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March 2026
Announcing: How To Put that Zing Back in Your Articles ( Which elements to keep—and which ones to ignore)
📅 March 10, 2026 | View in Gmail
Premium Bonus: The Myth Of Boring Writing (And The Four Ways To Create Drama)
Story Telling Cartoon Image
https://www.psychotactics.com/products/story-telling/
Storytelling seems to be the rage these days.
And yet, it’s not new at all. It’s been around for thousands of years.
What’s more, it’s not even alien to us.
Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.
The problem arises when we have to take this storytelling skill to our articles.
The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.
But it’s not just the story that’s important. It’s a story well-told.
A well-told story is like a well-told joke. It has zing. And kapow!
So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?
Find out right here in this three-part series on Storytelling!
You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.
Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers Book 2: Signature Stories—How to Create Clear and Memorable Business Stories Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)
So have a look right away.
https://www.psychotactics.com/products/story-telling/
Regards, Sean P.S. With the premium version you get—‘The Power of Drama’. It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama. Have a look here:
https://www.psychotactics.com/products/story-telling/
Debbie Newhouse Testimonial
https://www.psychotactics.com/products/story-telling/
Here is what Debbie Newhouse has to say:
"Before I bought the book I thought there would be too many ideas I'd heard before."
I've been a heavy follower of Chip & Dan Heath, authors of "Made to Stick", and their philosophies on storytelling that "sticks". I found that there was a lot to learn beyond what I'd absorbed from "Made to Stick" and its formulas.
The feature I liked best
The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.
Three other benefits
The examples of stories that "worked" and "didn't work". Understanding how much detail is just enough, and what is too much. Sean's classic straightforward, easy to absorb step-by-step approach which doesn't leave you behind.
I would recommend this product to anyone who has to persuade others, explain something, or teach.
I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.
Debbie Newhouse, California, USA
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0bAxsHOxMzKw=
Announcing: How To Put That Zing Back in Your Articles (And Capture the Attention of The Reader)
📅 March 07, 2026 | View in Gmail
How To Turn Average Stories Into Cliff-Hangers
There is a StoryTelling Cartoon
https://www.psychotactics.com/products/story-telling/
Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years.
What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.
The problem arises when we have to take this storytelling skills to our articles.
So what happens when we sit down to write an article?
The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.
But it’s not just the story that’s important. It’s a story well-told.
A well-told story is like a well-told joke. It has zing. And kapow! So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?
Find out right here in this three-part series on Storytelling!
https://www.psychotactics.com/products/story-telling/
You’ll love it. It’s full of cartoons, precise advice—and yes, the zing!
That’s what you’ll learn: How To Create The Zing.
Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers Book 2: Signature Stories—How to Create Clear and Memorable Business Stories Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)
Have a look right away.
https://www.psychotactics.com/products/story-telling/
Regards, Sean
About Story Telling
https://www.psychotactics.com/products/story-telling/
Here is what Debbie Newhouse has to say:
“Before I bought the book I thought there would be too many ideas I’d heard before.”
I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.
The feature I liked best The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.
Three other benefits The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.
I would recommend this product to anyone who has to persuade others, explain something, or teach. I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.
Debbie Newhouse, California, USA Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
Here is what a few more people have to say
https://www.psychotactics.com/products/story-telling/
I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.
The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting. Christopher Cook, USA
https://www.psychotactics.com/products/story-telling/
I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.
Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased. Honor Dragan, Guildford, UK Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
https://www.psychotactics.com/products/story-telling/
Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.
And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide. Harrisson, Japan
https://www.psychotactics.com/products/story-telling/
As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.
If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading. Pam Bestwick, Wellington, New Zealand Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
https://www.psychotactics.com/products/story-telling/
I wasn't sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.
It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients. Steve Jolly, USA
https://www.psychotactics.com/products/story-telling/
What I like best about the Storytelling Mini Series is its extreme usability.
I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing. Elfriede Krauth, Netherlands
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
How To Create An Intensely Curious First Line For Your Article
📅 March 03, 2026 | View in Gmail
Find out how to formulate the first line?
Psychotactics
https://www.psychotactics.com/
How To Create An Intensely Curious
First Line For Your Article
Load the images to see the cartoon. It works!
https://www.psychotactics.com/first-line-article/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/first-line-article/ | Apple
https://open.spotify.com/episode/6dyrPg9QcFlEmlnkcsxspa?si=XR8KU56RQS-50UyMOt47aA |).
My friend Deepak and I were at a college festival when a pretty girl walked by.
Deepak was extremely shy, and it was clear that girl had caught his attention. However, being rather timid, he couldn’t think of how he’d approach the girl. I told him I’d have no problem walking up to her and striking up a conversation.
Deepak thought my idea was utterly hilarious. He knew I’d spent the entire first year in college talking to no girls at all—and that I was as shy as he was.
“There’s no way you can speak to her,” he said to me. What Deepak didn’t know was that I already knew the girl. She lived on the floor below my grandmother and I’d known her since we were toddlers. To walk up to Karen and say hello was going to be the easiest thing in the world.
I took up the challenge. I walked up to her and said “Hi Karen”. She turned around and gave me a big smile and we chatted away. Deepak standing quite a distance away, couldn’t figure out what I’d said that would cause a pretty girl to be so chatty in seconds.
He desperately wanted to know what line I’d used to create such an impact. He was convinced my power lay in what I’d said in the first line. Of course, I’d pulled a fast one on my friend, but he was right in his assumption that first lines matter.
Whether you’re making a presentation, a Zoom call, or writing an article, you can instantly get your reader to smile with a single line. As you’d expect, you’re about to find out how to create a first line—and in a manner that’s incredibly doable.
The first line of an article needs to be a magnet.
The role of the first line is to pull you in with a certain level of curiosity. And while the “first line” in an article can be daunting, you can do a little toe-dip whenever you feel comfortable.
Here are two methods: 1- Ask a question. 2- Make a statement that seems curious: e.g. “Oh, what’s next?” or “Wait a second, why?”
1- Ask a question.
Let me give you a few examples—but first, here’s some background. I was watching the British actress Emily Blunt talking about her stutter.
Stutter? What stutter?
In all the movies, she delivers her lines flawlessly, and in this interview on YouTube, she was talking as “normally” as all of us. She went on to say that she not only stuttered, but it got worse over time.
While growing up in a posh suburb of London, Blunt developed a debilitating stutter and could barely hold a conversation, let alone elbow her way into the limelight.”
Blunt said in the article, “I was a smart kid and had a lot to say, but I just couldn’t say it. It would just haunt me. I never thought I’d be able to sit and talk to someone like I’m talking to you right now.”
Emily Blunt goes on.
“School was interesting because there were certain things I couldn’t do and wanted to, like read out my poem in class. I would never want to do that. I would hate it if the teacher called on me to answer something.
I don’t know what it’s like for you, but I think when stutterers are put on the spot, that’s hard. I didn’t love calling my friends. I could never say my own name if someone said, “What’s your name?” Because you can’t substitute a word out, which is what we tend to do to find a better flow.
You substitute another word that’s easier, and you can’t substitute your name. So I realised quickly as a kid, any pressurised situations were quite hard for me.
What caused her to get rid of the stutter?
“When I was 12, my class teacher was this really cool guy called Mr. McHale. He was this enormous man with a massive moustache. He asked me if I wanted to do the class play, and I said no.
And he said, “But I think you can do it. I’ve heard you doing silly voices and mimicking people. So, if you did it in a silly voice, would you consider doing it? Why don’t you do it in an accent?” And that was a very liberating thing for me as a kid.
Suddenly, I had a fluency. The removal of yourself from yourself, in some ways, was freeing. I agreed to it, and I did speak completely fluently. I did a really bad northern English accent, which I won’t even try and do for you now.
That was the beginning of realising that I had a handle on it, and maybe it could be temporary, and maybe I could grow past this.
Later, she learned that actors such as Bruce Willis were stutterers. And even the very famous James Earl Jones!
Ok, so that was the story, but how do we formulate the first line?
There are two ways that we considered, and the first method is asking a question. Here we go with three separate questions based on the article. • If you picked three people who stutter, would it be Bruce Willis, Emily Blunt and James Earl Jones? • Do you think you could become a famous actress if you couldn’t even say your name without stuttering? • How does a teacher who knows nothing about stuttering help you overcome the problem?
2- Make a statement that seems to suggest curiosity: “Oh, what’s next?” or “Wait a second, why?”
Actress Emily Blunt didn’t phone her friends at all while growing up. Imagine sitting in front of someone you like a lot, but you can’t say a thing. James Earl Jones has a voice most people would kill for. As a child, he stuttered.
So, is it easy to pull out that first line? Who knows? But try the question, pick something that creates curiosity—and you should be well on your way. Or, to put it another way, you’ll no longer be stuttering with your first line.
Fluency awaits!
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Top-Selling Products Under $50
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https://www.psychotactics.com/products/wonky-logic/
New Ebook! Wonky Logic
12 Questions to Stretch Your Mind and Your Life How To Move Through Your Life The Way You Really Want To
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Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
http://www.psychotactics.com/products/story-telling/
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Three Trending Podcast
Why Habits Fail Consistently (And Why You Need a Habit System Instead)” Apple
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How to speed up answering e-mail—and everyday messages as well Apple
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Resource we use and recommend
For design, development and maintenance of websites we useStressLessWeb
https://www.stresslessweb.com/ . They are passionate about creating websites that reduce the stress of their clients. Speak to Audrey when you contact them. :)
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Offer Ends Today: Why Clients Buy (And Why They Don’t) + Special Bonus
📅 March 01, 2026 | View in Gmail
Over 967+ testimonials for this tiny book. Priced at $9.99
The Brain Audit Special at $9.99 + A Special Bonus
There is a cartoon here.
https://www.psychotactics.com/special/brain-audit-offer/
Marketing provides thousands of ways to get and keep customer's
attention
But you don’t want thousands of ways. You just want a simple system that’s effective.
A system that has been tested for over 24+ years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to figure out what to do.
Announcing: The Brain Audit Special at $9.99
The Brain Audit is the book that gives you a system
The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.
When you buy The Brain Audit Special, you’ll also get the e-book “How To Identify The Right Target Audience For Your Business”.
Special Goodie: How To Identify The Right Target Profile For Your Business
https://www.psychotactics.com/special/brain-audit-offer/
This book will give you an instant understanding on:
—How You Can Get Target Audience Wrong —How Target Profile Works —Persona vs Person and more
Judge for yourself. You won’t regret it. (This offer expires today)
https://www.psychotactics.com/special/brain-audit-offer/
Regards, Sean D’Souza P.S. The Brain Audit has been around for many years and is unique because it has over 967+ testimonials. It’s proof that The Brain Audit works, and works very well indeed.
https://www.psychotactics.com/special/brain-audit-offer/
Here is what Raj Aiyer has to say about The Brain Audit
“I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this.
The Brain Audit an all-encompassing framework to audit your communication.
The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read.
I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing.”
Here is what Jonathan Chan has to say about The Brain Audit
I LOVED the Brain Audit!
Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books.
Firstly, I was extremely surprised on how readable it was.
It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch).
It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through.
I also loved the stories at the beginning.
They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them.
I’d highly recommend the Brain Audit. In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead.
Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now.
Thank you so much Sean!
Judge for yourself. You won’t regret it. (This offer ends today)
https://www.psychotactics.com/special/brain-audit-offer/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0bAzsjAwczOw=
February 2026
Last Day for the Special Offer: Why Clients Buy (And Why They Don’t)
📅 February 28, 2026 | View in Gmail
Special Bonus: How To Identify the Right Target Profile for Your Business
There is a cartoon here.
https://www.psychotactics.com/special/brain-audit-offer/
Marketing provides thousands of ways to get and keep customer's
attention
But you don’t want thousands of ways. You just want a simple system that’s effective.
A system that has been tested for over 24+ years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to figure out what to do.
Announcing: The Brain Audit Special Valid until 28 February 2026 (12 midnight US Eastern)
The Brain Audit is the book that gives you a system
The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.
When you buy The Brain Audit Special before 28 February 2026, you’ll also get “How To Identify The Right Target Audience For Your Business”.
Special Goodie: How To Identify The Right Target Profile For Your Business
This book will give you an instant understanding on:
—How You Can Get Target Audience Wrong —How Target Profile Works —Persona vs Person and more
Judge for yourself. You won’t regret it. (This offer expires on 28 February 2026)
https://www.psychotactics.com/special/brain-audit-offer/
Regards, Sean D’Souza P.S. The Brain Audit has been around for many years and is unique because it has over 967+ testimonials. It’s proof that The Brain Audit works, and works very well indeed.
https://www.psychotactics.com/special/brain-audit-offer/
Here is what Raj Aiyer has to say about The Brain Audit
“I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this.
The Brain Audit an all-encompassing framework to audit your communication.
The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read.
I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing.”
Here is what Jonathan Chan has to say about The Brain Audit
I LOVED the Brain Audit!
Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books.
Firstly, I was extremely surprised on how readable it was.
It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch).
It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through.
I also loved the stories at the beginning.
They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them.
I’d highly recommend the Brain Audit. In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead.
Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now.
Thank you so much Sean!
Judge for yourself. You won’t regret it. (This offer expires on28 February 2026)
https://www.psychotactics.com/special/brain-audit-offer/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0bAxsbGxsbBw=
Announcing Special Offer: Why Customers Buy (and Why They Don’t)
📅 February 24, 2026 | View in Gmail
A System To Get And Keep your Customer’s Attention every time.
You’ve seen it before. You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart? When a sale falls apart, it’s extremely frustrating!
And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy.
Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t)
Marketing provides thousands of ways to get and keep your customer’s attention. But you don’t want thousands of ways. You want a simple system that’s effective. A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. A system that has been tested for over 18 years and got results. A system that has over 967 testimonials. A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. And most importantly a system that you don’t have to pull up a 675-page manual to even work out.
The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what we do.
• How the brain responds to specific psychological triggers. • How to speed up the sales process, without the need to be pushy. • How do you stop your brand from being a commodity?
When you buy the The Brain Audit from 24 February to 28 February 2026 you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’.
Special Goodie: How To Identify The Right Target Profile For Your Business
This book will give you an instant understanding on: — How You Can Get Target Audience Wrong — How Target Profile Works — Persona Vs Person and more.
P.S. Judge for yourself. You won’t regret it.
Announcing: How To Make Your Product or Service Stand Out (Among All The Noise)
📅 February 21, 2026 | View in Gmail
What are the ‘Biggest Mistakes’ and how do you avoid them?
Uniqueness Goodies
https://www.psychotactics.com/home-study/uniqueness-form/
Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?
That’s what uniqueness can do to your product or service. • How do you do create it? • How do you build a uniqueness that’s so dramatic and powerful, that clients pick you in a flash?
Presenting: Uniqueness Goodies (FREE Goodies!) Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.
Until now, that is Over the next few weeks, you will get access to articles, audio and video.
Here is the sequence of what to expect: Goodie 1: Why we get our uniqueness wrong Goodie 2: How to get to your uniqueness Goodie 3: The importance of the mundane and the uninteresting Goodie 4: The biggest mistakes and how to avoid them Goodie 5: The difference between uniqueness and the ‘other red bags’ Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?
Here is the link to get the goodies: Uniqueness Free Goodies
https://www.psychotactics.com/home-study/uniqueness-form/
Image Sean
https://www.psychotactics.com/home-study/uniqueness-form/
Warm regards Sean D’Souza
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
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2026 Events: Announcing: How To Formulate A Non-Stressful Business Strategy
📅 February 17, 2026 | View in Gmail
A 2-Day live workshop and A Meet up.
Announcing One: How To Formulate A Non-Stressful Business Strategy
https://www.psychotactics.com/workshops/strategy-workshop/
Have you ever noticed that "crazy car" in traffic?
You know what I’m talking about. Like everyone else, you’re stuck in traffic, but there’s this one crazy guy.
He moves from the left lane to the middle lane. Then, not much further down the road, he moves to the fast lane. Suddenly, he’s back, moving into the middle lane again.
Back and forth, he tries to beat the traffic by moving from one lane to the other but not getting very far ahead.
That’s a bit how it feels like when you run a business today
We start doing one activity, only to be told another activity is better. And we shift lanes hoping to get some traction. However, all of this bouncing between one lane to the other drives us mad, and doesn’t seem to get us very much further down the road.
The reality is that even when everyone is zipping in and out, there are some businesses that get quietly ahead. There’s no fuss, no drama, and it’s just a matter of strategy.
Strategy is what gives us all the long term view
While every business needs both tactics and strategy, it’s the strategy that keeps us from constantly jumping between lanes. A strategy looks at the long term situation, not just of revenue, but also has a big role to play with your sanity, downtime and other issues that don’t normally get addressed.
Click here to read more: Psychotactics Strategy Workshop In Germany.
https://www.psychotactics.com/workshops/strategy-workshop/
Announcing Two: A Psychotactics meet-up
https://www.psychotactics.com/workshops/worldwide-workshops/#greece
Yes, we're going to be in Athens, Greece in April.
And a Psychotactics meetup is unlike any other meetup you’ve ever been to, which is why clients keep coming back repeatedly.
If you’re anywhere “close” to Athens, it’s probably a good idea to take the day off and spend it with some interesting, kind and lovely people.
But don’t take our word for it. Look at the meetup page and see how a Psychotactics meetup is like a little picnic.
We’d love to see you there. But first, have a look at what to expect and why it’s so very different.
https://www.psychotactics.com/workshops/worldwide-workshops/#greece
Warm regards
Sean P.S. If you have any questions about the workshop or meetup, e-mail me and I will respond.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
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7 Articles On How To Create A Profitable Product That Sells
📅 February 14, 2026 | View in Gmail
There’s a way to make your book really stand out. And guess what? It’s not the title that matters.
Psychotactics
https://www.psychotactics.com/category/infoproducts/
How To Create A Profitable Product That Sells
Fun cartoon here
https://www.psychotactics.com/category/infoproducts/
How do you create information products that sell?
We all want to create profitable products but aren’t sure where to start. We know that there are already tens of thousands of similar products or services in the market.
So how do we make our information product stand out?
Here are 7 articles on Info Products. You will learn about:
Double Your Sales With Versions and Satellite Products
https://www.psychotactics.com/double-sales-product/
Creating Information Products: When to Leave The Clients Out
https://www.psychotactics.com/creating-products-clients/
Outlining Your Book: The Three Crucial Steps
https://www.psychotactics.com/outlining-book-steps/
How To Get Stunning Names For Your Information Products and Courses
https://www.psychotactics.com/names-information-products/
How To Create A Profitable Product (Three Core Questions)
https://www.psychotactics.com/create-profitable-product/
How To Create Product Exclusivity: The Twin-Irresistibility Factor
https://www.psychotactics.com/create-product-exclusivity/
Two Psychological Techniques To Creating An Irresistible Product/Service
https://www.psychotactics.com/irresistible-product-techniques/
Sean
https://www.psychotactics.com/category/infoproducts/
P.S. There’s a way to make your book really stand out. And guess what? It’s not the title that matters. Find out why we’ve been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done. Have a look at—‘How To Get Stunning Names For Your Information Products and Courses’.
https://www.psychotactics.com/names-information-products/
P.P.S Coming in 2 weeks! How do you create information products that instantly separate you from the competition? And how do you create it without draining your energy? Introducing: A Step-By-Step Method to Create Info-Products that Clients Find Irresistible
Free Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/ | How to get on the waiting list
https://www.psychotactics.com/home-study/how-to-create-knockout-information-products/ |
Please do share this series with first person you think of :)
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/category/infoproducts/
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Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
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The Power Of Deflection (Why it’s a Crucial Strategy)
📅 February 10, 2026 | View in Gmail
Here Is The ONE Thing You Have To Do.
Psychotactics
https://www.psychotactics.com/
The Power Of Deflection (Why It's A Crucial Strategy)
Load the images to see the cartoon. It works!
https://www.psychotactics.com/podcast-interviews/
(This email contains the complete article. However, you can also read or listen to it at these links: Read
https://www.psychotactics.com/podcast-interviews/ | iTunes
https://open.spotify.com/episode/0fPNxDlR3whbJpVuJvJc4B?si=4PXRQ4wjT26seFGiWl6NqQ&dl_branch=1 |).
Have you noticed a politician almost never answers the question?
There’s a reason why this is the case. It’s not because they don’t want to answer the question. It’s because it’s the job of the press to get stuff that will make headlines.
On any given day, the answer to the question is likely to get the politician in a spot they won’t relish. Hence, in many a case, the politician will accept the question—but then give their own answer.
You and I aren’t likely to be politicians, and it’s also very unlikely that an interviewer is trying to gun for you. Even so, this method of “not answering the question” is not always a way of deflection.
In many cases, it’s crucial for you to change the topic.
Here are three reasons why: • The interviewer’s question is off-topic • The question has been asked (and answered many times before) • You’re pretty nervous and need to geek out a bit on your topic.
1: The interviewer’s question is off-topic.
I have no idea how we ended up on prime TV, but when we launched The Brain Audit, we did quite a few TV interviews. The TV hosts have a sort of script—that you may or may not have control over. You’re live. There’s no wiggle room, and you’re pretty unsure of what they’ll ask.
And the first question that’s headed your way is off-topic
What do you do? You do what the politician has learned to do. You accept the question or you deflect it right away. Accepting the question is simple. All you have to say is this: That’s a good question, but the real issue is—and in seconds you’ve steered the answer exactly to what you had prepared in the first place.
Let’s take an example.
TV interviewer: What is the secret to making customers buy?
You: It’s not about making customers buy. You’re presenting information in the way the brain operates. The brain operates in a very specific sequence and you’re presenting the information so that the customer can make a good buying decision. A lot of the buying is about mind-control and this isn’t about mind control. It’s about the customer saying, “I want to buy something, give me the information”.
Noticed what happened?
Now the interviewer can’t backtrack. You’ve answered a question, not her question. Which allows you at almost instantly to gain control. But that control is only momentary.
An interviewer doesn’t always have the time or hasn’t always done the research to know exactly what you do. She will mull over your answer in her head and will ask the very next question.
That question may be perfectly suited for you, and it’s important to agree with the interviewer.
She’s dealing with a whole new topic and she’s going to bring all her professionalism to the interview. However, her curiosity, or personal experience may quickly get in the way. For instance, on The Brain Audit interview, the questions were:
- What makes customers buy? (Slightly off target)
- We ask ourselves a series of questions; what are they? (this is on target)
- She then tries to apply what you’ve said to her shoe buying experience (still on target)
- However, then she goes into advertising and what works and what doesn’t (oops). On a podcast interview, all of this drama is unlikely to unfold
If they’re interviewing you, you can almost script the questions, or even request the questions in advance. However, there’s a certain spontaneity to answering questions, and it’s probably a good idea to ask for the questions in advance (just to make sure the interviewer is prepared).
However, you may or may not look at the questions, because at all times you’re just doing two things.
-
You’re accepting the question, but then deflecting it to what you want to say.
-
OR the interviewer’s question is spot on, and you agree and answer the question in as much detail as possible. However, that’s not the only reason why you should deflect the question. The second reason why you want to go down a different path is because there’s no surprise when you give the right answer.
The Brain Audit: On TVNZ (Breakfast): Prime Time
https://www.youtube.com/watch?v=JShBb0NdKyw
The Brain Audit: On TVNZ (Breakfast): Prime Time
https://www.youtube.com/watch?v=JShBb0NdKyw
Video
https://www.youtube.com/watch?v=JShBb0NdKyw
2: The question has been asked (and answered many times before)
Bestselling author Dan Brown, was asked a much-repeated question on a live webinar.
The question was: What time do you start writing every day?
Hmm, a mundane search through Google would have got that answer for you, m’lord. Yet, Brown answered the question as if the information was a state-secret.
“4 am, that’s when I wake up. And I write every day of the year,” he said.
What should he have said, instead?
The question wasn’t a “who wins the early writer award”. Instead, it was some aspiring writer searching desperately for some inspiration in Brown’s answer. It’s not as if those hundreds of people on the webinar would magically wake up the next day at 4 am to write their own novels.
Dan Brown’s answer should have been something like this:. I start writing at 4 am everyday, but what if you don’t want to, or can’t wake up at that hour. What if you wake up at 11 am, instead?
What you need to do is write within the first hour that you’re up. You get yourself a coffee, tea, or whatever you need. You get to your computer and you get started.
Unfortunately, Dan Brown is not alone in giving oft-repeated answers.
When a new movie, book, or album is due to be released, authors, movies stars and musicians will do the tour of dozens of TV shows and radio stations. They’ll get on over a hundred podcasts, and after a while the questions are remarkably similar.
If you were to go to YouTube right now and watch an author talk about his book, you’ll find that YouTube runs one interview after another. In almost all the interviews, there’s an overlap of questions.
The mundanity of questions may arise from the fact that their PR team has sent the questions in advance, or it could be that the TV production team simply came up with extremely similar questions as everyone else. No one watches dozens of interviews of the same person, or listens to podcasts of the same book.
But as someone being interviewed, you lose your enthusiasm quite quickly
You’ve heard the questions before and you’ve said your piece. Hence, you want to make life a little more interesting, and more importantly, keep that enthusiasm in your voice. Which is why you answer the question, and then go down a rabbit hole of your choosing.
You say: Yes, I wake up at 4 am to write, but that’s because I need to get rid of all the hot chocolate I bought off the Internet. Guess what happens next? It’s natural for the interviewer to follow that trail and now you’re telling fun stories about how you ended up with endless hot chocolate.
Everyone’s having a great time and it’s all because you answered the question in a way that was obvious—but still covered additional ground.
The interviewer, by the way isn’t always at ease.
Even if they’ve done thousands of interviews, they still want to look authoritative as they interview you. Even if their questions are well researched, even zany, there’s always the possibility that a boring question will slip in. Or worse, an audience member will ask a question that almost everyone knows the answer to.
Well, all you have to do is deflect.
Answer the question and deflect and everyone has a great ol’ time. And before we go, let’s cover one more point. Which is the inbuilt nervousness of being the expert. You should be calm, you should be relaxed, but you’re not.
Deflection is cool because it allows you to do the third thing—namely to geek out.
- You’re pretty nervous and need to geek out a bit on your topic.
Adele, Ozzy Osbourne, Luciano Pavarotti, Katy Perry, Rihanna, Rod Stewart, and Barbra Streisand. What do these musicians have in common? They all have stage fright. Some of them don’t sleep well or throw up before a performance.
And while you’re not getting in front of 10,000 people at Wembley Stadium, the fear is much the same. The only thing that you have in your favour, is that you’re likely to be a geek.
Which is why the request for the interview came in the first place. The interviewer somehow read an article, or possibly listened to another podcast or watched a video and decided you were the one.
And they can’t tell that you’re terrified
Well, neither can the audience. We know this to be true because of TV. If you turn on the news today, you’re sure to find at least a few interviews on the evening news. These are often people off the street with no prior experience of being on TV.
Someone has knocked on their door, or called them earlier to ask if they’re okay being on TV. They’re riddled with excitement, and almost undoubtedly a whole lot of fear too. Do you see their fear on TV?
We never do. We never do. Not once do you see someone shaking as they answer the question.
Which goes to show that the audience is never going to know, but that doesn’t mean you can’t have things your way. In an interview, you might get questions that are off-topic and you have to deflect them. Or you may get a question that has been asked many times before.
Again, deflection is in order. However, the biggest reason for deflection has got to be what was hinted at just a bit earlier. That something is enthusiasm.
If someone asks me a question about “how to start a course”, it’s probably not that exciting for me.
Hence, I’ll deflect. I’ll go down a path that I know will get the excitement back in my voice. And in doing so, should I have any fear, I’ll be so wrapped in the moment, that I’ll forget my fears completely. Those people who show up on TV are not shaking from head to toe, because they’re the experts.
Maybe some hurricane just passed their window, or they were neighbours to the serial killer. In all cases, they’re the experts and the nervousness just doesn’t exist, even when they’re put on the spot.
To get yourself into a frame of mind, you might want to put a list together
There are topics you can talk about endlessly. Well, send that list to the interviewer. She’ll look at it, and the chances are she’s busy and will almost always stick to your list.
You’re the expert on the topics and that dampens, or even extinguishes the fear completely. Should a question show up out of the blue, all you do is deflect yet again, and like a seasoned politician, take on the question you want to answer.
For all of this advice, you’re unlikely to be ambushed on a podcast
TV, Radio, and the street may turn out to be a bit hostile at times, but in most cases, a podcast is likely to be a soft pitch. No one is out to get you, but it doesn’t mean that questions won’t show up unannounced. When they do, you stop for a second, get your thinking cap on, and simply deflect.
Thank you for being a subscriber. If you’ve enjoyed reading this article, please consider sending it or recommending it to a few friends. I would love it!
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2026: Live Workshop and Meet Up
Image
https://www.psychotactics.com/workshops/strategy-workshop/
Announcing: How To Formulate A Non-Stressful Business Strategy
A 2-Day live workshop in Frankfurt, Germany (24 & 25 April 2026) Booking Open (Limited to Only 6 people)
https://www.psychotactics.com/workshops/strategy-workshop/
Meet Up: Athens, Greece (5 April 2026) Click here to join us in Athens.
https://www.psychotactics.com/workshops/worldwide-workshops/#greece
Top-Selling Products Under $50
https://www.psychotactics.com/products/under-50/
http://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Three binge-worthy podcasts and articles
- How To Create Your Information Product In Four Layers (And Why It Appeals To Clients Read
https://www.psychotactics.com/information-products-steps/ | iTunes
https://open.spotify.com/episode/3n0m5pTxCZ44E7WP6V4Alo?si=zuTMpXn2RzGlJ31aKZYn5w |
- How To Create A Uniqueness That’s Difficult For Competition To Replicate Read
https://www.psychotactics.com/uniqueness-replicate/ | iTunes
https://open.spotify.com/episode/6EB6PULrSiebOlncP3ZC8c
- How To Sell A Product When There’s No Scarcity Factor iTunes
https://www.psychotactics.com/product-sales/ | Spotify
https://open.spotify.com/episode/1b1CTJ80hYDzam5nY3TKZU |
Resource we use and recommend
For design, development and maintenance of websites we useStressLessWeb
https://www.stresslessweb.com/ . They are passionate about creating websites that reduce the stress of their clients. Speak to Audrey when you contact them. :)
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Announcing: Why A Few Books Stand Out (While The Rest Fail Miserably)
📅 February 07, 2026 | View in Gmail
Find out the System to Creating Non-Confusing InfoProducts.
https://www.psychotactics.com/general/information-products-live-workshop-form/
Why would anyone want to write a book?
Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.
And yet, we know the power of the book because we read books
We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.
It’s just this writing process that’s a real pain
I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.
I didn’t realise it back then but The Brain Audit became a doorway
It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.
But aren’t there already millions of books on the same topic?
Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.
And how does a book become easy to read and remember? You do it with ‘Structure’
Without structure it’s easy to get hopelessly lost.
You can spend months going around in circles trying to figure out which part to keep, which part to drop.
And this is why amazing books are hard to find
Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over.
• Learn how to structure your book. • Learn how to craft stories in a compelling way.
Did you collect your free goodies? Did you read the piece on the “One Concept”? That’s your starting point to creating a far more effective info-products.
Goodie 1: How To Make The Information You Sell More Valuable Goodie 2: Three Ways To Write A Stunning Report Overnight Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path
Click here to get your goodies: (You will be asked to opt-in) Free Information Products Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Information Products Free Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Image
https://www.psychotactics.com/general/information-products-live-workshop-form/
Warm regards Sean P.S. Ready to stop your struggle? Start by reading the tiny booklet. And if you have any questions, email me and I will help you
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
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Announcing: Psychotactics Strategy 2 Day Workshop
📅 February 05, 2026 | View in Gmail
Have you ever noticed that “crazy car” in traffic?
You know what I’m talking about. Like everyone else, you’re stuck in traffic, but there’s this one crazy guy.
He moves from the left lane to the middle lane. Then, not much further down the road, he moves to the fast lane. Suddenly, he’s back, moving into the middle lane again.
Back and forth, he tries to beat the traffic by moving from one lane to the other but not getting very far ahead.
That’s a bit how it feels like when you run a business today
We start doing one activity, only to be told another activity is better. And we shift lanes hoping to get some traction. However, all of this bouncing between one lane to the other drives us mad, and doesn’t seem to get us very much further down the road.
The reality is that even when everyone is zipping in and out, there are some businesses that get quietly ahead. There’s no fuss, no drama, and it’s just a matter of strategy.
Strategy is what gives us all the long term view
While every business needs both tactics and strategy, it’s the strategy that keeps us from constantly jumping between lanes. A strategy looks at the long term situation, not just of revenue, but also has a big role to play with your sanity, downtime and other issues that don’t normally get addressed.
Click here to read more: Psychotactics Strategy Workshop.
https://www.psychotactics.com/workshops/strategy-workshop/
Warm regards Sean P.S. If you have any questions about the workshop, e-mail me and I will respond.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0bAxsTGyMjCw=
3 Ways To Motivate Yourself Again (And Restart What You Want To Do)
📅 February 03, 2026 | View in Gmail
3 Techniques To Get Moving Today
Psychotactics
https://www.psychotactics.com/
Three Ways To Motivate Yourself Again
(And Restart What You Want To Do)
Load the images to see the cartoon. It works!
https://www.psychotactics.com/motivate-yourself/
From the archives: One of the most read articles. This email contains the complete article. However, you can also read or listen to it at these links: Read
https://www.psychotactics.com/motivate-yourself/ | iTunes
https://open.spotify.com/episode/4HSe7UexNw8Sz6qSTOmBa3?si=UEaVni_oSDWoBqC6938MAQ&dl_branch=1 |
Back in the 1980s, a program on BBC radio checked if myths lived up to scrutiny.
One of those myths involved the suicide rate in Sweden. During that decade, the social system of Sweden was said to cause the phenomenal rate of people killing themselves. As it turned out, the myth was indeed a myth.
The country’s suicide rate was below France, Spain, Belgium, Austria, Japan, Denmark, Switzerland and Germany. And just above the USA. Yet, the myth caught hold and persisted to this day.
A myth doesn’t need to make sense to succeed. If it’s good enough, it will continue to bounce around as if it were true. And while this myth surfaced in politics, there are just as crazy myths in business.
One of those myths can be rooted in the concept of “it doesn’t matter how hard you fall, it’s how quickly you bounce back, that matters.” In reality, few of us bounce back quickly. Instead, we are blown so much off course that it may take us weeks or months to get to our last known position.
This chaos may be entirely unintended because of some personal issues. Still, it can also be due to simple procrastination or even taking a break and finding that it’s hard to get motivated to restart.
Everyone has their method of getting back on the saddle. Here are some of the techniques I’ve used over the years.
1- Tiny one-liner scripts that you can run in your head. 2- Getting to the end of a tiny goal 3- Have a rule in place.
1- Tiny one-liner scripts that you can run in your head.
If you were to ask most of my clients what time I wake up in the morning, the answer would be unanimous and entirely accurate.
Even so, it’s a myth to think that I bounce out of bed everyday and race to the office. That’s because I’m up and at work at 4 am, every workday. And clients who are on live courses have often used this knowledge to their advantage, posting their work just before 4 am so that I can see their work the moment I’m up.
For instance, earlier in this year, I slept badly for almost two months straight
I’d sleep early, avoid reading on the iPad late at night, and even stopped having coffee after lunch. It made little or no difference. I’d wake up feeling I’d been in a fight, groggy and slightly unfocused.
Without exception, I’d have a nagging baby headache. Not the kind of headache that would send you right back to bed, but enough to wonder if there’s something wrong.
And if it’s not a weird sleep issue, it might just be the weather
It’s cold; it’s dark. I don’t exactly feel like waking up and trudging to the office, which is situated next door. Even worse, when we first started our business, the office was almost a kilometre away, and I’d have to walk through the “cold” (well, it’s just 8°C here in winter) and then get to a cold office before starting up my work.
In any case, we can’t rely on how we feel that day to get going
If we’re down in the dumps, the thought of bouncing back into the saddle is the furthest from our minds. In such a situation, we have to use a script. A tiny something that we know will work every single time. In my case, I have different scripts for varying situations.
When I struggle to get moving, I remember the lines I heard from author/speaker Brian Tracy.
I’d just moved to New Zealand in 2000. Life wasn’t hard, but it certainly wasn’t easy. I hadn’t ever been to New Zealand before we moved here. And we knew no one. It was at that point I started listening to audio for the first time.
In one of those audios, Brian Tracy said the following: “Successful people hate doing the same thing unsuccessful people hate doing. But they do it anyway”.
I’m sure he said a lot of other stuff because I collected a box of his audiobooks, tapes, CDs, and videos over the years. But instead of that mountain of advice, I’ve chosen to run a single, simple script. When I’m struggling to get going, I simply say it in my head.
It’s still cold. It’s still dark. I’m still groggy. I get up anyway and get to the office.
Well, that’s the first piece of advice.
Get yourself a script. Borrow mine, if you like, because you’re sure to need it as we go to the second part of this article. Namely, instead of trying to do it all, you sidestep the overwhelm. Instead, you become a bit of a nutter trying to get to the finish line as quickly as you can.
2- Getting to the end of a “let’s do rubbish” goal
On average, I will draw about two-three cartoons a day. I’ll draw one in watercolour in my Moleskine diary, and then, later, when watching Netflix, I’ll draw a couple more on the iPad.
Which sounds productive until you realise I hadn’t done a single cartoon on the iPad for all of this year. And had skipped three whole months of watercolours.
The worst part about this kind of situation is that there’s no incentive to get restarted
People around you tend to be very supportive. Hence, if you were to tell them that you’re not going very far, they suggest you relax or that you’ll get to where you want to go, eventually.
Yet, with every passing day, you’re aware that their good nature is not helping you at all. Worse still, there’s no urgency or deadline. The project may be necessary but not crucial.
In such a situation, you not only fail to make progress but engage in avoidance tactics
You’re so far behind that it’s easier to do nothing than getting started. This is why you need to set a “let’s do some rubbish” goal. In my situation, I force myself to sit down to draw and paint just about anything. Or to write about anything.
My wife, Renuka, will look at it and may say nothing, but I know she thinks the work is pretty bad. What she also knows is that once I’ve turned out the “rubbish” stuff, I’ll get the next thing done and the next, and suddenly, I’m back to producing relatively decent work.
No matter what your project, the moment you stall, you feel like you’ll never get started again
And most of us struggle to get back, partially because we feel that we need to hit a perfect note to get started. The reality is that we’re rusty, and doing some rubbish seems counterintuitive, even counterproductive. Yet, it’s what gets us restarted.
More importantly, it gets us to the end
When we complete something, we’ve moved from doing nothing to doing something no matter how average. Getting to the end of that small goal, that next page gets us moving.
Best of all, you can always go back and erase the rubbish stuff. For instance, yesterday, I got out the glue and stuck a horrendous couple of pages. With my articles, I might go back and delete the terrible paragraphs. With just about any project, you can erase your tracks if you want.
However, the psychological need has been met
You’ve reached the end, and that prompts you to take the next step and the next. Which is what gets you back on track again. It’s a slog, for sure. You don’t want to turn out shoddy work. Even so, could you do it? Get to the end of it, and you’ll see how it propels you forward.
And finally, there’s the shortcut of rules. We all think about habits and motivation. Which is all very fine; rules are superior. Once you’re ready to get back on track, you have to set some rules. Here’s how you go about getting rules to work for you.
3- Have a rule in place
When we go for a walk, we run into an 75-year-old named Eddie. And Eddie has a rule.
The rule is: If it’s not raining, I’m going for a walk. See how uncomplex that rule happens to be? If it’s cold, windy or sunny, you can be sure that Eddie will be on the street. Rain? Well, he’s at home sipping a hot tea.
Rules are what get us back on track because they are far superior to habits. A rule doesn’t need any thought because it’s what you’re going to do, no matter what.
Hence, when I stop drawing for a few months, I have to restart by creating a rule. The rule looks like this: You have to sit down every day after breakfast and open your diary.
Notice that the rule isn’t as stringent as Eddie’s?
Eddie is still going for a walk. My rule doesn’t call upon me to draw, paint or even sketch. All it requires me to do is sit down and open my book. The rule can stop short of the activity.
It can just be enough to get you to the spot, and that gets you off the hook. We all know what happens next, though. If you do sit down and open your book, you’re going to do something.
It might be just a bad drawing, but it’s going to get done. And because you and I are not as disciplined as Eddie, there will be days when we sit down, open the book and do nothing.
Most of us have many projects going at once
Usually, by the time we’re finished with a project, we’ve lost all steam. Or maybe you’ve been on a break and can’t get yourself to restart. That’s when a rule is most likely to come to your rescue.
Even with rules, life gets in the way
We don’t lead isolated lives. We may decide to do something, and a family member will want our attention. They may want to go for a walk or need to talk about the news. In any case, your rule is now likely to run into a fair bit of trouble.
The good part about these disturbances is that they’re relatively predictable. For instance, while I’m learning something on a video course, I have my earphones on. When Renuka shows up, I can’t hear her and have to take them off.
She’s conscious that she’s disturbing me, but I’m also aware that we can’t shut off the rest of the family while we go about doing stuff. Hence, whenever Renuka is around, I have a earphone in my right ear. If she says something, I can quickly respond and then go back to whatever I was doing.
There are times when no disturbance is just as crucial
When I’m writing something, I need to think about the lines in my head. The rule may help me get to the computer or to my diary, but if someone disturbs me, it’s hard to get the momentum back.
Hence, I have to work out situations when the person is improbable to get in my way. You’ll know when family members get busy with their activities. That’s when your rule needs to kick in for things you can’t be disturbed.
At all other times, you can easily manage with a fair bit of disturbance, and your rules need to consider each scenario.
Having a few rules also help. You don’t want to conquer the world yet. You want to get started on a few projects that have fallen by the wayside. Make a few rules, and you’ll be on your way.
In summary: 1- Tiny one-liner scripts that you can run in your head. 2- Getting to the end of a tiny goal 3- Have a rule in place.
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Last Day! Introducing: Wonky Logic (Early Bird Special Ends 2 February 2026)
📅 February 01, 2026 | View in Gmail
12 Questions That Could Change How You See — and Live — Your Life
https://www.psychotactics.com/wonky-logic-new-book/
Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
(Early Bird Special Ends 2 February 2026)
Why do we keep doing what we do — even when it no longer excites us?
Why do we sometimes feel empty, even when everything seems to be going well?
And how do we find our footing again when life knocks us sideways?
In life, the right questions matter more than the correct answers.
People often ask, “How come you run your business and life so differently from others?”
Our lives turned out differently because we asked ourselves slightly different questions. The questions led to answers that were unusual. You could even call those questions a bit “wonky”.
That’s why this book is called “Wonky Logic”.
Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
Wonky Logic isn’t about fluff or theory.
It’s about looking at your life from a slightly different angle—and finding small, practical ways to keep moving forward. The questions (and the slightly crazy answers) will entertain you, but more importantly, they’ll help you move through the world differently.
This book will be released on February 2, 2026.
Next Step: How to get the book at a Special Early Bird Price You can reserve your copy today for the super early-bird price of just $11.99.
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P.P.S. Yes, you can purchase multiple copies. Simply click the quantity field in the payment link above and enter the number you want. I’ll take care of the rest.
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January 2026
Announcing Early Bird Offer—Wonky Logic: 12 Questions to Stretch Your Mind and Your Life.
📅 January 27, 2026 | View in Gmail
(Special Early Bird Price until 2 February 2026)
(Early Bird Special Offer Until 2 February 2026)
Announcing: ‘Wonky Logic’ 12 Questions to Stretch Your Mind and Your Life
https://www.psychotactics.com/wonky-logic-new-book/
Ever wondered why you keep doing what you do—even when it no longer excites you? Or why life can feel strangely empty, even when everything looks perfect from the outside?
Over the years, we’ve discovered that the right questions matter far more than the right answers..
That’s why, in ‘Wonky Logic’, we explore 12 questions that have guided us, challenged us, and at times even scared us—but always helped us move forward.
So what are the 12 Questions in ‘Wonky Logic’?
Here they are:
Section I — The Beginning: Why We Begin
- Why did I start this business?
- Who am I really serving?
- What is enough?
Section II — The Middle: The Pull and the Strain 4. How long can I last? 5. Do I have time to waste? 6. How do I deal with envy? 7. What do you do when you want to give up? 8. How do I keep motivating myself?
Section III— The Shift: Knowing When to Pause 09. What does my family think? 10. What am I willing to give up? 11. When do I stop? 12. How do I know this is the right path?
Each question comes with a slightly wonky—but very practical—answer, drawn from stories and experiences in our own lives.
Next Step: How do you get the book at the early bird special? The e-book officially launches Feb 2, 2026. However, you can get the super-early-bird price of just $11.99 now.
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New! Introducing: Wonky Logic (Early Bird Special Ends 2 February 2026)
📅 January 24, 2026 | View in Gmail
12 Questions To Stretch Your Mind & Your Life
https://www.psychotactics.com/wonky-logic-new-book/
Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
(Early Bird Special Ends 2 February 2026)
Why do we keep doing what we do—even when it doesn’t excite us anymore?
Why do we sometimes feel empty, even when everything is going well? And how do we find our footing again when life knocks us sideways?
In life, the right questions matter more than the correct answers.
People keep asking, “How come you run your business and life so differently from others?” Our lives turned out to be different because we asked ourselves slightly different questions. The questions led to answers that were unusual. You could even call those questions a bit “wonky”.
That’s why the book is called “Wonky Logic”.
Introducing: Wonky Logic: 12 Questions to Stretch Your Mind & Your Life
Wonky Logic isn’t about fluff or theory.
It’s about looking at your life from a slightly different angle—and finding small, practical ways to keep moving forward. The questions (and the slightly crazy answers) will entertain you, but more importantly, they’ll help you move through the world differently.
This book will be released on February 2, 2026.
Next Step: How to get the book at a Special Early Bird Price You can reserve your copy today for the super early-bird price of just $11.99.
Super Early Bird Special Price: $11.99
Pay By PayPal
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P.P.S. Yes, you can purchase multiple copies. Simply click the quantity field in the payment link above and enter the number you want. I’ll take care of the rest.
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Why Would They Choose Me? Getting Past A Mental Block
📅 January 20, 2026 | View in Gmail
How to put a quick, workable strategy in place almost overnight.
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Why Would They Choose Me?
Getting Past A Mental Block
Load the images to see the cartoon. It works!
https://www.psychotactics.com/mental-block-competition/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
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https://open.spotify.com/episode/0zdezSXyGVmm8k1bFxZO5G?si=xdy6emoAQDCs46tBHce1zQ |).
No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients and have a greater profile and probably a fancy portfolio. And then there’s us—you and me with no way to get our foot in the door.
But are things really that hopeless? Here’s how you go about understanding how to overcome your mental block and put a quick, workable strategy in place almost overnight.
There are many reasons why you could and would compete. Let’s look at a few reasons, shall we?
1- They want a different style. 2- Their “usual” choice is not available. 3- They need a backup.
Even with impostor syndrome firmly in place, we can depend on good ol’ logic. And for this exercise, I had to go back to the early days in New Zealand.
That period was when I just got to New Zealand and didn’t know anyone, my accent was such that when I said “a”, people heard “e”. The list went on. There are levels of impostor syndrome, like levels for anything else. Some people have to dig themselves out of a very deep hole.
I didn’t. The hole was relatively shallow. Which meant that I still got work quite quickly. However, let’s say I was doing well. What does the person who’s not in my position do?
As it turned out there were at least three reasons why that person was still on the list of many agencies and people I worked with. Hence if you say I was Choice A, Choice B also existed. And then, so did Choice D and E.
- The first was the most obvious reason of all—a different style. If you give a hundred people to draw a picture of a whale, they all tend to execute it in a style that’s their own. Even if you give them precise steps, a video to follow etc. People can’t help themselves.
They create something that’s different. And as an employer or someone looking for a freelancer, you want that difference. It’s not a point of difference or uniqueness. It’s just something different.
I knew the owners of the agency. They were good friends. They came over to dinner to our place and we went over to their house. Wouldn’t I be the natural choice for all cartoon-based work? You’re shaking your head, aren’t you?
Even if I’m the first choice, I can never be the only choice. This concept applies to everything we do. We may love a Japanese restaurant, but we have a second choice. We may adore a jazz musician but we have a second choice.
The agency owners called on Option B, C and D. And possibly E. I didn’t get all the work and that’s normal. Hence, even when there’s no point of difference, and all things (e.g. price, delivery times) being similar, clients will still need other options.
- Their “usual” choice is not available. One of the reasons why I started reading books on marketing wasn’t because I was suddenly in love with marketing. The problem was I was facing was I couldn’t relax on a holiday, knowing that my competition was edging in on my territory.
The story goes like this: We needed a holiday and went off to Bali. How much did we need that holiday? Well, I spent at least three-four days outdoors, looking at the undersides of a thatched roof. I was so tired that I’d start a sentence and trail off.
It drove Renuka mad because I’m never at a loss for words and it was like I’d somehow forgotten how to speak. I was just tired and my brain was unwinding very slowly. Suffice to say, the holiday was required.
When I got back to Auckland, however, I found out that I’d just lost quite a big assignment. While I was away, a client had called because they needed a cartoonist. When it became clear that I was away, they just called the next option. I lost money, but I also introduced them to the competition.
Which is why I started to study more about marketing. I was looking to create leverage so that I could earn even while I was away looking at the undersides of thatched roofs.
Let’s not miss the point, however. The point was—and is—that your competition will have to go on holiday. If they’re workaholics, they will eventually take on too much and not be able to handle it all. In either scenario, the client is going to need a second option.
Tah, dah, that’s where you step in. You may well be Option C or D or even E, but there will be situations where the others are away, busy, at a Harley Davison rally or sucked up by aliens. They’re bound to be unavailable. When such a situation comes up, you get the call and the job. Even though the impostor syndrome is sitting on the couch with you, you still have the job.
And that’s because the usual choice is not available. The same concept applies to a restaurant as well. You may have a place you love but tonight they’re unavailable. Perhaps someone booked the entire place for their 125th birthday. Or the chandelier fell in and the place got flooded. Whatever the reason, you’re likely to just move on to Option B and then progressively to Option C, D and E.
You’d think that “being available when others are unavailable” is no way to run a business and yet it’s a very solid way to get work. People are unavailable all the time, and if you do a good job, there’s no reason why you can’t share the spot at Option A.
No one is suggesting you’re going to dethrone the current Option A, but if you have proven reliable enough, you get a 50/50 chance at the next job.
Which takes us to the third point: A backup.
- They need a backup. We all do. If we’re smart, we all have backups. Your client will need a backup and this point sounds similar to the earlier one. However, a backup can be needed for all sorts of reasons. Which is why if you’re around, they’re going to call you.
However, these conditions don’t work for most people. Why? Simply because you’re not front and centre. To be a viable Option B or C or D, you have to first meet the client.
Within the next 60 minutes. you will be forgotten. However, it’s not their job to remember you. It’s your job to be remembered. Which is why you need to keep in touch. And sometimes this might be a call—yes very much like in the 20th Century.
You can also back that up with a physical newsletter or something you send out on a monthly or quarterly basis. It has to be something that’s useful to them and they can open. And no, it can’t be once a year, because you have to stay top of mind.
If you’re thinking of taking the easiest route and starting up an e-mail newsletter, that may work, but it’s also something that’s a lot easier to ignore.
Showing up in person has a guaranteed failure rate. The client isn’t usually ready to give you work when you want the work. However, the more you show up, the more familiar they are with you, even if they say, “we’ll call you”. You’d be surprised how many times they might say, “we’ll call you” and then call within 24 hours of you showing up.
People are always impressed by people who are persistent, even in the face of having the door shut on them repeatedly. It shows a “hunger” and sooner or later (sometimes sooner and sometimes later) a client will call just because you showed up. Or just because the physical newsletter or calendar showed up.
They can’t find your phone number or website when they need it. Time and time again, we’ve seen something we like and then when we want to buy the product or service, we can’t find it. That’s because the service provider didn’t bother to stay front and centre. If you have impostor syndrome, and we all do, no matter how good we are. Yet the logical aspect of getting work still remain.
As long as you show up on a regular basis. Without showing up, almost nothing happens and the impostor syndrome gets worse all the time. Your competition is likely to be sitting at home too. When you show up, you get in the client’s face.
It’s a strategy that has a high failure rate—and the best success rate as well.
Personal story I’ve had impostor syndrome in many shapes and forms throughout my life. At first, I didn’t know any better. When I first started with cartooning in India, it was a form of earning extra money. It didn’t bother me that much if people said no.
However, when the stakes went up, so did my fears. When I jumped into a new field, however, that’s when I was most uneasy, even if it was just a hobby.
When I started to take pictures, it was just for the joy of photography. Even so, it was hard to simply approach someone and ask to take their picture. What if they said no? What if everyone said no? The reality is that people say no all the time. I didn’t hear back from a blacksmith for almost a year.
I’d e-mail him and never hear back. We even showed up at his place on Christmas Eve (and he lives a good 300 km away). He still didn’t agree. I followed up yet again and again and again. Eventually, there was a local event and they needed photos.
Guess who he called? He actively cleared his schedule to get me there. There was a death in his family on the day we were to go over. He called and apologised and even set up a future date.
I’ve had a no from many people. Air New Zealand said no. The zoo said no. The fish and chips in Russell said no. The car valet who knows me very well said no. I keep staying in front of their faces and asking yet again. Will things change? In some cases they never do, but in quite a few scenarios, things change.
You have to stay front and centre. When they’re ready for you, they need to be able to find you. That’s when you get called and you get work.
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Interested in article writing? Have a look at:
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I don't know if you've ever read a watercolour instruction book before.
But no matter which one you pick up, the instructor always says the same thing: You must understand values. Without values, they insist, you’ll never create a dramatic watercolour.
And then you turn the pages, and what do you get?
One page. One measly page.
Out of 150 pages, the most important concept gets a passing mention.
What just happened?
The instructor told you what was important—and then failed to drive home that importance in greater detail.
Why?
Because there’s so much else to teach that that they feel a need to rush from one thing to the next; one concept to the next.
And that’s exactly what we tend to do when we create info-products.
We’re in such a hurry to make something big and impressive that we fail to understand the importance of ‘The One Concept.’
Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together. And it is also exhausting for your reader.
Ready to stop your struggle?
Start by reading this piece on ‘The One Concept’. That is your starting point for creating clearer, tighter and far more effective info-products.
You will learn in this short document:
• Why a Crappy Name Will Bury Your Book or Info-Product • How Your Product Can Create a Niche in Your Marketplace • How To Create Non-Confusing Info-Products — The Stop-Go System • Why a Unifying Theme Helps Sell Your Product Much Faster • Why Cannibalising Your Info-Products Is a Sound Business Strategy
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Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)
📅 January 13, 2026 | View in Gmail
The Three Key Principles of “Giving”
Psychotactics
https://www.psychotactics.com/
Why You Should Pay Attention To Giving
(And Why Receiving Is Just As Important)
Load the images to see the cartoon. It works!
https://www.psychotactics.com/giving/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/giving/ | iTunes
https://open.spotify.com/episode/6EsuocOo8z2U99p0h6zPhR?si=6c6fb6b4ae4b4854 |).
If a burglar were to break into our home, he would be slightly confused.
As you get to the chest of drawers and open the first drawer, you find a hoard of chocolates. The drawer to the right of that one also contains bars of chocolate. Both the ones under it have chocolate too.
A burglar is looking for valuables to steal, and drawer after drawer seems to reveal yet another hoard of chocolate.
“Someone sure has a sweet tooth”, you’d think to yourself if you didn’t already know us If you know us, you’d know that the chocolate isn’t for us. Instead, it’s for everyone else. Every year, and even in pandemic times, about 300-500 chocolates make their way to clients.
Members who join our membership site at 5000bc get a bar of chocolate, as do those who send feedback about glitches on the site. Those who attend courses also get chocolate, and yes, of course, those who come to workshops.
“Well, that makes sense”, you may think to yourself These are clients, and we all have a good sense of the concept of reciprocity. Giving isn’t a one-way street (in most cases). When you give, people often feel the need to give something back.
As impressive as it is to experience the power of reciprocity, that’s only part of the reason why giving is so powerful. Let’s dig a little deeper into “giving”, and while we’re there, let’s also circle around why “accepting” is just as important.
1: Why giving creates goodwill 2: Acknowledgement of the existence of another 3: Why “accepting” is crucial for society
- The principle of goodwill
Around 2006, we got into an argument that we hadn’t started.
We were having a workshop in Campbell, California, and after the workshop, we decided to have a smaller, two-day session for a few clients.
We rented the boardroom for two days, and that’s when I made my first mistake. Since we were going to be such a small group, and since many of the clients were travelling with their spouses, I told them they could bring the spouses along for the two-day session.
The wife of one of our clients stepped into the boardroom and backed out almost immediately. “I can’t stand the smell of the new carpet,” she said, raising her voice. The boardroom was right next to the reception. Without warning, she turned to the staff at reception, demanding that they give us another room right away.
We were in a bit of a soup With just minutes to go before we started our session, there was no warning whatsoever. The woman was not willing to negotiate, either. We were a tiny group of just six participants.
If she couldn’t stand the smell in the board room, we could create a makeshift area in one of the hotel rooms. A quick set-up of the whiteboard, and we could be rocking and rolling. However, for some inexplicable reason, she wanted a “proper” room and turned on the staff, criticising them for not giving us an “acceptable” space.
She poured an excessive amount of frustration on a particularly timid member of the staff That “timid” person then gave us an option. There was an unused board room in the hotel. It was pretty huge, and we’d feel the excessive space. However, it was workable, had no new carpet, and could use it if we chose to do so.
By this point, the screaming spouse had rattled everyone, and we trooped up to the room and went ahead with the sessions. We didn’t think of the timid staff member until much later.
When the day was done, we bumped into her in the lobby As it turned out, she wasn’t a “timid” staff member. She just happened to be a rather unassuming general manager. While we were eager to apologise, she waved the matter away and instead thanked us for the chocolate.
Chocolate? What chocolate? Yes, of course, when we travel, we take 20-30 bars of New Zealand chocolate along as well. Waiters, random staff and people at the reception get a bar of chocolate once we’ve settled in.
As it turned out, the general manager was one of the “reception staff” who’d got a bar of Whittaker’s chocolate as well.
The way things went that day could have been a lot uglier The room we were originally booked in was plush and comfortable. The hotel was under no compulsion to offer us a separate room. Yet, a single bar of chocolate had built an enormous amount of goodwill well in advance.
In many situations, gifting is done because we know the person, or in some cases, because we want something in return. Yet, you, me, all of us should constantly be working on goodwill.
Giving something to someone when you don’t need to do so is the most bizarre act of all You know that in most cases, those people can’t give back. It’s a one-way act of giving. And yet, you’ll see how a lack of goodwill can turn against you over the smallest of things.
Last week, for example, the kid across the road was playing Tim the Toolman Taylor. He’d gotten up on the roof and was putting up an array of Christmas lights. It seemed like the perfect moment to get out and take a picture. I walked up, asked his permission, and he agreed to the photo being taken.
Then his mother showed up.
The family lives bang opposite our house. We’re out on the street a lot, but apparently, she had no clue who I was. “You can’t take a picture”, she said to me flatly.
Would that situation be quite a bit different if she’d known us? It could go either way, but without goodwill, the odds are against you. They’d moved in about a year ago, and if we’d given them a cake, or even a bar of chocolate, things would have been different.
Giving—and even goodwill—sounds creepy because it seems like there’s an agenda in place.
Yes, of course, there is an agenda. If you’re a hermit, living on an island all by yourself, you may be excused from dealing with society’s core values. However, if you’re a normal human being, giving becomes crucial, but goodwill is probably the most important thing you can do.
Even corporations realise the power of goodwill in their balance sheets If you were to buy a company today, you’d probably look at assets and liabilities. Yet, right in the middle of it all, is something called “goodwill”. It’s considered to be an asset.
Without the goodwill of your clients, family or community, you’d find the world to be a much more complicated place to live in. Giving—in most cases—creates reciprocation.
However, getting the goodwill of another human is what we should all be looking to cultivate. Not just at festival time, or some special occasion, but though the year. If you can’t think of things you want to give, maybe raid the food store and get yourself several dozen bars of chocolates.
If a burglar breaks into your house, that burglar might be super-confused too.
And on that weirdly happy note, let’s dig into the next two points. We’ll cover why giving is an essential acknowledgement of the other person. And yes, why receiving is just as important, if not more important than giving.
- Acknowledgement of the existence of another
You likely deal with people every day. Maybe a waiter at the restaurant, perhaps the shop where you buy your groceries. Do you know their names? Sometimes you do, but perhaps you don’t.
But what if you went one step further and gave them something small? Giving has the power of radiation. You give something, and it brightens up their day, and in turn, they often pass it on. But giving also tells the other person that they exist.
People in your family exist. People who help you in stores exist. People in restaurants exist.
Giving something out of the blue acknowledges that the other person exists. It’s a power all of us have, and we can give something at least once a week. However, to do something like this, you need to be more organised. We are so obsessed with how tired we are, how needy we are, that we forget to make the world a lot better.
Giving is a selfish act. It makes us feel better. And this takes us to the third point, which oddly is about receiving.
- Is giving better than receiving?
Maybe not. If you’ve tried to give something to someone and they won’t accept it, you know exactly how it feels. We’re not talking about something creepy here. The stranger off the street is wary even if you’re handing out $100 notes, as giving has to have some trust involved.
Even so, receiving is highly underrated When someone doesn’t take what you have to give, it seems like a small rejection. Theoretically speaking, it doesn’t seem like a big deal. Let’s multiply that one person’s rejection across a million people and what you’re starting to notice is a breakdown of convention, and finally, society.
If enough people decide not to take what you’re giving, there’s no social contract. They don’t owe you anything, and no reciprocity is needed. It’s everyone for himself. Left unchecked, it’s not hard to imagine the complete breakdown of society.
When you see someone that gives, you think there’s a great deal of generosity in place. Yet, the act of receiving is also just as important. Of course, it tips the balance. Of course, you feel that you have to give back. Yes, it’s how society works and how it makes us less selfish as a whole.
Giving and receiving is easily the glue that keeps us all together. Let’s give. And receive. And create a whole lot of goodwill along the way!
Did you enjoyed this article? Do remember to forward or share it with your friends. You can even post it in your WhatApp groups.
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9 Most Popular Articles And Podcasts on: How To Run Your Business And Enjoy Your Life
📅 January 10, 2026 | View in Gmail
How to Structure Your Business and Enjoy Your Life
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https://www.psychotactics.com/podcast/
Here are the most popular articles and podcasts Find out how to structure your business in a way that enables you to put your heart and soul in your work–and also enjoy your life.
- Why Happiness Eludes Us (And Why It’s Been Around All The Time) Read online
https://www.psychotactics.com/why-happiness-eludes/ | iTunes
https://open.spotify.com/episode/616kPAits0ISCDUg5VxKCu?si=dX443aWaS2Kwicx2EeoqOg&dl_branch=1 |
- Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems Read online
https://www.psychotactics.com/clients-leave/ | iTunes
https://open.spotify.com/episode/1RmJOGOChMR2AYlGQ4ypJy?si=QAEZaUS4T_aunvxJih7XNg |
- Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration Read online
https://www.psychotactics.com/understanding-overwhelm/ | iTunes
https://open.spotify.com/episode/7BsX8ybsDZlB8Z7eR5PoYh?si=jSmQ5uuhT2Wn9ExnAZ7AFA&dl_branch=1 |
4) How To Restart A Stalled Project: The Middle Of The Project Method
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Warm regards from summer Sean P.S. I would love it if you could forward this email to someone who would benefit from it. Thank you and happy holidays.
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Introducing: The Chaos Planning System: How ‘Disorganised’ People Can Also Get Things Done
📅 January 06, 2026 | View in Gmail
How to accomplish a lot on your endless “To Do” list”.
There is a cartoon here
Year after year, you sit down and make a list of everything you want to achieve.
Then suddenly it’s January 2026… and somehow, you’re not as far ahead as you hoped. Sound familiar?
It’s not that you’re not trying — life just keeps getting in the way.
You’ve even read all the planning books… and yet, nothing seems to work.
Here’s the truth: those books were written by highly organised people. They assume life is neat and predictable. But your life isn’t perfect — it can be busy, chaotic, and unpredictable.
What you need is a system written by someone who understands chaos.
A book that shows how to start planning even when you have no time.
Introducing a 35-page report: The Chaos Planning System A simple, practical system designed to help you move forward — even when everything feels out of control.
Take a look and judge for yourself:
https://www.psychotactics.com/chaos-planning
Warm regards, Sean P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning
https://www.psychotactics.com/chaos-planning
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Judge for yourself
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Testimonial: Chaos Planning
"Since putting Chaos Planning into place my stress levels have gone way down. It's a beautiful thing!"
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I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It's a beautiful thing!"
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Judge for yourself
https://www.psychotactics.com/chaos-planning
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I'd looked at the product a few times in the past when it had been available but had always felt like I didn't have enough chaos to warrant needing it.
But this summer was different. I had taken on too many projects and I was feeling worn down. I was exhausted and it felt like my brain wasn't focused . I read and listened to the program the day I bought it and completely restructured my upcoming month.
The most important feature of Chaos Planning is actually the system.
The simplicity of the system is what makes it work. Once you hear it, you can't forget it. And you'll always know why you're falling behind and how to quickly adjust.
I would recommend this product to anyone who feels like they're falling behind on their most important projects or who has a creative mind and can get stuck in the start-but-don't-finish cycle.
Basically, anyone who wants a better way to run their business or work-life should just buy this product and give the system a try. No matter what, you'll have a mini paradigm shift that will allow you to think about your time more intelligently.
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Judge for yourself
https://www.psychotactics.com/chaos-planning
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Announcing: Why Most Planning Fails (The Critical Importance of Chaos in Planning)
📅 January 03, 2026 | View in Gmail
How To Dramatically Reduce Your Stress Levels
Every year, you sit down and make a list of everything you want to achieve.
Then suddenly it’s January 2026… and somehow you’re not as far ahead as you expected. And this isn’t new. It’s not like you’re not trying — something just keeps derailing your goals.
What makes it even more frustrating? You’ve read all the planning books.
And yet… nothing changes.
There’s a simple reason those books haven’t helped: they were written by naturally organised people.
What you really need is a system created by someone who isn’t organised — someone who understands chaos and knows how to work with it, not against it.
That’s exactly what this 35-page report gives you: The Chaos Planning System — a practical, real-world way to make progress even when life is messy.
Take a look:
https://www.psychotactics.com/chaos-planning
Warm regards, Sean P.S. You also get a bonus: Pronto Learning—Insider Tips to Speed Up Your Learning, a book that helps you absorb new skills faster and more confidently.
"Since putting Chaos Planning into place my stress levels have gone way down. It's a beautiful thing!"
In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic. I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”
Dan Wagner, USA Judge for yourself
https://www.psychotactics.com/chaos-planning
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
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