Sean D'Souza Archive — 2022

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December 2022

Announcing: How To Get $75 Worth of Info-Products Goodies (Absolutely Free!)

📅 December 31, 2022  |  View in Gmail

Why a Crappy Name will Bury Your Book or InfoProduct

https://www.psychotactics.com/general/information-products-live-workshop-form/

I don’t know if you’ve read a watercolour instruction book before.

But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic.

And then you open the book, and guess what? One page. One measly page.

One measly page among about 150 pages of the book has been devoted to ‘values’.

What just happened?

The instructor told you what was important, and then failed to drive home that importance in greater detail.

Why?

Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next.

And it’s approximately what we tend to do when creating an info-product.

We are in such a hurry to create this massive info-product, that we fail to understand the importance of “One Concept”. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue.

Read this piece on the “One Concept” as well as five other pieces.

That’s your starting point to creating a far more effective info-product.

You will also learn about:

• Why A Crappy Name Will Bury Your Book or InfoProduct • How Your Product Can Create A Niche In Your Marketplace • How To Create Non-Confusing InfoProducts—The Stop-Go System • Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker • Why Cannibalising Your InfoProducts Is A Sound Business Strategy

Click here to get this goodie.

(You will be asked to opt-in)

                Information Products Free Goodies

https://www.psychotactics.com/general/information-products-live-workshop-form/

  Image

https://www.psychotactics.com

Warm regards

Sean

P.S. Also look out for two more free goodies in the coming weeks

Goodie 2: Three Ways To Write A Stunning Report Overnight

Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path.

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMDGxsDAw=

Last Day For Special Offer: Why Clients Buy (And Why they Don’t)

📅 December 27, 2022  |  View in Gmail

The beauty of The Brain Audit lies in its simplicity and the common sense approach.

  There is a cartoon here.

https://www.psychotactics.com/special/brain-audit-offer/

Hi Seree

Marketing provides thousands of ways to get and keep customer’s attention

But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 15 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work out.

Announcing: The Brain Audit Special Valid until 27 December 2022 (12 midnight US Eastern)

The Brain Audit is the book that gives you a system

The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.

When you buy The Brain Audit Special before 27 December 2022 you’ll also get “How To Identify The Right Target Audience For Your Business”.

Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on • How You Can Get Target Audience Wrong • How Target Profile Works • Persona Vs Person and more

Judge for yourself. You won’t regret it. (This offer expires on 27 December 2022)

https://www.psychotactics.com/special/brain-audit-offer/

Regards, Sean D’Souza P.S. The Brain Audit has been around for many years and is unique because it has over 800+ testimonials. It’s proof that The Brain Audit works, and works very well indeed.

https://www.psychotactics.com/special/brain-audit-offer/

Here is what Raj Aiyer has to say about The Brain Audit

“I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this.

The Brain Audit an all-encompassing framework to audit your communication.

The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read.

I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing.”

Here is what Jonathan Chan has to say about The Brain Audit

I LOVED the Brain Audit!

Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books.

Firstly, I was extremely surprised on how readable it was.

It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch).

It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through.

I also loved the stories at the beginning.

They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them.

I’d highly recommend the Brain Audit. In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead.

Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now.

Thank you so much Sean!

Judge for yourself. You won’t regret it. (This offer expires on 27 December 2022)

https://www.psychotactics.com/special/brain-audit-offer/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing Special Offer : Why Customers Buy (And Why They Don’t)

📅 December 24, 2022  |  View in Gmail

A System To Get and Keep your Customer’s Attention every time.

https://www.psychotactics.com/special/brain-audit-offer/

You’ve seen it before You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart?

When a sale falls apart, it’s extremely frustrating! And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy.

Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t)

Marketing provides thousands of ways to get and keep your customer’s attention

But you don’t want thousands of ways: • You want a simple system that’s effective. • A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. • A system that has been tested for over 18 years and got results. • A system that has over 967 testimonials. • A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. • And most importantly a system that you don’t have to pull up a 675-page manual to even work out.

The Brain Audit is the book that gives you a system The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.

•    How the brain responds to specific psychological triggers.
•    How to speed up the sales process, without the need to be pushy.
•    How do you stop your brand from being a commodity?

When you buy the The Brain Audit from 24 December to 27 December 2022 you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’.

Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on: • How You Can Get Target Audience Wrong • How Target Profile Works • Persona Vs Person and more

Have a look and judge for yourself here: (This offer expires on 27 December 2022)

https://www.psychotactics.com/special/brain-audit-offer/

  Fun Cartoon here

https://www.psychotactics.com/special/brain-audit-offer/

Regards,

Sean D’Souza

P.S. Judge for yourself. You won’t regret it.

https://www.psychotactics.com/special/brain-audit-offer/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMrEysDCw=

How Giveaways Increase Sales of Information Products

📅 December 20, 2022  |  View in Gmail

Do Giveaways Increase Sales? But shouldn’t you stick to giving away tiny reports?

  Psychotactics

https://www.psychotactics.com/giveaways-increase-sales/

  How Giveaways Increase Sales

of Information Products

  Fun cartoon here

https://www.psychotactics.com/giveaways-increase-sales/

  (Yes, you can read or listen to the article online

https://www.psychotactics.com/giveaways-increase-sales/ .)

Information product sales don’t always increase with promotions alone. Often they increase by giving away content that you could easily sell.

Do giveaways increase sales? But shouldn’t you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Let’s find out.

Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

📅 December 17, 2022  |  View in Gmail

Why are some sales pages so confusing? And why do your sales pages often miss that goal?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ik4wSi6xw7Ett1&b=iRS8gck5BlLxzjp4xVwnew

Why The Top-Half Of The Sales Page Goes Wrong

(And How To Fix It)

How Limitations Create Productivity (Without Spending More Time)

📅 December 13, 2022  |  View in Gmail

How can a business improve productivity? What is productivity and how you increase it?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IhDIWuK7g7Ett1&b=vm5YKpvfcL80wwscwPlEMg

  How Limitations Create Productivity (Without Spending More Time)

Sales Pages – How To Fix Three Core Elements On Your Sales Page (And Avoid Procrastination)

📅 December 10, 2022  |  View in Gmail

If you were to fix things on your sales page, where would you start? Let’s find out.

Sales Pages – How To Fix Three Core Elements On Your Sales Page (And Avoid Procrastination)

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=DMNsuzbxju_oKXmXXmOpnQ

When creating sales pages – or even when fixing them, you have a long list of elements to tackle.

So many, in fact, that you may just put off the fix for a few weeks, which ends up taking a few months. The reality is that you and I can’t do it all at once. Why not take on a few elements instead?

Where would you start if you were to fix things on your sales page? Here are two of the ones I’d get cracking on right away. Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=DMNsuzbxju_oKXmXXmOpnQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=LOvdJ3kKGgxyiU8KweN.6Q | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=3uKBT1JO6A50Dax9n1l5tQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=cCE91aSx57pd5y1xLRYhYA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=uT0MZtkTiGgxCLS90psSKw

Three binge-worthy podcasts on Article Writing (Yes, there are transcripts too)

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=fdCGA0lEV5TazbNA2egmgw

Why You Have To Keep Writing Articles (Even If You Have Written Articles For 20 Years) Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=BfIB.Jqbec5GEuM7FQd2jQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=UKwuEQ4eBBUMH2bWpQJ.sA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=bL2KxPs2.djVgY8AfEAD_w | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=Re9gigTv3qFqB0ObBaqWAQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=kxVyHDVucUlRm.6P8mIn1Q

Why Is Storytelling So Important In Marketing (And How To Use It In Your Marketing) Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=SV8Nyf3umJzlRbVqZmBJJw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=qWnRaSe9Bqe6p5hXnw9HiQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=vqDO1dpomrcwfcEbCrlH.g | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=1P8tF4Ob1XbYFz3jTZJaXQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=v8Eco.qX6k1QohGTC6a3hQ

Why Writing Is So Exhausting (And How You Can Make It Less Of A Chore) Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=ZCPnSv8N_hlc.0deDvtMJw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=7OvJTIMdW1Nu9C.fUaavrA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=unLcn.HRKut0MwvM8r8c1w | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=pylmbNKjll0ZbYYxJe6Jcw | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=pXXHu1lChZfBHU1yolnFRg

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=L.LKi1cl.o.C.SR7bgYSwQ

Warm regards Sean D’Souza P.S. Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

Sales Pages – How To Fix Three Core Elements On Your Sales Page (And Avoid Procrastination) Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=DMNsuzbxju_oKXmXXmOpnQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=LOvdJ3kKGgxyiU8KweN.6Q | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=3uKBT1JO6A50Dax9n1l5tQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=cCE91aSx57pd5y1xLRYhYA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=Iidb93je5Ditt1&b=uT0MZtkTiGgxCLS90psSKw

Share:

  Facebook

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  Twitter

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LinkedIn

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PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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Last Day for Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages On Your Website + Special Bonus

📅 December 06, 2022  |  View in Gmail

Do you often wonder if your home page, about us page or client acquisition page is working

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from the 3 December to 6 December 2022 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Introducing: The Website Component Series Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.

And the Special Bonus: How To Maximise The Power Of Bonuses

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

In this 40 page booklet you will learn: • The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…

Judge for yourself at: Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

Warm regards, Sean P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic. Judge for yourself at Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

P.P.S. This special offer is only valid until 6 December 2022 (US Eastern). Have a look and make a decision based on what you read. Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMrExM7Jw=

Announcing (New!): How To Create Compelling Pages on your Website + Special Bonus (Valued at $45)

📅 December 03, 2022  |  View in Gmail

Special Bonus - ‘How To Maximise The Power Of Bonuses’ .

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IpovLR4ms7Ett1&b=08BJP5HMYlLrhAyHlN8JfQ

Hi Seree

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 3 December to 6 December 2022 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential? These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use. Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling? Can it be more compelling? What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Introducing: The Website Component Series Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step. And the Special Bonus: How To Maximise The Power Of Bonuses In this 40 page booklet you will learn:

• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more… Judge for yourself at: Website Component 2.0 Special Offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IpovLR4ms7Ett1&b=08BJP5HMYlLrhAyHlN8JfQ

Warm regards, Sean P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic. Judge for yourself at: Website Component 2.0 Special Offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IpovLR4ms7Ett1&b=08BJP5HMYlLrhAyHlN8JfQ

P.P.S. This special offer is only valid until 6 December 2022. Have a look and make a decision based on what you read.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IpovLR4ms7Ett1&b=08BJP5HMYlLrhAyHlN8JfQ

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rCxMrExMrBw=

November 2022

Why Three Precise Fixes can Quickly Improve Your ‘About Us’ Page

📅 November 29, 2022  |  View in Gmail

After the home page, the second most-visited page on many sites is the About Us page.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=PO8KryR1wJqQG.zPf429JA

  Why Three Precise Fixes Can Quickly Improve Your 'About Us' Page

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=PO8KryR1wJqQG.zPf429JA

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=PO8KryR1wJqQG.zPf429JA | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=QSH5BYQSZiMPq7yN5f4xBg | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=AO7CTaUFt5chKk4UJpVu4A | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=aOxtWS3KGX1uFfS1epimSg |).

​​

In the late 1970s, when you asked for coffee to go, you had to tear a hole in the plastic lid, just to drink the coffee.

Until a couple of food engineers, William and Kenneth Dart came along.

They looked at the lid and made one little change: a press down tab that seemed much like a valve. They called it the “lip-engaging buttress, and if you wanted to sip your coffee, you merely had to push on it with your upper lip. When you stopped drinking, the tab would snap back into place and prevent spills.

This invention wasn’t a complete re-engineering of the cup. Instead, it was a small tweak. Similarly, you too can make three minor tweaks and significantly improve your About Us page.

The three points are:

1- Orientation of your photo

2- Is your story a memoir or a history book?

3- How to write the page so that clients read between the lines

1.The orientation of your photo

I was on holiday in Vietnam when I went for a photoshoot. It was a slightly remote fishing village about an hour from Hoi An, in Central Vietnam. One of the first instructions the instructor gave me was “don’t shoot portrait, shoot landscape”.

If you look at a lot of photos on an About Us page, all you’re likely to see is a mug shot

It’s usually the kind of picture you’d find on a passport or driving licence. It might have been shot by a professional photographer in perfect lighting conditions, but there’s a problem with that portrait shot. A portrait is often tightly cropped and has no context.

That message of “context” is precisely what the instructor was emphatic about

When I was snapping pictures of the fisherman in their unique fishing baskets, it was almost too easy to zoom into their faces, thus removing all of the surrounding contexts.

The context included that they were on the water, that it was a stormy morning and that they were surrounded by fishing boats. Without all of that additional information, the picture had little or no context.

Our About Us pages can also suffer from this lack of context

When we first started Psychotactics, our About Us page had a slightly zany picture of me standing on one leg and flapping my hands. It was an interesting picture, but it was—like many pictures are—taken in a studio.

It was a portrait and with little or no context of the surroundings. When we launched our new website in 2018, we made sure the imagery had meaning. If you go to the About Us page today, you’ll see a completely different image.

It’s one of me standing in between two cartoon characters, Mike Wazowski and Sulley from the movie, Monsters Inc. It’s not a studio image and was shot with a phone camera, but it has a landscape orientation and therefore has a lot of context.

In a matter of seconds, it gives you an impression of the person and a semblance of the things they’re interested in.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=In5.e0Axg7Ett1&b=PO8KryR1wJqQG.zPf429JA

It’s not like you have to ditch the picture you have right now

You may still want to hold onto that tightly cropped picture of you. However, do put in some images that show you on a trip somewhere. Maybe you’re into wood carving or pottery.

How about having a picture of you with a chisel or sitting on a pottery wheel? The change you’re making is a rather tiny one. The tab on the takeaway coffee cup lid didn’t involve a mammoth reengineering sort of drama.

Instead, it was a slight tweak. You too could dig into your photos and find pictures that give your audience a quick snapshot of who you are.

Ideally, make it landscape so that you can get in the context.

Which takes us to the second tiny fix: Is your About Us page a memoir or a bit like a history book?

2.Is your story a memoir or a history book?

I have a book that I intend to read in December. It’s called “The Silk Roads” by Peter Frankopan.

In the book, Frankopan talks about the rise of the Western civilisation and how it didn’t stem from the Romans, the Greeks and Egyptians. Instead, it rose from the Persian Empire.

It’s a fascinating book, but it’s also 636 pages in tiny print. Which is why I’ve earmarked all of December for it, so long and winding is the story.

It’s likely that the text on your About Us page isn’t a behemoth like “The Silk Roads”, but it’s easy to get carried away and tell the entire story. Instead, how about writing a bit of a memoir?

The difference between a memoir and a history book, is the point at which the story begins

Let’s say we’re writing a story about David Attenborough. We could start from his childhood and bring in the fact that he loved to collect fossils. Or we could fast forward to a pivotal moment, instead.

Like how when Attenborough was the controller of BBC 2, and suddenly the British government gave him the green light to introduce colour. And how, in a childish sort of way (his words, not mine) Attenborough wanted to be first in Europe.

What we’ve just heard is a tiny slice of the Attenborough story

That minuscule slice is the basis of a memoir. Instead of a chronological start from babyhood, we jump smack in the middle of a dramatic moment. And we continue the story from that point onwards without any drag.

The Attenborough story talks about how he had an incredibly tight time frame; how the Germans were close to launching around the very same period; how he couldn’t possibly go from all black and white programming to all colour.

And how he solved the problem by taking on something that would have all the drama, the pomp and yes, the colour.

He decided that the broadcast of Wimbledon was going to be his big colour TV moment.

“I was as proud as a peacock. It was absolutely terrific. It was a big moment in my life,” says Attenborough. And you too can be proud of the About Us page, if it’s got that drama.

Instead of simply scrolling back in time and then rolling out dozens of events, go to that precise moment and tell that one story. Make it a memoir instead of a tedious historical record.

In doing so, you can bring about the third quick fix too. And that is that you’ll almost certainly get the client to read between the lines.

3. Getting the client to read between the lines

Let’s dart back to that Attenborough story, shall we? What were the points in that story?

Incredibly tight time frame • Germans were close to launching around the very same period • Dilemma of all black and white programming switching to all colour. • How he solved the problem by a piecemeal introduction of colour—using Wimbledon as the showcase. The “incredibly tight time frame” tells you that Attenborough was given a challenge. That challenge wasn’t only time-based, but with the Germans wanting to steal his thunder, he had to move “quickly”.

The line shows how, when faced with external threats, Attenborough had to think on his feet. However, as the drama unfolds, you and I realise that he has an impossible task. He can’t switch all the programming to colour, so he gets “inventive” and showcases Wimbledon instead.

If you took out Attenborough from the story and replaced it with someone else’s name you’d still get the characteristics to read as: • Nimble • Good with facing great odds • Inventive • Rises to the challenge The Psychotactics About Us page runs through a similar sort of approach

The text is broken up into three parts. The first part talks about how I got into an advertising agency and why the founder of the agency, Leo Burnett, had such an impact on me.

The first section briefly mentions how I made the transition from copywriting to cartoons and then moved into marketing. When you move to the second section, it’s all about teaching and how my parents and my grandma was a teacher.

Moving to the final section, you’re told that I wake up at 4 am. And that if you were to send me an e-mail, you’re likely to get an instant response.

Did you manage to read between the lines? • Background in advertising with a well-known agency, cartooning, marketing = Lots of Experience • Why Leo Burnett, the founder made an impression with his work ethic and determination = Not your usual billionaire role model. • How there’s a heritage of teaching in my family = Probably a good teacher • Finally, how I’m at work at 4 am and might I say, very approachable on e-mail = Hard work, approachable. While Attenborough’s story is a memoir, the Psychotactics About Us page isn’t exactly a long history

They’re just two methods in which to attack an About Us page, because no matter which one you choose, it creates an underlying message. It’s not just a set of words that simply talk about “huge chunks of your life”, but instead give short, intense bursts of information.

The About Us page is often the hardest to write

We aren’t sure how to talk about ourselves or what we need to say. Often we ramble on for no good reason. However, if you were to pick on a memoir—a brief but pertinent section of your life—you’ve made a great start.

If you then audit your page so that clients can “read between the lines”, you’ve taken the next step. And finally, make sure your photo has context. Having landscape photos are preferable instead of the tight-cropped studio photo that’s best suited for official documents.

Those are three tweaks. Where will you start first?

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How To Not Be Stressed All The Time (And To Get In A State Of Play)

📅 November 26, 2022  |  View in Gmail

Let’s find out what’s essential to consistently get us in this state of play.

How To Not Be Stressed All The Time (And To Get In A State Of Play)

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We know how it feels to be in a state of flow.

We’ve always thought getting things done on time is a good thing, and it is.

Our work seems so effortless. However, we almost seem to be rushing to meet a deadline and work seems—well—just like work. But is it possible that getting things done on time is one of the biggest reasons why we always feel behind?

How do you get into a state of play if you’re always stressed? Let’s find out. Read online

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Three binge-worthy podcasts on Info-Products (Yes, there are transcripts too)

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Warm regards Sean D’Souza P.S. Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link: How To Not Be Stressed All The Time (And To Get In A State Of Play) Read online

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Pre-sell Goodies 5 : How Pre-sell Helped Reduce Frustration by 75%

📅 November 24, 2022  |  View in Gmail

How Pre-sell Helped Reduce Frustration by 75%

Do you know what’s the biggest problem with sales of any kind, whether offline or online, product or service?

It’s the fact that the customer is not ready to buy when you’re ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to buy it, those sales aren’t happening right this moment.

So you have to do what we did at the start

We had to keep promoting the product for weeks (actually, months on end) to get traction. And when it came to live events like workshops or online courses, it was even more critical that everyone bought by a specific date. Of course, if you’re terribly persistent, things happen.

But all this persistence drains you

And anyway we never wanted to have those rotten squeeze pages. We didn’t care one whit for joint ventures (even when offered). Affiliate systems are nice, but again, not quite our cup of tea. So we had to find a system that would meet our goals and reduce frustration dramatically.

Even so, the first time we ran the pre-sell strategy we were surprised!

Most products or events took a bit of time to fill. So we sent out our email, put the sales page up and went out for a coffee. An hour later, this $2500 course was already oversubscribed. And while that’s nice, we thought it was a fluke.

So we tried it again and again

We tried it several times in 2010, then in 2011, then in 2012. And then every year since then. And we even got some of our closest clients to try it on other products e.g. a company selling tea. Without fail, it reduced the frustration and sold the product/service time and time again. And continues to do so.

If you want to say goodbye to the frustration you will find the pre-sell (pricey as it is) is well worth the price—and then some.

But check it out for yourself at:

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Warm regards,

Sean D’Souza

P.S. This product will next be available on 2 December 2022 to those on the waiting list

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Announcing: How To Speed up Article Writing (The easy Way)

📅 November 22, 2022  |  View in Gmail

Do you often Hit a Wall Called ‘Writers Block’? Have you heard about “talker’s block”?

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Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.

What would you do? You’d sit down to write, wouldn’t you?

And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.

It’s short; it’s sweet And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog. • In short, you get a precise structure. • No more slow, tedious writing. An article is not an article is not an article Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.

Have a look and judge for yourself: How To Speed Up Article Writing (The Easy Way)

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Warm regards Sean P.S. This is what Felicia Gopaul from California has to say:

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“I couldn’t stand the thought of outlining when I first heard it.”

“I’d been writing just fine for years without an outline. I had spoken without an outline. I had developed presentations without an outline. What could Sean possibly tell me that I didn’t already know about outlining.

Earlier this week, when I was struggling with yet another presentation, I reread the book and realized that I needed to re-outline the presentation. Doing so, I recognized that some “bloat” had crept into my presentation and I was able to cut it and finish the presentation.

I’ve become an outlining fiend.

By outlining first, I know where I am going with my projects which means that I am able to finish them much more quickly than before.

I find, I have far fewer projects that don’t get completed because with outlining, I know where the projects start and end so it’s much easier to connect the dots. And finally, I have greater confidence that my project will get the positive response I want when I outline them first.

Other benefits:

I was able to outline a book I’ve been wanting to write in half an hour. I was also able to put together a 10 week course and the various sub-topics in about an hour. Both projects were ideas that I’ve been thinking about for several years.

Even better, I was able to start and complete significant parts of both projects already. And even though I can’t work on these projects everyday, with the outline I can easily pick up to where I left off.”

Felicia Gopaul

California, USA

Judge for yourself: How To Speed Up Article Writing (The Easy Way)

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Pre-sell Goodies 4: Why Pre-Selling Products Is A Sound Marketing Strategy

📅 November 21, 2022  |  View in Gmail

Why Pre-Selling Products Is A Sound Marketing Strategy

It’s the centre court at Wimbledon.

The big digital Rolex scorekeeper is blank.

No linesperson peering whether the ball is in or out.

No umpire somberly saying,“Quiet please,”

And no, Maria Sharapova isn’t doing a practice run either.

Heck, we’ve arrived at Wimbledon centre court a month too early

Yes, we have. But those empty seats you see, aren’t empty seats any more. Each one of them is fully paid-up, well in advance. Yup, you got it right first time. Each of those seats are pre-sold way before the event.

The movies do it.

Starbucks cards do it.

Sports events do it.

So why on earth, don’t you pre-sell your product?

Why do you wait to smell the ink on your freshly printed books? Why do you wait to see the superb packaging on your information CDs and DVDs? Why do you wait to dot your I’s and cross your T’s when you’re about to release an ebook?

I’ll tell you why

Because you’re doing the way things have always been done. The guy in the line before you, didn’t pre-sell. He waited till every part of the product was ready to ship/deliver and only then, decided to put up the sales page and sell the products.

And the biggest reason is fear.

What if you don’t finish the product on time? What if you don’t ship on time? What if the customer gets mad and reports you to the authorities as a fraud?

The ‘what-ifs’ swirl in your brain like whirlpool

Invariably those what-ifs suck you in and prevent you from the big advantages of pre-selling your product.

So let’s get to the point, shall we?

Advantage No.1: Preselling puts an external deadline on you.

The reason why Wimbledon, the Olympics and other events start spot on time, is because it’s pre-sold. There’s no deadline extension. Everyone works towards a focused, unrelenting goal.

On the day you’re supposed to release your product, your product is out without the endless procrastination and extensions. For a change, your projects actually get done on time.

Advantage No.2: Preselling funds your venture and relieves stress.

If you are about to put out a product, there’s nothing like 10,20 or 500 customers buying your product in advance.

This takes the stress of “What if this whole thing fails?” and allows you to put in your forces into creating great content, great packaging and most importantly, takes away the stress of financing the venture.

Advantage No.3: Preselling gives you an insight into customer behaviour for the specific offering.

What’s causing customers to buy? What’s causing them to hesitate? You can make all your adjustments by studying the response of your customer, long before you do the final launch of your product.

Which brings us to the disadvantages

Disadvantage No.1 What if you can’t deliver on time?

In most cases, just an email or a letter to your customers will solve the problem instantly. Customers aren’t ogres. They understand that things go wrong.

They’re prepared to wait a while, if things aren’t working for you. But be sure to tell the customers exactly WHY you can’t deliver on time.

And when you do deliver, send a little bonus to make sure the customer is compensated for the delay. If at any point, you can’t deliver, it’s quite simple to just refund the entire amount, and give a valid reason why you can’t go through with the offer.

Disadvantage No.2: My competition will beat me to the market.

Hmmmm…You’re not inventing the Walkman, are you? Or Coke? Yes, your competition will be watching, but really, does it warrant the fuss? Your best chance of getting a product out in the market is to enter a market that already exists.

Bill Gates didn’t invent the OS you use today. Ipod weren’t the first off the blocks with the mp3 player.

Instead of whining about how your product may be stolen by competition, seek to create products that already exist. A Google search that comes up blank, actually represents a big problem for you.

The problem of educating the market about your product.

So get off the fear trip. The same information can be presented in a totally different manner, and your competition won’t have a clue till they actually get a copy of your product in their hands (If they get a copy, that is).

What you can Pre-sell:

1. Books: We’ve sold e-books long before they were actually written. The Brain Audit was pre-sold before it was completed. When we released the upgraded version of the Brain Audit, we pre-sold that as well.

2. Workshops: Yes, I know you know workshops are pre-sold. But we pre-sold six workshops in a row. You had to buy into all six workshops to avail of the bonuses/discounts offered. The workshops were conducted from Feb to June, and were pre-sold six months prior in August. So it was not just a pre-sell but a bundled pre-sell too!

3. Consulting: Our consulting sessions are always pre-sold. The customer pays for the consulting at least a whole month before the event begins.

4. Membership sites: Before we started up 5000bc, we pre-sold the site to our existing customers. We didn’t have a single article, there was no new design, and in effect 5000bc didn’t exist at all. Yet, customers bought into the product well before a single line of code was put together.

Don’t just sit there reading this article…

I know you haven’t written a word of your book. Or done a single slide of that presentation for your workshop.

Pre-sell your product.

Once the first customer pays you, you’ll have all the motivation you need to make sure you deliver!

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Warm regards,

Sean D’Souza

P.S. Opening on 2 December 2022: The Art of Pre-Sell: How To Get Customers To Buy, Long Before They Pay (The Non-Pushy Method)

What if you put in time and effort to create a product to sell, but no one buys? You start questioning yourself. Did you mess up the pre-sell? Or was the product the problem? If only you had a reliable, well-tested system in place to prevent the let down.

Judge for yourself: Find how to get on the waiting list.

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Your goodies so far:

Goodie 1: How To Sell Your Products Time And Time Again

https://clicks.aweber.com/y/ct/?l=6xX6J&m=m8vEJ.49rO4o_t1&b=PeqfrSmbzTRhnm1OoWXfww

Goodie 2: Pre-Sell Strategy: (Some Unusual Questions)

https://clicks.aweber.com/y/ct/?l=6xX6J&m=m8vEJ.49rO4o_t1&b=kIchu1r2z94Jfus5Mkm3Sg

Goodie 3: How Pre-sell Plays A Crucial Role In Risk-Reduction (email)

Goodie 4: Why Pre-Selling Products Is A Sound Marketing Strategy (email)

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Announcing! The End of Writer’s Block (The easy Way)

📅 November 19, 2022  |  View in Gmail

Writer’s Block is no Longer a reality. In fact the opposite is true.

  Fun Cartoon here

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Way back in the year 2002, I had what you’d call “bad days”

Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.

I’d start off cheerily enough

I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done.

• Many of my articles just went into an article graveyard. • Most were half done.

Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.

It wasn’t even a magic trick

It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.

Writer’s Block is no longer a reality

In fact the opposite is true.

So many articles, so little time.

So how do you get over your “Writer’s Block” forever?

Find out for yourself

https://www.psychotactics.com/article-outlining

Warm regards

Sean

P.S. This is what Helen Dillon from Scotland has to say:

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“The one big thing for me was the idea that outlining (an extra step) can actually save you time in the long run…”

Because it helps to keep you focused on what it is you are trying to get across—and not go meandering off on some other (perhaps equally useful, but tangential) topic.

Also I can now see why articles that I’ve written have worked and haven’t worked, before I couldn’t really put my finger on it.

The thing I really like about Sean’s work is that he doesn’t just tell you what to do, but goes into specifics about how to do it, in a systematic way.

That’s rare, in my experience of online courses.

Helen Dillon

Scotland

Judge for yourself:

https://www.psychotactics.com/article-outlining

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“It never seemed like I needed outlining since I could write right off the top of my head.

So, as a result, I avoided this product for a while, thinking it was for people who really had a hard time writing and not for people like me who write quite a bit.”

I found out that I was very wrong when it came to outlining.

Even when I am suffering from writer’s block, having a topic and creating its outline helps me overcome it. By implementing this simple task of outlining, my content has improved where my YouTube viewers are impressed with how I convey my content and answer the questions in their heads.

Anyways, I ignored outlining for years due to ignorance and I wish I had this skill when I started to create content.

Bulcha Dolal

Ottawa, ON, Canada

Judge for yourself:

https://www.psychotactics.com/article-outlining

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Pre-sell Goodies 3: Why Failure Is Just A Pre-Sell For Success

📅 November 18, 2022  |  View in Gmail

Why Failure Is Just A Pre-Sell For Success

Think of a band that has released 18 number one albums, 18 number one singles and has sold between 150 million-300 million albums and are now in the Rock and Roll Hall of Fame.

A band called “Queen”.

A band that only gained international success with their third album. Third? Whatever happened to the first and second? Well, they were moderate successes in the UK market, but it’s the third album, “Sheer Heart Attack” that got them the success they enjoy to this day.

So what were album one and album two about?

Yes, pre-sell. Especially when you’re starting out, things don’t quite move as quickly as you expect. When we first announced a copywriting workshop back in 2008, we got two takers. In 2009, we got four.

Now every time we do a copywriting course, it’s filled to the brim. And this is the great lesson of pre-sell.

We’re so seduced by the concept that things will work out for us the first time around, that we fail to understand that whatever we’re doing right now, becomes the pre-sell for the future.

Every article you write is a pre-sell that will cause a client to act sometime in the future

Every video, every audio, every brochure, everything you do is a pre-sell for the future. Every time you mention a course (like I just did above with the copywriting course) that’s a pre-sell for the course.

Whether the pre-sell is embedded (as the copywriting example) or overt (where you specifically tell your clients to check out a page), it all counts as pre-sell.

This pre-sell never really stops and is just as critical when you’re established, as it is when you’re just starting out.

The main point of pre-sell is that it’s unending

When one event finishes, it’s time to start the rollout for that very event once more. Pre-sell is about the announcement and then the steps that follow. But pre-sell is also about products or services that may appear to be a “failure” at the time.

But what if I don’t fill up every seat or sell much product? Won’t clients think I’m useless?

Actually no one knows. And no one cares. Did you know about the copywriting fiasco of 2008? How about 2009? If you knew, would you care?

But what if you were a client on the course? Would you care that there were 4 or 4000? You’d probably care more if there were 4000 because that would mean you get no attention at all. As a participant, you’d want fewer numbers so you can get the attention you need.

And what about products? Well, would anyone know if you sold many or few?

Yes you would know

And it would hurt. And I’m betting it hurt the rock group, Queen as well. It’s terrible to be watching as everyone apparently moves ahead of you, while you have little to show for your effort.

But it just looks like little.

The testimonials you get from those four participants will be so good that they will propel you ahead. You’ll learn a fair bit from your mistakes and when the next launch comes along, you’ll be better off.

A failure is just a pre-sell to success

Keep at it.

Focus on Album 3.

Album 1 and 2 are just the warm hop.

The Rock and Roll Hall of fame awaits you!

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Warm regards,

Sean D’Souza

Your goodies so far:

Goodie 1: How To Sell Your Products Time And Time Again

https://clicks.aweber.com/y/ct/?l=6xX6J&m=mj7pvCDprO4o_t1&b=ZkJon23gNaFEtZ4hB97S3w

Goodie 2: Pre-Sell Strategy: (Some Unusual Questions)

https://clicks.aweber.com/y/ct/?l=6xX6J&m=mj7pvCDprO4o_t1&b=BfjonLTdV8OO9L1nK6LOSg

Goodie 3: How Pre-sell Plays A Crucial Role In Risk-Reduction

P.S. Trying to sell a product or service is a slightly terrifying ordeal. What if you’ve put your hopes and dreams into a product and are left with nothing to show for it?

Learn the bite-size, non-pushy method of Pre-Sell.

https://clicks.aweber.com/y/ct/?l=6xX6J&m=mj7pvCDprO4o_t1&b=UY.VgEu.nBn5bz7yOfmnDA

(This product will be on sale on 2 December 2022 to those on the waiting list.)

PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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3 Pre-Sell Strategy: (Some Unusual Questions)

📅 November 15, 2022  |  View in Gmail

Let’s find out about—Cold vs Warm lists in pre-sell; Open rates of e-mail and vacations.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JnG5Vjogb7Ett1&b=CKLR9vSQhsevjpxTWklYzw

  Pre-Sell Strategy

(Some Unusual Questions)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JnG5Vjogb7Ett1&b=CKLR9vSQhsevjpxTWklYzw

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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Do you pre-sell if your audience is away on vacation?

Should you pre-sell if you’re unsure of a full house?

These and other questions are answered in this article on pre-sell.

​​

What if my the pre-sell falls flat?

One of the most-repeated stories I tell is about the article writing course. Back in 2005, we’d considered conducting the course online. But I wasn’t so sure it was a good idea. “Who would want to learn to write articles”? I thought to myself. And anyway, we had no notes, no audio, not even a syllabus. We decided to treat the announcement as a sort of advertisement for future courses.

To our surprise, the course was filled almost immediately.

And this fluke is what you’re trying to avoid. Yes, it does sound all fine and dandy when you succeed. And logically there’s no reason to fail if you play your cards right. But the critical factor is in doing your best.

And trite as it sounds, it’s a philosophy that we have to this day. When we had our meetup in Singapore, six or seven people turned up. In Auckland, our home ground, we had just 6 or 7. That’s about 50% of what we’d expect for a meetup. In Frankfurt or Amsterdam, there’s usually a waiting list.

No one longs for a less than stellar result

But every time the results have been less than expected, we’ve gone back to our method and examined what we’ve done correctly and what could have been done better. We all want to strike gold at once, but the reality is that you’re going to have a few misses and a few hits. Over time, however, you will get a far superior strike rate, because of the misses.

Let’s see the three points which we are going to cover.

1. Cold vs warm lists in pre-sell

2. Open rates of e-mail (and are they essential for pre-sell?)

3. Isn’t it logical not to pre-sell when clients are on holiday?

4. Cold vs Warm lists in pre-sell

A cold list is always going to be much harder to sell. It depends on the product or service, however. Let’s say it’s a new camera lens, and the person is very interested in “improving their pictures” then they’re a cold audience (for you) but a warm audience (in the sense that they are already ready to buy something in that area).

Your product or service ultimately depends on how much the client has been thinking about solving their problem. A warm audience tends to have a few people who have been thinking about the problem, but others that trust your judgment or teaching, or products/services.

They inherently believe that you’re not going to let them down.

We tend to think rationally about cold vs warm audiences, but that’s not entirely a useful classification.

A better classification is:

1- Is the audience warmed up about the concept/product/service? Have they been thinking about it already?

2- If they are, why would they trust you? Or how do you build that trust relatively quickly?

2.Open rates of e-mail (and are they essential for pre-sell?)

The open rate seems to be a good indication and probably is—I don’t know. I see open rates as a nice to have but also a bit like window shopping. You don’t know who is going to shop. Hence I try to match the open rate by an action rate.

Maybe there’s a tiny something that you can get the audience to do, and their payoff is worth the trouble. Now we know for sure that the open rate is a good indicator because 50% of those people are completing the action.

To me, that’s a good next step because while it’s not a purchase, it’s still better than merely open rate. It means they trust you just a little bit more to do another step.

Think of it as dating.

People who show up at the party are a good sign, but those who leave together are a better sign. They may simply be dropping the other person home and exchanging numbers, but it’s still one stage ahead.

3. Isn’t it logical not to pre-sell when clients are on holiday?

People are not (usually) logical. Also, during the time they’re away, they check their phones, tablets and e-mails. You can’t know for sure if:

1- A pre-sell in this phase will be worse.

2- Or better

3- Or the same as any other time of the year.

The only way to go ahead is to go ahead (and especially if you have no option). The worst downside is that no one buys (this time around). It’s essential to check this assumption on a reasonably regular basis.

For instance, we were told not to have a workshop in the US during Mother’s Day. We ignored the advice, partly because I wasn’t aware of the event until after we’d announced and sold some seats. We found that the workshops were full.

Mother’s Day in the US is more significant than any other day, including Thanksgiving or Christmas. I’m not sure of that fact, but it’s big enough for people not to show up. We had as many women show up on Mother’s Day like any other day during the year. Why?

The workshop was scarce enough and valuable enough for them to figure out that they could still celebrate Mother’s Day when they got back, but the workshop wouldn’t exist in the near future.

The lesson (inadvertent as it was) was that you can’t trust a holiday or some logic. The emotion of loss is far higher than the logic of a particular day or season.

– I think a safe assumption to make is that: people do want to learn more and deepen their skills.

– Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear.

– The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.

Let’s take an example of an excellent series—that doesn’t sell as much.

If you look at a series like ‘Black Belt Presentations’, you get a good idea of how you can create a really valuable, and result-oriented product and still have lower sales than other products.

Let’s start with Point 1: safe assumption to make is that: people do want to learn more and deepen their skills.

Clients realise the power of seminars, presentations and webinars

Webinars may be seen as sales pitches in many circles, but it’s also a great teaching tool. And a webinar well done is a powerful way of creating trust. Clients show up live to a webinar series, but also tend to watch the series later.

And an incredibly large number of people aren’t very confident about their presentation skills. Which is why it’s a safe assumption to suggest that they would like to learn how to create a robust structure for their presentations and webinars.

If they are sharing the screen, it’s essential to have slides and graphics that are powerful, without taking a lot of time to create. These skills are something that clients want to deepen and improve. Without the skills, they feel exposed, or at least shy about their ability to become an authority in their field.

Point 2: Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear.

The ‘Black Belt Presentations’ series is a clear example of lack of value proposition. Not because the sales page is unclear, or the contents of the series are fuzzy. Instead, the problem lies with the positioning. The series is targeted at presentations. Most clients are unlikely to make presentations and would at best be conducting webinars.

Even so, they need to understand how a webinar is an excellent tool, how to use it and how to attract clients as a result. Right now, the value proposition may not be clear. The product was created with one audience in mind, but that audience is smaller.

To get a more significant pre-sell factor in place, the angle of the page needs to change. And the pre-sell goodies will need to change to suit a webinar and the factor that the webinar creates a big difference in the perception of the client.

Point 3: The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.

The snippets would need to tackle the issue of “getting known”; of “how to get across the points” etc. Right now, if the snippets were all about how to present on stage, they would fall on deaf ears most of the time. The reality is that the lessons in the book are about getting the point across in a dramatic manner, whether on stage or through a webinar.

It’s easy to see how the current positioning dampens the snippets and goodies. Clients may not leap speaking on stage vs getting clients to trust them more and therefore won’t buy, even with the right pre-sell in place.

Announcing: How To Make Existing Products Attractive Again—The Non-Pushy Method

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We have to sell our newer products and courses while also continuing to create a solid demand for products created in the past. Products that are exceedingly good, but needed something special. How do we make the old products attractive again?

Free Goodies: Learn the five stages to making your product sell time and time again

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Pre-sell Goodie 2: How To Strategically Tackle Promotion Of Products and Services

📅 November 15, 2022  |  View in Gmail

Let’s find out what’s involved and how you can systematically manage the pre-sell.

How To Strategically Tackle Promotion Of Products and Services

  Fun

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Which product should you pre-sell?

Should it be the $20 product or the $2000 one? And why do silos matter so much?

In this article, we not only learn why the $20 product might matter more but also how you can promote a product almost endlessly without ever promoting it all.

Let’s find out what’s involved and how you can systematically manage your pre-sell.

Stage 1: Which products are the most important? Which are not?

Stage 2: Have we created a “separate section” for each of the vital products/services?

Stage 3: How can we create urgency and scarcity?

Here is the link: (In text and audio)

Pre-Sell Strategy—How To Strategically Tackle Promotion Of Products and Services

https://clicks.aweber.com/y/ct/?l=6xX6J&m=kCEZaqvWrO4o_t1&b=c.Nx1qXMnrnpKiE6Fwg3lQ

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Warm regards

Sean

P.S. What if you put in the time and effort to create a product to sell, but no one buys?

You start questioning yourself. Did you mess up the pre-sell? Or was the product the problem? If only you had a reliable, well-tested system in place to prevent the letdown. The Art of Pre-Sell—How To Get Customers To Buy, Long Before They Pay will be on sale on 2 December 2022.

Important Note: Here is the sales page

https://clicks.aweber.com/y/ct/?l=6xX6J&m=kCEZaqvWrO4o_t1&b=73RdFOyhdd7.zwMf3w2IBA with all the details.

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Presell Goodie: How To Make Products Attractive Again

📅 November 12, 2022  |  View in Gmail

Once you read the report you will see how you can make your products stand out.

https://clicks.aweber.com/y/ct/?l=6xX6J&m=kov0xLlwrO4o_t1&b=VsXkw7SXpp2S_OBmT4txTw

Let’s get straight to the report:

Once you read the report you will see how you can take your products and make them stand out repeatedly using the pre-sell method.

Here’s the link:

https://clicks.aweber.com/y/ct/?l=6xX6J&m=kov0xLlwrO4o_t1&b=VsXkw7SXpp2S_OBmT4txTw

Warm regards,

Sean D’Souza

P.S. If you have any questions, email me

sean@psychotactics.com .

PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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Announcing: How To get Customers To Buy, Long before They Pay

📅 November 12, 2022  |  View in Gmail

Presenting: Pre-Sell Free Goodie: How To Sell your Product Time and Time Again

  There is a cartoon here.  :)

https://www.psychotactics.com/products/pre-sell-goodies/

In the year 2009, we tried selling our copywriting course.

We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.

Four seats?

Yup, just four.

And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.

Sounds like a fluke?

• Every workshop since 2009 has sold out in record time (often in under a week). • Every course since 2009 has sold out in less than 48 hours. • Products that didn’t move at all for weeks, flew off the shelf (yup, since 2009).

Obviously something happened in 2009, right?

That something is called “Pre-Sell”. It’s the understanding of how to get your customers to buy, long before they pay. And no matter whether you’re selling products, services or training, the concepts still apply.

And we’ve not had to sell our soul to get results

If you look around you’ll see that you’re told to do more joint ventures, do more advertising, spend a bundle on adwords, Facebook marketing etc. The louder you scream, it seems, the better the chances that you’ll get results. And we’ve gone a lot quieter. Most of the above results were achieved with a tiny group.

Makes you wonder, eh?

Well, wonder no more. Because now you can learn what we figured out in the year 2009. You too can learn how to pre-sell a product/service. And you don’t need all that hype or a big audience to get results.

Presenting: Pre-Sell Free Goodie: How To Sell Your Product Time And Time Again

Read the report and see how you can take your products and make them stand out repeatedly using the pre-sell method.

Click here to get the goodie.

https://www.psychotactics.com/products/pre-sell-goodies/

  Sean DSouza Image

https://www.psychotactics.com/products/pre-sell-goodies/

Warm regards Sean P.S. On 2 December, ‘The Art Of Pre-Sell: How To Get Customers To Buy, Long Before They Pay’ will be on sale. Find out how to get on the waiting list.

https://www.psychotactics.com/products/presell/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Last Day For Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up A New Project Successfully’

📅 November 08, 2022  |  View in Gmail

Premium Bonus: 5-Steps To Starting Up A New Project Successfully When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 5 - 8 November 2022, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to figure out pricing. A simple dart board and some prices on the board would solve your problem in a matter of minutes. The price itself is of little consequence What matters is all the stuff around the price. And in this three-part pricing series, you’ll understand: The Psychology of Pricing (What Causes Us To Buy) The Method of Raising Prices (And The Mistakes To Avoid) Creating and Managing Price Expectations No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do. And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option) In this 24 page booklet you will learn Five steps that are required to start up any new project successfully.Why you shouldn’t get scared of your competition.Why brand analysis comes before everything else.Why personality is critical in your business.What is the most important thing when starting up a project? Judge for yourself at:https://www.psychotactics.com/products/trust-the-chef/(This special offer ends 8 November 2022—US Eastern at 12 midnight) Regards SeanP.S. This is what Colette Nichol has to say about Dartboard Pricing: “The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It’s kind of genius.” “I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially.I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction.Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving.Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them.There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.” Colette NicholVancouver, Canada Judge for yourself at:https://www.psychotactics.com/products/trust-the-chef/(This special offer ends 8 November 2022—US Eastern at 12 midnight)

Announcing: Dartboard Pricing—How To Increase Prices Without Losing Customers + Special Bonus Valued At $49

📅 November 05, 2022  |  View in Gmail

The Method of Raising Prices (And The Mistakes To Avoid)

https://www.psychotactics.com/products/trust-the-chef/

When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 5- 8 November 2022, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.

Dartboard? As in darts and a dartboard? Yes, exactly!

If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.

So is pricing simple? Sure it is. You don’t need a book to figure out pricing.

A simple dart board and some prices on the board would solve your problem in a matter of minutes.

The price itself is of little consequence What matters is all the stuff around the price.

And in this three-part pricing series, you’ll understand • The Psychology of Pricing (What Causes Us To Buy) • The Method of Raising Prices (And The Mistakes To Avoid) • Creating and Managing Price Expectations

No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do.

And the Special Bonus: 5-Steps To Starting Up A New Project Successfully This booklet is tiny—only 24 pages. However, it very systematically takes you through the five steps that are required to start up any new project successfully.

•    Why you shouldn't get scared of your competition.
•    Why brand analysis comes before everything else.
•    Why personality is critical in your business.
•    What is the most important thing when starting up a project?

Here’s the page. Judge for yourself.

https://www.psychotactics.com/products/trust-the-chef/

Regards Sean P.S. This series does gives you the overview of how to go about pricing, and then gets to the brass tacks. You can literally copy the model (and you should) and have it up on your website, in your presentation or brochures.

Have a look and make a decision based on what you read.

https://www.psychotactics.com/products/trust-the-chef/

(This special offer is only valid until 8 November 2022—Eastern US midnight)

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Presenting Pre-Sell Goodies: How To get Customers To Buy, Long before They Pay

📅 November 01, 2022  |  View in Gmail

How to Sell without the Hype or a Big Audience and get Results.

  There is a cartoon here.  :)

https://www.psychotactics.com/products/pre-sell-goodies/

In the year 2009, we tried selling our copywriting course.

We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.

Four seats?

Yup, just four.

And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.

Sounds like a fluke?

• Every workshop since 2009 has sold out in record time (often in under a week). • Every course since 2009 has sold out in less than 48 hours. • Products that didn’t move at all for weeks, flew off the shelf (yup, since 2009).

Obviously something happened in 2009, right?

That something is called “Pre-Sell”. It’s the understanding of how to get your customers to buy, long before they pay. And no matter whether you’re selling products, services or training, the concepts still apply.

And we’ve not had to sell our soul to get results

If you look around you’ll see that you’re told to do more joint ventures, do more advertising, spend a bundle on adwords, Facebook marketing etc. The louder you scream, it seems, the better the chances that you’ll get results. And we’ve gone a lot quieter. Most of the above results were achieved with a tiny group.

Makes you wonder, eh?

Well, wonder no more. Because now you can learn what we figured out in the year 2009. You too can learn how to pre-sell a product/service. And you don’t need all that hype or a big audience to get results.

Presenting: Pre-Sell Special Free Goodie: How To Sell Your Product Time And Time Again

Read the report and see how you can take your products and make them stand out repeatedly using the pre-sell method.

Click here to get the goodie.

https://www.psychotactics.com/products/pre-sell-goodies/

Warm regards

Sean

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rMysbJzsjCw=

October 2022

Why We Stall – And How To Pull Out Of The Mess

📅 October 29, 2022  |  View in Gmail

We all get stuck at some point. So how do we get unstuck?

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=5IGM1Y3KHHCtajbL6vyX8g

No matter how good things are, there’s a moment when things just don’t go your way

That’s when you’ve entered a stall. It doesn’t matter how skilled or experienced you happen to be. It’s still a place that you can’t pull out from. Yet, we all do. And there’s a way to speed things up.

Let’s find out how to get unstuck Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=5IGM1Y3KHHCtajbL6vyX8g | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=h1G0dtJMTx9BnDtjtfeOOg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=J.nz3bN2sSGqtIRVVyH.LQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=kde_JCEUNpss8KZxuiJJDg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=P.Ckr1x1H6kb0UAcvPhmZw

Three binge-worthy podcasts on ‘Pre-sell’

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=1WzmXujPCvQR1WOm_Y31Rg

1. How To Use Simple Stories To Pre-sell Your Products And Services Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=1WzmXujPCvQR1WOm_Y31Rg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=S8W2Gccangw_lFb0Y7Nc9Q | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=e6iq7wSxUYTIiEAtTx99KA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=IaYhOr4miyePKiymL2vrRA |

2. How To Strategically Tackle Promotion Of Products and Services Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=e32Z0UXmeNR74UG.gUHEtg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=VeWo1ZY8LFuI7ZxnxVLAEA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=YusAWbmsaaNXXibL90sGUw | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=Ca8vi5rnrHxlfjtUBmm2JQ |

3. Pre-Sell Strategy: (Some Unusual Questions) Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=oIOaaGo5fC4A7ZJCDkFn.Q | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=XYVt3P1moZzGhX7qPN_sIQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=T2pGosVOGsiqyJ221HaKkA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=l4l0alMcgU48HNQ7ADTA2A |

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=CO5IR.v4r7noyH553dF7Yg

Warm regards Sean D’Souza P.S. Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link: Why We Stall – And How To Pull Out Of The Mess

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=5IGM1Y3KHHCtajbL6vyX8g

Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=5IGM1Y3KHHCtajbL6vyX8g | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=h1G0dtJMTx9BnDtjtfeOOg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=J.nz3bN2sSGqtIRVVyH.LQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=kde_JCEUNpss8KZxuiJJDg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=ItXoXXw7zDitt1&b=P.Ckr1x1H6kb0UAcvPhmZw

Share:

  Facebook

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  Twitter

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LinkedIn

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PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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Announcing! How To Increase Your Website Conversion Rate With Client Attractors

📅 October 25, 2022  |  View in Gmail

What happens once your customer goes past the headline into the rest of the copy?

  Client Attractors Book

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?

Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy…

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Find out more details at this page and judge for yourself!

https://psychotactics.com/products/client-attractors

Warm regards,

Sean

P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.

Check out the bonus :)

https://psychotactics.com/products/client-attractors

Have a look at what other have to say:

https://www.psychotactics.com/products/client-attractors/

Before reading Client Attractors, I had a habit of using bullets without too much thought about their impact on my clients. I was able to save time by using the information in this book to make my sales copy more concise by properly showing the features and benefits of my service. Karim Walji, Canada

https://www.psychotactics.com/products/client-attractors/

We are in an extremely tough market with lots of competition, and the information helped us see how our product is different from all the rest. I would highly recommend Client Attractors because it makes you see what your offerings are in a totally new and helpful way. Sue Elliott, USA

https://www.psychotactics.com/products/client-attractors/

A small business is very stingy with its own budget, and I always have this mentality of “I could learn stuff first-hand by myself”. As I have said, I have a tight budget. I started implementing Sean’s system, and I felt like I had hit a jackpot. Not only did the audience remember all the major features (that I selected), but the interaction increased dramatically. Marlon Cruz, Auckland, New Zealand

https://www.psychotactics.com/products/client-attractors/

I loved how you explained the formula needed to write bullets. The formula helps me not only when writing bullets but also when performing an audit.

It helps me get the lazy and crappy bullets out. Guy Van Ransbeeck, Belgium Judge for yourself: Client Attractors

https://www.psychotactics.com/products/client-attractors/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcement: How To Speed Up Your Sales With Client Attractors

📅 October 22, 2022  |  View in Gmail

How To Increase Your Web Conversion Rate With Client Attractors

  Client Attractors

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Find out more details at this page and judge for yourself!

https://psychotactics.com/products/client-attractors

Warm regards,

Sean

P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.

Check out the bonus :)

https://psychotactics.com/products/client-attractors

P.P.S. Here is what Sue Elliott has to say about Client Attractors

  About Client Attractors

https://www.psychotactics.com/products/client-attractors/

“We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest.”

I didn’t really read the whole book yet because I was stopped in my tracks with the features and benefits part because that’s what I was interested in most.

We just went online with a new product and frankly was struggling with the whole features versus benefits thing. The information provided was very insightful and in fact helped me see that our product actually works in three ways and not two (among others)!

We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest. The features and benefits we came up with are now going to the basis for other advertising handouts, all because of your book!

While reading and figuring out our features, our enthusiasm just blossomed.

It also brought home the whole “how are we different than the competition” in all of our minds. We knew it on a gut level but when compared to others, we could very clearly see how our product just really stands out.

I would highly recommend Client Attractors because it makes you see what your offerings are in a totally new and helpful way.

If only I had read the book earlier. Was interviewed briefly on a radio show about our product. Had I known, what I know now, the interview would have been able to detail why our product is so different in a way folks could really understand. It could have been the bright spot, in what was really a terrible interview.

Sue Elliott,

HouseKeeper Secrets, LLC

Carson City, NV, USA

Judge for yourself: Client Attractors

https://www.psychotactics.com/products/client-attractors/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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The Eternal Sales Page Dilemma – How To Choose The Precise Headline To Get Clients Interested

📅 October 18, 2022  |  View in Gmail

What if clients don’t have that specific problem and just ignore the sales page?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=mowkdUmdLZwLCACcpPSHjg

  The Eternal Sales Page Dilemma

How To Choose The Precise Headline

To Get Clients Interested

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=mowkdUmdLZwLCACcpPSHjg

(This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=mowkdUmdLZwLCACcpPSHjg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=riEsHgKm6.qyMl3VPkhC3w | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=nYFePuPObPKY1UdP3wKlsA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=C8wpmg2PSwA_OpFm1K_8jQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6TtsFETb7Ett1&b=ZgLyJbUjZiJgfNMtaAed.w ). ​​ What do you use Blu-Tack for? If you’ve ever run into Blu-Tack, you’ll notice that it solves many problems. You can use it to stick a frame to the wall, get lint off clothes, hold objects in place and so on. There are probably hundreds of ways to use Blu-Tack, and the question that arises is: What problem does Blu-Tack solve?

Whenever we look at any product or service, we run into the same issue. Almost everything you sell solves many problems. An iPad may be used to draw, write, and even record a podcast. A book, like The Brain Audit, can be used to understand how clients think, but maybe just helpful in creating your uniqueness.

How do you determine which problem is the most important of all? More importantly, what if clients don’t have that specific problem and just ignore the sales page? The reality is that no one knows why a client may buy a product or service.

Like the Blu-Tack dilemma, there may be a lot of reasons why they choose to read your sales page. And what can you and I do anyway? We can’t stuff three problems into a single headline. We can’t say something like, “Need Blu-Tack for sticking frames to a wall, getting lint off clothes or holding objects in place?”

Therefore whenever we write a headline, we’re making our best possible guess. And while guessing seems like a ridiculous way to go about writing a sales page, there is a bit of a scientific method behind it. Usually, whenever we’re selling a product or service, the problem is quite generic.

The problem is usually generic. E.g. I want to stop smoking E.g. I wish to write better articles E.g. I am not sleeping well.

Almost all problems start generic in nature. Recently we were faced with the issue of writing a sales page for a storytelling course. Those who’d signed up for the waiting list were asked what they wanted to achieve with a storytelling course. And these are just five from the list we received. • How do I create compelling stories that can be used in a written or spoken format? • How do I come up with loads of interesting personal stories? • How do I avoid my stories from becoming just a rambling mess? • How do I tell both short and longer stories with equal skill? • How do I figure out how to slow down a story or speed it up? If you were to send out a questionnaire, you too would get at least a dozen or even fifty varying responses. How would you choose?

We go about it step by step.

Step 1: What is the recurring problem? Step 2: What is the specific we can add to that problem?

Hence, in the case of the storytelling course, the way we’d go about it is: Step 1: The recurring problem is “I want to tell great stories” Step 2: The specific is “I don’t want the audience to go to sleep”.

Is that the best choice we could make when it came to the headline? The reality is that if it’s generic enough, it will get the attention of two sets of clients. The first set is those who specifically feel their stories are boring and want to fix the problem.

However—and this is interesting—it will also get the attention of the client who already tells entertaining stories. People who are struggling to tell interesting stories want to learn, but those who are already pros at it also want to learn that little extra bit that lifts their storytelling to another level.

In any case, the whole purpose of the headline is to get the client to start reading. While most of us agonise over the headline, the paragraph that follows is just as important. In the case of the storytelling course, it went like this:

We are all capable of telling stories—and telling good stories too—but how do you when your story is compelling or just boring?

When a five-year-old comes home from school, she likely has an interesting story to tell. We, too, are reasonably good storytellers. Get out a bottle of wine, some delicious food, and we have stories of our last trip abroad, of a pet, or just a business story that got our attention.

However, these delightful moments of lucid storytelling seem to scuttle away the moment we’re called on to tell a story that will help us in our business. When we manage to string a story together, it often feels dead, too technical or downright boring.

Once a client has read that part, they skim through the page. They rarely base their purchase on the headline or even the first paragraph. Therefore our agony of getting the headline right is probably not needed. If you were writing an ad to be seen in a newspaper or magazine, you have loads of competition. You are competing with all the other ads, the editorial, etc.

However, in this case, the client is on a single page. They are on your site and not going anywhere in a hurry. Your job is to get that generic point across and then add on a specific, and they will start to skim.

If you’ve done your work well, they will read: • The second problem—and the second paragraph that explains the problem. • The features and benefits (about six of them that you’ve fleshed out in detail). • The bullet points (which may number anywhere from 15-60). They will decide based more on their skimming than on your headline. The headline is often the part we struggle with the most, yet it’s just a single problem from a list of concerns. When you structure a sales page correctly, what you get instead, is the entire sales page sequence working in your favour.

The client’s skimming, starting and stopping is what will get them to do the next action. In our case, at Psychotactics, we get them to get on a waiting list.

When a client reads a sales page for the first time, they are not ready to buy Unless it’s an emergency, clients tend to take time to make up their minds. Hence, we would need to follow up several times. This is when you potentially get the chance to send out “headline after headline” through e-mail or any other system of follow up that you have. Remember those five points we had earlier? • How do I create compelling stories that can be used in a written or spoken format? • How do I come up with loads of interesting personal stories? • How do I avoid my stories from becoming just a rambling mess? • How do I tell both short and longer stories with equal skill? • How do I figure out how to slow down a story or speed it up? Well, every one of those could become a problem in your follow up sequence. Every time you send that follow up, the client is reminded about your product or service. If there’s a fixed deadline, they’ll act based on the deadline, but if there’s no deadline, they’ll buy when they’re ready. In any case, you don’t have to worry about having the perfect headline on your sales page—not now, not ever.

If this method sounds all crazy, well, yes, it is A copywriter will tell you that you should test your headlines. That one headline can do 20% or 500% better than another headline. And there’s no doubt that it can. The reality is that those copywriters are likely to be selling products in high volume and can do quite extensive testing.

Our reality looks a lot different. We don’t want to sell two gazillion products. We’d be more than happy to sell those 20 seats on a course or 35 copies of a book. We have a specific, modest goal in mind. We don’t get started because we’re so worried about testing and getting things right that we don’t start at all. • We don’t finish our sales page. • We don’t have a follow-up system in place. • We have features, benefits and bullets to write. And we should be getting down to working on those, instead. The goal is to get the client to skim and take the next action. That next action isn’t to buy the product but to get on a list. That’s when you can use a stream of headlines that will eventually allow them to make a buying decision.

I would love if you would share this article with one friend You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail.

The Eternal Sales Page Dilemma – How To Choose The Precise Headline To Get Clients Interested Read online

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Three Most Popular Podcasts Why Happiness Eludes Us (And Why It’s Been Around All The Time) Read online

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Why Kids Seem To Learn Faster Than Adults

📅 October 15, 2022  |  View in Gmail

Do Kids Learn Faster Than Adults? Why does this phenomenon occur?

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Do Kids Learn Faster Than Adults?

You’ve heard the line many times before, haven’t you? And at times, it seems like kids learn at a blinding pace.

But why does this phenomenon occur?

Is it because kids are smart or just that we are more accommodating as trainers? When learning there’s a lot of noise involved.

Let’s find out the three factors of learning. Read online

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Two binge-worthy podcasts (Yes there are transcripts too)

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How To Learn Faster: What You Can Learn From Kids Read online

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The 5000bc Story— The Ups And Downs And The Inbetweens Read online

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Warm regards Sean D’Souza P.S. May I ask a tiny favour? Would you mind sharing this podcast with one person? I would love it. You can post the link in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail.

Why Kids Seem To Learn Faster Than Adults

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Read online

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How To Stop Feeling Overwhelmed (And Why Some People Are Always Overwhelmed And Others Aren’t)

📅 October 11, 2022  |  View in Gmail

Anyone facing new challenges has more or less similar factors of overwhelm.

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Almost all of us have varying levels of stress. Yet some of us are always in a fog, always struggling.

Is there a fix? And is it a non-overwhelming one? It’s too tiring to give into a feeling of always being overwhelmed. You might as well do something about it.

Here is what you can do. Listen or read about: • Why overwhelm and confusion are indulgences • Learn the mental prowess to tackle them • What to do instead of trying to eliminate them. Listen or read this episode here. Read online

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The Real Goal Of Productivity (And How it Helps You Waste More Time) Read online

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How To Build An Audience Online: Three Compelling Concepts From David DuChemin Read online

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Warm regards Sean D’Souza P.S. May I ask a tiny favour? Would you mind sharing this podcast with one person? I would love it. You can post the link in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail. How To Stop Feeling Overwhelmed (And Why Some People Are Always Overwhelmed And Others Aren’t)

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Tiny Saturday request

📅 October 08, 2022  |  View in Gmail

408 articles on Why Clients Buy And Why Then Don’t.

https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/

It is so good to have you as a part of Psychotactics. Some of our best clients come from people just like you. People who are kind and helpful and with whom we could share a coffee or tea. We would love to have a few more people join us on this Psychotactics journey.

So this Saturday, I have a tiny request. It would really be nice if you could tell just one friend about Psychotactics.

You can post a message in your WhatsApp Group, Facebook Groups or LinkedIn or even forward them this message. Here is a good place to send them to. 408 articles on Why Clients Buy And Why Then Don’t

https://www.psychotactics.com/podcast/#guide

  Tell a friend

https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/

Warm regards, Sean D’Souza P.S. You can also send them this message: I thought of you when I ran into this website today. It’s a marketing website, but it’s unlike any marketing website you’ve ever seen. It’s got loads of cartoons, and every article gives you one actionable step.

Here is an excellent place to start: (You can read or listen to the articles) 408 articles on Why Clients Buy And Why Then Don’t

https://www.psychotactics.com/podcast/#guide

P.P. S. Do email me when you send your friend a message; I would like to thank you personally.

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)

📅 October 04, 2022  |  View in Gmail

It seems illogical to sell just 25 copies of a product when the product is just digital.

  Psychotactics

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Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)

  Load the images to see the cartoon. It works!

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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It seems illogical to sell just 25 copies of a product when the product is just digital. Isn’t it just a PDF, audio or video? Shouldn’t we sell as many as we can? On the face of it, this logic of selling less seems seriously flawed. But is it? Find out what we found when we started selling less instead of selling greater numbers?

The answer is something you’re likely to be familiar with because it’s a concept called “scarcity”.

Whether it seems like it or not, scarcity is something that tends to be created. When you have a game of “musical chairs”, a chair is taken away, and that scarcity creates urgency.

Which brings up the question: why would digital products need to be restricted?

The answer is: It wasn’t. For years, we’d have our products—the very same products available for purchase at any time. There was no scarcity.

Then, in 2016, we got bored of the products just lying around and selling in much smaller numbers than we expected. Hence, we decided to take it away and only offer it at some point in time.

You may ask: what does “smaller numbers” mean? Well, sometimes we might sell more than we do now, but mostly it was random. We couldn’t predict what we would sell or when it would sell. And sometimes, you could sell 5 or 15 or any arbitrary figure you can think of.

Well, it’s one thing to just think of an idea, but we decided to go ahead with it.

What were the results?

1- Predictability of sale numbers Hence, if we offered 25 copies, we almost always hit the target. It predicted cash flow.

2- The increase in revenue Before we used this method, we sold about $150,000 less than we are now. You’d think that we should have sold more. And in reality, we could have sold more.

But we’d have to promote everything a lot more, do more joint ventures, more advertising etc. We like our downtime a lot, and it’s not worth all of that extra sales because it’s also a lot of extra trouble.

3- More time for hobbies (or just downtime) When I first started, I was doing one on one consulting. I loved it and still do, but it’s time-consuming and takes up a lot of energy. Then, in 2003, we started to do group consulting, then later, online courses.

The courses were also very demanding and took two-three months of intense work because we guarantee precise results. The third and probably one of the biggest reasons: I could do fewer live courses if I wanted.

With an additional $150,000, I could quickly drop one or two courses in a year and focus on reading, analysis, writing, and my hobbies which seem to keep growing all the time.

The core answer is scarcity, which leads to urgency. And in turn, leads to all of these benefits of scarcity that we didn’t realise at first. However, now we’ve experienced it, it seems like a pretty sensible way to go about our business.

4- Oh, and there is also one more thing: piracy.

For years, pirates ripped off our products. A $2000 course would get sold for $20. It’s true that none of our clients were buying from the pirated sites, but it was still galling to see your work devalued.

When you sell unlimited amounts to all and sundry, you can’t control who’s buying it. When you’re selling just 25 copies, you can monitor who gets it, check their history with you etc.

Is it a foolproof system? No, nothing is foolproof, but since we started this method back in 2016, we haven’t seen any of our new products or updated products show up. They still sell our old products, but that’s fine by us.

And there you have it:

1- Predictability of sale numbers 2- An increase in revenue 3- More time for hobbies (and downtime) 4- A little dent in the piracy universe.

I would love if you would share this article with one friend You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail. Why Restricting The Numbers Of Sales Increased Profits (And Will Give You More Downtime)

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  Opening on 8 October 2022: The Article Writing Home Study

How to create expertise through article writing Free Goodies: How to structure your article without frustration

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Sales Page and how to get on the waiting list: Learn why articles do a far superior job of attracting the clients that you want

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Announcing: How John Forde (And Sean D’Souza) Got Me To Write Articles

📅 October 01, 2022  |  View in Gmail

Start. Stop. Start. Stop. The Biggest Frustration with Writing is it drives you Crazy. Before I start, let me make one thing clear. John Forde is a copywriter who lives in Paris. And a good friend with a great newsletter. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It sounds egocentric. Let me assure it’s got nothing to do with ego. And everything to do with desperation You see when I started writing articles for my website back in about 2001, I was at best a cartoonist. If you asked me to draw something, you had a bouncy volunteer right besides you. But when you asked me to write, the bounciness would sure fade away pretty rapidly. You see not only did I consider myself an average writer, but I had enough reason to be afraid of writing. And the reason I was afraid was because of girl named Clare. I remember writing an article way back in the year 1990-91 . I wanted to be a copywriter and in one of my diverse moods I decided to “make some money” writing for the newspapers as well. So I met up with this guy called CY Gopinath, who ran this writing agency. Well CY gave me an assignment, and I wrote about it. And Clare, who worked with him, edited my assignment. And when Clare was done I couldn’t recognise the darned thing at all. There was so much edited; so much added; so much removed that it seemed to me not my work at all. Today I can’t even remember the subject of the article. But I remember the memory of frustration I remember that I didn’t want to be a writer. Well who cares about writing articles anyway? I could be a cartoonist instead. I could write ad copy. Clare wouldn’t be around to edit my stuff. And who died and made Clare queen anyway? And there I was, ten years into the future, and Clare was still bothering me. In fact most months, article writing was a drudgery I wrote articles because I was forced to do so. I knew I was supposed to update my website. I knew that one of our alliances, Allen Weiss (from MarketingProfs.com) would be asking me whether I’d completed my article. Somehow I had to banish Clare from my head and take away the fear of writing. Article writing was intense drudgery I hated every bit of article writing. I hated the start, the middle, and I couldn’t be sure of the end. If I completed an article in one working day, I’d be ecstatic. Most days it would take me two days. Two whole days and I couldn’t honestly tell you if the article wouldn’t end up in this article graveyard. Thankfully it was only two days in the whole month (Yup, I’d write once a month). And then I decided to get inspiration from my own articles I started looking back at the ones I’d completed, and felt this immense sense of satisfaction. Even inspiration. And so before writing, I’d look at my previous headlines. I’d read my own articles. And feel a sense of accomplishment. That put in a little juice in my reserve tank. That propelled me off the starting point. And I coughed and sputtered, but at least I was writing a new article. It didn’t make things any better. I was still a foul person to be around on article writing days. So I had to search for inspiration. And inspiration came in the form of a guy named John Forde I loved the way John wrote. His writing was always so effortless. He seemed to be having so much fun. And he knew his topic (unlike me who mostly knew about cartooning). And so I’d read many of John’s article. At one point, after getting to know him, I even asked him for an archive of sorts. Just so I could read and be inspired. John’s writing and mine: They both nudged me on And while I got a lot better over the years, there was a moment in time when I got radically better. That moment was when I promised my members that I would write 5 articles a week. No one paid attention of course, but I had promised 5000bc members that they’d get this wealth of information week after week. And there I was trapped—in a way. I had to write those articles. If you thought writing one is hard, five must be pure agony. Actually I found quite the opposite The moment I started writing five-six articles a week, something changed rapidly. Not all at once, of course, but in a few months I found that I could literally sit down at my computer and turn out five articles in the course of the day. At first this spurt of writing seems like a fluke I was sure I’d run out of ideas in a few weeks. But the weeks turned to months. And months to years. The dread that I’d been feeling seemed to disappear, slowly at first, but the evidence was clear. I was never going to run out of ideas. What’s more interesting, is that I got faster, which allowed me to move from writing 800 word articles to 3000 word articles—often in a day or two, but also sometimes in a single morning. When you get through that much, and do so, so quickly, it’s not a big leap of imagination to figure out you can write booklets, then books. At first, the steps were halting, almost like someone was about to tap me on the shoulder and say “ok, you’ve run out of luck”, but in time, I realised that tap was never going to come. I’d earned myself that skill, fair and square and it was getting better all the time. And when you see all of this from the outside, it’s easy to think: This Sean is a genius. Or a mad man. I don’t see the same Sean as you do I see the Sean who struggled with Clare’s edit (she was only doing her job well). I see the plod, the drudgery of writing articles for MarketingProfs in the early days (I wrote almost 50 articles for them). I see the fear in my eyes when I promised to write five articles a week in a moment of madness. And I know that anyone can do it. Anyone . I don’t care who you are. I don’t care what your education. I don’t care if you can even read—or write. The best part is that you don’t need to slave for almost ten years like I did. Or if you go back in time to Clare, twenty years. You can do it in three-six months. It’s still going to be a slog, but you can do it. And then there are going to be times when you’re super frustrated And the only inspiration you have is yourself. Or someone like John Forde. And if you persist, something magical will happen. You’ll get enormously better at writing. And you’ll be an inspiration to others. Imagine that! One Announcements Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration and faster than ever before. Click here for Five Free Goodies: How to create expertise through article writing Click here to read about: The Article Writing Self Study Course

September 2022

Last Day: Special Bonus: Website Strategy Masterclass: (Free when you Join 5000bc)

📅 September 27, 2022  |  View in Gmail

How to Create a website that not only attracts more customers but actually gets them back

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=xOXJVHrwy9yvVphW.zrV_Q

Today is the last day to get the Special Bonus: Website Strategy Masterclass when you join 5000bc.

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc. So what is 5000bc, and what is the Special Bonus—Website Strategy Masterclass about?

Let’s have a look.

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In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.

Even today we are still using the same strategy successfully.

• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.

Websites fail because you don’t understand the core of what drives business

For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.

And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?

Presenting the Website Strategy Masterclass Home Study Course

(Free for 5000bc Members)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=xOXJVHrwy9yvVphW.zrV_Q

The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.

Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=tn9NkIG5xwCpn3rZ_ssrbg

Warm regards Sean D’Souza P.S. This offer expires on 27 September 2022 (11:59 pm New York, Eastern USA).

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=xOXJVHrwy9yvVphW.zrV_Q

P.P.S. And what else has 5000bc got to offer you?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=xOXJVHrwy9yvVphW.zrV_Q

If you’re a business owner, you know how lonely it can be in your world. And now, like most people on the planet, we’re unsure where to go or what to do. We’re stuck in our homes, and it seems odd to want to start up a project or do something.

The volume of chaos is so great that it’s hard to focus Yet, it’s also the precise time that will give you the time to ask questions, get answers and finally get that project going. We all complain about having no time, and time is still a premium, but we do seem to have just a smidgen more of time these days.

It’s like a Yoda quote: There is no try, Luke. There’s do. And there’s don’t.

If you’re in the “do” category, I’m in 5000bc, ten or twenty times a day answering questions and helping you move forward. And there are members who are just as knowledgeable who can help you too.

You can ask questions and get an unending number of answers. And often so quickly that it seems like consulting. Not consulting once a week or once a month, but every day, or ten times a day if you like.

The motto of 5000bc is: be kind, be helpful, or begone. If you are looking for a community that simply slap each other on the back, are always promoting themselves, then 5000bc is not for you.

What you’ll find in 5000bc is solid information, but more importantly, solid help. Help from me (yes, I’m around 20-30 times a day, answering questions in great detail) and other members who pitch in and help. And having a community to talk to, to work with and bounce your ideas off, is incredibly valuable.

There’s an old African saying: If you want to go quickly, go alone. If you want to go far, go with a group. And yes, if you go with a helpful group, you enjoy the journey.

Yes, it’s the last day to join before the waiting list goes up, so get in the community and let’s go far.

Here is the link

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iir2nmNjL7Ett1&b=xOXJVHrwy9yvVphW.zrV_Q

Warm regards, Sean P.S. See you in 5000bc. This offer expires on 27 September 2022 (11:59 pm New York, Eastern USA).

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Here is what Monica Stapleton has to say about 5000bc

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I’ve pretty much stopped following all other business marketing and strategy mentors. 5000bc is where I feel I’m going to get the answers I need, personally.

What I like about 5000bc—My list so far:

1. The “safe” zone of 5000bc is an unbelievable “find” in this world. So rare, and so valuable. With every other group I’ve been a part of, whether it’s a mentor or a writing group, there is also a stressful environment of pressure to be a certain kind of person or do things I’m not comfortable with, or measure up somehow.

2. Sean’s quick, personal, supportive responses to my emails have surprised me and they set the tone for everyone else in the group.

3. The supportive group there is amazing. I’m not used to being a part of such a supportive, positive group, and it’s taking a little getting used to.

4. I value vulnerability and humility, and I finally feel like I’ve found a place where I belong. It’s incredible. I feel that making a place where introverts have the necessary space to grow is an unbelievably rare find.

5. Along with all that, Sean still manage to produce the right motivational “pressure” or encouragement to do it right and get good results in a way that actually makes logical, real sense.

6. While I know everyone is going through the same challenges, I do sort of have a unique set of fears, and I think I really need the space 5000bc creates in order to spread my wings. I’m really not made for a dog-eat-dog world, and I don’t do well in that environment. I’m sorting that problem out. In every other group I tend to go undercover very quickly, and I don’t make headway.

7. Renuka’s encouragement when I first started with 5000bc to get started with my first TAP (Taking Action Plan) was PERFECT.

8. The TAP (Taking Action Plan) experience was one of the most meaningful experiences in my lifetime. I made such huge headway in my personal health, and felt extremely encouraged by the few people that took the time to go on my thread and say encouraging things to me. I can’t tell you how much that meant to me. I broke through a ceiling I’ve been hitting for the last ten years, or more. I figured out a few clues that I’m still following and continue to have more breakthroughs as a result of the headway I made in that three week TAP. I’m still in shock about how important that was, and all that I discovered. I can’t wait to take on another TAP with business goals and break through more ceilings in these other areas.

9. Sean really listen. That might need to be placed higher up on this list. The experience in 5000bc is so personal that I have no desire to go back to any of the other groups where I have felt distant and detached, and I wonder about the advice given, which is painted with such a broad-brushed stroke it doesn’t have any bearing on my personal life at all. In two other groups where I did reach out for some help, I felt like a child being scolded on the receiving end. Even knowing I had to keep pushing forward, it made me cautious about what I would put out there in those groups. Now I don’t want to go back to them at all.

10. You’ve won me over with the support of this group, and I think the group Sean managed to create is the thing I want to emulate in any health coaching practice I create in the future. The value of the group dynamic is probably more important than anything else, and since I want to involve people in personal change and growth I think that’s an important piece that other models are completely missing. All the marketing strategies in the world that involve just getting your story out there can’t make up for the problem of the impersonal, one-size-fits-all approach.

11. Sean and 5000bc insights are incredibly deep and wise. There is no other resource that I know of, that makes such great sense out of the psychology of marketing and writing. Your approach feels right to me in every way. I have yet to read anything you’ve written and think it didn’t apply, or wasn’t that important.

12. There is so much value in 5000bc that I have enough information just by belonging to the group, to keep growing as long as I want to.

13. I’ve made more personal headway in the few months I’ve been following you than I ever did in other groups. It’s the combination of truly understanding the psychology behind marketing and the safe zone for personal growth that is an amazingly powerful combination.

Monica Stapleton

FL, USA

Join us:

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Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Special Bonus: Website Strategy Masterclass: (Free When you Join 5000bc before 27 September 2022)

📅 September 26, 2022  |  View in Gmail

How to Create a Website that not only Attracts more Customers but actually gets them back

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JA3W1GmjL7Ett1&b=NI8j6Gsdzb.0gb6EV3XZ8Q

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JA3W1GmjL7Ett1&b=NI8j6Gsdzb.0gb6EV3XZ8Q

In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.

Enve today we are still using the same strategy successfully.

• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.

Websites fail because you don’t understand the core of what drives business

For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.

And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?

Presenting the Website Strategy Masterclass Home Study Course

(Free for 5000bc Members)

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JA3W1GmjL7Ett1&b=NI8j6Gsdzb.0gb6EV3XZ8Q

The Website Masterclass is not some quick system This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.

Ready to join 5000bc and get the entire workshop, notes and bonuses? Click here to get this offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JA3W1GmjL7Ett1&b=zFKmJKgBhkBX13QaaZbCNQ

Warm regards Sean D’Souza P.S. This offer expires on 27 September 2022 (11:59 pm New York, Eastern USA).

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JA3W1GmjL7Ett1&b=NI8j6Gsdzb.0gb6EV3XZ8Q

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing: How To Join 5000bc (Without Being On The Waiting List)

📅 September 24, 2022  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away. https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jn1SLxyjL7Ett1&b=QiDQH8UYvElR41dVzRg9Ig

We’d love to have you there if you think it’s the right place for you :)

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How To Speed Up Your Article Writing Using “Accidental Research”

📅 September 20, 2022  |  View in Gmail

Let’s find out why we go about it the opposite way—and why it slows us down a lot.

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  How To Speed Up Your Article Writing Using "Accidental Research"

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Have you ever accidentally found money in your jeans?

When I was growing up, I almost exclusively wore jeans. Except I’d wear one pair, then pull out another and soon I’d have an assortment of jeans hanging on hooks behind the door.

A pair of jeans might have sat there for a week, or a few months, before it washed. Right before they went for a wash, I’d dig through the pockets to empty them. Now and then, I’d find money, and I’d make a big announcement. “I’ve found money in my jeans”, I’d say excitedly.

My mother thought I was daft.

A similar kind of philosophy needs to be implemented when it comes to research for your articles. Instead of driving yourself crazy, trying to find research, how about accidentally finding the research and putting it to good use?

Yet, right before we dig into this little khazana (treasure) of unexpectedly finding research, let’s find out why we go about it the opposite way—and why it slows us down a lot.

There are two broad types of articles when it comes to research.

It lives not solely by its writing but by its research and detail. The goal of journalistic writing isn’t usually to take you immediately from A to B. Instead, it’s often a slow burn, to give you facts and analysis that you may not have understood. It still brings change but it isn’t usually instant change.

Even so, the research that we seek exists all around.

Take a case study of Barbie, for example.

Did you know that Mattel (the company that makes Barbie) has been struggling to sell Barbie in the last few years? Modern mothers don’t like the concept of a skinny woman as their kid’s role model. Mothers ignored the advertising, causing Barbie sales to dip quite considerably.

Well, there you go—that’s a story.

Barbie was stuffed as a brand and has made a comeback, based solely on the change in Mattel’s strategy. There are facts, figures, strategy, and all of that is pure and unadulterated research.

When you run into that level of research, you have to thank your lucky stars.

You can take that case study and write an article that makes readers sit up and take notice. But in most cases, none of us has time to go looking for stories of this nature.

As a writer, you could spend several hours searching for facts and counter-facts that will prove your point. Yet, that’s usually not the goal of the business writer, that’s the task of the journalist.

The real goal is to get you from A to B. As a business writer, if I can give you some case studies and data, that’s great.

The primary goal is to get you to your destination and a result, which brings us to our second kind of writer—namely you and me.

We too, must research because it helps bolster our articles. It makes them more attractive. Facts and case studies are clearly compelling.

And let’s not forget the First Fifty Words of the article.

And on that podcast, someone talks about the Barbie movement. You realise that the information is valuable as a case study and it probably has data to make your article shine. This is the way you and I have to do research—almost accidentally.

We need to stumble on something, and then take that data and create the article around what we have found. Or, if it’s not possible to use that material right at this very moment, we store it away and can use it sooner than later.

Sooner is always better, of course.

And that takes time—often time I don’t have, which is why you need to find a story, case study or data and work with it as soon as you can. Most of us work the other way round and try to find research that fits the idea. Instead, stumble on the information and put an article together.

Also, remember that one case study is usually enough.

Take Casper mattress, for example. They too created a movement as did many other brands. It’s easy to get sucked into the vortex of flitting from one case study to another. And in doing so, you’re not necessarily making the article a lot better, but you sure end up spending a ton of time and energy.

The story can’t just be dropped in to your article. It has to be crafted in a way that makes sense, has pace and is interesting to read. All of which takes even more time that you didn’t have in the first first place. Keeping to a single case study, that you accidentally found, is usually enough to get your point across.

As business writers, our goals are at least moderately different from the journalist.

Yet, almost all the material we’ve read over the years, whether in a book or through reporting, has been the journalistic kind of article. It’s baked solid with details and research.

The journalist is trained to go into the nitty-gritty; to find how “the flood has impacted an individual” or “how the new monetary policy has caused a few people to get inordinately rich”..

This level of detail is pretty standard fare for a journalist. Their articles are also defiantly aiming for change, but it’s a different kind of change. It’s slower moving and requires a lot of digging.

We, on the other hand, need to get the client to move to the next stage. Which is why it’s best to find the research in advance, and craft the article around it.

Let’s find it accidentally and put it to good use right away saving time and effort, while keeping our storytelling standards interesting and informative.

And now for a tiny summary

1. Journalism calls for research. It’s not as vital for us as business writers.
2. Our goal is primarily to get the client from A to B. And if we have a great story or research data, that’s great.
3. Research needs to be done accidentally and then used in your piece. It needs to be quickly used while it’s still “hot and relevant” in your brain. Otherwise, you’re likely to waste time, searching for it much later.
4. You don’t usually need more than one piece of research. If you have one Barbie story, use it well. Forget the Casper mattress story, even if it’s just as relevant.
5. Let’s not forget the purpose of your article. It’s to get the client from A to B.

P.S. Notice this article has no research data at all. It’s still interesting. And it gets you, the reader, to make changes to your writing technique.

P.P.S. Please do share this article with someone who has to write articles.You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or just forward this email.

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Announcing: The key to writing articles is clarity

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  If you can write like you think—you'd be able to turn out not just articles, but reports and books as well. Clarity—or the lack of it, stops us in our tracks. And clarity depends on structure.

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Announcing: How To Become An Expert (In Your Customer’s Eyes)

📅 September 17, 2022  |  View in Gmail

How Do You Write so that your Clients actually Read Your Articles above all that noise?

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How do you become an expert in your customer’s eyes? How do you become the person the customer most wants to work with? How do you then increase prices 500% and still have customers wanting to work with you?

To understand how this unusual situation occurs, let me tell you a story I was a cartoonist by profession. Then one fine day, I decided to get into ‘marketing.’

Now tell me honestly Would you hire a cartoonist to show you how to attract customers? Would you hire a cartoonist to show you how to improve your website? Would you hire a cartoonist for anything—but—to draw cartoons?

Why would you? I wouldn’t.

And that was the uphill battle I faced: No one knew me as an expert. Now it didn’t matter how many times I looked in the mirror and called myself an expert.

I still wasn’t getting any respect, let alone pesos in the bank. And it drove me crazy.

But there’s always a way out of crazy-land So here’s what I did. I started writing articles. And it was painful writing those articles. I’d write one article after slaving over it for two days. And then sometimes after two days, I’d trash the article and start all over again.

Did I say there’s a way out of crazy-land? Well, it sure didn’t seem so, because this article-writing-jazz was driving me loco.

But here’s what I found too. That there were systems. And techniques. Techniques that enabled me to write faster. That enabled me to make an article almost like a movie. That enabled me to see a pattern as to which articles would go down the gurgler, and which articles would get lapped up by the readers.

That there were certain articles, when published, that got customers to my website in droves. I’d wake up, and suddenly there were fifty, or a hundred new subscribers.

Sometimes as many as two hundred or more.

And then as the weeks and months passed, I started getting calls Calls to help customers with their website (um, after I wrote a website-based article).

And then emails. To help customers to help them attract clients (um, again, it was an article that did the job).

You’re guessing what crossed my mind, eh? Not only were the articles pulling in customers to the Psychotactics website, but these customers were asking me to work with them.

Me, a cartoonist, work with them?

I have to say, I was scared out my wits. (For two whole years actually). But after two years of writing articles (and I just wrote about 20 articles in the first two years), even I began to see a trend.

I figured I could go nuts and cold-call Or I could sit at my computer and write an article. And have a customer call. (Ooh, I did like the sound of that phone ringing).

But you have to remember this was back in the year 2002-2004. Back then, the Internet was a bit of a novelty. People doled out their email addresses like peanuts. Today it’s not that easy to have two hundred people stream through your website. Which means that it’s not enough to just write an article.

There are squillions of articles on the Internet today And those articles are competing with audio. And video. And heck knows what else.

So the questions do cross your mind

1. How do I write so that my clients actually read my articles above all that noise?
2. How do I write, if I struggle to put a paragraph together?
3. Is there a ticket out of crazy-land? Can I really become an expert in my client’s eyes?

There indeed is a ticket And if you’ve been putting off writing, because you think it’s hard, well, it’s time to get that ticket out of crazy-land.

Information (um, Article Writing) creates expertise Ask every author on Amazon.com Ask every top consultant. Ask every top trainer. And ask a cartoonist.

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Sean P.S. The goodies are free.

P.P.S. Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else.

Learn the structure and you can learn to write without the frustration. Article Writing Self Study Details

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How To Accelerate Learning ( What To Remember And What You Should Leave Alone)

📅 September 13, 2022  |  View in Gmail

Your memory isn’t bad. It’s doing exactly what it’s supposed to do.

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How To Accelerate Learning

(What To Remember And What You Should Leave Alone)

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If you look at Australia from the sky, it seems dry. And hot.

Hot it may be, but it certainly isn’t as dry as you’d imagine. Because while the surface of Australia is semi-arid, and temperatures routinely climb to above 40°C (over 100° F), there’s plenty of water.

That’s because Australia sits on a thick slab of sandstone and below it, yes, it’s all water. So much water in fact, that it’s enough to submerge all the land on the planet a foot and a half deep.

And the Aboriginals, the ancient keepers of this land, they know all the spots where the ground is broken, and you can find water. All the water spots are secret, written in the song. The information is crucial, which is why the memory of every water hole is equally essential.

In our world, we have elements that are clearly important

We have to remember how to go about our lives, so we don’t get into trouble, or where we can find a result. But that’s where the usefulness of memory seems to stop. Why is it then, that we’re so obsessed with memory?

The answer seems to lie in tests and exams

Most of us have a distinct memory of being told to study; to work hard. But in reality, what we were being told is merely to retain information, that would then be “regurgitated” on a test paper.

Once the test was complete, almost everything we’d learned seemed to be reformatted, only to be replaced by a new set of facts for the next test and exams. Take away the quizzes and reviews, and you don’t need this encyclopaedic memory at all.

What’s doesn’t help is that some people seem to be better at remembering things

And yet we never stop to ask: what is the purpose of retaining it all? What if you were suddenly bestowed a superpower to remember the next 500 books you read? What if you watched movies, documentaries, and remembered every sequence and every possible piece of dialogue?

It sounds both interesting, yet slightly terrifying at the same time, doesn’t it? And the slight twinge of uncertainty comes from the fact that all of that memory isn’t going to be as useful as it seems.

It certainly would have been of great use in my Physics paper

I remember this new professor we had in the seventh grade. He was a load of fun. All the boys would gather around his desk, and he seemed to have an endless amount of jokes. No class was more fun than Physics, because we barely spent any time on the subject matter.

The physics teacher told us to study a fixed number of pages, and he assured us the test would be based on those pages alone. When the test rolled along, not a single student passed the test, because the funny physics teacher chose to ask questions that were from another portion of the book. In such a condition, that photo memory would have been just fine.

You and I learned that memory was an essential part of that success model

Yet once we get into the real world, it’s hardly that important. If we have a book, and we forget 95% of the book, what do we have to lose? If we’re sitting at a seminar and there are 300 brilliant ideas, why do we feel the pressure to write down every single point so that we can recall it later?

There’s a reason, and it’s a crucial one. Notes aren’t frivolous. They help us understand, and to some extent remember. A fact that’s on a low dimmer switch in our brain might one day coincide with some other, and the cross-pollination might help us greatly in the future.

This isn’t a rant against notes. It’s a little nudge to stop getting frustrated

Your memory isn’t bad. It’s doing exactly what it’s supposed to do. It knows the spoons are located in the top drawer, and the chocolate is in the red tin at the back, somewhere.

It identifies the critical stuff and facts that we learn in books, audio and video are essential to keep control. That feeling of control is vital to our well being and therefore memory, or at least the pursuit of recall is what we need on an ongoing basis.

And here’s how I deal with information

I take in vast amounts of information, and it’s knowledge I seek, but also implementation. When I hit a spot where the information is implementable, I stop reading; stop listening and turn off the video. I make a note of why it was so important that I had to throttle the flow of information. And often, I’ll go back, many times.

Three weeks ago, I was watching a series by Dan Brown, and he’s a good teacher. But then at one point, he talked about villains. That grabbed my attention. Almost a month later, I’ve heard other stuff, read other things, but I keep going back to that one episode. I’ve made notes about it and implemented it in the info-products presentation that I did in Munich.

Which brings us full circle to the value of retention

The Aboriginals need the memory to find water. In school and university, we too needed the memory to ace our tests and exams. But in almost every case, this type of memory is intentional.

We learn it because we want to use it, not simply as a storage device. Learning Spanish needs storage, but if you’re reading that book, be happy if you can remember just a tiny portion of the facts. And yes, then take one point and start implementing.

That’s not the only reason for memory, but it’s a pretty good way to change our lives and move forward. And if you catch yourself saying: “I have a bad memory”, know that your brain is doing a pretty good job at being a spam filter.

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3. How to Research An Article (Without Killing Your Productivity) Read online

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Announcing! How To Become an Expert in Your Industry

📅 September 10, 2022  |  View in Gmail

The Biggest Frustration with Writing is it Drives you Crazy. Yet writing is a “language”.

  Article Writing Goodies

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

Imagine you had a fairy godmother.

And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”

I had such a godmother.

And I got a wish from that fairy godmother in the year 2002.

You see I’d just started up my consultancy in marketing

I’d moved from India to New Zealand.

No one knew me in these parts.

No one knew if I was good at what I did. Or just plain useless.

And what was worse, was I wasn’t quite sure either.

Then one day, that fairy godmother whizzed into the room

“Write articles,” she said.

“Write articles?” I echoed.

“What good are articles going to do for me?” I thought condescendingly.

But as fairy godmothers go, they can read your thoughts

And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.

But then something magical happened.

Something I just didn’t expect. When I sat down to write, I started to get ideas.

Ideas that I didn’t know existed in my head.

And as I read more books (both business and non-business books), I got even more ideas.

When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.

I wasn’t even selling anything online (or offline for that matter)

And there I was..ahem…building an audience.

An audience that wanted to listen what I had to say.

An audience that went from just friends and family, to a chunky

hundred people.

Then a thousand. And it kept growing.

I wasn’t doing any advertising

No publicity.

Heck, I barely knew how to do my own marketing.

Yet these articles were like a magnet.

They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002).

And offline, I was starting to get inquiries too.

“Can you give us some advice on these marketing matters?” they said

“Can you train our staff?” they said.

Can you do this, and can you do that.

And on and on it went.

But articles were hard work for me

It would take me two days to write a single article. And I’d curse and struggle.

And to write one article a month was a big achievement for me.

But hey, I did have a fairy godmother

And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her.

“Article writing is about structure”, she said

“Structure and drama,” she continued.

“Structure and drama and the ‘next step’,” she crescendoed.

“Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.”

And just like that I learned how to write articles. And now it’s your turn.

Will you let me be your fairy um…godmother?

Do you want to learn how to spot drama? Learn how to spot structure? And understand how to use the power of the next step?

Well, ask and you shall receive. But hey, there are no magic wands here.

You’ve actually got to go to the link below. And there you’ll be taken to a page with instructions. Instructions on how to get some free goodies. Goodies to drama, structure, and the next step.

So, tah-dah, here’s the link:

Free Goodies: Article Writing

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

See you on the other side! :)

Sean

P.S. The goodies are free.

P.P.S. Start. Stop. Start. Stop.

The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration.

Article Writing Self Study Details

https://www.psychotactics.com/home-study/how-to-write-article-strategies-to-write-powerful-articles-for-sales-pages-and-newsletters/

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How To WriteThe Curiosity Out Of The First-Line Of Your Article

📅 September 06, 2022  |  View in Gmail

Can we really write an interesting first line? Is there a system we can use?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ii15hbfHP7Ett1&b=9ucCC9UHT6aflINRtGZo.w

( You can also read or listen to the article here:

Read online

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The first line of an article drives most of us insane.

And as if that were not enough, we are called upon to write an interesting first line. How do you nail that first line every single time? Here are three—not four—just three methods that will excite and surprise you.

When my niece, Marsha was just nine years old, she wrote a line that stops almost everyone in their tracks.

Marsha had an assignment which involved writing out the ‘autobiography’ of a pencil. And her first line was: I am a pencil. Every day I grow shorter.

Notice the drama in that line?

No matter whether we have to give a speech, deliver a webinar or write an article, we could all do with great first lines. However, what makes an outstanding first line? The answer lies in writing, not an exciting line, but a boring one.

Which is cool, because we all know how to write boring lines. But how do we wring the excitement from it? Let’s find out using three simple techniques.

• The power of WHY

• Creating a U-Turn

• The usage of specifics

But first, we must start with the “boring”.

To write a great line, you should ideally start with something boring.

Example:

• The boy got on a bus. • I saw Keira at school today. • The journalist was due to fly home.

There’s nothing even remotely interesting about those lines. And they’re just about to become exceedingly interesting, simply by whatever follows. Not all lines have to be so subdued.

Sometimes there’s a story that you can’t hold down, no matter how much you try. However, we’ll get to that part later. Right now, we’re all classically-trained at being boring, so it’s an apt starting point.

Once we have the boredom in place, let’s add a bit of drama.

The boy got on a bus. He would never get off. • I saw Keira at school today. But all I noticed were a pile of clothes. • The journalist was due to fly home. Two hours before takeoff, he was detained.

Yes, I realise you noticed, it wasn’t strictly one line, but two.

And you probably even overlooked that it took two whole lines because you quickly realised that what was important wasn’t so much whether it was one line or two, but instead, the drama that ratcheted up at a furious pace. One second there was a warm northerly blowing*, the next moment it was a full-blown gale.

And while there are many possible combinations to get to the first—and ahem—the second line, let’s explore a few options. The fewer we have, the better we can get at creating drama. Let’s start with the power of WHY. Let’s take the three examples because it seems like a fair enough starting point.

The power of posing a question—or an embedded question

• A single bubble is always a sphere, but what happens when twelve bubbles touch each other? • Have you ever wondered how many words a professional writer writes in a day? • If you were Alexander the Great, how many cities would you name after yourself? • Which product should you pre-sell? Should it be the $20 product or the $2000 one? • Does it take 21 days to create a habit? Or 21 seconds?

A question almost always stops readers in their tracks. It seems like such an obvious ploy—to simply use a question at the start of your article. Just because it’s obvious to you, as a writer, doesn’t mean that the reader sees it the same way.

The person reading the article is doing so to satisfy her own curiosity, and if you ramp up the curiosity with a question, you’ve reeled the reader in.

If we examine just a few of the question-based first lines, you’ll see how you too feel the gravitational pull.

• If you were Alexander the Great, how many cities would you name after yourself? • Which product should you pre-sell? Should it be the $20 product or the $2000 one? • Does it take 21 days to create a habit? Or 21 seconds?

However, it’s not just a matter of putting a question mark at the end of the sentence

The fact or premise must already have a few dollops of curiosity. The way to get to find this curiosity is to figure out why you’re writing the article in the first place. Let’s say you’re writing about “how to design a postcard”.

What’s curious about designing a postcard, you may ask. It depends on the angle, or the sub-topic you’re covering. If you stay at “how to design a postcard” and find yourself stuck, it’s because you’re at the “topic level” and need to go down at least to sub-topic or sub-sub-topic level.

Hence:

1. Topic: How to design a postcard
2. Sub-topic: How to design an odd-sized postcard
3. Sub-sub-topic: Why an odd-sized postcard gets 300% greater response.

Without the groundwork of topic, sub-topic and possibly sub-sub-topic, it’s a lot harder to come up with great first lines. But once you have your sub-topic, “how to design an odd-sized postcard”, you already have a premise in place. The question that naturally arises is: Why should I create an odd-sized postcard? The answers may vary.

Perhaps it’s because:

• They get a better response • They cost more but get a better response.

Now we have made some space for questions, haven’t we?

• If you had $100 would you spend it on Facebook ads or postcards? • When was the last time you didn’t read a postcard? • Should you send a newsletter to your clients, or will a postcard be more effective? • Odd-sized postcards cost more to create and mail, so why send them?

If you’ve started down the road of writing an article, you already have the premise in place.

Once you do squizz past the topic and head to the sub-topic, you’ll quickly have to justify why the article exists. Use that natural curiosity to put a question in the first line. What’s cool is that every article from now until forever can have questions, if you that’s the method you choose to employ.

Won’t the client notice?

Would you notice? Can you remember the last article you wrote? What was the headline? Did you start with a statement or question? See? Our brains can barely remember what we had for lunch yesterday, which means they’re not precisely keeping track of the first line of the article. You could write questions on an ongoing basis, and no one will notice.

However, questions are just one way to get rolling. If it’s the variety you seek, we always have another option.

One of my super favourites is similar to the “pencil getting shorter” line. It’s the U-turn. We’re going one way, and in a swift, unexpected move, we’re facing the opposite direction. Let’s find out how it’s done. Click here to keep reading.

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You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail.

How To Wring The Curiosity Out Of The First-Line Of Your Article

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Two Announcements: Coming Soon!

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17 September: Do you need to carve out a uniqueness for ‘every’ product or service?

Free Goodies

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ii15hbfHP7Ett1&b=6uijX6lbAebEbsq8hqMIBA | How to get on the waiting list

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8 OctoberArticle Writing Self Study: How to create expertise through article writing

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Fun short reads

(Click on the links below)

Why You Should Pay Attention To Giving (And Why Receiving Is Just As Important)

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Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration

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India Travel Stories: The Goa Cashew Nut story

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Free Goodies

1. How do you create your uniqueness that stands the test of time?

Free goodies link: How To Stand Out From Your Competition

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2. Get 5 Free Goodies that will help give you solid methods to write better articles.

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Announcing: How To Put That Zing Back In Your Articles ( And Get the Attention of your Reader)

📅 September 03, 2022  |  View in Gmail

The moment we have to write an article, we freeze up. What are the elements of a story?

  Story Telling  Cartoon Image

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

So have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

P.S. With the premium version you get—‘The Power of Drama’.

It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama.

Have a look here:

https://www.psychotactics.com/products/story-telling/

  Debbie Newhouse Testimonial

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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August 2022

Announcing: How To Put That Zing Back In Your Articles ( And Catch The Attention of The Reader)

📅 August 30, 2022  |  View in Gmail

What Would Make One Article Better Than The Other?The answer Lies not just in Stories.

  There is a StoryTelling Cartoon

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

Have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

  About Story Telling

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Here is what a few more people have to say

https://www.psychotactics.com/products/story-telling/

I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.

The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting.

Christopher Cook, USA

https://www.psychotactics.com/products/story-telling/

I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.

Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased.

Honor Dragan, Guildford, UK

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.

And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide.

Harrisson, Japan

https://www.psychotactics.com/products/story-telling/

As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.

If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading.

Pam Bestwick, Wellington, New Zealand

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

I wasn’t sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.

It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients.

Steve Jolly, USA

https://www.psychotactics.com/products/story-telling/

What I like best about the Storytelling Mini Series is its extreme usability.

I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing.

Elfriede Krauth, Netherlands

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing: How Do You Create Your Uniqueness That Stands The Test Of Time?

📅 August 27, 2022  |  View in Gmail

How to get to your uniqueness? What are the Biggest Mistakes and how to avoid them.

  Uniqueness Goodies

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JH6LtiJYz7Ett1&b=6RmRMwbygD97k8oKmTo.CQ

Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

Yet most of us seem to know what makes our product or service better than competition.

But the customer doesn’t know.

So they go elsewhere.

Somewhere cheaper.

But they don’t come to you in the droves you’ve imagined.

Presenting: Uniqueness Goodies (Yup, FREE Goodies!)

Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.

Until now, that is

You will get access to articles, audio and video.

Here is the sequence of what to expect in the coming weeks:

Goodie 1: Why we get our uniqueness wrong

Goodie 2: How to get to your uniqueness

Goodie 3: The importance of the mundane and the uninteresting

Goodie 4: Biggest mistakes and how to avoid them

Goodie 5: The difference between uniqueness and the other red bags

Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?

Here is the link to get the goodies:

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Warm regards

Sean D’Souza

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Three Ways To Harness The Mastermind Mindset (And Use It Across Your Business)

📅 August 23, 2022  |  View in Gmail

What is a strong identity and does it matter?

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  Three Ways To Harness The Mastermind Mindset

(And Use It Across Your Business)

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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​​--------

I’m liable to pick any three points (and often do) but here are things that matter to me when we conduct a course, create a workshop and have been the underlying principles of 5000bc (over the past 19 years).

​​--------

1: Keep the people you don’t want outside the gate

These aren’t people you don’t agree with (I like people who see the world differently). But there’s a difference between people who disagree and those who have the wrong attitude.

We tend to see a lot of people who want instant success. Just making them wait for 21 days gets rid of almost all of them. Having to make them pay $10 to be part of a waiting list is also a second level deterrent).

With the courses as well, we work with multiple levels of gates and barriers. It’s a filtration system.

2. Have a strong identity

The identity of 5000bc is “be kind, be helpful or begone”. It’s deeply soaked into people who join 5000bc. But the moment you attend a workshop, or a course, you’ll notice that this identity follows through.

You will find a massive amount of activity in 5000bc, but also these very small dissuasions that have been going on for weeks, months and sometimes years. And yet we’ve had no name calling, no fights and arguments. Not everyone agrees with each other.

You may, for example, not agree with the points above but we must go about things in a kind, helpful way. I remember a teacher at school. She was young, and quite inexperienced.

And there wasn’t a feeling of strength in the room. As a result our moderately organised classroom was utter chaos. There was another teacher who was a pure dictator. She was the other extreme and without instilling fear, her agenda was useless.

She even wore anklets that made a sound, so you knew when she was coming down the corridor. It was pure fear and class after class would go quiet as they heard the sound of the anklets.

But neither fear nor chaos is desirable. What’s needed is an identity that people can look up to. They know everyone has each other’s back and that’s enough.

3. Small groups

A mastermind is usually seen as a group. And ideally it needs to be small. But it can’t always be small, so you make it small. I didn’t see the courses we conduct as a mastermind, but that’s precisely what they are.

A discussion where someone joins in, or can be tagged to join along, is also a mastermind. And someone else could join as well. You can organise the groups.

When you do a course as well, you can break up into groups of 7 each. Each of those members are first closely vetted, but then also put together in a sort of balance (women/men) (members/nonmembers) (people who’ve done courses with us before/not done) and other criteria.

When people get into a course they mention how easy it is to work with the group. Yes, but there’s a lot of background work happening to make sure it’s easy.

When we hold a series of webinars for 5000bc members as well we limit the numbers. And once again the same systems is in place and is rolled out. A topic will be decided and the person will only be able to get to the webinar if:

• He/She sends in a question (or questions) about the topic. • Registers for the topic and shows up (There will be recordings for everyone else). • We have just 25 people on the call. We might also be able to break them up into smaller groups of five using rooms.

In short, I think it’s not a mastermind group but a mastermind mindset you’re looking for.

Then you have people operating in various groups using the same mindset in different spaces. It sure works for us in courses, workshops and 5000bc and even webinar series.

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How To Create A Uniqueness That’s Difficult For Competition To Replicate

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Why Being Contrarian Creates A Stunning Uniqueness Factor In Business

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How A Fixed Article Writing Formula Can Derail Your Writing

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The Real Goal Of Productivity (And How It Helps You Waste More Time)

📅 August 20, 2022  |  View in Gmail

Productivity is important, but the goal isn’t exactly what you’re expecting. So what is it

https://clicks.aweber.com/y/ct/?l=98y0i&m=JP2kbMNaCDitt1&b=VOxG9Qj6fnUT8fyDHy7G_Q

Most people tend to tell you to be more productive.

Sales need to be doubled; you somehow aren’t satisfied with the number of clients you have and require a lot more. In short, it’s this endless race towards a rather nutty goal.

Instead, how about a goal that allows you to waste more time?

That throws you back to when you were 17 and not constantly trying to earn, learn or hustle your way through life. Productivity is important, but the goal isn’t exactly what you’re expecting.

Let’s find more out about the real goal of productivity.

Read online

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Three podcast to help you get to ‘Your Uniqueness’

(Yes there are transcripts too)

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1. Why Being Contrarian Creates A Stunning Uniqueness Factor In Business

Read online

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2. How We Created The Uniqueness For The Podcast

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3. How to Effectively Test Your Uniqueness Read online

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Warm regards

Sean D’Souza

P.S. May I ask a tiny favour? Would you mind sharing this podcast with one person?

I would love it. You can post the link in your WhatsApp Group, Facebook Groups, LinkedIn or even forward this mail.

The Real Goal Of Productivity (And How It Helps You Waste More Time)

https://clicks.aweber.com/y/ct/?l=98y0i&m=JP2kbMNaCDitt1&b=WnZtk052nqlN2Pjm.8nAOQ

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The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)

📅 August 16, 2022  |  View in Gmail

Do you feel like an imposter? what do real impostors look like anyway?

  Psychotactics

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The Impostor vs The Beginner Syndrome

(And Why They’re not the Same)

  Load the images to see the cartoon. It works!

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Do you feel like an imposter?

Almost all of us feel like impostors from time to time. And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway?

My father ran a secretarial college. And one of his students was a conman.

Back in Mumbai, where I grew up, the majority of secretaries were women and Catholic. Steve, the conman, was from another religion. Like most conmen, he had different aliases, and when he joined my father’s college, he wasn’t Steve. Instead, he called himself Sadashiv.

As we learned later, this conman was very thorough. He would go through a complete transformation where he’d fall in love with a girl, then convert to her religion. And even change his name to a more suitable “Catholic name”. They’d then get married, start up a joint bank account and all would be well for about a year.

One day his new wife and her family would wake up to find “Steve” had disappeared

During that first year of marriage, Steve would create an enormous level of trust, and then once he had his plan in order, he’d decamp with money, jewellery and all sorts of valuables. The only reason my father found out his modus operandi was because he called my father from jail, saying that he’d been framed.

When my father went to post bail, he was informed that Steve or Sadashiv had many aliases. He always used the letter S, when coming up with names. And he’d been in jail many times before. The story was always the same. He was an impostor and certainly no beginner.

You and I are clearly beginners, not impostors

An impostor’s sole goal is to be what they’re not. They hide behind a mask, and their strategy is based on deceit and dishonesty. Most of us feel like we’re impostors, but instead, we’re just beginners. The dilemma we face is that even though we’re at the very start of our journey, we feel motivated to pass on our knowledge to others.

If you’re in business, you might consider conducting a course, a workshop, writing a book or consulting with a client. Even so, we feel as though we’re doing something wrong, something fraudulent. Which is where the term “impostor syndrome” seems to pop right up.

It’s a feeling, not a reality, and it seems almost trivial to haggle over whether we should consider ourselves an impostor or a beginner. Think of the beginners in your life. A couple who’ve had their first child: are they impostors or beginners?

A ten-year-old guiding a five-year-old; a stranger who sees you lost in the city and steps up to help. All of these people would shun the label of an impostor, yet how is it different?

When I first moved to Auckland, I got a job in a web design company

The reason I got the job was because I’d told the owner that I knew how to create animation in Adobe Flash. Back in the year 2000, Flash was the whiz-bang software that a lot of web design companies were using on their client’s websites. I’d studied Flash for a few months before I’d made my move to New Zealand.

I was also a cartoonist and had done a bit of animation. But was I a fraud? Was I misrepresenting myself when I presented that side of me on my resume? And what does that say about every job we’ve ever held. Even if you got a job at some fast-food joint, would that make you a fraud or just someone who was learning the ropes?

Most of us are just beginners afraid of the backlash

Let’s say you’ve only just started podcasting, but you’ve struggled for a while to get things right. You could start up a YouTube channel talking about the facets of podcasting, but you and I are afraid there might be a thunderstorm of criticism.

People are bound to see that you’re a nobody and you’ll be dismissed. No one will watch your channel, let alone subscribe. But even if someone did subscribe, and asked for your advice, would you be able to give that advice?

In most cases, you could be quite proficient at the task.

The average person on the street is not a certified city guide, yet they could do a pretty solid job of not only giving you directions but even giving you a tour of the city. That parent who’s just had a child may feel like they wish they knew a little more, but it doesn’t stop them from giving advice, sometimes to parents who’ve had two or three children.

In every instance, even as beginners, we do an above-average job. In time, and if we keep at that particular task, we become less of a beginner and more comfortable in our skin. Why then, do we feel like we’re impostors? And is that phrase stopping us from moving forward?

The term “impostor” feels crude, almost like a crime

“Beginner” may not sound superior, but at least there isn’t that horrid feeling that seems to accompany the concept of an impostor. If anything, the more we dig deeper into a subject, the more we feel like beginners.

When I first started doing my watercolour paintings, I thought I was pretty good. Today, about 2500 pictures later, I think I have such a long way to go. However, if I let my feelings of “being a beginner” overpower me, then I’ll always feel like no one wants my advice.

There’s only one way out of this mess

And that is to teach. When you give your knowledge, your time and expertise, you’ll find that the world is not exactly ready for you with open arms. Nonetheless, a few people or even one person will be more than happy to work with you and to listen to your advice.

For some of us, this act of putting our work out is more important than ever because of the way we’ve been brought up. Maybe we’re always trying to be what our father or mother expected of us. Perhaps that deep-rooted need to prove ourselves knocks us back into what we’d call “being an impostor”.

An impostor takes away and you give

If you really want to get out of the impostor—or for that matter— beginner syndrome, it’s time to get out there and give your knowledge and share your expertise with the world. You don’t have to get on a big stage, and even a tiny space or the tiniest group will do. If you’re unsure with adults, maybe you can work with kids.

Steve, or Sadashiv, or whatever his real name—now that was an impostor. Next time you call yourself an impostor, think of him. And reassure yourself that you’re not him and will never be.

I would love if you would share this article with one friend

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The Impostor vs The Beginner Syndrome (And Why They’re Not The Same)

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1. Do you need to carve out a uniqueness for ‘every’ product or service?

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2. How a Lack of Energy, Not Time, Causes Writers to Stall and Crash

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Announcing: How To Make Your Product Or Service Stand Out (Among All The Noise)

📅 August 13, 2022  |  View in Gmail

Biggest Mistakes and How To Avoid Them. How to get to your Uniqueness.

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Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

•    How do you do that?

•    How do you create a uniqueness that's so dramatic and powerful, that clients pick you in a flash?

Presenting: Uniqueness Goodies (Yup, FREE Goodies!)

Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.

Until now, that is

You will get access to articles, audio and video.

Here is the sequence of what to expect in the coming weeks:

Goodie 1: Why we get our uniqueness wrong

Goodie 2: How to get to your uniqueness

Goodie 3: The importance of the mundane and the uninteresting

Goodie 4: Biggest mistakes and how to avoid them

Goodie 5: The difference between uniqueness and the other red bags

Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?

Here is the link to get the goodies:

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Announcement: Why Most Planning Fails (The Critical Importance Of Chaos In Planning)

📅 August 09, 2022  |  View in Gmail

I didn’t think that a Chaos Planning System would apply to me. I’m always well organize. There is a cartoon here So year after year you sit down and create a list of things you want to achieve. Then suddenly it’s August 2022, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals. And what’s worse is that you’ve read all the books on planning as well. But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan. Aha…here’s a 35 Page Report: The Chaos Planning System. That will help you move ahead. So have a look at this product and judge the value for yourself. Warm regards, Sean. P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning. Testimonial: Chaos Planning. I realized that now I am able to accomplish a lot on my endless To Do list. I didn’t think that a Chaos Planning System would apply to me. After all, I always thought that I’m well organized. But, after reading the report, I realized that while I am able to accomplish a lot on my endless To Do list. I always struggle with finding time to work on important projects and feeling like I got something done. Marina Brito, USA. Judge for yourself. Testimonial: Chaos Planning. Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing! Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic. I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing! Dan Wagner, USA. Judge for yourself. I’d looked at the product a few times in the past when it had been available but had always felt like I didn’t have enough chaos to warrant needing it. But this summer was different. I had taken on too many projects and I was feeling worn down. I was exhausted and it felt like my brain wasn’t focused . I read and listened to the program the day I bought it and completely restructured my upcoming month. The most important feature of Chaos Planning is actually the system. The simplicity of the system is what makes it work. Once you hear it, you can’t forget it. And you’ll always know why you’re falling behind and how to quickly adjust. I would recommend this product to anyone who feels like they’re falling behind on their most important projects or who has a creative mind and can get stuck in the start-but-don’t-finish cycle. Basically, anyone who wants a better way to run their business or work-life should just buy this product and give the system a try. No matter what, you’ll have a mini paradigm shift that will allow you to think about your time more intelligently. Colette Nichol, Canada. Judge for yourself. Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

Announcing: Why Most Planning Fails (The Critical Importance of Chaos in Planning)

📅 August 06, 2022  |  View in Gmail

Since putting Chaos Planning into place my stress levels have gone way down. So year after year you sit down and create a list of things you want to achieve. Then suddenly it’s August 2022 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals. And what’s worse is that you’ve read all the books on planning as well. But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan. Aha…here’s a 35 Page Report: The Chaos Planning System. That will help you move ahead. So have a look at this product and judge the value for yourself. Warm regards, Sean. P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning. Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing! Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic. I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing! Dan Wagner, USA. Judge for yourself. Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

How A Simple “Five Point Questionnaire” Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)

📅 August 02, 2022  |  View in Gmail

A sales page consists of over a dozen elements. To start you nee two core sections .

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=4Hh99T7tlbCNLdrOmE6kug

  How A Simple "Five Point Questionnaire" Helped Me Write My Sales Page (And Saved Me A Ton Of Time As Well)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=4Hh99T7tlbCNLdrOmE6kug

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=kHPAxHn_daqdFkPVeFyKGA ).

​​

As I sat down to write a sales page for a course, I wasn’t stuck. However, my progress was so slow that it was driving me crazy.

A sales page consists of well over a dozen elements. However, to get started, it’s important to get two core sections right. The first section to work on is: What you want to cover. The second section is: what are clients looking for? And as always, you need to start with me, me, me. Hence I started with the first section and here’s my story.

The first section of any product/service depends on what you want to cover

In this particular case, I was developing a new version of the storytelling course. And whenever you’re trying to create something new, there’s a moment when you think you can easily achieve your goal. This moment is followed quite quickly by hours and days staring a blank screen.

To avoid this blank screen syndrome, I gave myself a thrifty thirty minutes each day

Whatever I could think of in that half hour, was enough to get a greater sense of clarity of what I wanted to cover (and more importantly, what to leave out).

This part of the thought process is important when writing a sales page, because a sales page usually starts not with the headline and biggest problem. Instead, the core of the sales page are the features.

• What are the features of the product you’re selling? • What are the features of the course you’re conducting? • What features dominate the service you’re about to offer?

Writing down about 50-60 features is a great way to get going.

Yes, you can write just ten or fifteen features, but pushing yourself to a goal of about 60 features means that if you get to the halfway mark of just thirty features, you’ve got a lot of information that you can use for your sales page.

The problem I was having was that I was clear by this point what I wanted to cover. Yet, it would be nice if there was a way to find out what the clients were thinking as well.

Instead of plodding through the sales page thirty minutes at a time, would it be possible to speed things up? The way I went about it was to send a simple questionnaire. It asked just two questions:

1. What are the 5 biggest obstacles you have with storytelling?

2. Which is the biggest obstacle of them all ( and why)?

And to avoid procrastination, the clients were given a deadline to send in their answers.

In about 24 hours, there were dozens of e-mails pouring in. Within about 48 hours of getting their answers, I was able to finish off my sales page. And you can see why, can’t you?

When the clients wrote in, they told me what they were looking for and the problems they were facing. I was then able to check whether the course would solve their problems.

If it did, I was able to get a bunch of lines, thoughts and emotions from the clients—and in their own words and terminology. More importantly, I didn’t have to plod through a week of thirty minute brainstorming episodes. I had a mountain of points, fears and frustrations from the clients themselves.

This exercise wasn’t something I’d done before. And I think it was effective for several reasons. Let’s look at the reasons one by one, shall we?

Reason 1: It gets you a lot of bullets.

When I write a sales page, I will describe what I’m covering in the course. Let’s say the course has three separate stages, then I will describe (almost like a syllabus) what we’ll be doing in every one of those stages.

Hence, the storytelling stages would look like this:

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=4Hh99T7tlbCNLdrOmE6kug

Once I’m done with the stages, I still need to write the bullets. That’s when the e-mail questionnaire speed up the process. The clients generated a reasonable list of what they saw as obstacles. I could easily check whether the course was covering what they wished to learn. And I was able to make a comprehensive list of bullets.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=4Hh99T7tlbCNLdrOmE6kug

The first part is the what I want to cover. The second part is what the clients saw as their obstacles.

It’s not terribly hard to figure out what a client would want

If you’re creating a service or product, it’s likely that you already know what a client would need. Yet, getting them in a stream of e-mails made my life a lot easier. All I needed to do was neatly compile them and put little cross marks near the points that were sent to us, but not something we were going to cover.

Reason 2: It highlights the main pain points

One of the biggest obstacles that showed up repeatedly was the concept of “boring”. Clients weren’t sure when their stories were boring.

They couldn’t tell when they were writing the story, if it was just interesting to them as writers, but boring to the audience. At times, they felt their own stories that they were about to write, were boring because their own lives didn’t have that much drama.

In short, “boring” became the recurring, most pervasive problem of all.

It gives you as a service or product creator, the big reason why clients are interested in your product or service. From a sales page point of view, it underlined what the clients were thinking. While you and I may already have this insight, it’s almost incredibly satisfying when you see the same point popping up persistently.

You also get a clearer understanding of the other pain points.

It’s important to note that there may be a situation where you have your agenda for the course/product/service. Just because there are other pain points that recur, doesn’t necessarily mean that you go around reengineering your product/service.

Often enough, what clients express in their thoughts are what you are going to cover anyway. Even so, clients don’t know what they don’t know.

Hence, when you look at the agenda of the storytelling course, you’ll notice something call “flats”

Every client wants to write a story with ups and downs. No one has mentioned that they would like to write a story with ups, downs and flats. That’s because the client doesn’t necessarily know how you’re approaching the material. You can’t go around simply deleting the concept of “flats” just because the client hasn’t mentioned it.

It’s important to maintain this balance of what you know vs what the client is asking for or you’ll end up with a product or service that is like a remote control with too many buttons. Nonetheless, having the main pain points is a great validation of the fact that you’re headed in the right direction.

Reason 3: It reduces the burden of starting from zero

When I started writing this sales page, it was summer here in New Zealand. Everyone was out eating ice cream, drinking beer and lounging around at the beach.

Even under ideal conditions where you’ve done your homework and are ready to work, it can be hard starting from zero. However, when everyone is having a great time, it’s even more frustrating to get going.

The e-mail solved that problem.

Even if five people answer, that’s 5 x 5 or approximately twenty five points. Yes, there’s a likelihood that there may be some overlap, but it’s still grand to have points you can use without having to think of anything yourself.

There’s also the very real factor that clients don’t necessarily use the same words as you do, or even think of the problem in the very same way. To see the issues from their point of view is not only useful, but it also gets rid of the issue of starting from zero.

I’d rather be eating ice-cream and drinking beer :)

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0D5g8sHj7Ett1&b=4Hh99T7tlbCNLdrOmE6kug

As you can see, I got fewer than 30 usable bullet points—and yet it’s wonderful.

Reason 4: It’s a form of pre-sell

Pre-sell needs a precise amount of diligence. You need to have a waiting list, put out announcements, excerpts and have goodies. It’s a series of tasks that need to be worked out in detail. To suggest that just sending out a questionnaire would amount to pre-sell is selling pre-sell short.

Nonetheless, every little bit helps when you’re selling a product or service

As useful as the questionnaire is to get your sales page going, it is also extremely useful to gauge interest in your product or service. If you already have a waiting list and clients actively respond, then there’s a good chance they are interested.

If you don’t have a waiting list and are asking for answers on social media, all you’ll get are responses, and while they may be useful, they don’t show any client interest. They are also unlikely to get you any sale, other than a fluke one.

The questionnaire is a rather obtuse and inexact way to pre-sell but it still does get the client to think about your product or service. And in that way, it’s done a partial job, that may or may not result in a sale.

Placing your hopes on a big response from questionnaires is not a good strategy. People respond or not, based on how they feel about you, or even about questionnaires from you.

For instance, I love Air New Zealand. I fly with them whenever I can. I completely avoid their questionnaires.

They are not only very badly designed, but I need a vacation after answering what might be close to a hundred answers. Which is to say I’m still a client, and will still convert, but I would never trust their questionnaires.

It still gets me to think of Air New Zealand, though. And in that way it’s a reminder medium and doing a minor, yet important job.

Which in turn brings us to the end of this article.

And the fact that the questionnaire I sent to the waiting list was just my way of getting to know their obstacles better, while at the same time squeezing out whatever was left of summer. I’d suggest you try it as well, because you’ll be pleasantly surprised at how effective a tool a short questionnaire can be.

I most certainly was!

Coming in 5 weeks: How to Make Your Product or Service Stand Out Among All the Noise

Have you ever wondered what it would be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

• How do you do that? • How do you create a uniqueness that’s so dramatic and powerful, that clients pick you in a flash? • How do you create your uniqueness that stands the test of time?

Find out more here:

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Top-Selling Products Under $50

DartBoard Pricing System

DartBoard Pricing provides you a robust strategy for not only setting higher prices but also increasing prices on products that already exist.

How to systematically increase prices without losing customers

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Story Telling Series

How to have that zing in your articles—to catch the attention of the reader and keep them interested?

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Free Goodies

1. How do you make your product or service stand out among all the noise?

Learn how to create your uniqueness that stands the test of time

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2. How To Turn An Average Elevator Pitch Into One That Gets Consistent Attention

Read online

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3. Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems

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I would love if you would tell one friend about Psychotactics or The Three Month Vacation. Here are the links.

Psychotactics:

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July 2022

Last Day For Special Offer: Why Clients Buy (And Why they Don’t)

📅 July 30, 2022  |  View in Gmail

The beauty of The Brain Audit lies in its simplicity and the common sense approach. There is a cartoon here. Hi Seree. Marketing provides thousands of ways to get and keep customer’s attention. But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 15 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work out. Announcing: The Brain Audit Special Valid until 30 July 2022 (12 midnight US Eastern). The Brain Audit is the book that gives you a system. The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do. When you buy The Brain Audit Special before 30 July 2022 you’ll also get How To Identify The Right Target Audience For Your Business. Special Goodie: How To Identify The Right Target Profile For Your Business. This book will give you an instant understanding on How You Can Get Target Audience Wrong, How Target Profile Works, Persona Vs Person and more. Judge for yourself. You won’t regret it. (This offer expires on 30 July 2022). Regards, Sean D’Souza. P.S. The Brain Audit has been around for many years and is unique because it has over 800+ testimonials. It’s proof that The Brain Audit works, and works very well indeed. Here is what Raj Aiyer has to say about The Brain Audit. I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this. The Brain Audit an all-encompassing framework to audit your communication. The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read. I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing. ______________________ Here is what Jonathan Chan has to say about The Brain Audit. I LOVED the Brain Audit! Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books. Firstly, I was extremely surprised on how readable it was. It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch). It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through. I also loved the stories at the beginning. They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them. I’d highly recommend the Brain Audit. In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead. Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now. Thank you so much Sean! _________________ Judge for yourself. You won’t regret it. (This offer expires on 30 July 2022)

Announcing Special Offer : Why Customers Buy (And Why they Don’t)

📅 July 26, 2022  |  View in Gmail

A System To get and keep your Customer’s Attention every time. You’ve seen it before You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart? When a sale falls apart, it’s extremely frustrating! And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy. Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t) Marketing provides thousands of ways to get and keep your customer’s attention But you don’t want thousands of ways: You want a simple system that’s effective. A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. A system that has been tested for over 18 years and got results. A system that has over 967 testimonials. A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. And most importantly a system that you don’t have to pull up a 675-page manual to even work out. The Brain Audit is the book that gives you a system The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do. • How the brain responds to specific psychological triggers. • How to speed up the sales process, without the need to be pushy. • How do you stop your brand from being a commodity? When you buy the The Brain Audit from 26-30 July 2022 you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’. Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on: How You Can Get Target Audience Wrong How Target Profile Works Persona Vs Person and more Have a look and judge for yourself here: (This offer expires on 30 July 2022) https://www.psychotactics.com/special/brain-audit-offer/ Regards, Sean D’Souza P.S. Judge for yourself. You won’t regret it. https://www.psychotactics.com/special/brain-audit-offer/

Announcing: Why Some Books Stand Out (While others Fail Miserably)

📅 July 23, 2022  |  View in Gmail

How To Create Non-Confusing InfoProducts—The Stop-Go System. Why would anyone want to write a book? Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book. And yet, we know the power of the book because we read books. We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy. It’s just this writing process that’s a real pain. I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were. I didn’t realise it back then but The Brain Audit became a doorway. It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside. But aren’t there already millions of books on the same topic? Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember. And how does a book become easy to read and remember? You do it with: Structure, Stories, Summaries. You might not realise, for instance, that summaries rock. That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are what makes one book great and the other just ho-hum. And structure. Without structure it’s easy to get hopelessly lost. You can spend months going around in circles trying to figure out which part to keep, which part to drop. And this is why amazing books are hard to find. Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over. Learn how to structure. Learn how to craft stories in a compelling way. Learn the immense power of summaries. Did you collect your free goodies? Did you read the piece on the One Concept? That’s your starting point to creating a far more effective info-products. Goodie 1: How To Make The Information You Sell More Valuable. Goodie 2: Three Ways To Write A Stunning Report Overnight. Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path. Click here to get your goodies: (You will be asked to opt-in). Free Information Products Goodies. Information Products Free Goodies. Warm regards Sean. Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

Why A Hundred Year Old Marketing Book Matters More Today Than Ever Before

📅 July 19, 2022  |  View in Gmail

A picture may tell a thousand words, but it’s the full story that makes the sale.

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​​Which marketing book has sold over eight million copies, and you might have never read?

When we look for marketing advice, we’re easily awed by big names. The best sellers of the day seem to capture our attention, and in the process, we fail to implement age-old wisdom.

Which approximately is what I was doing too, as I went back and forth between my home and my office. Right next to the door, a book stared back at me every single day. A book that is reputed to have sold millions of copies—and was written almost a hundred years ago.

The name of the book? Scientific Advertising by Claude Hopkins.

Hopkins believed advertising existed only to sell something and should be measured and justified by the results it produced. And in being rather pugnacious with his ideal of measurement, he did something that not many had done before.

Hopkins gave away all his secrets. His advertising was working amazingly well, and instead of squirrelling away his ideas, he published them. The book, “Scientific Advertising” and later, “My life in advertising” are two books that are as relevant today, as they’ve ever been.

“Scientific Advertising” isn’t a voluminous book. I have a physical copy with large print, and it takes up just a little over 100 pages. As you read it, you’re likely to be reminded about how English was spoken a hundred years ago. If you sidestep the weird construction of the English from yesteryear, you’ll find some gems.

Here are two of my favourite slices from those pages.

The topics sound obvious—and they are—but it’s the obvious that we miss out on the most.

1. Sampling

2. Tell your full story

3. On Sampling

“We do not advocate samples given out promiscuously. Samples distributed to homes, like waifs on the doorstep, probably never pay. Many of them never reach the housewife. When they do, there is no predilection for them. The product is cheapened. It is not introduced in a favourable way. Many advertisers do not understand this.”

Give samples to interested people only. Give them only to people who exhibit that interest by some effort. Give them only to people whom you have told your story. First create an atmosphere of respect, a desire, an expectation. When people are in that mood, your sample will usually confirm the qualities you claim.”

One of the biggest reasons why someone doesn’t buy something from you, is because of a factor of risk

Let’s say you go to the food store today, and you’re in the mood for some fruit. You spot the watermelon and instantly you’re not sure. And right there, standing next to the watermelon stand is someone who hands you a slice. You taste it, and it’s delicious.

Seconds earlier, you weren’t sure if the melon was any good. Yet there you are watermelon in your hand, headed towards the checkout. And it does occur to you that the sample you ate could be from any watermelon.

There’s no guarantee that yours will be just as yummy. Even so, the sample has changed your mind enough—almost like a Jedi mind trick.

Sampling takes different forms

Surely you remember sitting through what was one of the coolest inventions of the movies, namely the “trailers”. As a kid, I’d drag my father to the movies as early as possible, just so that I could see the trailers.

And like many of us have already experienced, Amazon.com will let you read a fair bit of the book, or listen to audio, so you can gauge if you want to buy it. If you look at the Psychotactics site, you’ll notice screenshots from pages of books, and courses too.

As a cartoonist, I’m fascinated with words as well as visuals. Which is why a book like The Brain Audit itself will have approximately 99 cartoons within the pages of the book. Clients don’t know all of this merely by looking at the cover and sales page.

They need to look inside the book, read a bit and experience the feeling of going through a course. A sample, one they can click and zoom in, forms a significant reduction of risk.

Without needing to buy anything or go through the rigmarole of asking for a refund (if they don’t like the product), they can sample it.

Yet sampling doesn’t stop at just “looking inside”

At Psychotactics, we tend to see entire courses as samples. Let’s take on a big, chunky course like article writing. A client might be intimidated at the thought of having to spend three months with article writing.

What if the instruction isn’t to their liking? What if they end up spending all of that time and money and it comes to nought? Once again, you can use smaller products to reduce the risk. A client might buy a product like “Outlining” which costs about $39.

Having liked that product, she might try another product or two before joining a relatively smaller course—like headline writing. All of those booklets, books, mini-courses, webinars are like a dinner sequence and helps her gauge her appetite for the Article Writing Course.

To jump in with both feet to a big, expensive and three-month-long course is not the type of action we’re prone to take. Instead, we snip off tiny bites at a time.

Hopkins talks about sampling, and while his level of sampling was mostly restricted to physical products that you’d buy in a store, sampling works for digital products, for courses as well as consulting.

A webinar series—that’s a sample for consulting or training. Equally so, it can help a client reduce their risk and end up buying an entire online product course. However, in this mêlée of giving away samples, it’s easy to miss out on a critical point, namely opt-in.

Even a hundred years ago, Hopkins talked about samples as being “homeless waifs”.

And this brings us to a tantalising point—namely, opt-in. There are samples that you, me, any one of us can access. Yet, there also need to be samples that are fiercely shielded behind an opt-in system.

In the days of Hopkins, it meant racing to the drawer for a set of scissors, cutting a coupon, finding an envelope, licking a stamp and mailing it in for the offer. As you can tell, all of the opting-in meant the person had a high level of interest.

Today, because of the Internet, we think it’s okay to make things easier for the client. Yes, and no. Some things should be more accessible, some not so.

Here’s an example or two (online and offline)

Online: Recently, we made some big changes to the membership site at 5000bc. The entire forum is brand new and a treat to work with. However, there are well over 350,000 posts (yes, it’s a busy place).

This meant it could take a few days to port over all the information and to make sure it all worked well. As a result, we announced three back to back webinars—with no opt-in.

Normally 50-100 clients show up for a webinar. How many turned up this time? Without opt-in, it was just a total of five. Five on Monday, five on Tuesday and ditto on Wednesday.

What about offline?

The early meetups were often a massive waste of time for us. We’d announce we were in a city, and clients would promise to show up, only to back away at the last minute. With the meetups, we didn’t just put in an opt-in form but also started to charge $50.

As a result, we have no more dismal turnouts. Barring the odd person who doesn’t turn up, we have almost perfect attendance.

It might occur to you that meetups and webinars may be an excellent example of opt-in, but how are they connected with samples? Good question, and here’s what we’ve found out.

When clients meet with us either through the virtual space of webinars, or meetups, the trust factor goes up. It’s a tiny event, yet clients get to know us better and as a result, show up at more paid events like workshops, courses and buy more products and training.

At first, a meetup or webinar may not seem to have as much power, but they’re samples. They just happen to be a little higher up the chain.

When you look at samples, it’s tricky to know which is a sample and which is the final product

A one day workshop may well be a sample of a three-day event. A free webinar becomes the sample for a series of paid webinars. It’s not like you have step by step progress, either.

A booklet might lead to a course and a podcast to a consulting program. Which is to say that all samples needn’t be free, or even easy to access.

Think about that for a while.

Could you run with a series of samples this year that leads to other purchases? If that’s what you plan to do, you’re going to be busy and are likely to need a sales page. At which point, the second of Hopkins’ principles come into play: tell your full story.

Let’s find out a bit more about it, shall we?

2. Tell your full story

Which YouTube video gets watched more? The 4-minute video or the 14- minute one?

It was a trick question, you know because length doesn’t matter. What mattered back in 1920, and what matters today, is “how you keep the person’s interest”. Which is precisely the point that Hopkins makes in his chapter, “tell the full story”.

Four lines in “Scientific Advertising” sum up the importance of getting the idea across.

Hopkins writes: “You are like a salesman in a busy man’s office. He (the salesman) may have tried again to get entry. He may never be admitted again. This is his one chance to get action, and he must employ it to the full.”

It’s a lesson that even YouTube had to learn because, at one point, you couldn’t upload YouTube videos if they extended past 14 minutes.

Today, according to Wired magazine, makeup tutorials are rarely less than 12 minutes. The “storytime” category is well into a chunky 45 minutes, or more.

Even popular video creators like Jenna Marbles, who started out posting videos of two and a half minutes, has now moved to well over sixteen and a half minutes. And yes, ten million people will watch.

If you’re wondering if all of this “full story” bit only appeals to video, it doesn’t

Newspapers like the Guardian, have an extremely popular category called “Long reads”. So does the BBC, as does GQ Magazine, The Independent, The Economist and Wired Magazine. And it’s not like anything has changed. Back in 1920, people read a lot of stuff, and they also had their version of Twitter.

However, the crux of what Hopkins is talking about, isn’t necessarily editorial content

Instead, he’s talking about a sales page, which is what most, if not all, of us, need when selling products and services. It’s dead easy for us to believe that no one reads any more.

People read what interests them, and they will read it in great detail. If anything, leaving out parts of the “full story” is somewhat like landing at an airport and finding one of your bags missing.

When a client reads your sales page, they’re dealing solely with risk. They don’t know if you’re solving their problem, or if you have the right solution. They need to qualify themselves as the right audience; to find out if you’ve considered their objections.

You would also need to give them social proof, in the form of testimonials or case studies; have a risk reversal. And yes, your uniqueness—what is it that makes your product or service their first and only choice?

Take for instance when I first started in marketing and consulted with a sofa store

What do you need to know about sofas? Most people enter a store, look at the same as the sofa, ask questions about the dimensions and then sit on one. A sequence like that doesn’t ensure the sale of a $4000 sofa set.

We had to tell the “full story”, which precisely is where we took Hopkins’ message to heart. I asked the owner to tell me about every part of the sofa. He started with the foam and went into enormous detail about the frame.

Is it sturdy enough? Will it last after five years or will it warp? Is it made of softwood or hard? Does the frame contain particle board, plastic or metal?

When a client walked into the room, they weren’t expecting the “full story”

Instead, the full story is what they experienced. We’d have little leaflets going into almost excessive detail about the frame, the construction of the legs, the upholstery and most importantly, the foam.

Somehow the foam seemed to hold the imagination of the customer. They’d hang around for quite a while, raise their eyebrows at the considerably higher prices and then walk out to check out some more sofas at the competitor’s store. A few days later, they’d be back.

“The salesman at the other store knew nothing about their sofas”, they’d say to us

They didn’t know about the composition of the frame, could tell us much about the legs or the springs. They were confused when we mentioned “eight-way handsprings” and weren’t able to explain whether they were webbing or mesh.

And the foam was a complete mystery when we started peppering them with questions. Then they’d smile and ask when they could expect delivery of their chosen sofa.

It was clear that the clients weren’t getting the full story at the other stores.

When you don’t tell the full story, all you’re doing is increasing the level of risk. Which isn’t to say that the full story needs to be boring. In an article, you can have case studies or sofa stories that keep the client’s attention.

On a sales page, you can have videos, appropriate animation. On the Psychotactics sales pages, we even put in cartoons to sell serious products like books on planning and pricing. Telling the full story still very much calls on you to tell an interesting story.

“A sentence or two will never do”, says Hopkins

Brief advertising is never traced; he goes on to say. Every traced ad will tell a complete story. Never be guided in any way by ads that are untraced. Apply your own advertising common sense. Take the opinion of nobody, the verdict of nobody, who knows nothing about his returns.

There are situations where the full story may temporarily, be suspended

In the last 20 years, we’ve had two products launched with little or no story at all. The first one was the series called “Blackbelt presentations”. The second was more recent and covered how to start up a business.

Both products didn’t have sales pages, to begin with. All we did was send out a short e-mail asking clients to trust us and based on that trust to go ahead and buy the product. We added the sales page a bit later, which told the full story.

However, such a product may only get traction in sales if the clients trust you—and even then you’re likely to see a drop in sales. After all, if you’re listening to someone drool over the foam and eight-way handsprings, you’ll also find that it’s hard to resist a sales page that goes a lot into detail.

A picture may tell a thousand words, but it’s the full story that makes the sale.

Coming up on 06 August : Information Products: Self Study Course

How to create knockout information products that instantly separate you from the competition, and enable you to charge a higher price.

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How To Write The First Line Of An Article (And Instantly Get The Reader’s Attention With A Story)

📅 July 16, 2022  |  View in Gmail

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How do most of our stories end?

Usually it’s a fairy tale ending. Or maybe it ends in chaos, sadness or even disaster. We believe that an ending is crucial for any story. And there is no doubt that endings are needed for stories, but they’re almost always irrelevant when you’re using a story for an article.

The story is there to make a point, not end with “happily ever after”.

Learn why a fairy tale ending is something you want to avoid almost all the time.

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The Simple Logic of Email Frequency (And How It Helps Sustain A Business)

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How To Sidestep Chaos (Even When High Conflict Is Tearing Us Apart)

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How To Write The First Line Of An Article (And Instantly Get The Reader’s Attention With A Story)

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Why Mundane Topics Get You Noticed By Clients (And How To Exploit The Power Of Mundanity)

📅 July 12, 2022  |  View in Gmail

Should I give up because the market is saturated? What are the keys to getting started?

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  Why Mundane Topics Get You Noticed By Clients

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​​

Is the market saturated?

The answer lies in a bit in cookbooks.

If you go to the book store today (or to Amazon), you’ll notice there are new cookbooks. Go back in a month, and you find a new set. No matter which year or which month you pick in the last twenty years, you’ll find the books have changed.

And if you were to extrapolate twenty years into the future, once again the market will continue to have new cookbooks.

Which makes no sense at all because we know almost any recipe we want is already online.

If you want to make a butter chicken, there are probably 5,000 videos on it. Prefer something vegetarian instead? There are likely to be at least 5,000 videos on butter dal (better known as dal makhani).

And next month there will be more videos on the same topic, but also more viewers. And in the book store, more books.

If you’re scratching your head at this point, it’s because you know that this scenario is true.

Why, then, does such a market continue to exist? It does, because of a factor of “like”. People look for people they like. When I first started watching YouTube videos on Indian cooking, I watched a chef called Vah Chef.

Since then, I’ve moved on to another channel, then another and yet another. My taste for the video and the presentation itself keeps changing, and over time, I find I like one more than the other.

Which is why a market will never get saturated

People should stick with one person, but they never do. No one says “you cheated on your favourite channel or cookbook author”. And you know this to be true because if you’re into marketing, you already have many books.

You have authors who you liked, who you currently like and those you will like in the future. Some may continue to be favourites, and some will lose their favourite status over time. Nonetheless, the idea that the market is saturated is just a feeling.

If you go back to the time when your grandma was your age, there were already enough books on cooking, on philosophy, on politics—and every possible topic you could think of.

All of those printing presses should have come to a halt. Twenty years ago, we already millions of websites.

But here’s the good news. Even in the world of websites, we have over 1.5 billion sites on the world wide web today. Of these, less than 200 million are active.

There are many reasons why those websites are not active, but at least a few million of them would have thought: Ah, the Internet is saturated, and stopped. And the Internet or offline products and services are nowhere near saturation level.

The reason: our tastes keep changing. Even the same recipe, when explained by another person, is liked differently.

P.S. This is also the reason why we at Psychotactics continue to exist and thrive. We’re not going down some fancy path. Look at what we sell. An Article Writing Course, a sales page course, a book called The Brain Audit, which is about conversion.

Do these products exist already? Yes, they do. And a year—or a month from now—another hundred or thousand more of these products will exist. Which is to say that the market isn’t saturated after all. The question is slightly different.

And the problem isn’t: should I give up because the market is saturated? But instead: how do I enter a saturated market with what seems to be an everyday product, and still stand out?

What’s the key to getting started?

There are three distinct routes you can take.

1. You can take on an extremely staid topic
2. You can be extremely different—and go into sub-topics
3. You can keep on top of the trends

1- Taking on an extremely staid topic

Unmesh Dinda runs a company called PixImperfect.

Well, strictly speaking, it didn’t start as a company. Instead, it’s more prominent on YouTube as a channel. What’s interesting about this channel is the mundanity of the topic. Unmesh covers Photoshop. Yes, the very same program that has spawned hundreds of thousands of books and tens of millions of videos.

Why step into such a crowded market, we might ask ourselves?

The precise answer is that a crowded market is a more precise predictor of getting noticed. Which at first, sounds very odd, doesn’t it? Shouldn’t you be more niche, instead? Yes, you can and should be more selective about the topics you choose, but at the very top level, you should be in a market that’s extremely mundane.

No matter where you look, you’ll find this factor of mundanity to be true

The topics that sell very well are not very unusual at all. As we already found out, topics such as cooking, health, gardening, article writing, copywriting seem to border on “boring” but they’re precisely what most of your clients are already looking for.

Which is to say that if you’re off trying to break into a digital program market, Photoshop is a better predictor of success than some new-fangled program that few people have heard of.

We keep trying to find something “different” because we believe that the market is saturated, when in fact it’s always growing. And in a growing market, you have more buyers or the same buyers trying out different wares until they find something they like.

Unmesh and his staid Photoshop topic has now spawned well over 1.5 million viewers

And he’s hardly the exception. On YouTube alone, there are photographers, foodies and health videos—to name a few, that have tens of thousands, if not millions of viewers.

This sort of weird behaviour (weird to us, that is) plays out all over the Internet. Whether it’s text, video or audio, the mundane seems to do remarkably well (given some conditions, which we will cover shortly).

However, the first part of this article is easily the easiest of all. Be mundane. Take on the staid topic.

2- How to be different

Do economic sanctions work? Are big democracies any good at spreading democracy? What is the root cause of terrorism?

These are the questions that host Steven Dubner asked on an episode of Freakonomics. If you were to ask the average person on the street such a question, you’d get a wild opinionated answer.

Even in the higher levels of politics and the military, you’d end up dealing with a fair amount of guesswork. Yet, the guest on that show wasn’t dealing with ideas. Instead, he was dealing with hard data.

Here’s what he said:

After 9/11, I compiled the first complete database of all suicide attacks around the world. At that time, it showed that half of the suicide attacks were not driven by Islamic fundamentalism.

Many were done by purely secular groups such as the Tamil Tigers in Sri Lanka, which is a Hindu group, not even an Islamic group; a Marxist group, an anti-religious group.

What I found was that 95 per cent of suicide attacks around the world since the early 1980s, was in response to a military intervention, often an army, being sent on the territory that terrorists prize.

What got your interest as you read those words?

Me too. The fact that data could predict suicide attacks and why they were instigated in the first place—that got my attention also. And while we mortals can’t do much about decisions that are made at political levels, it’s the details that get our attention.

The reason why it gets our attention is not that it’s pure information, but instead makes a promise of a result. It informs us that at least in the matter of suicide attacks, we could do things differently.

Which is something that Unmesh Dinda does with Photoshop as well

His top-level is the seemingly mundane topic of Photoshop. If you ever opened a Photoshop Bible or went through a manual, what you tend to get is a tour of the Photoshop mansion.

You get to see all the tools, what they do, and how they interact with each other. What Unmesh (and others like him) do exceedingly well, is get to a lower, sub-topic level. A level that’s designed solely to give you a precise result.

Even if you look at a few videos, you start to realise that all of them have a clear endpoint.

It’s not like the manual where you learn about the program itself. Instead, it takes a diversion into giving you a result. You can learn how to use hidden, lighting features, or asset generators. Feel like fixing messy hair, or creating an action comic look?

Those are among the various how-to videos that are featured on the site and enable you to get a result.

If you’re into teaching yoga, what would this mean for you?

It means that you don’t get the client through the yoga class. There are ten million people who are already in that mean category. Instead, you have specific classes or even specific moves that help the clients achieve a specific result.

One of the earliest proponents of yoga, Shri BKS Iyengar used his book to point out how to reduce indigestion, or how to get rid of back pain—all of them are results.

To get the attention of your client, you’re going to have to stop thinking of Photoshop

Instead, you are going to leap into the world of sub-topics because it’s precisely in that world that the client can do something with your information. If I, as a client can take messy hair and fix it in Photoshop, now I’m going to pay closer attention to you.

This article itself is stepping you through the stages of a how-to, with specific results, but every single one of our products is designed to do the same. If you look at the Secret Life of testimonials, for instance, you end up with 1000 word testimonials.

If you look at Chaos Planning, you realise that you can plan every day, while making chaos your friend. Every course, every sub-section of the courses, they’re all designed to get specific and pre-determined results.

Those details are what many of us miss out because we’re much too focused on information

What you need to do, right now, is write down what you’re going to cover. Make a list of things. For instance, if I were doing a webinar series on “how to improve your storytelling”, I’d make a list of everything that I wanted to cover. A simple, scribbly list on a sheet of paper will do just fine for me.

Next, I’d try to determine what result I’m getting for the client.

If I can’t get a result, the topic may be too big. For instance, the “storytelling” bit is interesting but much too broad. If it were broken up, you’d be likely to see something like this:

• how to write the first line • how to pace the story • how to keep it short • how to reconnect to the rest of the article • how to trigger off the original story

That’s just a rough list but isn’t it how-to based?

Your result may be largely conceptual, almost impossible to measure, and still have a result. Take, for instance, the headline course that we’ve just finished. In Week 8, the clients have to get to our blog and rewrite my headlines.

That’s quite the task for many of them because they realise that I’m the teacher and they’ve got to improve my headlines.

Yet, by the end of the week, all the clients are quite adept at writing better, or even different headlines. What’s the result? It’s about confidence. The clients were already good at writing headlines by Week 7, but the goal in Week 8 isn’t to just write but to know they’ve mastered the art of writing headlines.

Your result doesn’t always need to have a measurable result, but a result is needed for sure.

Make that list.

Write the results next to it.

Then let’s go to the third part of this trip on getting started. We took on a remarkably staid topic. We looked at how sub-topics make us stand out because sub-topics are result-based by nature. But there’s a third way to get attention, and it’s called “riding the trend”.

3- You can keep on top of the trends

It’s exactly as it sounds.

If Photoshop releases a new version, you cover the heck out of it.

If Google ads break half the Internet, you dig into it in great detail.

If there’s a different way to get braces on kids, that’s interesting to a lot of dental practitioners and parents too.

A trend alone can set in motion a bunch of products or services, articles, videos—or whatever method you’re using to get to your audience. And trends ride the wave for an incredibly long time because people get to the new trend in phases. The earlier you are, the better for you.

But you don’t even have to ride the trend if you don’t want to do so

At Psychotactics, we’ve not only avoided trends completely, but we’ve stuck our heads in the mud time and time again. We ignored the emergence of blogs, of YouTube, of Google ads and possibly any trend, which eventually became that norm.

Even with such a weird attitude, you can still get going and keep going if you pay attention to the top two, namely:

1- Get a mundane topic.

2- Becoming different by providing precise results with sub-topics.

The trends? They’re just the icing on the cake.

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Announcing: How To Get $75 Worth Of Info-Products Goodies (Absolutely Free!)

📅 July 09, 2022  |  View in Gmail

Find out why a crappy name will bury your book or InfoProduct. I don’t know if you’ve read a watercolour instruction book before. But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic. And then you open the book, and guess what? One page. One measly page. One measly page among about 150 pages of the book has been devoted to ‘values’. What just happened? The instructor told you what was important, and then failed to drive home that importance in greater detail. Why? Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next. And it’s approximately what we tend to do when creating an info-product. We are in such a hurry to create this massive info-product, that we fail to understand the importance of One Concept. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue. Read this piece on the One Concept as well as five other pieces. That’s your starting point to creating a far more effective info-product. You will also learn about: Why A Crappy Name Will Bury Your Book or InfoProduct, How Your Product Can Create A Niche In Your Marketplace, How To Create Non-Confusing InfoProducts—The Stop-Go System, Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker, Why Cannibalising Your InfoProducts Is A Sound Business Strategy

How To Structure your Information Product Giveaway (With Passion)

📅 July 05, 2022  |  View in Gmail

Do it with Passion, but also with Structure and you’ll get the Rewards you want. How To Structure your Information Product Giveaway (With Passion). Have you walked into a store where some of the goods are locked up and not accessible to customers? Many years ago, we used to do workshops in Campbell, California. On one of the shopping trips, I wanted to buy a rainproof jacket. The logical choice for this outdoor gear was REI, the outdoor gear store. And guess where my prized rain jacket was to be found? It was in a glass case, which happened to be locked. The brand I was looking for, Arcteryx, had a high price tag and there it was, sitting where it could be seen, but not touched. And that’s approximately how you need to treat your own big value giveaways. The reason? It’s easier to sell something expensive than to give it away free of charge. Think about it for a second. Let’s say someone drove up to your house, knocked on your door and gave you the keys to a brand new car. What’s your reaction? You should be jumping for joy, but this person who just gave you the car is a stranger. There’s absolutely no reason to trust his generosity. At Psychotactics we go through a routine as though we’re selling a high-value product. Yes, the product is still free, but that doesn’t mean you don’t put up the barriers. When we give away a high-value product, we make the client go through a series of actions. It means a lot of work on your part. Lists to set up, e-mails to write. But when you go through the trouble of running a campaign for a free product, the client is in a better position to perceive the value.

21 Articles On—Information Products: How To Create A Profitable Product That Sells

📅 July 02, 2022  |  View in Gmail

How do you Create information products that Sell? And how do we make it stand out? Information Products: How To Create A Profitable Product That Sells. How do you create information products that sell? We all want to create profitable products but aren’t sure where to start. We know that there are already tens of thousands of similar products or services in the market. So how do we make our information product stand out? Here are 21 articles on Info Products. You will learn about: The psychological techniques for creating an information product, How to create a profitable information product, How to finish writing your book or product, What to focus on when creating your information product, How to make a boring information product interesting. How To Create Your Information Product In Four Layers (And Why It Appeals To Clients), How To Decide When to Leave The Clients Out (And When to Include Them In) when Creating your Information Products.

June 2022

Announcing: How To Speed up Article Writing (The Easy Way)

📅 June 28, 2022  |  View in Gmail

Do you often Hit a Wall called Writer’s Block? Have you heard about talker’s block? Imagine you’re looking for both an improvement in the quality of your articles—and the quantity. What would you do? You’d sit down to write, wouldn’t you? And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do. It’s short; it’s sweet. And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog. In short, you get a precise structure. No more slow, tedious writing. An article is not an article is not an article. Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.

Announcing! The End of Writer’s Block (The Easy Way)

📅 June 25, 2022  |  View in Gmail

Writer’s Block is no Longer a Reality. In fact the opposite is True. Way back in the year 2002, I had what you’d call bad days. Actually they were worse than bad. They were foul days. These foul days were my article writing days. I’d start off cheerily enough. I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done. Many of my articles just went into an article graveyard. Most were half done. Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded. It wasn’t even a magic trick. It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.

The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant?

📅 June 21, 2022  |  View in Gmail

How do you keep your Sanity in a World with no Hope? The Stockdale Paradox: The Optimists Or The Pessimists - Who Survives When Chaos Is Rampant? The Hanoi Hilton isn’t the name of a hotel. Instead, it’s a name of a prison camp where torture was common. It was in this prison that Admiral James Stockdale spent his years from 1965-1973. However, Stockdale wasn’t just any prisoner. He was the highest ranking US military officer in a camp where there were no prisoner rights, no set release date and no hope that any prisoner would even get out alive. What’s more is that the Vietnamese were keen to use the prisoners as propaganda. How do you keep your sanity in a world with no hope? The short answer would be optimism, wouldn’t it? As things are falling apart around you, isn’t it optimism that keeps us sane? Author Jim Collins, in his book Good to Great asked Stockdale this question: Who didn’t make it out? Oh, that’s easy said Stockdale. It was the optimists.

One Special Announcement: How To Liven Up Your Website, Blog Or Presentation with Cartoons

📅 June 18, 2022  |  View in Gmail

Wouldn’t it be great if you could draw your own cartoons for your blog? Just one short announcements today. The Da Vinci Cartooning Online Course: Opening on 25 June 2022. Wouldn’t you like to draw cartoons to liven up your website, blog or presentations? Wouldn’t it be great if you could draw your own cartoons instead of having to depend on someone else—or worse, buy some ill-fitting clip art? But can anyone draw? You’ve been told time and time again, that you couldn’t draw a straight line. But did you know that cartoonists don’t draw straight lines? They draw circles, squares and triangles and they get amazing results. Is it just an inborn talent? Or can anyone draw? The interesting fact is that anyone can draw and draw well. And you don’t have to believe me. The proof, they say, is in the pudding. And this pudding (the Da Vinci Course) has been proven to be amazing to turn anyone, yes anyone, into a solid cartoonist. And you can see amazing results in just six months. If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is the opportunity. We’ve had over 247+ people on this course. People who believed they couldn’t draw.

New Product: How To Start Up Online (How To get From Being Unstuck, to Idea Generation to Creating Expertise Online)

📅 June 14, 2022  |  View in Gmail

When you’re Starting out, should you get more Clients or is it better to increase Revenue. When you’re starting a business, should you get more clients, or is it better to increase revenue instead? Session 2 shows you the system that has stood the test of time, and how can you use it to your advantage? In the 1960s, when my father started up his business, he had only one way to get the word out. And so he did what most people did back then. He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail. There was, you could say, nothing to distract him. We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles. We know we want to start up, but don’t know how. Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?

Announcing: How To Start Up Online (Without Going Around In Circles)

📅 June 11, 2022  |  View in Gmail

When we start out in Business, we seek a good life where we wake up excited to go to work.

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In the 1960s, when my father started up his business, he had only one way to get the word out.

And so he did what most people did back then

He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail.

There was, you could say, nothing to distract him.

We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles.

We know we want to start up, but don’t know how.

Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?

My father had no such “choice problems”

Even though he was the first person in his family to get into business, he did just fine. He sent the three of us to the best possible schools, even though the fees at our schools were ten times higher than the nearby local schools. We ate well, drank well and lived well.

When we start out in business, that’s approximately our goal as well

The true goal isn’t world-domination. Most of us have no desire to have a fleet of cars, or yachts the size of Monaco. What we seek instead, is a good life. A life where we wake up excited to go to work each day. Where we have time to spend with our families, time to read, time to just be.

Even so, starting up seems so very confusing

Which is why you’re likely to find this series on “How to Startup Online” to be extremely useful. It’s not a series on which blog to pick, or how many articles to write.

You don’t get advice on how to be a star on Instagram or how to tweak your Wordpress site.

Instead of creating even more confusion and choice-dilemmas, the series sticks to five core points.

1. Idea Generation
2. How to Scale
3. Creating Expertise
4. Getting Unstuck
5. The Ecosystem Strategy

If you’ve been bombarded with an endless amount of information that has left you even more stuck than before, you’ll like the clarity of this series.

The series has precise points to consider, and is designed to get you going, and keep you going. These concepts are the very same methods we’ve used at Psychotactics for the past 20 years. Which means that they’ve been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.

But of course, you can judge that for yourself.

On Thursday, 23 June 2022, we are releasing a small batch of this series. Yes, like most of our products, we’re selling a very limited number of 53 copies.

If you’d like to be on the priority list—or just want to read more about what is being covered, then clickety-click on the link below.

How to start up online

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I think you’ll be quite pleased.

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Warm regards,

Sean

P.S. The product will be on sale to those on the priority list on 23 June 2022. Here is the link to get on the list.

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Why We Struggle To Acquire Skills (And How The Mindset Of The Teacher Is The Root Cause)

📅 June 07, 2022  |  View in Gmail

True teaching is when the student becomes the teacher.

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Why We Struggle To Acquire Skills

(And How The Mindset Of The Teacher

Is The Root Cause)

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​​

A client of mine deals with teachers; Not ten or fifty, but hundreds of teachers.

One day, quite out of the blue, she decided to do a rough poll. It wasn’t even a bunch of questions, but just one. And that one question went like this: Who should bear the responsibility for learning: The teacher or student?

The poll was simple enough to get a hearty response

A large majority of the teachers believed that the responsibility of the learning lay squarely with the student. Hence, they lumped 100% of the burden on the heads of the student. Other teachers were less heavy-handed.

A fair number put the figure at about 50:50, stating that the teacher and the student had an equal sense of responsibility. Yet, one fact was clear. No one was willing to go so far as to say that 100% of the responsibility of learning lies with the teacher. And as with any poll, some of them didn’t answer at all.

It’s likely that you agree with at least the level headed teachers

To simply wash your hands off the responsibility and give it all to the student is unfair at best. Undoubtedly, the teacher has a role to play. And for most of us, the halfway mark seems reasonable. Half of the responsibility must lie with the teacher. And half with the student. 50:50 seems fair enough.

And this logic makes perfect sense until we change the analogy a bit and make YOU the teacher.

Let’s say you’ve just had a baby. Newborn, cuddly, smiles erratically and does the same with poo. Let’s ask the question again, shall we? Who is responsible for the well being of the baby? The baby, the parent, or do you come in at a 50:50 mid-zone? Now we’re all in agreement, aren’t we?

Surely you can’t expect the baby to know stuff or do stuff. The baby is the baby. It’s our job as a parent/teacher to do everything. We might not have signed up for the responsibility, but we know without a doubt who’s responsible.

Why then would you not consider your client to be a baby?

Let’s take someone who shows up to learn article writing. Are the clients good at the skill of writing? Even if we were to hazard a guess, we’d say the reason they’re showing up for the course is that they feel they’re quite helpless.

• Cartooning? • Writing sales pages? • Making presentations? • Learning French?

No one ever signs up for a course or learning because they’re already proficient at it and want to show off their skills. In almost every instance, they feel very vulnerable. They know very little, have a smattering of confidence, and aren’t sure what to do, next.

At this point, we step right up as “teachers” and say, “Ooh, the responsibility is 100% your own”. Or we decide that the halfway, 50:50 mark seems reasonable when clearly we need a different benchmark.

Imagine if we took all the responsibility, instead.

Would that change the way we did things? You bet it would. Our goal would change radically from one of “giving information” to one of “getting results”. At this point, all teaching (whether in schools or courses/books) etc. is tipped heavily in favour of giving information.

We believe that if we put all the information in a cohesive, sensible manner, we are good teachers. Good information is undoubtedly a starting point, but the responsibility of the learning is where teaching lies.

Let’s take a Spanish course I’m doing, for instance

Every week, eight students show up on a Zoom call. Two hours and several slides later, there’s a solid sense of direction, yet little or no skill. And at least when it comes to private tutoring, there’s no excuse for such a shabby result.

We tend to show our frustration when it comes to school and university teachers, but they’re doing the best they can in many cases. Hampered by a rigid syllabus, large groups, and endless marking of papers, they deserve every moment of their vacation.

On the other hand, we tend to dictate the size of the group, the syllabus, etc., and we still dole out what is a stream of information. If we were paid based on whether the student could easily—and correctly—do the task, we’d have a completely different method of teaching.

In the Zoom group, barely two or three concepts are covered

That’s slow and often boring for the teacher. Do the students get any level of fluency? Not really, because by the end of the call, there’s a mini-test.

When faced with trying to answer a single question, all eight of us are scrambling, guessing at best. There’s no ease, no confidence and several wrong answers. Guess whose fault it happens to be?

Yes, it’s the student, of course.

And it’s not like the teacher isn’t kind and helpful. She takes all questions during the call, and even later on e-mail. Yet, because we’re not the “babies”, she moves on to the next session in the following week. Learning, as it were, doesn’t happen. All we have is another twenty slides of information.

True teaching is when the student becomes the teacher

If you want to find out how well you’ve done as a teacher, don’t ask the student for the answer. Instead, ask them to teach someone else. If I teach you to draw a cartoon of a whale, would you be able to teach someone else the same thing with a great deal of accuracy?

You’ll know where the dropouts in your teaching lie because as Student A is teaching Student B, you’ll see where they make mistakes in their own teaching. You can then fill those gaps, and as a result, you become diligent at teaching, not just giving information.

When it comes to teaching, you’re the parents and the student is the baby

The baby is supposed to burp, throw tantrums and poop a lot. As teachers, we are the ones responsible for the well-being of the “baby”. The responsibility of the learning is 100% on the teacher and not the student.

And when you take on that complete responsibility, something weird happens. The student realises how keen you are and how you’re focused on their success. The student recognises your mindset.

And without any prompting on your part, the student comes halfway. Without you trying too hard, it becomes a 50:50 arrangement.

Who does the responsibility of the teaching lie with? Now, you know better.

I would love if you would share this article with one friend

You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

Why We Struggle To Acquire Skills (And How The Mindset Of The Teacher Is The Root Cause)

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Coming Soon:

How To Start Up Online

(On Sale 23 June 2022)

How to get from being unstuck, to idea generation to creating expertise online

How to get on the priority list.

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The DaVinci Cartooning Course

(Bookings open 25 June 2022)

If you thought: “I can’t draw a straight line,” this is the course for you. That’s because cartooning involves mostly wobbly lines. Plus you have a lot of fun on this course. Click here for more details

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Top-Selling Products Under $50

Client Attractors

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The Brain Audit: (The Print/Limited Edition Version signed by Sean)

We have a few limited edition version of the book right here in New Zealand. This is professionally printed and you can get yourself a wonderful signed version of this book at this link

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Testimonial Secrets

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Actionable Podcasts on Content Creation and Article Writing

Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

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How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)

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U-turns: Why Almost Every Article Needs One To Create Drama

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One Announcement: How To Liven Up Your Website (The DaVinci Cartooning Course)

📅 June 04, 2022  |  View in Gmail

If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is it.

https://www.psychotactics.com/davinci/

Hello from a lovely wintery day in Auckland. Just stopping by to let you know what is happening at Psychotactics this month.

The DaVinci Cartooning Online Course: Waiting List Open

Wouldn’t you like to draw cartoons to liven up your website, blog or presentations?

Wouldn’t it be great if you could draw your own cartoons instead of having to depend on someone else—or worse, buy some ill-fitting clip art?

But can anyone draw?

You’ve been told (and told yourself) time and time again, that you couldn’t draw a straight line. But did you know that cartoonists don’t draw straight lines? They draw circles, squares and triangles and they get amazing results.

We’ve gone much too far believing in the concept of inborn talent

Since 2010, we’ve had over 247+ clients who’ve suspended that the idea of “inborn talent” and trusted the Psychotactics system. And they’ve changed the way they look at themselves.

• Would you like to get out of your comfort zone and get into the fun zone? • Would you like a challenge that enables you to release that creativity you’re not sure about?

If you’ve ever wanted to illustrate your own books, ebooks, or even your blog, this is the opportunity.

As they say, “the proof of the pudding is in the eating”.

Judge for yourself at:

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Warm regards,

Sean

P.S. If you have any questions, do email me

sean@psychotactics.com . I answer all questions.

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May 2022

Last Day for Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages On your Website + Special Bonus

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Do you often wonder if your home page, about us page or client acquisition page is working

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Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

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Warm regards,

Sean

P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic.

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P.P.S. This special offer is only valid until 31 May 2022 (US Eastern). Have a look and make a decision based on what you read.

Website Component 2.0 Special Offer

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Announcing (New!): How To Create Compelling Pages on your Website + Special Bonus (Valued at $45)

📅 May 28, 2022  |  View in Gmail

Special Bonus - ‘How To Maximise The Power Of Bonuses’ .

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ixj4ej6k47Ett1&b=CDVAEEBkUgdOi2h2Gg2rwA

Hi Seree

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 28 May to 31 May 2022 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential?

These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Introducing: The Website Component Series

Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.

And the Special Bonus: How To Maximise The Power Of Bonuses

In this 40 page booklet you will learn:

• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…

Judge for yourself at: Website Component 2.0 Special Offer

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Warm regards,

Sean

P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic.

Judge for yourself at:

Website Component 2.0 Special Offer

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Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business

📅 May 24, 2022  |  View in Gmail

How to frame the “WIIFM” (What’s in it for me?) question (and answer it as correctly)

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  Why "Work For Free" Is A Powerful Strategy

To Get Ahead As A Startup Business

  Fun CArtoon

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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​​

In 2009, I flew to Chicago to speak at an event for free. And I made $20,000.

If you’re a professional, there’s a good chance someone will ask you to do something for free. Which puts us all into a bit of a pickle. Should we respond with an outright NO? Or should the answer be YES?

And perhaps there is a middle ground that we need to explore. But invariably all of these questions are irrelevant until you ask yourself a single question.

“What’s in it for you?”

To explore this topic a bit, let’s look at:

1. How to frame the “WIIFM” (What’s in it for me?) question (and answer it as correctly as possible).
2. How to makes sure you get paid.
3. The $20,000 story—and how you can negotiate from free to getting paid.

1- How to frame the “WIIFM” (What’s in it for me?) question (and answer it as correctly as possible).

From 2017 t0 2019 , I’ve did an annual event absolutely free

I want to call it “free”, but in reality, it costs us money. We have to fly to another country, and there are internal travel and food costs involved. Which means that even though part of the travel and hotel stays are covered, we end up spending money.

The audience we speak to is quite small, often fewer than those that show up on a webinar. And they’re not always suitable matches for our business.

Does it sound like a bad deal?

If you look at it from a time and money point of view, it’s not ideal. However, one of the reasons why we make this trip is because it gets me out of the office and I meet up with other speakers.

There’s been minimal economic gain and whatever little we’ve earned has been cancelled out by the travel costs. Even so, at least until now, it has made perfect sense to speak without charging a cent.

The singular, most important question is: WIIFM (What’s in it for me?)

My benchmarks have usually been:

1- A new place to visit

2- People I might have ordinarily not met

3- An economic gain of some kind

Yet, when I started, none of these three benchmarks mattered

I was an average speaker and needed a lot of practice. Which is why I’d willingly seek out every possible free speaking engagement I could find. Usually, they were small clubs, networking meetings and local groups.

They expected little of the speaker, which suited me just fine. I could practice both my speech, pacing, watch where the audience laughed or objected and fix things accordingly.

My goal was to get an incredible amount of live practice

The practise is what you’re likely to need as well. While most people (me included) might suggest you don’t do anything for free, if you can help it, it’s not always practical advice. It helps to think of it as a course, instead. In a course, you do a bunch of assignments, and instead of getting paid, you pay for the course, don’t you?

There are times when you need to learn, and unless you get a lot better, it hampers your growth. In such situations, it’s best to stop thinking of what the experts tell you, and work for free.

Which is how I got into advertising as well

I was just out of university. I’d done some shoddy, but official advertising course that taught me little or nothing. And I had a degree in commerce and accounting, but not a shred of work experience in copywriting.

While my colleagues got jobs in tiny agencies, my WIIFM was to get into a well-known agency. Which is why I offered my services for free.

“How about I work for a month, free of cost, and if you like me and I like you, we can continue,” I said to the creative director. “If it doesn’t work out, we can go our separate ways.”

I was lucky she was more open to this strange proposition than most

Most people would have turned me down. Even offering your services free is no guarantee of any benefit to most people, because let’s face it, you’re a beginner. You’re more likely to get in the way, goof up and end up embarrassing the person that took you on.

At this point it seems like people are doing you a favour when you offer your services free of cost

I think that’s just the way to look at any opportunity that is something that appeals to you. When you’re starting in any field, people are taking a chance on you. And from your point of view, you need to look at WIIFM? In my case, every time I worked for no cost, I did so willingly, and there was a definite benefit, and not all of them were economically gainful.

Ask yourself: WIIFM? If you have enough of a reason—and especially if you’re learning the ropes—then go ahead and treat it as a course. It’s an assignment that you have to learn from, and they’re not charging you for it.

Even so, as is evident, offering yourself for free can only go so far. When do you cut the cord and start charging? In other words, when is “free” unacceptable?

2- How to make sure you get paid

Let’s say you’ve been invited to speak on 15 popular podcasts. What’s your reaction?

It’s more than likely that you’d be quite excited, even if the podcasts were each an hour long.

And you realise where this train of thought is going. Not one of those podcasts is likely to pay you for your time. You expect that the podcast episodes will be broadcast. You extrapolate the number of listeners who are likely to buy into your products or services. And yet, it’s all a thought process built on conjecture.

Yet if someone asked you to put in 15 hours of work with no return, you’d think they’re crazy.

Which kind of brings up the question: What makes one kind of situation suitable for payment, whereas the second one can remain unpaid? And what is it that makes us resent one assignment and wholly embrace the other?

I tend to boil the answer down to two factors

1: Money

2: Time

While working for free is perfectly okay when you’re getting your act together, the biggest reason why you’re in business is because you want “more control over your life”.

Without money and time, even the finest business plan goes veering off into the ditch, which is why you need to be paid for your effort.

Let’s take an example of giving a presentation

If you’ve ever been contacted by someone to give a presentation, you’ve probably been asked to do it for a pittance, or free. Maybe, they’ll throw in some travel fee and put you up in a hotel.

Yet, as you look around you, you’ll notice that other speakers—possibly at your level—are being paid. Why would such a double standard occur, you may think to yourself?

The answer often lies in the way you’re presenting yourself

When I was starting in business, I too got a dime a dozen speaking engagements—all unpaid. However, during that same period, I was also getting paid a small sum of $1500 to speak at events.

How is it possible that you can be paid and be expected to speak free of charge at the same time? The answer lies on almost any big-name author website, for example. If you want David Epstein to be a speaker at your event, you have to get in touch with Holly Goulet.

Who’s Holly Goulet? She’s the Senior Vice President of APB Speakers. Once again, you realise where this is going, right? If you end up on APBSpeakers.com you are going to be faced with a form, then asked for your budget that starts at $7,500 and ends up at $100,000.

If you want to be paid as a speaker—and I did—you need to go where people look for paid speakers

It seems pretty obvious when you think about it, but anyone directly contacting you is very likely to be expecting you to do a favour of sorts. At Psychotactics, we have cartoons all over our site.

You’d think it would be rude or even unacceptable for someone to write in and ask if they could use our cartoons free of charge. It rarely crosses their mind, and mostly they’re not trying to be rude. They fully expect to give you credit, but credit does not pay any bills.

To get paid for speaking, I got in touch with a speaking agency.

To get paid for my cartoons, I did something similar—I signed up with an illustration agency. I didn’t get paid superstar sums as I was still very much an unknown quantity, but I got paid well enough to keep the home fires burning.

There might be many situations, however, where signing up to an agency would be slightly bizarre

Maybe you’re a graphic designer or a web designer. Or you offer services of some kind. In every situation, you want to fend off the “will you do this for free”? By having a charge next to the products and services you provide.

While many of us aren’t sure about how much we will charge, there might be smaller tasks where you can estimate a rough cost, and you quote that price accordingly.

For instance, we had to deal with some developers recently as we installed a new forum on the membership site at 5000bc.

Their price per hour? $150. If we wanted to make some changes, the billing would be based on how much more time they had to spend on the project.

In short, if you want to get paid, you can’t rant and rail about why people are not paying you

You have to position yourself in the right places in the first place. You might believe that you’re just starting and no one will hire you. Maybe a top-notch agency will turn you down, but many smaller agencies will put you on their roster.

As clients go to your website, they will see they have to contact an agency. That alone will give you a bit of a boost in their eyes because now you’re more of a hotshot than they expected. And yes, there’s a chance they may simply go elsewhere.

Your job is to get paid for your time

Make sure you present yourself as a professional. If you don’t, you will continue to get requests from the outside world asking you to do things for free. And sometimes, you might want to go on those podcasts or do something absolutely free, but that is entirely your call.

Yet, there are times where you aren’t likely to get paid, and you can’t justify doing things for free, either. That’s when you need to pull out your negotiation handbook because you’re going to have to bend the rules a bit. Let’s find out how you can handle non-paid situations and still get paid.

3. The $20,000 story—and how you can negotiate from free to getting paid.

I was voted the best speaker at an event three times in a row. The fourth time, I didn’t get invited back.

Back in 2009, I knew I had to make a very long trip yet again, to a far off land. Yes, America. The workshop was closer to the East Coast, which meant I had to fly 12 hours to San Francisco, stopover and then a further 3-4 hours of travel.

It was my third trip to this event, and I was excited to get to my destination. The event was very well marketed and had between 200-250 attendees.

However, there were downsides as well

The airfare was not being covered, and neither was the hotel stay or the food. While the organiser allowed us to sell product or services from the stage itself, he also took 50% of the sales as a commission.

In short, it was heavily tipped in his direction, and we had to hope that somehow we’d recover our costs and make a decent profit as well.

This event wasn’t the first one with such conditions, either

I’d spoken once in Australia (where I barely made back the money we spent). I’d also spoken in the US before at different events. And yet, here I was again, for the third time in a row.

However, until that point, I did believe to some extent that I was in training, and that it was money well spent. Yet, in that third year, I decided to do a deal.

When you’re starting, it’s hard to decide between free and fee, but there’s an in-between mode too.

It’s called a deal—as you’d expect. And there’s no prescribed formula as every situation is different. However, if you’re dealing with someone that is not going to pay at any cost, an in-between bargain is what you need to strike.

In the case of the speaking engagement, I decided to ask the organiser to pick up the travel costs of Renuka and me—or if he weren’t agreeable to that condition, I would get to keep 100% of my sales.

At first he agreed to pick up all the travel costs, which would have amounted to about $3500

However, later, he decided he wasn’t going to pick up the bill and agreed to our terms. Which turned out to be a slight misjudgment as we sold approximately $20,000 worth of products and services from the stage.

Which, seems like a lot—and is a good payday no matter how you look at it—but we’d done our groundwork. We’d spoken at many events, bombed badly, learned the ropes of speaking, selling and yes, negotiating.

There’s always room for negotiation

At speaking engagements, you could ask to sell something or to have an extra table where you demonstrate your products. You could work out a pre-call or pre-webinar where clients tune in to listen/watch you, thus warming you up to them before the event.

If you’re not into speaking, there are likely to be things that you could ask for, as a barter. When I first started, I’d draw cartoons free of charge, but I’d get costly books from the publisher or marketers online.

Expecting to get paid in cash and having costs paid is not as crazy as it sounds, but saying no is not always the best solution. You need to weigh up your options and see what you have to lose, and potentially what you can gain.

The organisers are no dummies

They know people have to eat, get clients etc. And yet, there may be times when you can’t think of what to ask for. In such a condition, simply state put the decision making in the organiser’s camp.

Tell the organiser that since we’re all professionals, there has to be some value in it for everyone. Ask what they could do for you. Don’t ramble when you ask this question. Just keep it down to a single line: What could you do for me to make it a fair deal?

It might be that they’re unreasonable, in which case you can sit on your high horse too. However, in many cases, they’re likely to come halfway. At which point, the negotiation doesn’t need to die. You can still push for a little more if needed.

But shouldn’t they pay you anyway?

They do pay for everything else. Electricity, petrol, rent, airfares. There’s no bargain there, is there? You’ll be surprised. Even in those situations, there could be a bargain.

Airlines may barter for your services, offering fares in exchange for work or publicity. Petrol, or electricity, I’m not for sure of, but people are doing deals everywhere that may not necessarily be dollars and cents, and yet still count as money. There is a point, however, where you may decide that only hard cash will do.

At Psychotactics, we did many deals when we were growing up

We don’t do that now. If I do something free, it’s because I’m doing a favour for a friend. Even so, I will still ask them to pick up the costs—if any. However, I think it’s important to not simply think of the payment issue in black and white alone.

A big shot might tell you that you have to be paid as a professional. That’s true, but it’s also black and white. Look at the greys too. There’s a lot to gain in-between as well, and those greys may well pay the bills after all :)

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Two Announcements: Coming in June 2022

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How To Start Up Online—Without Going Around In Circles

How to get from being unstuck, to idea generation to creating expertise online

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  Product Offers: Links you should visit

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Chaos Planning

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Why You Need To Start A Project—Not A Business

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How To Restart A Stalled Project: The Middle Of The Project Method

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Learning Strategy Tweaks: How I Use Slightly-Odd Ways To Ramp Up Learning

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How To Accelerate Learning (And the Surprising Power of Fun)

📅 May 21, 2022  |  View in Gmail

Fun seems obvious as a concept. But “fun in learning” almost seems like a bit of a paradox

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  How To Accelerate Learning

(And the Surprising Power of Fun)

  Fun Cartoon here

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Fun seems obvious as a concept.

But “fun in learning” almost seems like a bit of a paradox. What is “fun” and how can you find it, let alone use it when you’re teaching a skill? Let’s take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet again.

​​

Think of how rigidly your desks at school were placed

Now think of all the schools in almost every country, and you get the idea of conformity and rigidity. And yet if you look at a video on YouTube about the language teacher, Michel Thomas, you’ll notice something quite odd.

Thomas has been given what could be considered the most challenging students in the class. And his mission is to get them started on learning French. However, Michel Thomas does something entirely unexpected.

The students are clearly in a classroom, but their first task has nothing to do with learning the language

Instead they start by getting in sofas, moving screens and creating an atmosphere that’s more like your lounge, rather than a room you’d find in a school. Thomas says, “Learning should never be work. Instead, it should be a pleasure”.

How about we upgrade that to a bit of fun, instead?

Incredibly enough we have to define the concept of fun. Fun, at least in this context, is the opposite of intimidation. If you looked at the classroom and the desks represent intimidation, then the opposite of that scenario is fun.

The biggest reason for fun in learning is because learning itself is kind of annoying.

It starts off being very exciting, of course. If someone were to ask you if you wanted to learn how to draw, you might say yes. If you were nudged enough to believe you could dance, you might stand up unsteadily and go along. And whether you’re learning to write a book, or skip your way through Photoshop, it’s fun at the start, and then all hell seems to break loose.

But why is this the case?

It’s because the teacher hasn’t identified the intimidation factors. You know how this saga rolls out don’t you? You get a course online, and it starts gamely enough. Then you tend to give up, shortly after. And people nudge you in the ribs and say, “you should make it a habit; you should persevere”.

But why did you give up in the first place? You know the answer already, don’t you? If you were having fun, or if there was a nice little “carrot” at the end of the activity, you’d never need any incentive. You’d show up anyway, wouldn’t you?

Clients are pretty smart. They know why they’re headed to a workshop or a Taking Action Forum. They know the real purpose.

• But why does the traditional system have to be so dull, so very boring? • Why does it have to be restricted to one after-event party or one meet and greet?

You can teach Photoshop at a cafe just as you can teach it in a boring environment. And that’s just the starting stage for a teacher to consider. Within each course, there are fun bits and parts that intimidate the heck out of everyone.

Why not look at the intimidation and see how you can make it fun?

Clients join 5000bc because they feel the loneliness of working alone. It’s an online community that has many aspects to it. And one of these aspects is the “taking action forum”. You go in; you post what you’re going to do, you get a buddy, and off you go.

Except, not everyone was off like the wind. Some would start and then stop without warning. Why? A bit of intimidation or confusion enters their life, and it’s not much fun having to report back.

But what if the reporting back was fun?

Renuka and I often discuss a lot of how we can make things more fun on our Friday coffee trips. And Renuka is slightly famous for handwritten cards and sending New Zealand chocolate. We already send out over 500 bars a year, but she suggested we create a little more fun. And here’s how it went.

If anyone posted a goal in the Taking Action forum and then followed it up for a week—yes, just a week—she’d send them chocolate. Almost overnight, the Taking Action forum went slightly bananas.

Was it fun to go for the reward? Of course, it was. Can you buy yourself a bar of chocolate from the corner store? Sure you can, but that’s no fun, is it? Instead, you get a bar of chocolate all the way from New Zealand.

And the same sort of fun applies to workshops

If you ask clients why they’re at a workshop, they often say: to learn the skill. And that’s true, except for one minor point. If you announce that the workshop is going to start at 8 am and go to 8 pm, they all groan. Wait a second, wasn’t that the agenda?

Wasn’t that the whole reason why clients were showing up to the workshop? But the moment you put them in a room with no escape, they look longingly at the EXIT sign. Working, studying, learning—that’s all intimidation. The EXIT sign represents fun.

Which is why you build a workshop around the EXIT sign

You talk as little as possible and send clients out to do assignments. You get them back in the room to take stock of their progress, and off they go again. At a Psychotactics workshop, clients spend ⅔ of their time outside the room. In the Netherlands, for instance, they weren’t even in the building.

They’d go for a walk for 30 minutes and come back having finished their assignment as planned. And the fun isn’t just built around the workshop itself, but before and after the day is complete as well.

In our Brussels workshop, everyone went on a train ride to the Tintin museum. Munich was about going to the Old Masters Museum. In Washington D.C. we went to the Smithsonian. In Vancouver, we jumped on a boat and went to across the island and had a scavenger hunt.

Yes, you read correctly. You get no points for getting it right. You get it wrong. In the info-product course, there’s a section where clients have a tough time wrapping their heads around the fact that you can take any three topics, string them together and create an information product.

Which is why they’re given an exercise which is a whole lot of fun and try as they may, they can’t get it right. In fact, everyone gets it wrong, and it’s a barrel of laughs.

Which brings us to an interesting point: what do you do next as a teacher?

• The first thing you need to do is make the environment as interesting as possible. • The second thing is to figure out which portions of the course are difficult, and then isolate those parts and make them fun. • The third part is not to try this all by yourself. Ask your clients how they would make it fun. You’ll be surprised at the answers you get.

And this fun element isn’t restricted to live training situations

Do you make videos on YouTube? Well, so does Peter McKinnon. What is the difference between him and thousands of other photographers on YouTube? He’s fun. In one episode he shows the audience how to instantly wipe off the camera data immediately, then he shakes it to get the data back.

At first, the audience is gobsmacked until they realise McKinnon is having a go at them. Look at the comments, and you’ll see none of the hatred.

McKinnon is clearly having fun and getting his audience to follow—even while educating them. Stories on podcasts, that’s fun. Cartoons in books, that’s fun too. There are squillions of places you can bring fun to the table.

Once again, if you don’t know where you’re scary, ask your audience. They’ll tell you what you’re doing that’s intimidating and also how to fix it quickly.

This fun element also applies to your learning

All around you, you’ll hear people giving you the advice to turn off your distractions. Sure, if that’s getting in your way, do it. But I get a lot done, and I spend every 30 minutes on the floor. Why? Because I want to rest my back, and while I’m doing that, I’m laughing my head off. I’m watching comedy on YouTube.

I’ll watch Danny Bhoy, Live at the Apollo and other comedy series. From time to time, I’ll head to Pinterest and check out what’s popping on those screens. Twitter that I avoid, but Facebook is another place I’ll go to waste time. I don’t want my day to look like something out of St.Bernard’s Monastery. I want to have fun.

Which brings us to the end of this article

Learning is largely boring, whether we like it or not. As a teacher, you have to do your due diligence (which in itself sounds boring). Find the bits that clients struggle with.

How can you fix that and make it fun?

—Photoshop was designed to put you to sleep. Instead of nodding through fixing a photo of some flowers in a vase, how about picking up pictures of things you like and playing with them instead?

—Can you get your kids to skip while teaching them?

—Can you get your clients to submit their work as stick figures instead when learning to write headlines?

You know what fun looks like. Now go ahead and remove the intimidation and make it fun — both for you and your clients.

  Fun Cartoon here

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—Habit Change? 3 Unusual Angles On How To Look At Habit Transformation

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Free Reports

— “Why Headlines Fail (And how to create headlines that work)”

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— The Brain Audit Excerpt: Why Clients Buy (And Why They Don’t)

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FindingYour Mick Jagger Moment: How To Transition From Task To Task (And Avoid Getting Distracted In The Switchover)

📅 May 17, 2022  |  View in Gmail

You and I need to know our energy black holes so that we can waste time effectively.

  Psychotactics

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  Finding Your Mick Jagger Moments:

How To Transition From Task To Task

(And Avoid Getting Distracted In The Switchover)

  Load the images to see the cartoon. It works!

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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​​

What’s the difference between 4 am and 4 pm?

If you ask me, personally, it’s a world of difference. At 4 am, I’m raring to go. I can write an article, draw cartoons, or write “War and Peace”, if I put my mind to it. At 4 pm, I’m a shadow of my 4 am self.

I’m distracted, bored, and bouncing from Facebook to Pinterest and randomly checking e-mail in between. You know exactly where I’m going with this example, don’t you?

When we look at our world, we treat every hour exactly the same—and it’s not.

I’m like a vegetable right after lunch. Which means that from around noon to well past 4 pm, I’m better off going to the cafe, taking a nap or doing something that most people would consider to be unproductive. Yet, the reason why those unproductive hours can exist is because they’re energy black holes.

You and I need to know our energy black holes so that we can waste time effectively

Wasting time randomly doesn’t bring us joy and warmth. But if we’ve diligently go out for a coffee, or take a nap, that’s pure strategy. Learning to recognise when you’re hopeless at doing stuff is the key to getting stuff done and switching back to high gear.

And most of your day is going to consist of terrible energy hours, not-so-terrible and finally, those hours when you’re like Mick Jagger prancing on the stage.

Which are your Mick Jagger moments?

Do you have zones every single day that work well for you? We all do, don’t we? My 4 am is my wife Renuka’s 8 am, and yours maybe 11 pm. But we all know when we can be superduperfragillisticexpealidocous.

This means that we have to get most of our work done in those zones. Whether it’s creating a new presentation or writing an article, we need a full charge for those activities as they’re far more power-hungry.

Yet, we struggle and get distracted, even when we’re in the right zone and ready to go.

A big chunk of the blame must go to a lack of preparation. If you’re about to write an article, you’ve got to have the outline in place. Do you have the opening story ready? What about any research you need to put in the piece?

If the prep work isn’t in place, it’s natural to start digging for a story or doing slightly pointless research. Your energy level is now steadily burning out on a low energy task. All of the mind-numbing stuff should have been kept for the times when your energy is low, and you couldn’t care less if you found the right information or not.

When you use high-quality octane to drive a bullock cart process, you’re not making the bullock cart faster. But you sure are wasting the octane.

Time management is a slightly stupid concept

Time management works well if every hour were identical in terms of energy. The way to work with your energy is to make sure you know your black holes of energy. Use them to recharge, either by napping, or taking a walk or simply doing low level, mindless tasks.

The middle ground is where your energy is not so great and you can handle tasks that don’t suck up all that octane. And that leaves us with the high energy zones, which if you waste, are just lost. And it makes you feel crappy, which creates its own doom loop of lower energy.

Be aware that at the core of all of these energy zones lies a planning strategy

I spend a good chunk of my time in planning. Maybe I’m planning for a webinar, or a podcast series, or just the strategy for our business. I have to fit in all that, as well as make sure I get my watercolours done, cook breakfast and lunch and upload my photos to the photo book I’m creating.

I like to wing my way through the day, and sometimes that randomness works. However, if I’m going to get real work—and play done—I have to plan. Most of the planning is done usually at the cafe, in my low energy zone. The black holes of energy, it seems, aren’t as bad for productivity. They’re just different.

As a first step, however, get to know your black holes.

Even if you nap, or whittle away the time it’s a good use of time. However, it’s in the black hole zone that you can also put together the plan and do the preparation work. And then when your high energy kicks in, you’re off like a rocket, finishing work in a fraction of the time.

And now, you have time to waste :)

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Finding Your Mick Jagger Moments: How To Transition From Task To Task (And Avoid Getting Distracted In The Switchover)

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The Crazy Philosophy Of Psychotactics (And Why It May Help You In Your Business)

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Planning On Starting A Membership Site? How To Decide Which One Is For You

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqKm80tnq7Ett1&b=c7_PlQe.h8LAnSmyYlbBlQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqKm80tnq7Ett1&b=1gMMlHpplXwt6BZFDM1kKA | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqKm80tnq7Ett1&b=IRRoweio9USbVY1IfXpWBg

Why You Need To Start A Project—Not A Business

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=JqKm80tnq7Ett1&b=TSW2r6mpm3SEc1gWIfbp2Q

Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business

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How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)

📅 May 14, 2022  |  View in Gmail

We don’t often have success with scripts, because somehow we haven’t gotten the attention

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=HjGqPite_RsfGYwLIkRfIw

A sales pitch isn’t something that you and I look forward to at any point in time.

When people ask what we do, we are often unsure what to reply.

Sometimes we may have a script that we’ve practiced over and over again. Yet we don’t often have success with scripts, because somehow we haven’t gotten the attention of the prospect.

How can we bypass the tedious answer and create a small 2-minute sales pitch that gets the prospect involved? Let’s find out:

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=HjGqPite_RsfGYwLIkRfIw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=1MXQ1B12QYCtAu4A4YjACg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=T6sGHvNdPLYVd8sDNOa6Tg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=oMyFeTb_nij6EZycORFnqw | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=eehJwJXcECuF5NWqgcYOow

Three binge-worthy podcasts on ‘Pre-sell’

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=iuggVuiIA4J55QnlR9jMcQ

1. How To Use Simple Stories To Pre-sell Your Products And Services

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=iuggVuiIA4J55QnlR9jMcQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=yhquh80A.waqpOFwVZpkXQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=SrbOlJZF.qZU5gu4hX3v1g | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=ZZRIof6P2mCxgz5HG4X2Hg |Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=xs4Tcw_O3kBEZ1AhfhQvQQ

2. How To Strategically Tackle Promotion Of Products and Services

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=P36WbDhnYTudR_c5CaBtfQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=u_TAPRbLFz1MpCXC6TeJIw | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=M7iLayG63OrbaA6Hoe3oQA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=Adb7oxMjA.X8aNLbhcUD.w |

3. Pre-Sell Strategy: (Some Unusual Questions)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=j61k5RmaMDpTY1uzFhxIbg | iTunes

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https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=fZE.AtbYCHTnhiVtZn3gcw | Spotify

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https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=vQ4gBW4KweWdLWYXRc0vSw

Warm regards

Sean D’Souza

P.S. Would you mind sharing this podcast with one person?

I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

How To Write A Sales Pitch In 2 Minutes (And Get Your Customers To Want To Know More)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=HjGqPite_RsfGYwLIkRfIw | iTunes

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https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=T6sGHvNdPLYVd8sDNOa6Tg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IxTysgZH7Ditt1&b=oMyFeTb_nij6EZycORFnqw | Google Podcast

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Pre-Sell Strategy: How To Strategically Tackle Promotion Of Products and Services

📅 May 10, 2022  |  View in Gmail

Let’s find out what’s involved and how you can systematically manage the pre-sell.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=9r0b7YfrEA3ktKlMizlFcg

Pre-Sell Strategy: How To Strategically Tackle Promotion of Products and Services

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=9r0b7YfrEA3ktKlMizlFcg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=9r0b7YfrEA3ktKlMizlFcg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=bghaE1Sc8yfSAtOGnbbAFw | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=zc2Qt.yZJXpdG4_NfVSFCQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IgBbOKZe47Ett1&b=4H4enNog8f1CB6lVIrC1Pw |).

​​

How do you introduce the concept of roundabouts to motorists?

The concept of the roundabout was a French idea, but it was the British who made the most use of it. But the roundabout was still a bit klutzy until 1969. In the year, traffic engineer, Frank Blackmore, who invented the modern roundabout, helped introduce the new idea to motorists. He would park himself on a traffic island and shout out instructions through a megaphone-like-device.

It was because of Blackmore’s simple plan that made the roundabout work

His idea was that entering vehicles had to give way to traffic that was already moving on the roundabout. And if you’ve ever been on a roundabout, you know that it’s such a delightful invention. Unless, of course, it’s a huge roundabout and there’s loads of traffic. That’s when it becomes a bit of a nightmare.

Similarly, when you’ve got just one or two products or services to pre-sell, it’s not hard to get a sequence together and get the sequence going. But when you’ve got three or four, or like us almost 17 different products and services, it seems like a logistical nightmare.

And yet you can pre-sell your product or services, and yes, there is a bit of complexity involved.

Let’s find out what’s involved and how you can systematically manage the pre-sell.

Stage 1: Which products are the most important? Which are not?

Stage 2: Have we created a “separate section” for each of the vital products/services?

Stage 3: How can we create urgency and scarcity?

Stage 1: Which products are the most important? Which are not?

The term “important” is probably too vague. The importance of a product or service is dependent solely on your strategy. Let’s say you have a product that’s priced at just $20. Is it more important than a product that’s priced at $2000? The answer depends on your strategy. Let’s say I have a book that you’re writing at this point.

It might be personally relevant for you to get the book into the hands of as many clients as possible. In such a case, the $20 would outweigh the $2000. In which case, you’d start with the book pre-sell right now, and then work out a sequence that would head directly to the launch. Later in the year, you might have a $2000 product that, if sold to 40 people, would generate $80k, then that’s the most important.

In the case of Psychotactics, you’ll notice that not all the products or services are in a pre-sell sequence

Take the example of products like “Outlining” or “Chaos Planning”. And it may seem like their lower price point is what relegates them to this non-pre-sell bracket. But even higher priced products like the “Copywriting Course” aren’t in any pre-sell sequence, because we’ve only wanted a few products to have on pre-sell.

And in time, things may change.

Some don’t even have a sequence, e.g. Psychotactics workshops

Many of the workshops in the past few years have filled up without needing to go to a list at all. Is there a pre-sell of sorts? Yes, there is. But it’s not done through e-mail or any reminder system. We have other groups that we run separately in WhatsApp.

When the workshop is ready to roll, we merely let those groups know, and it’s not unusual to have 70% or more of the workshop filled through that backchannel. The remaining 30% fills up without too much of a bother.

Which, of course, means that the first stage would be to figure out what’s important, and why it’s important to you at this very moment. And as that situation changes, why the next product is essential, and so on. The importance will determine why you’re pre-selling one series of product or services and not the other.

Be aware that you can put every product in a pre-sell sequence

But it’s a heck of a lot of work to set it up and then to monitor the sequence. Sanity calls for fewer, more strategic moves to be made so that you achieve the goals you need to meet.

Which takes us to the second bit. Stage 2: Have we created a “separate section” for each of the important products/services?

Stage 2: Have we created a “separate section” for each of the important

products/services?

Having determined what we’re going to promote and pre-sell, we have to create silos. I’m keen on launching a book called “Suddenly Talented” sometime next year. If we make announcements, create snippets and give out samples, it’s already a good strategy. However, it’s far better to create a separate area.

Which is why we created a silo: psychotactics.com/suddenly

What is that separation creating?

It’s getting clients to opt-in to a specific channel. They’re interested in the information that is likely to follow before the launch of the product. And if I were to do this task correctly, I’d have to find myself a good barista, order a coffee and work out what goodies I’m going to send that list and how often.

Because it’s an explicit opt-in, they’re likely to be more eager to receive goodies. And to be clear, information and announcements are fine, but goodies are the best. What we’d need to do, is create enough excitement, enough enticement, so that the final launch isn’t this last minute “buy my book” scenario.

We have silos for the Article Writing Course, the Info-Product Course and others

Yet, there’s still a problem in place, isn’t there? Just because someone has signed up for the book on talent, doesn’t mean she won’t sign up for the Article Writing Course. And if this client is super-eager, she might sign up to quite a few others.

As you can tell, it feels a bit like an asteroid belt where one e-mail could clash with the other at any point. It seems like there’s a good chance that the client could wake up one morning and find five different sets of goodies all from Psychotactics.

And yet that situation never occurs

It’s because the goodies go out with a higher frequency in the run-up to an event. Which means that through most of this year, you’re likely to get a few e-mails or podcast announcements. Nothing over the top, just a few to keep you abreast of what’s happening.

A set of goodies may be slipped under your door too, but just enough to keep thing moving along. The only time you’re going to see a step up in activity is between 8-16 weeks before the actual launch date. At which point, all the other pre-sell volume gets turned to low. The focus becomes one product or one service.

And yet, you may never need to turn down the volume if you use editorial well

Do you see what’s happening right now in this very article? You were told about the “Suddenly Talented” book. You were told it will be launched maybe next year. You even have a nudge with the link above which allows you to opt-in.

Those are three sets of pushes in one article. Now think of all the articles, all the presentations, every webinar, seminar, audio, video—every single piece of editorial that is being put out from now until the launch. If you include your product or service as an example, you are already pre-selling.

There’s an added advantage too

Because it’s editorial, I don’t have to scamper through the information, and neither do you. In one presentation on pricing which we call the “Yes-Yes” presentation, we spend over fifteen minutes going over every point of the Article Writing Course. Is the audience offended? Are they mad at us for taking up their time?

They would be if it were merely a pitch. But if you watch the video, you’ll notice that it’s helping the audience structure their price sequences. It’s helping them get an additional 10-15% per year if they put the advice in place. They know you’re pre-selling some other product, but as long as you’re helping, they’re happy to listen, watch or read.

There is a caveat, though

If you’re going to make three passing comments, you may not need to have other examples in your editorial. However, the moment you’re taking up a sizeable amount of the editorial content, you’ll need other examples as well.

While the video does talk about the Article Writing Course, it also has other examples, like the IceBreaker t-shirt, a real estate company and other examples.

It’s a bit of a balancing act, and if you’re going to drone on about your own product or products, it’s irritating. There’s no formula for how much of the other examples are needed, but slipping even one or two removes the lopsidedness.

You can create separate sections for pre-sell, but you also don’t want to miss out on the almost limitless editorial opportunity. If you play it right and increase the volume of pre-sell closer to the date of launch, you’re unlikely to get too much of an asteroid-like-clash.

However, if you want to achieve a consistent, almost recurring levels of sales, you’ll also need one very obvious set of tools. They’re called: scarcity and urgency.

Stage 3: How can we create urgency and scarcity?

“Why don’t you have the Article Writing Course every more frequently?” said a client to me.

“Good question. Because the course is like jumping from the frying pan into the fire,” I said. And then I went on about how intense the course can be both for the clients—but also for the teacher. And yet, that wasn’t the complete answer to her question. The more significant reason for not having the course every year was, scarcity.

“If the course were held more often,” I said, “doesn’t create scarcity”.

At the back of my mind, I was holding firm to the story of the late Gary Halbert. Halbert was considered to be one of the most in-demand copywriters on the planet at one point in time. And he decided to cash into his fame by hosting a series of workshops. Almost instantly, the workshop was filled, so he announced a second and a third. And then yet another.

Do you see where this story is going?

Of course, you do. You and I depend on a lack of scarcity when we go shopping for just about anything. If we head to the supermarket, we expect to find beans, chocolate, ice cream, and bread.

The moment we realise that an item is scarce, we want it more than ever before. This scarcity mentality applies not just to the “essentials” like chocolate, but also to something pretty random like a special fountain pen you’ve wanted to buy. Or even the seat at the restaurant that looks out onto the harbour.

Halbert’s fourth workshop, as the story goes, was a bit of a dud

Which is precisely the reason why we make products and services scarce on Psychotactics. Making products rare are a superior form of marketing, provided certain conditions exist. We’ll get into the conditions shortly, but let’s look at how scarcity works in our favour.

1: It created urgency.

Most courses, products, workshops etc. on the Internet have primarily depended on affiliates at one level, but there’s almost a stampede towards advertising. How do you tone down or even eliminate the need for any external source? If you’ve tried to sign for most Psychotactics courses, even 24 hours later, you’re likely to have realised that it’s every seat has gone.

It’s essential to have the course fill up, or the product sold out

It’s a clear cut case of revenue, but there’s also the other, more serious side to creating this scarcity and urgency. Because you sell out quickly, you don’t need to waste weeks, and possibly months, in trying to sell your product or service. If you’re a diligent teacher, you now have time to celebrate, as well as create valuable resources for your clients.

The energy that would have needlessly gone into writing more promotions, two dozen e-mails, and motivating all your affiliates is slightly unnecessary. The products that have a lesser priority in our schedule require more promotion and ironically, the more important ones, require less.

Interesting, isn’t it?

It means that you don’t have to be like a maniac, trying to push everything to your audience, year round. You selectively pick the product or services that work for you, either from a revenue point of view or from a client acquisition/retention. When courses or products sell quickly, we can get on with the job of making it even better for the client.

Not surprisingly, this act of making the experience richer and more in-depth for the client brings them back repeatedly. Which then creates a vortex of scarcity in your favour. The first advantage of scarcity is additional time and lots more energy.

The second reason is a spike in revenue

It makes perfect sense to a client when 16 seats sell out at a workshop. Or if 25 seats sell out for the cartooning course. It’s a training scenario and to ensure a high standard, you have to have a fixed availability. What seems to perplex clients a lot, is when digital courses like the article writing course or the info-products course have a fixed number of copies.

This change boosted our revenue by around 500%

In our case, it went from approximately $30,000 per annum in 2016 to about $130,000 per annum by 2018. Notice that they were the same products, and had an identical sales page and even e-mail sequence.

Just the factor of scarcity changed. The limit of 25 or 16, or 35 is what causes clients to avoid procrastination and to make their decision immediately. It’s not uncommon for Psychotactics clients to put a real alarm on their phones.

The revenue figures for 2016 were based on pre-sell but not on scarcity

A client could come in any time during three days and buy the product. It’s still the same pre-sell sequence. The results are dramatically different. The smaller window of opportunity has worked a lot better for us and consistently continues to do so. The additional revenue we earn isn’t necessarily padding our bank accounts.

We make approximately the same sum every year and have tried to keep the revenue to about 3x of our expenses. The scarcity boosts the revenue, and as a result, we can spend more time answering questions in detail in 5000bc or spending more time helping clients. There’s no need to have to rush out and start yet another promotion because the additional revenue acts as a wonderful buffer.

Pre-sell itself can work. Creating silos also works.

But it’s scarcity that creates urgency. And that is easy to overlook. There are many ways to create scarcity, of course, but just for the sake of simplicity, reduce the number of seats.

Which takes us to an important point: How do you design scarcity?

It’s not uncommon to wildly be off base when predicting how well your promotion will do. Some of us are too modest, and some expect a lot. However, pre-sell works on the simple, yet frustrating game of “musical chairs”. If there are many people in the room, you put out just a few chairs.

The greater the number of chairs, the less likely the results will work in your favour. Notice that at Psychotactics, we have several tens of thousands of clients on our list. How many seats do we offer at our workshops? The answer is 16.

How many are allowed to come to a meetup? Just 15. Even online courses are restricted to a tiny figure of between 20-30, depending on the course itself.

It’s an extreme version of musical chairs, and it works. And with a little luck and lots of planning, will continue to work. When you’re designing your set of musical chairs, err on the side of scarcity.

Scarcity creates urgency, and if the chairs fill up, you can add another chair, but slowly, and one at a time. Until of course, you reach a limit.

Gary Halbert must have learned from his experience of trying to sell too many

workshops and not creating enough scarcity, which is likely how we know the story.

It’s an excellent story to keep in mind alongside these three points.

Stage 1: Which products are the most important? Which are not?

Stage 2: Have we created a “separate section” for each of the important products/services?

Stage 3: How can we create urgency and scarcity?

And even if your product launches seem a bit chaotic, like on a big roundabout, you can manage them and still keep every launch rolling as smoothly as possible.

Last day: Special Bonus: Website Strategy Masterclass: (Free when you join 5000bc)

📅 May 07, 2022  |  View in Gmail

How to create a website that not only attracts more customers but actually gets them back

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

Today is the last day to get the Special Bonus: Website Strategy Masterclass when you join 5000bc.

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc. So what is 5000bc, and what is the Special Bonus—Website Strategy Masterclass about?

Let’s have a look.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.

Even today we are still using the same strategy successfully.

• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.

Websites fail because you don’t understand the core of what drives business

For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.

And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?

Presenting the Website Strategy Masterclass Home Study Course

(Free for 5000bc Members)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

The Website Masterclass is not some quick system

This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.

Ready to join 5000bc and get the entire workshop, notes and bonuses?

Click here to get this offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=dNssQdOYtIqIEektFMh1Tg

Warm regards

Sean D’Souza

P.S. This offer expires on 7 May 20212 (11:59 pm New York, Eastern USA).

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

P.P.S. And what else has 5000bc got to offer you?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

If you’re a business owner, you know how lonely it can be in your world.

And now, like most people on the planet, we’re unsure where to go or what to do. We’re stuck in our homes, and it seems odd to want to start up a project or do something.

The volume of chaos is so great that it’s hard to focus

Yet, it’s also the precise time that will give you the time to ask questions, get answers and finally get that project going. We all complain about having no time, and time is still a premium, but we do seem to have just a smidgen more of time these days.

It’s like a Yoda quote: There is no try, Luke. There’s do. And there’s don’t.

If you’re in the “do” category, I’m in 5000bc, ten or twenty times a day answering questions and helping you move forward. And there are members who are just as knowledgeable who can help you too.

You can ask questions and get an unending number of answers. And often so quickly that it seems like consulting. Not consulting once a week or once a month, but every day, or ten times a day if you like.

The motto of 5000bc is: be kind, be helpful, or begone.

If you are looking for a community that simply slap each other on the back, are always promoting themselves, then 5000bc is not for you.

What you’ll find in 5000bc is solid information, but more importantly, solid help.

Help from me (yes, I’m around 20-30 times a day, answering questions in great detail) and other members who pitch in and help. And having a community to talk to, to work with and bounce your ideas off, is incredibly valuable.

There’s an old African saying:

If you want to go quickly, go alone. If you want to go far, go with a group. And yes, if you go with a helpful group, you enjoy the journey.

Yes, it’s the last day to join before the waiting list goes up, so get in the community and let’s go far.

Here is the link

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

Warm regards,

Sean

P.S. See you in 5000bc.

This offer expires on 7 May 20212 (11:59 pm New York, Eastern USA).

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

Here is what Monica Stapleton has to say about 5000bc

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=3aamYwfaho5b9nz6MgQJbw

I’ve pretty much stopped following all other business marketing and strategy mentors. 5000bc is where I feel I’m going to get the answers I need, personally.

What I like about 5000bc—My list so far:

1. The “safe” zone of 5000bc is an unbelievable “find” in this world. So rare, and so valuable. With every other group I’ve been a part of, whether it’s a mentor or a writing group, there is also a stressful environment of pressure to be a certain kind of person or do things I’m not comfortable with, or measure up somehow.

2. Sean’s quick, personal, supportive responses to my emails have surprised me and they set the tone for everyone else in the group.

3. The supportive group there is amazing. I’m not used to being a part of such a supportive, positive group, and it’s taking a little getting used to.

4. I value vulnerability and humility, and I finally feel like I’ve found a place where I belong. It’s incredible. I feel that making a place where introverts have the necessary space to grow is an unbelievably rare find.

5. Along with all that, Sean still manage to produce the right motivational “pressure” or encouragement to do it right and get good results in a way that actually makes logical, real sense.

6. While I know everyone is going through the same challenges, I do sort of have a unique set of fears, and I think I really need the space 5000bc creates in order to spread my wings. I’m really not made for a dog-eat-dog world, and I don’t do well in that environment. I’m sorting that problem out. In every other group I tend to go undercover very quickly, and I don’t make headway.

7. Renuka’s encouragement when I first started with 5000bc to get started with my first TAP (Taking Action Plan) was PERFECT.

8. The TAP (Taking Action Plan) experience was one of the most meaningful experiences in my lifetime. I made such huge headway in my personal health, and felt extremely encouraged by the few people that took the time to go on my thread and say encouraging things to me. I can’t tell you how much that meant to me. I broke through a ceiling I’ve been hitting for the last ten years, or more. I figured out a few clues that I’m still following and continue to have more breakthroughs as a result of the headway I made in that three week TAP. I’m still in shock about how important that was, and all that I discovered. I can’t wait to take on another TAP with business goals and break through more ceilings in these other areas.

9. Sean really listen. That might need to be placed higher up on this list. The experience in 5000bc is so personal that I have no desire to go back to any of the other groups where I have felt distant and detached, and I wonder about the advice given, which is painted with such a broad-brushed stroke it doesn’t have any bearing on my personal life at all. In two other groups where I did reach out for some help, I felt like a child being scolded on the receiving end. Even knowing I had to keep pushing forward, it made me cautious about what I would put out there in those groups. Now I don’t want to go back to them at all.

10. You’ve won me over with the support of this group, and I think the group Sean managed to create is the thing I want to emulate in any health coaching practice I create in the future. The value of the group dynamic is probably more important than anything else, and since I want to involve people in personal change and growth I think that’s an important piece that other models are completely missing. All the marketing strategies in the world that involve just getting your story out there can’t make up for the problem of the impersonal, one-size-fits-all approach.

11. Sean and 5000bc insights are incredibly deep and wise. There is no other resource that I know of, that makes such great sense out of the psychology of marketing and writing. Your approach feels right to me in every way. I have yet to read anything you’ve written and think it didn’t apply, or wasn’t that important.

12. There is so much value in 5000bc that I have enough information just by belonging to the group, to keep growing as long as I want to.

13. I’ve made more personal headway in the few months I’ve been following you than I ever did in other groups. It’s the combination of truly understanding the psychology behind marketing and the safe zone for personal growth that is an amazingly powerful combination.

Monica Stapleton

FL, USA

Join us:

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J6ol1.mde7Ett1&b=2iQKg.9ojv.nIOWRwasu3g

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rEzsHCycrGw=

Special Bonus: Website Strategy Masterclass: (Free when you join 5000bc before 7 May 2022)

📅 May 05, 2022  |  View in Gmail

How to create a website that not only attracts more customers but actually gets them back

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHg7D6puu7Ett1&b=4VCw75q8SvGOgAu5hXL16A

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHg7D6puu7Ett1&b=4VCw75q8SvGOgAu5hXL16A

In 2006 we conducted the website strategy masterclass. It was based on the precise steps involved in attraction, conversion and consumption. The specific psychological factors that every website must have–and without which you’re just wasting your time and money.

Enve today we are still using the same strategy successfully.

• Yes, technology has changed. • Yes, we have new media to communicate our message. • Yes, our website design has changed over time.

Websites fail because you don’t understand the core of what drives business

For clients to keep coming back to your ‘restaurant’, and keep eating the ‘meals’ regularly, you need to have a powerful strategy in place. A strategy that guarantees the return of the customer. That will not only get the customer back but over time, the customer will buy more from you and buy at higher prices.

And how do you create a website that not only attracts more customers but actually gets customers to keep coming back?

Presenting the Website Strategy Masterclass Home Study Course

(Free for 5000bc Members)

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHg7D6puu7Ett1&b=4VCw75q8SvGOgAu5hXL16A

The Website Masterclass is not some quick system

This Home Study Course is about a simple, step-by-step system that we’ve used ourselves to grow Psychotactics over the years to the point where it pays us a handsome return and affords us a comfortable lifestyle. This information is not meant to impress you. It’s just to show you that if you use the right strategy, you too can achieve what we’ve achieved in a reasonable time frame.

Ready to join 5000bc and get the entire workshop, notes and bonuses?

Click here to get this offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHg7D6puu7Ett1&b=.2nI4qF1F34TnbsOd67ADA

Warm regards

Sean D’Souza

P.S. This offer expires on 7 May 20212 (11:59 pm New York, Eastern USA).

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JHg7D6puu7Ett1&b=4VCw75q8SvGOgAu5hXL16A

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rEzsrJwsLKw=

Announcing: How To Join 5000bc (Without being On The Waiting List)

📅 May 03, 2022  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away. ​​​​​​https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjBIUm2vu7Ett1&b=uBfRqEp4crnZhXwbW_jOKg

We’d love to have you there if you think it’s the right place for you :)

Warm regards, Sean P.S. Make a decision today based on what you see. ​​​​​​https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjBIUm2vu7Ett1&b=uBfRqEp4crnZhXwbW_jOKg

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rEzsrAwsjJw=

April 2022

The Hallelujah Moment: Why Being “Late To The Party” Is Not A Crisis For Your Business

📅 April 30, 2022  |  View in Gmail

Feeling lonely is a killing emotion. The moment you find someone you can relate to things

The Hallelujah Moment

Why Being “Late To The Party” Is Not A Crisis

For Your Business

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=J1kPh83HpDitt1&b=6ueVWRkIOxucetR7CTjIVQ

When we sit down to write an article or create an information product, we often have a sinking feeling.

We look around and find that it’s “all been done before” that we have nothing new to add to the conversation.

• Why should we keep going despite these odds? • More importantly, why is our hesitation driving clients to the competition?

The “late to the party” concept doesn’t seem to apply to many services, but it seems to haunt us when we are creating content for a course, a product or an article. Yet there are several reasons why you should not be despondent—and let’s start with the concept of the party itself.

Three Ways To Motivate Yourself Again (And Restart What You Want To Do)

📅 April 26, 2022  |  View in Gmail

Everyone has their method of getting back on the saddle. Here are 3 techniques I use.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=7qrzi_FtKwdL0JHDPI5fqg

Three Ways To Motivate Yourself Again

(And Restart What You Want To Do)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=QUh.i_J4HGz4juDFV8kHUQ

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=QUh.i_J4HGz4juDFV8kHUQ | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=O4goVZm2CN2VFgDAYbjfCQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=KSVyioxGRfNjklwzrp6VpQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=gWXHNzns0UJ8jSPdvrglbQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNX6723kK7Ett1&b=nOEudjlYOXtTvI671HQULQ ).

Back in the 1980s, a program on BBC radio checked if myths lived up to scrutiny.

One of those myths involved the suicide rate in Sweden. During that decade, the social system of Sweden was said to cause the phenomenal rate of people killing themselves. As it turned out, the myth was indeed a myth.

The country’s suicide rate was below France, Spain, Belgium, Austria, Japan, Denmark, Switzerland and Germany. And just above the USA. Yet, the myth caught hold and persisted to this day.

A myth doesn’t need to make sense to succeed. If it’s good enough, it will continue to bounce around as if it were true. And while this myth surfaced in politics, there are just as crazy myths in business.

How To Use Simple Stories To Pre-sell (Your Products And Services)

📅 April 23, 2022  |  View in Gmail

Pre-sell is notoriously difficult for most entrepreneurs. But how do you go about it?

How To Use Simple Stories To Pre-sell

(Your Products And Services)

  Image

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzLN2nQJdDitt1&b=4BDKG7mwsQRPWcH3N7ARRw

Is there a way to pre-selling your products and services?

Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start.

But what if there were a way to sell without selling.

Instead, all you’d need is a story. A simple story with tiny little details could easily achieve the goal of selling a product or service in advance. But how do you go about it?

Announcement: How To Speed up Your Sales with Client Attractors

📅 April 19, 2022  |  View in Gmail

We are in an extremely tough market with lots of competition.

  Client Attractors

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Announcing! How To Speed Up Your Sales with Client Attractors

📅 April 16, 2022  |  View in Gmail

What happens once your customer goes past the headline into the rest of the copy?

  Client Attractors Book

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?

Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy…

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Why “Write Every Day” Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)

📅 April 12, 2022  |  View in Gmail

The dread is why so many people start writing, and then give up.Find out what you can do.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjsOikQiu7Ett1&b=8m10HDWvV_1MWIsUre_4oQ

  Why "Write Every Day" Is Seriously Misunderstood (And Why It Prevents Us From Writing Every Day)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjsOikQiu7Ett1&b=5u1k0GhSzu6ANgSlRz0_dA

Surely you’ve heard the advice to “write every day”. It’s also likely you’ve misunderstood the advice.

In 2008 or so, the wires got crossed while conducting the article writing course.

My instructions for the clients on the course were to write every day. One of the clients, Paul Wolfe, took it to mean that he should write an article every day. Which is precisely what he did. The others saw what Paul had done, and followed suit.

I was aghast that my instructions were incorrectly interpreted, but that shock soon gave way to a “let’s see where this goes”. In the weeks that were to follow, everyone wrote an article a day. Back then, we’d have the course running for six days a week, which meant six articles a week.

And it was a formula that we were to follow for at least another seven years

Then in 2016 or so, we did a sharp U-Turn. Instead of the daily article per day, the instructions were to write an article a week. Hence, the clients would get through about 10-15 articles by the end of the course.

Announcing: How To BecomeAn Expert (In your Customer’s Eyes)

📅 April 09, 2022  |  View in Gmail

How to write so that your clients actually read your articles above all that noise?

  Article Writing Image

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

How do you become an expert in your customer’s eyes?

How do you become the person the customer most wants to work with?

How do you then increase prices 500% and still have customers wanting to work with you?

To understand how this unusual situation occurs, let me tell you a story

I was a cartoonist by profession.

Then one fine day, I decided to get into ‘marketing.’

Now tell me honestly

Would you hire a cartoonist to show you how to attract customers?

Would you hire a cartoonist to show you how to improve your website?

Would you hire a cartoonist for anything—but—to draw cartoons?

Why would you?

I wouldn’t.

And that was the uphill battle I faced: No one knew me as an expert.

Now it didn’t matter how many times I looked in the mirror and called myself an expert.

Why Clients Nod (But don’t Call)

📅 April 05, 2022  |  View in Gmail

The biggest problems with prospecting is the dead silence right after.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=B0cT09ucG_xrSbp2F9qYIg

  Why Clients Nod (But Don't Call)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=NCFYvNofMJA9BXn6EZ.AOg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=NCFYvNofMJA9BXn6EZ.AOg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=Ghy_4epJQfU5SmH97uAQkQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=WwtEo3s6E8oGHsbY9w3aWQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JL1KLWVmu7Ett1&b=6yRMtDGmQ6xrgPCK69zPrQ |).

​​

Red Bull has the highest market share of any energy drink in the world, with 6.302 billion cans sold in a year. However, it almost never got started.

Before the launch, part owner, Dietrich Mateschitz hired a market research firm to test Red Bull’s acceptance. The result was a complete let down “People didn’t believe the taste, the logo, the brand name. “I’d never before experienced such a disaster.” But Mateschitz believed the product would do well if he placed it in the right market.

Announcing! How To Become An Expert in Your Industry

📅 April 02, 2022  |  View in Gmail

The Biggest Frustration With Writing Is It Drives You Crazy. Yet writing is a “language”.

  Article Writing Goodies

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

Imagine you had a fairy godmother.

And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”

I had such a godmother.

And I got a wish from that fairy godmother in the year 2002.

March 2022

Last Day for Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up A New Project Successfully’

📅 March 29, 2022  |  View in Gmail

Premium Bonus: 5-Steps To Starting Up A New Project Successfully When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 26 -29 March 2022, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to figure out pricing. A simple dart board and some prices on the board would solve your problem in a matter of minutes. The price itself is of little consequence What matters is all the stuff around the price. And in this three-part pricing series, you’ll understand: The Psychology of Pricing (What Causes Us To Buy) The Method of Raising Prices (And The Mistakes To Avoid) Creating and Managing Price Expectations No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do. And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option) In this 24 page booklet you will learn Five steps that are required to start up any new project successfully. Why you shouldn’t get scared of your competition. Why brand analysis comes before everything else. Why personality is critical in your business. What is the most important thing when starting up a project? Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 29 March 2022—US Eastern at 12 midnight) Regards Sean P.S. This is what Colette Nichol has to say about Dartboard Pricing: “The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It’s kind of genius.” “I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially. I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction. Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving. Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them. There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.” Colette Nichol Vancouver, Canada Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 29 March 2022—US Eastern at 12 midnight)

Announcing: Dartboard Pricing—How To Increase Prices without Losing Customers + Special Bonus Valued At $49

📅 March 26, 2022  |  View in Gmail

When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 26 - 29 March 2022, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.

How To Know If Your Article Is Exciting Enough For The Reader

📅 March 22, 2022  |  View in Gmail

So how do you know if your article works? How To Know If Your Article Is Exciting Enough For The Reader (You can also read this article on the website : Read online ) ----------- When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think you needed to read your article from start to finish, don’t you? Quite the contrary: You don’t read the article at all. You simply scan the article. And when you’re scanning, here’s what you’re looking for: 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That’s it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it’s answering all the questions that a reader would possibly ask. Now the only question is: When do you do this audit? Before or after you write the article? That’s a toughie, because your situation determines how you write an article. On some days will write an article from start to finish based on a ‘response’. So if you’re in a forum or a blog, and someone posts something, you’ll find yourself all fired up and you’ll write a detailed answer. In many cases, your answer will have all the power and completeness of a finished article because you’re trying to make sure you cover all the points. In such a situation, all you need to do is make the sub-headlines bold (if you don’t have sub-headlines, invent them for the sake of the exercise). Then audit the article for flow. A touch here, a move there, and your article will be ready. What if you’re starting up from the ground up? If you are starting up from ground zero, you need structure. The structure comprises of the headline, the first fifty words, the sub-headlines that answer the questions ‘What? How? Why? When? Can you give me proof? Can you give me an example?’ And then the ending paragraph of the article. If you follow this systematic approach, your article will flow a lot better than most written material. But let’s take an example using an actual article ----------------- Headline: Power of Connectors in Copywriting First fifty words: You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. The sub-headlines: – So what are the connectors in copywriting? – Do you see what’s happening? – A connection is like a bridge – Why is this slip-sliding so very important? – Example, Example: – Personal Experience: Ending: If you noticed, the content in this piece didn’t have enormous style. It lacked stories. It lacked metaphors. And yet it made a distinct point. It taught you something very powerful. Of course, the biggest reason you continued to read, was because of the connectors. Every movie, article or sales letter that’s brilliant always has a connection. Create the connection and your reader will read from start to finish! ----------------- See the flow in that article? Once you have flow in the sub-headlines, what you have is solid structure. And that’s what makes an article exciting: the ability to answer all the questions of the reader in a systematic, easy flowing manner. That’s your internal audit system. That’s how you know if your article really rocks. Or sucks. Way better than just ‘wondering’ if it rocks. Or sucks. You can share the article too: Announcing: The key to writing articles is clarity If you can write like you think—you’d be able to turn out not just articles, but reports and books as well. Clarity—or the lack of it, stops us in our tracks. And clarity depends on structure. Click here for Free Goodies: Article Writing mini-booklet that helps you quickly improve your article writing Click here to read about: The Article Writing Home Study About this eZine and your subscription Remember to share this article All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved. Interested in article writing? Have a look at: How To Write 4000 Word Articles Without Getting Exhausted Read and Listen Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com Privacy and Spam Policy I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.

21 Articles On—How To Keep your Reader Locked into Your Article

📅 March 19, 2022  |  View in Gmail

Is article writing a skill or can it be developed? How do you write an article?

  Image

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How To Keep Your Reader Locked

Into Your Article

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Is article writing a skill or can it be developed? How do you write an article? Is there a system?

Three Bizarre Learning Principles (And Why They Constantly Surprise Me)

📅 March 15, 2022  |  View in Gmail

Learning is odd. It should be logical progressive. So why do we feel we are bad learners?

  Psychotactics

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Three Bizarre Learning Principles (And Why They Constantly Surprise Me)

  Load the images to see the cartoon. It works!

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My wife cringed when she saw my first drawings on my iPad.

And I’d been drawing for well over thirty years—and many of those years as a professional cartoonist.

How To Get Unstuck Bit By Bit (And Why Speeding It Up Doesn’t Usually Work)

📅 March 12, 2022  |  View in Gmail

We aren’t stuck when washing the dishes or brushing our teeth. So why do we get stuck?

How To Get Unstuck Bit By Bit

(And Why Speeding It Up Doesn’t Usually Work)

  Fun cartoon here

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Usually when we’re stuck, we want to get out of the mess in a big hurry.

As a result, we end up digging a bigger hole for ourselves.

How A Fixed Article Writing Formula Can Derail Your Writing

📅 March 08, 2022  |  View in Gmail

Let’s go deeper into how it’s not just the article writing alone, but how a fixed formula.

  Psychotactics

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  How A Fixed Article Writing Formula

Can Derail Your Writing

Should we follow a formula when writing an article?

Let’s go deeper into how it’s not just the article writing alone, but how a fixed formula can derail us.

U-turns: Why Almost Every Article Needs One To Create Drama

📅 March 05, 2022  |  View in Gmail

This is why the U-turn is so crucial. But surely not all articles need to have a U-turn?

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When we write an article, we tend to get one point across.

Yet, what if we were to disagree with our “one point” and do a complete u-turn?

Announcing: How To Put That Zing Back In Your Articles ( And get the Attention of your Reader)

📅 March 01, 2022  |  View in Gmail

The moment we have to write an article, we freeze up. What are the elements of a story?

  Story Telling  Cartoon Image

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

So have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

P.S. With the premium version you get—‘The Power of Drama’.

It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama.

Have a look here:

https://www.psychotactics.com/products/story-telling/

  Debbie Newhouse Testimonial

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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February 2022

Announcing: How To put That Zing Back Iin Your Articles ( And Catch The Attention of The Reader)

📅 February 26, 2022  |  View in Gmail

What Would Make One Article Better Than The Other?The answer lies not just in stories.

  There is a StoryTelling Cartoon

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

Have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

  About Story Telling

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Here is what a few more people have to say

https://www.psychotactics.com/products/story-telling/

I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.

The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting.

Christopher Cook, USA

https://www.psychotactics.com/products/story-telling/

I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.

Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased.

Honor Dragan, Guildford, UK

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.

And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide.

Harrisson, Japan

https://www.psychotactics.com/products/story-telling/

As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.

If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading.

Pam Bestwick, Wellington, New Zealand

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

I wasn’t sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.

It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients.

Steve Jolly, USA

https://www.psychotactics.com/products/story-telling/

What I like best about the Storytelling Mini Series is its extreme usability.

I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing.

Elfriede Krauth, Netherlands

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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3 Steps To Getting Your Uniqueness Recognised

📅 February 22, 2022  |  View in Gmail

It’s not enough to have a uniqueness, you have to do so much more.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=AMrSQFJjKN8U0U._kIXk0w

  3 Steps To Getting Your Uniqueness Recognised

  Load the images to see the cartoon. It works!

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=AMrSQFJjKN8U0U._kIXk0w | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=auczVPhfBG6qeMSuqg8ctQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=9tFeIupa6Px.teHND3F.OA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=g_VqpujluJQ1dpP0N4PsMw | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=U1xFaDNU5SH7cpqR7.sFpQ ).

When you create your business, product or service uniqueness, do you need to test it?

Incredible as it seems there’s little point in doing any testing at all. Let’s find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client’s brain.

What is likely to happen to a woman’s bikini, when she’s surfing?

“If you’re a woman, surfing with a bikini was slightly out of the question. You’d be out in the waves, walk out of the water and literally you’ve lost your bottoms,” said the business owner, Anna Jerstrom. So Jerstrom decided to create sexy, bright bikinis.

And the uniqueness? Bikinis that stay on, no matter how rough the surf. And with this single-minded pursuit, investment banker, Anna Jerstrom started a business called Calavera.

Wouldn’t she need to test the uniqueness before she began?

In almost every case, testing a uniqueness is completely unnecessary. One of the biggest reasons why you shouldn’t be bothered with testing a uniqueness is because

you’re unlikely to have any competition.

Let’s take the uniqueness of Calavera, for example. Why did Jerstrom start the company? Surely she should have been able to find some bikinis that didn’t slide off in the surf.

Even with the power of the Internet at her disposal, she was still running into dead ends. It means that there will be hundreds, if not thousands of customers who are also finding it hard to get a decent product.

That line of thought may not sound reasonable to you, but let’s look at the alternative, shall we?

Let’s say you decide to sell a product. Maybe it’s an information product that’s based on presentations. When you look on Amazon.com, you’re likely to find at least 5,000 books on presentations. Do you really want to go through every sales page trying to find out what’s unique about the presentation product?

Clients don’t care about doing such extensive research either. They just want to show up to your business whether online or offline, and they want you to explicitly tell them why you are different from the rest of the competition.

Whether you have a product, training or a service, your uniqueness doesn’t need testing, simply because it’s impossible to do a test.

But there’s another good reason why you shouldn’t bother to test

The biggest reason why you should just go ahead and run your uniqueness is because the competition is lazy or confused, or both. Most companies are clearly at sea when asked what makes them unique.

If you have a uniqueness factor in place, that puts you way ahead of your competitors. However, there’s also another reason why you can go ahead quite happily.

Even if your competition has a uniqueness, it’s not much use unless they use it on a frequent basis

A uniqueness itself is not enough for clients to remember what is being said. Volvo is known for their safe cars because they ran endless ads about safety. Dominos made a billion dollars selling pizza because of their “30 minutes or it’s free” slogan. Think for a second about your competitors right now. Can you quickly bring up their uniqueness?

It’s not enough to have a uniqueness, you have to do so much more

In fact, you have to take three steps to make sure the uniqueness does its job properly.

Step 1: You have to consistently get the word out.

Step 2: You have to state the position of the competition.

Step 3: You have to state your own position.

Let’s go through the steps—To Getting Your Uniqueness Recognised

Step 1: Get the word out

This means a uniqueness can’t just sit around. It has to be repeated in some form or the other, over and over again.

If you’ve listened to the “Three Month Vacation” podcast, for example, when I talk about 5000bc, I will repeat the same thing almost ad nauseam. I will say, “5000bc is a place where introverts meet because they feel safe”.

The same message will be sent out in articles, in books—in just about every medium possible. And the message never changes much, if at all. Keeping that message consistent is what is critical.

If you keep changing the message simply because you’re bored of it, you’ve lost more than half the uniqueness battle. You want to make sure you get the uniqueness as simple as possible and then continue to mention it everywhere.

When you consider that you may have more than one product or service, you have to pick your battles

For instance, the uniqueness of Psychotactics is “tiny increments”. But often the overall company uniqueness is of little value to the client, because they are more focused on the product or service, instead. However, at Psychotactics, we have many products, so I pick the uniqueness depending on the medium.

On the podcast, I will consistently end with the uniqueness of 5000bc

However, while I’m explaining something in the podcast or in an article, I will make sure to talk about the uniqueness of Psychotactics courses and how they’re not just information, but about skill (see, I did it again).

You don’t want to bring up the uniqueness of every single product or service. You want to make sure you have a few entry points.

For us at Psychotactics, those entry points that need to be stressed are The Brain Audit, 5000bc and the courses. It’s not like the rest of the products and services don’t matter. They do, but the uniqueness of those products and services are on the

sales page or sales pitch itself.

It’s important to have your doorways

Just rattling off a dozen uniquenesses for a dozen products doesn’t get any message across to clients. Pick two or three of your services or products—or if you like, the uniqueness of your company. And then keep hammering them home in pre-selected areas of your marketing.

But that’s only the first part of making sure your uniqueness is heard. To make sure you get the point across, you have to state the position of the competition.

Step 2: Stating the position of the competition

Ever noticed how shiny Harley Davidson bikes tend to be? The reason for their shiny nature is probably the diligence of the bike owner, but equally, it’s how the bike has been positioned in the Harley owner’s mind. Harley owners have been known to truck their bikes across and then ride them locally.

After all, the bikes have to be in pristine condition at all times. The BMW bike owners, on the other hand, seem to favour the dust and dirt, pushing their bikes across all sorts of punishing conditions.

Even if the above description of BMW vs. Harley is not 100% accurate, it demonstrates the difference

And uniqueness is a point of difference. To make sure you get the point of difference across, you need to have the competition clearly in your sights. If you have a million-dollar promotion budget, you can continue to mention your slogan, but if you’re a small business, you tend to get very few chances.

Which is why it’s important to bring the competition when you’re describing your own point of uniqueness. So first, you have to pick your “enemy.”

The enemy may not be a company. It could be a way of doing things. So when I say, “other courses give you a money back guarantee, but no guarantee of skill”, I’m not taking on anyone in particular. I’m simply taking on an aspect of online courses.

If you were to say, “other yoga classes have a lot of yoga routines, but don’t necessarily pay attention to what can injure you long after you’ve left the yoga class.” Or to take a third example involving microphones: Other microphones pick up unwanted noise and reflections, in a bad-sounding, untreated room.”

Once you’ve defined the enemy’s characteristics you know what you’re battling against

No doubt the enemy will have many flaws, but your job is to pick one. Uniqueness is about “one thing”, and the moment you pick the opponent’s flaw, you can easily position yourself against them. Which takes us to the third step, doesn’t it?

Step 3: You have to state your own position

Your position is the exact opposite of the flaw you’ve picked.

If they work too slowly, you work quickly.

If they give you 200 pages of information, you give only the ten pages needed.

If they sell ripe bananas, you sell them green, so they don’t ripen too quickly.

With the Calavera bikinis, Anna Jerstrom’s enemy was “the terribly fitting bikinis”, and her position was “bikinis that stay on, no matter how rough the surf.”

You can pick up anything off your desk and ask yourself why you use that particular product. And the same goes for any service as well. Or company for that matter.

When I give a presentation, for example, I want to stand out from the rest of the presenters, so I talk about how businesses make a gazillion dollars, but we make more than enough, and we take three months off every year, not working, but completely on vacation.

When you state the competitor’s position and contrast it with yours, you can see the lights going off in the prospect’s brain.

Which brings us to that testing bit again: how do you know if your uniqueness is truly unique?

It’s the nodding of the head. When you state your uniqueness, the clients tend to see the difference between your competitor and you. And you get this smile, this slight nod of the head. You know you’ve struck a chord with the client. Oh, and there’s the echo.

When you ask the client what you do, they should be able to echo your words perfectly

Listen for the echo. Are they missing out important bits? If they are, your uniqueness may not be as simple as you think and you’ll need to edit it a bit. If they’re totally off tangent, then you haven’t made your point as precise as it could be.

If you run into your client a month or six months from now and they can echo your uniqueness perfectly, then you’ve got a uniqueness that has resonated with them, and it’s truly a point of difference.

Finally, a lot of uniqueness comes about when you’re not expecting it

That line about how our courses are different from every other online course wasn’t something I figured out while sitting down and going through this exercise.

I probably said it in response to a question on an interview or when trying to explain what makes our courses different. Over times, I made sure to bring it up often so that it got a bit of an edge.

A lot of your uniqueness is going to pop up when you least expect it, so make sure you write it down when you hear yourself saying something interesting about your product or service.

Nonetheless, as a starting point, defining the enemy is a very crucial exercise. It’s only when you define the enemy that you can clarify your own position in a memorable manner.

To get your uniqueness really charging down the road you need to consider all three points:

Step 1: You have to consistently get the word out.

Step 2: You have to state the position of the competition.

Step 3: You have to state your own position.

And that’s how the uniqueness fits—just like a Calavera bikini.

Oh, one more thing: Calavera closed down its business in 2017. They decided they wanted to do something different and after a good five years of running the business, they decided to shut shop.

On sale in two weeks:

How do you create your uniqueness that stands the test of time?

Free Goodies: Uniqueness—Biggest mistakes and how to avoid them

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Sales Page: How to Make Your Product or Service Stand Out Among All the Noise

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Top-Selling Products Under $50

Che Brain Audit ( (available as an ebook, audio, actual book and workshop)

How to market in a way that is respectful to your customers, yet powerfully compelling.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=zLkD.TkYhHHpBrj5lwxsbA

Testimonial Secrets

How to get meaningful testimonials, without needing to ‘bribe anyone’ for it.

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DartBoard Pricing

How to systematically increase prices without losing customers

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=ma.COoB_f94PCd1SWsHHbg

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Free Goodies:

1. Do you need to carve out a uniqueness for ‘every’ product or service?

Learn how to create your uniqueness that stands the test of time

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=AQbAUZocl5kV_OU3EMeHAQ

2. Can you create expertise through article writing?

Here is a mini-booklet that helps you quickly improve your article-writing.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=AMsZMjBEhyzQI9JJ2qcwAQ

3. The five stages to making your product sell time and time again

Find out why you need to avoid greed.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JJtRIQ_VR7Ett1&b=OIeCWb3Bnft1RDKhKLEYoA

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Announcing: How Do you Create Your Uniqueness That Stands the Test of Time?

📅 February 19, 2022  |  View in Gmail

How to get to your Uniqueness? What are the Biggest Mistakes and how to avoid them.

  Uniqueness Goodies

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Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

Why Staying Small is Probably a Smarter Move

📅 February 15, 2022  |  View in Gmail

And why you need to set upper boundaries for your business.

  Psychotactics

https://www.psychotactics.com/staying-small-smarter-move/

  Why Staying Small Is Probably A Smarter Move

I remember the time when my wife Renuka quit her job back in 2001.

She was so sick of her boss that one day she simply walked out. For a few months, she wasn’t quite sure what she wanted to do. However, while she considered where she’d work next, she decided to help me out a bit.

Announcing: How To Make Your Product Or Service Stand Out (Among All The Noise)

📅 February 12, 2022  |  View in Gmail

Biggest Mistakes and How To avoid them. How to get to Your Uniqueness.

  Uniqueness Goodies

https://www.psychotactics.com/home-study/uniqueness-form/

Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

Why Being Contrarian Creates A Stunning Uniqueness Factor In Business

📅 February 08, 2022  |  View in Gmail

The downsides are low and the upsides are a business that gets the attention of clients.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jcd8Ox44R7Ett1&b=yLlAnoqSNva8LYtb2LKyoA

  Why Being Contrarian Creates A

Stunning Uniqueness Factor In Business

John Yudkin should have been revered for his findings, and yet he’s a scientist who the world has largely forgotten.

Three Tips On How To Keep Writing (Against All Odds)

📅 February 05, 2022  |  View in Gmail

How do we keep writing? Are there specific writing tips you can follow to write better?

  All about writing

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=PCvYFuobgJFmdv0p5yX9ng

I wasn’t a writer. I didn’t like writing. Some days, I’m not even sure I do.

I do like finishing, though. I’m the crazy guy jumping on the lawn when I’m done writing a book, a course—sometimes even an article.

The question that arises in most of our heads is: Is writing as miserable as it seems?

For some, it’s not.

But for most people, writing can be hard work even after many years. The way I solve the problem is by using these three small methods.

Here are three tips on how to keep writing.

Listen or read this episode here.

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=PCvYFuobgJFmdv0p5yX9ng | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=62Ym35kD6i6JaXZ5oLxhYg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=NZ_ZgarrWI9D0QuLRQ3Yqg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=_5tZ7NXWqsOV2wGl1tV9tw |Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=O9dbak3l8lhMoqI27ZdRpA

Three binge-worthy podcasts on—‘Finding out How to Create your uniqueness that’s Difficult for Competition to Replicate’

www.psychotactics.com/effectively-test-uniqueness/

1. Three Steps To Getting Your Uniqueness Recognised

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=3WFcoMrtFmo4byxjNLXXEg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=8DMnWu200EPeba8Wy2rVqg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=Cusqouu.r5VwPu7rabrUsg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=klo2UGr4TAV1CJpEVrkt.Q |

2. How To Use Contrast To Create Your Uniqueness In Seconds

Read

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=oGcERKL4uYXNBxzr2HMsXQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=.yAjx5PbKM3ASEC.544NEA |Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=ktg4XK18vdBoVarfzQhb.A | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=wyCxCrL7bz4FWXKgj8QQSg |

3. How To Quickly Create Your Uniqueness

Read

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=95NfEheBY2_OvqcG4um6Nw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=UfOxFyE3Ep5M3AEW9aiCHQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=Jikv5IodZWI0U15by8twnQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=RZidqV2._ckx8QnCdPF2Hw | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=C3aKalJQtyFNG7XQx9Lupw |

  Image

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=dEpQDWl70OYiqgDBT_PxvQ

Warm regards

Sean

P.S. May I ask a tiny favour?

Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Three Tips On How To Keep Writing (Against All Odds)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=PCvYFuobgJFmdv0p5yX9ng | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=62Ym35kD6i6JaXZ5oLxhYg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=NZ_ZgarrWI9D0QuLRQ3Yqg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=_5tZ7NXWqsOV2wGl1tV9tw |Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=K5kqa6LCgDitt1&b=O9dbak3l8lhMoqI27ZdRpA

You can also share it here:

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PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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Announcing: How To Speed Up Article Writing (The easy way)

📅 February 01, 2022  |  View in Gmail

Do you often Hit a Wall Called ‘Writers Block’? Have you heard about “talker’s block”?

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.

What would you do? You’d sit down to write, wouldn’t you?

And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.

It’s short; it’s sweet

And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog.

• In short, you get a precise structure. • No more slow, tedious writing.

An article is not an article is not an article

Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.

Have a look and judge for yourself:

How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Warm regards

Sean

P.S. This is what Felicia Gopaul from California has to say:

  Image

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“I couldn’t stand the thought of outlining when I first heard it.”

“I’d been writing just fine for years without an outline. I had spoken without an outline. I had developed presentations without an outline. What could Sean possibly tell me that I didn’t already know about outlining.

Earlier this week, when I was struggling with yet another presentation, I reread the book and realized that I needed to re-outline the presentation. Doing so, I recognized that some “bloat” had crept into my presentation and I was able to cut it and finish the presentation.

I’ve become an outlining fiend.

By outlining first, I know where I am going with my projects which means that I am able to finish them much more quickly than before.

I find, I have far fewer projects that don’t get completed because with outlining, I know where the projects start and end so it’s much easier to connect the dots. And finally, I have greater confidence that my project will get the positive response I want when I outline them first.

Other benefits:

I was able to outline a book I’ve been wanting to write in half an hour. I was also able to put together a 10 week course and the various sub-topics in about an hour. Both projects were ideas that I’ve been thinking about for several years.

Even better, I was able to start and complete significant parts of both projects already. And even though I can’t work on these projects everyday, with the outline I can easily pick up to where I left off.”

Felicia Gopaul

California, USA

Judge for yourself: How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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January 2022

Announcing! The End Of Writer’s Block (The Easy Way)

📅 January 29, 2022  |  View in Gmail

Writer’s Block is no Longer a reality. In fact the opposite is true.

  Fun Cartoon here

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Way back in the year 2002, I had what you’d call “bad days”

Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.

I’d start off cheerily enough

I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done.

• Many of my articles just went into an article graveyard. • Most were half done.

Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.

It wasn’t even a magic trick

It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.

Writer’s Block is no longer a reality

In fact the opposite is true.

So many articles, so little time.

So how do you get over your “Writer’s Block” forever?

Find out for yourself

https://www.psychotactics.com/article-outlining

Warm regards

Sean

P.S. This is what Helen Dillon from Scotland has to say:

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“The one big thing for me was the idea that outlining (an extra step) can actually save you time in the long run…”

Because it helps to keep you focused on what it is you are trying to get across—and not go meandering off on some other (perhaps equally useful, but tangential) topic.

Also I can now see why articles that I’ve written have worked and haven’t worked, before I couldn’t really put my finger on it.

The thing I really like about Sean’s work is that he doesn’t just tell you what to do, but goes into specifics about how to do it, in a systematic way.

That’s rare, in my experience of online courses.

Helen Dillon

Scotland

Judge for yourself:

https://www.psychotactics.com/article-outlining

  Image

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“It never seemed like I needed outlining since I could write right off the top of my head.

So, as a result, I avoided this product for a while, thinking it was for people who really had a hard time writing and not for people like me who write quite a bit.”

I found out that I was very wrong when it came to outlining.

Even when I am suffering from writer’s block, having a topic and creating its outline helps me overcome it. By implementing this simple task of outlining, my content has improved where my YouTube viewers are impressed with how I convey my content and answer the questions in their heads.

Anyways, I ignored outlining for years due to ignorance and I wish I had this skill when I started to create content.

Bulcha Dolal

Ottawa, ON, Canada

Judge for yourself:

https://www.psychotactics.com/article-outlining

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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The Concept Of No Time (And Why You Can’t Outsource Magic)

📅 January 25, 2022  |  View in Gmail

If you have no time all the time, you’re doing something wrong.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=KHDY4Eo2SaSU1iuPt2zcWw

  The Concept of No Time

(And Why You Can’t Outsource Magic)

  There is a fun cartoon here.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=XTnbDeF5GNINsq9EA_BACg

(From the archives: One of the most read articles. You can also read or listen to it at these links: Read

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=XTnbDeF5GNINsq9EA_BACg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=xJqf5vEYD6sBza5lT4KsUg | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=Rtf9r73RdaO.1TqLfH.lVg | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JNNth0rft7Ett1&b=4Pn4.h6AQ_IKnuksbzuXxQ |).

​​----------

Here are two nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business.

​​----------

Nugget 1: The Concept Of No Time

When I hear this phrase, I smile.

If you have no time all the time, you’re doing something wrong.

It’s about efficiency.

If you do something in 2 hours and it should take 30 minutes, then you have no time. There’s a factor of efficiency. Too many of us are too slow, and much too lazy to keep at it.

So we buy a fancy camera and don’t bother to learn it: we have no time.

We have software on our computers that can speed up things by 500%, but we use what we know: we have no time.

We take the longest route to anything, because we have no time, and end up spending even more time.

Find a busy person. They always have time.

Find a person who doesn’t use efficiency like they should and they are always struggling for time.

Nugget 2: Why You Can’t Outsource Magic

I don’t mow the lawns. I outsource it.

I don’t do my accounts. It’s what keeps my accountant in business.

I bake my own bread, cook my own food, but at least half of the time it’s all outsourced.

In fact, when I think about it, a good chunk of my life is outsourced.

I don’t build my own computers, code my own programs, generate my own electricity. I didn’t even bother to weave my own carpet.

So yes, you could safely say that outsourcing is a good part of my life.

What I don’t outsource is magic. It’s magical to write my own articles.

Do my own books. Draw my own cartoons. Answer my own email.

When I think about those who keep yearning for a four-hour work week, I find it incredibly weird and unsettling.

I think of Leonardo da Vinci spending only four hours a week, painting. I think of Michelangelo goofing off on David and just putting in the least amount of time.

I think of the wine I drink and how it would taste if the wine maker decided not to put in 50-60 hours a week. I remember the movies that moved me, the food that tantalised my taste buds, the books that have elevated my senses.

I think of all the magic the world has seen, felt and experienced over the years and a four hour workweek makes zero-sense to me.

You can create money in four hours

You can’t create magic.

Money isn’t magic. It may seem that way, when you’re slogging in a job that you have no control over. A life that seems to pull and push you in all directions. At that point, money and magic may seem like one and the same thing. And yet it’s not.

Work is magic

Work well done, is something we all yearn for.

And try as you may, you can’t outsource the important stuff in life. So when some internet marketer comes along and tells you that a four-hour work week is magical, they’re just equating work with money.

That somehow you could work for four hours in a week, and make all the money and you’d be happy.

I can assure you that you’d be happy for a while, but then you’d seek magic. And magic yup, that takes a lot more time and effort.

I wake up at 4 am every day and have done so for many years

I don’t have to wake up. We’ve done well over the years. We have a business which attracts really phenomenal customers. Some of them have been with us for over 12 years (considering we’re Internet-based, that’s like a hundred years).

Our workshops are always full. Our courses often sell out in an hour or so sometimes 20 minutes. We’ve banked enough, own enough, travel three months in a year.

Truly speaking, if we were to stop working now, right at this very moment, we could go for at least another 20-30 years, living our comfortable lifestyle.

So why wake up at 4 am?

Why put in 99 cartoons in a book when people are happy to just buy text?

Why bother to re-write, re-engineer our courses by 20-30% every year?

It’s all extra work, isn’t it? More hours in a day, month and year that seems to slip by increasingly faster.

The answer lies in magic

You can outsource some stuff, and you should. But to create the Mona Lisa, David and some fine wine yup, that’s going to take a chunky 50-60 hours a week.

Get used to it!

Why We Struggle To Acquire Skills (And How The Mindset of The Teacher is The Root Cause)

📅 January 22, 2022  |  View in Gmail

Some days seem to start not on Monday, but Wednesday. So what happened?

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=ZXREcPdnZnv7eBlMhil1qA

Let’s say you’re about to learn a new skill—and you don’t.

You finish the course, and you’re still not quite anywhere as good as you hoped. Is that your fault? Or the teacher’s fault? Or is it 50:50?

Learn why so many of us struggle with skill acquisition and why mindset matters.

Listen or read this episode here.

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=ZXREcPdnZnv7eBlMhil1qA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=YyPshoAEOJUolHeQax5y1A | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=eScqRfV.9FvzER18fbDKJQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=hqEUc8YOn98yqSqZbTAQOw |Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=HqyozLQpWLdzhSM0vlBE_g

Two binge-worthy podcasts on ‘Getting Started’

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=iZZSEhfE5t.UoUT0E65nRQ

The Paradox of Motivation and Burnout (And Where To Draw the Line)

Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=iZZSEhfE5t.UoUT0E65nRQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=bJ2uJ29MdCRjrRWwN0qAaA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=XKci7opG4QIx6JGNAyjHQw | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=Mru9F9Tp6yfJHW3vdPmTaw | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=qrJYi1RFYnRiCQNQfB8KIQ

https://clicks.aweber.com/y/ct/?l=98y0i&m=J8_zW5PeEDitt1&b=5LuIu0I0Af4ztmoB6tcx6Q

Chaotic Week? How To Use The Goldilocks Method To Get Things Back On Track

Listen online

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Why We Struggle To Acquire Skills (And How The Mindset of The Teacher is The Root Cause)

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How I Cope With My Information Overload (And Manage To Keep Sane)

📅 January 18, 2022  |  View in Gmail

If you’re struggling under the weight of too much information there’s a sobering thought.

  Psychotactics

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  How I Cope With My Information Overload

(And Manage To Keep Sane)

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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​​

When I was growing up in Mumbai, the two things I loved most of all were cricket—and books.

Cricket wasn’t a problem, because Indians are crazy over the game. And though it wasn’t always easy to round up a whole bunch of friends at home, I played cricket every day at school. Ninety minutes in the morning and an hour in the lunch break. You could say I had my fill of cricket. But books weren’t so easy to get.

We had no public library near our home, and only tiny private libraries existed

The library was often the size of a small room, sometimes no bigger than a bus stop. However, to me, it was heaven because I could get access to books, after paying a fee. But even then, so many years ago, I knew one thing for sure. I could never read all the books in the library.

Fast forward a few decades, and all of us have way too much information

Too many books, too many videos, and far too many podcasts and audiobooks. And if you’re like me and love to learn, there’s no such thing as too much information. And yet, that information monster does bite. We start to read or listen, and we just can’t keep up. Well, I couldn’t keep up at all.

So I tried some fancy tricks

I increased the speed of the podcast to 2x. Now I’d be drinking from the fountain of knowledge at twice the rate, I thought. It worked for a while, even though everyone sounded like chipmunks. But in time I realised that I wasn’t getting any smarter.

I had more information, that was for sure, but it was better for me at least, to slow down to the pace of the author. All the speed reading programs and turning the audio to twice and thrice the speed wasn’t helping me understand the concepts any better.

If anything, I needed to listen to audio twice or thrice and have listened to some as many as seventeen times. I hadn’t realised that life in the 2x lane wasn’t letting me stop and savour the information.

Granted, there are authors whose writing needs a bit of jumping over or speakers who could do with a little 2x, but by and large, I found that slowing down, or at least staying within the pace of the book or audio, was what was helping me the most.

Even so, there was too much to learn

If I were reading a book, I’d make pages of notes. Or if I were walking and listening to the audio, I’d try all sorts of systems to capture the information. I’d take screenshots of the parts that were interesting and no, that didn’t work because my photos were soon crammed with screenshots.

Then I learned that if I were listening to audiobooks in Audible, I could e-mail a snippet of the audio to myself. It worked for a week, maybe two weeks, but I was soon swamped with information. And it wasn’t a lot better with books. The notes would end up in software like Evernote, and I’d never look at them again.

All of this behaviour, it seemed was about two things: trying to acquire knowledge and to retain it as well

Until the day I questioned why I was trying to remember everything. Like most people, I can barely remember what I had for lunch two days ago. And it’s not unusual for us to forget people’s names.

I’ve even watched a movie a second time with the nagging feeling that something was familiar. None of these failures of memory seems to bother me at all, so why was I so obsessed with trying to retain information from books or audio.

For me, at least, the answer became excruciatingly obvious

Almost all my childhood, my formative years, was a succession of tests and exams. School, it seems, was one extended memory test. To do well, I had to remember what I was taught or what I’d learned from my books. And since I had little or no access to audio and video at the time, books and lectures of any kind were meant to be retained.

My entire future depended on the retention of information. When I moved from university and into business, why would I suddenly change my pattern? I was trained to memorise it all, and it’s only natural that trying to remember everything became an obsession.

But it wasn’t just the memory bit that bothered me

All of us want to acquire knowledge as well. There’s an inherent satisfaction in learning new things or keeping abreast of how the world works around us. And then we run into both internal and external streams of pressure.

I was happily reading books at my own pace until I read that author, Jim Collins read 100 books a year. Now I too wanted to read 100 books a year. Which I did, for a few years, but I wasn’t sure why I was hurrying through the books at such a frantic pace.

When I added audio, video and podcasts to the list, it seemed like I was permanently behind at all times. No matter how diligent I was, there was no way to catch up. And while we all know there’s no way to catch up, it doesn’t stop us from trying anyway. At least that’s what I did, until somewhere around mid-2018.

I decided to draw the line between memory and acquisition

Learning was going to be my cup of coffee. I was going to savour it and drink it slowly. Not for me was the maniacal “takeaway-paper-cup-on-the-move” behaviour. The coffee needed time and sanity, and so did the reading. Instead of keeping pace with the madness, I decided to slam the brakes and read slowly and more deliberately than ever before.

Not all books got the same consideration, of course. Some books were just okay, so I’d speed through them sucking up what I needed and moving along. I was going to read what I could and the pace that suited me, instead of being dictated by what others read and how quickly they read. The acquisition wasn’t going to happen at this breakneck speed. I was going to do it on my terms.

As for memory-bit, I’d had enough of that too.

I was going to make notes, as I always did. And even cartoon-based notes. But it was going to be because I could use those notes as a reference later on. And I found myself increasingly pausing for long periods on a podcast or a book.

Let’s say I am on the road, listening to a podcast and there’s an excellent idea that pops up. I stop the podcast. I don’t listen any more. Instead, I’ll think about what was said and possibly even discuss it with Renuka.

When I get back to breakfast-land, back home, I make a note and then we set about implementing that concept. Some implementation can take weeks, even years to put in place, but we’ve gotten started. And having gotten that part going, I go back to that podcast to listen or that book to read.

Which isn’t to say I won’t listen until the implementation is done. I’ll keep listening and continue reading. The difference is that it’s not important to implement everything. That need to remember it all, and implement it all isn’t important any more.

If you’re struggling under the weight of too much information there’s a sobering thought

Every library you entered, even as a child, had more information than you could consume. Yes, the Internet did change the volume of information and how you could instantly access it, but there’s an underlying set of factors that you need to consider.

Do you really need to read dozens of books a year?

Are those people who read the books any smarter, or just seem smarter? And why are we desperately trying to remember it all? The human brain is after all nature’s finest spam filter. Is it crucial for us to remember it all, especially when most of it can easily be stored and accessed in today’s software?

If we ditch the need to remember it all, we will find our reading to be far more pleasurable.

Just like we read books when we were young, or kids of today read Harry Potter. There’s no need to remember. You read for the joy of reading alone. And if there’s one thing to implement, stop, make a note and then continue on your reading journey. That’s what I decided to do, anyway. And it’s been a lot of fun. I’m about 40 books and 100 podcasts behind. But I don’t care any more.

Information from books and audio is one source of information.

However, there are other sources, and not everyone would be agreeable or happy to use the other sources.

Why? For two reasons:

1. They’re engineered to challenge my ideas. Hence they may either question my system or bring roadblocks I hadn’t considered or expose weaknesses. Not everyone is happy with being exposed and certainly not happy with their ideas being challenged. I’m more than happy because it improves the idea. If you’re not keen on a challenge, it’s a bit difficult to use other sources.

2. I often have the same conversation with different groups or different people. This conversation is mostly through the medium of chat, rather than e-mail because of the immediacy of the system. Contrary to most productivity experts, this means I have four-five conversations running and may run at the same time (though that’s not always the case). It forces me to focus on five different angles to the same information. In plain terms, a combination of pushback and volume of chat would be considered “too much information”.

And it’s precisely to re-examine the ideas because different people think differently. If an idea is presented in just one manner, it’s easy for the client/student to feel it’s not their way of doing things.

However, when an idea is “attacked” or “questioned” from many sides, you get a far better understanding of how various people think. You can then design something that fits the way the client best processes the information.

Take, for example, something straightforward like “drawing circles”.

In the early version of the cartooning course, the clients had to draw circles like a two-year-old. What this meant was that the circle could be completely imperfect and we even called it “circly circles”. Would that cause any confusion? It did. The questions that poured in were:

• Can I draw an object with these circles?

• Can I draw them in colour?

• Can I draw them with pen or pencil or on the tablet?

It’s impossible to work out these issues unless the client comes up with the questions (or gets stuck).

As a result of the questions, we created examples. And in all courses, you’ll see the same kind of method of examples rolling out. The examples are purposely diverse. In the case of cartooning, the samples showed people drawing complex animals with circly circles, while others simply drew them with crayons.

Some filled a page, while others didn’t. You’d wonder at this stage if you needed examples for every situation. And the answer is: you don’t. If you’ve got about 4-8 examples, it’s enough of a sample size for the clients to figure out what’s possible and what’s not.

The feedback mechanism is how I process information that enables me to clear up an idea or fix a system. It’s ongoing, relentless and will be re-examined many times over if needed. I see my goal as being a scientist, rather than a preacher.

A scientist presents their work to be proven “wrong” and to then go back and fix the holes. A preacher presents their work as “final”, and there’s usually never any discussion.

This is a different level of information processing, which is different from learning. But in a way, it is learning about how to fix things and get clients to become more skilled rapidly.

What I’ve found more useful when it comes to information—or life in general

What do we mean by the term “life is short?”

You and I know what it means. We would like to artificially stretch the days and get more done. More of our hobbies, more learning and ironically, more rest. And yet, eight days a week would only add to the confusion. The way we’ve had to deal with this problem has been to allocate segments so that we can function even on hectic days.

Most of my learning has been on the road

When I first started, I discovered audio learning. Instead of music, I’d listen to tapes, CDs, anything that I could get my hands on. As technology marched on, I used the iPod, and ever since, the iPhone to listen while out walking or when washing dishes (one of my favourite activities).

The days, weeks, months and years were hectic, so instead of waiting for the chance to read, I’d listen to whatever I could. I did feel intense pressure to remember it all until I realised it was an utterly futile exercise.

For reading, I need to use the concepts of time slots

And I feel that life has become less hectic for me, so I’ll slip away for two days in a week in the afternoon. I’ll savour a few pages of a book, over an hour or so and sip a coffee. A few pages of a good book are more than enough to keep me busy thinking for the rest of the week.

And the rest of the week, I’ll listen to a mix of podcasts and audiobooks. Some are business based, some history, geography and others are personal storytelling.

I used to be hassled about the need to absorb more information

That isn’t the case any more. I still go through a lot, but at my own speed and usually in fixed spots during the week. My life doesn’t operate at 2x or 3x. Neither should my information.

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Announcing: Why Some Books Stand Out (While others Fail Miserably)

📅 January 15, 2022  |  View in Gmail

How To Create Non-Confusing InfoProducts—The Stop-Go System

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Why would anyone want to write a book?

Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.

And yet, we know the power of the book because we read books

We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.

It’s just this writing process that’s a real pain

I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.

I didn’t realise it back then but The Brain Audit became a doorway

It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.

But aren’t there already millions of books on the same topic?

Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.

And how does a book become easy to read and remember? You do it with:

• Structure • Stories • Summaries

You might not realise, for instance, that summaries rock.

That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are what makes one book great and the other just ho-hum.

And structure.

Without structure it’s easy to get hopelessly lost.

You can spend months going around in circles trying to figure out which part to keep, which part to drop.

And this is why amazing books are hard to find

Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over.

• Learn how to structure. • Learn how to craft stories in a compelling way. • Learn the immense power of summaries.

Did you collect your free goodies? Did you read the piece on the “One Concept”?

That’s your starting point to creating a far more effective info-products.

Goodie 1: How To Make The Information You Sell More Valuable

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Warm regards

Sean

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Let’s Just Get To The Bottom of This Hill, Mr.Frodo

📅 January 11, 2022  |  View in Gmail

Imagine thirty thousand menacing obstacles in your path to success. How can you win?

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Let’s Just Get To The Bottom Of This Hill, Mr.Frodo

https://www.psychotactics.com/art-frodo/

(From the archives: One of the most read articles. You can read the article on the website as well).

https://www.psychotactics.com/art-frodo/

Imagine thirty thousand menacing obstacles in your path to success

You’re dehydrated. Hungry as hell. And wobbling like a drunk on too much Guinness. Your eyes hurt, your head throbs and your will is all but broken. You’re not even sure you want to go on.

You feel like Frodo

As in the character Frodo, in the final episode of the ‘Lord of the Rings-The Return of the King.’

Terror and dismay gleam from Frodo’s big, expressive blue eyes. In the distance, he can see his goal. But it seems to him like he’ll never get there. He turns to Sam and says in a defeated tone, “Sam, it’s the Eye,” referring to the eye of Sauron - the enemy he must destroy.

And Sam turns to Frodo in a soft, encouraging voice and says, “Let’s just get to the bottom of this hill, Mr.Frodo.”

Let’s just get to the bottom of this hill, Mr.Frodo.

I spoke at the World Internet Summit in Sydney, Australia, a few years ago. And I saw about two hundred and fifty Frodos in the audience.

Confused. Weary. Inundated with dozens of tactics and strategies about the Internet, their eyes stared into nothingness. Frozen stiff at the task of having to build an Internet business from scratch, almost all of them seemed to have a cross too heavy to bear.

And they didn’t exactly have Sam to egg them on

I said to them, like I say to you. “Let’s just get to the bottom of this hill, Mr.Frodo.”

Then we’ll do the next hill, and the next and the next, till we get to our destination.

You’re bound to be struggling. I struggled at Yoga class. I’m a first-class doofus. Five minutes after we start the class, I wonder when it’s all going to end. I look at the ‘human pretzels’ twisting and turning to the left and right of me, and I can’t ever see myself being so flexible. And I despair.

But I’ve got my own personal Sam. I simply say to myself: “Let’s just get to the bottom of this hill, Mr.Frodo”

And hurrah, yippeee yahooey, I actually made it past

Yoga session No.2.

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The Brain Audit The Brain Audit has been around for many years and is unique because it has over 800 testimonials on the Psychotactics website and over 100 testimonials on Amazon. Find out—How to market in a way that is respectful to your customers, yet powerfully compelling.

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Story Telling Series How to have that zing in your articles—to catch the attention of the reader and keep them interested?

http://www.psychotactics.com/products/story-telling/

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Free Goodies and Reports

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Presenting: Info-Product Free Goodies

How To Create An Effective Info Product

https://www.psychotactics.com/infogoodies

https://www.psychotactics.com/general/information-products-live-workshop-form/

Free Actionable Reports

Report: How To Win The Resistance Game

https://www.psychotactics.com/free/resistance-game/

Report: “Why Headlines Fail (And how to create headlines that work)”

https://www.psychotactics.com/free/headlines-fail/

Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com

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Announcing: Why Most Planning Fails (The Critical Importance of Chaos in Planning)

📅 January 08, 2022  |  View in Gmail

I didn’t think that a Chaos Planning System would apply to me. I’m always well organize.

There is a cartoon here

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s January 2022, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

https://www.psychotactics.com/chaos-planning

Testimonial: Chaos Planning

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

“I realized that now I am able to accomplish a lot on my endless “To Do” list”

“I didn’t think that a Chaos Planning System would apply to me. After all, I always thought that I’m well organized. But, after reading the report, I realized that while I am able to accomplish a lot on my endless “To Do” list. I always struggle with finding time to work on important projects and feeling like I got something done.”

Marina Brito, VA, USA

Judge for yourself

https://www.psychotactics.com/chaos-planning

Testimonial: Chaos Planning

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”

“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.

I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”

Dan Wagner, USA

Judge for yourself

https://www.psychotactics.com/chaos-planning

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https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

I’d looked at the product a few times in the past when it had been available but had always felt like I didn’t have enough chaos to warrant needing it.

But this summer was different. I had taken on too many projects and I was feeling worn down. I was exhausted and it felt like my brain wasn’t focused . I read and listened to the program the day I bought it and completely restructured my upcoming month.

The most important feature of Chaos Planning is actually the system.

The simplicity of the system is what makes it work. Once you hear it, you can’t forget it. And you’ll always know why you’re falling behind and how to quickly adjust.

I would recommend this product to anyone who feels like they’re falling behind on their most important projects or who has a creative mind and can get stuck in the start-but-don’t-finish cycle.

Basically, anyone who wants a better way to run their business or work-life should just buy this product and give the system a try. No matter what, you’ll have a mini paradigm shift that will allow you to think about your time more intelligently.

Colette Nichol, Canada

Judge for yourself

https://www.psychotactics.com/chaos-planning

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rIxMrIycDMw=

Announcing: Why Most Planning Fails (The Critical Importance Of Chaos In Planning)

📅 January 04, 2022  |  View in Gmail

Since putting Chaos Planning into place my stress levels have gone way down.

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s January 2022 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

https://www.psychotactics.com/chaos-planning

“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”

“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.

I would recommend this product—It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”

Dan Wagner, USA Judge for yourself

https://www.psychotactics.com/chaos-planning

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rIxMrIwczOw=

Just to let you know: Psychotactics is up again

📅 January 04, 2022  |  View in Gmail

Why a Crappy Name will Bury Your Book or InfoProduct

Hi, this is Renuka. Yes, we were on our Kiwi summer break when our site went down yesterday due to some SSL issue.

In any case, the sun has risen yet again in New Zealand and the site is up which means you can now access the goodies.

Sorry for the nuisance factor. The link to the goodies is below.

https://www.psychotactics.com/general/information-products-live-workshop-form/

Announcing: How To Get $75 Worth of Info-Products Goodies (Absolutely Free!)

I don’t know if you’ve read a watercolour instruction book before.

But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic.

And then you open the book, and guess what? One page. One measly page.

One measly page among about 150 pages of the book has been devoted to ‘values’.

What just happened?

The instructor told you what was important, and then failed to drive home that importance in greater detail.

Why?

Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next.

And it’s approximately what we tend to do when creating an info-product.

We are in such a hurry to create this massive info-product, that we fail to understand the importance of “One Concept”. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue.

Read this piece on the “One Concept” as well as five other pieces.

That’s your starting point to creating a far more effective info-product.

You will also learn about:

• Why A Crappy Name Will Bury Your Book or InfoProduct • How Your Product Can Create A Niche In Your Marketplace • How To Create Non-Confusing InfoProducts—The Stop-Go System • Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker • Why Cannibalising Your InfoProducts Is A Sound Business Strategy

Click here to get this goodie.

(You will be asked to opt-in)

Information Products Free Goodies

https://www.psychotactics.com/general/information-products-live-workshop-form/

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Warm regards

Sean

P.S. Also look out for two more free goodies in the coming weeks

Goodie 2: Three Ways To Write A Stunning Report Overnight

Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path.

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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