Part of the complete Psychotactics newsletter archive ← Back to Index
December 2023
What’s Coming Up!: In the next quarter
📅 December 30, 2023 | View in Gmail
A Psychotactics meet-up is a real treat. You get to ask Sean an endless questions.
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=QjU551U6Ro7NH_LTkYtEDg
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw
Home Study Courses
24 February: How do you create information products that instantly separate you from the competition? Free goodies
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=.mepEEOAv_4jZw.ed9Te9Q | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=yJ83GT77FYhS2cE2GYurQw |
24 March: How do you speed up the sales of your product or service by using a single set of words? Free goodies
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=SXcHRivN0v4FokXDPHAyZw | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=hMjjymzeQmchsOOv7yKgVg |
27 April: How to stop knocking on clients’ doors and get them to call you instead Free goodies
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=mMc5JdNKtInkykSYpI7Irw | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=UpL8VfYnJ790A.roD2Iuow |
Live Events (On Sale Now/Limited Seats)
22 April: Singapore Meet-up Why Attend?
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=8p0Kfd06E1M.46K7NB0ZxA | How to sign up
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw |
25 April: Lisbon, Portugal Meet-up Why Attend?
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=8p0Kfd06E1M.46K7NB0ZxA | How to sign up
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw |
19- 20 May 2023: 2-day Fun Photography Workshop in Portugal Ready to sign up? Click here.
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw
22 May: Munich, Meet-up Why Attend?
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=8p0Kfd06E1M.46K7NB0ZxA | How to sign up
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw |
https://clicks.aweber.com/y/ct/?l=98y0i&m=JcRGNeZ87Ditt1&b=To_vqxd_.8Ra_1Nmdmg6tw
Warm regards
Sean
P.S. Do you have a question? Email me, and I will reply.
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGwcHJycTMw=
(New) Announcing : Suddenly Talented—Why ‘Doable Greatness’ Is Better Than Genius
📅 December 27, 2023 | View in Gmail
It’s magical when you realise how you’ve gotten slightly misplaced advice for so long.
https://www.psychotactics.com/products/suddenly-talented/
Do you ever wonder why some people seem to be “talented” while others are a “bit stuck?”
Since the time you were a kid, you noticed others who were better at maths, better at drawing, etc. Fair enough, but then we all grew up. Some of those kids continued to have limited skills, while others went on to become good at many different things.
There’s a reason why some people get more stuck than others—and it’s a surprising revelation. We are all focused on the concept of genius. We want to become exceptionally good at what we do, and in the process, we fail to get started.
We buy into the slightly crazy concept that we have to spend 10,000 hours to achieve greatness, when greatness is the last thing on our minds.
• If you’ve wondered what makes some people pick up new skills throughout their lives, you have to understand what’s going on in their worlds. • What decisions are they making that make them move ahead relentlessly while you feel a bit left behind?
After reading all those books about success, what if there’s something so fundamental that it’s under our noses and we can’t sniff it?
Well, here’s an invitation to the launch of Suddenly Talented.
Announcing the launch of Suddenly Talented:
Why ‘Doable Greatness’ Is Better Than Genius
https://www.psychotactics.com/products/suddenly-talented/
In this book, you will learn why you don’t need to put in thousands or even tens of thousands of hours to be talented. • We understand confidence. And we have a more-or-less handle on skill. Yet, how do they all fit together? • And how is this understanding the reason why someone who’s seemingly hopeless gets better in a matter of months?
It’s interesting because the ideas finally fall into place. I think you’d want to know.
How by understanding what’s happening in the background enables you to stop feeling stuck and move ahead. And yes, most importantly, it shows you why “Doable Greatness” is the way to go rather than focusing on genius.
It’s all here in this new book called: “Suddenly Talented”. The book has just been launched, and you can buy it at US$39.97 from this special page.
https://www.psychotactics.com/products/suddenly-talented/
Warm regards Sean
P.S. It's magical when you realise how you've gotten slightly misplaced advice for so long and that talent is comfortably within your reach.
Judge for yourself here: Suddenly Talented—Why ‘Doable Greatness’ Is Better Than Genius
https://www.psychotactics.com/products/suddenly-talented/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwczKwsDMw=
Announcing : The launch of Suddenly Talented—Why ‘Doable Greatness’ Is Better Than Genius
📅 December 23, 2023 | View in Gmail
It’s magical when you realise how you’ve gotten slightly misplaced advice for so long.
https://www.psychotactics.com/products/suddenly-talented/
Do you ever wonder why some people seem to be “talented” while others are a “bit stuck?”
Since the time you were a kid, you noticed others who were better at maths, better at drawing, etc. Fair enough, but then we all grew up. Some of those kids continued to have limited skills, while others went on to become good at many different things.
There’s a reason why some people get more stuck than others—and it’s a surprising revelation. We are all focused on the concept of genius. We want to become exceptionally good at what we do, and in the process, we fail to get started.
We buy into the slightly crazy concept that we have to spend 10,000 hours to achieve greatness, when greatness is the last thing on our minds.
• If you’ve wondered what makes some people pick up new skills throughout their lives, you have to understand what’s going on in their worlds. • What decisions are they making that make them move ahead relentlessly while you feel a bit left behind?
Announcing the launch of Suddenly Talented—Why ‘Doable Greatness’ Is Better Than Genius
In this book, you will learn why you don’t need to put in thousands or even tens of thousands of hours to be talented.
How by understanding what’s happening in the background enables you to stop feeling stuck and move ahead. And yes, most importantly, it shows you why “Doable Greatness” is the way to go rather than focusing on genius.
It’s all here in this new book called: “Suddenly Talented”. The book has just been launched, and you can buy it at US$39.97 from this special page.
https://www.psychotactics.com/products/suddenly-talented/
Warm regards Sean
P.S. It's magical when you realise how you've gotten slightly misplaced advice for so long and that talent is comfortably within your reach.
Judge for yourself here: Suddenly Talented—Why ‘Doable Greatness’ Is Better Than Genius
https://www.psychotactics.com/products/suddenly-talented/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwczCycjOw=
How a list really gets built (when you don’t have an endless advertising budget)
📅 December 19, 2023 | View in Gmail
How a list really gets built (when you don’t have an endless advertising budget).
Psychotactics
https://www.psychotactics.com/
How a list really gets built
(when you don’t have an endless advertising budget)
Load the images to see the cartoon. It works!
https://www.psychotactics.com/list-building-failure/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/list-building-failure/ | iTunes
https://open.spotify.com/episode/1IOKfgWsqYyxFOcNilpDjg?si=4qyAS3X6Rkyd5NKMhop0Lg | Google Podcast
To be or not to be, that is the question.
It’s a line we’ve all heard, but as it does in life, the very same line plays an extremely important role in list building. When we think of building lists, we hope that some course will give us a silver bullet.
That some coach will tell you which buttons to press, and you’ll magically have a list. Or worse, we believe people who tell us that we can build our lists pretty much like a Jack and the Beanstalk story.
Unfortunately for us, all of these promises are castles in the sand. The reason why we fail time and time again to build lists, is because we believe the dream-merchants and fail to pay attention to how a list—any list is built.
Like always, let’s look at three points:
1- How a list really gets built (when you don’t have an endless advertising budget). 2- Why you need to drive clients from Point A to Point B (if you ever want them on your list). 3- Why you need to sell something to those clients (or risk losing them forever).
- How a list really gets built (when you don’t have an endless advertising budget).
Back in the 60’s, when my father built his business, there were only two options for him to get clients.
The first was through word of mouth or referrals and the second was through advertising. However, the word of mouth method only works once you’ve been in business for a while.
He’d just started and had recourse to just one method, namely, advertising. Back then, advertising in the classified section of the newspaper was a viable system partly because it was cheaper, but also because people read the classifieds in their newspaper.
It was just a trickle at first, but a combination of classified advertising and giving out leaflets was what got his business going, and created what we’d today call, a list.
The problem with advertising is that it’s a costly exercise
Ask anyone who’s run a Google or Facebook ads campaign (perhaps you’ve done it yourself) and you’ll find that you tend to spend a lot of money, without clear results.
If you persist, however, you figure out what you’re doing incorrectly, what needs fixing and over time advertising becomes a very efficient and profitable way to get clients to join your list and buy your products and services.
And therein lies the irony of growing a business.
Whether you choose advertising or content marketing such as blogs, videos, podcasts etc., you’re almost always circling the airport. We know fully well that it takes time to get a business going, yet no one can tell us how much time it takes.
Which is why we fall for the nonsensical promise that even reputable marketers will make. They have no problem with suggesting that you can grow your list to 100,000 or that you can at least double or triple your list.
You’re told you can “hack your way to 10,000 podcast downloads a month,” and given a link to someone who’s just done exactly that.
Which seems to feel like the method of growing slowly is all wrong.
That somehow there’s some button that can be pressed, some shortcut we can take, and instantly we will bypass the nightmare of slow, tedious list building. Yet in example after example, you’re likely to find that list building is very tortoise like.
And if you don’t have an advertising budget, what you do have right away is the ability to create content.
Which brings us to the big secrets of list building
1- What medium will you choose? 2- At what frequency will you create and broadcast content? 3- Do you have a plan for the next seven years or more?
1- What medium will you choose?
This is the easiest question of all. What will you do? Back in 2008, when we conducted the Information products course, I was keen on clients creating books and courses. One client, Paul decided to take the concepts he’d learned on the course and use it instead for YouTube.
Paul was really struggling. He’d been a bass guitarist in a band, the kind that play for weddings and corporate events. In 2008, the market crashed and they were not getting a single job.
The people who wanted their services could not pay for it. And those who could pay, didn’t want to bring attention to the fact that they had cash to pay for a “band”.
Paul decided to teach what he knew on YouTube
He simply taught people how to play bass guitar. And he did it through video. In short, he chose a medium. Some people choose Instagram. Others choose Linked In or Tik Tok.
Others like us, have chosen e-mail marketing—and later, podcasts. Whatever you choose, you need to make that choice first. What is your medium?
2- At what frequency will you create and broadcast content?
At Psychotactics we’ve tried to publish on YouTube. Then we took a stab at Instagram. We were among the first 100,000 people on the planet to be on Linked In. Which of the above have we succeeded in?
If your answer was “none”, then you’re right. We haven’t succeeded at any of the approaches because we had no idea how often we’d create and broadcast the content.
When we started with the Psychotactics newsletter, we set a frequency goal. It was to be once a week and then later went to twice a week. With the earlier version of the podcast, we randomly published, but then as late as December 2014, we decided to do a second go at podcasts.
The second time around we put a frequency plan in place. Which of the two methods—out of all of the above—have worked? It’s the ones with the frequency plan in place. If you have no frequency plan, you are almost always doomed to fail. Which takes us to our third and most vital point of all.
3- Do you have a plan for the next seven years or more?
How many podcasts get past the tenth episode? It might surprise you to know that about 58% of all podcasts never get past ten. If you considered that in terms of population, your entire tribe would be dead before they were ten.
And that figure plays out in a similar fashion no matter whether you look at blogs, videos or even paid advertising, for that matter. People start, and jerk forward for a few days, weeks, or even months and then stop in their tracks trying to find another snake oil merchant that promises them 10,000 downloads or 100,000 subscribers.
It’s only when the realisation hits you that you realise that it’s also about longevity.
My father’s secretarial college started quietly.
For the first few years it teetered, like a lot of online and offline businesses do. But as the years passed, it not only grew in reputation, but he got better at teaching and also maximising his advertising rupee (no dollars in India).
When you’re in it for the long run, you realise you have to pace yourself. You have to have a plan, work that plan, tear that plan, and create another one. And that’s how it goes for month after month, year after year.
If you don’t have a seven year plan (and that number is random) then the chances of you ending up on the 58% heap are almost guaranteed.
No one starts off thinking the journey is going to be so long, but invariably it is.
Which isn’t to say that a business that has been consistent for many years will succeed. There are businesses that have been around for decades and still fail. But the ones that are guaranteed to fail are those that give up after the “tenth episode”.
In “ten episodes”, the medium will NOT reveal its secrets to you.
It will wait for you to be patient. And bit by bit you’ll get faster, better, more efficient. If you’re wondering course you need to start building a list, you’re just wasting your time and money.
You may need a course to learn the medium.
You may need to learn how to use video well, write well, or put together a podcast. You may need to know somewhat how Instagram or LinkedIn works. But to build a list, the three questions have to be answered first.
List building fails for many reasons.
The first are the get rich quick merchants. You need to instantly unsubscribe from those that promise you instant success. They are as much a barrier to your list building because they’re distractions that you can’t avoid.
Secondly, answer the three questions. It’s a travesty to have just three questions causing such immense failure. 1- What medium will you choose? 2- At what frequency will you create and broadcast content? 3- Do you have a plan for the next seven years or more?
Did you like this actionable article? Do forward this email and share it with your friends:
Share:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/list-building-failure/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/list-building-failure/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/list-building-failure/
Product Offers: Links you should visit
Image
https://www.psychotactics.com/products/under-50/
Top-Selling Products Under $50
The Brain Audit : eBook |Audio | Workshop | Signed Copy | BA 7 Series| The seven red bags sequence of marketing
https://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/ .
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://www.psychotactics.com/products/story-telling/
What I like about 5000bc: Psychotactics Membership Community
“The “safe” zone of 5000bc is an unbelievable “find” in this world.” “So rare, and so valuable. With every other group I’ve been a part of, whether it’s a mentor or a writing group, there is also a stressful environment of pressure to be a certain kind of person or do things I’m not comfortable with, or measure up somehow.
I’ve made more personal headway in the few months I’ve been following you than I ever did in other groups. It’s the combination of truly understanding the psychology behind marketing and the safe zone for personal growth that is an amazingly powerful combination.” Join us in 5000bc.
Most Popular Podcast (Yes there are transcripts too)
https://www.psychotactics.com/podcast/#guide
Why Staying Small Is Probably A Smarter Move
iTunes
http://www.psychotactics.com/power-enough-critical-sanity/ | Spotify
https://open.spotify.com/episode/5TGranDiQBkS3ygKxTr3v7 |
How To Introduce Yourself At An Event (Without Describing Your Achievements) Read online
https://www.psychotactics.com/introduce-yourself-events/ | Apple
https://open.spotify.com/episode/7844gihBSE3Esy0hFLJOET?si=g5bBGDXmT2umwNzRbeZXww | Google Podcast
Why Will Anyone Read My Articles If AI Can Write So Well? Read online
https://www.psychotactics.com/ai-marketing/ | Apple
https://open.spotify.com/episode/1qtiDj0vjDFOnGxlqbkauq?si=ZQWO5UOjQ7OZ9liTWSk1zQ | Google Podcast
Why Business Philosophy Creates A Uniqueness Factor (Even When Clients Don’t Know You At All) Read online
https://www.psychotactics.com/uniqueness-factor/ | Apple
https://open.spotify.com/episode/0wWPMF64kTjDIYO5Iy4dBV?si=RseAuh3FSi2VyD4MOFBEfA | Google Podcast
About this eZine and your subscription
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsHJwsDMw=
Why Writing Down What Delights You Can Help Reduce Anxiety And Stress
📅 December 16, 2023 | View in Gmail
Let’s find out how easy it can be to be delighted and decrease our stress considerably.
https://www.psychotactics.com/reduce-anxiety/
No one needs to tell you how stress can take its toll.
Yet there seems no easy way to ramp down the stress factor. If anything, we seem to be more stressed than ever before. The news closes in on us on all sides, and we seem trapped.
However, there’s a way that can ease that stress considerably. It could even be considered a form of meditation. It’s called “writing down what delights you”.
Let’s find out how easy it can be to be delighted and decrease our stress considerably. Read online
https://www.psychotactics.com/reduce-anxiety/ | Apple
https://open.spotify.com/episode/69vptV84VyVFpKq8UybF69?si=S4y9_0UzQNCjt4f0wfDmrQ | Google Podcast
https://www.psychotactics.com/reduce-anxiety/
Warm regards
Sean P.S. If you enjoyed the podcast do share it with one friend? You can cut and paste the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this email.
Why Writing Down What Delights You Can Help Reduce Anxiety And Stress Read online
https://www.psychotactics.com/reduce-anxiety/ | Apple
https://open.spotify.com/episode/69vptV84VyVFpKq8UybF69?si=S4y9_0UzQNCjt4f0wfDmrQ | Google Podcast
Or share it here:
Facebook
Twitter
LinkedIn
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGxsHJyszKw=
How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)
📅 December 12, 2023 | View in Gmail
What is a subset? What should he do first?
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=tPQOAevPB9zeVXfsrskyjA
How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=v.pJy6fp5DUj2mwRhL05RQ
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=v.pJy6fp5DUj2mwRhL05RQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=rC68R3.Hk59hL3O6OlANiw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=.808ID3I9OTJgAI6A87WRQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=F8wgnbp2zozU4cfLsJ22Ag ).
Think about a five-year-old waiting for his birthday to arrive.
That’s me. I’m still very much five in my brain; hence I don’t tend to have just a birthday. Instead, I have a birth month. And a few years ago, for my birth month, we did the usual. In November, we put up the Christmas tree, had a party, and then we went off for a week to Hokianga, in the north of New Zealand.
There was one big surprise.
The luxury lodge owner where we were staying knew of my birthday, and we were treated to a fancy dinner. And, of course, a cake. Imagine a cake almost as wide as a pizza and stacked eight inches high. It was lovely, of course, for someone to bake the cake. However, it was too much for the two of us.
Approximately, this is what happens when we’re trying to attract clients as well.
The client is drawn by what we’re saying. They like our ideas, our concepts, but then we give them too much. Not surprisingly, we lose the client. Hence, the idea itself is not enough.
What you need is a subset.
A subset is a slice of the cake. It’s a small, doable, consumable portion that the client can understand and implement.
Let’s take an example. Let’s take the topic of “marketing”.
If you tell a prospect he needs to improve his marketing, he gets the idea. He knows he has to promote his business somehow, but “marketing” is merely a concept. It’s very vague.
What should he do first?
And more importantly, what should you do as someone who’s selling the product or service? You know that you have to get the prospect to know that they should use your services, but the term “marketing” is too abstract.
When I started in marketing, I, too, was quite fuzzy about what I did.
I didn’t know how to get the idea of “marketing across”. If I told people I was in marketing, they would nod their heads as though they understood—and they probably did. Yet, the abstract idea wasn’t getting me any business.
Luckily I stumbled onto the “subset” quite by mistake.
I had just moved to New Zealand and was keen to network, both for work and make new friends. That led me to be curious about what others did for a living.
When I went to my networking meeting, I’d ask the person: what do you do? They would say something equally vague. e.g. I’m in real estate. Or “I’m a physical trainer”. That’s probably as helpful as saying, “I’m a Martian”.
I understand the title, but I am unsure what to do next.
If my cousin wants to sell her house, should I send her to the real estate agent? And what if the agent is not into residential but commercial real estate? Or what if the agent was into residential but only operated on the North Shore?
So many questions lay unanswered. Most of all, however, was the vague answer I’d get from people I’d meet. What they needed was some clarity. Hence, after a few rounds of questions, I’d get to a point.
E.g. I sell houses to people who want polished taps.
What does that mean?
For one, a concept like that gets instant attention because it’s a curious statement. On prying further, you realise that there are many types of buyers. Me, I’m a polished tap kind of guy.
I have barely used a hammer in my life, and if you ask me to do any fixing around the house, well, I’ll get to it in about 10 years. Hence, if I’m the property buyer, I’m keen to purchase a shiny new house: no fixing, DIY, and certainly no patching up. And yes, that means that the taps will be gleaming too.
The real estate agent wasn’t just a real estate agent any more. With my help, they had a line and then an explanation. In turn, I realised that I wasn’t selling the vague, oversized concept of “marketing”. Instead, I was giving them a slice of the cake: a tiny subset. My job was to make their marketing statement clear and curious.
Small and doable is what makes the subset powerful.
Let’s take another few subsets.
Main concept: Article writing Subset: Writing headlines that are curious (without sounding like clickbait).
Main concept: Article writing Subset: How to get engaging subsets when writing an article
Main concept: Article writing: Subset: How to write a show-stopping “first line” for any article.
Main concept: Cartooning Subset: How to draw a cartoon whale in just a few minutes
Main concept: Cooking Indian food Subset: How to make a tasty dal in under 7 minutes
When the “slice of cake” is small, it’s more tangible and easier to eat.
Every business is vague, and when we bring up the concept, we don’t always understand why the client’s eyes glaze over. However, when you chop the idea down to itty-bitty pieces, you immediately see their eyes light up.
Here are the steps:
You start with the broad, vague topic: Step 1: I sell coffee Step 2: I show how to tell premium from cheap beans instantly. Step 3: You expand Step 2 to explain a little bit of the idea so that the client wants to know more.
By the time the client has gone to Step 3, they must want you to show them how to get to the next stage. You must have a system or training in the coffee example that demonstrates how to pick the most suitable coffee.
Your subset may be a free service or a paid one and will depend on your strategy. Sometimes you can do it to draw in the client. At other times, it’s a big chunk of your business, and clients will expect to pay for it.
Can a subset be too small?
Usually, no. Drawing a cartoon whale takes a few minutes. However, the moment a client goes through that tiny subset, they want more. One cake slice, second cake slice and so on, if you know what I mean. It’s the sheer size—or the lack of it—that makes the task doable.
P.S. How will you create your subset today? Email me
sean@psychotactics.com what you have created. Did you like this short article? Do forward this email and share it with your friends:
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=Sn5ByCMHtb0HvZ_F0YohPA
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=9fdlQXP_DUPbJw0gTKTyCg
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=S_8dCKFH3ephogsxxH3azQ
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=pYiJBWpDhpjyCUkBguDyng
Top-Selling Products Under $50
Client Attractors You already know that 80% of a sales letter depends on your headline. So what’s the remaining 20% that causes customers to buy? Find out: How To Increase Your Web Conversion Rate With Client Attractors
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=BhAlFOPyZZtKQk6GG5opIg
Sales Pages How To Write Benefits and Bullets That Speed Up Sales
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=v3V6IJSLy7meaq44Hl4x1g
The Brain Audit : eBook |Audio | Workshop | Signed Copy | Why Clients Buy (And Why They Don’t)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=S6L5Wh2.hGKE4cmrPsYi1g
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=SSCBl7VI_0JmshWOoMuUCg
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Most Popular and Fun Podcast (with a special guest!) How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon Read onlineT
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=PIeO2864_FWAn8PSw8M_CA | Apple
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=NNYy7i5EEDdFP5dWQJQhJg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=ATlusKaVbCCtZxwk393OMw | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=x40XVJSX7DFAgw9jmDiqcA
Fun Friday Cartoon: Join us for a good laugh every Friday.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=ixmceMHw_lFMb98AmTh6Zg
Report: How To Win The Resistance Game
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JhJNKeqX07Ett1&b=fOPLRBluxEMLcUkhrgawBg
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsHBycHEw=
Why A “Lack Of Memory” Causes You To Be Less Talented In Life
📅 December 09, 2023 | View in Gmail
Do you thins you not talented? Have you consider it may be “lack of memory.
https://www.psychotactics.com/talent-memory/
Do you have a problem with memory? Do you feel less talented?
The problem may be that you have a lack of memory.
I was chatting with a client, and he told me how he needs to improve his drawing. “I always draw stick figures”, he said to me, “and somehow, I need to improve these drawings.”
This strategy struck me as odd because I didn’t see a problem with his stick figures. The stick figures looked as good as they would always be, with little room for improvement. “You don’t have a problem with stick figures,” I said. “You have a problem with memory!” My comment confused him because he was talking about drawing and learning to draw, but I was referring to “a lack of memory”.
What is this “memory” bit all about? And what is a lack of memory? Read online
https://www.psychotactics.com/talent-memory/ | Apple
https://open.spotify.com/episode/323Dh2wXhctLEgf1jzQ6iF?si=2eJnTIMAQziImlLUfW-ixw | Google Podcast
Three trending podcasts on "How To Get Clients"
(Yes, there are transcripts too)
https://www.psychotactics.com/result-paradox/
The Results Paradox: Why We Have To Keep Searching For New Clients
Read online
https://www.psychotactics.com/result-paradox/ | Apple
https://open.spotify.com/episode/3RwHwb0VRZlSuOsYRhQxM0?si=N0Nb4ehBSWaiL_Jt_smkUg | Google Podcast
Why You May Be Scaring Clients Away From Your Sales Page (And How A Simple Fix Can Bring Them Back) Read online
https://www.psychotactics.com/client-sales-page/ | Apple
https://open.spotify.com/episode/4lASlwdMcnbNdgcKm5VRzz?si=T4JTdBYpQSGavD_2OEVAdQ | Google Podcast
Why Do Clients Sign Up? Understanding The Core Motivations That Attract Clients Read online
https://www.psychotactics.com/clients-sign-up/ | Apple
https://open.spotify.com/episode/0MUz87ERljcK1lbgooQJFz?si=vRLnRDTRQTWIN7GJegSswg | Google Podcast
Fun cartoon htere
https://www.psychotactics.com/talent-memory/
Warm regards
Sean P.S. If you enjoyed the podcast do share it with one friend? You can cut and paste the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this email. Why A “Lack Of Memory” Causes You To Be Less Talented In Life
https://www.psychotactics.com/talent-memory/
Or share it here:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/talent-memory/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/talent-memory/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/talent-memory/
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGxsHJyMbKw=
Last Day For Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages On your Website + Special Bonus
📅 December 05, 2023 | View in Gmail
Do you often wonder if your home page, about us page or client acquisition page is working
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from the 2 December to 5 December 2023 you'll also get a Special Bonus - 'How To Maximise The Power Of Bonuses' (worth $45) absolutely free.
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.
Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.
But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
Introducing: The Website Component Series Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.
And the Special Bonus: How To Maximise The Power Of Bonuses
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
In this 40 page booklet you will learn:
• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…
Judge for yourself at: Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Warm regards, Sean P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic. Judge for yourself at Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
P.P.S. This special offer is only valid until 5 December 2023. (US Eastern). Have a look and make a decision based on what you read. Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsLKysnMw=
Announcing (New!): How To Create Compelling Pages On Your Website + Special Bonus (Valued at $45)
📅 December 02, 2023 | View in Gmail
Special Bonus - ‘How To Maximise The Power Of Bonuses’ .
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JX2SO9wV07Ett1&b=VjydNGdn4OPo3rW.tspcLA
Hi Seree
When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 2 December to 5 December 2023 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.
Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.
But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
Introducing: The Website Component Series Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.
And the Special Bonus: How To Maximise The Power Of Bonuses
In this 40 page booklet you will learn: • The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more… Judge for yourself at: Website Component 2.0 Special Offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JX2SO9wV07Ett1&b=VjydNGdn4OPo3rW.tspcLA
Warm regards, Sean P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic. Judge for yourself at: Website Component 2.0 Special Offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JX2SO9wV07Ett1&b=VjydNGdn4OPo3rW.tspcLA
P.P.S. This special offer is only valid until 5 December 2023. Have a look and make a decision based on what you read.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JX2SO9wV07Ett1&b=VjydNGdn4OPo3rW.tspcLA
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsLKysnMw=
November 2023
How To Restart A Stalled Project: The Middle Of The Project Method
📅 November 28, 2023 | View in Gmail
All projects—both personal and business projects run into difficulty at some point in time
Psychotactics
https://www.psychotactics.com/
How To Restart A Stalled Project:
The Middle Of The Project Method
Load the images to see the cartoon. It works!
https://www.psychotactics.com/stalled-project/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/stalled-project/ | iTunes
https://open.spotify.com/episode/0c5eiDruunR9h1vE48dkAt?si=OeV8r6i0S9GPneTFbyJyGw | Google Podcast
Imagine you’ve missed the sunrise for the past 300 days. Would that mean you’d give up on sunrise forever?
We know the answer to the question, don’t we? Even if we snoozed right a few hundred sunrises, it’s possible for us to wake up on the 301st day and bask in the glow of a morning sun.
And yet when it comes to projects, we often treat a stalled project as a form of failure. We tried, we tell ourselves, and we haven’t made much progress. Hence, let’s sleep through every sunrise, forever more.
All projects—both personal and business projects run into difficulty at some point in time.
Maybe you’re writing a book. You start with gusto, and then somewhere into chapter two, you get tired, or lost, or just distracted. The book comes to a sudden stop.
You’re aware you need to get back into writing it, but it would mean starting from the top, wouldn’t it? No it doesn’t. What you should do is start from the middle instead.
Where does it say you have to go back to the very beginning?
If anything, the trip back to the start is almost always a doomed one. You realise how little you’ve progressed, and it becomes relatively easier to procrastinate.
You see the project as one big journey that can’t be any good unless you get right back to the starting point. Yet, starting in the middle is a far more effective way to go about things.
Let’s take an example with book, The Brain Audit.
The book starts with the introduction, then moves to the concept of the “seven red bags”. And from there it moves to Chapter 1—namely the “problem”. What should follow from that point is Chapter 2—“the solution”.
Most of us would agree that the sequence is important when reading the book. However, it’s not as crucial when writing it. As a writer, I could easily have run out of steam and have a tough time moving sequentially ahead.
Instead, I might be able to write another chapter a lot easier. Hence, if I moved to a chapter on “Objections” or “Testimonials”, would it jeopardise the project in any way?
Not any more than waking up for the sunrise on the 301st day.
Restarting a stalled project in the middle may seem like a daft idea. After all a project has a sort of sequence. To ignore the thread and start anywhere seems slightly ridiculous because there’s no way to know if what you’re doing will fit in the final scheme of things.
When you’re moving ahead bit by bit, it feels like one of those trucks that lay quick-dry concrete on the roads. The concrete dries, the truck moves on and you have a road ahead of you. This middle of the project method seems almost too counterintuitive.
When I look at my drawing books, for instance, I want to tear my hair out
I’ve been painting almost daily since 2010. In tiny diaries, I keep an account of the things that happen on a day to day basis, and add cartoons in watercolour. Yet that daily drawing often goes haywire.
I’ll open my book only to find several months have passed and I haven’t done a thing. The logical process would be to go back to the last page of the diary and continue from that point onwards.
Which is counterproductive because my world has moved on. Instead, what I tend to do is make note of what I want to put in the in-between pages and leave blank sections, until I’m right at the current date.
A lot of projects get into a mess because our insistence on logical sequence
When you or I get stuck, we need to do what’s the easiest, or at least what’s fresh and interesting. We’ve lost steam and going back doesn’t give us any energy. Starting where we are, even if it’s a small, inconsequential beginning, is what is needed to get things moving.
With my drawing books, I will work my way backwards, though even there, it’s a page here and page there and not necessarily sequential.
The goal isn’t to make the project perfect
It’s possible that your in between start may feel completely useless and hard to fit in with the sequence. However, what’s important is that you’re no longer stuck. You’re slowly but surely getting your enthusiasm back and even if the pieces don’t fit, you’re back on the project.
I tend to deal with many projects at once. For instance, I’m working on a seven part webinar series on The Brain Audit. At the same time, I’m also getting prepared for the copywriting/landing page online course.
And then there are a few photography projects that need to be printed, not to mention the diaries themselves. However, even on a day to day basis, there’s the forum in 5000bc. Several clients ask questions and the logical sequence could be to start at the top, and work my way to the end.
Start in the middle.
It doesn’t matter where that middle may be. All it matters is that it gets you back on track and your stalled activity is stalled no more.
Did you like this short article? Do forward this email or share it with your friends:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/stalled-project/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/stalled-project/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/stalled-project/
Product Offers: Links you should visit
Image
https://www.psychotactics.com/products/under-50/
Top-Selling Products Under $50
Client Attractors You already know that 80% of a sales letter depends on your headline. So what’s the remaining 20% that causes customers to buy? Find out: How To Increase Your Web Conversion Rate With Client Attractors
https://www.psychotactics.com/products/client-attractors
The Brain Audit : eBook |Audio | Workshop | Signed Copy | The seven red bags sequence of marketing
https://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/ .
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
About 5000bc: Psychotactics Membership Community
Internet marketing can be lonely.” “There’s lots of gurus telling you to do this or do that – you can become quickly overwhelmed or burned out or just not in action because it doesn’t feel authentic. 5000bc is a group of like minded people who are taking action and building their businesses and cheering each other on. And using a process to do it.”
Come join us in 5000bc. We are a friendly bunch of caring people.
http://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
https://www.psychotactics.com/willpower-keira/
Most Popular And Fun Podcast
How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon Read onlineT
https://www.psychotactics.com/willpower-keira/ | Apple
https://open.spotify.com/episode/300JInj6vJ8R3smaW3e7dd?si=SZpJDFJHSNatERE9U43GXw | Google Podcast
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsLKwsDIw=
The Not So Obvious Angles For Succeeding In Life
📅 November 24, 2023 | View in Gmail
Here are 3 Not-So-Obvious Angles To Succeeding in Life and how to use them in your business
https://www.psychotactics.com/succeeding-life/
Do you remember the story of the Three Kings in the Bible?
You might have heard that they didn’t come empty-handed. That’s because they understood one of the core principles of living was “giving”.
Not all the advice you get is obvious.
Let’s look at three of the not-so-obvious angles for succeeding in life. Read online
https://www.psychotactics.com/succeeding-life/ | Apple
https://open.spotify.com/episode/3oTZD3hGw5IcTKzVQRnNBr?si=MoRpekPLQUudd_eGyLiY2Q | Google Podcast
Warm regards Sean P.S. Do email me and let me know how you apply or will use the three angles in your personal life and business. Yes, I do reply back.
And finally...
If you enjoyed the podcast do share it with one friend? You can cut and paste the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this email. The Not So Obvious Angles For Succeeding In Life Read online
https://www.psychotactics.com/succeeding-life/ | Apple
https://open.spotify.com/episode/3oTZD3hGw5IcTKzVQRnNBr?si=MoRpekPLQUudd_eGyLiY2Q | Google Podcast
Or share it here:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/succeeding-life/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/succeeding-life/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/succeeding-life/
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGxs7MzMnIw=
Announcing! The End Of Writer’s Block (The Easy Way)
📅 November 21, 2023 | View in Gmail
Writer’s Block is no Longer a reality. In fact the opposite is true.
Fun Cartoon here
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
When I first started writing, I had what you'd call "bad days"
Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.
I’d start off cheerily enough I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done. • Many of my articles just went into an article graveyard. • Most were half done. Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.
It wasn’t even a magic trick It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.
Writer’s Block is no longer a reality In fact the opposite is true. So many articles, so little time.
So how do you get over your “Writer’s Block” forever? Find out for yourself
https://www.psychotactics.com/article-outlining
Warm regards Sean P.S. This is what Helen Dillon from Scotland has to say:
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
"The one big thing for me was the idea that outlining (an extra step) can actually save you time in the long run..."
Because it helps to keep you focused on what it is you are trying to get across--and not go meandering off on some other (perhaps equally useful, but tangential) topic.
Also I can now see why articles that I've written have worked and haven't worked, before I couldn't really put my finger on it.
The thing I really like about Sean's work is that he doesn't just tell you what to do, but goes into specifics about how to do it, in a systematic way.
That's rare, in my experience of online courses.
Helen Dillon
Scotland
Judge for yourself:
https://www.psychotactics.com/article-outlining
Image
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
"It never seemed like I needed outlining since I could write right off the top of my head.
So, as a result, I avoided this product for a while, thinking it was for people who really had a hard time writing and not for people like me who write quite a bit."
I found out that I was very wrong when it came to outlining.
Even when I am suffering from writer's block, having a topic and creating its outline helps me overcome it. By implementing this simple task of outlining, my content has improved where my YouTube viewers are impressed with how I convey my content and answer the questions in their heads.
Anyways, I ignored outlining for years due to ignorance and I wish I had this skill when I started to create content.
Bulcha Dolal
Ottawa, ON, Canada
Judge for yourself:
https://www.psychotactics.com/article-outlining
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGys7JwcrAw=
Announcing: How To Speed Up Article Writing (The easy way)
📅 November 18, 2023 | View in Gmail
Do you often Hit a Wall Called ‘Writers Block’? Have you heard about “talker’s block”?
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.
What would you do? You’d sit down to write, wouldn’t you?
And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.
It’s short; it’s sweet
And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog.
• In short, you get a precise structure. • No more slow, tedious writing.
An article is not an article is not an article
Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.
Have a look and judge for yourself:
How To Speed Up Article Writing (The Easy Way)
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
Warm regards
Sean
P.S. This is what Felicia Gopaul from California has to say:
Image
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
“I couldn’t stand the thought of outlining when I first heard it.”
“I’d been writing just fine for years without an outline. I had spoken without an outline. I had developed presentations without an outline. What could Sean possibly tell me that I didn’t already know about outlining.
Earlier this week, when I was struggling with yet another presentation, I reread the book and realized that I needed to re-outline the presentation. Doing so, I recognized that some “bloat” had crept into my presentation and I was able to cut it and finish the presentation.
I’ve become an outlining fiend.
By outlining first, I know where I am going with my projects which means that I am able to finish them much more quickly than before.
I find, I have far fewer projects that don’t get completed because with outlining, I know where the projects start and end so it’s much easier to connect the dots. And finally, I have greater confidence that my project will get the positive response I want when I outline them first.
Other benefits:
I was able to outline a book I’ve been wanting to write in half an hour. I was also able to put together a 10 week course and the various sub-topics in about an hour. Both projects were ideas that I’ve been thinking about for several years.
Even better, I was able to start and complete significant parts of both projects already. And even though I can’t work on these projects everyday, with the outline I can easily pick up to where I left off.”
Felicia Gopaul
California, USA
Judge for yourself: How To Speed Up Article Writing (The Easy Way)
https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGys7JwcLOw=
A quick question
📅 November 15, 2023 | View in Gmail
A warm hello from New Zealand.
You’ve been part of Psychotactics for awhile. And I hope you have been enjoying the newsletter and the podcast.
Can I ask you for a tiny favour? I’d love it if you could tell one or two friends or colleagues about Psychotactics.
Here are two ways you can tell them about Psychotactics:
- You can post the website or podcast link to your favourite groups: WhatsApp, Facebook, LinkedIn, etc. or on your blog. Website link:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=45088AtdIC7Ett1&b=asU1Hmi.cIZC6pMmXS15Kg
Podcast page:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=45088AtdIC7Ett1&b=yOx4iT2EofB6CwT9sPoCBA
- You can email your friend too. Here is the link you can use to send a message to your friend.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=45088AtdIC7Ett1&b=lQ5.jPKAIVQ.f0PvtCh8Pw
Let me know when you mention the website to your friends. I would love to say ‘Thank You’ to you.
Warm regards from New Zealand, Sean
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtGa07qZG
How The Doorway Principle Lets You Get Started (Even When You’re Not Known In Your Industry)
📅 November 14, 2023 | View in Gmail
Many of us are swayed by the fact that we need to run a business. Here is how to start off
Psychotactics
https://www.psychotactics.com/
How The Doorway Principle Lets You Get Started (Even When You're Not Known In Your Industry)
Load the images to see the cartoon. It works!
https://www.psychotactics.com/start-business/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/start-business/ | iTunes
https://open.spotify.com/episode/3ptpZ1O53VmeF9ZiMdy9Rf?si=jguKzUt8Q5WV270zvlZewg | Google Podcast
https://podcasts.google.com/feed/aHR0cHM6Ly9wc3ljaG90YWN0aWNzLmxpYnN5bi5jb20vcnNz/episode/NWFiYzI4MDAtYTkzYi00N2MxLTllMDAtOGMzM2Q4ZjA4Nzc1?sa=X&ved=0CAUQkfYCahcKEwj4iJ-T6cvzAhUAAAAAHQAAAAAQAQ ). ------------------
I’ll tell you three stories, and you tell me what’s common between all three.
Story 1:
When I just got to New Zealand, the only person I knew in this country was a cartoonist. And I wanted to stop cartooning and move into marketing as a career. Hence I joined a networking group that met every Friday by the waterfront.
However, I was a complete unknown, and despite telling people I was in marketing, I wasn’t able to get any work for several months and had to depend on cartooning assignments instead.
Then, one day, I went to meet with one of the members of the networking group. I asked her what she did for a living. Her answer was rambling and left me more confused than ever before.
I decided to ask her some questions, and when she answered those questions, I reorganised her answer into a line or two and checked if that’s what she did.
“Your two lines are better than anything I’ve ever said”, she exclaimed. And from that moment on, whenever I went to meet with members of the group, I would try out the same exercise. The results were identical. “You say it so much better than I do”, they would exclaim in genuine surprise.
Okay, that’s the first story. Here’s the second.
Story 2:
When I left college, I was clear about what I wanted to do. I wanted to be a creative director at an agency, like my idol, Christopher Rozario. Hence, right after college, I went to a copywriting course but was horrified at how little I learned about copywriting. The advice we got at the end of the course was just as unsettling.
We were told to “find a small agency to work with” and then move up from there over the years. To me, this made no sense. I would never get a chance to work on the big ad campaigns if I got stuck with some tiny agency.
Hence, I made an appointment with the Chaitra Leo Burnett agency, one of the largest in Mumbai. When meeting with the art director, I had no work to show—well, nothing that would impress her anyway.
However, I did have my cartoons. “You realise,” she said to me, “that cartoons and copywritng are two completely different fields.” I agreed but asked her if she would take a chance on me. “How about I stay for a month, and if you like my work, I’ll stay”. She agreed, and I was in.
That’s Story 2—see anything common yet? Let’s head to Story 3.
Story 3:
I’ve been recently obsessed with documenting life as it happens in Auckland. And one of the things I wanted to do was take pictures of the fire crew at the fire station.
Most people aren’t exactly keen on photographers poking around. And fair enough, because a picture can tell a good story—or a rather unsavoury one. However, the biggest reason why people are reluctant is that they believe you’ll just take up their time. They see no value in the pictures, and you’re just likely to get in the way.
“Can I come across for just about 30 minutes”? I asked. The e-mails flew back and forth, but after two months, I was called to take pictures. I went on Day 1, then went back on Day 2. As if that were not enough, they referred me to the main fire station. And recently, they e-mailed, asking me to show up again.
Okay, so that’s was the final story. But what’s the common thread?
The answer is the doorway.
And let’s call it the “doorway principle” to keep it all nice and interesting. The doorway principle is just about getting your foot in the door and seeing what unfolds from there.
The opposite of the doorway principle is when you either think you have to create something grand or do something amazing to get the attention of potential clients. In reality, the grander and bigger your plan, the more they feel the risk.
In the case of the fire truck, 30 minutes was manageable. With the first ad agency, working for a month wasn’t too bad (especially because I wasn’t being paid anyway). And with the members of the networking group, I didn’t promise any big marketing plan. Instead, in all three instances, it’s been a small, doable, low-risk entry.
Too many of us are swayed by the fact that we need to run a business.
Yet, most businesses start off as tiny doorways.
Apple—for instance, was just a couple of guys putting together a computer. Sony was a company that made radios. Mailchimp was started because the founder, Ben Chesnut, decided to build a tool for e-mail newsletters. Apparently, he hated designing them.
Lynda, from Lynda.com, didn’t start off with a big membership site full of tutorials. Instead, she barely kept ahead of her students, teaching them HTML, then making videos on web design. There are tens of thousands of companies that didn’t start with a business and instead had merely a doorway.
In many cases, they didn’t even realise they had a doorway and just tried to solve the smallest possible problem.
Why not do the same to get going? How about trying to find the smallest possible component that you can manage? That becomes your doorway, and it’s very low risk for clients as well.
Our membership site at 5000bc has been running for close to 18 years.
It didn’t start as a membership site. It started out as a way to answer questions related to The Brain Audit, a book I’d written. And The Brain Audit itself wasn’t even a book. It was just a 30-45 minute presentation I’d give to convince people that I had some sort of marketing knowledge.
What the ONE thing that you do today?
Or at least in the next week? Something small, manageable and preferably low risk both for you and your client. Sure, you can build a business down the line.
For now, however, let’s just start with a doorway.
If you know one person this article would help do forward the email, or you can use the links below to share it:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/start-business/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/start-business/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/start-business/
Product Offers: Links you should visit
Image
https://www.psychotactics.com/products/under-50/
Top-Selling Products Under $50
Testimonial Secrets Can you Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead?
https://www.psychotactics.com/products/secret-life-of-testimonials-simple-powerful-techniques-to-get-better-clients-and-sales/ ind out how here.
Story Telling Series How do you to create that zing in your articles—to catch the attention of the reader and keep them interested?
https://www.psychotactics.com/products/story-telling/
DartBoard Pricing Is it possible to raise prices and still keep customers? And how do you still keep
https://www.psychotactics.com/products/trust-the-chef/
customers coming back?
https://www.psychotactics.com/products/trust-the-chef/
http://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Free Actionable Reports and Podcast
Audio and Text
- Why Staying Small Is Probably A Smarter Move iTunes
https://www.psychotactics.com/power-enough-critical-sanity/ | Spotify
https://open.spotify.com/episode/5TGranDiQBkS3ygKxTr3v7 | 2) The Crazy Philosophy Of Psychotactics Read online
https://www.psychotactics.com/philosophy-of-psychotactics/ | iTunes
https://open.spotify.com/episode/6lATN0aX6maTdQYhGrEqjF |
Reports How To Win The Resistance Game
https://www.psychotactics.com/bonuses/019_Outwitting_Resistance1.pdf
“Why Headlines Fail (And how to create headlines that work)”
https://www.psychotactics.com/psychoheadlines.pdf
The Brain Audit Excerpt: Why Clients Buy (And Why They Don’t)
https://www.psychotactics.com/free/brain-audit-excerpt/
About this eZine and your subscription
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won't receive any goodies, offers, or newsletters in future. If you're getting duplicate newsletters, email us and we'll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGxsLKxMrGw=
How To Stay On Track With Your Goals (Without Depending On Willpower) – Guest Appearance By Keira Menon
📅 November 11, 2023 | View in Gmail
Notice how the same information, when brought across by another voice, is so different.
https://www.psychotactics.com/willpower-keira/
There are about 450 episodes on The Three Month Vacation Podcast, and you probably have heard only my voice on the podcast. And that's because we don't do interviews and we don't have any guests.
Well, we didn’t have any guests until now. It was the school holidays, and my niece, Keira, decided to do some audio with me. And if you’re thinking, oh no, he’s going to run some weird stuff just because it’s his family.
This podcast is refreshing and delightful.
What Keira does is to run her own take on goal setting and willpower. What you will notice is how the same information, when brought across by another voice, is so different, and this applies to everything that we do. All the information that we have today somebody has already covered in some sort of way.
But it’s your voice that matters. Ready to hear what Keira has to say. Even if you don’t like audio, this a fun listen, so don’t miss it. Read onlineT
https://www.psychotactics.com/willpower-keira/ | Apple
https://open.spotify.com/episode/300JInj6vJ8R3smaW3e7dd?si=SZpJDFJHSNatERE9U43GXw | Google Podcast
Warm regards Sean P.S. There is also a little treat: Keira goes on to tell you how she went about recording the podcast. I think you’ll like this episode. And if you do, let me know. So we can bring her back to the studio.
Two binge-worthy podcasts on learning
(yes, there are transcripts too)
https://www.psychotactics.com/fluent-skill/
- Why “Dribbling” Is Better Than “Practice, Practice, Practice” Read online
https://www.psychotactics.com/practice-dribbling/ | Apple
https://open.spotify.com/episode/6QX7yvrRDxy9pgZooTIX5e?si=4Q8grrmWTYWDjWt0Py9TQw | Google Podcast
- How To Become Fluent At Almost Any Skill In A Matter Of Weeks (And What Stops Us) Read onlineT
https://www.psychotactics.com/fluent-skill/ | Apple
https://open.spotify.com/episode/29dKE3OUowFHseqEY0ZjQ8?si=r1nWS862SniqiAiY6p5nYA | Google Podcast
Warm regards
Sean P.S. If you enjoyed the podcast do share it with one friend? You can cut and paste the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email. (The links are above)
Or share it here:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/willpower-keira/
Twitter
http://twitter.com/share?url=https://www.psychotactics.com/willpower-keira/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/willpower-keira/
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGxsjGzsnOw=
Last Day For Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up A New Project Successfully’
📅 November 07, 2023 | View in Gmail
Premium Bonus: 5-Steps To Starting Up A New Project Successfully
https://www.psychotactics.com/products/trust-the-chef/
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 4 - 7 November 2023, you'll also get—'5-Steps To Starting Up A New Project Successfully' (worth $49) absolutely free with the premium option.
Dartboard?
As in darts and a dartboard?
Yes, exactly!
If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You'll run into fancy and complicated pricing models that rapidly put you to sleep.
So is pricing simple?
Sure it is. You don't need a book to figure out pricing.
A simple dart board and some prices on the board would solve your problem in a matter of minutes.
The price itself is of little consequence
What matters is all the stuff around the price.
And in this three-part pricing series, you'll understand:
• The Psychology of Pricing (What Causes Us To Buy)
• The Method of Raising Prices (And The Mistakes To Avoid) • Creating and Managing Price Expectations
No boring pricing models
No ugh complication.
Just a simple, step-by-step system that walks you through exactly what you have to do.
And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option)
https://www.psychotactics.com/products/trust-the-chef/
In this 24 page booklet you will learn
• Five steps that are required to start up any new project successfully. • Why you shouldn’t get scared of your competition. • Why brand analysis comes before everything else. • Why personality is critical in your business. • What is the most important thing when starting up a project?
Judge for yourself at:
https://www.psychotactics.com/products/trust-the-chef/
(This special offer ends 7 November 2023—US Eastern at 12 midnight)
Regards Sean P.S. This is what Colette Nichol has to say about Dartboard Pricing:
All about DartBoard Pricing
https://www.psychotactics.com/products/trust-the-chef/
"The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It's kind of genius."
“I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially.
I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction.
Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving.
Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them.
There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.”
Colette Nichol Vancouver, Canada
Judge for yourself at:
https://www.psychotactics.com/products/trust-the-chef/
(This special offer ends 7 November 2023—US Eastern at 12 midnight)
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysrGyMDGw=
Announcing: Dartboard Pricing—How To Increase Prices Without Losing Customers + Special Bonus Valued At $49
📅 November 04, 2023 | View in Gmail
https://www.psychotactics.com/products/trust-the-chef/
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 4 - 7 November 2023, you'll also get—'5-Steps To Starting Up A New Project Successfully' (worth $49) absolutely free with the premium option.
Dartboard?
As in darts and a dartboard? Yes, exactly!
If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.
So is pricing simple? Sure it is. You don’t need a book to figure out pricing.
A simple dart board and some prices on the board would solve your problem in a matter of minutes.
The price itself is of little consequence What matters is all the stuff around the price.
And in this three-part pricing series, you’ll understand • The Psychology of Pricing (What Causes Us To Buy) • The Method of Raising Prices (And The Mistakes To Avoid) • Creating and Managing Price Expectations
No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do.
And the Special Bonus: 5-Steps To Starting Up A New Project Successfully This booklet is tiny—only 24 pages. However, it very systematically takes you through the five steps that are required to start up any new project successfully.
• Why you shouldn't get scared of your competition.
• Why brand analysis comes before everything else.
• Why personality is critical in your business.
• What is the most important thing when starting up a project?
Here’s the page. Judge for yourself.
https://www.psychotactics.com/products/trust-the-chef/
Regards Sean P.S. This series first gives you the overview of how to go about pricing and then gets to the brass tacks on how to implement the pricing system for all your products. You can literally copy the model (and you should) and have it up on your website, in your presentations or brochures.
Have a look and make a decision based on what you read.
https://www.psychotactics.com/products/trust-the-chef/
(This special offer is only valid until 7 November 2023—Eastern US midnight)
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysrGwMnCw=
October 2023
Announcing: How To get Customers To Buy, Long before They Pay
📅 October 31, 2023 | View in Gmail
Presenting: Pre-Sell Free Goodie: How To Sell your Product Time and Time Again
There is a cartoon here. :)
https://www.psychotactics.com/products/pre-sell-goodies/
In the year 2009, we tried selling our copywriting course. We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.
Four seats? Yup, just four.
And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.
Sounds like a fluke? • Every workshop since 2009 has sold out in record time (often in under a week). • Every course since 2009 has sold out in less than 48 hours. • Products that didn’t move at all for weeks, flew off the shelf (yup, since 2009). Obviously something happened in 2009, right? That something is called “Pre-Sell”. It’s the understanding of how to get your customers to buy, long before they pay. And no matter whether you’re selling products, services or training, the concepts still apply.
And we’ve not had to sell our soul to get results If you look around you’ll see that you’re told to do more joint ventures, do more advertising, spend a bundle on adwords, Facebook marketing etc. The louder you scream, it seems, the better the chances that you’ll get results. And we’ve gone a lot quieter. Most of the above results were achieved with a tiny group.
Makes you wonder, eh? Well, wonder no more. Because now you can learn what we figured out in the year 2009. You too can learn how to pre-sell a product/service.
And you don’t need all that hype or a big audience to get results.
Presenting: Pre-Sell Free Goodie: How To Sell Your Product Time And Time Again Read the report and see how you can take your products and make them stand out repeatedly using the pre-sell method. Click here to get the goodie.
https://www.psychotactics.com/products/pre-sell-goodies/
Sean DSouza Image
https://www.psychotactics.com/products/pre-sell-goodies/
Warm regards Sean P.S. On 17 November, ‘The Art Of Pre-Sell: How To Get Customers To Buy, Long Before They Pay’ will be on sale. Find out how to get on the waiting list.
https://www.psychotactics.com/products/presell/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwsbBwcLOw=
3 Pre-Sell Strategy: (Some Unusual Questions)
📅 October 28, 2023 | View in Gmail
Let’s find out about—Cold vs Warm lists in pre-sell; Open rates of e-mail and vacations.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=4ER3HxxILM1j3ffjDkTEFg
3 Pre-Sell Strategy
(Some Unusual Questions)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=4ER3HxxILM1j3ffjDkTEFg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=4ER3HxxILM1j3ffjDkTEFg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=a.mv8ZvLYJf5jTYE5fOG6A | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=f0WFmMaONnU0lzCHlHG6aQ |).
Do you pre-sell if your audience is away on vacation? Should you pre-sell if you’re unsure of a full house? These and other questions are answered in this article on pre-sell.
What if my the pre-sell falls flat?
One of the most-repeated stories I tell is about the article writing course. Back in 2005, we’d considered conducting the course online. But I wasn’t so sure it was a good idea. “Who would want to learn to write articles”? I thought to myself. And anyway, we had no notes, no audio, not even a syllabus. We decided to treat the announcement as a sort of advertisement for future courses.
To our surprise, the course was filled almost immediately.
And this fluke is what you’re trying to avoid. Yes, it does sound all fine and dandy when you succeed. And logically there’s no reason to fail if you play your cards right. But the critical factor is in doing your best.
And trite as it sounds, it’s a philosophy that we have to this day. When we had our meetup in Singapore, six or seven people turned up. In Auckland, our home ground, we had just 6 or 7. That’s about 50% of what we’d expect for a meetup. In Frankfurt or Amsterdam, there’s usually a waiting list.
No one longs for a less than stellar result
But every time the results have been less than expected, we’ve gone back to our method and examined what we’ve done correctly and what could have been done better. We all want to strike gold at once, but the reality is that you’re going to have a few misses and a few hits. Over time, however, you will get a far superior strike rate, because of the misses.
Let’s see the three points which we are going to cover.
-
Cold vs warm lists in pre-sell
-
Open rates of e-mail (and are they essential for pre-sell?)
-
Isn’t it logical not to pre-sell when clients are on holiday?
-
Cold vs Warm lists in pre-sell
A cold list is always going to be much harder to sell. It depends on the product or service, however. Let’s say it’s a new camera lens, and the person is very interested in “improving their pictures” then they’re a cold audience (for you) but a warm audience (in the sense that they are already ready to buy something in that area).
Your product or service ultimately depends on how much the client has been thinking about solving their problem. A warm audience tends to have a few people who have been thinking about the problem, but others that trust your judgment or teaching, or products/services.
They inherently believe that you’re not going to let them down. We tend to think rationally about cold vs warm audiences, but that’s not entirely a useful classification.
A better classification is:
1- Is the audience warmed up about the concept/product/service? Have they been thinking about it already? 2- If they are, why would they trust you? Or how do you build that trust relatively quickly?
2.Open rates of e-mail (and are they essential for pre-sell?)
The open rate seems to be a good indication and probably is—I don’t know. I see open rates as a nice to have but also a bit like window shopping. You don’t know who is going to shop. Hence I try to match the open rate by an action rate.
Maybe there’s a tiny something that you can get the audience to do, and their payoff is worth the trouble. Now we know for sure that the open rate is a good indicator because 50% of those people are completing the action.
To me, that’s a good next step because while it’s not a purchase, it’s still better than merely open rate. It means they trust you just a little bit more to do another step.
Think of it as dating.
People who show up at the party are a good sign, but those who leave together are a better sign. They may simply be dropping the other person home and exchanging numbers, but it’s still one stage ahead.
- Isn’t it logical not to pre-sell when clients are on holiday?
People are not (usually) logical. Also, during the time they’re away, they check their phones, tablets and e-mails. You can’t know for sure if:
1- A pre-sell in this phase will be worse. 2- Or better 3- Or the same as any other time of the year.
The only way to go ahead is to go ahead (and especially if you have no option). The worst downside is that no one buys (this time around). It’s essential to check this assumption on a reasonably regular basis.
For instance, we were told not to have a workshop in the US during Mother’s Day. We ignored the advice, partly because I wasn’t aware of the event until after we’d announced and sold some seats. We found that the workshops were full.
Mother’s Day in the US is more significant than any other day, including Thanksgiving or Christmas. I’m not sure of that fact, but it’s big enough for people not to show up. We had as many women show up on Mother’s Day like any other day during the year. Why?
The workshop was scarce enough and valuable enough for them to figure out that they could still celebrate Mother’s Day when they got back, but the workshop wouldn’t exist in the near future.
The lesson (inadvertent as it was) was that you can’t trust a holiday or some logic. The emotion of loss is far higher than the logic of a particular day or season.
– I think a safe assumption to make is that: people do want to learn more and deepen their skills. – Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear. – The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.
Let’s take an example of an excellent series—that doesn’t sell as much.
If you look at a series like ‘Black Belt Presentations’, you get a good idea of how you can create a really valuable, and result-oriented product and still have lower sales than other products.
Let’s start with Point 1: safe assumption to make is that: people do want to learn more and deepen their skills.
Clients realise the power of seminars, presentations and webinars
Webinars may be seen as sales pitches in many circles, but it’s also a great teaching tool. And a webinar well done is a powerful way of creating trust. Clients show up live to a webinar series, but also tend to watch the series later.
And an incredibly large number of people aren’t very confident about their presentation skills. Which is why it’s a safe assumption to suggest that they would like to learn how to create a robust structure for their presentations and webinars.
If they are sharing the screen, it’s essential to have slides and graphics that are powerful, without taking a lot of time to create. These skills are something that clients want to deepen and improve. Without the skills, they feel exposed, or at least shy about their ability to become an authority in their field.
Point 2: Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear.
The ‘Black Belt Presentations’ series is a clear example of lack of value proposition. Not because the sales page is unclear, or the contents of the series are fuzzy. Instead, the problem lies with the positioning. The series is targeted at presentations. Most clients are unlikely to make presentations and would at best be conducting webinars.
Even so, they need to understand how a webinar is an excellent tool, how to use it and how to attract clients as a result. Right now, the value proposition may not be clear. The product was created with one audience in mind, but that audience is smaller.
To get a more significant pre-sell factor in place, the angle of the page needs to change. And the pre-sell goodies will need to change to suit a webinar and the factor that the webinar creates a big difference in the perception of the client.
Point 3: The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.
The snippets would need to tackle the issue of “getting known”; of “how to get across the points” etc. Right now, if the snippets were all about how to present on stage, they would fall on deaf ears most of the time. The reality is that the lessons in the book are about getting the point across in a dramatic manner, whether on stage or through a webinar.
It’s easy to see how the current positioning dampens the snippets and goodies. Clients may not leap speaking on stage vs getting clients to trust them more and therefore won’t buy, even with the right pre-sell in place.
Announcing: How To Make Existing Products Attractive Again—The Non-Pushy Method
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=JcPZEXzGbQaBpyP3UWk.gw
We have to sell our newer products and courses while also continuing to create a solid demand for products created in the past. Products that are exceedingly good, but needed something special. How do we make the old products attractive again?
Free Goodies: Learn the five stages to making your product sell time and time again
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=JcPZEXzGbQaBpyP3UWk.gw
P.S. I would love if you would share these goodies with one friend You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail. Free Goodies: Learn the five stages to making your product sell time and time again
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=JcPZEXzGbQaBpyP3UWk.gw
Or you can share it here too:Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=8dJNZaJB_lf4M4p6H8s8bw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=v_BKHbiCle5ZJEHzLgVhdw
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9TZ2wGK7Ett1&b=UNMqipvxtApl.Z7fNqvHfA
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysjEysLOw=
Last day: Special Bonus: Website Strategy Masterclass: (Free when you Join 5000bc)
📅 October 24, 2023 | View in Gmail
How to Create a Website that not only attracts more customers but actually gets them back
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
Today is the last day to get the Special Bonus: Website Strategy Masterclass when you join 5000bc.
You've been around the Psychotactics site for a while. And you've probably even sneaked a peek at 5000bc. So what is 5000bc, and what is the Special Bonus—Website Strategy Masterclass about?
Let's have a look.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you're just wasting your time and money.
Even today in 2023 we are still using the same strategy successfully. • Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time. Yes, the strategy continues to work!
Websites fail because you don’t understand the core of what drives business For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.
And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?
Presenting the Website Strategy Masterclass Home Study Course
(Free for 5000bc Members)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.
Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=ZBQza7SYezdK03k2Tm.WSw
Warm regards Sean D’Souza P.S. This offer expires on 24 October 2023 (11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
P.P.S. And what else has 5000bc got to offer you?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
If you’re a business owner, you know how lonely it can be in your world. And now, like most people on the planet, we’re unsure where to go or what to do. We’re stuck in our homes, and it seems odd to want to start up a project or do something.
The volume of chaos is so great that it’s hard to focus Yet, it’s also the precise time that will give you the time to ask questions, get answers and finally get that project going. We all complain about having no time, and time is still a premium, but we do seem to have just a smidgen more of time these days.
It’s like a Yoda quote: There is no try, Luke. There’s do. And there’s don’t.
If you’re in the “do” category, I’m in 5000bc, ten or twenty times a day answering questions and helping you move forward. And there are members who are just as knowledgeable who can help you too.
You can ask questions and get an unending number of answers. And often so quickly that it seems like consulting. Not consulting once a week or once a month, but every day, or ten times a day if you like.
The motto of 5000bc is: be kind, be helpful, or begone. If you are looking for a community that simply slap each other on the back, are always promoting themselves, then 5000bc is not for you.
What you’ll find in 5000bc is solid information, but more importantly, solid help. Help from me (yes, I’m around 20-30 times a day, answering questions in great detail) and other members who pitch in and help. And having a community to talk to, to work with and bounce your ideas off, is incredibly valuable.
There’s an old African saying: If you want to go quickly, go alone. If you want to go far, go with a group. And yes, if you go with a helpful group, you enjoy the journey.
Yes, it’s the last day to join before the waiting list goes up, so get in the community and let’s go far.
Here is the link
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
Warm regards, Sean P.S. See you in 5000bc. This offer expires on 24 October 2023(11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
Here is what Monica Stapleton has to say about 5000bc
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=3BFYKnoOc4JiQnN7YvBP1Q
I've pretty much stopped following all other business marketing and strategy mentors. 5000bc is where I feel I'm going to get the answers I need, personally.
What I like about 5000bc—My list so far:
1. The "safe" zone of 5000bc is an unbelievable "find" in this world. So rare, and so valuable. With every other group I've been a part of, whether it's a mentor or a writing group, there is also a stressful environment of pressure to be a certain kind of person or do things I'm not comfortable with, or measure up somehow.
2. Sean's quick, personal, supportive responses to my emails have surprised me and they set the tone for everyone else in the group.
3. The supportive group there is amazing. I'm not used to being a part of such a supportive, positive group, and it's taking a little getting used to.
4. I value vulnerability and humility, and I finally feel like I've found a place where I belong. It's incredible. I feel that making a place where introverts have the necessary space to grow is an unbelievably rare find.
5. Along with all that, Sean still manage to produce the right motivational "pressure" or encouragement to do it right and get good results in a way that actually makes logical, real sense.
6. While I know everyone is going through the same challenges, I do sort of have a unique set of fears, and I think I really need the space 5000bc creates in order to spread my wings. I'm really not made for a dog-eat-dog world, and I don't do well in that environment. I'm sorting that problem out. In every other group I tend to go undercover very quickly, and I don't make headway.
7. Renuka's encouragement when I first started with 5000bc to get started with my first TAP (Taking Action Plan) was PERFECT.
8. The TAP (Taking Action Plan) experience was one of the most meaningful experiences in my lifetime. I made such huge headway in my personal health, and felt extremely encouraged by the few people that took the time to go on my thread and say encouraging things to me. I can't tell you how much that meant to me. I broke through a ceiling I've been hitting for the last ten years, or more. I figured out a few clues that I'm still following and continue to have more breakthroughs as a result of the headway I made in that three week TAP. I'm still in shock about how important that was, and all that I discovered. I can't wait to take on another TAP with business goals and break through more ceilings in these other areas.
9. Sean really listen. That might need to be placed higher up on this list. The experience in 5000bc is so personal that I have no desire to go back to any of the other groups where I have felt distant and detached, and I wonder about the advice given, which is painted with such a broad-brushed stroke it doesn't have any bearing on my personal life at all. In two other groups where I did reach out for some help, I felt like a child being scolded on the receiving end. Even knowing I had to keep pushing forward, it made me cautious about what I would put out there in those groups. Now I don't want to go back to them at all.
10. You've won me over with the support of this group, and I think the group Sean managed to create is the thing I want to emulate in any health coaching practice I create in the future. The value of the group dynamic is probably more important than anything else, and since I want to involve people in personal change and growth I think that's an important piece that other models are completely missing. All the marketing strategies in the world that involve just getting your story out there can't make up for the problem of the impersonal, one-size-fits-all approach.
11. Sean and 5000bc insights are incredibly deep and wise. There is no other resource that I know of, that makes such great sense out of the psychology of marketing and writing. Your approach feels right to me in every way. I have yet to read anything you've written and think it didn't apply, or wasn't that important.
12. There is so much value in 5000bc that I have enough information just by belonging to the group, to keep growing as long as I want to.
13. I've made more personal headway in the few months I've been following you than I ever did in other groups. It's the combination of truly understanding the psychology behind marketing and the safe zone for personal growth that is an amazingly powerful combination.
Monica Stapleton
FL, USA
Join us:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.ODPF1PK7Ett1&b=l6Bx5z2pB1.XXGLDzebjFw
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysjJzMnAw=
Special Bonus: Website Strategy Masterclass: (Free when you join 5000bc before 24 October 2023)
📅 October 23, 2023 | View in Gmail
How to Create a Website that not only attracts more customers but actually gets them back
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEjlVVXla7Ett1&b=7Cj9rK2iI6xaIfHWi5t10g
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEjlVVXla7Ett1&b=7Cj9rK2iI6xaIfHWi5t10g
In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you're just wasting your time and money.
Even today in 2023 we are still using the same strategy successfully.
• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.
And the strategy continues to work! Websites fail because you don’t understand the core of what drives business For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.
And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?
Presenting the Website Strategy Masterclass Home Study Course
(Free for 5000bc Members)
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEjlVVXla7Ett1&b=7Cj9rK2iI6xaIfHWi5t10g
The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.
Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEjlVVXla7Ett1&b=PYj50iP8Wz0wCKb.I9Opxg
Warm regards Sean D’Souza P.S. This offer expires on 24 October 2023 (11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEjlVVXla7Ett1&b=7Cj9rK2iI6xaIfHWi5t10g
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysbMwMHKw=
Announcing: How To Join 5000bc (But how do you know if 5000bc is the place for you?)
📅 October 21, 2023 | View in Gmail
You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.
For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).
The last time we opened up the waiting list was six months ago. Yup, a long time ago.
But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.
You have to judge for yourself. So take a look at 5000bc right away. https://clicks.aweber.com/y/ct/?l=KQnf2&m=If8jS0Z9K7Ett1&b=mbq6crsVDLach0UmfKEatg
We’d love to have you there if you think it’s the right place for you :)
Warm regards, Sean P.S. Make a decision today based on what you see. https://clicks.aweber.com/y/ct/?l=KQnf2&m=If8jS0Z9K7Ett1&b=mbq6crsVDLach0UmfKEatg
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysjJzMbJw=
How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)
📅 October 17, 2023 | View in Gmail
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=GKAd5MUZoymS1e5JtKRlRA
How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=Em5SSBeMvOwvGClS3y1BTg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=Em5SSBeMvOwvGClS3y1BTg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=HZdpfJ56YiPuMsQwLfqd1w | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=SpTlkGOOkXAI0AWvOfLvrQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=kxLOVRKCt2YWqqQULMePMw ).
When I was 13 years old, my parents got involved in a court battle. I was past 40 when the issue was finally resolved.
We don’t see ourselves wanting to engage in high conflict. Yet, there seems to be no way to avoid the tectonic forces of our world. No matter where you look online or offline, someone is continuously bashing the other side.
And often, that chaos spills over into our world. Like it did with my parents. They had no intention of being sieged for over 25 years, and yet that’s what happened. Tensions escalate beyond a point, original facts disappear, and conflict becomes a reality.
Yet, all conflict isn’t destructive. There’s a difference between High Conflict and Healthy Conflict. The dangerous kind is when it’s “us” vs “them”, “good” vs “evil”. That kind of conflict bestows arrogance and superiority.
It layers on the rage, sometimes even dread. It’s a state where almost everyone loses, unlike in Healthy Conflict, where disagreement doesn’t soar and serves more as a way to understand each other and improve.
“High Conflict” is a book by Amanda Ripley, which kept me reading late at night. Typically, my eyes are on self-shut mode by 10 pm (since I wake up at 4 am), but this book was fascinating. Plus, it tackles a topic that seems to swarm around us both on a personal and a societal level.
Is there a way around High Conflict? That’s what I set to find out.
1: The Curse Of The Binary And Why It Divides Us
How do you know you’re in a state of high conflict?
The answer to this question is defined by the tar pits.
Right in the heart of Los Angeles is a place called the La Brea Tar Pits. In one area alone, scientists have uncovered more than three million bones. However, these aren’t obscure, random bones.
Instead, each of the set of bones is a nearly complete skeleton. For instance, there are skeletons of over two thousand sabre-toothed tigers. Next to the tigers were group sloths, western horses, bison, dwarf pronghorn, prehistoric camels, three-toed tapirs, llamas, wolves, birds of prey, even whole mastodons.
At first, you’re baffled. How did so many animals end up in one place?
The answer slightly reveals itself when you winch yourself back to the idea that it was a tar pit. It’s not even very deep, just a few inches deep. Yet, the moment a big animal wandered into that pit, it would be more than likely to get stuck.
Let’s assume that big animal was a bison.
Once it was trapped, it would likely be sending out distress calls. The racket would get the attention of dire wolves (now extinct) who showed up in a pack to pounce on the trapped bison. They, too, would invariably get stuck.
It’s estimated that the bones of over four thousand dire wolves have been pulled out of the tar pits. One by one, or in groups, predators would show up on the scene, only to get trapped in the same space. Once they were in, they could not get out.
And for us, standing on the outside, there’s a sense of bafflement.
How could this situation get so out of control? Which is also ironically, you know you’re in a state of high conflict. How come the other side can’t see what is visible to you? What’s causing them to close their eyes to what’s obvious?
The other side’s behaviour completely mystifies us. The root problem, it seems, is the power of the binary.
What is the binary?
You’re watching a football game, and you’re rooting for your team. It’s clear that the other team is superior. The opposition trashes your team, and you’re upset.
It takes a good helping of ice cream and vino Tinto to get through the evening, but your world starts to regain its sense of normalcy the next day. You don’t go out in the streets screaming, vowing revenge.
In the case of the binary, it’s “us vs them”, but in a manner that’s enduring
Referendums, for example, are a binary. You’re with us or against us. It’s all black OR white. There’s no scope for any grey to seep in. Positions harden because you’re with one group and the other group is the enemy.
Binaries exist in the weirdest of places
Take a Psychotactics workshop, for example. Let’s say we’re in Brussels. It’s time for dinner, and after a quick wash up, everyone shows up at the restaurant. Where should I be sitting? Right next to Renuka is what people tend to assume.
If you’ve ever been to a workshop, you’ll notice that we never sit next to each other. Whether it’s morning tea, lunch or dinner, we’re often quite far away from each other. You can see why when you consider the binary.
Together, we form a force shield that says “do not disturb”, but when separated, we are part of the section we’re seated in.
And this works in other situations too.
It’s rare in our current workshops for clients to be in a group, but in the early days of Psychotactics, I’d do workshops for Auckland University. As is the case, companies often send groups of people to the workshop.
You’ve already figured out where this is going, right? Those groups huddle, almost seeming to hug each other because it’s the easier thing to do. It’s “us vs them”.
Whether it’s astronauts vs ground control, copywriters vs designers, creative vs client management— they’re all binaries. It’s about the enemy and how their world is not ours, and they must go.
Yet, aren’t you already creating a scenario for the binary to exist if you run a business?
Yes, you are. Android vs iOS, Apple vs Microsoft—they’re all us vs them. Take any of your products or services, and it’s seemingly a binary. It’s you vs them. Your product is superior, or at least different in some way.
It’s how we build the concept of uniqueness in marketing. It has to be a comparison. Yet, there’s no overt conflict: thousands, even tens of thousands of books on food jostle for space on an online book store.
Hundreds of magazines cram themselves in an increasingly constrained book store. Everywhere we look, we see the spooky glow of the binary, but ironically it’s quite the opposite.
binary is a clear set of two camps
If you step into a country that allows for coalitions in its elections, you find something odd. You’re more likely to find that voters don’t necessarily align themselves to a party.
In New Zealand, for example, we have two major parties: Labour and National. If you look at the parties in power, you’ll notice that Labour is in charge for a few terms, then it passes over to National.
Nothing special there, you may think to yourself.
Governments change all the time. What’s interesting, however, is that the voters who put Labour into power are the very same who put National the last time around. In short, the voter doesn’t see the binary.
While a small section of the population sees an “Us vs them” in elections, the very nature of the coalition system causes people to switch sides. That’s because a coalition means that one party needs to get the majority and to do so, it has to align with other parties.
I know, I know. It sounds like a compromise, but when the voters look at the party, they don’t see black and white. They see a mix of grey in there too.
When life exists in the binary, conflict is almost inevitable
The question that arises is: how do we get a couple in divorce proceedings not to form camps? How do we get astronauts to have more value for ground control and vice versa? How can we make this entrenched battle just a football game that’s intense but doesn’t bring out the knives?
We do this by removing the middleman.
2: Removing The Middle Man
One day, my father called to tell me the “case was over”. It was his way of expressing that he no longer had to battle it out in court, no longer wait for hours at the lawyer’s office, no longer have to worry about which direction the battle would meander.
The news was so out of the blue that I was compelled to ask him how this juggernaut rolled to a stop. “It didn’t roll to a stop”, my dad informed me. “I brought an end to it”.
Notice how there seems to be no middleman in the ending of the case?
The conclusion of the case was tamer than you’d expect. My father, seeing the other party, walked over and said, “Can we sit down and have a chat? I’d like to end this endless court case.” The other party nodded.
Yet when my father got back to his side of the fence, the lawyer was furious
“You exposed your hand”, he said, clearly angry at the turn of events. “They’ll know you’re weak. You’ll get a terrible deal.” As it turned out, the deal was not terrible at all. Both parties knew where the 50/50 line stood, and though the final decision wasn’t exactly a neat split, it seemed a lot better than the unending battle.
Middlemen, it seems, are dangerous, but author, Amanda Ripley, has a better name for them. She calls them “conflict entrepreneurs”.
In reality, the book “High Conflict” covers four reasons why conflict occurs.
They are: • Group identities • Humiliation • Corruption • And yes, conflict entrepreneurs Group identities are “us vs them”.
Corruption is a hard one to root out. Humiliation is avoidable, and most of us tend to stay away from it unless provoked. However, what seems to have blindsided us entirely is that someone is making money from watching us tear each other apart. In other words, there are “conflict entrepreneurs”.
Online social media almost neatly fits into this model of “conflict entrepreneurship”
Posting pictures of butterflies and kittens playing with balls of wool is nice, but nothing quite gets the attention as a rowdy online screaming match. The more people yell at each other, the greater the chances your post will keep bouncing to the top.
The more eyeballs on a battle—even if you’re not part of it—the greater the chances you’ll get distracted and click on an ad. And if enough people do it, the ka-ching sound of money never slows down.
The question to ask ourselves isn’t whether there’s something is true or not
Truth is a shifting goalpost at times. And facts can be distorted to show one angle. However, there’s usually a fire starter at the source of many a conflict. It’s in the interest of that person or organisation for the battle to continue unabated.
This pot-stirrer may not be solely motivated by money at first, but over time, revenue becomes crucial. And power. Power becomes a heady game because that person or organisation stands to lose a lot by not feeding the flames.
How do you know if you’re being manipulated?
Most of the time, a battle requires you to stay constantly on alert. You’re always on guard, always ready to defend your position.
“Slowing down a conflict, with or without a peace treaty, requires an enormous amount of self-control”, say author Amanda Ripley. Instead, you have to learn to use shortcuts. The first way to step away from conflict entrepreneurs is to “move away”.
Some of the examples in the book “High Conflict” are how a gang member moved away from his neighbourhood. Another example is giving up cable TV or simply deleting their social media accounts.
My parents chose to step away from the lawyer who wasn’t interested in anything but outright war. Sometimes we can’t avoid the person or move out. Each person may already be rooting for their side.
Families, friends, people you love and know well fall into this category. You can’t simply walk away from everyone in your life. In such situations, you choose topics that don’t involve such a high flurry of emotional content. And you pay close attention to how updated you are on everything.
You know you’re being manipulated because you’re up to date on everything in that space
You have information that didn’t exist a few weeks ago. Now you’re up to date on that information. You are more than willing to quote that information when someone brings up a counter view.
If your data is constantly fresh, you’re in trouble, and so are the people you love. The conflict entrepreneurs have won and will continue to gain ground in your thoughts and words.
Is there a way out of this “High Conflict” situation?
Not surprisingly, there is an almost obvious way that all of us know and have used, We need to get out of the trench and peer into the opposite trench.
3: Getting Out Of The Trenches
In Assam, India, the high conflict is between farmers and elephants.
Going to the other side might seem more of a challenge since there’s no common language. Moreover, the elephants were hungry. Fully grown Asian elephants need to eat 150 kilos (330 pounds) every day.
Only 5% of their natural habitat remains, and most of the forests have been replaced by farmland. To eat, they must raid crops.
The farmers are no pushovers.
They take every possible measure to defend their fields. Despite their actions, they still lose half of the rice crop every year. Plus, it meant a sleepless night for many of the farmers.
In the documentary “The Year the Earth Changed”, the farmer talks about how they would spend the entire night chasing the elephants back into the forest, but invariably they would return. “And we’d have to do it all over again”.
Elephants need to eat and don’t always stick to farms.
Sometimes they enter villages and end up trampling people. Annually, around 400 humans and about 100 elephants lose their lives in this conflict. Then along came 2020 and the pandemic. Suddenly the world ground to a halt. City workers returned home because of lockdowns and got involved in a project by local conservationists.
The humans decided to come halfway
Near the forest edge, they planted a buffer zone of fast-growing wild rice and grasses for the elephants to dine on. More than 500 people turned up to help in this quite odd activity. In just a few months, over 400 acres of land had whole plantations of rice.
What happened next?
Would the elephants still raid the village? Would they still trample over the farmland? Those were the questions that were uppermost in the minds of the villagers.
The elephants: mothers, calves, the extended family shows up and choose to eat the crops planted for them. The villagers were jubilant. They have the broadest smiles as they talk fondly about the elephants. The elephants keep to their patch through the harvest, never entering the fields or the villages.
The middle of the Venn Diagram is “listening”
The way we do battle is to stay on the far edges of our circles, never venturing to the centre, except to heatedly disagree. We may never want to engage in battle, and we say things that are even more annoying. We may say, “I respect your position”.
Respect your position?
How can you respect the other person’s position when you don’t even know what it is?
The fastest way out of conflict is to get to the middle of the Venn Diagram and listen. People and animals know when you’re just nodding vs genuinely listening. Listening involves hearing the other person out completely.
Listening involves asking curious questions instead of questions that merely trap the other. Genuine respect takes time, patience and is plainly frustrating, to begin with.
Even those who are trained to listen rarely do so
A doctor will interrupt a patient at the 11-second mark, on average. When does the patient stop taking? Usually at the 17-second mark. Those six seconds are enough for the person to feel unheard.
When people are heard, they tend to make better points. They tend to acknowledge their inconsistencies and, incredibly, become flexible.
Very rarely do people want to tear out each other’s eyes
World War I was as brutal as things could get. Even so, most predictions were predicated on the end of the war before Christmas. Yet, as Christmas Day approached, so did the rain and frost, with no respite in the fighting.
However, as night approached on Christmas Eve, in the year 1914, the British heard German troops singing Christmas carols. They also sang patriotic songs and hurled insults, but they were insults of a friendly nature. Lanterns and small fir trees popped up in the trenches on both sides.
There’s a fascinating photo of a German soldier standing along with British troops in no-man’s land.
To most people at the time, it seemed incredible that two sworn enemies would meet, let alone pose for a photo. They buried casualties and even repaired trenches and dugouts. The troops not only posed for pictures but exchanged gifts, even played games of football.
“How many people were involved in the football match?” asks the interviewer. “Well, the football—a proper football—came from the German side. And it wasn’t a match. It was just a kick-about. About a few hundred soldiers got right into the game.”
Then in came the conflict entrepreneurs
The High Command—on both sides—decided that any such camaraderie would kill their fighting spirit. They expressly banned any of the soldiers from getting involved in any truces. Signs were put up that said, “Keep to the trench in daylight”. No fraternisation was permitted in any shape or form.
A lot of our battles aren’t our battles at all.
They’re decided by someone else. Much as we believe that we have free will, we are prevented from crossing over to the other side. And if you do cross over, the whiplash is even greater. The moment you cross over to understand the other’s point of view, you’re branded as a traitor.
Families turn against each other.
So do friends. The war needs to be fought from the trenches, and people have to hurt each other. That’s how high conflict continues to thrive. If you and I haven’t spent time taking photos “with the other side”, then we’re all playing an active role in keeping the battle going.
Yet, there’s lots of room at the intersection of the Venn Diagram, but only if you’re prepared to listen for the whole 16 seconds. Or 30 seconds. Or whatever it takes. When people are heard, there’s an intense feeling of satisfaction. Their anger subsides once they’ve said what they want to say.
They may not be agreeable with your ideas, but they’re not entirely disagreeable either.
I can’t imagine a court case going on for 25 years.
All of those trips to the lawyer, all that paper work, those appearances in court. Plus it costs money and endless mountains of time. It’s a state of high conflict. When we look around, there are many things to disagree with as we go through these rather tumultuous years.
Get yourself a pine tree, a football and go across to the other side. You’re likely to be very surprised at what you’ll learn and who you can be.
P.S. Can you think of one person this article would help? Do post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this email. :
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=kx6MneysEsE64PoKxtdtuw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=3amafI6tgIttieymb7DjyQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=dMzEgByZa1KdyALlym1g_Q
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=LFqM8OxsIyPEcdOTAuUjXg
Top-Selling Products Under $50
The Brain Audit : eBook |Audio | Workshop | Signed Copy | How to market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=aWltrWvwTJ8Jrm1sYWKKHw
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=RBS69lMV_5LJrtfJFCbLDg
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=QdYC48JI_d3UYFI0IVM4dw
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=iJFg3Cro.73Z_msLaF1PTQ
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=Eis0FAXdu7Q_9Us0rMgusw
Coming Soon!
The Art Of Pre-Sell—How To Get Customers To Buy, Long Before They Pay Trying to sell a product or service is a slightly terrifying ordeal. What if you’ve put your hopes and dreams into a product and are left with nothing to show for it? Learn the bite-size, non-pushy method of Pre-Sell. Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=G3dM76qZyTiHy7ph6Pi7XQ | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=Eis0FAXdu7Q_9Us0rMgusw
About this eZine and your subscription
Most Popular Podcast The Paradox of Motivation and Burnout (And Where To Draw the Line) Read onlineT
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=ur2rup4nbXqzhZOslljzLg | Apple
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=Q5fcQF2m78aXiKwywvRKgw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=hILliMUbCjM2ucIPDGF5bA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jc8MSGZaK7Ett1&b=1bR0r5OA53VNuDVRHVmdUA
Remember to share this article All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGysjExMzMw=
Presenting Pre-Sell Goodies: How To Get Customers To Buy, Long before They Pay
📅 October 14, 2023 | View in Gmail
How to Sell without the Hype or a Big Audience and get Results.
There is a cartoon here. :)
https://www.psychotactics.com/products/pre-sell-goodies/
In the year 2009, we tried selling our copywriting course. We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.
Four seats? Yup, just four.
And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.
Sounds like a fluke? • Every workshop since 2009 has sold out in record time (often in under a week). • Every course since 2009 has sold out in less than 48 hours. • Products that didn’t move at all for weeks, flew off the shelf (yup, since 2009). Obviously something happened in 2009, right? That something is called “Pre-Sell”. It’s the understanding of how to get your customers to buy, long before they pay. And no matter whether you’re selling products, services or training, the concepts still apply.
And we’ve not had to sell our soul to get results If you look around you’ll see that you’re told to do more joint ventures, do more advertising, spend a bundle on adwords, Facebook marketing etc. The louder you scream, it seems, the better the chances that you’ll get results. And we’ve gone a lot quieter. Most of the above results were achieved with a tiny group.
Makes you wonder, eh? Well, wonder no more. Because now you can learn what we figured out in the year 2009. You too can learn how to pre-sell a product/service.
And you don’t need all that hype or a big audience to get results.
Presenting: Pre-Sell Special Free Goodie: How To Sell Your Product Time And Time Again Read the report and see how you can take your products and make them stand out repeatedly using the pre-sell method. Click here to get the goodie.
https://www.psychotactics.com/products/pre-sell-goodies/
Warm regards Sean
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwsbBzs7Gw=
Quick Read: The Real Goal of Productivity (And How it Helps You Waste More Time)
📅 October 10, 2023 | View in Gmail
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=NiEtWQvJceWlS_ixd2ms7w
The Real Goal of Productivity
(And How it Helps You Waste More Time)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=D8j5XC3sXY6u0Lk7TkuOmw
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=D8j5XC3sXY6u0Lk7TkuOmw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=DQSeNZZxUCSkCzebWUUf3g | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=khvK2t_lFICvOldZG9.yrg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=0ipljiuc3Eep.G3OMHcF3A ). One of the things that bug me the most is the concept of productivity.
Which seems odd if you know me as a person.
Most of my days are filled with sketching, painting, writing, podcasts, answering each and answering every e-mail. There are also a lot of questions to be answered in 5000bc. There’s also the occasional set of webinars, workshops and courses.
All of this sounds exhausting and productive, yet I’m not a fan of productivity just to achieve more.
Which is why people often ask: why do you do all of these things? At first, they automatically assume that productivity is linked to something conventional. Many of us want to double or treble our income. We want more clients, perhaps even more recognition, if not fame.
At Psychotactics, doubling or trebling our income is clearly not on the agenda.
Fame is not on the agenda because we’re quite happy as we are. We don’t need to be recognised by everybody. We don’t need selfies in the street with some stranger. Why, then, do we drive ourselves to be more productive? The answer is stranger than you think.
All of this productivity is designed so that we can waste time. Or, to put it a better way: time, well wasted.
“Time well wasted” means that you have an abundance of time to do whatever you feel like doing.
Activities like gardening, or photography, or dancing. Activities where you’re not looking to get any income at all. There is no hustling, no networking, no trying to keep the antenna up for more business, constantly.
You’re doing the activity just because you have free time— time to waste. It’s something straight out of when you were 17 or 19, and you didn’t need to be paid for everything. Back then, you didn’t need to monetise everything or hustle for everything.
You just did things because they brought you great joy.
Which is what productivity means to me. It means I can do my work in the least amount of time possible and do it much better than I used to do before. Take the “Three Month Vacation podcast”, for example. If you go back in time and listen to the first episode, it’s not too bad, but it’s not as good as the ones we do now.
We started the podcast in November 2014, and without going back to re-listen, I know that any of the current podcasts are better in tone, pace and energy. The first podcast took me all week to do, and it was draining. Predictably the ones that followed also took all week and tired me out.
The whole first two years were draining—and now it’s not; I can do five podcasts in a week if I choose to do so. Which effectively means I can do a month’s work of podcasts in a week. I now have a level of productivity that far surpasses what it was like in 2014.
You can do the maths from here, can’t you? Since so much can be achieved in barely a week, that leaves three weeks (of podcast time) absolutely free. It gives me time to waste. And, to me, at least, having time to waste is an accurate benchmark of productivity.
Everybody seems to talk about work or life balance, but in reality, your life needs to be split up into two parts.
One part consists of doing your work to the very best of your abilities. The other part is the time you waste with no regret and have no need to explain it to anyone. If you’re a parent, you spend frivolous amounts of time with your kids. If you’re a pet owner, you give your pet as much time as they give you.
Having free time sounds like a pretty bizarre concept and quite unrealistic, yet it’s doable.
There are times where chaos steps in. A new baby, some life-threatening illness, or a hurricane that you’ve not expected is always likely to whip through the door. However, chaotic situations don’t tend to be the norm and are more of an exception. When you have these rough times, however, productivity becomes even more crucial. You can get things done and look after the unfolding situation.
The blogs, magazines and so-called gurus all seem to think that productivity is about achieving more, doing more, getting more.
And it’s not!
When you’re just starting in business or life, you have to cover a lot of ground.
In that scenario, productivity does tend to be crucial to learn more and get more confidence. Yet, there needs to be a line drawing in the sand. A line that defines that you’re where you set out to be.
Where you look in the mirror and say: “I’m comfortable with who I am.
I’m confident in who I am. And at this point, I better be productive because I need to waste more time. I need to spend more time doing absolutely nothing if I want to or doing a whole lot of stuff. But not expecting any reward of any kind or any result of any kind.”
To me, that’s what productivity is about. It’s about doing stuff faster and better and then just wasting the rest of the time. Or as we say it here: time well wasted.
P.S. Can you think of one person this article would help? Do post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this email. :
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=0axKz4YO3_KqcV07bqL5Bg
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=aS.irf5SG133BaS6I5fNiw
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=kZ2l_1GJdeRab37I0iDWgA
Product Offers: Links you should visit
Cartoon
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=tNeHx0yLfYc78MLEKf_RNA
Top-Selling Products Under $50
DartBoard Pricing System Dartboard Pricing provides you a robust strategy for not only setting higher prices but also increasing prices on products that already exist. How to systematically increase prices without losing customers
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=tniCjUwbYIIzprY28arD0Q
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=.uW840rD2.u0YL9A5e.grw
The Brain Audit How to market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=RqYcOWQXhJkd_ABFTMvzsA
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Three binge-worthy podcasts on ‘Pre-sell’
- How To Use Simple Stories To Pre-sell Your Products And Services Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=b7ByJvDJ6LF5WzzC1BB1Kg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=TeVjKt2Z9uqEWViBKTWeTw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=ttRKjl5SehmBh3Mo0AbG7w |
- How To Strategically Tackle Promotion Of Products and Services Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=MfRKPpoAoClQH3FNPNEEow | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=N3MosomimQCbjvzGn4OGog | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=l2DyPx7nKZUO_emIVhKCRg |
- Pre-Sell Strategy: (Some Unusual Questions) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=k_YyyTAoSSIgKV.1EROHgQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=e.BjdVRPz.Sd0JrPevObOg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JiKO418.e7Ett1&b=eV.NuuWUUDOBHzkxExQO9g |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don't rent, trade or sell my email list to anyone for any reason whatsoever. You'll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwsbBxs7Ew=
Announcement: How To Speed up Your Sales with Client Attractors
📅 October 07, 2023 | View in Gmail
We are in an extremely tough market with lots of competition.
Client Attractors
https://www.psychotactics.com/products/client-attractors/
You already know that 80% of a sales letter depends on your headline
And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.
But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?
The remaining 20% is what causes customers to buy
• In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.
• You have to know and understand the elements so that customers respond to your offer.
So isn’t it time to find out what the remaining 20% is all about?
And how you can quickly learn and implement that 20% to improve results.
Find out more details at this page and judge for yourself!
https://psychotactics.com/products/client-attractors
Warm regards,
Sean
P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.
Check out the bonus :)
https://psychotactics.com/products/client-attractors
P.P.S. Here is what people say about Client Attractors.
About Client Attractors
https://www.psychotactics.com/products/client-attractors/
“We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest.”
I didn’t really read the whole book yet because I was stopped in my tracks with the features and benefits part because that’s what I was interested in most.
We just went online with a new product and frankly was struggling with the whole features versus benefits thing. The information provided was very insightful and in fact helped me see that our product actually works in three ways and not two (among others)!
We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest. The features and benefits we came up with are now going to the basis for other advertising handouts, all because of your book!
While reading and figuring out our features, our enthusiasm just blossomed.
It also brought home the whole “how are we different than the competition” in all of our minds. We knew it on a gut level but when compared to others, we could very clearly see how our product just really stands out.
I would highly recommend Client Attractors because it makes you see what your offerings are in a totally new and helpful way.
If only I had read the book earlier. Was interviewed briefly on a radio show about our product. Had I known, what I know now, the interview would have been able to detail why our product is so different in a way folks could really understand. It could have been the bright spot, in what was really a terrible interview.
Sue Elliott, USA Judge for yourself: Client Attractors
https://www.psychotactics.com/products/client-attractors/
https://www.psychotactics.com/products/client-attractors/
The biggest benefit was the formula to create truly attention grabbing bullets. I tried it, and it worked. After reading a few copywriting books, I wondered what else you could possibly teach about writing copy that focuses on benefits and features. It turns out you were able to not only teach me new things but in a way that made intuitive sense. I truly appreciated how you broke down the process of writing both benefits and bullets into a formulaic process. It truly takes someone with exceptional skill and knowledge to simplify and teach in a way that enables you to immediately grasp core concepts. Ankur Shah, UAE
https://www.psychotactics.com/products/client-attractors/
A small business is very stingy with its own budget, and I always have this mentality of “I could learn stuff first-hand by myself”. I started implementing Sean’s system, and I felt like I had hit a jackpot. Not only did the audience remember all the major features (that I selected), but the interaction increased dramatically. Marlon Cruz, New Zealand Judge for yourself: Client Attractors
https://www.psychotactics.com/products/client-attractors/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJycTMw=
Announcing! How To Speed Up Your Sales with Client Attractors
📅 October 03, 2023 | View in Gmail
What happens once your Customer goes past the Headline into the rest of the copy?
Client Attractors Book
https://www.psychotactics.com/products/client-attractors/
You already know that 80% of a sales letter depends on your headline
And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.
But what happens once your customer goes past the headline into the rest of the copy?
Which are the elements that cause customers to feel an urge to buy your product or service?
The remaining 20% is what causes customers to buy…
• In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.
• You have to know and understand the elements so that customers respond to your offer.
So isn’t it time to find out what the remaining 20% is all about?
And how you can quickly learn and implement that 20% to improve results.
Find out more details at this page and judge for yourself!
https://psychotactics.com/products/client-attractors
Warm regards,
Sean
P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.
Check out the bonus :)
https://psychotactics.com/products/client-attractors
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJycTOw=
September 2023
Tiny Saturday Request
📅 September 30, 2023 | View in Gmail
We would love to have a few more people join us on this Psychotactics journey.
https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/
Some of our best clients come from people just like you. People who are kind and helpful and with whom we could share a coffee or tea. We would love to have a few more people join us on this Psychotactics journey.
So this Saturday, I have a tiny request. It would really be nice if you could tell just one friend about Psychotactics.
Email works best So, if you can send an email to a friend, that’s probably the best way to go.
Just click on the email link below and send a message. Email Friend 1 (In case this link doesn’t work for you, there is an alternative link below)
Let us know when you tell your friend, I would love to say. Thank you to you. :)
Tell a friend
https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/
Warm regards, Sean D’Souza P.S. You can post a message in your WhatsApp Group, Facebook Groups or LinkedIn. Here is a good place to send them to. Psychotactics Guide
https://www.psychotactics.com/podcast/#guide
Click here to tell one friend
https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJycrBw=
Why Success Benchmarks Are Misleading (And How We Set Benchmarks For Success)
📅 September 26, 2023 | View in Gmail
When you start a business, it’s a lot like a flywheel. It starts off being slow.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=euEEOYhwMn64gVlye6Rx8Q
Why Success Benchmarks Are Misleading
(And How We Set Benchmarks For Success)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=SJvoJeo9atK4WNOGq5LvCw
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=SJvoJeo9atK4WNOGq5LvCw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=pXVTafxv7jMB9Lyzwx984A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=mz_vNc.pr9TYyvxF.aRLtg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=WrUGpqbzrCFnGtcxF.0y8w | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=AkKGH3g3ltKlBd9LEwVPUw ).
There was a point when we hit a profit of $10,000 a month—and I was very rattled.
Back when we started Psychotactics, we had few expectations.
We’d bought a house, then bought another (as a rental) and our goal was entered around paying off those mortgages, and paying the bills. About $3000 was enough to cover most of our needs, and yet the income was steadily rising to the point where we crossed the $10,000 mark for the first time ever.
It was exhilarating, but also quite unnerving. The first thought that crossed my head was: How can we reach this figure again? The second thought was: Will we ever reach this figure again?
I was naïve, of course.
I was benchmarking my life like most magazines and blogs do. All around us, the signals are about increasing sales, doubling or trebling the income and rising to the top of some crazy ladder. The fact that the 10,000 figure was so disturbing, caused us to sit down and evaluate what we really wanted from life.
It didn’t take long. The list was simple.
- Unadulterated free time.
- Treat money like oxygen
- Reclaim hobbies 1.What is unadulterated free time?
Most days, I tend to head to the cafe shortly after lunch. It’s just one of the cafes I frequent, and this one is closer to home. I have a book, my iPad and between 2-3 hours of free time.
On weekends, I avoid e-mail or any assignments, preferring instead to do whatever I please. And then, there are those three months where we tend to travel and are completely disconnected from any sort of work.
When you add up those hours, it’s a heck of a lot of free time
The weekends total about 80 days in a year, the three month break totes up about 90 days. And then there are all of those cafe sessions and Fridays that make up at least another 10-20 days. The total amount makes for a luxurious 170-190 days in a year.
It doesn’t take very long to figure out that’s more than half the year.
But why are breaks such an important barometer of success?
At least for me, people who are busy all the time, aren’t productive. It’s a personal view of course, but I don’t believe that productivity and “busyness” are related. To be able to take such an enormous time off every year, we have to be able to do the same, or even more more work, without compromising on our standards.
When we sit down at the start of the year to do our planning, the breaks become our real measurement device. If we can’t take those breaks, it means we’re are inefficient in many areas. When we can take those breaks—and we have done so, consistently since 2004—then we know we are doing just fine.
The breaks are more than a mere boast
It might sound a bit obnoxious to say, “we take more than half the year off”, but the reason we got into business was to have more control over our lives. If we are always at work, that doesn’t sound like a lot of control at all. Plus, as you’re likely to have figured out, breaks do more than get you away from work.
They get you away from home
The moment most of us tend to wake up, we have a barrage of responsibilities. Breakfast, lunch, dinner, garbage, dishes, billing, and then there’s work on top of it all. When you’re away from home, all of those responsibilities are transferred to someone else.
The brain not only gets a change in scene, but the sheer lack of needing to plan or do anything at all, is heavenly. You can sleep in, wake up, run around or do jolly well what you please. It gives the mind much needed rest and the body a catch up on sleep. Which makes you eager to take on the work when you get back.
But even in the day itself, it’s important to have time to do absolutely nothing
And that was not always the case for us. When we took on the mentoring of my niece, Marsha, it was a lot of work and responsibilities. If there was a live course like the Article Writing Course, we’d need to be around a lot of the time answering posts, correcting work etc.
Carving out the free time becomes quite a task. There are times when a family member may be ill, or a child needs help, or your business is struggling. And there’s no way to have the luxury of free time. The “success plan” suddenly goes off track.
However, eventually we have to bring it back on track
I realise that not everyone can do what we do and that we’re all different. We all have different situations, realities and responsibilities. Even so, long before we thought about the money, we thought about the time. How can we make more time for this life we have? That was the first question and hence the first benchmark of success.
2.Treat money like oxygen
There are three kinds of people when it comes to money. • The first kind of person doesn’t have enough and thinks about it a lot. • The second kind of person has more than enough and is happy with their situation • The third is a super-rich, super “successful” person, has exorbitant amounts and thinks about money all the time. Our benchmark of success is to be in the second box, because it feels just like we treat oxygen
Most of us aren’t gasping for air. There’s more than enough in the atmosphere, so that if we were to breathe naturally, we don’t notice oxygen at all. But if you were somehow underwater and starved of oxygen, you’d be gasping for air all the time.
And similarly, if money was one of the biggest benchmarks of your ego, then once again, you’d be gasping and grasping at it all the time.
But we didn’t know what was “more than enough” and hence couldn’t set it as a benchmark for success.
However, around the year 2007, we hit a figure that was three times as much as we could spend. Hence, one third of our money went into our business, travel and other expenses. One third went into taxes (which we are delighted to pay). The final third went into investments or savings.
This component of a third each gave us a framework of success
When we first moved to New Zealand, we’d converted our life’s savings into New Zealand dollars. The entire amount we received in hand was a mere $70,000. That may sound like a lot, and it is a decent amount, but it represented about 20 years of cumulative savings being converted from one currency to another.
Anyway, by the time we bought a car, and started to buy stuff for our new house, that figure quickly whittled down to not a lot. We had to be careful with our money in a way we’d not done before.
We set ourselves a ridiculous “fun budget” of $150 a month
We’d spend what was needed, but if we wanted to eat out, or spend on stuff we liked, we’d have an upper limit of $150. A lot of our money went into buying courses and workshops on marketing and business.
At one point, I’d signed up to three workshops back to back and spent well over $10,000 on those workshops alone. Then there were the books and courses we’d bought.
I don’t think Renuka was ever concerned that we’d make it, but I’m a sort of worrier. I didn’t want to worry about money, but I did think about it a lot.
It took a lot of systems, education and work to get to that first 10,000 dollars
But it’s at that point that we knew we were well on our way. By about the year 2007, we had figured out our own principle of the “three part” system. Unless our expenses increased dramatically, we didn’t need to earn a lot more and we could have more free time.
Our expenses did increase a bit. We stopped flying economy and chose business class, instead. Our choice of hotels and restaurants became slightly snooty. Even so, it wasn’t a dramatic rise, and we were able to do just fine by keeping to that income principle of 3x.
The key was not to become greedy
When you start a business, it’s a lot like a flywheel. It starts off being slow and cumbersome. In time, however, it’s not hard to get a ton of momentum. You soon get to the stage where you can earn many times the income you’ve earned in the past.
Things like fame and popularity become more prominent. Our benchmarks didn’t include a stage where money became the predominant driving factor. Where being rich meant you had to become even richer. And then to double. treble or quadruple that.
There’s a point beyond where your money can increase but you can’t get richer
You can only scale from that point onwards. You can buy more cars, bigger houses, bigger yachts. You aren’t getting richer in any way—it’s just a greater scale. In that desire to get even more oxygen, you’re always gasping for the next big thing. Nothing seems enough and you’re always scrambling for air.
It’s not a place we wanted to be in. Hence, we chose the middle option. And once we were done with the free time and the money, there was one important factor that could not be ignored. We needed to reclaim our hobbies—and find new ones.
3.Reclaiming hobbies
“Your cartoons are so good. You should sell them. You could easily make a book”.
Usually people are trying to be kind when they see you’re good at something. They appreciate your work, and they see a point where you could easily command some level of respect, if not an income.
Which means that if you’re good at cooking, they tend to think you need a restaurant to shine. Or if you’re good at making coffee, you need a cafe. And to be fair, they’re not entirely wrong, but everything in life doesn’t need to be turned into fame or cash.
A hobby doesn’t need any external validation
A hobby is something personal that brings you great satisfaction, if not joy. Take for example my Moleskine diaries. Around the year 2010, I decided I liked to paint but I was pretty hopeless at any sort of painting.
Watercolours seemed like the most portable painting system, especially since we travelled quite a bit. Hence, I went for classes nearby, then did a week long course in Cadaques, Spain. At no point did I think of selling my work.
Now, almost 3000 paintings later, I’m still not sure it’s important to sell any of the work, though it’s much improved. It is a hobby and doesn’t need monetisation or even anyone’s approval.
And yet, hobbies are also a measure of success simply because we lose ourselves along the way
We are racing around so much that we lose sight of the fact that we liked to dance. Or maybe gardening is what makes you whistle and sing aloud. And that’s the kind of thing that we need to reclaim.
Of all the measures of success, this one seems to be the most frivolous of all. With all the things we have to do, and all the responsibilities that crowd our calendar, surely a hobby is too much of a luxury.
Yes it most certainly is a bit ostentatious
To go back in time and pick up where you left off, is easily one of the hardest things to do. When I moved from cartooning to marketing, my friends thought I’d gone stark raving mad. I was hopeless at marketing and extremely skilled at cartoons (at least that is what I thought at the time).
But in the move over to a new profession, I stopped drawing for a while. If I did any cartoons it was solely for business. I’d draw cartoons for the website, for the blog, and for the books and courses we produced.
However, not one shred of it was for my own happiness. And I knew I wasn’t happy because I would wander into art galleries and promise Renuka that I’d want to do something similar one day.
Except that day kept getting pushed further all the time
In a world where monetisation and likes are worshipped, it’s hard to do anything for the sake of it. Plus, there’s we still have to earn a living. But this particular measure of success couldn’t be put off forever. Once the business started to take its own wobbly steps, I started going to watercolour classes.
I threw myself madly into games of badminton several times a week. I dipped my toes a bit more into photography, especially since digital cameras were finally out. I couldn’t wait for things to get better or different. I had to carve out what I could, right at the moment things were slightly stable.
And I know we said we shouldn’t talk about validation, but here’s a story
We’d just been speaking at a podcast conference and we were away for a break. The “we” I’m referring to, were the speakers and their partners. A stretch limo had been ordered and was whisking us away.
Somewhere along the hour long trip, one of the speakers turned to me and said, “I envy you”. This speaker is very well known in the podcasting world and earns millions of dollars per year.
“I envy you, because you do so much, and I’m just one dimensional”, he continued
“All I do are the podcasts. That’s all I know.” While his story may well be a bit on the drastic side, most of us know we used to have hobbies. Or we would like to learn a new skill. You may not be able to work on that hobby right this very moment, but it’s a good idea to pencil in a date.
Reclaim your hobbies and you reclaim your joy.
I started this piece saying I have a formula that needs fixing. These are the three things, namely, “free time”, “controlling the desire to want even more money,” and finally “reclaiming hobbies”. All of these are hard to achieve and constantly try to break away.
In other words, they need constant fixing. We keep working on them.
Coming in 3 weeks: How to Make Your Product or Service Stand Out Among All the Noise Have you ever wondered what it would be like to stand out from the competition in a way that customers choose you over everyone else?
That’s what uniqueness can do to your product or service. • How do you do that? • How do you create a uniqueness that’s so dramatic and powerful, that clients pick you in a flash? • How do you create your uniqueness that stands the test of time? Find out more here: Free goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=ib64LicT_1WbeaAA2C_ouA | Waiting List: Uniqueness Mastery Home Study
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=YTmprVblzLx8VyHtVy7OFA
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=kXIqrmFmElJNsElUEvvsJQ
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=gZ_gSlyUPdtkIoUPxmOMxw
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=i9UQan49atL3BuGUd2Sv3w
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=q1eunEC.n5hFmrvKQvXe7g
Top-Selling Products Under $50
Dartboard Pricing System Dartboard Pricing provides you a robust strategy for not only setting higher prices but also increasing prices on products that already exist. How to systematically increase prices without losing customers
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=7a35JkXFJOF_7AVYYWnW6w
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=PpRK8tVc7fEl1zbeLrUfTQ
The Brain Audit How to market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=dDep4Av1DV6ABhtXq97hKw
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=im2i5k2AAi6vtTleZjIO2g
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
- How do you make your product or service stand out among all the noise? Learn how to create your uniqueness that stands the test of time
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=AK6oQi0WA0H2tzkzlM8.vg
2)How To Get Customers To Buy, Long Before They Pay
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=XtxeWS8JwjjKeQkneOX.zw
3)How To Create An Effective Info Product
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=A_1n3C52zcjG.FpEolBCvw
I would love if you would tell one friend about Psychotactics or The Three Month Vacation. Here are the links. Psychotactics:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=pp5_77wuAaLm28FFMV8oSQ
Three Month Vacation: https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=gFpK5BTY_Lwv5gcpMxMRAQ
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JQpki37De7Ett1&b=rRtbmVdKZ8U0DmkSZIk85A
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwMrGyMrCw=
Balanced Feedback: Why People Want Endless Amounts Of It
📅 September 23, 2023 | View in Gmail
Balanced Feedback: Why People Want Endless Amounts Of It
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=M2GfspLCT93ESj9GbuzAZQ
All of us cringe at the thought of getting feedback. Yet, we all need feedback to improve. There are formulas for feedback, but they don’t work as well as they should. However, this method of balance is tricky.
We can’t praise people all the time, and we can’t say what we really think. Is there a way out?
Yes, there is, if you use this method of balance by Randall Stutman from Admired Leadership. His method works so well, you could give feedback all day, and people will ask for more.
Let’s find out how. Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=M2GfspLCT93ESj9GbuzAZQ | Apple
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=_G350K5IGQCxpmEt4Cif3g | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=QyReB8OM.SmeAQsvrYL0UA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=sSPNYT6w7xJz2dRAHVWc5g | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=T3L6WTFaZ9Isy.R1xFW.xg
Two Fun Podcasts (yes there are transcripts too)
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=nqgyZJdMSD4iFthjXrkP5Q
- Stories From The South Of Spain Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=nqgyZJdMSD4iFthjXrkP5Q | Apple
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=yc8CRT1I7JKbg78sgZRRcw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=aTV4jlTVPUvI5Ytgq9tV8w | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=X2iCmp1OKxwoldAOCjthTg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=sUpJoiu0iAQvGOYGK3l3YQ
- How I Used Chat GPT (And YouTube) To Create A Flawless Transcript
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=g.TvtjRRL9vq0WYZvq8Uhg | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=ZuaGL88vevFxiuZZcaQdLw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=DnGmWifI8gY..MDdGnxL1g | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=pTjgU.3_kcvk9Y.ot1ze2Q | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=WDZNG7CupE1uX0QcsySLlA
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=M2GfspLCT93ESj9GbuzAZQ
Warm regards Sean P.S. If you enjoyed any of the three podcasts above, can you share them with one friend? You can cut and paste the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email. (The links are above)
Or share it here:
Facebook
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=4AMfEASzk06QpEyVValz7Q
Twitter
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=1efCyUy_oHZBpViT9JKyfQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=98y0i&m=JTlKeghT7Ditt1&b=dm0NkCdOLuY1ODMZ1S258Q
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGwMbExsjCw=
The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story
📅 September 19, 2023 | View in Gmail
Knowing what facts to drop and which ones to keep are the key to writing great stories.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=W3jgzxEJp831Zo7t1sKk_A
The Storytelling Test: How To Quickly Test How Your Audience Will React To Your Story
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=WPUebozT8mvsyFP_6ecoeQ
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=WPUebozT8mvsyFP_6ecoeQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=VK3_91ioOY.cJ1JG9V08oQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=zWTm6cjtYXBrraUKcq4Xcg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=i3xUC5cvq73uHLMIOz0WgQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=dUqZLrMgFTJG0JhPFm4FNA ). Did you know that in 1816, Europe had no summer? Winter started as it usually did, but spring never came. Instead, the weather stayed cold. While Europe waited for the warmth of the summer, they got snow. Autumn was cold again, and then Europe slipped into winter yet again.
The reason for this unusual occurrence was the eruption of a volcano called Mt. Tambora, which is located in Indonesia.
Early in April of 1815, the volcano erupted with immense force sending particles of sulphur high into the atmosphere. It’s important to note that Earth’s winds stream from the tropics—where Indonesia is located—to the poles.
This is why those particles of sulphur were transported towards the polar south and north. As the northern regions moved into spring, those particles hung around, blocking or scattering the light.
A volcano that erupted in 1815, thousands of miles away, caused Europe to have no summer in 1816.
Notice how you kept reading the information above without a pause? Even if a week passed, and you were asked: “why didn’t Europe have summer in 1816?” you’d be able to give most of the details. You’d be likely to say: • A volcano erupted in Indonesia. • I think it erupted in April 1815. • It threw up particles of sulphur high into the atmosphere. • Those particles were transported to the poles. • This blocked the light. • Hence, Europe had no spring, summer, or autumn. Just winter. Now let’s step back and put in just a few details that make life more difficult. We’ll run through the same story but add a touch of information.
Did you know that in 1816, Europe had no summer? Winter started as it usually did, but spring never came. Instead, the weather stayed cold. While Europe waited for the warmth of the summer, they got snow. Autumn was cold again, and then Europe slipped into winter yet again.
The reason for this unusual occurrence was the eruption of a volcano called Mt. Tambora, which is located in Indonesia. Indonesia is the largest archipelago in the world. It consists of five major islands and about 30 smaller groups.
Together, Indonesia comprises 17,508 islands. One of these islands, Sumbawa, is where Mt. Tambora was situated.
On 10th April 1815, the volcano erupted with immense force sending particles of sulphur high into the atmosphere. Rather than a slow, steady broadening of the equatorial cloud into the Northern and Southern Hemispheres, the cloud expanded in fits and starts.
As some pieces of the cloud were blown away from the equator, they were quickly caught up in the dominant stratospheric jet streams, which in May blow east to west in the Northern Hemisphere and west to east in the Southern Hemisphere.
The cloud soon began to resemble streamers or filaments, with small portions regularly pushed off the equator and into the middle latitudes in each hemisphere. Eventually, these filaments formed a single set of clouds that covered Earth. And there they remained.
Had the aerosol-cloud ascended only into the lowest part of the atmosphere, the troposphere, where clouds form, rain would soon have cleansed the ash from the air. But in the more stable stratosphere, conditions prevent the formation of clouds of water droplets.
Those particles hung around, and as the northern regions moved into spring, they blocked and scattered the light.
A volcano that erupted in 1815, thousands of miles away, caused Europe to have no summer in 1816.
If you read the above paragraph just once, what would you remember? • A volcano erupted in Indonesia. • I think it erupted in April 1815. • It threw up particles of sulphur high into the atmosphere. • Those particles were transported to the poles. • This blocked the light. • Hence, Europe had no spring, summer, or autumn. Just winter. Did you recall it was the island of Sumbawa? What about 10th April? Did the particles of sulphur hang around in the troposphere? Or was it the stratosphere? You probably didn’t realise that Indonesia comprises 17,508 islands, but was it relevant to the story?
These details could be easily drooped, making the story memorable a week, maybe several months from now. Yet time and time again, writers tend to stuff their articles with reams of information.
Take, for example this story about Pepsi that showed up in my inbox Here we go:
During World War 1, Pepsi was in deep trouble. Sugar rationing meant Pepsi didn’t have enough sugar to make their syrup. Pepsi was already selling in 24 states in America and doing brisk business. But lack of sugar meant deep losses.
After the war, sugar prices went up even higher - from 3 cents to 28 cents. And unfortunately, when sugar prices were at the top, Pepsi placed a huge order for it - more than they required for their soft drink. The bet on sugar that went wrong bled them to death. And by 1923, Pepsi had to file for bankruptcy.
But before filing for bankruptcy, Caleb Bradham - the pharmacist who started Pepsi - asked if Coca Cola wanted to take Pepsi over. His offer was rejected.
And Pepsi’s assets were finally sold to Craven Holding Corporation for $30,000, before Roy Megargel - a wall street broker - took it over from them for $35,000 (equivalent to about half a million dollars in 2022.)
Megargel never managed to turn Pepsi around. And when the Great Depression occurred in 1929, his struggles deepened. Coca Cola was again asked if they would like to buy Pepsi. And again, the offer was rejected. Pepsi went through its second bankruptcy.
During this time, Charles Guth, the president of Loft - a candy manufacturing company that ran a network of 115 stores - asked Coca Cola to give them a bulk discount to sell their soft drink.
Loft was buying 31,000 gallons of syrup from Coca Cola every year and so, Guth thought that he should receive a bulk discount that wholesalers receive. Not getting any response from them, Guth went and bought Pepsi assets using his own private funds from the bankruptcy proceedings for $10,500.
When Loft replaced Coca Cola with Pepsi in their stores, Coca Cola came after them with inquiries as well as legal threats. And Guth asked them to buy Pepsi from him for $50,000. This was the third and the last time Coca Cola rejected the acquisition offer!
Just five paragraphs but let’s list the details, shall we? • World War 1. • Pepsi selling in 24 states in America, but sugar was scarce. • After the war, prices went up: 3 cents to 28 cents. • Pepsi placed an order when prices were at their peak. • In 1923 they had to file for bankruptcy. • Caleb Bradham who started Pepsi asked Coke if they wanted to take it over. • Pepsi’s assets were sold to Craven Holding Corp. • The price was $30,000. • Roy Megargel, a Wall Street broker, took it over. • He paid $35000. • The Great Depression showed up in 1929. There’s more, but I’m going to stop right there. While the story spans five paragraphs, the details overwhelm you in the first paragraph itself. By the third paragraph, when I stopped, you can’t keep track of the story. And it’s not a very complex story either. • World War 1. • Pepsi was selling in 24 states in America, but sugar was scarce. • After the war, prices went up: 3 cents to 28 cents. • Pepsi placed an order when prices were at their peak. • They had to file for bankruptcy. Do you remember the details in any of what’s to follow? • Caleb Bradham, who started Pepsi, asked Coke if they wanted to take it over. • Pepsi’s assets were sold to Craven Holding Corp. • The price was $30,000. • Roy Megargel, a Wall Street broker, took it over. • He paid $35000. • The Great Depression showed up in 1929. The problem with details is that they look very cool on paper, but it’s very tiring for the reader. This Pepsi story went through about 14 paragraphs, each littered with facts and details. By the time I reached the end, I couldn’t figure out what the writer was trying to say.
My brain had been through the minefield of fact after fact, and I was shell shocked. However, while this is an extreme example, even the most minor bits of information can be too much.
In the Mt.Tambora story, certain elements were crucial. You needed to know: • It was a volcano called Mt. Tambora. • The location of Indonesia in the tropics was also crucial. • The fact that it threw up sulphur—and threw it up high into the atmosphere was needed. • The winds that blow from the equator to the poles • And finally, the blocking or dispersion of light. Try removing any one of these elements, and the story doesn’t seem so coherent. This brings us to the point of “how do we know how much to edit”?
The answer depends on the goal of the story. Let’s say we took the date: 10th April 1815. In my version of the story, it’s not needed. But what if something happened on 11th April? Or a week later on 17th April?
Now the specific date matters and can’t be left out. If my story was to talk about how a smaller explosion would have been a lot worse, then bringing in the troposphere and stratosphere would matter. It’s not just a question of leaving out information. It also depends on where you story is going and how the facts relate to that story.
The good news is that you can quickly test how an audience will react to your story.
When I have a story I’m excited about, I tell it to anyone that’s around I might do it while in the car with my wife, Renuka. Or I might have my nieces pop in after school, and I tell them the story. They will often ask me a question if they’re unclear about a fact. Or they will seem confused if there are too many details.
If I’m particularly unsure, I may ask them to repeat it to me. Whether you’re dealing with an adult or a ten-year-old, they’re very good at stripping out the stuff that’s boring or difficult to remember. I pay attention to the bits they keep, and it forms the core outline of the story.
Even if you don’t have anyone else to bounce your story off, you can manage by listing the details Instead of sitting at a computer and typing your story in a paragraph form, sit down with a pen and paper. List the main elements of the story and see which details are irrelevant.
You’ll find a lot of figures, dates and especially obscure names can be left out quite easily. In bullet point format, you’re forced to keep only what’s important and why you think it’s so crucial to the telling of the story.
It’s also good practice to listen to other storytellers. Comedians tell stories in small, precise clips. If you get onto YouTube, you might want to watch “Live at the Apollo”, where comedians get on stage in London.
After listening to a story, press pause and see how much of the story you can remember. You’re likely to find that there are few confusing facts and that you can recall almost all of the essential details.
A combination of telling stories and listening to a LOT of stories is what will allow you to become better at your storytelling. Knowing what facts to drop and which ones to keep are the key to writing great stories.
Announcing Goodies How to find your business uniqueness Free Goodies: Uniqueness—Biggest mistakes and how to avoid them
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=q_OGYqOyUAcX3vxPGzVEOA
Do share this article
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=4.Jiw.KX81nR.Ud7cJetiw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=zWMuKs6tc.dz_UxaffUOtQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=YYELXB9xo4UvVAtE5tEbnw
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=rQy89giqlNDLvGbYjzal2Q
Top-Selling Products Under $50
New! Critical Website Components 2.0 How do you create compelling pages on your website? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=2IG.LCpxSNR5OVNivBQGHQ
How to systematically increase prices without losing customers
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=.R6Jqp6SBKfajixG6NJjLg
Sales Pages How To Write Benefits and Bullets That Speed Up Sale
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=EztdtgFYhdfriwhZebSmVw
The Brain Audit : eBook |Audio | Workshop | Special Signed Copy | The seven red bags sequence of marketing
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=b06Tl8Y2uX2Zdjwf1cttzA
What’s so special about 5000bc: Psychotactics Membership Community I’ve pretty much stopped following all other business marketing and strategy mentors. 5000bc is where I feel I’m going to get the answers I need, personally. Come join us in 5000bc. We are a friendly bunch of caring people.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=6WPVXIHaMJx70iUZw7xSag
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=h1_ZJJLUf4NUmqAUqvTRBQ
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies How To Create A Uniqueness That’s Difficult For Competition To Replicate Read
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=nXAmB9tUyM4kSw5FDAo_eg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=E2BDq2rGE79k7KekMHhcZA |Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=tOoiqRyeFiJj8HEjUHZkSw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=UepBrUHFXF_AqrbrL3x7AQ
Why Being Contrarian Creates A Stunning Uniqueness Factor In Business Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=f5n6GeI69fkzjJ6DUJIRFw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=fR2qvlZcz_5VqiM659_KFA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=Jp3UcsCU839fYx4UmlfSSA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=FB0klkKs9L67_PSdGYGrKw | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=1zgR2ebnMwD2QBwzVgWt9g
- How To Sell A Product When There’s No Scarcity Factor iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=I8tkoeCQJRwrxVuo3Y7puA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=0vwt9wt7.QAeVfdpTMQDSA | Read
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=KUKWU.ONZnffXQMpEpX3yg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=XUs1BeYyHifGZKfFEVjT.w |
I would love if you would tell one friend about Psychotactics or The Three Month Vacation. Here are the links. Psychotactics:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=HvUKL1HhVOxdiHKnS9SF4w
Three Month Vacation: https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=tmCESeNAZja8XIGRKebQhg
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jhot4I7we7Ett1&b=VjKfyPFrYuQeazCtl09l7w
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwMrKxMHEw=
Announcing: How Do You Create Your Uniqueness That Stands The Test Of Time?
📅 September 16, 2023 | View in Gmail
How to get to your uniqueness? What are the Biggest Mistakes and how to avoid them.
Uniqueness Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItmwS7r5e7Ett1&b=kPU1hwWEs5Txymd3Kwk2VA
Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?
That’s what uniqueness can do to your product or service.
Yet most of us seem to know what makes our product or service better than competition.
But the customer doesn’t know.
So they go elsewhere.
Somewhere cheaper.
But they don’t come to you in the droves you’ve imagined.
Presenting: Uniqueness Goodies (Yup, FREE Goodies!)
Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.
Until now, that is
You will get access to articles, audio and video.
Here is the sequence of what to expect in the coming weeks:
Goodie 1: Why we get our uniqueness wrong
Goodie 2: How to get to your uniqueness
Goodie 3: The importance of the mundane and the uninteresting
Goodie 4: Biggest mistakes and how to avoid them
Goodie 5: The difference between uniqueness and the other red bags
Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?
Here is the link to get the goodies:
Uniqueness Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItmwS7r5e7Ett1&b=kPU1hwWEs5Txymd3Kwk2VA
Warm regards
Sean D’Souza
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwMrGzMDBw=
The “Coats Of Paint” System To Break Out Of The Curse Of Perfection
📅 September 12, 2023 | View in Gmail
I’m embarrassed at my early drawings, my early articles, my early attempts at everything.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=MQlFSPhLdrfvcOMZeYULkw
The “Coats Of Paint” System To Break Out Of The Curse Of Perfection
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BmfK_N87NRb.x7j_rWmM6w
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BmfK_N87NRb.x7j_rWmM6w | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=FptINI7E4.drFbbqDJMX_Q | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=AAKlZME4dDJFqQnKKN7fVQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=IZKWNZVS7Tc9b3mXNnAGvw | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=lUmG9IrmisKCvfh3_4ZQCw ).
How many dishes would you have for a Christmas meal?
If you were wealthy, and lived around the 1600s, you’d be sitting down to 39 dishes in total. The “Bill of Fare” included pies, roasts, puddings, brawns, custards and jellies.
That would be followed by calves tongues, stewed broth of mutton marrow bones or a thick broth of caponets.
Two capons, a haunch of venison, a leg of lamb, a pig, three brace of partridge, six teal, six woodcocks, a gammon, three pheasant, a swan, a breast of veal, sturgeon, 10 plovers, three ducks, a kid and a chine of beef. Oh yes, there was salad too, even though that was mostly meat-based.
Guests had 20 first courses and then 19 second courses followed. If you or I had to go through such a staggering amount of food, we’d be unable to do much. We’d be rooted to our seats, unable to contemplate our next move. This is often the feeling that accompanies the concept of “perfectionism”.
The fear of being imperfect isn’t an inborn fear, but it soon comes to dominate our lives, and we feel stuck. However, there are reasons for this incredible burden that we feel. And there are ways out of it—and ironically, these fixes are pretty perfect.
Let’s dig a little deeper into why we consider ourselves perfectionists, in the first instance.
What if you were told that 500 artworks of a famous artist had gone missing?
The art world would be wringing their hands in horror at such a thought. And yet, that’s precisely the story of Claude Monet, one of the celebrated Impressionist painters of the 19th and 20th century. His desire to create the perfect artwork was so great, that over his lifetimes, he’s reputed to have destroyed over 500 pieces of his work.
If you think that’s a tragedy, it is, but then so is the work we all think is not quite perfect.
The moment you start to create something, you’re instantly filled with thoughts that you are either completely off course, or at least some correction needs to be put in place.
As I am writing this piece, for example, I notice how the cursor moves back and forth trying to fashion the precise thought. If I were to record these words as a podcast, or on video, there’s a good chance of stopping, starting, and a lot of deletion.
By any standards, you and I would call ourselves “perfectionists”.
In reality all we’re expressing is self-doubt. If we’re writing, it’s writing-doubt, singing brings on singing-doubt and any sort of activity that matters is ridden with doubt.
We are positive people, however, and self-doubt sounds pretty defeatist. Hence, we choose to use a more progressive sort of expression. We just call ourselves perfectionists.
However, if we were to undress the term “perfectionism” all that’s left is merely self-doubt.
Recognising the phenomenon of doubt is crucial to get the next word on the page. Three days ago, I was brimming with confidence at the thought of writing this article. Today, as the clock races towards 5 pm, the doubts seem to creep in. Are these ideas worth writing about? I wonder.
Maybe I’ll just store them away, and come back to fix them another day. I do need to have a perfect article after all. There’s no much point in putting out information that won’t be upto the mark.
But how would I know if it was up to the mark anyway?
What we do know is this: No matter what you do, or how well you do it, you are likely to be at least slightly embarrassed about it in the future. If you’re the really the perfectionist you claim to be, you’ll undoubtedly get better at what you do.
Which means that your current work, no matter how much you want to improve it, is not as good as it will be in future. All of that so-called perfectionism is relatively pointless, because your work will almost certainly be better in the future.
When we say “future” we tend to think of a few months, even a few years away
The reality is that the future is a lot closer. Your work could be better tomorrow morning, then jump a few steps in the afternoon itself. Within a day or two, it could jump in leaps and bounds. All of this can happen very quickly and with relatively a tiny bit of effort but only if we’re willing to deep-freeze the self-doubts for now.
How do you quell those thoughts of self-doubt?
Imagine you’ve decided to paint the walls in your house.
Self-doubt is the first coat of paint. It looks ragged, even terrible. Should we stop now, because things aren’t looking too good. Yet all of us know that with a second coat, and a third coat, the raggedness seems to be replaced by a finished look.
Yet, there’s a problem when it comes to painting.
Despite the first coat of paint looking pretty horrid, we can’t keep painting over it, can we? Once we’re done with the first coat, we have to wait. Because that paint, well, it has to dry. Which is approximately the same sequence we have to follow if we’re doing almost any activity.
At the point of writing this article, I’m doing a webinar series on The Brain Audit
When I wrote the book back in 2001 or so, it was a skinny 20-pager. To my good fortune, I didn’t set out to write a book. I was merely trying to collate my thoughts together as someone wanted notes after a speech I’d given. That book went through to Version 2.0, then 3.0 and now twenty years later, it’s going through a fourth coat.
I’m clearly embarrassed at my first coat of The Brain Audit
But it’s not just The Brain Audit alone. I’m embarrassed at my early drawings, my early articles, my early attempts at cooking, dancing, and pretty much everything I’ve done. It’s not a crippling sort of embarrassment, but yes, I’d rather you didn’t see the work.
Clients don’t share my sense of embarrassment. When I show them sales pages that don’t match up to our current standard, they still admire them. Articles that are displayed as not-so-good, are considered to be quite useful.
Even illustrations that have no practical use and are clearly sub-standard never seem to meet with people’s disapproval.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BmfK_N87NRb.x7j_rWmM6w
My work in 2021. Done in about 20 minutes from start to finish.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BmfK_N87NRb.x7j_rWmM6w
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BmfK_N87NRb.x7j_rWmM6w
Work from 1985, clearly an early coat of paint.
The moment we start to get into the zone of perfectionism, however, we fail to move forward
We are stuck at the first coat of paint. And yes, like all first coats, it’s what it is.
If we get past that first coat, we get to put on the second, and the third.
When we think of the act of writing, that second coat is probably a bit of editing. The third is a final bout of editing and then we are done. That’s the first room finished. It’s not perfect by any standards, but it’s done. We move on to the next room and the next, until we paint the house, then finally many houses.
In a short time you’re painting the town.
All of those imperfect articles are starting to look a lot better as you go through the process of three coats and move through room after room. It’s how I’ve been learning Spanish word by word—and now up to about 953 words.
Or have been improving my writing, or podcasts. You can tell there’s a change because you only have to go back to a year ago, and you can see the difference.
This isn’t about practice
Practice is boring, even silly. You’re not practicing the skill of painting a room, any more than you’re practicing writing, or drawing. You’re just going through coat after coat. It’s all real, and all imperfect, but it does look pretty presentable as you go along.
Hence we know that perfectionism isn’t really about being perfect. It’s just simply a matter of self-doubt. If we want to get past that self-doubt, we have to remember that all our work is merely another coat of paint.
Footnote: I finished this article and usually I’m pretty chuffed about my articles when I’m done. This seems like it’s lacking something. At least that’s what I think. Like everyone, we just have to believe in the coat of paint and move on. To my surprise, people liked reading this article :)
P.S. I would love if you would share this article with one person. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=mDk6XsvKUyd3S21b7LY2Iw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=rRKKAF5hRNr0.OJ.5UDKhQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=oazkhJ6XpWOX8U6He0UwKw
What's Coming Up Next!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=20pWRxMHlMFG_dBBvcC5Tg
Black Belt Presentation Series (22 Sept)
How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=VgNLzpIMa4RwPlibxKQ2sg
Uniqueness Home Study Course (13 October) Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=HyN2oLkQ0g4Xb_CfUo4xKw | How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=wp9X5986Ykrp4O80Cv8bcA |
Products you may have missed: Click here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=20pWRxMHlMFG_dBBvcC5Tg
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Most Popular Podcast Why Staying Small Is Probably A Smarter Move iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=D_gMNMDVo0Fy7ijQVkpO_g | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=mvWYKmSIJhuk2JKonOvZLw | Read
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=53L4ZXEiLaSkkGG.SAfFaA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=mvWYKmSIJhuk2JKonOvZLw |
The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=LJm44J1EoSjDwhRlBArTYw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=3a.c8kzKkigwmHYjXmo7mw | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=yhFnGgZ34jSwLQlWoszt7A | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=CfoJRYn5NdaS0Yz_pBTUCQ |
Goodies: How do you get to your Uniqueness?
- Why Being Contrarian Creates A Stunning Uniqueness Factor In Business Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=.wBXMj0tbrPyb_H65aValA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=OCgq5kD7jCKuAcwKd1X3Kg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=tTmB8rTyGigd01GCulMvqg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=BCVEWmD.BaA4punNS0u7KQ | 2) How We Created The Uniqueness For The Podcast Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=7SYhj2KAvs9brS7DX4wsZg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=G6RkX5WKR8XeNNH_8CkdQw | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=3GINA4fMRZP_qoxwTGm2sQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=m0WrRL0csgfUUI1DxWOGPA | 3) How to Effectively Test Your Uniqueness Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=l5rPTu9c4GgfKfGns3odvg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=I.2.z.7OXnEsFwT0eRYDSA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=uvOI8TkDGDVXqnz_PWw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J894u2Ace7Ett1&b=oBlyt9qw67bCSFLkaUblCg |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwMrKyMLGw=
Announcing: How To Make Your Product Or Service Stand Out (Among All The Noise)
📅 September 09, 2023 | View in Gmail
Biggest Mistakes and How To Avoid Them. How to get to your Uniqueness.
Uniqueness Goodies
https://www.psychotactics.com/home-study/uniqueness-form/
Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?
That’s what uniqueness can do to your product or service.
• How do you do that?
• How do you create a uniqueness that's so dramatic and powerful, that clients pick you in a flash?
Presenting: Uniqueness Goodies (Yup, FREE Goodies!)
Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.
Until now, that is
You will get access to articles, audio and video.
Here is the sequence of what to expect in the coming weeks:
Goodie 1: Why we get our uniqueness wrong
Goodie 2: How to get to your uniqueness
Goodie 3: The importance of the mundane and the uninteresting
Goodie 4: Biggest mistakes and how to avoid them
Goodie 5: The difference between uniqueness and the other red bags
Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?
Here is the link to get the goodies:
Uniqueness Free Goodies
https://www.psychotactics.com/home-study/uniqueness-form/
Image Sean
https://www.psychotactics.com/home-study/uniqueness-form/
Warm regards
Sean D’Souza
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rGwMrGxMrCw=
Announcing: How To Put that Zing Back in Your Articles ( And Get the Attention of Your Reader)
📅 September 05, 2023 | View in Gmail
The moment we have to Write an Article, we freeze up. What are the elements of a Story?
Story Telling Cartoon Image
https://www.psychotactics.com/products/story-telling/
Storytelling seems to be the rage these days.
And yet, it’s not new at all. It’s been around for thousands of years.
What’s more, it’s not even alien to us.
Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.
The problem arises when we have to take this storytelling skills to our articles.
The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.
But it’s not just the story that’s important.
It’s a story well-told.
A well-told story is like a well-told joke. It has zing. And kapow!
So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?
Find out right here in this three-part series on Storytelling!
You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.
Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers
Book 2: Signature Stories—How to Create Clear and Memorable Business Stories
Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)
So have a look right away.
https://www.psychotactics.com/products/story-telling/
Regards,
Sean
P.S. With the premium version you get—‘The Power of Drama’.
It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama.
Have a look here:
https://www.psychotactics.com/products/story-telling/
Debbie Newhouse Testimonial
https://www.psychotactics.com/products/story-telling/
Here is what Debbie Newhouse has to say:
“Before I bought the book I thought there would be too many ideas I’d heard before.”
I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.
The feature I liked best
The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.
Three other benefits
The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.
I would recommend this product to anyone who has to persuade others, explain something, or teach.
I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.
Debbie Newhouse, California, USA
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJzsjEw=
Announcing: How To Put That Zing Back in Your Articles ( And Catch The Attention of The Reader)
📅 September 02, 2023 | View in Gmail
What Would Make one Article Better Than The Other?The Answer lies not just in Stories.
There is a StoryTelling Cartoon
https://www.psychotactics.com/products/story-telling/
Storytelling seems to be the rage these days.
And yet, it’s not new at all. It’s been around for thousands of years.
What’s more, it’s not even alien to us.
Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.
The problem arises when we have to take this storytelling skills to our articles.
The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.
But it’s not just the story that’s important.
It’s a story well-told.
A well-told story is like a well-told joke. It has zing. And kapow!
So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?
Find out right here in this three-part series on Storytelling!
You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.
Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers
Book 2: Signature Stories—How to Create Clear and Memorable Business Stories
Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)
Have a look right away.
https://www.psychotactics.com/products/story-telling/
Regards,
Sean
About Story Telling
https://www.psychotactics.com/products/story-telling/
Here is what Debbie Newhouse has to say:
“Before I bought the book I thought there would be too many ideas I’d heard before.”
I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.
The feature I liked best
The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.
Three other benefits
The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.
I would recommend this product to anyone who has to persuade others, explain something, or teach.
I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.
Debbie Newhouse, California, USA
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
Here is what a few more people have to say
https://www.psychotactics.com/products/story-telling/
I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.
The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting.
Christopher Cook, USA
https://www.psychotactics.com/products/story-telling/
I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.
Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased.
Honor Dragan, Guildford, UK
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
https://www.psychotactics.com/products/story-telling/
Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.
And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide.
Harrisson, Japan
https://www.psychotactics.com/products/story-telling/
As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.
If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading.
Pam Bestwick, Wellington, New Zealand
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
https://www.psychotactics.com/products/story-telling/
I wasn’t sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.
It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients.
Steve Jolly, USA
https://www.psychotactics.com/products/story-telling/
What I like best about the Storytelling Mini Series is its extreme usability.
I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing.
Elfriede Krauth, Netherlands
Judge for yourself: StoryTelling Mini Series
https://www.psychotactics.com/products/story-telling/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJzsDGw=
August 2023
How To Structure your Information Product Giveaway (With Passion)
📅 August 29, 2023 | View in Gmail
Do it with Passion, but also with Structure and you’ll get the Rewards you want.
Psychotactics
https://www.psychotactics.com/giveaways-increase-sales/#structure
How To Structure your Information Product Giveaway (With Passion)
https://www.psychotactics.com/giveaways-increase-sales/#structure
This email contains the complete article. However, you can also
read or listen to it here
http://www.psychotactics.com/giveaways-increase-sales/#structure .
Have you walked into a store where some of the goods are locked up and not accessible to customers?
Many years ago, we used to do workshops in Campbell, California—primarily it’s because that’s where Renuka’s sister used to live. And while we were in the U.S. it was always a good idea to do some shopping.
On one of the shopping trips, I wanted to buy a rainproof jacket. Not just any old jacket, but something that would keep me super dry on days when it was super-wet. The logical choice for this outdoor gear was REI, the outdoor gear store. And guess where my prized rain jacket was to be found?
Yes, you probably guessed correctly
It was in a glass case, which happened to be locked. The brand I was looking for, Arcteryx, had a high price tag and there it was, sitting where it could be seen, but not touched. And that’s approximately how you need to treat your own big value giveaways. It needs to have a barrier between you and the client, wherever possible and there’s a good reason why.
The reason? It’s easier to sell something expensive than to give it away free of charge
Think about it for a second. Let’s say someone drove up to your house, knocked on your door and gave you the keys to a brand new car. What’s your reaction? You should be jumping for joy, but this person who just gave you the car is a stranger.
There’s absolutely no reason to trust his generosity. Instead of dancing around the room, you’re trying to shut the door in his face, aren’t you? Without setting up the barrier and anticipation, even a big give-away will fall flat on its face.
At Psychotactics we go through a routine as though we’re selling a high-value product Yes, the product is still free, but that doesn’t mean you don’t put up the barriers. When we give away a high-value product, we make the client go through a series of actions. This might involve going on a waiting list, then spreading out the sequence of e-mails so that the product is delivered in stages.
And for some giveaways, we’ve even got members to pitch in and help out with the work. In short, you shouldn’t just dole out your high-value product and should take all the care and effort to treat it like a high-end product.
It means a lot of work on your part. Lists to set up, e-mails to write—yup, no one said this would be easy. But when you go through the trouble of running a campaign for a “free” product, the client is in a better position to perceive the value.
What you also need to know is that low-value products can have the same intensity of drama Just because it’s not a high-end info-product, doesn’t mean you can’t roll it out to the sound of drums and bugles.
Let’s say I were writing a small report on “how to write perfect headlines every time”, there are two options. • You could get the report right away, without any fuss, • You could sign up in anticipation for the information when it is finally released.
Which isn’t to say that all small value giveaways need to have pomp. Some of them can just be given away, just as you’d do with a YouTube video or an article.
Even so, most of the items on our site have barriers
To get to a specific type of audio or video or report, you have to sign up. This, in turn, enables us to send more goodies to the client or to inform them about related products or services.
If you can’t get in touch with a client or can’t remind them to buy something, there’s a likelihood your info-products will sell, but having those contact details and the permission enables you to keep in touch on a fairly constant basis.
Finally, it’s the strength of your info-product that really matters
Many clients will use different e-mail addresses and may not see the follow-up e-mails you send. Which is why your info-product itself, whether big or small, has to deliver the goods.
It’s not always sales, sales and more sales that matter. In many, if not most cases, generosity matters to an even greater extent.
Be generous, and kind, and you’ll find that clients are very responsive as well.
Oh and be selective in your giving
We give away products from time to time, not all the time. Once or twice a year, or even longer is a good strategy for a large product.
For smaller products, it’s going to depend on the type of info-product. I’ll give away a report at the end of a podcast or maybe something embedded in the middle of an article or right at the end of the article.
In short, even when we’re giving away something, we’re making sure clients invest in reading, watching or listening before finding the treasure.
Giving is a good feeling
Do it with passion, but also with structure and you’ll get rewards.
Best of all, it will lower risk and increase info-product sales. It’s a really warm and fuzzy way to run a business, isn’t it?
Coming up on 8 September : A Step-By-Step Method to Create Info-Products that Clients Find Irresistible Learn the system to create information products that instantly separate you from the competition Free Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/ | Sales Page
https://www.psychotactics.com/home-study/how-to-create-knockout-information-products/ |
I would love if you would share this article with one friend You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email. How To Structure Your Information Product Giveaway (With Passion)
https://www.psychotactics.com/giveaways-increase-sales/#structure
Or you can also share it here:
Facebook
Twitter
http://www.twitter.com/share?url=https://www.psychotactics.com/giveaways-increase-sales/#structure
LinkedIn
Product Offers: Have a look
https://www.psychotactics.com/products/under-50/
Top-Selling Products Under $50
Story Telling Series
How to have that zing in your articles—to catch the attention of the reader and keep them interested?
http://www.psychotactics.com/products/story-telling/
Chaos Planning
Organised people already know how to plan. They don’t need information like this. Yet most planning books are written without considering chaos at all. Learn how the ‘Chaos Planning System’ is a radical, yet perfectly intuitive way to plan (and learn how to get things done, and take long vacations as well).
The Brain Audit : eBook |Audio | Workshop | Signed Copy |
How to market in a way that is respectful to your customers, yet powerfully compelling.
http://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free goodies
- How To Create An Effective Info Product Here are five goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
- Do you need to carve out a uniqueness for ‘every’ product or service? Learn how to create your uniqueness that stands the test of time
https://www.psychotactics.com/home-study/uniqueness-form/
- Three Steps To Getting Your Uniqueness Recognised Read online
https://www.psychotactics.com/effectively-test-uniqueness/ | iTunes
https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/57851912 | Spotify
https://open.spotify.com/episode/03VE0RQy8enyjMZp8fWqLJ |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKycHEwczKw=
Three Ways To Motivate Yourself Again (And Restart What You Want To Do)
📅 August 26, 2023 | View in Gmail
Everyone has their method of getting back on the saddle. Here are 3 techniques I use.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=Dj8vFwtmlNBJNHBAzOPsMw
Three Ways To Motivate Yourself Again
(And Restart What You Want To Do)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=EVwEXTuzXrEYwXLayFApJg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=EVwEXTuzXrEYwXLayFApJg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=MqBkqGPqW12kHvtg1JM07A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=uR7Z__aCExVyotfP0BlWKA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=6g44QTz6SyhrW8quB07uqQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=lNBw5UUXtkVmt3Vx6FQhrw ).
Back in the 1980s, a program on BBC radio checked if myths lived up to scrutiny.
One of those myths involved the suicide rate in Sweden. During that decade, the social system of Sweden was said to cause the phenomenal rate of people killing themselves. As it turned out, the myth was indeed a myth.
The country’s suicide rate was below France, Spain, Belgium, Austria, Japan, Denmark, Switzerland and Germany. And just above the USA. Yet, the myth caught hold and persisted to this day.
A myth doesn’t need to make sense to succeed. If it’s good enough, it will continue to bounce around as if it were true. And while this myth surfaced in politics, there are just as crazy myths in business.
One of those myths can be rooted in the concept of “it doesn’t matter how hard you fall, it’s how quickly you bounce back, that matters.” In reality, few of us bounce back quickly. Instead, we are blown so much off course that it may take us weeks or months to get to our last known position.
This chaos may be entirely unintended because of some personal issues. Still, it can also be due to simple procrastination or even taking a break and finding that it’s hard to get motivated to restart.
Everyone has their method of getting back on the saddle. Here are some of the techniques I’ve used over the years.
1- Tiny one-liner scripts that you can run in your head.
2- Getting to the end of a tiny goal
3- Have a rule in place.
1- Tiny one-liner scripts that you can run in your head.
If you were to ask most of my clients what time I wake up in the morning, the answer would be unanimous and entirely accurate.
Even so, it’s a myth to think that I bounce out of bed everyday and race to the office. That’s because I’m up and at work at 4 am, every workday. And clients who are on live courses have often used this knowledge to their advantage, posting their work just before 4 am so that I can see their work the moment I’m up.
For instance, earlier in this year, I slept badly for almost two months straight
I’d sleep early, avoid reading on the iPad late at night, and even stopped having coffee after lunch. It made little or no difference. I’d wake up feeling I’d been in a fight, groggy and slightly unfocused.
Without exception, I’d have a nagging baby headache. Not the kind of headache that would send you right back to bed, but enough to wonder if there’s something wrong.
And if it’s not a weird sleep issue, it might just be the weather
It’s cold; it’s dark. I don’t exactly feel like waking up and trudging to the office, which is situated next door. Even worse, when we first started our business, the office was almost a kilometre away, and I’d have to walk through the “cold” (well, it’s just 8°C here in winter) and then get to a cold office before starting up my work.
In any case, we can’t rely on how we feel that day to get going
If we’re down in the dumps, the thought of bouncing back into the saddle is the furthest from our minds. In such a situation, we have to use a script. A tiny something that we know will work every single time. In my case, I have different scripts for varying situations.
When I struggle to get moving, I remember the lines I heard from author/speaker Brian Tracy.
I’d just moved to New Zealand in 2000. Life wasn’t hard, but it certainly wasn’t easy. I hadn’t ever been to New Zealand before we moved here. And we knew no one. It was at that point I started listening to audio for the first time.
In one of those audios, Brian Tracy said the following: “Successful people hate doing the same thing unsuccessful people hate doing. But they do it anyway”.
I’m sure he said a lot of other stuff because I collected a box of his audiobooks, tapes, CDs, and videos over the years. But instead of that mountain of advice, I’ve chosen to run a single, simple script. When I’m struggling to get going, I simply say it in my head.
It’s still cold. It’s still dark. I’m still groggy. I get up anyway and get to the office.
Well, that’s the first piece of advice.
Get yourself a script. Borrow mine, if you like, because you’re sure to need it as we go to the second part of this article. Namely, instead of trying to do it all, you sidestep the overwhelm. Instead, you become a bit of a nutter trying to get to the finish line as quickly as you can.
2- Getting to the end of a “let’s do rubbish” goal
On average, I will draw about two-three cartoons a day. I’ll draw one in watercolour in my Moleskine diary, and then, later, when watching Netflix, I’ll draw a couple more on the iPad.
Which sounds productive until you realise I hadn’t done a single cartoon on the iPad for all of this year. And had skipped three whole months of watercolours.
The worst part about this kind of situation is that there’s no incentive to get restarted
People around you tend to be very supportive. Hence, if you were to tell them that you’re not going very far, they suggest you relax or that you’ll get to where you want to go, eventually.
Yet, with every passing day, you’re aware that their good nature is not helping you at all. Worse still, there’s no urgency or deadline. The project may be necessary but not crucial.
In such a situation, you not only fail to make progress but engage in avoidance tactics
You’re so far behind that it’s easier to do nothing than getting started. This is why you need to set a “let’s do some rubbish” goal. In my situation, I force myself to sit down to draw and paint just about anything. Or to write about anything.
My wife, Renuka, will look at it and may say nothing, but I know she thinks the work is pretty bad. What she also knows is that once I’ve turned out the “rubbish” stuff, I’ll get the next thing done and the next, and suddenly, I’m back to producing relatively decent work.
No matter what your project, the moment you stall, you feel like you’ll never get started again
And most of us struggle to get back, partially because we feel that we need to hit a perfect note to get started. The reality is that we’re rusty, and doing some rubbish seems counterintuitive, even counterproductive. Yet, it’s what gets us restarted.
More importantly, it gets us to the end
When we complete something, we’ve moved from doing nothing to doing something no matter how average. Getting to the end of that small goal, that next page gets us moving.
Best of all, you can always go back and erase the rubbish stuff. For instance, yesterday, I got out the glue and stuck a horrendous couple of pages. With my articles, I might go back and delete the terrible paragraphs. With just about any project, you can erase your tracks if you want.
However, the psychological need has been met
You’ve reached the end, and that prompts you to take the next step and the next. Which is what gets you back on track again. It’s a slog, for sure. You don’t want to turn out shoddy work. Even so, could you do it? Get to the end of it, and you’ll see how it propels you forward.
And finally, there’s the shortcut of rules. We all think about habits and motivation. Which is all very fine; rules are superior. Once you’re ready to get back on track, you have to set some rules. Here’s how you go about getting rules to work for you.
3- Have a rule in place
When we go for a walk, we run into an 75-year-old named Eddie. And Eddie has a rule.
The rule is: If it’s not raining, I’m going for a walk. See how uncomplex that rule happens to be? If it’s cold, windy or sunny, you can be sure that Eddie will be on the street. Rain? Well, he’s at home sipping a hot tea.
Rules are what get us back on track because they are far superior to habits. A rule doesn’t need any thought because it’s what you’re going to do, no matter what.
Hence, when I stop drawing for a few months, I have to restart by creating a rule. The rule looks like this: You have to sit down every day after breakfast and open your diary.
Notice that the rule isn’t as stringent as Eddie’s?
Eddie is still going for a walk. My rule doesn’t call upon me to draw, paint or even sketch. All it requires me to do is sit down and open my book. The rule can stop short of the activity.
It can just be enough to get you to the spot, and that gets you off the hook. We all know what happens next, though. If you do sit down and open your book, you’re going to do something.
It might be just a bad drawing, but it’s going to get done. And because you and I are not as disciplined as Eddie, there will be days when we sit down, open the book and do nothing.
Most of us have many projects going at once
Usually, by the time we’re finished with a project, we’ve lost all steam. Or maybe you’ve been on a break and can’t get yourself to restart. That’s when a rule is most likely to come to your rescue.
Even with rules, life gets in the way
We don’t lead isolated lives. We may decide to do something, and a family member will want our attention. They may want to go for a walk or need to talk about the news. In any case, your rule is now likely to run into a fair bit of trouble.
The good part about these disturbances is that they’re relatively predictable. For instance, while I’m learning something on a video course, I have my earphones on. When Renuka shows up, I can’t hear her and have to take them off.
She’s conscious that she’s disturbing me, but I’m also aware that we can’t shut off the rest of the family while we go about doing stuff. Hence, whenever Renuka is around, I have a earphone in my right ear. If she says something, I can quickly respond and then go back to whatever I was doing.
There are times when no disturbance is just as crucial
When I’m writing something, I need to think about the lines in my head. The rule may help me get to the computer or to my diary, but if someone disturbs me, it’s hard to get the momentum back.
Hence, I have to work out situations when the person is improbable to get in my way. You’ll know when family members get busy with their activities. That’s when your rule needs to kick in for things you can’t be disturbed.
At all other times, you can easily manage with a fair bit of disturbance, and your rules need to consider each scenario.
Having a few rules also help. You don’t want to conquer the world yet. You want to get started on a few projects that have fallen by the wayside. Make a few rules, and you’ll be on your way.
In summary:
1- Tiny one-liner scripts that you can run in your head.
2- Getting to the end of a tiny goal
3- Have a rule in place.
Coming in 2 weeks! A Step-By-Step Method to Create Info-Products that Clients Find Irresistible You know as well as I do, that an information product isn’t just about putting information together? Learn the most efficient system to create information products that keep customers coming back for more. Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=03qVlZtmsVnbhLYqGAzjmg | How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=LNlwFdJq0HeSZsh0pfDIIQ |
Do share this article here:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=jQGL4X9Qvcupq2f02lgdbA
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=1JLuUDG7JhZrmZFkMruRKQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=ht0jyZPtHLT.a1TBXyKMgg
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=yTLzIbCWTo2YBEbTeIyhAg
Top-Selling Products Under $50
Story Telling Series
How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=4y90qqEt7_SwHpo7zkWDlA
The Brain Audit : Audio, ebook, physical book and workshop
(Over 800+ testimonials on the Psychotactics website and over 100+ testimonials on Amazon)
Find out how you can market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=DKetZFZ1.9Cc4xPKK5RIdA
Design Clarity
How to put sanity into your design with some really simple tweaks
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=d7oBDZ8SuVSZeqTOiMR3Mg
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=xh.5BOqn8yoaZRUjo543Jw
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
How Pre-sell Plays A Crucial Role In Risk-Reduction
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=1FrfEopFfQtwj3zDhAsinw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=7QplAafacy2OzYO3dG6FyA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=CY3kU827L6X18i0hCoQFbw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=2jD202vhHOsRJflPTUwN4w | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=qN95oLEIPsTBCi0kwZwQ9w
How A 3-Step Pre-Sell Creates Irresistibility
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=erZq6GVBhJHGPVFuLBO_0Q | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=rR0QzSkE5xWYUb_WFnIu.w | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=xmebywjG7A6INGZLP7gX.A | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=r3Y8DuQUTghmqj37brZhfA |
Why You Need To Start A Project—Not A Business
Read Online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=9.pGBPjieuVUakGAcz9TOw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=wwKN201iVnJUphTBOkBfaw | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=6QL0orV1HfYemGig2yFk_w | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=xi_9.65Sx7GeU8Qfec5mnQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JReg1AqRV7Ett1&b=bVBHdmChLlXfx47Zm0Jhlw
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKycHMyMLCw=
Announcing: Why Some Books Stand Out (While others Fail Miserably)
📅 August 23, 2023 | View in Gmail
How To Create Non-Confusing InfoProducts—The Stop-Go System
https://www.psychotactics.com/general/information-products-live-workshop-form/
Why would anyone want to write a book?
Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.
And yet, we know the power of the book because we read books
We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.
It’s just this writing process that’s a real pain
I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.
I didn’t realise it back then but The Brain Audit became a doorway
It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.
But aren’t there already millions of books on the same topic?
Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.
And how does a book become easy to read and remember? You do it with:
• Structure • Stories • Summaries
You might not realise, for instance, that summaries rock.
That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are what makes one book great and the other just ho-hum.
And structure.
Without structure it’s easy to get hopelessly lost.
You can spend months going around in circles trying to figure out which part to keep, which part to drop.
And this is why amazing books are hard to find
Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over.
• Learn how to structure. • Learn how to craft stories in a compelling way. • Learn the immense power of summaries.
Did you collect your free goodies? Did you read the piece on the “One Concept”?
That’s your starting point to creating a far more effective info-products.
Goodie 1: How To Make The Information You Sell More Valuable
Goodie 2: Three Ways To Write A Stunning Report Overnight
Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path
Click here to get your goodies:
(You will be asked to opt-in)
Free Information Products Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Information Products Free Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Image
Warm regards Sean P.S. Announcing: Information Products Self Study Course: Waiting List Open (On sale on 8 Sept. 2023) You know as well as I do, that an information product isn’t just about putting information together? Learn the most efficient system to create information products that keep customers coming back for more.
https://www.psychotactics.com/home-study/how-to-create-knockout-information-product
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKycHEzs7Ew=
How To Systematically Generate A Uniqueness (Even If You’ve Struggled With It Before)
📅 August 19, 2023 | View in Gmail
Well, how about we look at uniqueness from a “construction” point of view?
How To Systematically Generate A Uniqueness (Even If You’ve Struggled With It Before)
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=RVkq..WhZfH_sb_4N06B0w
Have you tried to create your uniqueness and failed?
It’s more than likely that you’ve tried to create uniqueness before. Yet, it seems a bit of a pain because it sounds so trite.
Well, how about we look at uniqueness from a “construction” point of view?
Instead of just trying to dream up the uniqueness, how about we look at it with “guardrails” so that we hit the target every time? Let’s give it a shot because one—or two of these methods—will certainly work for you. Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=RVkq..WhZfH_sb_4N06B0w | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=szYJIeZiQBmWq12li5.h6Q | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=_vdDRqJdJRj5NzizYPh_6A | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=rUYOXoBNBO.5S1jsfeJ2xg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=6UKNs8ZcOrPR9N9BhEL.ug
Two binge-worthy podcasts on ‘Why Clients Do What They Do’
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=kJ351qNwE9FCUl.mqnvpNQ
Why Business Philosophy Creates A Uniqueness Factor (Even When Clients Don’t Know You At All)
What if you ran into clients that have never heard of you? And what if they’ve never heard of your products or services?
Would they still buy from you? Let’s find out. Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=kJ351qNwE9FCUl.mqnvpNQ | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=SU5uxPuV58adeVZQ8JS6UA | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=QDWENxs8QbWB1j4sYg64pQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=95Lv_Ep8iyqRBsTDlH635Q | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=5BaR2cxBDtG_X.knTpFLzg
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=721k8mOv9obGaLiTy5lUpw
Why Clients Behave “Irrationally” And Buy Your Products (Even When They Already Have Enough) When a client buys a product, what goes through their mind? Often you’ll notice they have a similar product, so why do they buy again? There are four reasons why your client (and you and I) keep searching for products and buy in what looks like an irrational way. Let’s find out why this behaviour exists. Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=IAqpCdWOi3uJXFU4V6vrpA | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=yp1l933VHIDGUlaeFbfN6g | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=gCOFVSlL7vQ5B8dHZcYjQA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=ZYRq.btFwxshVWV0ygKTwA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=k6jy_.NafSS3u4YxDXeqog
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=BsETFyUo2MhjmGUqFtM1Ag
Warm regards Sean D’Souza P.S. May I ask a tiny favour? Would you mind sharing this podcast with one person? I would love it. (You can cut and paste the links below) How To Systematically Generate A Uniqueness (Even If You’ve Struggled With It Before) Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=RVkq..WhZfH_sb_4N06B0w | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=szYJIeZiQBmWq12li5.h6Q | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=_vdDRqJdJRj5NzizYPh_6A | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=rUYOXoBNBO.5S1jsfeJ2xg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=6UKNs8ZcOrPR9N9BhEL.ug
Click here to tell one friend
https://clicks.aweber.com/y/ct/?l=98y0i&m=J6O93twTtDitt1&b=BsETFyUo2MhjmGUqFtM1Ag
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rGwMrGzMbGw=
How A Simple “Five Point Questionnaire” Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)
📅 August 15, 2023 | View in Gmail
A sales page consists of over a dozen elements. To start you need two core sections .
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg
How A Simple "Five Point Questionnaire" Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=M560TlF0RB6pHkqKdyrwaQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=1wZ7T3hP9wV2X0uqBrGpWA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=meC0SxhF.Z9gicS2AmRSVw | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=9ZsYSMKGuQpBgufLvFxLog ).
As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy.
A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on is: What you want to cover. The second section is: what are clients looking for? And as always, you need to start with me, me, me. Hence I started with the first section and here’s my story.
The first section of any product/service depends on what you want to cover
In this particular case, I was developing a new version of the storytelling course. And whenever you’re trying to create something new, there’s a moment when you think you can easily achieve your goal. This moment is followed quite quickly by hours and days staring a blank screen.
To avoid this blank screen syndrome, I gave myself a thrifty thirty minutes each day
Whatever I could think of in that half hour, was enough to get a greater sense of clarity of what I wanted to cover (and more importantly, what to leave out).
This part of the thought process is important when writing a sales page, because a sales page usually starts not with the headline and biggest problem. Instead, the core of the sales page are the features.
• What are the features of the product you’re selling? • What are the features of the course you’re conducting? • What features dominate the service you’re about to offer?
Writing down about 50-60 features is a great way to get going.
Yes, you can write just ten or fifteen features, but pushing yourself to a goal of about 60 features means that if you get to the halfway mark of just thirty features, you’ve got a lot of information that you can use for your sales page.
The problem I was having was that I was clear by this point what I wanted to cover. Yet, it would be nice if there was a way to find out what the clients were thinking as well.
Instead of plodding through the sales page thirty minutes at a time, would it be possible to speed things up? The way I went about it was to send a simple questionnaire. It asked just two questions:
-
What are the 5 biggest obstacles you have with storytelling?
-
Which is the biggest obstacle of them all ( and why)?
And to avoid procrastination, the clients were given a deadline to send in their answers.
In about 24 hours, there were dozens of e-mails pouring in. Within about 48 hours of getting their answers, I was able to finish off my sales page. And you can see why, can’t you?
When the clients wrote in, they told me what they were looking for and the problems they were facing. I was then able to check whether the course would solve their problems.
If it did, I was able to get a bunch of lines, thoughts and emotions from the clients—and in their own words and terminology. More importantly, I didn’t have to plod through a week of thirty minute brainstorming episodes. I had a mountain of points, fears and frustrations from the clients themselves.
This exercise wasn’t something I’d done before. And I think it was effective for several reasons. Let’s look at the reasons one by one, shall we?
Reason 1: It gets you a lot of bullets.
When I write a sales page, I will describe what I’m covering in the course. Let’s say the course has three separate stages, then I will describe (almost like a syllabus) what we’ll be doing in every one of those stages.
Hence, the storytelling stages would look like this:
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg
Once I’m done with the stages, I still need to write the bullets. That’s when the e-mail questionnaire speed up the process. The clients generated a reasonable list of what they saw as obstacles. I could easily check whether the course was covering what they wished to learn. And I was able to make a comprehensive list of bullets.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg
The first part is the what I want to cover. The second part is what the clients saw as their obstacles.
It’s not terribly hard to figure out what a client would want
If you’re creating a service or product, it’s likely that you already know what a client would need. Yet, getting them in a stream of e-mails made my life a lot easier. All I needed to do was neatly compile them and put little cross marks near the points that were sent to us, but not something we were going to cover.
Reason 2: It highlights the main pain points
One of the biggest obstacles that showed up repeatedly was the concept of “boring”. Clients weren’t sure when their stories were boring.
They couldn’t tell when they were writing the story, if it was just interesting to them as writers, but boring to the audience. At times, they felt their own stories that they were about to write, were boring because their own lives didn’t have that much drama.
In short, “boring” became the recurring, most pervasive problem of all.
It gives you as a service or product creator, the big reason why clients are interested in your product or service. From a sales page point of view, it underlined what the clients were thinking. While you and I may already have this insight, it’s almost incredibly satisfying when you see the same point popping up persistently.
You also get a clearer understanding of the other pain points.
It’s important to note that there may be a situation where you have your agenda for the course/product/service. Just because there are other pain points that recur, doesn’t necessarily mean that you go around reengineering your product/service.
Often enough, what clients express in their thoughts are what you are going to cover anyway. Even so, clients don’t know what they don’t know.
Hence, when you look at the agenda of the storytelling course, you’ll notice something call “flats”
Every client wants to write a story with ups and downs. No one has mentioned that they would like to write a story with ups, downs and flats. That’s because the client doesn’t necessarily know how you’re approaching the material. You can’t go around simply deleting the concept of “flats” just because the client hasn’t mentioned it.
It’s important to maintain this balance of what you know vs what the client is asking for or you’ll end up with a product or service that is like a remote control with too many buttons. Nonetheless, having the main pain points is a great validation of the fact that you’re headed in the right direction.
Reason 3: It reduces the burden of starting from zero
When I started writing this sales page, it was summer here in New Zealand. Everyone was out eating ice cream, drinking beer and lounging around at the beach.
Even under ideal conditions where you’ve done your homework and are ready to work, it can be hard starting from zero. However, when everyone is having a great time, it’s even more frustrating to get going.
The e-mail solved that problem.
Even if five people answer, that’s 5 x 5 or approximately twenty five points. Yes, there’s a likelihood that there may be some overlap, but it’s still grand to have points you can use without having to think of anything yourself.
There’s also the very real factor that clients don’t necessarily use the same words as you do, or even think of the problem in the very same way. To see the issues from their point of view is not only useful, but it also gets rid of the issue of starting from zero.
I’d rather be eating ice-cream and drinking beer :)
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=j0DWhmuK7QzVyVuJDfZ3bg
As you can see, I got fewer than 30 usable bullet points—and yet it’s wonderful.
Reason 4: It’s a form of pre-sell Pre-sell needs a precise amount of diligence. You need to have a waiting list, put out announcements, excerpts and have goodies. It’s a series of tasks that need to be worked out in detail. To suggest that just sending out a questionnaire would amount to pre-sell is selling pre-sell short.
Nonetheless, every little bit helps when you’re selling a product or service
As useful as the questionnaire is to get your sales page going, it is also extremely useful to gauge interest in your product or service. If you already have a waiting list and clients actively respond, then there’s a good chance they are interested.
If you don’t have a waiting list and are asking for answers on social media, all you’ll get are responses, and while they may be useful, they don’t show any client interest. They are also unlikely to get you any sale, other than a fluke one.
The questionnaire is a rather obtuse and inexact way to pre-sell but it still does get the client to think about your product or service. And in that way, it’s done a partial job, that may or may not result in a sale.
Placing your hopes on a big response from questionnaires is not a good strategy. People respond or not, based on how they feel about you, or even about questionnaires from you.
For instance, I love Air New Zealand. I fly with them whenever I can. I completely avoid their questionnaires. They are not only very badly designed, but I need a vacation after answering what might be close to a hundred answers. Which is to say I’m still a client, and will still convert, but I would never trust their questionnaires.
It still gets me to think of Air New Zealand, though. And in that way it’s a reminder medium and doing a minor, yet important job.
Which in turn brings us to the end of this article. And the fact that the questionnaire I sent to the waiting list was just my way of getting to know their obstacles better, while at the same time squeezing out whatever was left of summer. I’d suggest you try it as well, because you’ll be pleasantly surprised at how effective a tool a short questionnaire can be.
I most certainly was!
Coming in 3 weeks: How to create information products that instantly separate you from the competition? An info-product is not just information put together, it’s actually a very precise assembly of elements, which when put together, make clients love your product. Learn what makes products boring—and the system of how to avoid falling into the same trap. Create products that customers adore and keep coming back for more. Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=Us.KXu439CBYdre9eJDirQ | How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=RMSClHvx4jW._8Zkb731kA |
Share the goodies here:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=7rJ3anIZZlEgA.iTbWHLog
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=d4a3SpUVQFmswD5RvuvIXg
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=1yQWaeVb8M.1IqQXBET7Fw
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=T53ZNf6neTb8NwnE84aDPQ
Top-Selling Products Under $50
DartBoard Pricing System Dartboard Pricing provides you a robust strategy for not only setting higher prices but also increasing prices on products that already exist. How to systematically increase prices without losing customers
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=DDflDTcy0.rRnmUXumJECA
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=BFh5xGk7Eq9arS9CWI4S0Q
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=QyPdj0iLIzrySDxd7qjt7g
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=6PFDfOqDMxud8B1CPO36fw
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Most Popular Podcast (Yes there are transcripts too)
-
How To Introduce Yourself At An Event (Without Describing Your Achievements)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=iHI1p4SjxzliLgEoXu_owA
-
Why We Struggle With Writing Well (And How Your Brain Is Trying to Drive You Crazy)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=ReAb6WXWOVVyF6JMMhE.YA
-
Why Business Philosophy Creates A Uniqueness Factor (Even When Clients Don’t Know You At All)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jbdjw0F__7Ett1&b=tTFpPsCpJYwh2qZGjk0IdQ
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKycbByczMw=
Announcing: How To Get $75 Worth of Info-Products Goodies (Absolutely Free!)
📅 August 12, 2023 | View in Gmail
How To Create An Effective Info Product
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.qYVnIiV7Ett1&b=tsg9gDFmoZKHYyAE9NBj2Q
I don’t know if you’ve read a watercolour instruction book before.
But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic.
And then you open the book, and guess what? One page. One measly page.
One measly page among about 150 pages of the book has been devoted to ‘values’.
What just happened?
The instructor told you what was important, and then failed to drive home that importance in greater detail.
Why?
Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next.
And it’s approximately what we tend to do when creating an info-product.
We are in such a hurry to create this massive info-product, that we fail to understand the importance of “One Concept”. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue.
Read this piece on the “One Concept” as well as five other pieces.
That’s your starting point to creating a far more effective info-product.
You will also learn about:
• Why A Crappy Name Will Bury Your Book or InfoProduct • How Your Product Can Create A Niche In Your Marketplace • How To Create Non-Confusing InfoProducts—The Stop-Go System • Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker • Why Cannibalising Your InfoProducts Is A Sound Business Strategy
Click here to get this goodie.
(You will be asked to opt-in)
Information Products Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.qYVnIiV7Ett1&b=tsg9gDFmoZKHYyAE9NBj2Q
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.qYVnIiV7Ett1&b=tsg9gDFmoZKHYyAE9NBj2Q
Warm regards
Sean
P.S. Also look out for two more free goodies in the coming weeks.
Goodie 2: Three Ways To Write A Stunning Report Overnight
Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKycHEzszOw=
Announcing: Why most Planning Fails (The Critical Importance of Chaos In Planning)
📅 August 08, 2023 | View in Gmail
Since putting Chaos Planning into place my stress levels have gone way down.
So year after year you sit down and create a list of things you want to achieve.
Then suddenly it’s August 2023 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.
And what’s worse is that you’ve read all the books on planning as well.
But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.
Aha…here’s a 35 Page Report: The Chaos Planning System
That will help you move ahead. So have a look at this product and judge the value for yourself.
https://www.psychotactics.com/chaos-planning
Warm regards, Sean P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning
https://www.psychotactics.com/chaos-planning
“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”
“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.
I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”
Dan Wagner, USA Judge for yourself
https://www.psychotactics.com/chaos-planning
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJxsrKw=
Announcing: Why Most Planning Fails (The Critical Importance Of Chaos in Planning)
📅 August 05, 2023 | View in Gmail
I didn’t think that a Chaos Planning System would apply to me. I’m always well organize.
There is a cartoon here
So year after year you sit down and create a list of things you want to achieve.
Then suddenly it’s August 2023, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.
And what’s worse is that you’ve read all the books on planning as well.
But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.
Aha…here’s a 35 Page Report: The Chaos Planning System
That will help you move ahead. So have a look at this product and judge the value for yourself.
https://www.psychotactics.com/chaos-planning
Warm regards, Sean P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning
https://www.psychotactics.com/chaos-planning
Testimonial: Chaos Planning
“I realized that now I am able to accomplish a lot on my endless “To Do” list”
“I didn’t think that a Chaos Planning System would apply to me. After all, I always thought that I’m well organized. But, after reading the report, I realized that while I am able to accomplish a lot on my endless “To Do” list. I always struggle with finding time to work on important projects and feeling like I got something done.”
Marina Brito, VA, USA
Judge for yourself
https://www.psychotactics.com/chaos-planning
Testimonial: Chaos Planning
“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”
“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.
I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”
Dan Wagner, USA
Judge for yourself
https://www.psychotactics.com/chaos-planning
Image
I’d looked at the product a few times in the past when it had been available but had always felt like I didn’t have enough chaos to warrant needing it.
But this summer was different. I had taken on too many projects and I was feeling worn down. I was exhausted and it felt like my brain wasn’t focused . I read and listened to the program the day I bought it and completely restructured my upcoming month.
The most important feature of Chaos Planning is actually the system.
The simplicity of the system is what makes it work. Once you hear it, you can’t forget it. And you’ll always know why you’re falling behind and how to quickly adjust.
I would recommend this product to anyone who feels like they’re falling behind on their most important projects or who has a creative mind and can get stuck in the start-but-don’t-finish cycle.
Basically, anyone who wants a better way to run their business or work-life should just buy this product and give the system a try. No matter what, you’ll have a mini paradigm shift that will allow you to think about your time more intelligently.
Colette Nichol, Canada
Judge for yourself
https://www.psychotactics.com/chaos-planning
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyczJxsLJw=
The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)
📅 August 01, 2023 | View in Gmail
Why are some books, videos and audio so much “better” than others? Or rather, why do we?
Psychotactics
When you hear the term, “Don’t Mess with Texas”, surely littering doesn’t come to mind. In the late 80’s Texas had a $20 million trash problem… [truncated for length]
July 2023
Announcing! How To Become An Expert In Your Industry
📅 July 29, 2023 | View in Gmail
Will you let me be your fairy godmother? Goodies to drama, structure, and the next step.
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”
I had such a godmother. And I got a wish from that fairy godmother in the year 2002.
You see I’d just started up my consultancy in marketing I’d moved from India to New Zealand. No one knew me in these parts. No one knew if I was good at what I did. Or just plain useless. And what was worse, was I wasn’t quite sure either.
Then one day, that fairy godmother whizzed into the room “Write articles,” she said. “Write articles?” I echoed. “What good are articles going to do for me?” I thought condescendingly.
But as fairy godmothers go, they can read your thoughts And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.
But then something magical happened. Something I just didn’t expect. When I sat down to write, I started to get ideas. Ideas that I didn’t know existed in my head. And as I read more books (both business and non-business books), I got even more ideas.
When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.
I wasn’t even selling anything online (or offline for that matter) And there I was..ahem…building an audience. An audience that wanted to listen what I had to say. An audience that went from just friends and family, to a chunky hundred people. Then a thousand. And it kept growing.
I wasn’t doing any advertising No publicity. Heck, I barely knew how to do my own marketing. Yet these articles were like a magnet. They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002). And offline, I was starting to get inquiries too.
“Can you give us some advice on these marketing matters?” they said “Can you train our staff?” they said. Can you do this, and can you do that. And on and on it went. But articles were hard work for me It would take me two days to write a single article. And I’d curse and struggle. And to write one article a month was a big achievement for me.
But hey, I did have a fairy godmother And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her.
“Article writing is about structure”, she said “Structure and drama,” she continued. “Structure and drama and the ‘next step’,” she crescendoed. “Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.” And just like that I learned how to write articles. And now it’s your turn.
Will you let me be your fairy um…godmother? Do you want to learn how to spot drama? Learn how to spot structure? And understand how to use the power of the next step?
Well, ask and you shall receive. But hey, there are no magic wands here. You’ve actually got to go to the link below. And there you’ll be taken to a page with instructions. Instructions on how to get some free goodies. Goodies to drama, structure, and the next step.
So, tah-dah, here’s the link: Free Goodies: Article Writing
See you on the other side! :)
Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration.
Opening at 3 pm Eastern US
The Live Online Article Writing Course with Sean D’Souza: 5 August. Have a look and judge if this course is right for you.
https://www.psychotactics.com/article-writing-course-how-to-write-articles/
(There will be no live online course in 2024)
Article Writing Self Study: 12 August. Click here for all details.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcrEzsHAw==
How To Willingly Get Clients to Buy from You In Quick Succession (Even With A Tiny List)
📅 July 25, 2023 | View in Gmail
We always assume that we need large numbers for such an enterprise to succeed
Psychotactics
https://www.psychotactics.com/
How To Willingly Get Clients To Buy from You In Quick Succession (Even With A Tiny List)
There is a cartoon here.
https://www.psychotactics.com/smaller-lists-work/#smalllist
(This email contains the complete article. However, you can also read or listen to it at these links: Read
https://www.psychotactics.com/smaller-lists-work/#smalllist | iTunes
https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/54186997 | Spotify
https://open.spotify.com/episode/2tYrkm5QTTx65KTV7sQ6nx |)
What do cicadas have to do with prime numbers?
Cicadas, periodical cicadas, are bite-sized dinner for pets, rodents, marsupials, reptiles, birds, fish, insects, arachnids — almost every creature will eat them.
Therefore the cicadas show up in large numbers. These large numbers means that millions of cicadas show up to mate at a specific given time, in a specific given year. Their numbers are so large, that their predators can’t eat them all.
But that’s because of a bit of maths, and yes, prime numbers
The cicadas need to minimise the chance of interbreeding with other cicadas. Interbreeding would likely result in offspring that didn’t have a long life cycle. The shorter life cycle would mean they couldn’t stay hidden underground for twelve or sixteen years.
They’d have to come out more frequently to breed and they’d be eaten by predators. In the fascinating series called “The Code” by Marcus du Sautoy, he talks about how in Georgia, USA, one breed of periodical cicadas show up every 13 years and the other breed, every 17 years.
If they get these calculations wrong, it’d be a disaster, but because they use prime numbers, the chances of interbreeding only occurs once in 221 years.
Luckily for us, clients don’t use prime numbers when considering the need to buy our products and services.
Instead, they show up at frequent intervals, often quickening the pace as they consume more of the content, product or service you’re selling. No one starts out having 300 cups of coffee a year, but eventually a cup leads to another cup and we simply can’t do without the welcoming aroma of coffee.
Amazon, YouTube and Netflix know this phenomenon works, so they push similar content towards you. If you’ve watched Charlize Theron on one show on YouTube, you could theoretically be listening to Charlize interviews all day.
Yet, there’s another kind of sequence that’s in play at Psychotactics
And I say, Psychotactics, but the real source of inspiration is dinner at a restaurant. When you sit down you get your dessert, then your mains, and finally the starters, right?
So you know that’s not the way it works. There’s a sequence in place and the sequence seems logical to us.
We begin with the drinks and the starters; move on to the mains and possibly salads and finally it’s dessert and a coffee or tea, maybe even an aperitif.
When you look at the Psychotactics sequence, you’ll notice the sequence as well.
You start off at the subscriber level, buy The Brain Audit, get to 5000bc, and then you do courses like the Article Writing Course. But then there’s also the climb down. You can hone your skills on a Headline course or the First Fifty Words course, which is more akin to dessert and coffee.
And this kind of sequence works really well with a tiny list
A client who wants to learn about photography rarely wants to start and stop. Your first workshop with that client might be about the basics of taking pictures in low light. Yes, not even the broad concept of photography, but this niche topic of “low light”.
Even so, that client would be willing to go deeper into those studies. Every year, dozens of courses are held in the South Island of New Zealand to capture the scintillating southern night sky. And I use the example of New Zealand for a simple reason.
It’s probably as far away as most clients can travel. Yet, those very same clients start off following an Instagram account, buy a book, possibly a course or jump on a webinar. Next thing you know they’re in the freezing cold taking mind blowing pictures of the Milky Way.
We always assume that we need large numbers for such an enterprise to succeed
In reality you don’t and possibly never will. While most conversion still sits nervously at a patchy 2%, and sometimes lower, the conversion rate of someone going through a sequence can be almost 100%.
I know that sounds pretty mind boggling to you, but there are clients that have bought almost everything we have to sell.
They go through the sequence. In the Article Writing Course purchase sequence for instance, a client will first read the articles on the Psychotactics site, then sign up for article writing goodies, buy into the Outlining book, then either get the home study of the Article Writing Course or sign up for the live course.
Those very same clients then buy into the advanced storytelling course, the headlines course and the First Fifty Words course.
If you find that mind boggling, well, yes it is
But it’s also pretty natural when you’re chomping your way through dinner, and even angling for that second aperitif right at the tail end of the meal. Your bill is high, but so is your satisfaction level.
And therein lies the reason why clients buy from you. They want a result.
While it’s all very fine to think about conversion, keywords and fancy technology, the most powerful tool of all is “consumption”.
The client buys the product, uses it and that’s consumption. • They step in not expecting much from a photography webinar, but they end up in New Zealand, having the time of their lives. • • They start off with buying a single business card from an online printing company like Moo.com and end up buying postcards, fliers, letterheads—the whole meal from one end to the other.
And then when the meal is done, they don’t quite go away. They come back for a different meal. A client that’s done the article writing sequence doesn’t ride off into the horizon. Instead she comes back to learn more about copywriting, or how to draw, or how to cook.
But to get back to the very core of the sequence, think of it as dinner.
Dinner goes from one end to the other. That’s the core sequence you need. Not some fancy funnel with zigzags.
Clients will follow a sequence just like they follow a karate sequence of white belt, yellow belt etc. And within the sequence, you’ll have other sequences. If you do a course, for example, there will be smaller bits that run up to that course and then smaller bits that follow that course.
The restaurant analogy would be akin to having one dinner, but then you like the whisky a lot and so they have a special whisky sequence on another day.
Is all of this still possible with just a few people on your list?
A tiny list has limitations, that’s for sure. Not everyone is going to be able to fly to New Zealand for your star gazing party, even if they want to do so, and can afford to do so. Having the list grow is a solid idea, but there’s really no need for a big list either.
Most description of lists you see online are like revenue statements that tell you only what you want to know.
A revenue statement is not an accurate representation of the success of a company.
You have to know their debts and their net profit. Only then can you come to some clarity as to whether the company is doing well or not.
At Psychotactics, less than a tenth of the list even opens their e-mail. This is true for most people across industries. You can head over to an Instagram account with literally a million followers and they get 20 comments and 2000 likes. Just because you have the list, doesn’t mean you have engagement, let alone sales.
A lot of what you read online is just created to puff up their own sense of security and bigness, and in doing so, they make you feel small and worthless. They make you feel that somehow you too need that massive list.
As you can tell, what you need is a strategy
The Maori, the original native tribe of New Zealand, have a saying: Fish at your feet, first.
In many ways, taking this wisdom is what makes us smarter, more strategic business owners. A big list can be a crutch. You come to depend on getting one hundredth of one percent, and then to boost your conversion rate, you have to hire staff, buy software, dip deep into your budget for advertising. Plus it’s all hard work.
Working with current clients—fishing at your feet first—is a smart move
Figuring out a sequence—that’s a really smart move. Then working that sequence while getting clients to come back, is what we really need. And it proves one more thing as well.
If you’re able to get clients to come back once, twice, three hundred times, it means you’re doing something right.
Two Announcements:
- On sale in 7 days: The Article Writing Online Live Course with Sean D’Souza (There will be no live course in 2024) Free Goodies
https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/ | How to get on the waiting list
https://www.psychotactics.com/workshops/article-writing-course-how-to-write-articles/ |
- On sale on 12 August: Article Writing Self-Study Course Free Goodies
https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/ | Sales page and how to get on the waiting list
Share:
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/smaller-lists-work/#smalllist
Twitter
http://www.twitter.com/share?url=https://www.psychotactics.com/smaller-lists-work/#smalllist
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/smaller-lists-work/#smalllist
Product Offers: Links you should visit
Cartoon Image here
https://www.psychotactics.com/products/under-50/
Do you know why some businesses get wonderful clients, while others seem to get clients that are a pain in the neck?
Don’t you just hate painful clients? Learn how to use the power of the ‘six critical questions’ to get incredible testimonials—and attract clients that make every day an absolute joy. Have a look at The Secret Life of Testimonials.
Is it possible to raise prices and still keep customers? And how do you keep those prices going up, up and away—and still keep customers coming back? Find out here: Dartboard Pricing Strategy
https://www.psychotactics.com/products/trust-the-chef/
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
How To Create Your Information Product In Four Layers (And Why It Appeals To Clients) Listen online
https://www.psychotactics.com/information-products-steps/ | iTunes
https://open.spotify.com/episode/3xSPw5QwEmDJyp0kJcCg2W?si=f451552a9f864239 |Google Podcast
Do you need to carve out a uniqueness for ‘every’ product or service? Learn how to create your uniqueness that stands the test of time
https://www.psychotactics.com/home-study/uniqueness-form/
How To Create Intensely Catchy Book Names (Without Too Much Of A Struggle) Read online
https://clicks.aweber.com/y/ct/?l=FSweR&m=3kPmSxdx1Vq4Bt1&b=DAkZASuERsZ1Iv67QvdF1Q | iTunes
https://clicks.aweber.com/y/ct/?l=FSweR&m=3kPmSxdx1Vq4Bt1&b=fh4pY02zUUb78NqWx29OAw | Android
https://clicks.aweber.com/y/ct/?l=FSweR&m=3kPmSxdx1Vq4Bt1&b=YXuX8Ho5ZL8aCsEEuAZX0A | Spotify
https://clicks.aweber.com/y/ct/?l=FSweR&m=3kPmSxdx1Vq4Bt1&b=.E42pEYSNVyPzoWIfT432A |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcrJxsHCw==
Announcing: The Secret To Becoming An Expert in your Customer’s Eyes?
📅 July 22, 2023 | View in Gmail
Is there a ticket out of crazy-land? Can I really become an expert in my client’s eyes?
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you?
To understand how this unusual situation occurs, let me tell you a story I was a cartoonist by profession. Then one fine day, I decided to get into ‘marketing.’
Now tell me honestly Would you hire a cartoonist to show you how to attract customers? Would you hire a cartoonist to show you how to improve your website? Would you hire a cartoonist for anything—but—to draw cartoons?
Why would you? I wouldn’t.
And that was the uphill battle I faced: No one knew me as an expert. Now it didn’t matter how many times I looked in the mirror and called myself an expert.
I still wasn’t getting any respect, let alone pesos in the bank. And it drove me crazy.
But there’s always a way out of crazy-land So here’s what I did. I started writing articles. And it was painful writing those articles. I’d write one article after slaving over it for two days. And then sometimes after two days, I’d trash the article and start all over again.
Did I say there’s a way out of crazy-land? Well, it sure didn’t seem so, because this article-writing-jazz was driving me loco.
But here’s what I found too. That there were systems. And techniques. Techniques that enabled me to write faster. That enabled me to make an article almost like a movie. That enabled me to see a pattern as to which articles would go down the gurgler, and which articles would get lapped up by the readers.
That there were certain articles, when published, that got customers to my website in droves. I’d wake up, and suddenly there were fifty, or a hundred new subscribers.
Sometimes as many as two hundred or more.
And then as the weeks and months passed, I started getting calls Calls to help customers with their website (um, after I wrote a website-based article).
And then emails. To help customers to help them attract clients (um, again, it was an article that did the job).
You’re guessing what crossed my mind, eh? Not only were the articles pulling in customers to the Psychotactics website, but these customers were asking me to work with them.
Me, a cartoonist, work with them?
I have to say, I was scared out my wits. (For two whole years actually). But after two years of writing articles (and I just wrote about 20 articles in the first two years), even I began to see a trend.
I figured I could go nuts and cold-call Or I could sit at my computer and write an article. And have a customer call. (Ooh, I did like the sound of that phone ringing).
But you have to remember this was back in the year 2002-2004. Back then, the Internet was a bit of a novelty. People doled out their email addresses like peanuts. Today it’s not that easy to have two hundred people stream through your website. Which means that it’s not enough to just write an article.
There are squillions of articles on the Internet today And those articles are competing with audio. And video. And heck knows what else.
So the questions do cross your mind
- How do I write so that my clients actually read my articles above all that noise?
- How do I write, if I struggle to put a paragraph together?
- Is there a ticket out of crazy-land? Can I really become an expert in my client’s eyes?
There indeed is a ticket And if you’ve been putting off writing, because you think it’s hard, well, it’s time to get that ticket out of crazy-land.
Information (um, Article Writing) creates expertise Ask every author on Amazon.com Ask every top consultant. Ask every top trainer. And ask a cartoonist.
Free Goodies: Don’t take my word for it. Judge for yourself. Get some solid methods to write better articles at this link. Don’t wait. This link won’t stay up forever. :) Free Goodies: Article Writing
Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration and faster than ever before.
Registrations open for the:
Live Online Article Writing Course: 5 August Free Goodies
https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/ | Sales page and how to get on the waiting list
https://www.psychotactics.com/workshops/article-writing-course-how-to-write-articles/ | Prospectus
https://psychotactics.com/Free/awcbonus/Prospectus_Article_Writing.pdf | (We only accept 18 people. Also, there will be no live course in 2024.)
Article Writing Self Study: 12 August Free Goodies
https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/ | Sales page and how to get on the waiting list
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcrEzsHAw==
Last Day For Special Offer: Why Clients Buy (and Why they Don’t)
📅 July 18, 2023 | View in Gmail
The beauty of The Brain Audit lies in its Simplicity and the common sense approach.
There is a cartoon here.
https://www.psychotactics.com/special/brain-audit-offer/
Hi Seree
Marketing provides thousands of ways to get and keep the attention of your customer
But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 19 years and got results. And most importantly, a system that you don’t have to pull up a 675 page manual to even work out.
Announcing: The Brain Audit Special Valid until 18 July 2023 (12 midnight US Eastern)
The Brain Audit is the book that gives you a system
The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what we do.
When you buy The Brain Audit Special before 18 July 2023, you’ll also get “How To Identify The Right Target Audience For Your Business”.
Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on • How You Can Get The Target Audience Wrong • How Target Profile Works • Persona Vs Person and more
Judge for yourself. You won’t regret it. (This offer expires on 18 July 2023 )
https://www.psychotactics.com/special/brain-audit-offer/
Regards, Sean D’Souza P.S. The Brain Audit has been around for many years and is unique because it has over 800+ testimonials. It’s proof that The Brain Audit works and works very well indeed.
https://www.psychotactics.com/special/brain-audit-offer/
Here is what Raj Aiyer has to say about The Brain Audit
“I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this.
The Brain Audit an all-encompassing framework to audit your communication.
The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read.
I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing.”
Here is what Jonathan Chan has to say about The Brain Audit
I LOVED the Brain Audit!
Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books.
Firstly, I was extremely surprised on how readable it was.
It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch).
It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through.
I also loved the stories at the beginning.
They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them.
I’d highly recommend the Brain Audit. In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead.
Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now.
Thank you so much Sean!
Judge for yourself. You won’t regret it. (This offer expires on 18 July 2023 )
https://www.psychotactics.com/special/brain-audit-offer/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcrJyM7Kw==
Announcing Special Offer : Why Customers Buy (and Why They Don’t)
📅 July 15, 2023 | View in Gmail
A System to get and keep your Customer’s Attention every time.
https://www.psychotactics.com/special/brain-audit-offer/
You’ve seen it before You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart?
When a sale falls apart, it’s extremely frustrating! And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy.
Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t)
Marketing provides thousands of ways to get and keep your customer’s attention
But you don’t want thousands of ways: • You want a simple system that’s effective. • A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. • A system that has been tested for over 19 years and got results. • A system that has over 967 testimonials. • A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. • And most importantly a system that you don’t have to pull up a 675-page manual to even work out.
The Brain Audit is the book that gives you a system The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what we do.
• How the brain responds to specific psychological triggers.
• How to speed up the sales process without the need to be pushy.
• How do you stop your brand from being a commodity?
When you buy The Brain Audit from 15 July to 18 July 2023, you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’.
Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on: • How You Can Get The Target Audience Wrong • How Target Profile Works • Persona Vs Person and more.
Have a look and judge for yourself here: (This offer expires on 18 July 2023)
https://www.psychotactics.com/special/brain-audit-offer/
Fun Cartoon here
https://www.psychotactics.com/special/brain-audit-offer/
Regards,
Sean D’Souza
P.S. Judge for yourself. You won’t regret it.
https://www.psychotactics.com/special/brain-audit-offer/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcrJyMbGw==
Announcing! How to Become an Expert in Your Industry: Article-Writing Goodies
📅 July 11, 2023 | View in Gmail
The biggest frustration with writing is it drives you crazy. Here are a few goodies.
Fun cartoon here
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”
I had such a godmother. And I got a wish from that fairy godmother in the year 2002.
You see I’d just started up my consultancy in marketing I’d moved from India to New Zealand. No one knew me in these parts. No one knew if I was good at what I did. Or just plain useless. And what was worse, was I wasn’t quite sure either.
Then one day, that fairy godmother whizzed into the room “Write articles,” she said. “Write articles?” I echoed. “What good are articles going to do for me?” I thought condescendingly.
But as fairy godmothers go, they can read your thoughts And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.
But then something magical happened. Something I just didn’t expect. When I sat down to write, I started to get ideas. Ideas that I didn’t know existed in my head. And as I read more books (both business and non-business books), I got even more ideas.
When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.
I wasn’t even selling anything online (or offline for that matter) And there I was..ahem…building an audience. An audience that wanted to listen what I had to say. An audience that went from just friends and family, to a chunky hundred people. Then a thousand. And it kept growing.
I wasn’t doing any advertising No publicity. Heck, I barely knew how to do my own marketing. Yet these articles were like a magnet. They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002). And offline, I was starting to get inquiries too.
“Can you give us some advice on these marketing matters?” they said “Can you train our staff?” they said. Can you do this, and can you do that. And on and on it went. But articles were hard work for me It would take me two days to write a single article. And I’d curse and struggle. And to write one article a month was a big achievement for me.
But hey, I did have a fairy godmother And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her.
“Article writing is about structure”, she said “Structure and drama,” she continued. “Structure and drama and the ‘next step’,” she crescendoed. “Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.” And just like that I learned how to write articles. And now it’s your turn.
Will you let me be your fairy um…godmother? Do you want to learn how to spot drama? Learn how to spot structure? And understand how to use the power of the next step?
Well, ask and you shall receive. But hey, there are no magic wands here. You’ve actually got to go to the link below. And there you’ll be taken to a page with instructions. Instructions on how to get some free goodies. Goodies to drama, structure, and the next step.
So, tah-dah, here’s the link: Free Goodies: Article Writing
See you on the other side! :)
Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration.
Registrations open for the: Live Online Article Writing Course: 5 August. Click here for details
https://www.psychotactics.com/article-writing-course-how-to-write-articles/ . Article Writing Self Study: 12 August. Click here for details.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcTEzsrEw==
Announcing! How to Become an Expert in Your Industry: Article-Writing Course 2023
📅 July 08, 2023 | View in Gmail
The biggest frustration with writing is it drives you crazy. Yet writing is a “language”.
Fun cartoon here
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”
I had such a godmother. And I got a wish from that fairy godmother in the year 2002.
You see I’d just started up my consultancy in marketing I’d moved from India to New Zealand. No one knew me in these parts. No one knew if I was good at what I did. Or just plain useless. And what was worse, was I wasn’t quite sure either.
Then one day, that fairy godmother whizzed into the room “Write articles,” she said. “Write articles?” I echoed. “What good are articles going to do for me?” I thought condescendingly.
But as fairy godmothers go, they can read your thoughts And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.
But then something magical happened. Something I just didn’t expect. When I sat down to write, I started to get ideas. Ideas that I didn’t know existed in my head. And as I read more books (both business and non-business books), I got even more ideas.
When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.
I wasn’t even selling anything online (or offline for that matter) And there I was..ahem…building an audience. An audience that wanted to listen what I had to say. An audience that went from just friends and family, to a chunky hundred people. Then a thousand. And it kept growing.
I wasn’t doing any advertising No publicity. Heck, I barely knew how to do my own marketing. Yet these articles were like a magnet. They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002). And offline, I was starting to get inquiries too.
“Can you give us some advice on these marketing matters?” they said “Can you train our staff?” they said. Can you do this, and can you do that. And on and on it went. But articles were hard work for me It would take me two days to write a single article. And I’d curse and struggle. And to write one article a month was a big achievement for me.
But hey, I did have a fairy godmother And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her.
“Article writing is about structure”, she said “Structure and drama,” she continued. “Structure and drama and the ‘next step’,” she crescendoed. “Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.” And just like that I learned how to write articles. And now it’s your turn.
Will you let me be your fairy um…godmother? Do you want to learn how to spot drama? Learn how to spot structure? And understand how to use the power of the next step?
Well, ask and you shall receive. But hey, there are no magic wands here. You’ve actually got to go to the link below. And there you’ll be taken to a page with instructions. Instructions on how to get some free goodies. Goodies to drama, structure, and the next step.
So, tah-dah, here’s the link: Free Goodies: Article Writing
See you on the other side! :)
Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration.
Registrations open for the: Live Online Article Writing Course: 5 August. Click here for details
https://www.psychotactics.com/article-writing-course-how-to-write-articles/ . Article Writing Self Study: 12 August. Click here for details.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwcTEwsnIw==
How To Know if Your Article is Exciting Enough for The Reader
📅 July 04, 2023 | View in Gmail
How do you know if your article works? Here is what you have to look for. How To Know If Your Article Is Exciting Enough For The Reader (You can also read this article on the website : Read online )-----------When you complete an article, you always have one of two reactions.You think it rocks. Or you think it sucks.And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa.So how do you know if your article works?You would think you needed to read your article from start to finish, don’t you?Quite the contrary: You don’t read the article at all. You simply scan the article. And when you’re scanning, here’s what you’re looking for:1) The headline.2) The first fifty words.3) The sub-headlines.4) The ending.That’s it.If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working.And the reason why it works is because it’s answering all the questions that a reader would possibly ask. Now the only question is: When do you do this audit? Before or after you write the article?That’s a toughie, because your situation determines how you write an article.On some days will write an article from start to finish based on a ‘response’. So if you’re in a forum or a blog, and someone posts something, you’ll find yourself all fired up and you’ll write a detailed answer.In many cases, your answer will have all the power and completeness of a finished article because you’re trying to make sure you cover all the points. In such a situation, all you need to do is make the sub-headlines bold (if you don’t have sub-headlines, invent them for the sake of the exercise). Then audit the article for flow. A touch here, a move there, and your article will be ready.What if you’re starting up from the ground up?If you are starting up from ground zero, you need structure. The structure comprises of the headline, the first fifty words, the sub-headlines that answer the questions ‘What? How? Why? When? Can you give me proof? Can you give me an example?’ And then the ending paragraph of the article. If you follow this systematic approach, your article will flow a lot better than most written material.But let’s take an example using an actual article -----------------Headline: Power of Connectors in CopywritingFirst fifty words: You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting.The sub-headlines:– So what are the connectors in copywriting?– Do you see what’s happening?– A connection is like a bridge– Why is this slip-sliding so very important?– Example, Example:– Personal Experience:Ending: If you noticed, the content in this piece didn’t have enormous style. It lacked stories. It lacked metaphors. And yet it made a distinct point. It taught you something very powerful. Of course, the biggest reason you continued to read, was because of the connectors. Every movie, article or sales letter that’s brilliant always has a connection. Create the connection and your reader will read from start to finish!-----------------See the flow in that article?Once you have flow in the sub-headlines, what you have is solid structure. And that’s what makes an article exciting: the ability to answer all the questions of the reader in a systematic, easy flowing manner.That’s your internal audit system. That’s how you know if your article really rocks. Or sucks.Way better than just ‘wondering’ if it rocks. Or sucks. You can share the article too: Coming in 4 weeks: The key to writing articles is clarity If you can write like you think—you’d be able to turn out not just articles, but reports and books as well. Clarity—or the lack of it, stops us in our tracks. And clarity depends on structure. 4 August: The Article Writing Live Online Course (with Sean D’Souza)Free Goodies |Sales Page and how to get on the waiting list| Alumni Experience |(There will be no live course next year) 12 August: Article Writing Self-Study CourseFree Goodies | Sales page and how to get on the waiting list | About this eZine and your subscription Remember to share this article All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved. Interested in article writing? Have a look at: How To Write 4000 Word Articles Without Getting Exhausted Read and Listen Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com Privacy and Spam Policy I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Why We Struggle With Writing Well (And How Your Brain Is Trying to Drive You Crazy)
📅 July 01, 2023 | View in Gmail
What does it take to become outstanding and then an absolute maestro in writing?
Fun cartoon here
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=67mTiz5gkqf2UBoZu1dmnw
When we first start writing, we know we’re hopeless.
However, in time, we all get to the stage where we’re average. What does it take to become outstanding and then an absolute maestro in writing? The answer doesn’t lie in “practice, practice, practice”.
Instead, it’s something as mundane as a combination of “structure” and “confidence”. But even as you try to get better, your brain won’t let you progress.
Why does all of this happen, and how do you get out of this rut? Let’s find out. Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=67mTiz5gkqf2UBoZu1dmnw | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=OXHk_GD5P.TqZb9Z5YycxQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=J9t2GaQBYXlVHZE8TEFc1g | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=J4oBz4surX48s1qOq7qW2w | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=xoWwMBX7clKy73giKU0Png .
Three trending podcasts (Yes, there are transcripts too)
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=QBwml7OtEOYibf_LyKQthA
Why You Should Not Write Like An Author When Writing Articles Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=QBwml7OtEOYibf_LyKQthA | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=kiNJyFrDNvt4E2Bv_rWj2Q | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=2SyDCOvX5Uc1NyBFmB6fAw | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=1GIE6QIv2kGdAiwvaWRZsA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=qeFn1rtzApV85FAV4zn8Tw
How To Write Non-Boring Stories (While Using Rather Boring Situations)
Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=swblJU9_KjaF.vVdQMTurQ | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=pFWWVbRp3Jbs8Zqz4zQnqQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=ZOTlYabZMQ4YdOD5ITW.hw | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=wczoiVaqPLDZXc8t1cRbog | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=sArIpag7m3skaorjOidsJA
The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content) Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=4qIs84uA5Cy7HwL8EolJFw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=Za1gEySahj3_YvXFNF5HJQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=lvyc9Gg6L68AOK6oxbdELw | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=76gwnhoScgNFSY_gVj2awg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=uPtfP1j9EP0d.ciTvyuKZg
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=67mTiz5gkqf2UBoZu1dmnw
Warm regards Sean D’Souza P.S. Can you do me a tiny favour? Will You Tell One Friend About The Podcast? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
You can send them to this link:
Why We Struggle With Writing Well (And How Your Brain Is Trying to Drive You Crazy) Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=67mTiz5gkqf2UBoZu1dmnw | Apple Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=OXHk_GD5P.TqZb9Z5YycxQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=J9t2GaQBYXlVHZE8TEFc1g | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=J4oBz4surX48s1qOq7qW2w | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=xoWwMBX7clKy73giKU0Png .
Or share it here:
Facebook
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=a_sUczR4440zeVVAPObGyg
Twitter
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=QQi9EUDDvh0hGPzZj2OJMA
LinkedIn
https://clicks.aweber.com/y/ct/?l=98y0i&m=IhjdzqSmoDitt1&b=DDRa7y1NhmAIx.y2nYKXPg
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rKwcDByMzJw==
June 2023
New Product: How To Start Up online (How To get From Being Unstuck, to Idea Generation to Creating Expertise Online)
📅 June 27, 2023 | View in Gmail
When you’re Starting out, should you get more Clients or is it better to Increase Revenue
Fun Image here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JK7io5HQh7Ett1&b=IkkWiAlt0l1m2IMewtQIeQ
When you’re starting a business, should you get more clients, or is it better to increase revenue instead? Session 2 shows you the system that has stood the test of time, and how can you use it to your advantage?
In the 1960s, when my father started up his business, he had only one way to get the word out.
And so he did what most people did back then He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail.
There was, you could say, nothing to distract him. We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles.
We know we want to start up, but don’t know how. Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?
My father had no such “choice problems” Even though he was the first person in his family to get into business, he did just fine. He sent the three of us to the best possible schools, even though the fees at our schools were ten times higher than the nearby local schools. We ate well, drank well and lived well.
When we start out in business, that’s approximately our goal as well The true goal isn’t world-domination. Most of us have no desire to have a fleet of cars, or yachts the size of Monaco. What we seek instead, is a good life. A life where we wake up excited to go to work each day. Where we have time to spend with our families, time to read, time to just be.
Even so, starting up seems so very confusing Which is why you’re likely to find this series on “How to Startup Online” to be extremely useful. It’s not a series on which blog to pick, or how many articles to write. You don’t get advice on how to be a star on Instagram or how to tweak your Wordpress site.
Instead of creating even more confusion and choice-dilemmas, the series sticks to five core points.
- Idea Generation
- How to Scale
- Creating Expertise
- Getting Unstuck
- The Ecosystem Strategy
If you’ve been bombarded with an endless amount of information that has left you even more stuck than before, you’ll like the clarity of this series. The series has precise points to consider, and is designed to get you going, and keep you going. These concepts are the very same methods we’ve used at Psychotactics for the past 20 years. Which means that they’ve been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.
But of course, you can judge that for yourself. On 8 July 2023, we are releasing a small batch of this series. Yes, like most of our products, we’re selling a very limited number of 53 copies. If you’d like to be on the priority list—or just want to read more about what is being covered, then clickety-click on the link below. How to start up online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JK7io5HQh7Ett1&b=IkkWiAlt0l1m2IMewtQIeQ
I think you’ll be quite pleased.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JK7io5HQh7Ett1&b=IkkWiAlt0l1m2IMewtQIeQ
Warm regards, Sean P.S. The product will be on sale on 8 July 2023 to those on the priority list. Here is the link to get on the list.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JK7io5HQh7Ett1&b=IkkWiAlt0l1m2IMewtQIeQ
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxsHCwsjKw==
Announcing: How To Start Up Online (Without Going Around in Circles)
📅 June 24, 2023 | View in Gmail
When we Start out in business, we seek a good life where we wake up excited to go to work.
Fun Image here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K4r8BxGQh7Ett1&b=y14ZSFhqKtg6_hJEUBobcQ
In the 1960s, when my father started up his business, he had only one way to get the word out.
And so he did what most people did back then He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail.
There was, you could say, nothing to distract him. We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles.
We know we want to start up, but don’t know how. Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?
My father had no such “choice problems” Even though he was the first person in his family to get into business, he did just fine. He sent the three of us to the best possible schools, even though the fees at our schools were ten times higher than the nearby local schools. We ate well, drank well and lived well.
When we start out in business, that’s approximately our goal as well The true goal isn’t world-domination. Most of us have no desire to have a fleet of cars, or yachts the size of Monaco. What we seek instead, is a good life. A life where we wake up excited to go to work each day. Where we have time to spend with our families, time to read, time to just be.
Even so, starting up seems so very confusing Which is why you’re likely to find this series on “How to Startup Online” to be extremely useful. It’s not a series on which blog to pick, or how many articles to write. You don’t get advice on how to be a star on Instagram or how to tweak your Wordpress site.
Instead of creating even more confusion and choice-dilemmas, the series sticks to five core points.
- Idea Generation
- How to Scale
- Creating Expertise
- Getting Unstuck
- The Ecosystem Strategy
If you’ve been bombarded with an endless amount of information that has left you even more stuck than before, you’ll like the clarity of this series. The series has precise points to consider, and is designed to get you going, and keep you going. These concepts are the very same methods we’ve used at Psychotactics for the past 20 years. Which means that they’ve been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.
But of course, you can judge that for yourself. On 8 July 2023, we are releasing a small batch of this series. Yes, like most of our products, we’re selling a very limited number of 53 copies.
If you’d like to be on the priority list—or just want to read more about what is being covered, then clickety-click on the link below. How to start up online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K4r8BxGQh7Ett1&b=y14ZSFhqKtg6_hJEUBobcQ
I think you’ll be quite pleased.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K4r8BxGQh7Ett1&b=y14ZSFhqKtg6_hJEUBobcQ
Warm regards, Sean P.S. The product will be on sale to those on the priority list on 8 July 2023. Here is the link to get on the list.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K4r8BxGQh7Ett1&b=y14ZSFhqKtg6_hJEUBobcQ
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxsHCwsjAw==
Why We Struggle To Acquire Skills (And How The Mindset of The Teacher is The Root Cause)
📅 June 20, 2023 | View in Gmail
True Teaching is when the Student becomes the Teacher.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=z6qwvAqCJ8ZT4ivWSD5nCg
Why We Struggle To Acquire Skills
(And How The Mindset Of The Teacher
Is The Root Cause)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=z6qwvAqCJ8ZT4ivWSD5nCg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=z6qwvAqCJ8ZT4ivWSD5nCg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=Z1_u.u0.OIUp9TN71Fw7ug | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=0MxgN_C4fl.uQUMYHP23_w | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=QHkdgD1rZcGk0Pk0bGVE4Q |Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=ywLKlFNAWFHYjrjbHODC4A ).
A client of mine deals with teachers; Not ten or fifty, but hundreds of teachers.
One day, quite out of the blue, she decided to do a rough poll. It wasn’t even a bunch of questions, but just one. And that one question went like this: Who should bear the responsibility for learning: The teacher or student?
The poll was simple enough to get a hearty response
A large majority of the teachers believed that the responsibility of the learning lay squarely with the student. Hence, they lumped 100% of the burden on the heads of the student. Other teachers were less heavy-handed.
A fair number put the figure at about 50:50, stating that the teacher and the student had an equal sense of responsibility. Yet, one fact was clear. No one was willing to go so far as to say that 100% of the responsibility of learning lies with the teacher. And as with any poll, some of them didn’t answer at all.
It’s likely that you agree with at least the level headed teachers
To simply wash your hands off the responsibility and give it all to the student is unfair at best. Undoubtedly, the teacher has a role to play. And for most of us, the halfway mark seems reasonable. Half of the responsibility must lie with the teacher. And half with the student. 50:50 seems fair enough.
And this logic makes perfect sense until we change the analogy a bit and make YOU the teacher.
Let’s say you’ve just had a baby. Newborn, cuddly, smiles erratically and does the same with poo. Let’s ask the question again, shall we? Who is responsible for the well being of the baby? The baby, the parent, or do you come in at a 50:50 mid-zone? Now we’re all in agreement, aren’t we?
Surely you can’t expect the baby to know stuff or do stuff. The baby is the baby. It’s our job as a parent/teacher to do everything. We might not have signed up for the responsibility, but we know without a doubt who’s responsible.
Why then would you not consider your client to be a baby?
Let’s take someone who shows up to learn article writing. Are the clients good at the skill of writing? Even if we were to hazard a guess, we’d say the reason they’re showing up for the course is that they feel they’re quite helpless.
• Cartooning? • Writing sales pages? • Making presentations? • Learning French?
No one ever signs up for a course or learning because they’re already proficient at it and want to show off their skills. In almost every instance, they feel very vulnerable. They know very little, have a smattering of confidence, and aren’t sure what to do, next.
At this point, we step right up as “teachers” and say, “Ooh, the responsibility is 100% your own”. Or we decide that the halfway, 50:50 mark seems reasonable when clearly we need a different benchmark.
Imagine if we took all the responsibility, instead.
Would that change the way we did things? You bet it would. Our goal would change radically from one of “giving information” to one of “getting results”. At this point, all teaching (whether in schools or courses/books) etc. is tipped heavily in favour of giving information.
We believe that if we put all the information in a cohesive, sensible manner, we are good teachers. Good information is undoubtedly a starting point, but the responsibility of the learning is where teaching lies.
Let’s take a Spanish course I’m doing, for instance
Every week, eight students show up on a Zoom call. Two hours and several slides later, there’s a solid sense of direction, yet little or no skill. And at least when it comes to private tutoring, there’s no excuse for such a shabby result.
We tend to show our frustration when it comes to school and university teachers, but they’re doing the best they can in many cases. Hampered by a rigid syllabus, large groups, and endless marking of papers, they deserve every moment of their vacation.
On the other hand, we tend to dictate the size of the group, the syllabus, etc., and we still dole out what is a stream of information. If we were paid based on whether the student could easily—and correctly—do the task, we’d have a completely different method of teaching.
In the Zoom group, barely two or three concepts are covered
That’s slow and often boring for the teacher. Do the students get any level of fluency? Not really, because by the end of the call, there’s a mini-test.
When faced with trying to answer a single question, all eight of us are scrambling, guessing at best. There’s no ease, no confidence and several wrong answers. Guess whose fault it happens to be?
Yes, it’s the student, of course.
And it’s not like the teacher isn’t kind and helpful. She takes all questions during the call, and even later on e-mail. Yet, because we’re not the “babies”, she moves on to the next session in the following week. Learning, as it were, doesn’t happen. All we have is another twenty slides of information.
True teaching is when the student becomes the teacher
If you want to find out how well you’ve done as a teacher, don’t ask the student for the answer. Instead, ask them to teach someone else. If I teach you to draw a cartoon of a whale, would you be able to teach someone else the same thing with a great deal of accuracy?
You’ll know where the dropouts in your teaching lie because as Student A is teaching Student B, you’ll see where they make mistakes in their own teaching. You can then fill those gaps, and as a result, you become diligent at teaching, not just giving information.
When it comes to teaching, you’re the parents and the student is the baby
The baby is supposed to burp, throw tantrums and poop a lot. As teachers, we are the ones responsible for the well-being of the “baby”. The responsibility of the learning is 100% on the teacher and not the student.
And when you take on that complete responsibility, something weird happens. The student realises how keen you are and how you’re focused on their success. The student recognises your mindset.
And without any prompting on your part, the student comes halfway. Without you trying too hard, it becomes a 50:50 arrangement.
Who does the responsibility of the teaching lie with? Now, you know better.
I would love if you would share this article with one friend
You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
Why We Struggle To Acquire Skills (And How The Mindset Of The Teacher Is The Root Cause)
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=z6qwvAqCJ8ZT4ivWSD5nCg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=Z1_u.u0.OIUp9TN71Fw7ug | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=0MxgN_C4fl.uQUMYHP23_w | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=QHkdgD1rZcGk0Pk0bGVE4Q |Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K02n6Z.Gx7Ett1&b=ywLKlFNAWFHYjrjbHODC4A
Why Will Anyone Read My Articles If AI Can Write So Well?
📅 June 17, 2023 | View in Gmail
The bigger picture is understanding how do we really choose and the power of entertainment
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=9GqbK84czbkfvlhreZUfZw
Should I use AI to write articles? Is AI a threat to writers? Will AI replace me as a writer?
AI has sent a chill down the spines of many who create content for a living. • Won’t so much content saturate the market? • Why would a client choose your work when some other similar work can easily be put together by AI? The reason why you needn’t worry is because people have not changed much. They still make their decisions based on specific logic.
Let’s see how you and I make decisions. Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=9GqbK84czbkfvlhreZUfZw | Apple
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=A18G6llaBNkIkFhegiwCYw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=_NhTMkWOe9Mju5ZE2ikJgg | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=ef0j08aYdQTmghPHOpzxvw | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=hlWGLgKyruc7HEQAw.LYiw
Two trending podcasts (Yes, there are transcripts too)
Fun cartoon here
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=N7QO6JIXmjFvfOF2CJBbRw
Will AI And ChatGPT Replace You As A Writer? Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=N7QO6JIXmjFvfOF2CJBbRw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=PtKvgt2n7FmcendGhT2q4g | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=_EtfecDG_RNu8jm4zIDMcQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=GSartpCg2t_DSSY2q1WpTg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=pb.T9eZB0h8LLsTi71xm5A
How To Write Non-Boring Metaphors In Your Articles Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=GVxIBBHvTAuSvK5N8s3Kiw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=ETGmEOnex3TbVQeTPOxdKQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=B4O15rq6YsTcKkAhG.Iw5A | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=P0wZE_q8fekoaxqRLgdHmw | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=86E3cjC5hKkdpeyzurNjHg
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=9GqbK84czbkfvlhreZUfZw
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=v0CR6m.qToRTmulDiTug.Q
Warm regards Sean D’Souza P.S. Will You Tell One Friend About The Podcast? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
You can send them to this link: Why Will Anyone Read My Articles If AI Can Write So Well? Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=9GqbK84czbkfvlhreZUfZw | Apple
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=A18G6llaBNkIkFhegiwCYw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=_NhTMkWOe9Mju5ZE2ikJgg | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=ef0j08aYdQTmghPHOpzxvw | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IjjSfYrTADitt1&b=hlWGLgKyruc7HEQAw.LYiw
How To Write The Curiosity Out Of The First-Line Of Your Article
📅 June 13, 2023 | View in Gmail
However, what makes an outstanding first line? Let’s find out using three simple technique
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J8AOcFqOx7Ett1&b=Lm0J2EP3k9ZR.Q5H0ZiV5A
How To Write The Curiosity Out Of
The First-Line Of Your Article
Fun cartoon here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J8AOcFqOx7Ett1&b=9Jl0bsfE74ekPLmC6a0KkQ
One Special Announcement: (New!) How To Liven Up Your Website, Blog Or Presentation with Cartoons
📅 June 10, 2023 | View in Gmail
Wouldn’t it be great if you could draw your own cartoons for your blog?
https://www.psychotactics.com/davinci/
Just one short announcements today.
The (All New) Da Vinci 2.0 Cartooning Online Course: Bookings are Opening on 23 June 2023.
Wouldn’t you like to draw cartoons to liven up your website, blog or presentations? Wouldn’t it be great if you could draw your own cartoons instead of having to depend on someone else—or worse, buy some ill-fitting clip art?
But can anyone draw? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. But did you know that cartoonists don’t draw straight lines? They draw circles, squares and triangles and they get amazing results.
Is it just an inborn talent? Or can anyone draw? The interesting fact is that anyone can draw and draw well. And you don’t have to believe me.
The proof, they say, is in the pudding. And this pudding (the Da Vinci Course) has been proven to be amazing to turn anyone, yes anyone, into a solid cartoonist. And you can see amazing results in just six months.
If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is the opportunity. We’ve had over 267+ people on this course. People who believed they couldn’t draw.
But don’t take my word for it. You can read their own stories at the link below.
https://www.psychotactics.com/davinci/
Warm regards, Sean P.S. The DaVinci Course—Registrations open 23 June at 3 pm (Eastern US). You can get on the waiting list to get first preference.
https://www.psychotactics.com/davinci/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxszEycTAw==
Why Is Storytelling So Important In Marketing (And How To Use It In Your Marketing)
📅 June 06, 2023 | View in Gmail
We all know storytelling is a crucial skill to have as a business owner. But why?
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=kC83IHi9R_.6Gj4u3FMEXg
Why Is Storytelling So Important In Marketing
(And How To Use It In Your Marketing)
Fun cartoon here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=rMZA2C7umliJC.limlP0dQ
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=rMZA2C7umliJC.limlP0dQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=sb7XKt2RGc4DC89MDa9Y0w | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=GHfet1vfOhrtV.YXSxS5hw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=8YobXXB4vKLuvB814M72kQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=2Y76orBkwfwC0ocVJO3x7A ). There’s an e-mail we’ve run for close to 17 years. It’s the sales e-mail for the article writing course. It kind of talks about article writing. However, almost the entire e-mail is about the idea of having a fairy godmother. It’s about how I struggled so much with writing. When I would get going, a single article would take me two days.
And then, when I got to the end of that article, I wasn’t sure it was good. I didn’t want to learn to write. I just wanted a fairy godmother.
Do you feel like you need a fairy godmother too? What you’re experiencing almost at the start of the e-mail is the same thing you experience when you walk into a movie theatre. You’re locked into that movie that’s running on the screen. The lights go out, the film comes on, and you are taken to a different space and time. You don’t—and often can’t—focus on the world outside.
Storytelling does the same job, except with no theatre and with the full volume of distraction. Somehow, when you talk about a story or tell an account, you get the audience’s attention, even under trying conditions. And it doesn’t take much to become a storyteller, either. The first part of the storytelling process is to do what movies do.
Movies move you to a different space and time. Hence, if I’m standing on stage and talking about The Brain Audit, it’s pointless to talk about The Brain Audit. It’s boring to say, “oh, you know there’s this book, it’s called The Brain Audit and blah, blah, blah”.
The audience isn’t bored, but they’re in their world. They’ve just been checking their e-mails; they’re likely to be on social media or have been in the middle of some conversation before they sat down to listen to you.
When you give them something boring, they are still locked into the world they were in. The space and time haven’t changed at all.
When presenting The Brain Audit, I’d lift a chair and place it on the stage. Instant curiosity sets in. And my job is to unfold that story so that it’s not just some stunt but something that fits in entirely with The Brain Audit. “I’m going to sit on this chair,” I’d say to them. “And then I will stand up”. True to my promise, I sit and stand, repeating the action. In about 10 seconds, the audience is locked into what comes next.
What comes next is one of the main aspects of storytelling. What happens to Cinderella when the godmother appears? What happens to Sean from 2001 when the fairy godmother doesn’t show up? What happens to the articles? Similarly, what happens next with the chair in the presentation?
I’ll tell you what happens next. I explain that the chair doesn’t fall apart. I can sit on it, stand on it, dance on it, and it doesn’t let me down. I never test a chair before I sit on it. Even if I were seriously overweight, I wouldn’t go around trying the chairs before seating myself. Why does the chair work so well? I ask the audience?
The answer is obvious, isn’t it? The chair is built on science. It has clear parameters, and you must consider them when creating a chair’s mould. You can have any colour, even bizarre shapes, but the chair must not fall apart.
The structure is what causes the chair to perform consistently time after time. However, when we look at our marketing, we don’t see that structure. We don’t know exactly what we’re supposed to say when someone asks us what we do.
We don’t know how to promote our business or even if we’re doing the right thing. We hope that if we do something, our fortunes will change. However, what we’re lacking is a structure or a template.
And that’s what The Brain Audit is all about. I tell the audience that it’s not necessarily something new. The information in the book is probably as old as sales and marketing have existed. However, it is helpful because it shows you exactly why clients buy and don’t.
It shows you why and when clients hesitate. At this point, imagine you’re sitting in the audience. You’ve been transported from the chair sequence and thrown into another story—the story where you’re just throwing everything at the wall and hoping something sticks.
Standing on the stage, in front of you, is someone saying they’ll give you a template. Do you want the template?
Of course, you do! Even if you’re a pro at selling, you still want to know what the structure is all about. And if you’ve been burned many times or don’t feel like being one of those “let’s hustle” people, you instantly want to know how to solve your problem. However, what’s important to note is that the journey started with the story.
A story doesn’t always need to be told; sometimes, a name is enough. Let’s take two products from Psychotactics. One is called “Black Belt Presentations”. The second is called “Dartboard Pricing”. Which one seems to be more attractive?
People pick the pricing one because what’s interesting about a random, generic term like “black belt”? It’s interesting to note that before we know what’s in the course or book, we are already demonstrating a bias between one product and the other.
When you expand the term “Black Belt Presentations” it still feels like a struggle. While it’s a fantastic product for constructing your webinar and presentation, it lacks the story aspect. “Dartboard Pricing”, on the other hand, talks about how to set your prices.
You might think it’s all very scientific, but instead, it’s a matter of setting up a dartboard and throwing darts at it. This unusual concept gets your curiosity bubble going. You know it can’t just be one dartboard-throwing move to setting the right price.
Yet, that’s the key to storytelling. One title didn’t move you much. The other pushed you into a different space and time.
The crux of storytelling is about another space and time. Your audience is hooked. Now it’s up to you to get them to “what next, what next and what next” until you seamlessly move them to the product or service you’re selling. And when you do get to the product or service, the audience knows it.
They’re smart—whip-smart. They’ve seen a hundred or a thousand other pitches before. They know you’re special because you’re not boring.
Most people are boring. Their pitches are boring. And there’s a way out with storytelling. And once you discover it, you too can run the same e-mail for 17 years in a row, fill up your courses and never be boring again.
Do share this article with one friend:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=AoGJ1q5ffjT_dxvMHBlLRQ
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=jDa013mBYiGucQx8ZI8scA
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=LCa8SPJpwM2S4lsIa2LZfw
Announcing! Two Live Online Courses
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=mj6LSOOcVM3epEWNZ1Kv_g
All New DaVinci 2.0 Cartooning Live Online Course: (Bookings open on
23 June 2023) Wouldn’t it be great if you could draw your own cartoons instead of having to depend on someone else—or worse, buy some ill-fitting clip art? Read how you can do all that and get called a cartoonist too!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=mj6LSOOcVM3epEWNZ1Kv_g
The Article Writing Live Online Course with Sean D’Souza (Bookings open on 4 August 2023) Learn why articles do a far superior job of attracting the clients that you want (and how the right articles make you the expert in your field) Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=HrYGECUACNvWNwWk.B4bYg |Sales Page
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=FfyhiOd9MMzjmnGD17m1lw | Alumni Experience
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=n.UyLgOqVrr3SXOT0Zqqcw |
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=1ymQGIkKN03qRuRn_Z1L1Q
Products you may have missed: Click here for the Top-Selling Products Under $50
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jm_w0x2lh7Ett1&b=FpdI2TPg.PI0MYZ9ONglZQ
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxsLGycjEw=
One Announcement: (New!) How To Liven Up Your Website (The DaVinci 2.0 Cartooning Course)
📅 June 03, 2023 | View in Gmail
If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is it.
https://www.psychotactics.com/davinci/
Hello from a lovely wintery day in Auckland. Just stopping by to let you know what is happening at Psychotactics this month.
The All New DaVinci 2.0 Cartooning Online Course: Waiting List Is Open
Wouldn’t you like to draw cartoons to liven up your website, blog or presentations? Wouldn’t it be great if you could draw your own cartoons instead of having to depend on someone else—or worse, buy some ill-fitting clip art?
But can anyone draw? You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. But did you know that cartoonists don’t draw straight lines? They draw circles, squares and triangles and they get amazing results.
We’ve gone much too far believing in the concept of inborn talent
Since 2010, we’ve had over 267+ clients who’ve suspended that the idea of “inborn talent” and trusted the Psychotactics system. And they’ve changed the way they look at themselves. • Would you like to get out of your comfort zone and get into the fun zone? • Would you like a challenge that enables you to release that creativity you’re not sure about?
If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is the opportunity.
As they say, “the proof of the pudding is in the eating”.
Judge for yourself at:
https://www.psychotactics.com/davinci
Image
https://www.psychotactics.com/davinci/
Warm regards,
Sean
P.S. If you have any questions, do email me
sean@psychotactics.com . I answer all questions.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxszEycjKw==
May 2023
Last Day for Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages On your Website + Special Bonus
📅 May 30, 2023 | View in Gmail
Do you often wonder if your home page, about us page or client acquisition page is working
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from the 27 May to 30 May 2023 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.
Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.
But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
Introducing: The Website Component Series
Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.
And the Special Bonus: How To Maximise The Power Of Bonuses
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
In this 40 page booklet you will learn: • The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…
Judge for yourself at: Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Warm regards, Sean P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic. Judge for yourself at Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
P.P.S. This special offer is only valid until 30 May 2023 (US Eastern). Have a look and make a decision based on what you read. Website Component 2.0 Special Offer
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKxszEysLKw==
Announcing (New!): How To Create Compelling Pages on your Website + Special Bonus (Valued at $45)
📅 May 28, 2023 | View in Gmail
Special Bonus - ‘How To Maximise The Power Of Bonuses’ .
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J1IPmGTAB7Ett1&b=lBsrgox.akZToTTMQpwgdw
Hi Seree
When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 27 May to 30 May 2023 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.
Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.
Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.
But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
Introducing: The Website Component Series Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step. And the Special Bonus: How To Maximise The Power Of Bonuses In this 40 page booklet you will learn:
• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more… Judge for yourself at: Website Component 2.0 Special Offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J1IPmGTAB7Ett1&b=lBsrgox.akZToTTMQpwgdw
Warm regards, Sean
Why Kids Seem To Learn Faster Than Adults
📅 May 23, 2023 | View in Gmail
Do Kids Learn at a Faster Rate Than Adults? But why does this phenomenon occur?
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.9izANV_7Ett1&b=WZi0PrPL2MOLbWtSBzSPuw
Why Kids Seem To Learn Faster Than Adults
Load the images to see the cartoon. It works!
How To Accelerate Learning (And the Surprising Power of Fun)
📅 May 20, 2023 | View in Gmail
Fun seems obvious as a concept. But “fun in learning” almost seems like a bit of a paradox
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=NUvwmBGk3mvi5nP6_08ueA
How To Accelerate Learning
(And the Surprising Power of Fun)
Fun Cartoon here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=HZytgZwQcNuYHnDC4LqmRw
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=HZytgZwQcNuYHnDC4LqmRw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=wMqUjV2A7ZvBcOBNVOyF6A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=eqZ5YetwtnNJv7GE5kFt7g | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=To6wAD0aHH4xnNoqL5QMBQ |
Fun seems obvious as a concept.
But “fun in learning” almost seems like a bit of a paradox. What is “fun” and how can you find it, let alone use it when you’re teaching a skill? Let’s take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet again.
Think of how rigidly your desks at school were placed
Now think of all the schools in almost every country, and you get the idea of conformity and rigidity. And yet if you look at a video on YouTube about the language teacher, Michel Thomas, you’ll notice something quite odd.
Thomas has been given what could be considered the most challenging students in the class. And his mission is to get them started on learning French. However, Michel Thomas does something entirely unexpected.
The students are clearly in a classroom, but their first task has nothing to do with learning the language
Instead they start by getting in sofas, moving screens and creating an atmosphere that’s more like your lounge, rather than a room you’d find in a school. Thomas says, “Learning should never be work. Instead, it should be a pleasure”.
How about we upgrade that to a bit of fun, instead?
Incredibly enough we have to define the concept of fun. Fun, at least in this context, is the opposite of intimidation. If you looked at the classroom and the desks represent intimidation, then the opposite of that scenario is fun.
The biggest reason for fun in learning is because learning itself is kind of annoying.
It starts off being very exciting, of course. If someone were to ask you if you wanted to learn how to draw, you might say yes. If you were nudged enough to believe you could dance, you might stand up unsteadily and go along. And whether you’re learning to write a book, or skip your way through Photoshop, it’s fun at the start, and then all hell seems to break loose.
But why is this the case?
It’s because the teacher hasn’t identified the intimidation factors. You know how this saga rolls out don’t you? You get a course online, and it starts gamely enough. Then you tend to give up, shortly after. And people nudge you in the ribs and say, “you should make it a habit; you should persevere”.
But why did you give up in the first place? You know the answer already, don’t you? If you were having fun, or if there was a nice little “carrot” at the end of the activity, you’d never need any incentive. You’d show up anyway, wouldn’t you?
Clients are pretty smart. They know why they’re headed to a workshop or a Taking Action Forum. They know the real purpose.
• But why does the traditional system have to be so dull, so very boring? • Why does it have to be restricted to one after-event party or one meet and greet?
You can teach Photoshop at a cafe just as you can teach it in a boring environment. And that’s just the starting stage for a teacher to consider. Within each course, there are fun bits and parts that intimidate the heck out of everyone.
Why not look at the intimidation and see how you can make it fun?
Clients join 5000bc because they feel the loneliness of working alone. It’s an online community that has many aspects to it. And one of these aspects is the “taking action forum”. You go in; you post what you’re going to do, you get a buddy, and off you go.
Except, not everyone was off like the wind. Some would start and then stop without warning. Why? A bit of intimidation or confusion enters their life, and it’s not much fun having to report back.
But what if the reporting back was fun?
Renuka and I often discuss a lot of how we can make things more fun on our Friday coffee trips. And Renuka is slightly famous for handwritten cards and sending New Zealand chocolate. We already send out over 500 bars a year, but she suggested we create a little more fun. And here’s how it went.
If anyone posted a goal in the Taking Action forum and then followed it up for a week—yes, just a week—she’d send them chocolate. Almost overnight, the Taking Action forum went slightly bananas.
Was it fun to go for the reward? Of course, it was. Can you buy yourself a bar of chocolate from the corner store? Sure you can, but that’s no fun, is it? Instead, you get a bar of chocolate all the way from New Zealand.
And the same sort of fun applies to workshops
If you ask clients why they’re at a workshop, they often say: to learn the skill. And that’s true, except for one minor point. If you announce that the workshop is going to start at 8 am and go to 8 pm, they all groan. Wait a second, wasn’t that the agenda?
Wasn’t that the whole reason why clients were showing up to the workshop? But the moment you put them in a room with no escape, they look longingly at the EXIT sign. Working, studying, learning—that’s all intimidation. The EXIT sign represents fun.
Which is why you build a workshop around the EXIT sign
You talk as little as possible and send clients out to do assignments. You get them back in the room to take stock of their progress, and off they go again. At a Psychotactics workshop, clients spend ⅔ of their time outside the room. In the Netherlands, for instance, they weren’t even in the building.
They’d go for a walk for 30 minutes and come back having finished their assignment as planned. And the fun isn’t just built around the workshop itself, but before and after the day is complete as well.
In our Brussels workshop, everyone went on a train ride to the Tintin museum. Munich was about going to the Old Masters Museum. In Washington D.C. we went to the Smithsonian. In Vancouver, we jumped on a boat and went to across the island and had a scavenger hunt.
Yes, you read correctly. You get no points for getting it right. You get it wrong. In the info-product course, there’s a section where clients have a tough time wrapping their heads around the fact that you can take any three topics, string them together and create an information product.
Which is why they’re given an exercise which is a whole lot of fun and try as they may, they can’t get it right. In fact, everyone gets it wrong, and it’s a barrel of laughs.
Which brings us to an interesting point: what do you do next as a teacher?
• The first thing you need to do is make the environment as interesting as possible. • The second thing is to figure out which portions of the course are difficult, and then isolate those parts and make them fun. • The third part is not to try this all by yourself. Ask your clients how they would make it fun. You’ll be surprised at the answers you get.
And this fun element isn’t restricted to live training situations
Do you make videos on YouTube? Well, so does Peter McKinnon. What is the difference between him and thousands of other photographers on YouTube? He’s fun. In one episode he shows the audience how to instantly wipe off the camera data immediately, then he shakes it to get the data back.
At first, the audience is gobsmacked until they realise McKinnon is having a go at them. Look at the comments, and you’ll see none of the hatred.
McKinnon is clearly having fun and getting his audience to follow—even while educating them. Stories on podcasts, that’s fun. Cartoons in books, that’s fun too. There are squillions of places you can bring fun to the table.
Once again, if you don’t know where you’re scary, ask your audience. They’ll tell you what you’re doing that’s intimidating and also how to fix it quickly.
This fun element also applies to your learning
All around you, you’ll hear people giving you the advice to turn off your distractions. Sure, if that’s getting in your way, do it. But I get a lot done, and I spend every 30 minutes on the floor. Why? Because I want to rest my back, and while I’m doing that, I’m laughing my head off. I’m watching comedy on YouTube.
I’ll watch Danny Bhoy, Live at the Apollo and other comedy series. From time to time, I’ll head to Pinterest and check out what’s popping on those screens. Twitter that I avoid, but Facebook is another place I’ll go to waste time. I don’t want my day to look like something out of St.Bernard’s Monastery. I want to have fun.
Which brings us to the end of this article
Learning is largely boring, whether we like it or not. As a teacher, you have to do your due diligence (which in itself sounds boring). Find the bits that clients struggle with.
How can you fix that and make it fun?
—Photoshop was designed to put you to sleep. Instead of nodding through fixing a photo of some flowers in a vase, how about picking up pictures of things you like and playing with them instead?
—Can you get your kids to skip while teaching them?
—Can you get your clients to submit their work as stick figures instead when learning to write headlines?
You know what fun looks like. Now go ahead and remove the intimidation and make it fun — both for you and your clients.
Fun Cartoon here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=pN5zt5NamD6y93vqlG8oig
Announcing: Coming Soon! (New) The DaVinci Cartooning Course 2.0: (Bookings open 23 June 2023) If you thought: “I can’t draw a straight line,” this is the course for you. That’s because cartooning involves mostly wobbly lines. Plus you have a lot of fun on this course. Click here for more details
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=pN5zt5NamD6y93vqlG8oig
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=B9W0c0eL7V4yw96Mp2eZPw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=aDBE60dNoYRF7RkzffbWYQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=UoXvxZTbIx9z_HbQHrIg4A
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Quick Reads
—The 21-Day Habit Myth (And How You Can Create A Habit In Minutes, Instead)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=Vr_1OpbP8Ybs22OdSBaW.w
—Habit Change? 3 Unusual Angles On How To Look At Habit Transformation
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=Md9pmwDlLNz5DEI_lzlqDQ
Free Reports
— “Why Headlines Fail (And how to create headlines that work)”
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=kfx.2H0jK76GCqqnGAqVHg
— The Brain Audit Excerpt: Why Clients Buy (And Why They Don’t)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=HRSJAHgG4JiocN3teUJR.g
I would love it if you would tell your friends about Psychotactics :)
Tell your friends:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=NrQ9GOYo4ZB7nTHkg8PiCQ
Three Month Vacation:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iof1OT.uV7Ett1&b=uwwo8vxcaVNteSzr7P8MXg
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyMTMzsbBw=
How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)
📅 May 16, 2023 | View in Gmail
Every business has a puzzle that needs untangling. How to use a puzzle in your sales pitch
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=0tPKDA0nM_PEeLUJv6WObg
How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tx4YnFT2H6SiF9HRktjDsw
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tx4YnFT2H6SiF9HRktjDsw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=hlbzzblH6gSeLh4jglQ2.A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=btBpTIxcEnBId97x2jBqzQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=ay8iwaAhWEjeww.7kpCpgg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=PuDz.FDJXR3xSsrOw6U4aQ ). Imagine you’re in a room with me, and I have a jug of water and a glass.
I pour the water into the glass, and I drink it. Then, I pour another glass, and I drink it. Then, yet another, and I drink it. At that point, you’re on your phone or distracted by what happened earlier in the day.
Would you continue to be distracted, or would you pay attention? The chances are you’d be curious to know what happens next—and so you’d be likely to stop what you’re doing and look towards something that is unfolding before your eyes.
What does this have to do with a two-minute sales pitch, you may ask? A sales pitch isn’t something that you and I look forward to at any point in time. When someone starts to try to sell us something, we instinctively put up barriers. The sales pitch doesn’t need to involve any monetary transaction, either.
Maybe it’s a friend trying to convince you to try out a different flavour of ice cream. Or a relative keen to tell you how to overcome your acidity problem. We can’t help but put up the walls whenever someone tries to sell us something.
Part of the reason is the mismatch between “buyer” and “seller”. When someone asks you, “what do you do”? they don’t have a clue as to who you are. Fat chance of them buying something a couple of minutes later.
Yet some are capable of getting an idea across and getting the other person extremely interested. And giving yourself two minutes—or even just 60 seconds- is crucial. You’d think it would take longer to get someone interested, but that’s seldom the case. We read the headline of a news article, and then we read more.
We stumble on a sales page or an article, and it’s the first few lines that get our attention. To understand how to pitch an idea, we need to make our concept viable in seconds, not minutes. The question is: how do we do it?
Let’s look at a couple of ways Method 1: A puzzle Method 2: Demonstration
Let’s start with the puzzle.
Method 1: A puzzle
Have you watched the movie “Speed”? Even if you have, here’s the premise: A disgruntled, dangerous man plants a bomb in an elevator. When his mission fails, he plants a bomb in a local bus and threatens to set it off unless his demand is met.
The bomber states that a bomb on the bus will activate once it reaches 50 miles per hour (80 km/h) and detonate if it slows below that speed. He also demands a ransom of $3.7 million and threatens to trigger the bomb if any passengers leave.
That’s a puzzle, isn’t it? When you bring up a puzzle, it’s almost impossible to ignore. We can’t help but pay attention to a mystery. And no matter what we sell, it’s usually a puzzle, but instead of making it sound interesting, we say something boring.
Let’s recycle a conversation we’ve all had, shall we?
Prospect: What do you do? What we say: I’m in marketing, and we help small businesses get clients via social media.
It’s interesting, isn’t it? But not quite interesting enough, so here’s a puzzle instead. If you get onto Instagram, you’ll notice that the businesses that get the most traffic are those with sexy models, fast cars or something really shiny. Yet, you get almost no attention if you’re a plumber, a fence fixer, or sell ball bearings. How do you have a seemingly “non-interesting” business and still do well on social media?
You see what’s happening, don’t you? The moment you wrap up what you do into a sort of puzzle, you are no longer trying to sell something. Instead, it’s like handing someone a Rubik’s cube and asking them to solve the mystery.
Even if the person has zero interest in marketing, you’ve still activated their interest. They want to figure out how a mundane profession can do well in an area dominated mainly by glitz and glamour.
Let’s take another example: Prospect: What do you do? What we say: I help clients spend less time and earn more.
And here’s how you turn it into a puzzle. Would you like to earn $10,000 more in your business per year? Or would you like three months off, instead? Most people want three months off, and the extra income is not a priority. Yet what if you were to take three months off and still earn $10,000 more? How could that be possible?
The question is: how do you make it into a puzzle? The puzzle is created by contradiction. In the movie, Speed, the obvious way to end the hostage drama would be to stop the bus, but already that 50 mph limit has been established. The second obvious solution is to have another bus run alongside and get all the passengers off the bus.
The characters in the movie can’t do that, either. It’s a contradiction, and the problem becomes seemingly unsolvable. The same paradox popped up when we talked about selling plumbing or ball bearing on Instagram. It doesn’t seem to fit, yet it looks like you have a way to defuse that Instagram bomb.
Finally, when we look at the income issue, we know that people want to earn more. However, they also want to have more time off. It’s one or the other. Yet, when you bring up the issue of taking three months off, which is quite unimaginable, and earning more, you’ve created a contradiction—a puzzle that begs to be solved.
Every business has a puzzle that needs untangling. There’s a precise reason why you start your business. No one tends to wake up one day and say: Oh, there are seven thousand cafes in this city, and I’ll just start one more. You start up your business because you think you solve the problem differently.
And that’s how we went about creating most of our products and courses too. If you look at the stuff we do at Psychotactics, there’s nothing particularly new or extraordinary.
We have products about client behaviour, pricing, article writing, sales pages—and so on. If someone asked us: what do you do, we said, “pricing OR article writing OR sales pages”, they may be interested, but the chances are that they don’t have any interest at all.
Until you turn the very same thing into a puzzle Let’s take the product on pricing, for example. It’s called “Dartboard Pricing”. Even without saying much, those two words represent a puzzle. Pricing should be scientific, yet some product claims to use a seemingly fun game inti pricing products and services. However, let’s go past the product’s name and look at the puzzle itself.
Prospect: What do you do? What I say: The moment you raise prices, you tend to lose clients. Yet, what if there were a method where you increase prices by 10-15% regularly and never lose clients? Instead, it gets clients to see what you’re doing and still want to buy more frequently from you.
Or if we take the example of the sales page course Prospect: What do you do? What I say: When a copywriter is given a sales page to write, they usually take two weeks or more and charge thousands of dollars. Yet, a complete beginner can consistently turn out a sales page that’s just as good and do so in under three days.
In every case, you can create a bit of a tangle. When concepts lie in direct opposition, the client has no choice but to pay attention. Every product or service in your business has inherent contradictions. If you want to get a client’s attention in a few minutes—or even in under 30 seconds—you have to find out the contradiction in your product and service.
However, be aware of the biggest mistake that people make They think their company is the story. Your client isn’t buying your company. When the person asks: what do you do? they’re not really interested in all in your company.
And we’ve already established that they don’t know you at all. This is why they’re asking the question in the first place. Hence, you have to, have to, have to—tell them about ONE product.
Or ONE service.
You cannot talk about your company. You simply cannot. Once you get them interested in one product, they will want to know more. That one product provides the doorway to other product or services. Clients will want more if your products are good, so there’s zero point in pushing the entire company on them in a minute or two. Stick with just one product or service, and you’ll do fine.
A puzzle works. But then, so does demonstration, provided you’re not in an elevator.
Method 2: Demonstration
The executives at Corning glass were confused why one salesman was ahead of everyone else.
Corning glass had just developed the safety glass and introduced the concept to prospective customers. At the time, the idea of safety glass was new, and customers were very sceptical about this new type of glass. In short, sales were relatively stagnant.
Yet there was one salesman who was filling in orders like greased lightning. And that left the executives at Corning glass flummoxed. How could one person be so far ahead of the rest?
What strategy could he be using that was so very compelling? And were customers lining up to buy from one person while they seemed lukewarm to the rest of the sales force?
The question was asked. The salesperson answered: “First, I get some pieces of safety glass cut into 6″ X 6” pieces as samples. Then, I got myself a ball-peen hammer. I’d walk up to a prospective customer and say, ‘Would you like to see a piece of glass that doesn’t shatter?’
When the prospect says, ‘I don’t believe it,’ I put the glass on the counter, bringing down that ball-peen hammer hard on the glass. The prospect reacts instinctively, shielding his eyes from the inevitable shattering of glass that is to follow. Of course, the glass doesn’t shatter, and the customer is impressed.
“Wow!” says the customer, “That’s incredible!”
Then I’d say, ‘How much of it would you like?’ And I’d pull out my order pad and start writing the order.”
A demonstration can be far more memorable than words Usually, words tend to be flat and uninteresting. For instance, someone might say, “I help photographers tell stories”. Or, “I show people how to cook tasty Indian meals in minutes”. These are word-based responses that don’t tell a story.
A demonstration, however, needs to have a storyline.
Take, for example, the story at the top of this article. I have a jug of water and a glass. I pour the water into the glass, and I drink it. Then, I pour another glass, and I drink it. Then, yet another, and I drink it. You’re watching me drink glass after glass of water, and a thought crosses your mind.
You wonder: where is this going?
And here’s how the “pitch” would roll out.
A person speaking: There’s a problem with how businesses work. There’s a feast or famine. When we get clients, we get a lot of clients, and it’s overwhelming, but we have to keep going.
However, we often get to the end of the feast, and there’s no more work for a while. And then I’d go on to talk about how you could use marketing to control the feast or famine.
The concept wasn’t complex, and there was a story.
This means your demonstration needs to have a story Febreze is a billion-dollar brand for Procter and Gamble, and they still use demonstrations. In one ad, a woman sits happily on a couch with her cat right next to her.
The VoiceOver says, “Sadly, Angela’s gotten used to the odour the cat leaves on the couch. She no longer smells it. Yup, she’s gone NOSE BLIND.” We staged an intervention to help her sister break the news.
At this point, a couple of guys enter the room and take Angela’s couch away. When we return, we see her sister and Angela look at the new couch. Instead of the typical sofa, you’d expect, it’s been transformed into the shape of a giant cat: giant head, giant paws, even giant eyes. And yes, there are about six other cats on and about the cat couch.
“This is exactly what your house smells like,” says Angela’s sister to her. “For real?” asks Angela, quite taken aback. “Yes”, comes the swift answer. Then they both laugh, while Angela is still very much in shock at how the world sees—or rather, smells—her house. At which point, Febreze comes to the rescue, and everyone lives happily ever after.
Febreze is a boring product, isn’t it? It’s a deodorising liquid of some sort. There isn’t anything dramatic or even fancy about it. Yet, the advertising has to create some sort of drama that brings out the story.
When you look at advertising, especially on T.V., you’ll notice that the ones that get the message across are those that have a demonstration, and it’s often not even 2 minutes long. Or even a minute. In 30 seconds, you can tell a story by using demonstration as a technique.
However, there’s a reason why you have two different methods to get your message across. It’s one thing to have a ball-peen hammer or Febreze story. It’s much harder to get the same level of impact when you’re relating the story. The demonstration story seems to work best when it’s demonstrated. Using the puzzle as a method means you can create the puzzle even while trying out that so-called elevator pitch.
Since the puzzle is mostly mental, it doesn’t require props. It’s important to note that the puzzle method brings up a lot of questions, while the Febreze story starts with questions but usually ends with a fairy tale ending. Having both ways at your disposal means you can talk about your product or service when you’re in entirely diverse locations or scenarios.
Sales is a transfer of enthusiasm from one person to another. With the demonstration, you’re telling a story, and that’s a lot easier to recount with enthusiasm than some dull script. With the puzzle, you are also tying the concept up in knots, much like a riddle.
It’s far easier to be enthusiastic about these methods without ever trying too hard. A script, on the other hand, feels forced and clunky. The moment you think you have to act like a show pony, you lose the joy, and it’s a lot harder to sell anything. The client feels no warm breezes of enthusiasm, and they move on to something more interesting.
Hence, if you want your two-minute, one-minute or thirty-second message to stand out, use a demonstration or a puzzle.
And remember that no one is interested in the company. They’re only buying “a product” or “a service”. It’s time to get your pitch together and have fun selling your product!
Do share this article with one person:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tx4YnFT2H6SiF9HRktjDsw
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=xsDu6Wpzasb5r78uxUk6Hw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=kNYCuwgqemrVfXgnPp4cBA
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=qiTITk03Rt6FpE14zyGgiQ
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tb2G1gaELKrCfF_yqXJnxw
Coming Soon—DaVinci 2.0 (New) Cartooning Live Online Course Wouldn’t you like to draw cartoons to liven up your website, blog or presentations? Click to read more: DaVinci Cartooning Course 2023
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tb2G1gaELKrCfF_yqXJnxw
(Bookings open 23 June 2023)
Product Offers: Links you should visit
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=jZ8lh3_ZonEkDxCoIPJ_Tg
The Brain Audit How to market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=B6kYKK81IcpqWdnv.N83jA
Testimonial Secrets How to get meaningful testimonials, without needing to ‘bribe anyone’ for it.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=jeFRMh9xnK4Jgjl_2BcgcA
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=9qvshbZ_ysNs8o2ipifHhQ
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
5 Most Popular Podcasts Why Staying Small Is Probably A Smarter Move iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=9UEyeDyy2.FOH.4LSjFllA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=49uFvfNUFR_Yg2LYkUYNFA | Read
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=b9U2_z015j_DPVkw800QFg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=49uFvfNUFR_Yg2LYkUYNFA |
The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=bsN2K0xJBB8bBGWFleGGbw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=7Kxjzw_a..9fSVfOTimkcQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=ydCFhID1zJDbLSMDZ.R80A | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=3PErwiQMSsPQh8eAd1PUSA |
Planning On Starting A Membership Site? How To Decide Which One Is For You Read Online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=hlw.XscCg0H.IoU75Fi3.g | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=7k5SWO_bpJrwDqd0TbQ8yA | Stitcher
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=j6s_zohZDJNLzKr18Ir7vw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=UZjYVR.z6qKTHazIRmzmAA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=8.2ur8FZwU.EHY4TGaYKOw
Why You Need To Start A Project—Not A Business Read Online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=NhV1P_ItP60fgoZauHUxgA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=VbUghXDpHwQpugp5lweELg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=Nq7r5Rhq3E2My0RczApgNA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=SZMIKvecvqeC3YvKAkhL0g | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=tZptmjbEQXUUDOH8HvDiqQ
Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=6lHMZqTDvbP4JMq65jQlTw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=fTnYtgsLBunuhDC0NTKjbw | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=fPvzjg.lXV.qxJ4yO4jY8A | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JB4oY8yAZ7Ett1&b=6FWqeYpMI6ZX8D4y0sfPeg |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwMTIxsDGw=
Will AI And ChatGPT Replace You As A Writer?
📅 May 13, 2023 | View in Gmail
Will ChatGPT Replace Writers? What is the future of writers?
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4SwT4juI2ak7D4pMZKmdCQ
What do you think or feel about AI tools in article writing and developing courses?
Will ChatGPT Replace Writers? What is the future of writers?
If you haven’t already heard the news on the street, you soon will. AI is going to take away all our jobs as writers. Anyone can create a course in minutes, write an article like a pro, or generate thousands of outstanding headlines with ChatGPT.
Is this just a rumour or is this our dystopian future? Here’s a slightly sane answer from New Zealand. Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4SwT4juI2ak7D4pMZKmdCQ | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=tSjOOsO_VxnhFVuZnmDCeg | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4AOI61PHpTEsY_tLWX1U4A | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=kwRnhb.C5KpSg5kuL4NnMg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=ulWVgIZb.eFHTOYEZdQamw
Three binge-worthy podcasts on ‘Pre-sell’
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=YEX5YZ9oDgSy9f.sR1uFCg
- How To Use Simple Stories To Pre-sell Your Products And Services Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=YEX5YZ9oDgSy9f.sR1uFCg | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=_IgMzTjSLI_yYOS8YhKwZA | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=z2sYDHbnHj3ev6s3KM5JFw | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=ETSOtmr829SdC3lER1mxVA |
- How To Strategically Tackle Promotion Of Products and Services Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=mUqswOpaXtn57c04csIL8Q | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=wb1oY5ZH366f6FmlXBW4qQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=KCqq1tQy_u6KghHB_ocJog | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=usvJ0VTBNcbNZXTJzl2xwg |
- Pre-Sell Strategy: (Some Unusual Questions) Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=nUXCiEOyXnLS3ff4plxPSg | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=_OzCtNWfiFD5WbNe0EPdCQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=_pldwm68P2nXSLyMaiNh5Q | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=M_BswlHVLOCK84W0Qx_IhQ |
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4SwT4juI2ak7D4pMZKmdCQ
Warm regards Sean D’Souza P.S. Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
You can send them to this link: Will AI And ChatGPT Replace You As A Writer? Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4SwT4juI2ak7D4pMZKmdCQ | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=tSjOOsO_VxnhFVuZnmDCeg | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=4AOI61PHpTEsY_tLWX1U4A | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=kwRnhb.C5KpSg5kuL4NnMg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=ulWVgIZb.eFHTOYEZdQamw
Or share it here:
Facebook
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=LG7na_i_sE0y1IhzCFamAg
Twitter
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=IQPxCSV_3m_sUxjleuHDLw
LinkedIn
https://clicks.aweber.com/y/ct/?l=98y0i&m=IqGxvL0GkDitt1&b=1mbdS1pNPTyBku4i7Gh8Eg
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rKyMTMzsLBw=
Last day: Special Bonus: Website Strategy Masterclass: (Free when you Join 5000bc)
📅 May 09, 2023 | View in Gmail
How to Create a Website that not only attracts more customers but actually gets them back
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
Today is the last day to get the Special Bonus: Website Strategy Masterclass when you join 5000bc.
You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc. So what is 5000bc, and what is the Special Bonus—Website Strategy Masterclass about?
Let’s have a look.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.
Even today we are still using the same strategy successfully.
• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.
Websites fail because you don’t understand the core of what drives business
For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.
And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?
Presenting the Website Strategy Masterclass Home Study Course
(Free for 5000bc Members)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.
Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=Z5PQYGNd7y0K3t9BZcJoSA
Warm regards Sean D’Souza P.S. This offer expires on 9 May 2023 (11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
P.P.S. And what else has 5000bc got to offer you?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
If you’re a business owner, you know how lonely it can be in your world. And now, like most people on the planet, we’re unsure where to go or what to do. We’re stuck in our homes, and it seems odd to want to start up a project or do something.
The volume of chaos is so great that it’s hard to focus Yet, it’s also the precise time that will give you the time to ask questions, get answers and finally get that project going. We all complain about having no time, and time is still a premium, but we do seem to have just a smidgen more of time these days.
It’s like a Yoda quote: There is no try, Luke. There’s do. And there’s don’t.
If you’re in the “do” category, I’m in 5000bc, ten or twenty times a day answering questions and helping you move forward. And there are members who are just as knowledgeable who can help you too.
You can ask questions and get an unending number of answers. And often so quickly that it seems like consulting. Not consulting once a week or once a month, but every day, or ten times a day if you like.
The motto of 5000bc is: be kind, be helpful, or begone. If you are looking for a community that simply slap each other on the back, are always promoting themselves, then 5000bc is not for you.
What you’ll find in 5000bc is solid information, but more importantly, solid help. Help from me (yes, I’m around 20-30 times a day, answering questions in great detail) and other members who pitch in and help. And having a community to talk to, to work with and bounce your ideas off, is incredibly valuable.
There’s an old African saying: If you want to go quickly, go alone. If you want to go far, go with a group. And yes, if you go with a helpful group, you enjoy the journey.
Yes, it’s the last day to join before the waiting list goes up, so get in the community and let’s go far.
Here is the link
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
Warm regards, Sean P.S. See you in 5000bc. This offer expires on 9 May 2023 (11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
Here is what Monica Stapleton has to say about 5000bc
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gcFRjcaOD8fOpSegxIMaBQ
I’ve pretty much stopped following all other business marketing and strategy mentors. 5000bc is where I feel I’m going to get the answers I need, personally.
What I like about 5000bc—My list so far:
-
The “safe” zone of 5000bc is an unbelievable “find” in this world. So rare, and so valuable. With every other group I’ve been a part of, whether it’s a mentor or a writing group, there is also a stressful environment of pressure to be a certain kind of person or do things I’m not comfortable with, or measure up somehow.
-
Sean’s quick, personal, supportive responses to my emails have surprised me and they set the tone for everyone else in the group.
-
The supportive group there is amazing. I’m not used to being a part of such a supportive, positive group, and it’s taking a little getting used to.
-
I value vulnerability and humility, and I finally feel like I’ve found a place where I belong. It’s incredible. I feel that making a place where introverts have the necessary space to grow is an unbelievably rare find.
-
Along with all that, Sean still manage to produce the right motivational “pressure” or encouragement to do it right and get good results in a way that actually makes logical, real sense.
-
While I know everyone is going through the same challenges, I do sort of have a unique set of fears, and I think I really need the space 5000bc creates in order to spread my wings. I’m really not made for a dog-eat-dog world, and I don’t do well in that environment. I’m sorting that problem out. In every other group I tend to go undercover very quickly, and I don’t make headway.
-
Renuka’s encouragement when I first started with 5000bc to get started with my first TAP (Taking Action Plan) was PERFECT.
-
The TAP (Taking Action Plan) experience was one of the most meaningful experiences in my lifetime. I made such huge headway in my personal health, and felt extremely encouraged by the few people that took the time to go on my thread and say encouraging things to me. I can’t tell you how much that meant to me. I broke through a ceiling I’ve been hitting for the last ten years, or more. I figured out a few clues that I’m still following and continue to have more breakthroughs as a result of the headway I made in that three week TAP. I’m still in shock about how important that was, and all that I discovered. I can’t wait to take on another TAP with business goals and break through more ceilings in these other areas.
-
Sean really listen. That might need to be placed higher up on this list. The experience in 5000bc is so personal that I have no desire to go back to any of the other groups where I have felt distant and detached, and I wonder about the advice given, which is painted with such a broad-brushed stroke it doesn’t have any bearing on my personal life at all. In two other groups where I did reach out for some help, I felt like a child being scolded on the receiving end. Even knowing I had to keep pushing forward, it made me cautious about what I would put out there in those groups. Now I don’t want to go back to them at all.
-
You’ve won me over with the support of this group, and I think the group Sean managed to create is the thing I want to emulate in any health coaching practice I create in the future. The value of the group dynamic is probably more important than anything else, and since I want to involve people in personal change and growth I think that’s an important piece that other models are completely missing. All the marketing strategies in the world that involve just getting your story out there can’t make up for the problem of the impersonal, one-size-fits-all approach.
-
Sean and 5000bc insights are incredibly deep and wise. There is no other resource that I know of, that makes such great sense out of the psychology of marketing and writing. Your approach feels right to me in every way. I have yet to read anything you’ve written and think it didn’t apply, or wasn’t that important.
-
There is so much value in 5000bc that I have enough information just by belonging to the group, to keep growing as long as I want to.
-
I’ve made more personal headway in the few months I’ve been following you than I ever did in other groups. It’s the combination of truly understanding the psychology behind marketing and the safe zone for personal growth that is an amazingly powerful combination.
Monica Stapleton
FL, USA
Join us:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JUp5ydcq_7Ett1&b=gPB.CviZH4nOUcfIBdIN.g
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyMHGxMDCw=
Special Bonus: Website Strategy Masterclass: (Free when you join 5000bc before 9 May 2023)
📅 May 08, 2023 | View in Gmail
How to Create a Website that not only attracts more customers but actually gets them back
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqoG.ytG_7Ett1&b=MIiiEhe85E6TG0pCxKvy7Q
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqoG.ytG_7Ett1&b=MIiiEhe85E6TG0pCxKvy7Q
In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.
Enve today we are still using the same strategy successfully.
• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.
Websites fail because you don’t understand the core of what drives business
For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.
And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?
Presenting the Website Strategy Masterclass Home Study Course
(Free for 5000bc Members)
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqoG.ytG_7Ett1&b=MIiiEhe85E6TG0pCxKvy7Q
The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.
Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqoG.ytG_7Ett1&b=vbJTB19pUSmxPG2sw6VJ_A
Warm regards Sean D’Souza P.S. This offer expires on 9 May 2023 (11:59 pm New York, Eastern USA).
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqoG.ytG_7Ett1&b=MIiiEhe85E6TG0pCxKvy7Q
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyMHGyMnIw=
Announcing: How To Join 5000bc (Without Being On The Waiting List)
📅 May 06, 2023 | View in Gmail
You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.
For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).
The last time we opened up the waiting list was six months ago. Yup, a long time ago.
But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.
You have to judge for yourself. So take a look at 5000bc right away. https://clicks.aweber.com/y/ct/?l=KQnf2&m=IxzH0pDm_7Ett1&b=KIF5kSIowgulx5tm8_aNFA
We’d love to have you there if you think it’s the right place for you :)
Warm regards, Sean P.S. Make a decision today based on what you see. https://clicks.aweber.com/y/ct/?l=KQnf2&m=IxzH0pDm_7Ett1&b=KIF5kSIowgulx5tm8_aNFA
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKyMHGyM7Ow=
Pre-Sell Strategy: How To Strategically Tackle Promotion of Products and Services
📅 May 02, 2023 | View in Gmail
Let’s find out what’s involved and how you can Systematically Manage your pre-sell.
Psychotactics
https://www.psychotactics.com/pre-sell-strategy/
Pre-Sell Strategy: How To Strategically Tackle Promotion of Products and Services
Load the images to see the cartoon. It works\!
https://www.psychotactics.com/pre-sell-strategy/
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://www.psychotactics.com/pre-sell-strategy/ | iTunes
https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/63120914 | Spotify
https://open.spotify.com/episode/5H7WQ2WbPLkdyv0xF813me |).
How do you introduce the concept of roundabouts to motorists?
The concept of the roundabout was a French idea, but it was the British who made the most use of it. But the roundabout was still a bit klutzy until 1969. In the year, traffic engineer, Frank Blackmore, who invented the modern roundabout, helped introduce the new idea to motorists. He would park himself on a traffic island and shout out instructions through a megaphone-like-device.
It was because of Blackmore’s simple plan that made the roundabout work
His idea was that entering vehicles had to give way to traffic that was already moving on the roundabout. And if you’ve ever been on a roundabout, you know that it’s such a delightful invention. Unless, of course, it’s a huge roundabout and there’s loads of traffic. That’s when it becomes a bit of a nightmare.
Similarly, when you’ve got just one or two products or services to pre-sell, it’s not hard to get a sequence together and get the sequence going. But when you’ve got three or four, or like us almost 17 different products and services, it seems like a logistical nightmare.
And yet you can pre-sell your product or services, and yes, there is a bit of complexity involved.
Let’s find out what’s involved and how you can systematically manage the pre-sell.
Stage 1: Which products are the most important? Which are not?
Stage 2: Have we created a “separate section” for each of the vital products/services?
Stage 3: How can we create urgency and scarcity?
Stage 1: Which products are the most important? Which are not?
The term “important” is probably too vague. The importance of a product or service is dependent solely on your strategy. Let’s say you have a product that’s priced at just 0. Is it more important than a product that’s priced at 000? The answer depends on your strategy. Let’s say I have a book that you’re writing at this point.
It might be personally relevant for you to get the book into the hands of as many clients as possible. In such a case, the 0 would outweigh the 000. In which case, you’d start with the book pre-sell right now, and then work out a sequence that would head directly to the launch. Later in the year, you might have a 000 product that, if sold to 40 people, would generate 0k, then that’s the most important.
In the case of Psychotactics, you’ll notice that not all the products or services are in a pre-sell sequence
Take the example of products like “Outlining” or “Chaos Planning”. And it may seem like their lower price point is what relegates them to this non-pre-sell bracket. But even higher priced products like the “Copywriting Course” aren’t in any pre-sell sequence, because we’ve only wanted a few products to have on pre-sell.
And in time, things may change.
Some don’t even have a sequence, e.g. Psychotactics workshops
Many of the workshops in the past few years have filled up without needing to go to a list at all. Is there a pre-sell of sorts? Yes, there is. But it’s not done through e-mail or any reminder system. We have other groups that we run separately in WhatsApp.
When the workshop is ready to roll, we merely let those groups know, and it’s not unusual to have 70% or more of the workshop filled through that backchannel. The remaining 30% fills up without too much of a bother.
Which, of course, means that the first stage would be to figure out what’s important, and why it’s important to you at this very moment. And as that situation changes, why the next product is essential, and so on. The importance will determine why you’re pre-selling one series of product or services and not the other.
Be aware that you can put every product in a pre-sell sequence
But it’s a heck of a lot of work to set it up and then to monitor the sequence. Sanity calls for fewer, more strategic moves to be made so that you achieve the goals you need to meet.
Which takes us to the second bit. Stage 2: Have we created a “separate section” for each of the important products/services?
Stage 2: Have we created a “separate section” for each of the important
products/services?
Having determined what we’re going to promote and pre-sell, we have to create silos. I’m keen on launching a book called “Suddenly Talented” sometime next year. If we make announcements, create snippets and give out samples, it’s already a good strategy. However, it’s far better to create a separate area.
Which is why we created a silo: psychotactics.com/suddenly
What is that separation creating?
It’s getting clients to opt-in to a specific channel. They’re interested in the information that is likely to follow before the launch of the product. And if I were to do this task correctly, I’d have to find myself a good barista, order a coffee and work out what goodies I’m going to send that list and how often.
Because it’s an explicit opt-in, they’re likely to be more eager to receive goodies. And to be clear, information and announcements are fine, but goodies are the best. What we’d need to do, is create enough excitement, enough enticement, so that the final launch isn’t this last minute “buy my book” scenario.
We have silos for the Article Writing Course, the Info-Product Course and others
Yet, there’s still a problem in place, isn’t there? Just because someone has signed up for the book on talent, doesn’t mean she won’t sign up for the Article Writing Course. And if this client is super-eager, she might sign up to quite a few others.
As you can tell, it feels a bit like an asteroid belt where one e-mail could clash with the other at any point. It seems like there’s a good chance that the client could wake up one morning and find five different sets of goodies all from Psychotactics.
And yet that situation never occurs
It’s because the goodies go out with a higher frequency in the run-up to an event. Which means that through most of this year, you’re likely to get a few e-mails or podcast announcements. Nothing over the top, just a few to keep you abreast of what’s happening.
A set of goodies may be slipped under your door too, but just enough to keep thing moving along. The only time you’re going to see a step up in activity is between 8-16 weeks before the actual launch date. At which point, all the other pre-sell volume gets turned to low. The focus becomes one product or one service.
And yet, you may never need to turn down the volume if you use editorial well
Do you see what’s happening right now in this very article? You were told about the “Suddenly Talented” book. You were told it will be launched maybe next year. You even have a nudge with the link above which allows you to opt-in.
Those are three sets of pushes in one article. Now think of all the articles, all the presentations, every webinar, seminar, audio, video—every single piece of editorial that is being put out from now until the launch. If you include your product or service as an example, you are already pre-selling.
There’s an added advantage too
Because it’s editorial, I don’t have to scamper through the information, and neither do you. In one presentation on pricing which we call the “Yes-Yes” presentation, we spend over fifteen minutes going over every point of the Article Writing Course. Is the audience offended? Are they mad at us for taking up their time?
They would be if it were merely a pitch. But if you watch the video, you’ll notice that it’s helping the audience structure their price sequences. It’s helping them get an additional 10-15% per year if they put the advice in place. They know you’re pre-selling some other product, but as long as you’re helping, they’re happy to listen, watch or read.
There is a caveat, though
If you’re going to make three passing comments, you may not need to have other examples in your editorial. However, the moment you’re taking up a sizeable amount of the editorial content, you’ll need other examples as well.
While the video does talk about the Article Writing Course, it also has other examples, like the IceBreaker t-shirt, a real estate company and other examples.
It’s a bit of a balancing act, and if you’re going to drone on about your own product or products, it’s irritating. There’s no formula for how much of the other examples are needed, but slipping even one or two removes the lopsidedness.
You can create separate sections for pre-sell, but you also don’t want to miss out on the almost limitless editorial opportunity. If you play it right and increase the volume of pre-sell closer to the date of launch, you’re unlikely to get too much of an asteroid-like-clash.
However, if you want to achieve a consistent, almost recurring levels of sales, you’ll also need one very obvious set of tools. They’re called: scarcity and urgency.
Stage 3: How can we create urgency and scarcity?
“Why don’t you have the Article Writing Course every more frequently?” said a client to me.
“Good question. Because the course is like jumping from the frying pan into the fire,” I said. And then I went on about how intense the course can be both for the clients—but also for the teacher. And yet, that wasn’t the complete answer to her question. The more significant reason for not having the course every year was, scarcity.
“If the course were held more often,” I said, “doesn’t create scarcity”.
At the back of my mind, I was holding firm to the story of the late Gary Halbert. Halbert was considered to be one of the most in-demand copywriters on the planet at one point in time. And he decided to cash into his fame by hosting a series of workshops. Almost instantly, the workshop was filled, so he announced a second and a third. And then yet another.
Do you see where this story is going?
Of course, you do. You and I depend on a lack of scarcity when we go shopping for just about anything. If we head to the supermarket, we expect to find beans, chocolate, ice cream, and bread.
The moment we realise that an item is scarce, we want it more than ever before. This scarcity mentality applies not just to the “essentials” like chocolate, but also to something pretty random like a special fountain pen you’ve wanted to buy. Or even the seat at the restaurant that looks out onto the harbour.
Halbert’s fourth workshop, as the story goes, was a bit of a dud
Which is precisely the reason why we make products and services scarce on Psychotactics. Making products rare are a superior form of marketing, provided certain conditions exist. We’ll get into the conditions shortly, but let’s look at how scarcity works in our favour.
1: It created urgency.
Most courses, products, workshops etc. on the Internet have primarily depended on affiliates at one level, but there’s almost a stampede towards advertising. How do you tone down or even eliminate the need for any external source? If you’ve tried to sign for most Psychotactics courses, even 24 hours later, you’re likely to have realised that it’s every seat has gone.
It’s essential to have the course fill up, or the product sold out
It’s a clear cut case of revenue, but there’s also the other, more serious side to creating this scarcity and urgency. Because you sell out quickly, you don’t need to waste weeks, and possibly months, in trying to sell your product or service. If you’re a diligent teacher, you now have time to celebrate, as well as create valuable resources for your clients.
The energy that would have needlessly gone into writing more promotions, two dozen e-mails, and motivating all your affiliates is slightly unnecessary. The products that have a lesser priority in our schedule require more promotion and ironically, the more important ones, require less.
Interesting, isn’t it?
It means that you don’t have to be like a maniac, trying to push everything to your audience, year round. You selectively pick the product or services that work for you, either from a revenue point of view or from a client acquisition/retention. When courses or products sell quickly, we can get on with the job of making it even better for the client.
Not surprisingly, this act of making the experience richer and more in-depth for the client brings them back repeatedly. Which then creates a vortex of scarcity in your favour. The first advantage of scarcity is additional time and lots more energy.
The second reason is a spike in revenue
It makes perfect sense to a client when 16 seats sell out at a workshop. Or if 25 seats sell out for the cartooning course. It’s a training scenario and to ensure a high standard, you have to have a fixed availability. What seems to perplex clients a lot, is when digital courses like the article writing course or the info-products course have a fixed number of copies.
This change boosted our revenue by around 500%
In our case, it went from approximately 0,000 per annum in 2016 to about 30,000 per annum by 2018. Notice that they were the same products, and had an identical sales page and even e-mail sequence.
Just the factor of scarcity changed. The limit of 25 or 16, or 35 is what causes clients to avoid procrastination and to make their decision immediately. It’s not uncommon for Psychotactics clients to put a real alarm on their phones.
The revenue figures for 2016 were based on pre-sell but not on scarcity
A client could come in any time during three days and buy the product. It’s still the same pre-sell sequence. The results are dramatically different. The smaller window of opportunity has worked a lot better for us and consistently continues to do so. The additional revenue we earn isn’t necessarily padding our bank accounts.
We make approximately the same sum every year and have tried to keep the revenue to about 3x of our expenses. The scarcity boosts the revenue, and as a result, we can spend more time answering questions in detail in 5000bc or spending more time helping clients. There’s no need to have to rush out and start yet another promotion because the additional revenue acts as a wonderful buffer.
Pre-sell itself can work. Creating silos also works.
But it’s scarcity that creates urgency. And that is easy to overlook. There are many ways to create scarcity, of course, but just for the sake of simplicity, reduce the number of seats.
Which takes us to an important point: How do you design scarcity?
It’s not uncommon to wildly be off base when predicting how well your promotion will do. Some of us are too modest, and some expect a lot. However, pre-sell works on the simple, yet frustrating game of “musical chairs”. If there are many people in the room, you put out just a few chairs.
The greater the number of chairs, the less likely the results will work in your favour. Notice that at Psychotactics, we have several tens of thousands of clients on our list. How many seats do we offer at our workshops? The answer is 16.
How many are allowed to come to a meetup? Just 15. Even online courses are restricted to a tiny figure of between 20-30, depending on the course itself.
It’s an extreme version of musical chairs, and it works. And with a little luck and lots of planning, will continue to work. When you’re designing your set of musical chairs, err on the side of scarcity.
Scarcity creates urgency, and if the chairs fill up, you can add another chair, but slowly, and one at a time. Until of course, you reach a limit.
Gary Halbert must have learned from his experience of trying to sell too many
workshops and not creating enough scarcity, which is likely how we know the story.
It’s an excellent story to keep in mind alongside these three points.
Stage 1: Which products are the most important? Which are not?
Stage 2: Have we created a “separate section” for each of the important products/services?
Stage 3: How can we create urgency and scarcity?
And even if your product launches seem a bit chaotic, like on a big roundabout, you can manage them and still keep every launch rolling as smoothly as possible.
Presenting Pre-Sell Free Goodies: How To Get Customers To Buy, Long Before They Pay
https://www.psychotactics.com/products/pre-sell-goodies/
Free Booklet on: Learn the five stages to making your product sell time and time again using pre-sell.
https://www.psychotactics.com/products/pre-sell-goodies/
Do share this booklet with one person:
https://www.psychotactics.com/products/pre-sell-goodies/
Facebook
http://www.facebook.com/sharer.php?u=https://www.psychotactics.com/products/pre-sell-goodies/
Twitter
http://www.twitter.com/share?url=https://www.psychotactics.com/products/pre-sell-goodies/
LinkedIn
http://www.linkedin.com/shareArticle?url=https://www.psychotactics.com/products/pre-sell-goodies/
Product Offers: Links you should visit
https://www.psychotactics.com/products/under-50/
Top-Selling Products Under 0
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
http://www.psychotactics.com/products/story-telling/
The Brain Audit : Audio, ebook, physical book and workshop (Over 800+ testimonials on the Psychotactics website and over 100+ testimonials on Amazon) Find out how you can market in a way that is respectful to your customers, yet powerfully compelling.
https://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/
Critical Website Components 2.0 How do you create compelling pages on your website? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
http://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
How A 3-Step Pre-Sell Creates Irresistibility
Read online
https://www.psychotactics.com/presell-creates-irresistibility/ | iTunes
https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/41423119 | Spotify
https://open.spotify.com/episode/6DwpvwoBUmGDxh0RdtEREL?si=akItJXt2QEy_yGnEJK5u0w |
Why You Need To Start A Project—Not A Business
Read Online
https://www.psychotactics.com/business-online/ | iTunes
https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/76598135 | Spotify
https://open.spotify.com/episode/6C9dddV3L9rf5kzVORmWf4 | Google Podcast
How To Restart A Stalled Project: The Middle Of The Project Method
Read online
https://www.psychotactics.com/stalled-project/ | iTunes
https://open.spotify.com/episode/0c5eiDruunR9h1vE48dkAt?si=OeV8r6i0S9GPneTFbyJyGw | Google Podcast
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwMTIzMjJw=
April 2023
The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)
📅 April 29, 2023 | View in Gmail
The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=U5oWJ3m2n1Y4e_L6zXx9gw
Why are some books, videos and audio so much “better” than others? Or rather, why do we consider so many to be dry and boring?
The style of delivery matters, of course. A well spoken audio, a well crafted book is always going to stand out. Yet, all information can do with the cherry on top—namely, entertainment.
Let’s explore why entertainment is so crucial and how much is too much. A few questions questions pop up almost immediately. • When do you add entertainment to your messaging? • How much is too much? • Why does the factor of entertainment become crucial in creating change?
Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=U5oWJ3m2n1Y4e_L6zXx9gw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=mZ9HUQmvX4g5bSMZpBivew | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=hECdcpgpNBGbkPCfIuYUNQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=EHgMouZ2ffU051MleDWEPA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=Wz_AYZlXu0v_fg6Tm3iqtQ
Three binge-worthy podcasts on ‘how to take care of yourself’
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=0mIvIM8WA5bqGpKCPBX.Fw
Chaotic Week? How To Use The Goldilocks Method To Get Things Back On Track Listen online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=0mIvIM8WA5bqGpKCPBX.Fw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=faVo4xnuZpxWkxFRc_qTFA | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=G0wB34UWYn75DP5ZmZ.TlQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=KNtlHWvWMmWTCzpBgkvQPA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=qRR6sytxQsDhQ124rGvYxw
Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important) Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=w3_V5MxfFG48tszTtnosZg | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=KM5X6j185ARdcsdEApcqkw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=3iMlUr9rFkeMYjMjaDu0hQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=WbpeVimOqDUg5ac4oriz4Q | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=YNmC8x6zvbTJShq7YaIWvQ
Why Being “Late To The Party” Is Not A Crisis For Your Business Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=1dtLL.zAZJ8oMWaoZ7vCLA | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=L1UO9G_HYNLuGZq.VZIpVQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=_34ZhMyckwnCPwmr6yLAhA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=_o9HPtnznorxOZR2oWVpWA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=LcnFoqTzPNGaFDDokapDEw
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=34z6ijegVoPhqdAFXiIqRQ
Warm regards Sean P.S. Will You Tell One Friend About The Podcast? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.
The Subtle Power of Entertainment (And Why It Keeps Clients Engaged With Your Content)
Read online
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=U5oWJ3m2n1Y4e_L6zXx9gw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=mZ9HUQmvX4g5bSMZpBivew | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=hECdcpgpNBGbkPCfIuYUNQ | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=EHgMouZ2ffU051MleDWEPA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=Wz_AYZlXu0v_fg6Tm3iqtQ
You can also share it here:
Facebook
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=.fHSy5rqOD.5uk3T5JWJqQ
Twitter
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=_OISbelQHmsS5UiWnPl9LA
LinkedIn
https://clicks.aweber.com/y/ct/?l=98y0i&m=J1gbubnLoDitt1&b=O9GUqR1VNqclpnykGXgewQ
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rKwMTEyMDOw=
How To Get Results Like A Pro (Without Endless Practice)
📅 April 25, 2023 | View in Gmail
Practice is a misplaced mantra. When we struggle, we’re told to practice more.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=Bw_62nuFs8XZmLFU8nYsYg
How To Get Results Like A Pro
(Without Endless Practice)
Load the images to see the cartoon. It works\!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=NI9_ggCMzcZDEMnE9JPEAg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=NI9_ggCMzcZDEMnE9JPEAg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=hTVJN_Jr4QUvXRGNi4ZIQA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=MfPLIaaPOwmpQekKXNhDwg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=_104IZHAO2YZs2vOwIC0rA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=1DRJUIqkZxar6M8hJo.2Sg ).
What would an actor do if they needed to learn a difficult accent or dialect? A lot of actors turn to voice coach, Liz Himelstein. Well known Hollywood actors such as Whoopi Goldberg, Mark Ruffalo, Nicole Kidman, Drew Barrymore and Cameron Diaz have all needed the help of an exceptional voice coach.
Himelstein is often asked how long it takes for someone to master—and mostly feel entirely at home in a new accent. “For most people who are about to perform in a film, TV or Broadway, I would say, three months.” She goes on to say, “It would take four sessions a week at the very least, two hours a day”.
Sounds a lot like practice, doesn’t it? Astronaut, Chris Hadfield has a similar sort of view. “When you show up in the astronaut office. When you’re a brand new candidate, you bring a set of skills. Your classmates may have an entirely different skillset. I’m a test pilot” he says.
“Another may be a medical doctor, or a chemist. Each has a really deep skillset. But to be an astronaut, you have to be a generalist. You have to know a lot of different things, because when you’re in your space ship, often there’s no one else to ask.
You have to look at all the information in your spaceship and decide what to do next. And you don’t necessarily have the chance to talk back to Earth. How does NASA take this group of very specific experts and turn them into astronauts?”
“You have to study the atmosphere, weather, rocket design, geology, water survival, artic or desert survival, and especially the controls of the rocket ship. And there’s nobody there to fix it, but you! You’ve got to recognise the problem and then fix it.
Often you have just one breath and you have to solve almost any problem within just one breath. Everything you may take for granted or have someone else do for you, on Earth, you have to learn to do on the spaceship.”
And we practice like crazy, just in case something goes wrong. It seems inevitable from the evidence we have before us that practice is absolutely necessary. What we fail to realise, however, is when practice is vital and when it’s not. For an actor to subdue her Australian accent and sound like someone from Minnesota, it takes a lot of practice.
To be in the midst of a crisis on a space station also requires enormous practice. These are situations where things can’t afford to go wrong or everything falls apart.
Yet, for most of the things we do on a daily basis, practice, practice, practice is a misplaced mantra. When astronauts go into training, they’re not told to figure things out. Instead, they’re told specifically what to do and how to go about it in an efficient manner. We, on the other hand, are not given specific instructions at all.
If we can’t write an article, we’re told to practice. If we can’t cook, we’re told that practice will get us there. Almost of our learning as we grow up, ends up being a mass of mucking around in the dark,
When we struggle, we’re told to practice more. That’s not the instruction Olympic athletes get when they fail. Instead, they’re given precise instructions to fix what’s wrong. Then, they work on those very issues to get ahead. Most of us don’t work like that at all.
We practice because we don’t have a clue what the problem happens to be, and then when we do know, we can’t always fix the problem. People around us aren’t always good at solving our problems either, which means all of that practice we do is merely to bludgeon our way to a solution.
The practice needs to be once we know the problem and can easily fix it. That’s when you practice. If you’re struggling to make a crêpe, you can make another 500 or 50000 crêpes and you won’t necessarily get better.
If you have precise instruction, there’s a good chance that in just fifteen tries, you’re turning out great crêpes. Which is to say that practice isn’t necessary to figure out things. The practice, practice, practice mantra is a waste of time and energy.
Yes, it’s a waste of time. And energy. Mere practice may get you somewhere, but when you look at actors, astronauts and athletes, they don’t have time. They don’t have thousands of hours to get exceptional at what they do. They approach practice in a specific manner, or are guided to practice in a way that isn’t about mere repetition.
When someone says to you: practice, practice, practice, they’re asking you to fritter away your life doing something in a way that prevents you from living it. Practice doesn’t make perfect, and who cares about perfection anyway?
You don’t want to get to Olympic level, do you? You may say you want to be the best, but are you really willing to put in the hours that an Olympic athlete puts in? Are you willing to do what it takes to be an astronaut? Or make those gargling and warm up sounds for months on end just to learn an accent?
Most of us do not wish to be at Olympic level. We just want to be fluent. We aspire to dance better, cook some great dishes, learn to code differently and to live lives that are different. We want to go up a few notches beyond struggle and being average. We would like to be fluent at three, four, six, even a dozen different skills.
Instead, we’re told to practice, practice. practice. And it’s not like you’ve not tried. A few years after we got to New Zealand, I decided to take up playing badminton. I’d go to the courts several times a week, and stay there for two or three hours at a time.
I was in my mid-30’s back then and my opponents were in their late 80s and one was 92. They’d beat us every single time. For months on end, I gave it my best, never moving up from being a C player.
Then, in a unique moment of inspiration, I decided to hire a coach. No, I didn’t go on to win the world championship. However, I went from being hopeless or average to quite fluent. I went from C to B in a matter of weeks.
Professionals know it’s not just the “what” but also the “who” They don’t practice mindlessly. Instead they look for the fastest way. The average people think they’ll get to their destination in 10,000 hours. The experts never look at things in a similar manner. They have to go to the moon, or be on Broadway. They don’t have the luxury of time.
What are you to do next? For starters, stop telling people that “practice makes perfect”. It doesn’t. Secondly, stop believing that practice will get you the results you need. Instead, spend your time looking for coaches or teachers that bring precise results.
You’ll know it from the testimonials you read. You’ll see that the clients who’ve been through the coaching system don’t just talk about how good the program happens to be. Instead, they talk about how far ahead they’ve gone. More importantly, it’s not just a few choice clients that talk about it. Instead, all do.
Yes, all. It’s not just one astronaut that makes it. All do. It’s not just one actor that learns the accent from the teacher. All do. All—that’s the criterion you’re looking for each and every time.
And that’s how you get better a lot faster. Or else, you can just practice. Which isn’t to say practice is hopeless. Let’s go on to find out why practice is useful, even when we aren’t getting as fluent as we should be. Practice does have its upsides and let’s look at three prominent ones.
They are: 1- To avoid thinking 2- Speed 3- Anticipation.
What’s Coming Up Next!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=bHzDwNs5i8q9G8._U0r4zw
Coming in 4 weeks! The Art Of Pre-Sell—How To Get Customers To Buy, Long Before They Pay Trying to sell a product or service is a slightly terrifying ordeal. What if you’ve put your hopes and dreams into a product and are left with nothing to show for it? Learn the bite-size, non-pushy method of Pre-Sell.
Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=jx_6EPmbcdhRNx997l78Jw | How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=bHzDwNs5i8q9G8._U0r4zw |
Yes, you can share the goodies too:
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=jx_6EPmbcdhRNx997l78Jw
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=G6pU1m2PJ8.04yUgDn719A
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=AOAcx34VnskeUO2k_PK7zw
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=EO0BRnMGiHSvKJlV6HsUEA
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=OdyUdLEeNIgouP6bGY8B3Q
Top-Selling Products Under 0
The Brain Audit : eBook |Audio | Signed Copy | Find out what’s so special about the seven red bags sequence of marketing
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=OdyUdLEeNIgouP6bGY8B3Q . (Over 900+ testimonials)
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=WO16eIQq7a2ZK0VkZ6rc_g
Critical Website Components How do you create compelling pages on your website? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=qAignmEYGfNKtO4RyJDOgg
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=pzZRRZJ8ZuNPbFd9EA5.QQ
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free goodies
- How To Use Simple Stories To Pre-sell Your Products And Services Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=7qZHL0KZp6yXCvSFl4Q4JA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=MLFDLptkrL4NO7WpSkeyiA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=U0xKpnt.mN8XnaTIbmZmDA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=jTudTycEKeh68gn0wgVk3w |
- How To Strategically Tackle Promotion Of Products and Services Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=5AyKoAoe771J722LBmatvw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=Y79YD8l2K1xNrggDH9Xzzw | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=lCS6FFQQ.y.BrD9.bBvdog | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=yVppNeZRM1j1ortWs2dRLQ |
- Pre-Sell Strategy: (Some Unusual Questions) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=U9HuLkb3zMaD0GztcT4uHQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=dCoANJagRz6mox_2f8f50Q | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=VLZPk1kV2.VY_Uj1MNjBLQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHa7QsUoJ7Ett1&b=HjUfNddOHpNZiUlv1PjgDw |
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwMjExsLKw=
How To Use Simple Stories To Pre-sell (Your Products and Services)
📅 April 22, 2023 | View in Gmail
Pre-sell is notoriously Difficult for most entrepreneurs. But how do you go about it?
How To Use Simple Stories To Pre-sell (Your Products and Services)
Image
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=JpT13KrOfXUNyYZwA.p82A
Is there a way to pre-selling your products and services?
Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start.
But what if there were a way to sell without selling.
Instead, all you’d need is a story. A simple story with tiny little details could easily achieve the goal of selling a product or service in advance. But how do you go about it?
Let’s find out: (You can read the transcript too) Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=JpT13KrOfXUNyYZwA.p82A | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=xZiVekPapgjyowLa32Bv5Q | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=dl72_KEFt1NRzAsn2DrlhA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=ES7mED04G41TmMkwZES9QA |Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=JRK4RvX4cTdt.Tb3dX87lg
Two binge-worthy podcasts on
‘information products’
- Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity) Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=ANE7N7zbnapSN7EMPAAXbw | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=PDMwlv7T34APWqYXcXl.YQ | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=K84S5HEyX5nkE23w0YIaZg | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=4hBWtQLkbvLgdH.TRiByGg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=wBfSKhmJPFLPumjouKaUZA
- Why “Elegance” Not “Information” Creates An Addictive Business Model Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=kcVLPkoc0ey25mA214FKUQ | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=wszwz0FV1ZxnNftSk_zTMw | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=nMa91G_YYa3cHNBouUpOcA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=WEmFQFaHgsSDRDWac_1zNg | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=WeglaN14e2RHG1OdnWwt6A
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=grI36dIc411q.EDyHQHyaw
Warm regards Sean D’Souza P.S. May I ask a tiny favour? Would you mind sharing this podcast with one person? I would love it. (You can cut and paste the links below) How To use Simple Stories to Pre-sell (Your Products And Services Read
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=JpT13KrOfXUNyYZwA.p82A | iTunes
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=xZiVekPapgjyowLa32Bv5Q | Android
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=dl72_KEFt1NRzAsn2DrlhA | Spotify
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=ES7mED04G41TmMkwZES9QA | Google Podcast
https://clicks.aweber.com/y/ct/?l=98y0i&m=JxJwD44EoDitt1&b=JRK4RvX4cTdt.Tb3dX87lg
Click here to tell one friend
PO Box 36461 Auckland Auckland 1330 NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0rKwMTIyMjIw=
Announcement: How To Speed up Your Sales with Client Attractors
📅 April 18, 2023 | View in Gmail
We are in an extremely tough market with lots of competition.
Client Attractors
https://www.psychotactics.com/products/client-attractors/
You already know that 80% of a sales letter depends on your headline
And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.
But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?
The remaining 20% is what causes customers to buy
• In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.
• You have to know and understand the elements so that customers respond to your offer.
So isn’t it time to find out what the remaining 20% is all about?
And how you can quickly learn and implement that 20% to improve results.
Find out more details at this page and judge for yourself!
https://psychotactics.com/products/client-attractors
Warm regards,
Sean
P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.
Check out the bonus :)
https://psychotactics.com/products/client-attractors
P.P.S. Here is what Sue Elliott has to say about Client Attractors
About Client Attractors
https://www.psychotactics.com/products/client-attractors/
“We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest.”
I didn’t really read the whole book yet because I was stopped in my tracks with the features and benefits part because that’s what I was interested in most.
We just went online with a new product and frankly was struggling with the whole features versus benefits thing. The information provided was very insightful and in fact helped me see that our product actually works in three ways and not two (among others)!
We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest. The features and benefits we came up with are now going to the basis for other advertising handouts, all because of your book!
While reading and figuring out our features, our enthusiasm just blossomed.
It also brought home the whole “how are we different than the competition” in all of our minds. We knew it on a gut level but when compared to others, we could very clearly see how our product just really stands out.
I would highly recommend Client Attractors because it makes you see what your offerings are in a totally new and helpful way.
If only I had read the book earlier. Was interviewed briefly on a radio show about our product. Had I known, what I know now, the interview would have been able to detail why our product is so different in a way folks could really understand. It could have been the bright spot, in what was really a terrible interview.
Sue Elliott,
HouseKeeper Secrets, LLC
Carson City, NV, USA
Judge for yourself: Client Attractors
https://www.psychotactics.com/products/client-attractors/
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCwcbIzs7Jw=
Announcing! How To Speed Up your Sales with Client Attractors
📅 April 15, 2023 | View in Gmail
What happens once your Customer goes past the headline into the rest of the copy?
Client Attractors Book
https://www.psychotactics.com/products/client-attractors/
You already know that 80% of a sales letter depends on your headline
And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.
But what happens once your customer goes past the headline into the rest of the copy?
Which are the elements that cause customers to feel an urge to buy your product or service?
The remaining 20% is what causes customers to buy…
• In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.
• You have to know and understand the elements so that customers respond to your offer.
So isn’t it time to find out what the remaining 20% is all about?
And how you can quickly learn and implement that 20% to improve results.
Find out more details at this page and judge for yourself!
https://psychotactics.com/products/client-attractors
Warm regards,
Sean
P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.
Check out the bonus :)
https://psychotactics.com/products/client-attractors
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCwcbIzsbBw=
How To Research An Article (Without Killing your Productivity)
📅 April 11, 2023 | View in Gmail
How to write hundreds of articles without research.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=emsbmJkuwAy0LrqmYejlDA
How To Research An Article
(Without Killing Your Productivity)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=5ZqruRc3tVpQz838fo3Axw
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=5ZqruRc3tVpQz838fo3Axw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=TpmeanF.vhb3Sb9OJko6BA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=MnaAR_uzSkRaVFBUjoelKQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=44snf6hMl83nycwtzDFiug |).
Let’s assume you have guests coming over in 20 minutes
And you’ve promised them your special Indian onion salad. What ingredients do you need? Let’s see:
• 3 onions. • 1/3 cucumber. • 2 tomatoes. • A handful of coriander leaves. • 1 teaspoon of crushed methi leaves (fenugreek leaves) • 1 slice of fresh lemon.
Ready to go?
Of course not. You might have the onions, but there’s no cucumber in sight. You’re pretty sure you don’t have coriander or fenugreek leaves, though you may (or may not) have a lemon. What should you do at this point?
The slightly obvious answer is you have to scurry off to the veggie market to get all your ingredients, which means your guests are going to going to be ringing the doorbell soon—and you’re completely frazzled.
This “frazzled” feeling is what most of us go through when we’re dealing with research for an article. We know our topic moderately well, and we’re almost ready to write. However, when we get started, we suddenly feel we need more substance to our writing. That’s when we scramble to find research, and it’s already too late.
Which is why this article covers three core points about research:
-
Why we tend to depend on research
-
Why advance research is more valuable than you’d expect
-
How to operate when you have no research at all
-
Let’s start with the first point: the dependence on research
I remember one of the earliest articles I wrote about the topic of uniqueness. I’d read a book called “Positioning” by Al Ries and Jack Trout, which was filled with great examples. Notice what I just wrote?
It wasn’t the Internet I was browsing through. It was just a book filled with a fixed number of pages and a finite number of examples. Even so, the article had so many case studies, and so many points on positioning, that I was quickly lost. An article that should have taken me a few hours took over three days, and it was primarily because of the dependence on research.
The reason why we depend on research so much is because we feel a little intimidated by the depth of our knowledge.
We rightly assume that others have written about the topic in a fair bit of detail and we can use the details to bolster the authenticity of our article. And especially when we’re starting out, we tend to have a sort of impostor syndrome, where we feel others know a lot more.
Which is why we end up researching our facts on the Internet, only to end up with frustrating dead ends and little to show for all our hard work. If there’s any good news, it’s that almost all of us start our writing journey down this painful path only to find there’s a slightly better way.
It’s called research in advance, and it’s important for reasons more valuable than you’d imagine. So let’s hop along to our second point in this article, shall we?
- Why is it that advance research matters so much?
Two of my favourite activities are drawing and drinking coffee. Which is why I head over to a cafe in the neighbourhood. I get myself my cup of flat white, perch myself near the huge glass window and watch people go by. And then I start to sketch.
However, if you were to look into a folder in my iPad, you’d find I don’t depend solely on my memory. I’ve drawn and sketched for close to 40 years now, but I still follow keep references. And if you looked at my reference folder on my iPad you’d find a massive reservoir of photos and illustrations—over 835 stored at this point.
The reason for this collection is merely a factor of speed
If the reference picture has already been sourced out in advance, I don’t have to scramble for it on the Internet. And that ability to instantly pull up a reference is the prime reason for researching in advance.
Even with the reference right before you, it’s still going to take time and energy. But at least you’re not scampering down seventeen thousand rabbit holes on the Internet. You still feel the nervous energy of someone who’s got to write an entire article, but at least you’re partly in control.
And whether it’s an onion salad or drawing Pinocchio, having the ingredients in place is already a huge energy saver.
However, there are other hidden aspects of advance research that most of us tend to discount
The first reason is just the percolation of the idea. When we are prepared, our mind is not only calmer, but it’s also able to spend that extra energy looking to enhance or improve the idea.
With the ingredients of the onion salad in place, we can decide to experiment with a touch of balsamic vinegar. It might not fall in line with a traditional Indian salad, but this preparation gives us the chance to be more than ourselves. It allows time for creative tinkering.
When I have the picture of Pinocchio in my folder, that’s a considerable amount of energy I don’t need to summon. I can start thinking of nose rings on Pinocchio’s nose. And what would happen if the nose went back to its standard size? All of these thoughts bubble up and create a pot of sudden and unexpected creativity.
To help this creativity have a chance to wake up, most research needs to be done and stored in advance
And it’s why I use a program called Evernote. With Evernote, I can take a photo, screenshot or text and store it in the program itself. Evernote and it will instantly pull up the reference as long as I can remember a single word.
Therefore if I read some research on how Pinocchio died a gruesome death and was hanged, I can store that and pull that up, on demand, six months or six years from now. That story won’t exactly get whisked away from my subconsciousness.
It will stay there and will be likely to get better over time. When I’m ready to use the research, I’ll not only be able to pull up all the details that I require in a matter of seconds, but my brain will have been working on it, waiting for the exact moment to use the story.
And you know this concept to be true because you’ve experienced it
It’s almost like arriving at that airport at 4 am and finding a chauffeur standing with a placard and your name on it. That planning enables you to get to the hotel, unpack and fall back into bed. The opposite feeling is one of having to catch a bus, drag your suitcases for three blocks only to find the hotel is fully booked.
At some point or the other, you and I are going to need the research.
We may need it for our stories, to use as examples or case studies or simply to give our articles a nice dose of much-needed iron. Even so, there are times when you don’t have time for all of this elaborate storage method in Evernote.
Or you have to crank out something in a hurry. What should you do then? This takes us to the third part of our article: how to write when you have no research?
- What should you do when you have no research in place?
Let’s just step back one tiny bit and examine the situation. We have no research; we want to write an article. But do we know what’s the main feature of an article? The article is built up structure and flow; there’s drama, and there is also information.
But all of that is useless without the most vital element of all. That element is called “enthusiasm”.
Without an enthusiastic creator, a cartoon looks lifeless, salads seem to wilt, and articles end up being just an endless drone of words. And some days you have no energy to write, let alone research. But you always have enough energy to disagree, don’t you?
Disagreement is the spark that enables you to write without research
Let’s say you’re writing an article about “how to get new clients”. Look for an article that’s already about “getting new clients”. Do you agree with all the methods? Do you nod your head sagely at all the angles of their argument? Of course, you don’t.
We all have different ways of getting the same thing done. I might add fenugreek leaves to my salad, but you might turn up your nose at it and suggest something else. The moment you get into a “disagreeable mood”, you’re officially a critic.
Which is precisely the moment to write an article about the subject matter
Remember that at this point we don’t have any research, are feeling reasonably deflated and yet we can easily pick holes in the other person’s argument because of one solid reason. We already have more knowledge than we perceive.
We may (or may not) see ourselves as beginners, but when writing the article, we may feel out of depth. Reading the other person’s article gets us to realise that we have a totally different angle on several, if not all the points.
Once that fire has been lit, it’s relatively easy to continue to write from our reservoir of knowledge. And that’s just one way to go about things when you don’t have the research.
The other way is to talk about your own experience
Let’s say I talk about how we run our membership site at 5000bc. Let’s say our three core benchmarks are:
- A precise onboarding system
- Answering every marketing or technical question by clients
- Creating content that’s not necessarily found on the Internet.
Let’s just assume those are the three benchmarks that help us run 5000bc
Do you see any problem with those benchmarks at all? No, of course not, because they’re our benchmarks. We can then go on to explain every one of those three in great detail and get an absolute cracker of an article as a result.
But wait, where’s the research?
The reason we didn’t need an iota of research is because we didn’t need an iota of research. It’s our story, and we’ll tell it like we want to. Which is a method you’ve got to use as well. Perhaps you make a homemade shampoo, and you follow some steps.
Who cares if your steps differ entirely from the rest of the world?
Maybe you are a copywriter, and you develop a sales page system where you start from the bottom up, instead of from the headline down. Well, go for it. It’s your method, your system, your way of life. You don’t need any fancy time-wasting, cell-crunching research to back it up.
And this kind of personal experience is what a lot of writers tend to use on a regular basis and for good reasons too.
Just finding case studies and exciting stories to fit your article is taxing enough
Case studies, examples, stories—all of these are less about the concept of research, and instead, is the “entertainment” factor in your article. When this article briefly swung towards the apparent hanging of Pinocchio, your curiosity was instantly activated. The story of Carlo Collodi, the author of Pinocchio would have mead a great example in an article.
These stories and examples provide an excellent garnish for your article, and it’s already a fair bit of work. Which is why you may as well write more articles based on what you know, or what you disagree with.
Even if the article were to be devoid of all of this additional entertainment, it would still be fascinating to the reader, because of the enthusiasm you’re bringing to the piece.
Note for example this article is almost free of any research
There was this little dart back and forth to pick up the name of the author of Pinocchio, which is when I ran into the whole hanging story. That tiny little nugget got stored away in Evernote for another day, while I slid back into finishing this article. And all of this was achieved with no real need for fancy research.
The reality is you can write hundreds of articles without research
It isn’t to suggest you don’t store exciting facts and case studies. It’s just that most of our lives are filled with activities, and we don’t have the time to go scuttling around in search of an exact fit to our articles.
In most cases, if you’ve done the prep work, you’ll have a ton of examples, but even if you haven’t, a touch of disagreement or giving an insight into your methods, is enough.
And now that we’re done with this article on research, I can go back to my onion salad.
Has anyone seen the fenugreek leaves yet?
Announcing: Article Writing Home Study : Waiting List Open
Fun Cartoon here
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=BA.D3Kj3ow1AOsF_tM8rvw
The biggest frustration with article writing is the sheer amount of time. You struggle to write quickly.
Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration and faster than ever before. Find out how the “tiny increments” system gets results for everyone.
Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=cyofTVA7N0HW.WoBrnYF7g | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=BA.D3Kj3ow1AOsF_tM8rvw |
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=Q_Xs17IcYSUhdg8cxaDQuA
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=3j1bSnFLcmf_WdnwB60QQQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=FUuHlha3_yTSQjMNiArjwQ
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=mAkgHdM.UijUlH9lv1DrtA
Top-Selling Products Under $50
Story Telling Series
How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=dZ.Oco9_EAJt13_uLdL35Q
The Brain Audit : Audio, ebook, physical book and workshop
(Over 800+ testimonials on the Psychotactics website and over 100+ testimonials on Amazon)
Find out how you can market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=YOwX7jLYMQUqKfIpgYgUkA
Chaos Planning
Forget Business Planning and Goal Setting.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=YJSWeQ8adUgc4MQjd3ymWw
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
- How To Write 4000 Word Articles Without Getting Exhausted Read and Listen
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=4VlM_L9k.zOQ9Vi8OrJsCw
- Why Writing Headlines Can Be An Excellent Brainstorming Exercise
For Real Articles
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=W0WKYufO58cqLY1raBZ7dA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=1U2G2dCn5Hzyp64Yn6RsMg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=yP5ONp.c08OZISz79zbUbA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=I4OnNrWYPu_PG9wGgglLKg |
- How To Strategically Tackle Promotion Of Products and Services
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JutUNR1kA7Ett1&b=MEgY3DurmIotgX44Nj2PjQ
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCycHEyMLIw=
Announcing: How To Become an Expert (In Your Customer’s Eyes)
📅 April 08, 2023 | View in Gmail
How to Write so that your clients actually read your articles above all that noise?
Article Writing Image
How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you?
To understand how this unusual situation occurs, let me tell you a story I was a cartoonist by profession. Then one fine day, I decided to get into ‘marketing.’
Now tell me honestly Would you hire a cartoonist to show you how to attract customers? Would you hire a cartoonist to show you how to improve your website? Would you hire a cartoonist for anything—but—to draw cartoons?
Why would you? I wouldn’t.
And that was the uphill battle I faced: No one knew me as an expert. Now it didn’t matter how many times I looked in the mirror and called myself an expert.
I still wasn’t getting any respect, let alone pesos in the bank. And it drove me crazy.
But there’s always a way out of crazy-land So here’s what I did. I started writing articles. And it was painful writing those articles. I’d write one article after slaving over it for two days. And then sometimes after two days, I’d trash the article and start all over again.
Did I say there’s a way out of crazy-land? Well, it sure didn’t seem so, because this article-writing-jazz was driving me loco.
But here’s what I found too. That there were systems. And techniques. Techniques that enabled me to write faster. That enabled me to make an article almost like a movie. That enabled me to see a pattern as to which articles would go down the gurgler, and which articles would get lapped up by the readers.
That there were certain articles, when published, that got customers to my website in droves. I’d wake up, and suddenly there were fifty, or a hundred new subscribers.
Sometimes as many as two hundred or more.
And then as the weeks and months passed, I started getting calls Calls to help customers with their website (um, after I wrote a website-based article).
And then emails. To help customers to help them attract clients (um, again, it was an article that did the job).
You’re guessing what crossed my mind, eh? Not only were the articles pulling in customers to the Psychotactics website, but these customers were asking me to work with them.
Me, a cartoonist, work with them?
I have to say, I was scared out my wits. (For two whole years actually). But after two years of writing articles (and I just wrote about 20 articles in the first two years), even I began to see a trend.
I figured I could go nuts and cold-call Or I could sit at my computer and write an article. And have a customer call. (Ooh, I did like the sound of that phone ringing).
But you have to remember this was back in the year 2002-2004. Back then, the Internet was a bit of a novelty. People doled out their email addresses like peanuts. Today it’s not that easy to have two hundred people stream through your website. Which means that it’s not enough to just write an article.
There are squillions of articles on the Internet today And those articles are competing with audio. And video. And heck knows what else.
So the questions do cross your mind
- How do I write so that my clients actually read my articles above all that noise?
- How do I write, if I struggle to put a paragraph together?
- Is there a ticket out of crazy-land? Can I really become an expert in my client’s eyes?
There indeed is a ticket And if you’ve been putting off writing, because you think it’s hard, well, it’s time to get that ticket out of crazy-land.
Information (um, Article Writing) creates expertise Ask every author on Amazon.com Ask every top consultant. Ask every top trainer. And ask a cartoonist.
Free Goodies: Don’t take my word for it. Judge for yourself. Get some solid methods to write better articles at this link. Don’t wait. This link won’t stay up forever. :) Free Goodies: Article Writing
Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else.
Learn the structure and you can learn to write without the frustration. Article Writing Self Study Details
(The limited-edition, self-study course will be available on 21 April 2023 to those on the waiting list).
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwMjExMTBw=
Why You Need To Start A Project—Not A Business
📅 April 04, 2023 | View in Gmail
Like most first-time ventures, you run into a bit of resistance. So what should you do?
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=oN4le7pQ0z0sdYtUdo7FbA
Why You Need To Start A Project—Not A Business
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=LX8Wx7rB7U2.nzm2UV7Z_g
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=LX8Wx7rB7U2.nzm2UV7Z_g | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=aRQwrf6gRcb3GcmskQu9tA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=q_54_bsT6Zf7AsuAZZ3Bpw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=EhQBEwLTNEGVagL..laSkQ | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=C7HMD8eZx99qVkwH7A4tCQ ). Back when I started out in business, I didn’t start out in business. Instead, I started on a project.
My project was to draw cartoons and to get someone to buy them. Hence, with a little encouragement I took my work to a newspaper, met the art director and tried to get them to buy the cartoon.
Like most first-time ventures, you run into a bit of resistance, and I most certainly did. The editorial staff said my work was good, but needed to get a bit better. But wait, what’s the point of this story?
Two points, actually.
Point 1: I liked drawing cartoons. Point 2: I started a bit of a project, not a business.
And because I liked what I was doing, it could be treated as a hobby that I could keep working on, no matter what the setbacks. Because I didn’t know any better, I treated it like a project, and not a business.
Both of those points matter, and it’s probably why a lot of people fail when they begin on a journey. They all want to start a business and most of the time there’s no such thing as a business.
Most things start out as hobbies, partly because we find we are good at some skill, or been encouraged by someone to move to honing our skill.
Liking what you do is one way to go about it, because no one else has to like it.
For instance, I’ve done about 3000 paintings in my Moleskine book. At first I was hopeless at watercolours (by my own estimation). Over the last 10 years, I’ve got to the point where people routinely say, “You should sell these; you should put them in a gallery”.
Which isn’t to say that it takes a hobby ten years to mature. With the cartoons, it was a few months before I could go back and get the editors to accept my work. As they used it, and paid me, I mustered enough confidence to draw for other newspapers, then magazines, corporates and a whole range of clients.
It all started with doing something I liked—and not for a business, but just as a project.
However, you can use dislike to fuel a project as well
My wife, Renuka disapproves of many yoga classes. While yoga may be seen to have many health benefits, it has a dark side. If the poses are done incorrectly, there are few repercussions.
However, over time the wrong positioning of the foot can lead to knee or back trouble. You see where this is going, right? It’s yoga done wrong and it bugs Renuka a lot.
If she wanted, she too could start up a little project.
The Brain Audit was a project too because it didn’t start out as a book. It was merely a way to figure out why clients tend to get so hesitant when buying a product or service. Why they tend to back away at the last minute when they seemed so eager to buy.
When I wrote The Brain Audit, I was doing a bit of cartooning and the tiniest bit of consulting on the side. But it bugged me a lot that I’d lose both consulting clients as well as not get the assignments I coveted in the field of cartoons.
In short, that frustration was fuel to a little fire. Often enough, that tiny fire and droplets of frustration are all that’s needed to get a project going.
It’s important not to treat it as a business, but more as a project—and there’s one more example for you
There’s a tiny restaurant near my house. So small in fact, that it’s more like a corridor and can seat about 10 people in all. The business, if you look at it from the outside, is a restaurant and does what you’d expect a restaurant to do.
It serves wine, drinks and food. However, on the side there’s a tiny project going. The restaurant owner detests badly made bread, so he makes his own. He’s even got a bit of yeast that he’s kept going for months, or possibly longer.
He doesn’t like commercially made bread so his frustration is fueling his bread-making. However, it’s not all frustration. He also loves the bread making process. Which is to say that somewhat equal measures of frustration and joy are fueling his bread making project.
Except it’s not a tiny project any more
What started out as being just three-four loaves of bread a day, moved to eight, ten, fifteen and now twenty.
People like this side project as much as they like the bread. “If you want to guarantee a loaf, you’ll have to call me or message me on Instagram” he says to potential clients.
All the while he’s focused on his business, as he should, but on the side that bread making may balloon from twenty to forty. And from forty to eighty.
With The Brain Audit too, I was both frustrated with the hesitation but also liked the idea of solving the problem. Both of the impulses of joy and frustration played their part, but the key was seeing it out as a project and not a business.
A project continues to progress, and in time it gets to a point where enough people want to buy it and it’s now a business all on its own.
If Renuka wanted, her tiny point of frustration could also get to the point where a yoga studio may not be out of place—if that’s what she wants, of course.
Is there something that bugs you that you’d like to fix?
Or is there something you’d like to do? Possibly the project has a measure of both—frustration as well as joy. However, for things to go further, we need to start with the project, because it takes time to build momentum. The project needs to grow up a bit before it’s a business.
What’s your project?
P.S. Announcing: Article Writing Home Study : Waiting List Open
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=zqc7D0_dUB4ET1YqzCYiOQ
The biggest frustration with article writing is the sheer amount of time. You struggle to write quickly.
Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration and faster than ever before. Find out how the “tiny increments” system gets results for everyone. Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=zqc7D0_dUB4ET1YqzCYiOQ | Sales Page and how to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=PRI0cytCiHYll9Qi_LhW3A |
Please do share this article with one person:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=lSIfJ6ojx0vzjEOMwzj_GA
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=UqIyTzzDQgbL.bw9vM7DoA
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=sYpmd1yOHSxW8eneOvLvxw
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=JRDbiG.ipTtiP9PJ4c.Bjw
Top-Selling Products Under $50
Client Attractors You already know that 80% of a sales letter depends on your headline. So what’s the remaining 20% that causes customers to buy? Find out: How To Increase Your Web Conversion Rate With Client Attractors
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=A5oG1X6QUAHRrzP4sW4liA
The Brain Audit: (The Print/Limited Edition Version signed by Sean) We have a few limited edition version of the book right here in New Zealand. This is professionally printed and you can get yourself a wonderful signed version of this book at this link
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=_VV.b9MchOW7WRNwQrxdNg .
Testimonial Secrets How To Avoid Painful Clients (And Get Clients That Are A Dream To Work With Instead)
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=9Vzf49H7lf72ulZLBhG7Ww
About this eZine and your subscription
Remember to share this article
All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Free Goodies
- Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=3EZzRZ6UpmA9qA97K6ejXw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=b1d1pY7TbigP2vOXatquSg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=GFcUN6o0nuP2cRyliarIFg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=.kr6qYCXpTjyJWQhhObBLg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=0h1R20Hh364hDa.DyaiZfA )
- How To Write 4000 Word Articles Without Getting Exhausted Read and Listen
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=XfJ6Px.xDIB7AhrEFrHATg
- How To Strategically Tackle Promotion Of Products and Services
https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItOe5F5NA7Ett1&b=dmyC00ly3GdSZRFF6UfYsw
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCycHIycDBw=
Announcing! How To Become an Expert In Your Industry
📅 April 01, 2023 | View in Gmail
The Biggest Frustration With Writing Is It Drives you Crazy. Yet writing is a “language”.
Article Writing Goodies
Imagine you had a fairy godmother. And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”
I had such a godmother. And I got a wish from that fairy godmother in the year 2002. You see I’d just started up my consultancy in marketing I’d moved from India to New Zealand. No one knew me in these parts. No one knew if I was good at what I did. Or just plain useless. And what was worse, was I wasn’t quite sure either.
Then one day, that fairy godmother whizzed into the room “Write articles,” she said. “Write articles?” I echoed. “What good are articles going to do for me?” I thought condescendingly.
But as fairy godmothers go, they can read your thoughts And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.
But then something magical happened. Something I just didn’t expect. When I sat down to write, I started to get ideas. Ideas that I didn’t know existed in my head. And as I read more books (both business and non-business books), I got even more ideas.
When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.
I wasn’t even selling anything online (or offline for that matter) And there I was..ahem…building an audience. An audience that wanted to listen what I had to say. An audience that went from just friends and family, to a chunky hundred people. Then a thousand. And it kept growing.
I wasn’t doing any advertising No publicity. Heck, I barely knew how to do my own marketing. Yet these articles were like a magnet. They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002). And offline, I was starting to get inquiries too.
“Can you give us some advice on these marketing matters?” they said “Can you train our staff?” they said. Can you do this, and can you do that. And on and on it went. But articles were hard work for me It would take me two days to write a single article. And I’d curse and struggle. And to write one article a month was a big achievement for me.
But hey, I did have a fairy godmother And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her. “Article writing is about structure”, she said “Structure and drama,” she continued. “Structure and drama and the ‘next step’,” she crescendoed. “Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.” And just like that I learned how to write articles. And now it’s your turn.
Will you let me be your fairy um…godmother? Do you want to learn how to spot drama? Learn how to spot structure? And understand how to use the power of the next step? Well, ask and you shall receive. But hey, there are no magic wands here. You’ve actually got to go to the link below. And there you’ll be taken to a page with instructions. Instructions on how to get some free goodies. Goodies to drama, structure, and the next step.
So, tah-dah, here’s the link: Free Goodies: Article Writing
See you on the other side! :) Sean P.S. The goodies are free.
P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration. Find out more: Article Writing Self Study Details
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rKwMjEyM7Kw=
March 2023
Last Day for Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up A New Project Successfully’
📅 March 28, 2023 | View in Gmail
Premium Bonus: 5-Steps To Starting Up A New Project Successfully
https://www.psychotactics.com/products/trust-the-chef/
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 25 -28 March 2023, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.
Dartboard?
As in darts and a dartboard?
Yes, exactly!
If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.
So is pricing simple?
Sure it is. You don’t need a book to figure out pricing.
A simple dart board and some prices on the board would solve your problem in a matter of minutes.
The price itself is of little consequence
What matters is all the stuff around the price.
And in this three-part pricing series, you’ll understand:
• The Psychology of Pricing (What Causes Us To Buy) • The Method of Raising Prices (And The Mistakes To Avoid) • Creating and Managing Price Expectations
No boring pricing models
No ugh complication.
Just a simple, step-by-step system that walks you through exactly what you have to do.
And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option)
https://www.psychotactics.com/products/trust-the-chef/
In this 24 page booklet you will learn • Five steps that are required to start up any new project successfully. • Why you shouldn’t get scared of your competition. • Why brand analysis comes before everything else. • Why personality is critical in your business. • What is the most important thing when starting up a project?
Judge for yourself at:
https://www.psychotactics.com/products/trust-the-chef/
(This special offer ends 28 March 2023—US Eastern at 12 midnight)
Regards Sean P.S. This is what Colette Nichol has to say about Dartboard Pricing:
All about DartBoard Pricing
https://www.psychotactics.com/products/trust-the-chef/
“The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It’s kind of genius.”
“I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially.
I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction.
Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving.
Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them.
There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.”
Colette Nichol Vancouver, Canada
Judge for yourself at:
https://www.psychotactics.com/products/trust-the-chef/
(This special offer ends 28 March 2023—US Eastern at 12 midnight)
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCwcbIwcjKw=
Announcing: Dartboard Pricing—How To Increase Prices without Losing Customers + Special Bonus Valued At $49
📅 March 25, 2023 | View in Gmail
https://www.psychotactics.com/products/trust-the-chef/
When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 25 - 28 March 2023, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.
Dartboard? As in darts and a dartboard? Yes, exactly!
If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.
So is pricing simple? Sure it is. You don’t need a book to figure out pricing.
A simple dart board and some prices on the board would solve your problem in a matter of minutes.
The price itself is of little consequence What matters is all the stuff around the price.
And in this three-part pricing series, you’ll understand • The Psychology of Pricing (What Causes Us To Buy) • The Method of Raising Prices (And The Mistakes To Avoid) • Creating and Managing Price Expectations
No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do.
And the Special Bonus: 5-Steps To Starting Up A New Project Successfully This booklet is tiny—only 24 pages. However, it very systematically takes you through the five steps that are required to start up any new project successfully.
• Why you shouldn't get scared of your competition.
• Why brand analysis comes before everything else.
• Why personality is critical in your business.
• What is the most important thing when starting up a project?
Here’s the page. Judge for yourself.
https://www.psychotactics.com/products/trust-the-chef/
Regards Sean P.S. This series does gives you the overview of how to go about pricing, and then gets to the brass tacks. You can literally copy the model (and you should) and have it up on your website, in your presentation or brochures.
Have a look and make a decision based on what you read.
https://www.psychotactics.com/products/trust-the-chef/
(This special offer is only valid until 28 March 2023—Eastern US midnight)
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCwcbIwcDIw=
Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?
📅 March 21, 2023 | View in Gmail
How powerful is the idea of giving ideas and systems? How do you start?
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=wdxVSKDzozpoHXKqsJSdBg
Free Content Vs Paid Content:
Will Clients Buy If You Give Away A Lot Of Free Stuff?
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=YyZQVZYJLCfGs0JHG9.sWg
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=YyZQVZYJLCfGs0JHG9.sWg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=IhQhKCnM4WR674L3S44K.A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=Vzl14lVw16_SgED0tsJmsA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=pRKL4mRZYNqwVRNuTcKtxg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ifo0tIMow7Ett1&b=tQPbt.K1nVmvI6.eJK_rEg ). It’s not always easy to restrict the line between free and paid content because it can be the same. However, there’s the concept of the idea vs the system. The idea is where you are telling someone why something is important. e.g. learn about sales pages not because you want to become a copywriter. But know it because you want to be able to do one of two things. 1- Not be at the mercy of a copywriter. You can write your own sales pages whenever you choose to do so. 2- If you hire a copywriter, you’re not flying blind. You can audit their past work to see how good they are, and also when you give them the assignment, you can audit it to see that they haven’t missed out on anything. And that the sales page will work to sell more product or services. It’s an example of how you can give the idea and sell the system. The system is where you are showing someone the steps required to write a sales page. In our case, it’s the sales page course. Since we have lots of clients who run their own business, they would want to know how to write sales pages to sell their product or services. Just giving the ideas and selling the system is a decisive move as it creates a strong feeling of need in the client. Let’s take another idea. What would you do if you weren’t selling an information product? Let’s say you have a cafe instead and are also selling coffee. You may want clients to buy into your coffee beans. What’s the idea, and what’s the system? The idea is learn to control the water temperature of the water or learn how to extract better flavour or learn how not to get bitter coffee. When you educate the client, she realises there’s a different, possibly better experience that she’s missing out on. Which, in turn, motivates her to be fussier about the coffee she buys and how she brews it in the future. However, it also has a very profound side effect. Since you’re the one who brought up the idea, it causes the client to see you as the expert. After all, you’re giving them the idea, so you must know what you’re doing. You don’t have to stop at ideas vs system, however. When I first started in marketing, I was pretty enamoured with the idea vs system method. You could blame my reluctance that I didn’t know very much, and giving away even the ideas seemed like giving away everything. If I gave them my ideas, what would remain, I thought to myself. However, I got lucky because I had the chance to test out this theory very quickly. At the time, many small business groups would meet once a week around Auckland, the city I live in. I’d show up at 7 am, or 5 pm or sometimes at 8 pm. The hours were all over the place, and people would sometimes be alert and occasionally sleepy. What was consistent, however, was how they reacted. I’d talk to them about my book, The Brain Audit. The Brain Audit has seven steps, and I’d spend about 45 minutes on the first three steps, explaining them in detail. However, the audience always wanted to know the other four steps too. I felt that if I gave away those steps, they would not buy the book. I was wrong, of course. In later presentations, I’d list out all the seven steps and proceed to give them the first three steps in detail. When I followed the second system, I found more people were buying into the book. At one early event in the city of Rotorua (about 4 hours away from our home), I sold over 35 copies of The Brain Audit and in PDF format. What makes PDF sound so mundane today was astounding back in the year 2001. People barely had e-mail addresses back then. I’d have to put the PDF (for some) on a CD so that they could read the book. Plus, while clients are quite familiar with digital downloads today, a physical, printed book was the gold standard back then. People mostly wanted a book they could hold, touch and mark up. Hence, giving away part of the information proved to boost both our reputation and our sales. Now, almost 20 years later, we’ve learned that there’s no such thing as giving away too much. That spindly version of The Brain Audit soon became more detailed, and the book a lot thicker. Since then, we’ve had workshops in New Zealand, the USA and Europe. Clients who attended our workshops had already bought The Brain Audit. You’d have thought that only new clients would attend the workshop. Instead, it was the existing clients. In all the workshops we’ve had, maybe one random client would be likely to show up. 95% of those who attended the seminar were existing clients who’d already read The Brain Audit and maybe even bought into something related to The Brain Audit. The story should stop there, but it doesn’t. In 2021, we announced that we were having a webinar series on The Brain Audit. Who were the ones who signed up? Yes, you made an accurate guess. Existing clients will keep coming back as long as you show them better ways to use your product. In our case, we’re refining the concepts in The Brain Audit, giving more examples, and that alone is enough for most clients to return. Now, this is an example of a single product. And the life span is already over 20 years. Take this across several products, and you have a gold mine. A lot depends on you, however. We tend to treat our information like Photoshop, which is to say that we treat it like versions that are continuously being improved. Photoshop, not coincidentally, has also existed for well over 20 years. The reason they continue to exist is because of the versions. Every version allows the same client to do things in a better, faster, more productive manner. It also brings in new clients, which is a definite bonus. And many, if not most, of the clients, go through the same buying cycle. Clients will buy a copy of The Brain Audit, priced at just under $10, but then purchase other add ons of The Brain Audit (like the webinar series, for example). If you have additional product or services, the purchase cycle doesn’t stop at one product. Clients will routinely buy products that are lower priced, like Chaos Planning, Outlining, Storytelling. And then, once they’re convinced they’re getting precise results, they move on to higher-priced courses such as the Sales page course, Pre-Sell or the Article Writing Course. And then, to make a leap, they will also do the cartooning course, which has nothing to do with marketing or The Brain Audit for that matter. How powerful is the idea of giving ideas and systems? It seems to be limitless in the way it works. Giving something to others has always been a superpower. Giving away the idea and selling the system is about teaching a person to fish and then selling them the fishing equipment too. They’re happy, and you’re glad as well. There’s little downside in giving away more than just the idea also. If anything, giving away part of the system itself has proven to be more delightful and more profitable for us. And if you keep refining your work and treating it like software, you are bound to create versions. Versions may include training (like workshops) and another medium (e.g. how The Brain Audit book is now being offered as webinars). It might even be an overhaul to the entire product. For instance, the article writing course was rewritten and is now in Version 2.0. And so has the sales page course, which means that clients come back to get the upgrade. Start with giving them ideas and selling the system. But please, don’t stop there. Keep going, and you’ll have delighted clients and a more than robust business system in place.
How Planning Gets Quickly Derailed (When You Don’t Have A Stop-Doing List)
📅 March 18, 2023 | View in Gmail
Why is this stop-doing list so very important? Let’s find out. How Planning Gets Quickly Derailed (When You Don’t Have A Stop-Doing List) https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=_mBUuC_3P3zUXFYjRgGMKA At the start of the year, it’s almost natural to want to wipe the slate clean and start doing something new. We create goals, we set deadlines and hope like crazy that things will work out well. The part we consistently forget is the stop-doing bit. The very same issues that have been a pain in the neck before, will continue to be a nightmare in the future. Why is this stop-doing list so very important? Let’s find out. Listen online https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=_mBUuC_3P3zUXFYjRgGMKA | iTunes https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=qw.zSvuOPvOdoAs5wfdOXg | Android https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=F2Kz3d3PR7Bh8gnvun_n0A | Spotify https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=fHbarcZDu.1Xurfmrr2DMA | Google Podcast https://clicks.aweber.com/y/ct/?l=98y0i&m=IeARXA6ZPDitt1&b=a6qJyuDC0RV1Iop8HLZNZA
Storytelling: How To Edit A Story (And Why “Relevance” Is The Key To Editing Any Story)
📅 March 14, 2023 | View in Gmail
Are you wondering how to reduce your articles to a manageable size? Psychotactics Storytelling: How To Edit A Story (And Why Relevance Is The Key To Editing Any Story) Load the images to see the cartoon. It works! https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=jBYos9gXlQhKs6jUX1QeVw (This email contains the complete article. However, you can also read or listen to it at these links: Read online https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=jBYos9gXlQhKs6jUX1QeVw | iTunes https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=1N2bHdx9YSdUF5PgIhyjUg | Android https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=MSGYLlvEFUNBhycXQNRv7A | Spotify https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=IwpWnfMilQcAILJb6i1E3g | Google Podcast https://clicks.aweber.com/y/ct/?l=KQnf2&m=IcpWGNyYw7Ett1&b=ZK_dFXc6st3gR8fkcd5xpw). Are you wondering how to reduce your articles to a manageable size? Let’s say you have a well-paced story. There are ups and downs. And you’re happy with the stuck moments that pop up. You write the story and then I seem to come along to edit. And the question may arise in your mind: what is he doing that I can’t seem to figure out? I’m looking for relevance. At this point there are three points of relevance I’m looking for: 1- Description 2- I did this, and then did that. 3- Excessive numbers. 1) Description: Here’s an excerpt from an article by Steve: I was seventeen years old. I had just bought my first car - a 1971 Chevrolet Chevelle. My friend Jude also owned an old car - a 1963 Chevrolet Impala. His car was… faster. He’d win any race against me. Is all of that description relevant? It’s impossible to tell unless you read the entire piece. However, this was a race. Generally, adults don’t race, but 17 year old boys are more likely to do so. Why does the description of the cars matter? Despite the Chevrolet Chevelle being a later model (1971), the Chevrolet Impala (1963) was faster. It’s a set up for a race where one teen is definitely going to want to show up the other. Hence the description matters. When you describe a house, and talk about it being old, leaky, with broken stairs and near a highway—well—I like that description. And it’s probably something that would do well in a book, even a podcast or presentation. The article format, however is likely to be less forgiving. Does the leaky bit matter? What about the broken stairs? Is the noise a factor in the story? If you write down all of these descriptions, it’s what you’re supposed to do. However, it’s good practice to go back and get rid of anything that doesn’t directly apply to the story as it’s taking up valuable space. More importantly, it doesn’t matter. When you get rid of it, it doesn’t change the story even a tiny bit. Here’s another excerpt, this time from Manjula’s story. It was 7:20 when I walked to the airport window to buy a ticket. This was 1999. It wasn’t uncommon to buy a ticket at the airport with cash. I was relieved they had a seat available for the 8am flight. She warned me that I may not be able to make it through security on time to board the plane. If I didn’t, they could put me on the evening flight for no penalties. She walks. It is 1999. There’s a description of why in 1999 you can buy a ticket at the airport, and in cash. And that there’s a seat available on the 8 am flight. There’s also the fact that she could board the evening flight with no penalties. When you read Manjula’s story, this level of description is irrelevant. The only thing that matters in the entire paragraph is that she needs a ticket. And that ticket needs to get her on the 8 am flight, or her entire plan would fall apart. Hence the first thing I’m looking for is relevance. Does the description have any relevance later in the piece? Or did it show up earlier and now this is a re-connection of sorts? If yes, then it’s relevant. It’s important to note that editing is not about chopping off stuff. It’s more about the significance or impact of what you’ve decided to add to your piece. You need to be descriptive in the first pass. With a little luck you’ll detect the extra bits in the outline itself—and especially if you’ve written a very detailed outline. If you’re like me and write rather sparse outlines, you’re not going to know about it until much later, when you’ve written the piece. Anyway, that’s primarily what I’m looking for when editing. 2) I did this and did that. Yes, it’s like it sounds. It’s a sequence of actions you took one after the other. Which is I did this, and then that, and that. And while some of it is very relevant, a lot may be just you walking the reader around the scene for no good reason. Let’s look at an excerpt from Akash. When I was 15 years old, I was taking a high school chemistry class. I was generally always bored with 99% of my classes, but thankfully, I at least shared this class with my best friend, Mike. One day, we headed to the lab to do an in-class assignment. Our teacher told us to pair up, so of course Mike and I teamed up to do the work. That day’s assignment was just a simple titration where we had to drip one solution into another. As we all paired off and claimed our various lab spaces, the teacher went around and handed out the instructions for the assignment, which listed out 8 sequential steps. Do this, then that, then that… and boom, you’re done. You see it, don’t you? The second paragraph is where we start walking. Headed to the lab to do an in-class assignment. We paired off. We claimed our various lab spaces. Our teacher told us to pair up. Mike and I teamed up to do the work. We had a titration experiment We had to drip one solution into another. Was any of that relevant to the story? Not really because the story is about how Mike and Akash decide to do the experiment even while the teacher is speaking. The teacher gives the class the OK and everyone starts, but this duo are smug because they’re already done with the experiment. All of that walking through didn’t matter at all, did it? You’re likely to find yourself doing this I did this and that every so often. We loaded all our belongings onto the van and said that it all fit well and was no problem I ran across the gym, through the foyer, and to the swimming pool, looking for my friend. I told the agent we’d be doing blah, blah, blah. And he said, blah, blah, blah. And who knows? Maybe that blab, blah, blah is crucial to the story. However, if you find yourself relating a lot of things like he said and I said and I did this and I did that, you’re probably front loading your story with information that is irrelevant. That’s blah, blah is what I tend to look out for—and often find. It gets the chop—unless it’s relevant. 3- Excessive numbers and names. Earlier in this articles we learned that Steve was 17, and that with his 1971 Chevy, he was no match for his friend’s 1963 model, when it came to speed. But what if Steve started to give us more numbers? Like how fast it went, or how much fuel it drank. At this moment we’d feel overwhelmed with numbers. Let’s look at what Jonathan has to say: When I first started investing in NFTs I made one of the most common mistakes all newbies make. I kept buying pieces in different collections, hoping that one would be a winner. After losing thousands of dollars I realized my strategy was flawed. That’s when I decided to pick one collection to focus on. After doing some research, The Littles project looked like a winner. There was a lot of competition for these NFTs. The price to get in was getting more expensive every day. As I did more research I realized there was less competition for the more rare pieces. Which make sense, since they cost 5x the entry level pieces. NFT is a new concept for a lot of people, but let’s say you’re aware of what it stands for and can make it through the first paragraph. The second par brings in a name, called the Littles Project. So far, we are trundling along quite nicely. Until he swings round the corner to the third paragraph, that is. It reads like this: I gathered up 4ETH and began to buy the most rare pieces I could afford. They were called Mystiks and there were only 140 of them in the entire 10,000 piece collection. My first 2 Mystiks cost 1Eth each. While on the hunt for another, I discovered an even more rare Mystik - The Spirit Mask. Out of 140 Mystiks, there were only 14 Spirit Masks. I had to have one. The only problem was how expensive they were. The least expensive Spirit Mask was 3ETH and I only had 2ETH left. But, I had to have one. Even if you knew that Ethereum was like Bitcoin, you’d still have this avalanche of figures and names. And let’s list them. 4 Eth. Mystiks 140 pieces. 10,000 piece collection. 2 Mystiks cost 1 Eth. Spirit Mask Out of 140 Mystiks, there were only 14 Spirit Masks. The least expensive Spirit Mask was 3 Eth and I had only 2 Eth left. I had to buy one. If you’re conversant with the lingo, there’s a solid chance that you’d nod your head in all the right places. However, numbers and names still confuse even the most well-versed reader. You know how you feel when you read a novel where Christine, Chris, Mark, Joanne and Francesca all seem to show up in quick succession. Now let’s make it harder and bring in Raghunath or Sivaramakrishnan who hail from Thiruvananthapuram, and you’ll see these numbers and names need to go. You might have also noticed it’s a lot of I did this and I did that It could be summed up in a few lines and the feeling of being stuck would still remain. The main points being made are: I gathered up all the ethereum I had, and began to buy the most rare pieces I could afford. There were only 140 left in the entire 10,000 piece collection. I got the buying bug and went on a wild hunt for rarer and more expensive NFTs. The least expensive was 3 Etc and I had just 2 Eth left. But I had to have that NFT. Yes, it’s hard work. We like to roll out all the details—and especially numbers and names. Yet, it takes up space on your page, confuses the reader and is irrelevant. Hence, it too has to go. Or at least be changed.
21+ Articles On—How To Keep your Reader Locked into Your Article
📅 March 11, 2023 | View in Gmail
Is Article Writing a Skill or can it be developed? How do you write an article? Image How To Keep Your Reader Locked Into Your Article https://clicks.aweber.com/y/ct/?l=KQnf2&m=J42IgdKxA7Ett1&b=xWgWqC9tpuHInbFFHcXv9A Is article writing a skill or can it be developed? How do you write an article? Is there a system? Let’s look at all the problems that you face when writing your articles. Each of the articles in this section will give you an actionable strategy. Go ahead read the articles and then create a simple plan for yourself. Follow the steps and you too will become a better writer and will be able to write articles your clients want. (And yes, you can read or listen to the articles) Next Step: Click here to get the entire series on: How To Keep Your Reader Locked Into Your Article https://clicks.aweber.com/y/ct/?l=KQnf2&m=J42IgdKxA7Ett1&b=xWgWqC9tpuHInbFFHcXv9A P.S. Remember to download The Headline Report if you haven’t already. In ten minutes (or less), you’ll learn how to systematically build a headline that works. Here is the link: Why Headlines Fail (And how to create headlines that work) https://clicks.aweber.com/y/ct/?l=KQnf2&m=J42IgdKxA7Ett1&b=Bdd5ZfvRrlMAwA.QwNvWmw
How To Build An Audience Online: Three Compelling Concepts From David DuChemin
📅 March 07, 2023 | View in Gmail
When it comes to audience building online, we tend to fall for the hype. But should we? Psychotactics How To Build An Audience Online: Three Compelling Concepts From David DuChemin - Episode 409 Load the images to see the cartoon. It works! https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=D3IDhq276kIb9H62poJ12A (This email contains the complete article. However, you can also read or listen to it at these links: Read online https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=D3IDhq276kIb9H62poJ12A | iTunes https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=kMzeJCnNsZSPJw2ifT3Pdw | Android https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=rkHbQwt5uVMW9c3sePSh_A | Spotify https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=0ecfwoJTEQHPK.2gf1bGuA | Google Podcast https://clicks.aweber.com/y/ct/?l=KQnf2&m=J.5GSaQZw7Ett1&b=Xgpz0ga3_xwdonU6LsEmbw). One of the things I liked the least about photography was the camera. I’d owned a lot of cameras since I was in my teens, and I used them all the same way. I’d put them on automatic or Program mode and take the picture. I loved the result, but it drove me crazy how photographers talked obsessively about f stops, shutter speed and other jargon that made my head spin. In that chaotic space, I ran into someone quite different: a photographer called David duChemin. His tone was so different, his booklets so non-technical that I went to his site and bought a handful. Over the years, David and I have never met, but we’ve gotten to know each other exceedingly well. What makes David’s newsletters extremely enticing is the clarity of his message. As a good newsletter should, he focuses on a single point and presents it lucidly. I used to subscribe to many newsletters, and over the years, I’ve actively unsubscribed until just a few choice ones remain. David’s is one of them, and here are three gems from TheAudienceAcademy.com. You’ll find the newsletter is still very much dedicated to photographers, but the advice is just what every business owner needs. Here are three I’ve loved in the last few months alone. 1- Brand vs commodity 2- Make a dollar, grow your audience? 3- Do you have an audience or just a mailing list? Let’s take a whirl into the duChemin world, shall we? 1- Brand vs commodity If you were asked to buy plywood, which brand would you buy? In the late 80s, a branding exercise was rolled out, changing how Indians regarded plywood. Back then, if you wanted a cupboard, there was a strong likelihood you’d go to the store and buy one. However, back then, carpenters played an essential role in household furniture. The carpenter came across, measured the area, and built furniture to your precise specifications. Not surprisingly, someone in your household had to deal with purchasing plywood. Until Kitply came along, there was no way of telling one type of ply from another. In the months from June-September, the rain lashes India, and the humidity soars. The moisture causes the ply to warp, and your lovely, new furniture looks terrible. The reason? The plywood wasn’t able to stand up to the weather conditions. However, Kitply wasn’t introduced as generic plywood. The ad campaigns were precise: Kitply was waterproof and even boiling water proof. Buying plywood was a low-priority decision until Kitply changed its messaging. The wood company had taken something relatively unimportant and elevated it into a brand. When making furniture, you bought Kitply or something cheaper—some other unknown ply. That’s the difference between a brand and a commodity. And in his March newsletter, David covered just that topic: Is your business a brand or a commodity? Most businesses say they’re a brand. However, the article goes on to say this: Before you answer too quickly (because everyone tends to think they’re a brand. And because this isn’t an all-or-nothing thing), here’s another consideration: It’s easy to be a commodity in your chosen market and still think of yourself as a brand. Brands have audiences. Commodities do not. Okay, you will likely have an audience, but how can you tell if you’re a brand? Here’s how I know if you’re a brand or not: when other people talk about you, do they say, She’s a photographer? Or do they say, Oh, she’s the photographer who… Is it, He’s a comedian, or He’s that comedian who…? If it’s the former, you’re a commodity. You’re one of many. In effect, the difference is between the choice of a vs the Here are some examples of how a client would speak about you: Anand is a photographer. OR Anand is the photographer who… Marcela is a dentist. OR Marcela is the dentist who… Commodities might find their way onto a shopping list, but never a wish list. Being a brand requires the courage to say, This is who I am and who I am not. It requires specificity. This means to reach the elevated status of a brand, you have to stand for something and then drop all the rest of the stuff. A commodity tries to occupy any and every space. A brand occupies one position and, more importantly, drops all the others. In plywood terms, that would be the difference between this is plywood vs this is the plywood that’s boiling waterproof. Which one would you choose? Well, so most of India. Kitply went from being a random brand with no identity to becoming a verb: like Hoover or Google. But hey, you’ve only got a third of David’s wisdom. Let’s move on to the next, which is incredibly piercing. And it doesn’t talk about millions of dollars, or even thousands or hundreds. It narrows down to a screeching halt at one. One measly dollar. 2- Make a dollar, grow your audience? A tiny goal that will change your life: Make $1 on the Internet. Before the Internet existed, people did. And people always behaved similarly. If you were a good artist, they’d say something like, Oh, you should sell your work. I’m sure you’ll make a lot of money out of it. And then, along came the Internet. That technological wonder of being able to stay at home if you chose to do so. To be able to be in your underwear and drive audiences to you. Except that not everyone makes money on the Internet. And David explains why people struggle so much. He says: I get a lot of e-mails from people asking me how to make a living with their art, mostly in photography. I’m always hesitant to answer, especially in the few words. Those types of questions require a conversation, usually a long one. But the one thing that most people behind those e-mails have in common is this: they have a hobby, not a business. A hobby can become a business, but they aren’t the same thing. Just because you can make photographs doesn’t mean people will buy them. The same is true of your paintings, songs, or those weird handmade garden gnomes you’ve been carving in your garage under cover of darkness. A hobby becomes a business only when people buy what you are selling and for more than what it costs to make it. Make a dollar online, and it’ll change your life. Start with that. Why? The moment you sell your first piece of art, your first recorded single as an Mp3, or your first book, you prove that someone out there sees value in it. It’s proof of concept. And if one person will buy it, there’s a good chance that someone else (and then many others) with similar tastes will also want it. Making your first dollar also makes you realise one dollar isn’t enough. I don’t mean that in a greedy way. But it’s not enough. Paints cost money. Canvases cost money. So do cameras and pianos and charcoal and sketchbooks. And the coffee you drink as you create, and the roof under which you do that creating. It all costs money. The craftsman who creates only for the love of it isn’t concerned with making a profit, but when actual income becomes a concern, you’ll start thinking about charging what your work is worth. You might not get it right for a while, but you’ll start thinking about it. That’s a step forward. It’s only a hobby until you’re making bank—actual profit. And if you can make a dollar online, then it’s scalable. When I sold the first eBook on which I eventually built my publishing brand, Craft & Vision, it was $5. After the second sale, I had made $10. After many more sales, I had made many more dollars. But then he gets to the core of the message. Everyone out there is making a free eBook right now. Or some kind of free lead magnet or opt-in. Get them on the mailing list with something small, helpful, and free, like a sample of what you do, and then offer them more. It’s a great strategy. But it’s not the only strategy. I love free. Go to any of my websites, and you’ll find free stuff. But the problem with free is people don’t value it in the same way that they value something that costs them something. They don’t rave about it in the same way. They don’t tell others about it in the same way. For every 100 e-mails I might get telling me how much someone loved one of my books, like Within The Frame or The Heart of the Photograph, I might get one telling me how much they loved the free eBook they downloaded from my website. That’s just not how people interact with free. An audience of true fans is not built on free samples alone; the first dollar you charge is an invitation to have a more invested part in what you do—it’s a commitment. The fans you add to a mailing list via a purchase of something you make are many, many times more likely to purchase from you again and engage with you on a deeper level. They are qualified leads, and I’d take 100 qualified leads over 1,000 that are on my list only because they got something for free. Free only goes so far. When I started in marketing, I gave 45-minute presentations. They were at local groups, and they were always free. I was terrified to sell anything. And back then, few people had e-mail, let alone a connection to the Internet. However, a friend of mine who was a magician knew what I was going through. I ignored the main point: I had to sell something to make my work more viable. When you go to your next event, sell something, he told me. Terror crept in yet again. Would I be known as the hustler? I hated that term, hustle. It sounds raw, greedy. I was there to share my work with the world. I didn’t want to hustle. Or sell, I just wanted to give my presentation, get the audience happy and move on. However, my friend was adamant that I try it, so I did. There were about fifty people in the audience that Friday morning Fifty of them clapped after my presentation, but about fifteen of them decided to buy a digital copy of The Brain Audit because I’d offered to sell something. I couldn’t send it to them by e-mail, so I had to put it on a CD and then mail it to them when I got back. But I’d made my $1. Ok, so it wasn’t on the Internet, but in a way, it was. At that moment, I realised without a doubt that there are two ways to get audiences. The first way is to demonstrate your ability somehow and get them on your list. However, there’s nothing quite like when you make that dollar transaction. Even if it’s just $1. Which takes us to the final point: Do you have an audience or just a mailing list? 3- Do you have an audience or just a mailing list? You’ve probably read about an influencer called Ari, who had approximately 2.6 million followers. Ari’s plan wasn’t over the top. In fact, it was downright modest. She’d told her followers that her goal was to start a fashion brand. And for the brand to get off the ground, she would like to sell 36 t-shirts. The deadline came, and the deadline vanished. All that was left was a very disappointed influencer who wrote: No one has kept their word, so now the company won’t be able to send out the orders to people who actually bought s--- and it breaks my heart (don’t worry you’ll get a refund), That’s the difference between an audience vs a mailing list And that’s how David describes his current situation as well. He says: My mailing list shrunk last year by about 5%. Despite all my efforts, if you look at the numbers, my audience seems to be getting smaller. Makes you glad you’re taking advice from me about audience growth, doesn’t it? But numbers don’t tell the whole story. Not the simple numbers, anyway. Here’s why I’m not only unbothered by the apparent shrinking of my list, but encouraged. Audiences flow, and they are not to be confused with the size of your list. In the last 30 days alone, I’ve gained almost 408 new subscribers. And I’ve lost 460. On paper, it looks like I’m going backward, so why am I even telling you this rather than hiding it from you? Because I understand that (A) audiences flow and (B) the size of a mailing list is not the same as the size of your actual audience. On the latter point, perhaps a visual aid will help: The orange circles above roughly represent my mailing list. The one on the left is from a year ago; the one on the right is today. It’s also 5% smaller than the one on the left. A smaller list. That’s bad, right? But the blue circles represent the people who are actually engaging with me, opening and reading the emails I send, clicking them, etc. The one on the right is about 20% larger. Smaller mailing list, but larger actual audience. Take a look at the circles again. Which would you rather have? I’ll take the one on the right—a smaller list with a larger engaged audience—any day. So, it’s true that the number of subscribers shrank a bit last year, but my engagement is way up. More people are opening, reading, clicking, and replying to my emails. Do you see why I’m so encouraged? But this isn’t about me; it’s about you. And it’s within the blue circle that you will find impact and your most loyal fans. It’s within the blue circle that you’ll find those who love what you make and want more of it, and those who will tell the people in their world about you. We live in a world obsessed with likes. First, as we discovered, the Internet came along. Then Facebook taught us that likes matter. And they do because we want people to like what we do, who we are, but that’s not an audience. That’s not even a bunch of window shoppers. We must encourage at least some of those people to get on your list. And when they get onto your list, they have to open, read, and buy. But even engagement matters When someone buys something from you, that’s not just a financial transaction; it’s an emotional one. The person needs to trust you and, at some level, like you. And that like is not the same as the like you get on Facebook or social media. That like is deeper. It’s when people will buy or engage because they have a sense of camaraderie or respect. Hence, when people engage with responses or actions, that too is an audience. Even so, it’s hard to measure audience participation Around 2006, we started a year-long program called the Protégé program. We already had members in our membership site at 5000bc. We expected those most likely to join the Protégé program were those who actively participated in 5000bc. However, that was not the case at all. More than 70% of those who paid for a year’s worth of consulting were clients who had bought The Brain Audit and other products but had rarely participated in 5000bc. However, when working in a smaller group, the same people were active daily for the entire year. They even attended a workshop in California that went on for almost the whole week. Which makes this last point a bit sticky, doesn’t it? It’s hard to know if you have an audience or not and if that audience is the one that will eventually buy. How are you supposed to know if they don’t show any signs of participation? Usually, the way we go about gauging this issue is to ask our clients to do something small. e.g. Answer a simple one-line question. e.g. If you had one challenge in your day-to-day business, what would that challenge be? And then we wait for the response. The response isn’t as you’d expect. At first, a small set of people answer. Then, if nudged again, a second group answers. Eventually, it’s a good exercise if even just 35-50% answer, because you know that from that group, people are reading what you have to say and eventually responding. It’s no scientific test, but it gives you a good feeling that you have an audience rather than just a list. I agree with David’s concept of audience vs just a list. However, I wouldn’t recommend putting too much emotional energy in how much your audience participates. The main point is NOT to worry about how slowly the list is growing or how many people unsubscribe. As long as your business is viable and your audience responds from time to time, you’re doing okay. And that brings us to the end of this article, where we covered three concepts. 1- Brand vs commodity 2- Make a dollar, grow your audience? 3- Do you have an audience or just a mailing list?
Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)
📅 March 04, 2023 | View in Gmail
Having to write daily is precisely what would cause us to fail. Here is the way out. Why Write Every Day Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day) https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=rB_twAfuienvIupC_oDjHQ Write every day. Write every day. Write every day. We hear a lot of that advice when we start off writing. Yet, are we likely to misunderstand the meaning of write every day? Most of us believe we need to write at least an article a day, or at least some chunky bit of content. And yet that level of having to write daily is precisely what would cause us to fail. Yes, as you’d expect, there is a way out. Let’s find out Why Write Every Day Is Seriously Misunderstood Read online https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=rB_twAfuienvIupC_oDjHQ | iTunes https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=CAr4srNlHjNDO0bEOsZFiw | Android https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=t1LOmfoqsvHETEKNQvgmeA | Spotify https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=SCBpmVPco1h9Sux9vg2o_g | Google Podcast https://clicks.aweber.com/y/ct/?l=98y0i&m=JPcyRv4PvDitt1&b=GOn.FEukD_.t1JPNNdpCbw
February 2023
Announcing: How To Put that Zing Back In Your Articles ( And get the Attention of your Reader)
📅 February 28, 2023 | View in Gmail
The moment we have to Write an Article, we freeze up. What are the elements of a story? Story Telling Cartoon Image https://www.psychotactics.com/products/story-telling/ Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we have to take this storytelling skills to our articles. The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing. But it’s not just the story that’s important. It’s a story well-told. A well-told story is like a well-told joke. It has zing. And kapow! So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long? Find out right here in this three-part series on Storytelling! You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing. Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers Book 2: Signature Stories—How to Create Clear and Memorable Business Stories Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick) So have a look right away. https://www.psychotactics.com/products/story-telling/ Regards, Sean P.S. With the premium version you get—‘The Power of Drama’. It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama. Have a look here: https://www.psychotactics.com/products/story-telling/
Announcing: How To Put That Zing Back In Your Articles ( And Catch The Attention of The Reader)
📅 February 25, 2023 | View in Gmail
What Would Make one Article Better Than The Other?The answer lies not just in stories. There is a StoryTelling Cartoon https://www.psychotactics.com/products/story-telling/ Storytelling seems to be the rage these days. And yet, it’s not new at all. It’s been around for thousands of years. What’s more, it’s not even alien to us. Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring. The problem arises when we have to take this storytelling skills to our articles. The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing. But it’s not just the story that’s important. It’s a story well-told. A well-told story is like a well-told joke. It has zing. And kapow! So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long? Find out right here in this three-part series on Storytelling! You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing. Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers Book 2: Signature Stories—How to Create Clear and Memorable Business Stories Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick) Have a look right away. https://www.psychotactics.com/products/story-telling/
3 Steps to Getting Your Uniqueness Recognised
📅 February 21, 2023 | View in Gmail
It’s not enough to have a uniqueness, you have to do so much more. Find out more here. Psychotactics 3 Steps To Getting Your Uniqueness Recognised Load the images to see the cartoon. It works! https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7rNBNyUE7Ett1&b=NqFRqE4nhMQEp42EwV_JJg (This email contains the complete article.) When you create your business, product or service uniqueness, do you need to test it? Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client’s brain. What is likely to happen to a woman’s bikini, when she’s surfing? If you’re a woman, surfing with a bikini was slightly out of the question. You’d be out in the waves, walk out of the water and literally you’ve lost your bottoms, said the business owner, Anna Jerstrom. So Jerstrom decided to create sexy, bright bikinis. And the uniqueness? Bikinis that stay on, no matter how rough the surf. And with this single-minded pursuit, investment banker, Anna Jerstrom started a business called Calavera. Wouldn’t she need to test the uniqueness before she began? In almost every case, testing a uniqueness is completely unnecessary. One of the biggest reasons why you shouldn’t be bothered with testing a uniqueness is because you’re unlikely to have any competition. Let’s take the uniqueness of Calavera, for example. Why did Jerstrom start the company? Surely she should have been able to find some bikinis that didn’t slide off in the surf. Even with the power of the Internet at her disposal, she was still running into dead ends. It means that there will be hundreds, if not thousands of customers who are also finding it hard to get a decent product.
Announcing: How Do you Create Your Uniqueness That Stands the Test of Time?
📅 February 18, 2023 | View in Gmail
How to get to your Uniqueness? What are the Biggest Mistakes and how to avoid them. Uniqueness Goodies https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5pR6wsEE7Ett1&b=t5v.TbtUqFjVR7_MSt2iDA Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else? That’s what uniqueness can do to your product or service. Yet most of us seem to know what makes our product or service better than competition. But the customer doesn’t know. So they go elsewhere. Somewhere cheaper. But they don’t come to you in the droves you’ve imagined. Presenting: Uniqueness Goodies (Yup, FREE Goodies!) Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield. Until now, that is You will get access to articles, audio and video. Here is the sequence of what to expect in the coming weeks: Goodie 1: Why we get our uniqueness wrong Goodie 2: How to get to your uniqueness Goodie 3: The importance of the mundane and the uninteresting Goodie 4: Biggest mistakes and how to avoid them Goodie 5: The difference between uniqueness and the other red bags Goodie 6: Do you need to carve out a uniqueness for every product or service?
Announcing: The Psychotactics Three-Hour Meet-ups for 2023
📅 February 16, 2023 | View in Gmail
Get away from the humdrum of your office and have a pleasant morning with Sean. Meet Sean D’Souza https://www.psychotactics.com/workshops/worldwide-workshops/#meetups The purpose Get away from the humdrum of your office and have a pleasant morning with Sean and Renuka over coffee in a casual setting. About the meet-ups So far we have had meet-ups in USA, UK, Singapore, Netherlands, Sweden, Greece, Germany, Belgium, Australia and New Zealand. A Psychotactics meet-up is a real treat. You get to ask Sean an endless number of questions on marketing, sales and whatever you can dream up. Plus we have a coffee and who knows, we may even wander off for lunch. You get to meet others who are with Psychotactics as well. All in all, it’s a great morning out and an escape from your to-do list. Locations for 2023 13 April: Sevilla, Spain 01 May: Frankfurt, Germany Join us, we would love to meet you https://www.psychotactics.com/workshops/worldwide-workshops/#meetups Warm regards, Sean
Why Staying Small is Probably a Smarter Move
📅 February 14, 2023 | View in Gmail
And why you need to set upper boundaries for your business. Psychotactics Why Staying Small Is Probably A Smarter Move Fun cartoon here https://www.psychotactics.com/staying-small-smarter-move/ (This email contains the complete article. However, you can also read or listen to it at these links: Read online https://www.psychotactics.com/staying-small-smarter-move/ | iTunes https://podcasts.apple.com/us/podcast/why-staying-small-is-probably-smarter-move-book-review/id946996410?i=1000431400454 | Android https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/59308778 | Spotify https://open.spotify.com/episode/6oOzKpNHpRmxZC9QLGOcH1 |). Think Big. Really? Studies show us that scaling up is often disastrous for most companies. But what’s the alternative? That’s what we look at in this article. Instead of driving ourselves crazy, we bring sanity and upper boundaries to our business while living a very good life. How do we do that? Let’s find out. I remember the time when my wife Renuka quit her job. She was so sick of her boss that one day she simply walked out. For a few months, she wasn’t quite sure what she wanted to do. However, while she considered where she’d work next, she decided to help me out a bit. First, she made sure everything was tidied up in our then small home office. And she went to work using the e-mail software that we owned at that point in time. I was so nervous Today’s e-mail software is usually hosted. Something like Aweber or MailChimp doesn’t take much time to learn. But back then the software was like a mail server itself. You sent out a whole bunch of newsletters, and that took a couple of hours as they went out one by one. Then, the bounce backs would arrive, again one by one. I’d been using the software for a while, and I was comfortable with it. But Renuka was new to the entire operation. And me, I was clearly nervous. I stood over her shoulder something she hates me doing and watched as she sent our email newsletter. Does this sound like an atom-sized operation? It should. Because all these years later, we don’t exactly have a team. We rely on a few people to help us with particular tasks, but by and large, it’s still just the two of us. If you’ve been following the story of Psychotactics for a while, you’ll know that without any hoopla we’ve grown our business quite successfully and by success, we mean success on our own terms. Which is exactly the tone and direction of this new book by Paul Jarvis. Aptly named, Company of One, it shows you how you can follow the beat of your own drum. This isn’t strictly a book review. Instead, it’s a review of a one concept. The reason why I chose this book is simply because it’s anti-hype. It’s not a prescriptive book, in the sense that it doesn’t tell you to take this step and another step. Instead, it’s conceptual much in the genre of Quiet by Susan Cain.
Announcing: How To Make Your Product Or Service Stand Out (Among All The Noise)
📅 February 11, 2023 | View in Gmail
Biggest Mistakes and How To avoid them. How to get to Your Uniqueness. Uniqueness Goodies https://www.psychotactics.com/home-study/uniqueness-form/ Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else? That’s what uniqueness can do to your product or service. How do you do that? How do you create a uniqueness that’s so dramatic and powerful, that clients pick you in a flash? Presenting: Uniqueness Goodies (Yup, FREE Goodies!) Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield. Until now, that is You will get access to articles, audio and video. Here is the sequence of what to expect in the coming weeks: Goodie 1: Why we get our uniqueness wrong Goodie 2: How to get to your uniqueness Goodie 3: The importance of the mundane and the uninteresting Goodie 4: Biggest mistakes and how to avoid them Goodie 5: The difference between uniqueness and the other red bags Goodie 6: Do you need to carve out a uniqueness for every product or service?
Why Being Contrarian Creates a Stunning Uniqueness Factor in Business
📅 February 07, 2023 | View in Gmail
The downsides are low and the upsides are a business that gets the attention of clients. Why Being Contrarian Creates A Stunning Uniqueness Factor In Business Fun cartoon here https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5m_ZhF9c7Ett1&b=7ZqqS8VV.HkiiO0zZ_Gchg (This email contains the complete article.) John Yudkin should have been revered for his findings, and yet he’s a scientist who the world has largely forgotten. Back in 1972, Yudkin decided to go against the trend. In his book, Pure, White and Deadly, he outlined how the obesity epidemic wasn’t being caused by fat, but by sugar, instead. If only a small fraction of what we know about the effects of sugar were to be revealed in relation to any other material used as a food additive, wrote Yudkin, that material would promptly be banned. The book sold pretty well, but Yudkin’s career went into a downward spiral. Prominent nutritionists furiously attacked him and the food industry lopped off what was remaining of him. He died in 1995, disillusioned and unknown. The road to contrarian ideas can be incredibly frustrating and possibly lead to dead ends Even so, being contrarian means you have to go agains the trends that are clearly inferior. In the case of Yudkin, Galileo Galilei and other extremely contrarian personalities, they paid a heavy price for their unusual ideas. To be perfectly fair, a large number of crackpots are also contrarian, but that’s hardly the reason for a sudden spurt of going the other way. The biggest reason for being a contrarian is to force a different angle A company in the south of New Zealand makes wet suits. Often, wet suits tend to be thicker and warm, or thin and a bit cold. To suggest that a wetsuit can achieve both goals seems a bit odd but that’s what SeventhWave wetsuits set out to do. They make wetsuits that are toasty thin. The phrase toasty thin itself creates a very strong image in your mind, and works as a powerful uniqueness. However, it also points out how we can create a uniqueness as a result of being contrarian.
Why Would A Client Choose Me? Getting Past A Mental Block
📅 February 04, 2023 | View in Gmail
Here’s how you overcome your mental block and put a quick, workable strategy in place. Why Would A Client Choose Me? Getting Past A Mental Block https://clicks.aweber.com/y/ct/?l=98y0i&m=JiTgOwevrDitt1&b=anvErAKF31CjWGMAdhhHlQ How do you overcome mental blocks? Why would a client choose you? No matter what industry you’re in, there’s already competition. This isn’t just some random competition, but rather people who are better established than you. They’ve worked with your clients before, have a greater profile and probably a fancy portfolio. And then there’s us—you and me with no way to get our foot in the door. But are things really that hopeless? Can we come from behind to take over the coveted job from our competitors? Here’s how you go about understanding how to overcome your mental block and put a quick, workable strategy in place almost overnight. Read online
January 2023
Announcing: How To Speed Up Article Writing (The easy way)
📅 January 31, 2023 | View in Gmail
Do you often Hit a Wall Called Writers Block? Have you heard about talker’s block? https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/ Imagine you’re looking for both an improvement in the quality of your articles—and the quantity. What would you do? You’d sit down to write, wouldn’t you? And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do. It’s short; it’s sweet And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog. In short, you get a precise structure. No more slow, tedious writing.
Announcing! The End Of Writer’s Block (The Easy Way)
📅 January 28, 2023 | View in Gmail
Writer’s Block is no Longer a reality. In fact the opposite is true. Fun Cartoon here https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/ When I first started writing, I had what you’d call bad days Actually they were worse than bad. They were foul days. These foul days were my article writing days. I’d start off cheerily enough I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done. Many of my articles just went into an article graveyard. Most were half done. Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded. It wasn’t even a magic trick It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back. Writer’s Block is no longer a reality In fact the opposite is true. So many articles, so little time. So how do you get over your Writer’s Block forever?
The Concept of No Time (And Why you Can’t Outsource Magic)
📅 January 24, 2023 | View in Gmail
If you have no time all the time, you’re doing something wrong. Psychotactics The Concept of No Time (And Why You Can’t Outsource Magic) There is a fun cartoon here. https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jd2DYMcgw7Ett1&b=jQ5CWPCyyurcnjaGXzT36A (From the archives: One of the most read articles. You can also read or listen to it at these links: Read Here are two nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business. Nugget 1: The Concept Of No Time When I hear this phrase, I smile. If you have no time all the time, you’re doing something wrong. It’s about efficiency. If you do something in 2 hours and it should take 30 minutes, then you have no time. There’s a factor of efficiency. Too many of us are too slow, and much too lazy to keep at it. So we buy a fancy camera and don’t bother to learn it: we have no time. We have software on our computers that can speed up things by 500%, but we use what we know: we have no time. We take the longest route to anything, because we have no time, and end up spending even more time. Find a busy person. They always have time. Find a person who doesn’t use efficiency like they should and they are always struggling for time. Nugget 2: Why You Can’t Outsource Magic
9 Most Popular Articles And Podcasts: On How To Run Your Business And Enjoy Your Life
📅 January 21, 2023 | View in Gmail
Structure your business to put your heart soul in your work –and also enjoy your life.
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=zG5rR8B0UqHuWHa.3Fko1w
Here are the most popular articles and podcasts Find out how to structure your business in a way that enables you to put your heart and soul in your work–and also enjoy your life.
- Why Happiness Eludes Us (And Why It’s Been Around All The Time) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=zFeAcC.Du5ut6P8IaEJ_lA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=e5Yi8qHq6RB9eSzRttH_mg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=wEVxeenxq0Il0o9TgH6wCQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Ki4.WuKPD4nvAW5zpZBunA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=3CkQTnv0NMNpGnM5MyqYyA
- Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=mQYL6x5pfE0uZpbFOwEGBQ | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=yQO5vRPSY3Imuelayd6Ncg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=DbCSwkuR7IIv4HO2.sRzDQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=oPs2AZwEZ9lZQJPul7x9PA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=9jl1O6AawJAMUU39gYvM4A
- Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=LqECz6WN7R_1G5tuoWve2Q | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=DGvuNxogd0iLplerSAuY_g | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=pLwWajfXPurRqBw5QPhtCg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=0NdN3ZU7QKrKBBlHKw0iog | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=4kttZ3epOZrERLkeIAwyDg
- How To Restart A Stalled Project: The Middle Of The Project Method
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=_GUz9N.UvWFiz05BmSmltw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=K4TJpjz_8vpoPPq6oFtBcQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Z3g20pK_aQcrm9R9q7gJKQ | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=3iRzU6Hd0u1HTv8GS.IjgA | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=6w1nKE7OYxyV71lDnEi7sQ
- How To Be A Source Of Inspiration To Others
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Cs2J6oEKSXEw5Z5IDKnj8g | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Pr6bt9vfY2KzOcrY1Cz36A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=rPBZNFrhFdX3rAoohzlSHg | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=DWerffcYKAyFzLfjzpinBg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=63kkltntCwDmZX1Wak4r0g
- How To Build A List Systematically (And Get Clients To Buy From You Repeatedly)
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=0EIjeKu3I5ljBz85c_tCRw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=DIiOgj7QkDlxynbQ1PWPdQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=R9S6PFO8VdwcIz8uPrmtoA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Xin31k7FjZLvnsZuV6dszg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=G2faMR8jmcbqO9N_on1O5A
- The “Coats Of Paint” System To Break Out Of The Curse Of Perfection
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=VIJOKm.isO70uG3yTZzebg | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=owDY7lsk1MxipJvkvmxLog | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=.wm1BIR5jfGqYWxzEsT6tA | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=FK3e3v7EcG2DjgI4cJEgNw | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=b2TlRNTfUSXnwwCG4qJfOQ
- Why You Don’t Need Clickbait Headlines To Get Clients (The Power Of Normal Headlines)
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=GlN3Ce6SibiXUFJXAX.n5g | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=ooRqsJ6qCl5CvscfG.SAFA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=XlntTydJr7klJt0P3RLIHw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=VVTX62_4IzHtIcEViA6TCg | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=rLv2O2LLsd9Q4ZOKnVINgQ
- Three Ways To Motivate Yourself Again (And Restart What You Want To Do)
Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=xdmmu.dD3zV_bBUqrjYPMw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=hSblnk8dGt4GHb7ztszYlg | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=fZs3MpiAxUOw2BXWMFZvQw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=Bq1EuXMJRZMOUx_bYOdC8Q | Google Podcast
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=gNH20YOttmowJVtGtSf8rA
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=J7HWPtbds7Ett1&b=zG5rR8B0UqHuWHa.3Fko1w
Warm regards from summer Sean
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCyMnByczAw=
The 21-Day Habit Myth (And How you Can Create A Habit In Minutes, Instead)
📅 January 17, 2023 | View in Gmail
You’ve heard that it takes about 21 days to create a habit. But what if it weren’t true?
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=r_Kz57r26wo1KOrJdCoOAQ
The 21-Day Habit Myth
(And How You Can Create A Habit In Minutes, Instead)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=mnQi2CkmuKiQd2H3361k0w
(This email contains the complete article. However, you can also read or listen to it at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=mnQi2CkmuKiQd2H3361k0w | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=5qpgmxQz0_Vrb859aIGlPQ | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=4h5HF.ikpPgDgZmPBK4t2g | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=S_P8NThoE_V9mjdtjymaYg |). Have you heard that it takes about 21 days to create a habit?
The reality is it doesn’t. It can take 21 seconds. Or 21 minutes. If you look at a habit as something repetitive, then it’s easy to believe it needs a fair bit of time to cultivate it. But if you view it through the lens of “energy”, then anything that gives you energy can become a habit in a relatively short amount of time.
And that’s because habits aren’t inherently good or bad—and might use up the same amount of energy
For instance—and let me get a little gross here—digging your nose, might be considered a bad habit. But if it were considered a good practice, it would take the same amount of energy.
And while our current society considers digging your nose to be a terrible habit, it’s something we all do, but possibly in private. That nose digging habit might be acquired in a matter of seconds.
But what if we were to consider more complex habits, instead?
Habits that involve daily routine: exercise, writing, drawing, or any form of practice seem to require momentum. Which seems right until you realise that even professionals go into habit hibernation, for reasons that have nothing to do with the habit itself.
Let’s take the example of Olympian, Michael Phelps
If you’re looking for discipline and habit, Phelps is a bit of a poster child, partly because his life is so extensively documented. Phelps, at the peak of his ability, was spending six hours a day in the pool, including Christmas and on his birthday. And then he went into habit hibernation. His goal was to swim in the 2012 Olympics in London.
But here’s what his coach, Bob Bowman had to say
“Michael’s training was a joke. Sometimes he’d show up for practice; sometimes he wouldn’t. Bowman was hopping mad. “I will never allow another athlete to treat me the way Michael did during that stretch,” Bowman recalled in a book he published last month.
“We just kind of tolerated each other, and there was a time there in 2010 where I got so frustrated that I just left and went to Australia for three weeks. I was like, ‘If you’re not going to be here, I’m not going to be here. He shut me out.”
Phelps took to playing poker, instead
All those habits, that core drive to keep going, snapped and didn’t look like it was coming back. Which is what habit is really about. We derive a certain amount of energy from habits.
If you look at almost any practice, even one that’s as regular as brushing your teeth, it has to make you feel better at some level, or at least avoid the pain of dental decay. Once the energy goes, it’s not hard to lose the habit in under a day.
However, most habits head into hibernation precisely because of a break in the pattern
We have approximately 300 bars of chocolate in the house at any given point in time, because we send out at least twice that amount to clients every year.
For most people who are fans of chocolate, that much chocolate seems like a siren call of temptation. But somewhere in 2016, we decided we were mainly going to avoid sugar in as many forms as possible.
Not surprisingly, the people around us soon caught on. At birthdays, the cake is divvied up into pieces and everyone, but we are not offered a slice. My sister in law often makes tiny muffins, which I enjoy, but those muffins don’t come our way any more.
Even on a long-distance flight, the aircrew will soon learn that we aren’t having dessert and offer something else instead. Like Phelps, the habit started on one day and inexplicably disintegrated on another.
Greece was our downfall
The Greeks, love their desserts like most other countries. But what’s unusual about Greek culture is that every meal is accompanied by free dessert. Since we travel for about a month, that’s about 30 lunches and 30 dinners. Hence, 60 desserts.
If you happen to be staying at a place where breakfast is included, that’s another dessert showing up without fail. And I like to draw and paint, so I find a restaurant where I can have a coffee and sit undisturbed. And if the Greeks like you, and they happened to like me, you get dessert with every coffee.
Try passing up close to a hundred desserts in the space of a month, and you see how a habit can break down.
The same sort of concept applies to anything, whether it’s writing, or drawing, or dancing for that matter. You can build a great habit on a course, and keep it going for three months or more. The course ends, and you switch tracks.
If anything, that course has built skills that make you better than ever before. Your fluency has improved, and the energy required to do the task is a lot lower; hence, you should have more fun. But once the habit drops, it drops.
The good news is that hibernation isn’t a “forever thing.”
Phelps got back into his routine. Once we were back in New Zealand, we weaned ourselves off the sugar. And if we want to get things done, there’s no 21-day routine involved. However, it might be hard, if not impossible, to snap back to where you were before the hibernation kicked in.
If I’ve stopped painting, I’ll start with just sketching for a while. If we’ve stopped walking every morning, we don’t do the entire walk, but only half the distance to the cafe. We’ve all very successfully fooled our brains in the past, and we can do it repeatedly if that’s what we choose to do.
There might be something such as a 21-day routine, but it’s not going to help you get started.
If you want to get something done, there’s only one way to get going. And that is to do it. All life chooses the most efficient route possible. For us as a species, lazing around and eating as much as possible, is what kept us alive for millions of years.
If you’re looking for a magic pill or a 200-page book that will change your habits, you might be in luck. But what is more likely to change your life is just getting out of that hibernation and getting on with the job. And that’s what most self-motivated habit is all about, anyway.
Summary
- Design is the best method to change a habit
The Dutch Reach is a matter of design. As were the water bottles in Mexico that drastically reduced wastage. If you want to create a habit, the first resource should be design-oriented. The less energy you have to spend in trying to keep the habit going, the more likely it is to succeed.
Even partially designed-situations can help. Being part of a course with six-seven other group members is more likely to get you to show up, than if you’re trying to achieve something all by yourself.
On the other hand, a larger group seems to fail consistently, because you’re just one of the crowd. Picking situations that are already better designed is a way to ensure that you stick to your habit without trying too hard.
- The crucial link between energy and habits
Nuance is essential when considering habits. When a person says they don’t like exercise, what are they really saying? Maybe they just hate gyms. Or maybe they hate the loneliness of gyms and would work a lot better if they were part of a group.
There is a level of nuance in every habit, and we often seem to blurt out our thoughts at the top level. For instance, I will say “I hate my morning walk”, but with a great audiobook or podcast, I still manage to do 60-70 miles a week.
The nuance of activity can bring you enough energy for you to do a task or part of the task. In many situations, that portion of the task may be enough. Which means you could possibly manage a 300-word article, that’s mostly personal, instead of an 800-word article that’s business-oriented.
You have to find the nuance that gives you energy. What we define as “bad habits” give us an instant rush of energy, which is why we consistently stay with the habit. Find the nuance in the energy, and you’ll keep the habit going for much longer than you expect.
The 21 Day Habit:
In New Zealand, we have a month of July, called Dry July. People who have been guzzling Chardonnay until the very last day in June, suddenly stop all alcohol in July. It doesn’t take 21 days.
—Habits are decided in a matter of seconds, and implementation can take place just as quickly. As you’d expect, August sees the end of the “good habit”, and it’s back to guzzle time, which ramps up even more as we head into the holidays and the end of the year.
—If you’re hoping to create a habit over time, the good news is you don’t have to wait. You just have to decide. And as with all habits, if you fall off the horse, you can get back just as quickly.
—Habit hibernation is a given even if you’re the most dedicated taskmaster in the world. The good news is that we can all slip into that abyss and get back just as quickly.
Announcing: Information Products Self Study Course: Waiting List Open
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=gxaFvKyFFi.nRE4dFwz5Rg
A Step-By-Step Method to Create Info-Products that Clients Find Irresistible Free Goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=gxaFvKyFFi.nRE4dFwz5Rg | How to get on the waiting list
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=au6E.qvAybZZMos4CNAHOg |
You can share this article too:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=dlxu0M7LxH0lbXOlW8we1w
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=oHJz2f.VvzOCAv5doxCwag
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=8pZ3kuh7p.aiYk0uu9lFHg
Product Offers: Links you should visit
Image
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=U1p0V6EaUpLr8bNgT.OuBA
Top-Selling Products Under $50
Critical Website Components 2.0 How do you create compelling pages on your website? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=ur29NeKId.WlZjj8ty4t_g
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=k7hx0qh98vTGENhHOsszZA
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=cwZp558mytyiQB.4EYmAww
The Brain Audit: Audio, ebook, physical book and workshop (Over 800+ testimonials on the Psychotactics website and over 100+ testimonials on Amazon) Find out how you can market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=RSZ8PEigJHJFGHl2Ra64wg
Free Goodies
1) How To Create An Effective Info Product
Here are the goodies
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=gxaFvKyFFi.nRE4dFwz5Rg
- How To Create Intensely Catchy Book Names (Without Too Much Of A Struggle) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=bOMqInxwomNXVOmYSCjqVw | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=LY80eRQUeEJUI6gK8daDUA | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=dOjmGfOdHczMBGk0Brl57Q | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=GS8_MReg2J8i0qw1IE2YqQ |
- Do you need to carve out a uniqueness for ‘every’ product or service? Learn how to create your uniqueness that stands the test of time
https://clicks.aweber.com/y/ct/?l=KQnf2&m=K2s6g_rNw7Ett1&b=rIxccS8txSu2ozc3p7cIHg
About this eZine and your subscription
Remember to share this article All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCyMnByczAw=
Announcing: Why Some Books Stand Out (While others Fail Miserably)
📅 January 14, 2023 | View in Gmail
How To Create Non-Confusing InfoProducts—The Stop-Go System
https://www.psychotactics.com/general/information-products-live-workshop-form/
Why would anyone want to write a book?
Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.
And yet, we know the power of the book because we read books
We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.
It’s just this writing process that’s a real pain
I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.
I didn’t realise it back then but The Brain Audit became a doorway
It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.
But aren’t there already millions of books on the same topic?
Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.
And how does a book become easy to read and remember? You do it with:
• Structure • Stories • Summaries
You might not realise, for instance, that summaries rock.
That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are what makes one book great and the other just ho-hum.
And structure.
Without structure it’s easy to get hopelessly lost.
You can spend months going around in circles trying to figure out which part to keep, which part to drop.
And this is why amazing books are hard to find
Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over.
• Learn how to structure. • Learn how to craft stories in a compelling way. • Learn the immense power of summaries.
Did you collect your free goodies? Did you read the piece on the “One Concept”?
That’s your starting point to creating a far more effective info-products.
Goodie 1: How To Make The Information You Sell More Valuable
Goodie 2: Three Ways To Write A Stunning Report Overnight
Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path
Click here to get your goodies:
(You will be asked to opt-in)
Free Information Products Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Information Products Free Goodies
https://www.psychotactics.com/general/information-products-live-workshop-form/
Image
https://www.psychotactics.com/general/information-products-live-workshop-form/
Warm regards
Sean
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMDGxsnEw=
Finding Your Mick Jagger Moment:How To Transition from Task To Task (And Avoid Getting Distracted In The Switchover)
📅 January 10, 2023 | View in Gmail
You and I need to know our energy black holes so that we can waste time effectively.
Psychotactics
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=nlXHWunNWMlKAULIu4bG1A
Finding Your Mick Jagger Moments:
How To Transition From Task To Task
(And Avoid Getting Distracted In The Switchover)
Load the images to see the cartoon. It works!
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=02f6C5T7oq.7V1WkC9OTQA
(From the archives: One of the most read articles. You can also read or listen to the article at these links: Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=02f6C5T7oq.7V1WkC9OTQA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=aZIqqfIoB_qGgsL8iD6z_A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=D12oGiwv8oJjzZqbBRJiIw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=RynoqD_gT0vNKjVg9QGsbw |). What’s the difference between 4 am and 4 pm?
If you ask me, personally, it’s a world of difference. At 4 am, I’m raring to go. I can write an article, draw cartoons, or write “War and Peace”, if I put my mind to it. At 4 pm, I’m a shadow of my 4 am self.
I’m distracted, bored, and bouncing from Facebook to Pinterest and randomly checking e-mail in between. You know exactly where I’m going with this example, don’t you?
When we look at our world, we treat every hour exactly the same—and it’s not.
I’m like a vegetable right after lunch. Which means that from around noon to well past 4 pm, I’m better off going to the cafe, taking a nap or doing something that most people would consider to be unproductive. Yet, the reason why those unproductive hours can exist is because they’re energy black holes.
You and I need to know our energy black holes so that we can waste time effectively
Wasting time randomly doesn’t bring us joy and warmth. But if we’ve diligently go out for a coffee, or take a nap, that’s pure strategy. Learning to recognise when you’re hopeless at doing stuff is the key to getting stuff done and switching back to high gear.
And most of your day is going to consist of terrible energy hours, not-so-terrible and finally, those hours when you’re like Mick Jagger prancing on the stage.
Which are your Mick Jagger moments?
Do you have zones every single day that work well for you? We all do, don’t we? My 4 am is my wife Renuka’s 8 am, and yours maybe 11 pm. But we all know when we can be superduperfragillisticexpealidocous.
This means that we have to get most of our work done in those zones. Whether it’s creating a new presentation or writing an article, we need a full charge for those activities as they’re far more power-hungry.
Yet, we struggle and get distracted, even when we’re in the right zone and ready to go.
A big chunk of the blame must go to a lack of preparation. If you’re about to write an article, you’ve got to have the outline in place. Do you have the opening story ready? What about any research you need to put in the piece?
If the prep work isn’t in place, it’s natural to start digging for a story or doing slightly pointless research. Your energy level is now steadily burning out on a low energy task. All of the mind-numbing stuff should have been kept for the times when your energy is low, and you couldn’t care less if you found the right information or not.
When you use high-quality octane to drive a bullock cart process, you’re not making the bullock cart faster. But you sure are wasting the octane.
Time management is a slightly stupid concept
Time management works well if every hour were identical in terms of energy. The way to work with your energy is to make sure you know your black holes of energy. Use them to recharge, either by napping, or taking a walk or simply doing low level, mindless tasks.
The middle ground is where your energy is not so great and you can handle tasks that don’t suck up all that octane. And that leaves us with the high energy zones, which if you waste, are just lost. And it makes you feel crappy, which creates its own doom loop of lower energy.
Be aware that at the core of all of these energy zones lies a planning strategy
I spend a good chunk of my time in planning. Maybe I’m planning for a webinar, or a podcast series, or just the strategy for our business. I have to fit in all that, as well as make sure I get my watercolours done, cook breakfast and lunch and upload my photos to the photo book I’m creating.
I like to wing my way through the day, and sometimes that randomness works. However, if I’m going to get real work—and play done—I have to plan. Most of the planning is done usually at the cafe, in my low energy zone. The black holes of energy, it seems, aren’t as bad for productivity. They’re just different.
As a first step, however, get to know your black holes.
Even if you nap, or whittle away the time it’s a good use of time. However, it’s in the black hole zone that you can also put together the plan and do the preparation work. And then when your high energy kicks in, you’re off like a rocket, finishing work in a fraction of the time.
And now, you have time to waste :)
Presenting: Info-Product Free Goodies How To Create An Effective Info Product https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=MiYMONOJGbywyf55nNEivg
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=B6xMGa34ec3f9HDczuwSpw
Share:
Facebook
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=LLgx4fE_W7TYVTJSSMWWOw
Twitter
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=iZyd7URBDKfRemNiLuZuAQ
LinkedIn
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=ijUkaEezhbu3P7XYHu89SQ
Product Offers: Links you should visit
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=y_DTcAS.pASRzx5YEZ2lmQ
Top-Selling Products Under $50
Chaos Planning Forget Business Planning and Goal Setting. Find out—How ‘Irregular’ Folks Get Things Done.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=D03iKjL7m5s0Lgz0y2OyCQ
The Brain Audit The Brain Audit has been around for many years and is unique because it has over 800 testimonials on the Psychotactics website and over 100 testimonials on Amazon. Find out—How to market in a way that is respectful to your customers, yet powerfully compelling.
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=y_DTcAS.pASRzx5YEZ2lmQ
Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=_gwMkOW5HHeU.UtBx5RIIQ
About this eZine and your subscription
I would love if you would forward this article to one person.
You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email. Here are the links: Finding Your Mick Jagger Moments: How To Transition From Task To Task (And Avoid Getting Distracted In The Switchover) Read online
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=02f6C5T7oq.7V1WkC9OTQA | iTunes
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=aZIqqfIoB_qGgsL8iD6z_A | Android
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=D12oGiwv8oJjzZqbBRJiIw | Spotify
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=RynoqD_gT0vNKjVg9QGsbw |
Free Goodies and Reports
m
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=B6xMGa34ec3f9HDczuwSpw
Presenting: Info-Product Free Goodies
How To Create An Effective Info Product https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=MiYMONOJGbywyf55nNEivg
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=B6xMGa34ec3f9HDczuwSpw
Free Actionable Reports Report: How To Win The Resistance Game
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=DRon949uYPC3MW_h7lXBoA
Report: “Why Headlines Fail (And how to create headlines that work)”
https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPjc_rpNw7Ett1&b=aYjJ8uX2jocYQ18C49IifA
Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won't receive any goodies, offers, or newsletters in future. If you're getting duplicate newsletters, email us and we'll make sure you get just one copy. Email renuka@psychotactics.com
Privacy and Spam Policy
I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCyMnBysbCw=
Announcing: Why Most Planning Fails (The Critical Importance of Chaos in Planning)
📅 January 07, 2023 | View in Gmail
I didn’t think that a Chaos Planning System would apply to me. I’m always well organize.
There is a cartoon here
So year after year you sit down and create a list of things you want to achieve.
Then suddenly it’s January 2023, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.
And what’s worse is that you’ve read all the books on planning as well.
But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.
Aha…here’s a 35 Page Report: The Chaos Planning System
That will help you move ahead. So have a look at this product and judge the value for yourself.
https://www.psychotactics.com/chaos-planning
Warm regards, Sean P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning
https://www.psychotactics.com/chaos-planning
Testimonial: Chaos Planning
“I realized that now I am able to accomplish a lot on my endless “To Do” list”
“I didn’t think that a Chaos Planning System would apply to me. After all, I always thought that I’m well organized. But, after reading the report, I realized that while I am able to accomplish a lot on my endless “To Do” list. I always struggle with finding time to work on important projects and feeling like I got something done.”
Marina Brito, VA, USA
Judge for yourself
https://www.psychotactics.com/chaos-planning
Testimonial: Chaos Planning
“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”
“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.
I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”
Dan Wagner, USA
Judge for yourself
https://www.psychotactics.com/chaos-planning
Image
I’d looked at the product a few times in the past when it had been available but had always felt like I didn’t have enough chaos to warrant needing it.
But this summer was different. I had taken on too many projects and I was feeling worn down. I was exhausted and it felt like my brain wasn’t focused . I read and listened to the program the day I bought it and completely restructured my upcoming month.
The most important feature of Chaos Planning is actually the system.
The simplicity of the system is what makes it work. Once you hear it, you can’t forget it. And you’ll always know why you’re falling behind and how to quickly adjust.
I would recommend this product to anyone who feels like they’re falling behind on their most important projects or who has a creative mind and can get stuck in the start-but-don’t-finish cycle.
Basically, anyone who wants a better way to run their business or work-life should just buy this product and give the system a try. No matter what, you’ll have a mini paradigm shift that will allow you to think about your time more intelligently.
Colette Nichol, Canada
Judge for yourself
https://www.psychotactics.com/chaos-planning
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMrMyMLEw=
Announcing: Why Most Planning Fails (The Critical Importance Of Chaos In Planning)
📅 January 03, 2023 | View in Gmail
Since putting Chaos Planning into place my stress levels have gone way down.
So year after year you sit down and create a list of things you want to achieve.
Then suddenly it’s January 2022 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.
And what’s worse is that you’ve read all the books on planning as well.
But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.
Aha…here’s a 35 Page Report: The Chaos Planning System
That will help you move ahead. So have a look at this product and judge the value for yourself.
https://www.psychotactics.com/chaos-planning
Warm regards,
Sean
P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning
https://www.psychotactics.com/chaos-planning
“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”
“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.
I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”
Dan Wagner, USA Judge for yourself
https://www.psychotactics.com/chaos-planning
Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND
To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMrMyMzIw=