Sean D'Souza Archive — 2021

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December 2021

Last Day For Special Offer: Why Clients Buy (and Why they Don’t)

📅 December 28, 2021  |  View in Gmail

The beauty of The Brain Audit lies in its simplicity and the common sense approach.

There is a cartoon here.

https://www.psychotactics.com/special/brain-audit-offer/

Hi Seree

Marketing provides thousands of ways to get and keep customer’s attention

But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 15 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work out.

Announcing: The Brain Audit Special Valid until 28 December 2021.

(12 midnight US Eastern)

The Brain Audit is the book that gives you a system

The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.

When you buy The Brain Audit Special before 28 December 2021 you’ll also get “How To Identify The Right Target Audience For Your Business”.

Special Goodie: How To Identify The Right Target Profile For Your Business

This book will give you an instant understanding on

• How You Can Get Target Audience Wrong • How Target Profile Works • Persona Vs Person and more

Judge for yourself. You won’t regret it.

(This offer expires on 28 December 2021)

https://www.psychotactics.com/special/brain-audit-offer/

Regards,

Sean D’Souza

P.S. The Brain Audit has been around for many years and is unique because it has over 800+ testimonials.

It’s proof that The Brain Audit works, and works very well indeed.

https://www.psychotactics.com/special/brain-audit-offer/

Here is what Raj Aiyer has to say about The Brain Audit

“I did not want the Brain Audit to join the long list of books that I had enthusiastically bought and left them unread midway because I found them later to be –blah blah blah. There’s a lot of mediocre content out there and so I was cautious about buying this.

The Brain Audit an all-encompassing framework to audit your communication.

The beauty of Brain Audit lies in its simplicity and the common sense approach it takes. The specific features I liked the most were that there were lots of examples and great cartoons which made it an easy read.

I would recommend The Brain Audit to anybody who has a business to run and wants to audit their communication or learn the building blocks of marketing.”

Here is what Jonathan Chan has to say about The Brain Audit

I LOVED the Brain Audit!

Like others who are grasping at straws trying to find my way through advertising & marketing, I thought The Brain Audit was probably just more information. I’d already read, The famous ‘Boron Letters’, Jay Abraham’s books and other advertising books.

Firstly, I was extremely surprised on how readable it was.

It was so simple to understand! Secondly, I was even more impressed since I could immediately see where I could improve my landing page (for an upcoming product launch).

It clearly taught me how to systematically think and understand why clients really buy or not buy. There was a simple checklist to go through.

I also loved the stories at the beginning.

They helped me to remember what I needed to and why. Another was the clear explanations helping me understand why I should pay attention to customers complaints and how to use them.

I’d highly recommend the Brain Audit.

In fact, if you know NOTHING about advertising or marketing and are on the fence on which program to buy, just get this! It also comes with the BEST guarantee you will ever see, period. In fact, I regret I didn’t find it earlier. I’d have save lots of wasted time and be years ahead.

Yesterday was the best time to buy The Brain Audit; Don’t waste any more precious time and buy now.

Thank you so much Sean!

Judge for yourself. You won’t regret it.

(This offer expires on 28 December 2021)

https://www.psychotactics.com/special/brain-audit-offer/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing Special Offer : Why Customers Buy (and Why they Don’t)

📅 December 25, 2021  |  View in Gmail

A System To get and keep your Customer’s Attention every time. You’ve seen it before You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart? When a sale falls apart, it’s extremely frustrating! And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy. Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t) Marketing provides thousands of ways to get and keep your customer’s attention But you don’t want thousands of ways: You want a simple system that’s effective. A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. A system that has been tested for over 18 years and got results. A system that has over 967 testimonials. A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. And most importantly a system that you don’t have to pull up a 675-page manual to even work out. The Brain Audit is the book that gives you a system The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do. • How the brain responds to specific psychological triggers. • How to speed up the sales process, without the need to be pushy. • How do you stop your brand from being a commodity? When you buy the The Brain Audit from 25-28 December 2021 you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’. Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on: How You Can Get Target Audience Wrong How Target Profile Works Persona Vs Person and more Have a look and judge for yourself here: (This offer expires on 28 December 2021) https://www.psychotactics.com/special/brain-audit-offer/ Regards, Sean D’Souza P.S. Judge for yourself. You won’t regret it. https://www.psychotactics.com/special/brain-audit-offer/

How Giveaways Increase Sales Of Information Products

📅 December 21, 2021  |  View in Gmail

Do Giveaways Increase Sales? But shouldn’t you stick to giving away tiny reports?

Psychotactics

https://www.psychotactics.com/giveaways-increase-sales/

How Giveaways Increase Sales

of Information Products

Fun cartoon here

https://www.psychotactics.com/giveaways-increase-sales/

(Yes, you can read or listen to the article online

https://www.psychotactics.com/giveaways-increase-sales/ .)

Information product sales don’t always increase with promotions alone. Often they increase by giving away content that you could easily sell.

Do giveaways increase sales? But shouldn’t you stick to giving away tiny reports? What if you were told to give away a big product instead? Would that reap any rewards? Let’s find out.

In South Africa, there’s a flower that only one insect can access.

Orphium flowers don’t contain nectar. Instead, they provide bees with pollen. Yet, not every insect can access the pollen. If you look closely at an orphium flower, you’ll find the stamens are twisted and this, in turn, prevents the pollen from being stolen by visiting insects. Only one insect has access to the pollen in the Orphium flower. That insect is the female carpenter bee.

When she approaches the Orphium flower, her flapping wings make a particular buzzing sound. Yet that sound won’t make a difference to the flower. The stamens remain locked. At which point the bee changes the beat of her wings creating what we’d call the C note. That simple act gets the flower to seemingly unlock and shower the bee with pollen.

In our business, we often seem to be like the other insects.

We don’t appear to be able to hit that C note and unlock greater products sales. Yet just like the wing beat of the carpenter bee, you can achieve a consistent level of success.

What’s that note that you have to hit? And how often?

Let’s look how giveaways work: (article continues with extensive content on giveaway strategies)

9 Most Popular Articles And Podcasts of 2021: On How To Run Your Business And Enjoy Your Life

📅 December 18, 2021  |  View in Gmail

Structure your business to put your heart soul in your work –and also enjoy your life.

Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=ItT47qQUt7Ett1&b=pqqgxHE0W6C2IcnAS8B3pA

Here are the most popular articles and podcasts of 2021

Find out how to structure your business in a way that enables you to put your heart and soul in your work–and also enjoy your life.

1. Why Happiness Eludes Us (And Why It’s Been Around All The Time)
2. Why Clients Leave — And Why Lack Of Community Is One Of The Big Problems
3. Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration
4. How To Restart A Stalled Project: The Middle Of The Project Method
5. How To Be A Source Of Inspiration To Others
6. How To Build A List Systematically (And Get Clients To Buy From You Repeatedly)
7. The “Coats Of Paint” System To Break Out Of The Curse Of Perfection
8. Why You Don’t Need Clickbait Headlines To Get Clients (The Power Of Normal Headlines)
9. Three Ways To Motivate Yourself Again (And Restart What You Want To Do)

(Email contains links to all articles and podcasts in multiple formats)

Warm regards

Sean

P.S. I’ll be out with my camera taking way too many pictures of a New Zealand summer. Hope you have a good end of the year as well. And yes, ho, ho, ho!

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Stories Of Failure (Filos Moments)

📅 December 14, 2021  |  View in Gmail

Some people would call them stories of failure, but I think that it has made us stronger

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JOu1jCleN7Ett1&b=rdAOAB7XesFkMSsoiIHdvA

  Stories Of Failure (Filos Moments)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JOu1jCleN7Ett1&b=QlO4xx2sA1kThqHxEJ8gaQ

You know how you’re told to make lemonade when life hands you lemons?

Well, what do you do with overripe bananas? You make Filos!

This episode is about the times when we should have given up because the failure seemed so great. But they are also stories that show you what happens when you persist. You’ll enjoy these stories about 5000bc and Psychotactics. And it’s all about failure, and how things turned out on the other side.

We’ll look at failure through different lenses.

• The first kind of failure would be projects that should have been abandoned. • The second just comprises of moments of despair. • And finally, the third type of failure is one where we got pushed into the corner.

Let’s get going. You can listen or read this episode here.

Read online

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=JOu1jCleN7Ett1&b=28hzKTO4fOn928UviAu_nA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JOu1jCleN7Ett1&b=C2U0.0Gi7DQ9TOR.ZGiHVg

21 Articles On—Copywriting Strategies (How To Find And Fix The Biggest Landing Page Mistakes)

📅 December 11, 2021  |  View in Gmail

Ready to improve your website? Start reading about how to fix the biggest mistakes.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=ImznAGzdt7Ett1&b=Sa6sz3GGDjHKx2v7vutzTw

Are there different copywriting strategies for a landing page or sales page?

Copywriting is one of the essential elements of online marketing. Having a strategy in place will help your conversion rates.

Every article in this series has an actionable step that you can use immediately to improve your copywriting.

Click here to get the entire series on: Copywriting Strategies For Online Marketing

https://clicks.aweber.com/y/ct/?l=KQnf2&m=ImznAGzdt7Ett1&b=Sa6sz3GGDjHKx2v7vutzTw

(And yes, you can read or listen to the articles)

Last Day For Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages on Your Website + Special Bonus

📅 December 07, 2021  |  View in Gmail

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from the 4 to 7 December 2021 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential?

These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Announcing (New!): How To Create Compelling Pages On Your Website + Special Bonus (Valued At $45)

📅 December 04, 2021  |  View in Gmail

Special Bonus - ‘How To Maximise The Power Of Bonuses’

https://clicks.aweber.com/y/ct/?l=KQnf2&m=J5KiX06Bd7Ett1&b=Zxjp1.VeNeKTGGVqZQu2gg

Hi Seree

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 4 to 7 December 2021 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential?

These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

November 2021

Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

📅 November 30, 2021  |  View in Gmail

Why are some sales pages so confusing? And why do your sales pages often miss that goal?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=9vpjIP2YHKPNSznilyRIbg

Why The Top-Half Of The Sales Page Goes Wrong

(And How To Fix It)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=9vpjIP2YHKPNSznilyRIbg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=9vpjIP2YHKPNSznilyRIbg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=er_eMFmo4MevNXRO8BK3bw | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=Po_W85wv9s4K8Y4JQHNezA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K5I0Q0rLh7Ett1&b=W3OplTDnQImS5Ave_0RMkw |).

​​

Let’s say you’re on a mission to the supermarket—with a well-defined list.

• Oranges • Bananas • Fresh Coconut • Chilli Powder • Ice-Cream

Are all of the above important?

Technically, yes. No one usually goes shopping with a list of five items and ends up with just one or two. But even as you scan the list, you know it’s not just a list, but a priority list. For instance, the ice cream might not seem like a top priority to anyone else, but you know there are kids back home who have been promised that treat.

If you go back without the ice cream—well, let’s just say it won’t be a great outcome. In reality, the list is not just a list, but some issues are far more ponderous than others.

When writing a sales page, we too ponder over which issues will get the client’s attention

And that’s usually where we go off track, because we don’t treat the issues as a priority list, but instead as a shopping list. We feel we need to get all the possible problems that the client is having on the sales page. But it’s ice-cream that’s the priority. The chilli powder, coconut and the fruit can wait because it’s the priority that matters.

Similarly, a sales page has to be assembled based on priority

The most significant problem—the one that shows up at the top of the sales page—is the biggest problem. That problem is the one the client has at any given point in time. It’s the one target problem they want to solve—or want you to solve—and to get to that particular problem, you need to use the power of priority.

It’s at this point that we run into a peculiar hurdle

Instead of the client helping you, all they do is confuse you. Instead of giving you the one thing they want to deal with most of all, they give you the entire shopping list. But there’s a way out of this mess, but bear with me, because we need to go back a few steps to figure out how we got into this mess.

But before the client confuses us, let’s confuse ourselves.

If the above line sounds odd, yes, it’s odd. But most of us confuse ourselves when writing a sales page. And the way we go about creating this particular chaos is because we’re swayed by traditional advertising or marketing. If you were to step into a marketing agency or read a marketing book, you’re likely to run into a description of the client.

And it reads like this:

The clients are corporate managers/leaders & small & medium size business owners, approximately 40 years of age, with family, income $100K+, live in an urban area, and grow onions in their backyard.

Wait, did you think the “growing onions in their backyard” concept was weird?

If you did, then backtrack to all the points in that long sentence, because every single thing in that description is weird. Let’s say you’re selling a course on negotiation. The onions have as little relevance as the client’s income, or family, or age or even they’re corporate managers.

Well, the corporate manager bit is slightly useful, but the rest of it has little or no bearing on what you’re going to sell. All of this crazy, nonsensical description of family, dogs, income, and where they live isn’t how a client buys a computer or a phone, or holiday in Fiji. If we’re going to consider all of the above, you may all well consider the onions and really make a mess of things.

If we’re to avoid this mess, we will do well to stop writing silly descriptions like the one above

The way to understanding a client is to first start with the target audience. That first bit—the corporate manager—that gives you a place to look. Firstly where would you meet a corporate manager? Which takes us to the second level—and the most important of all: WHO? Who is this manager? When looking for the problem (and the final solution) you have to be like an owl: Who, who, who.

Who is that person?

And the answer, in this case, may well be Arundathi. We’ve gotten rid of all the nonsensical information about cats, dogs and onions. And this allows us to talk to a real person called Arundathi.

Who without wanting to, causes a whole new level of confusion. When you speak to her over the phone (or in person), you tend to get something like this on the recording.

“My problem is that I’m a new manager. I am running a team, and I’m anxious about my new role because it’s also a new company. I have a fear of making mistakes. And I’m a perfectionist, so there’s this constant drive for perfection. I also have a bit of a history of being stressed—it’s almost a recurring pattern of stress.

This stress is compounded by the fact that I need people to like me, and hence, I don’t want to disappoint anyone. I also work long hours, which means I can’t take care of my family like I’d want to.

I don’t have time to put aside for my health and well being either. All of this makes me more stressed, anxious, and I have this constant fear of failure.”

Did we spot the biggest problem in Arundathi’s response?

Of course not. While most clients may start tentatively, they quickly give you way more information than you can handle. Buried in that single paragraph is a shopping list. It’s only when we separate the elements, do we sense the real magnitude of confusion.

• New position as manager • New team • Brand new company • Fear of making mistakes • Drive for perfection • Need people to like me, and don’t want to disappoint anyone • Work long hours and guilty about not taking care of the family • No time for health and well being • Constant fear of failure

See that list? It reads a lot like the earlier list we created, doesn’t it?

• Oranges • Bananas • Fresh Coconut • Chilli Powder • Ice-Cream

And just like the grocery list, we have to have a sense of priority—and use all the elements on the list

Just because we’re using priority, doesn’t mean we’re not going to buy the rest of the items. And similarly, all those fears and troubles that Arundathi has—well, they’re all real and essential. But priority means that you can’t deal with them all at once. And if you do, well, that’s why most sales page messages are such a hodgepodge.

The way we’d go about prioritising the list is to simply present the list back to the client

And because it’s a real person and not some figment of a marketing agency’s imagination, we can send across the list in an e-mail. Then we get the client to prioritise, but not numerically. Usually, the tendency is to list the issues in a list that reads as 1, 2, 3, 4, and so on. But that numerical ranking doesn’t help our understanding of how important an issue might be.

If you were to assign ten imaginary pebbles to the client along with the list, you’d get a non-fuzzy picture

She might say:

New position as manager: 2 pebbles

Drive for perfection: 5 pebbles

Need people to like me, and don’t want to disappoint anyone: 2 pebbles

Constant fear of failure: 1 pebble

Did she just do that? Did she just drop her family and health off her list?

No, she didn’t. Instead, she realised it’s the perfection that’s causing the cascade of insanity. That while being a new manager was indeed a bit of a burden, it’s the overwhelming need to be perfect that’s sucking up all her time and energy. Which means that we now have a priority.

And that priority is bigger than everything else because it’s taking up 50% of her waking thoughts. Once we get that 50% in control, we’ve made a huge change in her life, and she’s more than likely to have more time and energy for her family and health.

Prioritising the biggest problem is the most important task of all.

And the way we went about it was to get rid of the dogs, cats and onions. And while we started out looking for managers (as in plural), we realised that it’s one person we needed. We went from “where” to “who”. And we found Arundathi, who tend confused us even more with her overwhelming problems.

But we used the pebbles, and we are now at the stage where we are clear about her priorities. We are poised to make real change at this point.

But we’re still slightly at sea

What do we do next? We know that she needs to reduce the perfection, so should we just give her our solution? Should we talk about our program and how it can help her?

We will get to that point where we can talk about our product or service but now’s not the moment. We know her problem is perfection, but we need to know more; need to dig deeper.

Let us find out how we go about the next stage.

Now that we are clear about Arundathi’s real problem, we have to go through a sort of “second-interview” stage

She’s identified that her drive for perfection is her primary downfall. And our job is to let her express how the perfection scenario starts to unfold. It’s at this stage where you can ask her why she sees the “perfection” issue as the biggest problem. And then, what she feels are the consequences of that problem.

Like a movie, she’ll start to tell you what happens and how it all happens

This information, by the way, should be recorded, because the client will slip into “explainer mode”. Just as the term sounds, she’ll explain what she goes through concerning perfection.

And she’ll use specific words to describe her situation (all of which needs to be recorded and transcribed). And like a bit of a horror movie, it will have mostly despair and doom.

But at one point, she’ll stop talking

At which point, you can ask if she’s done. Or if there’s something more. If there is anything she wants to add, she will do so at this point. But if she’s done, she’ll be ready for the next part. You can ask her what the solution looks like. And she’ll describe exactly what she’d like to see.

Once again she’ll slip into her explainer mode. And yes, you need to keep that recording going. Because yet again, she’s going to use a unique way to explain how she sees her perfect world. Or at least a world that’s not so crippled by perfection.

What we have at this stage is pure magic for your sales page. Let’s plot our journey so far.

1. We don’t have that fluffy, dog, cat, onions nonsense muddling up your description.

2. We do have a bit of a shopping list concerning the client’s problems, but we make sure that she prioritises the most important one.

3. We then dig deeper into that one—because it’s the main problem. She explains the problem and the consequences of her problem.

4. When she’s done with the problem and consequences, ask her about the solution. Once again she’ll slip into “explainer mode” while you’re dutifully recording every last detail.

Which leaves us with two unsolved issues

Issue 1: What about the rest of the problems in that list? Do we just abandon those?

Issue 2: We understand her problem, but where does our product or service come into play?

Issue 1: What about the rest of the problems in that list? Do we abandon those?

Just like a shopping list, you don’t just get rid of the other items. If your client comes up with a dozen problems, you can very easily move them into another section. And that section is called the “bullets”.

Usually, on a sales page, you have a short synopsis of points called bullet points. If your product is solving her other problems just as well, the rest of the problems go into this area. We haven’t exactly thrown anything away, but merely moved it to another area.

And just so you know, it’s not like the bullets are less important. If anything, they’re among the most valuable methods to communicate your points, because they’re almost like headlines—well, they are a type of headline but show up later in the sales page. Which takes us to the second point: What about the product or service were selling? How does that fit it?

Issue 2: We understand her problem, but where does our product or service come into play?

There’s a good chance that your product or service already fixes most of the problems of the client. Maybe it doesn’t fix every possible issue, but there’s a good chance it will cover a lot of the issues. The sequence on the sales page needs to flow like this:

• Biggest problem of the client • The description of that problem • The consequences that arise • The solution (as the client sees it) • And at this stage, it’s time for your solution, your product or service

As you can see, these series of steps aren’t something you can achieve, on one afternoon

All of this seems like an unnecessary detour, which is why it’s certainly more tempting to take the “marketing agency” method. Instead of going through all of these steps, it’s far easier to have a statement that reads like: The clients are corporate managers/leaders & small & medium size business owners, approximately 40 years of age, with family, income $100K+, live in an urban area, and quietly leave the onions out of the description.

It’s also the reason why so many sales pages seem “swappable”, which is to say you can almost take their sales page and put it on yours, and it might still work. And if you take the shortcut, the sales pay will work, but it will take a lot more advertising and far more marketing dollars.

It’s not like clients won’t buy from your sales page. It’s just that the message will be far more confusing and hence cause a higher rate of bounce.

Isolate the problem, and the results will speak for themselves.

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Coming in January 2022

How To Create An Effective Info Product

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The Real Goal Of Productivity (And How it Helps You Waste More Time)

📅 November 27, 2021  |  View in Gmail

Find out how to be productive and waste time.

  Fun cartoon here

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Most people tend to tell you to be more productive.

Sales need to be doubled; you somehow aren’t satisfied with the number of clients you have and require a lot more. In short, it’s this endless race towards a rather nutty goal.

Instead, how about a goal that allows you to waste more time?

That throws you back to when you were 17 and not constantly trying to earn, learn or hustle your way through life. Productivity is important, but the goal isn’t exactly what you’re expecting.

Let’s find more about the real goal of productivity.

Announcing: How To Speed Up Article Writing (The Easy Way)

📅 November 23, 2021  |  View in Gmail

Do You Often Hit a Wall Called ‘Writers Block’? Have you heard about “talker’s block”?

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.

What would you do? You’d sit down to write, wouldn’t you?

And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.

It’s short; it’s sweet

And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog.

Announcing! The End of Writer’s Block (The Easy Way)

📅 November 20, 2021  |  View in Gmail

Writer’s Block is No Longer a reality. In fact the opposite is true.

  Fun Cartoon here

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Way back in the year 2002, I had what you’d call “bad days”

Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.

I’d start off cheerily enough

I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done.

• Many of my articles just went into an article graveyard. • Most were half done.

Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.

The 21-Day Habit Myth (And How You Can Create A Habit In Minutes, Instead)

📅 November 16, 2021  |  View in Gmail

You’ve heard that it takes about 21 days to create a habit. But what if it weren’t true?

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  The 21-Day Habit Myth

(And How You Can Create A Habit In Minutes, Instead)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Js8vtm7cQ7Ett1&b=sr3ldG1Aszw.qhKRlhnagg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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Announcing: How To get Customers To Buy, Long before They Pay

📅 November 13, 2021  |  View in Gmail

Presenting: Pre-Sell Free Goodie: How To Sell Your Product Time And Time Again

  There is a cartoon here.  :)

https://www.psychotactics.com/products/pre-sell-goodies/

In the year 2009, we tried selling our copywriting course.

We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.

Four seats?

Yup, just four.

And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.

Sounds like a fluke?

Announcement: How To Speed Up Your Sales With Client Attractors

📅 November 09, 2021  |  View in Gmail

We are in an extremely tough market with lots of competition.

  Client Attractors

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy

Announcing! How To Speed Up Your Sales With Client Attractors

📅 November 06, 2021  |  View in Gmail

What Happens once your Customer goes past the Headline into the rest of the copy?

  Client Attractors Book

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?

Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy…

Presenting Pre-Sell Goodies: How To get Customers To Buy, Long before They Pay

📅 November 02, 2021  |  View in Gmail

How to sell without the hype or a big audience and get results.

  There is a cartoon here.  :)

https://www.psychotactics.com/products/pre-sell-goodies/

In the year 2009, we tried selling our copywriting course.

We gave away a ton of goodies, marketed it for weeks, and guess what? Even though we had a pretty large list and a rock-solid reputation, we sold just four seats.

Four seats?

Yup, just four.

And yet when we ran the very same course in 2013, every single seat was taken in under 25 minutes.

October 2021

Three Ways To Motivate Yourself Again (And Restart What You Want To Do)

📅 October 30, 2021  |  View in Gmail

Which is the quickest way to get back on course?

Three Ways To Motivate Yourself Again (And Restart What You Want To Do)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=aYapK1ZU_VlvMbjpxfRTvw

Everybody starts off with a plan, but shortly after, that plan turns to custard. We should be able to realign ourselves and restart, but restarting seems to be extremely difficult.

Which is the quickest way to get back on course?

We all have out methods of getting back on the saddle. Here are some of the techniques I’ve used over the years.

1. Tiny one-liner scripts that you can run in your head.
2. Getting to the end of a tiny goal.
3. Have a rule in place.

Curious to find out how they work?

You can listen or read this episode here.

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=aYapK1ZU_VlvMbjpxfRTvw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=yPmRPhEnE8uJqJNf18m0_A | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=wn.5xupVnGAywRVpkX.goA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=oHpIlqMi4JswG9N12gNWvQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=bXrG7y97EG4MU2VhvKVGOw

Three binge-worthy podcasts on ‘Pre-sell’

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=dRmZKBY92dvgWOngahZrIg

1. How To Use Simple Stories To Pre-sell Your Products And Services

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=dRmZKBY92dvgWOngahZrIg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=zEHvXjAwD9pAZC5rixhE2A | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=.kgntcQ9ppKUHKn_jJLy8A | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=JEuVE.jLvKi6PTSsfV5E.w |

2. How To Strategically Tackle Promotion Of Products and Services

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=00Maxd3yMGcTFryT4KA5PA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=6fw3T9JYU0TaRjecviY_jg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=ETu7PwKD9aviIX5tjiHrkg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=4X_Me9zFl3EizJHnai58nA |

3. Pre-Sell Strategy: (Some Unusual Questions)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=p5OlqaDJvsgR9KebNrF_SQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=FClgb9wInS5mM3mRtxq7lw | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=CrQOIkJwkBLmg8PaZ70Zeg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=nHqwtUHofnjkxcXNBvj9Iw |

  Image

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Warm regards

Sean D’Souza

P.S. Would you mind sharing this podcast with one person?

I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Three Ways To Motivate Yourself Again (And Restart What You Want To Do)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=aYapK1ZU_VlvMbjpxfRTvw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=yPmRPhEnE8uJqJNf18m0_A | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=wn.5xupVnGAywRVpkX.goA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=oHpIlqMi4JswG9N12gNWvQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JhLehKCAEDitt1&b=bXrG7y97EG4MU2VhvKVGOw

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Last Day For Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up a New Project Successfully’

📅 October 26, 2021  |  View in Gmail

Premium Bonus: 5-Steps To Starting Up A New Project Successfully When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 23 - 26 October 2021, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to figure out pricing. A simple dart board and some prices on the board would solve your problem in a matter of minutes. The price itself is of little consequence What matters is all the stuff around the price. And in this three-part pricing series, you’ll understand: The Psychology of Pricing (What Causes Us To Buy) The Method of Raising Prices (And The Mistakes To Avoid) Creating and Managing Price Expectations No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do. And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option) In this 24 page booklet you will learn Five steps that are required to start up any new project successfully. Why you shouldn’t get scared of your competition. Why brand analysis comes before everything else. Why personality is critical in your business. What is the most important thing when starting up a project? Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 26 October 2021—US Eastern at 12 midnight) Regards Sean P.S. This is what Colette Nichol has to say about Dartboard Pricing: “The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It’s kind of genius.” “I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially. I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction. Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving. Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them. There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.” Colette Nichol Vancouver, Canada Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 26 October 2021—US Eastern at 12 midnight)

Announcing: Dartboard Pricing—How To Increase Prices without Losing Customers + Special Bonus Valued At $49

📅 October 23, 2021  |  View in Gmail

https://www.psychotactics.com/products/trust-the-chef/

When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 23 - 26 October 2021, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.

Dartboard?

As in darts and a dartboard?

Yes, exactly!

If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.

So is pricing simple?

Sure it is. You don’t need a book to figure out pricing.

A simple dart board and some prices on the board would solve your problem in a matter of minutes.

The price itself is of little consequence

What matters is all the stuff around the price.

And in this three-part pricing series, you’ll understand

•    The Psychology of Pricing (What Causes Us To Buy)

•    The Method of Raising Prices (And The Mistakes To Avoid)

•    Creating and Managing Price Expectations

No boring pricing models

No ugh complication.

Just a simple, step-by-step system that walks you through exactly what you have to do.

And the Special Bonus: 5-Steps To Starting Up A New Project Successfully

This booklet is tiny—only 24 pages. However, it very systematically takes you through the five steps that are required to start up any new project successfully.

•    Why you shouldn't get scared of your competition.

•    Why brand analysis comes before everything else.

•    Why personality is critical in your business.

•    What is the most important thing when starting up a project?

Here’s the page. Judge for yourself.

https://www.psychotactics.com/products/trust-the-chef/

Regards

Sean

P.S. This series does gives you the overview of how to go about pricing, and then gets to the brass tacks.

You can literally copy the model (and you should) and have it up on your website, in your presentation or brochures.

Have a look and make a decision based on what you read.

https://www.psychotactics.com/products/trust-the-chef/

(This special offer is only valid until 26 October 2021—Eastern US midnight)

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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3 Pre-Sell Strategy: (Some Unusual Questions)

📅 October 19, 2021  |  View in Gmail

Let’s find out about—Cold vs warm lists in pre-sell; Open rates of e-mail and vacations.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=yjgGBqfMeMITgdNccr3F4w

  Pre-Sell Strategy

(Some Unusual Questions)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=KAuNznKD4cLRk0lZri1Y7g

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=KAuNznKD4cLRk0lZri1Y7g | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=_a4dVMVwCFqAbUbaLbFXXA | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=ygisRPq6eCvb6TC6nsag.A | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=LmUv6YInBUFYvU5hnS34Rw |).

Do you pre-sell if your audience is away on vacation?

Should you pre-sell if you’re unsure of a full house?

These and other questions are answered in this article on pre-sell.

​​

What if my the pre-sell falls flat?

One of the most-repeated stories I tell is about the article writing course. Back in 2005, we’d considered conducting the course online. But I wasn’t so sure it was a good idea. “Who would want to learn to write articles”? I thought to myself. And anyway, we had no notes, no audio, not even a syllabus. We decided to treat the announcement as a sort of advertisement for future courses.

To our surprise, the course was filled almost immediately.

And this fluke is what you’re trying to avoid. Yes, it does sound all fine and dandy when you succeed. And logically there’s no reason to fail if you play your cards right. But the critical factor is in doing your best.

And trite as it sounds, it’s a philosophy that we have to this day. When we had our meetup in Singapore, six or seven people turned up. In Auckland, our home ground, we had just 6 or 7. That’s about 50% of what we’d expect for a meetup. In Frankfurt or Amsterdam, there’s usually a waiting list.

No one longs for a less than stellar result

But every time the results have been less than expected, we’ve gone back to our method and examined what we’ve done correctly and what could have been done better. We all want to strike gold at once, but the reality is that you’re going to have a few misses and a few hits. Over time, however, you will get a far superior strike rate, because of the misses.

Let’s see the three points which we are going to cover.

1. Cold vs warm lists in pre-sell

2. Open rates of e-mail (and are they essential for pre-sell?)

3. Isn’t it logical not to pre-sell when clients are on holiday?

4. Cold vs Warm lists in pre-sell

A cold list is always going to be much harder to sell. It depends on the product or service, however. Let’s say it’s a new camera lens, and the person is very interested in “improving their pictures” then they’re a cold audience (for you) but a warm audience (in the sense that they are already ready to buy something in that area).

Your product or service ultimately depends on how much the client has been thinking about solving their problem. A warm audience tends to have a few people who have been thinking about the problem, but others that trust your judgment or teaching, or products/services.

They inherently believe that you’re not going to let them down.

We tend to think rationally about cold vs warm audiences, but that’s not entirely a useful classification.

A better classification is:

1- Is the audience warmed up about the concept/product/service? Have they been thinking about it already?

2- If they are, why would they trust you? Or how do you build that trust relatively quickly?

2.Open rates of e-mail (and are they essential for pre-sell?)

The open rate seems to be a good indication and probably is—I don’t know. I see open rates as a nice to have but also a bit like window shopping. You don’t know who is going to shop. Hence I try to match the open rate by an action rate.

Maybe there’s a tiny something that you can get the audience to do, and their payoff is worth the trouble. Now we know for sure that the open rate is a good indicator because 50% of those people are completing the action.

To me, that’s a good next step because while it’s not a purchase, it’s still better than merely open rate. It means they trust you just a little bit more to do another step.

Think of it as dating.

People who show up at the party are a good sign, but those who leave together are a better sign. They may simply be dropping the other person home and exchanging numbers, but it’s still one stage ahead.

3. Isn’t it logical not to pre-sell when clients are on holiday?

People are not (usually) logical. Also, during the time they’re away, they check their phones, tablets and e-mails. You can’t know for sure if:

1- A pre-sell in this phase will be worse.

2- Or better

3- Or the same as any other time of the year.

The only way to go ahead is to go ahead (and especially if you have no option). The worst downside is that no one buys (this time around). It’s essential to check this assumption on a reasonably regular basis.

For instance, we were told not to have a workshop in the US during Mother’s Day. We ignored the advice, partly because I wasn’t aware of the event until after we’d announced and sold some seats. We found that the workshops were full.

Mother’s Day in the US is more significant than any other day, including Thanksgiving or Christmas. I’m not sure of that fact, but it’s big enough for people not to show up. We had as many women show up on Mother’s Day like any other day during the year. Why?

The workshop was scarce enough and valuable enough for them to figure out that they could still celebrate Mother’s Day when they got back, but the workshop wouldn’t exist in the near future.

The lesson (inadvertent as it was) was that you can’t trust a holiday or some logic. The emotion of loss is far higher than the logic of a particular day or season.

– I think a safe assumption to make is that: people do want to learn more and deepen their skills.

– Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear.

– The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.

Let’s take an example of an excellent series—that doesn’t sell as much.

If you look at a series like ‘Black Belt Presentations’, you get a good idea of how you can create a really valuable, and result-oriented product and still have lower sales than other products.

Let’s start with Point 1: safe assumption to make is that: people do want to learn more and deepen their skills.

Clients realise the power of seminars, presentations and webinars

Webinars may be seen as sales pitches in many circles, but it’s also a great teaching tool. And a webinar well done is a powerful way of creating trust. Clients show up live to a webinar series, but also tend to watch the series later.

And an incredibly large number of people aren’t very confident about their presentation skills. Which is why it’s a safe assumption to suggest that they would like to learn how to create a robust structure for their presentations and webinars.

If they are sharing the screen, it’s essential to have slides and graphics that are powerful, without taking a lot of time to create. These skills are something that clients want to deepen and improve. Without the skills, they feel exposed, or at least shy about their ability to become an authority in their field.

Point 2: Often they don’t buy because there’s not enough safety or the uncertainties and value proposition are not clear.

The ‘Black Belt Presentations’ series is a clear example of lack of value proposition. Not because the sales page is unclear, or the contents of the series are fuzzy. Instead, the problem lies with the positioning. The series is targeted at presentations. Most clients are unlikely to make presentations and would at best be conducting webinars.

Even so, they need to understand how a webinar is an excellent tool, how to use it and how to attract clients as a result. Right now, the value proposition may not be clear. The product was created with one audience in mind, but that audience is smaller.

To get a more significant pre-sell factor in place, the angle of the page needs to change. And the pre-sell goodies will need to change to suit a webinar and the factor that the webinar creates a big difference in the perception of the client.

Point 3: The snippets help them build up the value proposition in their mind, coupled with safety, the buying signal will turn on.

The snippets would need to tackle the issue of “getting known”; of “how to get across the points” etc. Right now, if the snippets were all about how to present on stage, they would fall on deaf ears most of the time. The reality is that the lessons in the book are about getting the point across in a dramatic manner, whether on stage or through a webinar.

It’s easy to see how the current positioning dampens the snippets and goodies. Clients may not leap speaking on stage vs getting clients to trust them more and therefore won’t buy, even with the right pre-sell in place.

Announcing: How To Make Existing Products Attractive Again—The Non-Pushy Method

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JZpYVMwIQ7Ett1&b=Yjh0TwmaoJFUDh42lo5YaA

We have to sell our newer products and courses while also continuing to create a solid demand for products created in the past. Products that are exceedingly good, but needed something special. How do we make the old products attractive again?

Free Goodies: Learn the five stages to making your product sell time and time again

https://clicks.aweber.com/y/ct/?l=BVJ78&m=3WWIThAWgJX_Nt1&b=sHkqUbsP861NvxwnYNa7Og

Start Up Stories: Why We Do What We Do

📅 October 16, 2021  |  View in Gmail

Why Happiness Eludes Us (And Why It’s Been Around All The Time)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=EKHkIdMkV9OooesphnIO4Q

Start-Up Stories are fun to listen to. In this two-part series you will hear about:

• How we started sending chocolate across the world? • What was the trigger for the Three-Month Vacation? • How the gold star show up in Psychotactics courses? • Why do we have workshops at random locations?

Ready to start? Get ready to smile and enjoy yourself.

Part 1

Listen online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=EKHkIdMkV9OooesphnIO4Q | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=9c4I3GyFfq1DEYdk1DPuRg | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=54fNbkT7IZMB4AMcVjwrzA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=.xCl7aYDJLQcKOhp.44evQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=Fdcs6qPgNfLoIh20z7MwiA

Part 2

Listen online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=nsNithAJeWGcVhAzZhy79w | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=Cfe0N8g151slN4Y3X6v6vQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=tTILB8UN3_EvGGV_7irPrw | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=4ALjG96cAncM1F.oCjAObw | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=hbn64wcmAmeaOeg4kNYNyQ

Three fun podcasts

(There are transcripts too)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=reKFi0q5qvqparYmLksydg

Why Happiness Eludes Us (And Why It’s Been Around All The Time)

Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=EqrZL_1HldjE.LiTZtSDJQ | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=jwK2rco5kvZZW22RtdcvQg | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=Ec68DDMFHIjeA1tqgjOjIQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=zuJgkefq4quqGQobG7OLBA | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=f0iTQgIH9mNEnk1fqab2vg

Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration

Listen online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=63vlDBCwrSaiCCLRZjs6PQ | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=qlj0l.gWFVgLi1rba6fabQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=FNXxnNJg56UFB5PqyS9M0Q | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=uvOrqwFwH5j2A.js6C1QXg | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=HWil249i2QatUaok91q1CQ

How To Be A Source Of Inspiration To Others

Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=lbGnIBW2Dyyhv9kC3_InGg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=6D.vdoQ2OZVcZVYR6e62IQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=N_qN5vxnAnty7aY9J5lxVA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=RieaVowrbg1.vsW0706oFA | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9eL0Rvw7Ett1&b=smAvmSodUxjRCknXXL8BVw

Why Random Learning Is Superior (And Other Weird Learning Methods)

📅 October 12, 2021  |  View in Gmail

We tend to learn in sequence. Chapter one, two, etc. But what if we broke the sequence?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=uo2sl_2kDxNq4dDGV5NN8w

Why Random Learning Is Superior

(And Other Weird Learning Methods)

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=uo2sl_2kDxNq4dDGV5NN8w

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=uo2sl_2kDxNq4dDGV5NN8w | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=Yya2V.MZH1jXtFRbJ9hFxA | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=EZZ.MmIFb35AZbyRTSeE9Q | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Ij4oi9EtA7Ett1&b=pv.1ELh24sijHSjNDL4p5Q |).

We tend to learn in sequence. Chapter one, two and three. But what if we broke the sequence? Would that enhance our learning?

In this rather sequential piece, you learn how I tend to break quite a few rules to get the results I want, and you’ll find it works very well for you too. Tah, dah, time to jump the queue and learn in a whole different way. Let’s look at 3 other ways to learn.

Learning Method 1: Linear learning is a myth

If you learned English, your first letter would not have been S.

Yet there are more words in English starting with S than any other letter. Wouldn’t it have been sensible to start with S, T, R as a sequence than A, B and C? And yet we stubbornly stick to A, B and C when learning or teaching someone else the language.

Which almost seems to suggest that A, B and C is a logical sequence, but you can see it’s not.

With learning, we seem to run into a similar mental hurdle, both when we’re students or when we’re teaching someone else. We’re foxed if there’s no A, B, C sequence in place. Which is to say that whatever comes first, needn’t be the most important, even if we believe it to be so.

Let’s take the learner’s point of view and then go to the teacher.

Let’s say you want to learn how to put a sales page together. Surely there’s a sequence, you think to yourself. Look at any sales page, and you’ll notice there’s a headline.

Logical? Not at all. If you were learning to write a sales page and worked your way from top to bottom, you’re likely to take a week or longer to get the job done.

The crux of a sales page is in the features of a product or service. Which is why when someone comes along and asks us: how do you start writing a sales page? We start from the bottom and work our way up.

The reality is that any learning can start almost at any point that gets you to a result.

Let’s say you’re given a camera and told to get into manual mode. Where should you start? There is no obvious place. Should you first set the focus? Or should you start fiddling with the aperture? And what about shutter speed and shutter priority?

If all of these terms are bouncing over your head, it’s because learning photography seems to be quite the opposite of the alphabet. Instead of a gentle A, B, C progression, you seem to be able to start anywhere, and it feels much safer to let the camera make all the decisions in automatic mode.

Which is why learning should start just about anywhere

Let’s take The Brain Audit as an example. When you open the book, there seems to be an orderly progression of chapters and concepts. Yet, let’s say you opened a random chapter and found it was all about how to create “reverse testimonials”.

What if you started there? Wouldn’t you be able to work your way through

understanding and then collecting “reverse testimonials” for your own business? If you were to close the book without reading anything else, the concept would make perfect sense.

However, if you decided instead to randomly bounce to the chapter on “uniqueness”, and then back to “objections”, the seemingly random sequence would still be very educational.

Yet we seek an order from left to right.

Teachers, trainers and authors recognise this innate desire to follow a structure, and so we have to create a feeling of order. Chapter three must follow chapter two, and that comes right after chapter one.

In reality, the logic may not matter at all. Let’s say, for instance; you’re teaching someone how to take better street photographs. Where would you start? The answer is: just about anywhere. Let’s take three random points that will improve your images.

• Shoot horizontal, not vertical • Go really, really close (the zoom lens is not your friend). • Get yourself in position before the event (hit and run is not a good option).

The three points barely sound sequential at all

Yet, if you were to dig deeper into each of these points, you’re likely to find that you end up with far better pictures even if you don’t know squat about ISO, Aperture and Shutter speed.

Yet, every photography course I’ve ever been to—barring one—has always started at the “basics”. The reality is that there are no basics. There is no Point A, Point B or Point C.

You always start teaching—and learning—where you’re going to get the result you seek.

If you glance through the chapters of The Brain Audit and find that uniqueness is what your company most needs, you should start reading the last chapter, first.

If your testimonials are weak, and they probably are, the testimonial chapter should be your first port of call. As a teacher, your focus isn’t so much on being technical and following the book. Instead, you need to get going on the elements—any elements—that get the quickest wins for your client.

Do all teaching and learning follow this pattern of randomness?

Most of the time, yes, you can be as random as you jolly well, please. However, if you’re teaching, there’s an exception to this rule. If you’re conducting a course or training and there’s a portion that’s more time consuming, or complicated, then you should introduce this concept earlier rather than later.

In the Article Writing Course, for instance, we have a series of elements. The First Fifty Words, objections, case studies, examples, the three-part structure, and so on. The toughest part of all is the opening of the article, namely the First Fifty Words.

In early versions of the course, I’d introduce this section very late into the curriculum. Clients would struggle because they didn’t have enough practice, and that struggle was clearly pointless. In such a situation, getting in the tricky bit earlier in the course is an excellent idea.

And this is how I approach my learning too.

Most of the time, I pick on something that catches my fancy or something that I need to learn about and apply. I don’t necessarily have to read anything in sequence or even the complete book or course.

Later, if I feel the need, I can go back to it and pick and choose what I want. It’s something you might want to do as well, both as a teacher and learner. Look for the elements that are likely to get you the results you need and forget the sequence laid out.

It’s not as important as you think. On the contrary, when you get results quickly, you tend to go back and look at all the rest as well, which makes for a complete learning experience.

And controversial as this may sound, the randomness sets you up for the second point: A cluster moment in learning when things magically come together. But why does that cluster moment occur? Let’s find out.

Tiny Saturday Request

📅 October 09, 2021  |  View in Gmail

We will send you a really cool handwritten postcard all the way from New Zealand.

https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/

Some of our best clients come from people just like you. People who are kind and helpful and with whom we could share a coffee or tea. We would love to have a few more people join us on this Psychotactics journey.

So this Saturday, I have a tiny request.

It would really be nice if you could tell just one friend about Psychotactics.

Email works best

So, if you can send an email to a friend, that’s probably the best way to go.

Just click on the email link below and send a message.

Email Friend 1.

(In case this link doesn’t work for you, there is an alternative link below)

Let us know when you tell your friend, and we will send you a really cool handwritten postcard all the way from New Zealand.

  Tell a friend

https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/

Warm regards,

Sean D’Souza

P.S. You can post a message in your WhatsApp Group, Facebook Groups or LinkedIn. Here is a good place to send them to.

Psychotactics Guide

https://www.psychotactics.com/podcast/#guide

                Click here to tell one friend

https://www.psychotactics.com/about/psychological-marketing-business-tactics-tell-a-friend/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0rAwc7GyMrEw=

What I Learned From Children (And How It Lowered My Stress Levels)

📅 October 05, 2021  |  View in Gmail

The biggest problem with perfection is we feel we have to keep to the job until it’s done.

What I Learned From Children

(And How It Lowered My Stress Levels)

  Image

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=gWrsgHMBdzXtNgMrXKZWXQ

How much does stress affect learning? It’s rare that we don’t learn lessons from a child.

Even so, I think we don’t always pay closer attention to what they’re saying. My two nieces have taught me a lot. Here are a few nuggets of simple, yet intense wisdom. And yes, this learning helped reduce my stress levels.

Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=94u0jlRsjQY.nYU3R5ZU3Q | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=yCc_ydPMxGDU9WRQnqWtZg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=Ga8fikUtxS2RCm4sBRBeNA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=qL1L7tP6anXRy5nd1m583A | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=1I4cWfw1Yun7f3qMMlnYeA

Three More Trending Podcasts

  fun cartoon here.

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=AnGCxWL6ecUrhXbFoRjkNQ

1. How To Avoid High Conflict – Even When You Don’t Agree With The Idea

We seem to be pushed into one camp or the other and we end up getting ourselves in a tight corner. Is there a way to be part of a conversation and still neatly sidestep the argument?

Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=AnGCxWL6ecUrhXbFoRjkNQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=cWexl0qupNu_eW4S9b_eDw | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=o8lrAmkNSIotL.Klx.EDYA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=wpPUs3UWMZYNQD7B8kC23A | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=2Fe4snkbiuVUmNpZKbNSPw

2)) How To Get Clients When You Are Starting Up (With A Humble Checklist)

When starting up, it’s almost impossible to get clients. Yet, there’s a method that’s almost fail-proof and gets the client interested in you, right away.

Want to get going? Well, here’s what the checklist is all about.

Listen online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=tFDsHm0.9PFiPMfHtynHEg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=7jzxtFIGara17jla4O04VA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=lurSB4X50W9NmFeVYOpQcw |Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=XC5sOMEY6Lb586bPPPNoMw | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=Y7_tKGXpMH6L427khZbQ.Q

3. The “Coats Of Paint” System To Break Out Of The Curse Of Perfection

The biggest problem with perfection is we feel we have to keep to the job until it’s done. As logical as the idea sounds, it’s always—yes, always—counterproductive. Instead, there’s a method that’s far superior, and quicker.

Ready for a quicker, faster road to “perfection?”

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=LBNvnGVX.JNsM1knfewsIg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=Rb3EQXCYF3umgefuR_L0Gg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=so2VRwlmQnmWSZg2.n7HVA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=K2QFQslu5dMqNpyBQphIjA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JctE5OiRfDitt1&b=5c_TG33K0KbW_Jh65QoF6Q

Announcing: How John Forde (And Sean D’Souza) Got Me To Write Articles

📅 October 02, 2021  |  View in Gmail

Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Before I start, let me make one thing clear. John Forde is a copywriter who lives in Paris. And a good friend with a great newsletter. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It sounds egocentric. Let me assure it’s got nothing to do with ego. And everything to do with desperation You see when I started writing articles for my website back in about 2001, I was at best a cartoonist. If you asked me to draw something, you had a bouncy volunteer right besides you. But when you asked me to write, the bounciness would sure fade away pretty rapidly. You see not only did I consider myself an average writer, but I had enough reason to be afraid of writing. And the reason I was afraid was because of girl named Clare. I remember writing an article way back in the year 1990-91 . I wanted to be a copywriter and in one of my diverse moods I decided to “make some money” writing for the newspapers as well. So I met up with this guy called CY Gopinath, who ran this writing agency. Well CY gave me an assignment, and I wrote about it. And Clare, who worked with him, edited my assignment. And when Clare was done I couldn’t recognise the darned thing at all. There was so much edited; so much added; so much removed that it seemed to me not my work at all. Today I can’t even remember the subject of the article. But I remember the memory of frustration I remember that I didn’t want to be a writer. Well who cares about writing articles anyway? I could be a cartoonist instead. I could write ad copy. Clare wouldn’t be around to edit my stuff. And who died and made Clare queen anyway? And there I was, ten years into the future, and Clare was still bothering me. In fact most months, article writing was a drudgery I wrote articles because I was forced to do so. I knew I was supposed to update my website. I knew that one of our alliances, Allen Weiss (from MarketingProfs.com) would be asking me whether I’d completed my article. Somehow I had to banish Clare from my head and take away the fear of writing. Article writing was intense drudgery I hated every bit of article writing. I hated the start, the middle, and I couldn’t be sure of the end. If I completed an article in one working day, I’d be ecstatic. Most days it would take me two days. Two whole days and I couldn’t honestly tell you if the article wouldn’t end up in this article graveyard. Thankfully it was only two days in the whole month (Yup, I’d write once a month). And then I decided to get inspiration from my own articles I started looking back at the ones I’d completed, and felt this immense sense of satisfaction. Even inspiration. And so before writing, I’d look at my previous headlines. I’d read my own articles. And feel a sense of accomplishment. That put in a little juice in my reserve tank. That propelled me off the starting point. And I coughed and sputtered, but at least I was writing a new article. It didn’t make things any better. I was still a foul person to be around on article writing days. So I had to search for inspiration. And inspiration came in the form of a guy named John Forde I loved the way John wrote. His writing was always so effortless. He seemed to be having so much fun. And he knew his topic (unlike me who mostly knew about cartooning). And so I’d read many of John’s article. At one point, after getting to know him, I even asked him for an archive of sorts. Just so I could read and be inspired. John’s writing and mine: They both nudged me on And while I got a lot better over the years, there was a moment in time when I got radically better. That moment was when I promised my members that I would write 5 articles a week. No one paid attention of course, but I had promised 5000bc members that they’d get this wealth of information week after week. And there I was trapped—in a way. I had to write those articles. If you thought writing one is hard, five must be pure agony. Actually I found quite the opposite The moment I started writing five-six articles a week, something changed rapidly. Not all at once, of course, but in a few months I found that I could literally sit down at my computer and turn out five articles in the course of the day. At first this spurt of writing seems like a fluke I was sure I’d run out of ideas in a few weeks. But the weeks turned to months. And months to years. The dread that I’d been feeling seemed to disappear, slowly at first, but the evidence was clear. I was never going to run out of ideas. What’s more interesting, is that I got faster, which allowed me to move from writing 800 word articles to 3000 word articles—often in a day or two, but also sometimes in a single morning. When you get through that much, and do so, so quickly, it’s not a big leap of imagination to figure out you can write booklets, then books. At first, the steps were halting, almost like someone was about to tap me on the shoulder and say “ok, you’ve run out of luck”, but in time, I realised that tap was never going to come. I’d earned myself that skill, fair and square and it was getting better all the time. And when you see all of this from the outside, it’s easy to think: This Sean is a genius. Or a mad man. I don’t see the same Sean as you do I see the Sean who struggled with Clare’s edit (she was only doing her job well). I see the plod, the drudgery of writing articles for MarketingProfs in the early days (I wrote almost 50 articles for them). I see the fear in my eyes when I promised to write five articles a week in a moment of madness. And I know that anyone can do it. Anyone . I don’t care who you are. I don’t care what your education. I don’t care if you can even read—or write. The best part is that you don’t need to slave for almost ten years like I did. Or if you go back in time to Clare, twenty years. You can do it in three-six months. It’s still going to be a slog, but you can do it. And then there are going to be times when you’re super frustrated And the only inspiration you have is yourself. Or someone like John Forde. And if you persist, something magical will happen. You’ll get enormously better at writing. And you’ll be an inspiration to others. Imagine that! One Announcements Start. Stop. Start. Stop. The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else. Learn the structure and you can learn to write without the frustration and faster than ever before. Click here for Five Free Goodies: How to create expertise through article writing Click here to read about: The Article Writing Self Study Course

September 2021

Last day: How To Join 5000bc (Without Being On The Waiting List)

📅 September 28, 2021  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away. ​​​​​​https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jj5bfBaaA7Ett1&b=aRrxc6tRimZeWTWwSY4Dng

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Announcing: How To Join 5000bc (Without Being on The Waiting List)

📅 September 25, 2021  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away. ​​​​​​https://clicks.aweber.com/y/ct/?l=KQnf2&m=JGh5g6lqA7Ett1&b=Fme8xX.Uju3SWB_aEBLOCQ

We’d love to have you there if you think it’s the right place for you :)

Warm regards, Sean P.S. Make a decision today based on what you see. ​​​​​​https://clicks.aweber.com/y/ct/?l=KQnf2&m=JGh5g6lqA7Ett1&b=Fme8xX.Uju3SWB_aEBLOCQ

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How To Get Precise Feedback For Your Articles

📅 September 21, 2021  |  View in Gmail

How do you gauge reader interest with conversation. How to test your story idea quickly.

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  ((This email contains the complete article. However, you can also read or listen to it at these links: Read online

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When I was in university, all I wanted to be was like Christopher D’Rozario.

Chris was the creative director of an advertising agency called Trikaya Grey. However, I soon wandered away from that dream and then wanted to be like Bill Watterson, the creator of the comic strip, Calvin and Hobbes. But even that dream went into deep freeze as I transitioned to wanting to be a writer and ran into a book by Malcolm Gladwell called “The Tipping Point”.

It was my tipping point in a way I loved the way Gladwell wrote, and for the longest time I yearned to know how he came up with so many cool stories. His research seemed exhaustive and to be like Gladwell was one of my big priorities. Then, like everything in life, you move on, and life pulls you in its own current.

Even so, recently I watched a series made by Masterclass.com about Gladwell on Writing. I went in expecting to learn interesting stuff. I wasn’t disappointed. And I would like to share with you, two things that jumped off the screen—so much that I made a note of them, even drew some cartoons for a quick reference later on.

What are those two points?

1. Candy vs the main meal
2. How to gauge reader interest with conversation

1. Candy vs the main meal

In 2008, I switched to the Mac after almost 15 years of being on a PC.

When people asked me why I’d tell them the story of my presentation I’d been doing a series of presentations for the clients of a radio station.

Now, I’m like a helicopter mom when it comes to my presentations, but on this occasion, they wanted the slides in advance. To make sure nothing went wrong, I arrived a whole hour before the event and tested the slides.

To my horror, everything looked different. “Who’s tweaked my slides?” I asked the technician in charge. “We didn’t change anything,” said the guy in charge. “All we did was load your presentation through the Mac software called Keynote.

When I looked closer, I realised I was looking in admiration at the slides, rather than frustration. If all they did was run a Powerpoint through Keynote and it improved so much, it sure was my signal to fall head over heels with the Mac.

This is akin to what Malcolm Gladwell calls “candy”

“There’s a difference between the meal and the treat,” he says. “It corresponds to the way people talk about things and think about things”. When people talk about things, they tend to strip it down to something smaller, something enjoyable, even tweetable.

The reason, Gladwell continues, “Is because the way you think about something is complex, may have several parts, may or may not be contradictory. Or parts of it may even be remarkably difficult to explain.

The things you talk about are those you can talk about. The things that are easy to remember or get across. And usually, they’re short—tweetable.

Which is similar to the story of the migration to the Mac

I didn’t want to move to the Mac. I had a whole suite of programs on the PC, including costly Adobe software and painting software like Painter, which were all purchased for the PC. Moving to the Mac would mean I’d have to ditch all of that software or buy new versions all over again.

Plus, there were programs like Corel Draw that at the time (if I remember well) worked solely on the PC. To have to make all of these changes were frustrating. When I explain my story about the Mac, there’s a lot more that I’m not even expressing in this piece.

Instead, I strip it down to the smallest, most interesting story. The story of how my presentation became went from Cinderella to Princess in glass slippers. In effect, I’m giving you the candy version.

The candy version is a snippet, but no ordinary snippet.

It’s a way for the writer to give you something to talk about as well as something to think about. The information—whoa, that’s clearly the cerebral, thinking stuff. The candy, in a story, article, webinar—the candy is the fun stuff.

Which is why if you look at The Brain Audit, you’ll see loads of candy. Let’s say you want to talk to a colleague about The Brain Audit.

To get the colleague to read the back page of the book, or even the introduction would be too much. But if you have candy, it allows you to talk about the “seven red bags” story.

You’re not dragging out all the words from the 180 pages of the book. Instead, all you’re telling is a short 3-4 minute story. Instantly, you have the floor and the attention, but you’ve also neatly communicated something.

A book must have the main meal, without losing out on the candy

The candy is a tool for engagement and helps people sell the idea to their friends or talk about what they’ve consumed. It could be an analogy in the book, like what you experience in The Brain Audit with the seven red bags, but it could also be part of a chapter when you’re explaining about “dog poo” and how it’s relevant to how the brain processes “problems”.

If you see the Yes-Yes pricing video which shows you how to raise your prices by 15%, there’s an explanation—and a reasonably long one too—about pricing. But there in the middle of it all is a coffee and a muffin.

When you’re talking to a friend and trying to convince her to raise her prices, there’s no way on Earth you’re going to explain the entire Yes-Yes pricing. Instead, you’re more than likely to reach for the muffin and coffee story.

And this got me thinking because I like structure. Does every chapter need candy?

Gladwell doesn’t go into the details, but he gave me candy, didn’t he? I had to switch into “ponder-mode” to work out how every chapter could have its candy. Logically, almost every good analogy is candy. Which means you and I have at least a few places where we can insert the candy. Analogies, case studies, examples, even footnotes.

To get this act right, we can’t just think of books as Gladwell does. What about podcasts? Or webinars (not the yucky sales pitches, but instructional webinars). Or we could even create our own candy version.

For instance, at the Landing Page workshop, it seemed like a good idea to create some postcards that would encapsulate the entire workshop into a single postcard.

Cartoons would make the postcard really cute, but the postcard also quickly allows a client to show a friend exactly what they learned, even as the elevator hits the “ding” on the eighth floor.

Since around November 2017, I’ve almost stopped eating sugar, but I’ll chew anyway into this candy concept as we head to the next idea: How to test your idea quickly and efficiently.

2. How to test your story idea quickly and efficiently.

About two years ago, my friend Luca and I were up late at night drinking a bit of Lagavulin.

As the whisky drained itself out of the glass, the topic veered to “talent”. Since at least 2008, I’ve been threatening to write a book, even three books on talent. But on this particular night, I was, for no particular reason, trying to boil down the concept of talent to an equation.

From that moment on I have this equation chat with people I meet, discuss it on the forum at 5000bc, and finally, in Singapore, I presented to the audience. It wasn’t a workshop about talent. Instead, it was a sales page workshop, but I found it pertinent to start day three with the “talent equation”.

And when the day was done, my wife, Renuka came up to me and said: “That’s it. I’ve heard you talk about talent many, many times before, but for the first time I’ve heard you explain the concept in a way that’s easy to understand and implement.”

Finally, it seemed I’d gotten to the core of the story.

Gladwell talks about how he tests his stories as well

Often at the outset of developing a story, he’ll tell it over and over again to different people. You know what he’s looking for, right? He’s gauging interest. Apparently the story is interesting to Gladwell, but do the others find it interesting as well? Which parts interested his listener?

When did they tune out? More importantly, when did they change the subject?

At what point do they jump in with questions or objections? And also, what do they say next, once you’ve finished with your story or concept? The reason why all of these questions are so very important is due to the fact that Gladwell is testing the waters. He sees the person in front of him as a stand-in for his eventual audience. However, at all times, you want honesty with the listener’s feedback.

Laziness rarely helps in such matters So what’s lazy?

Laziness in such a situation is texting someone an idea or sending an e-mail. Yes, there are situations where you’re in Auckland, and the other person is in Leiden or Singapore. But even so, a face to face conversation matters.

Gladwell prefers the direct, in your face feedback, because it brings out the directness. There’s a raw honesty when you’re right next to the person, rather than separated by technology.

Even reading a draft of a chapter or book doesn’t elicit the same level of honesty. And once again, we’ve done this draft reading before, haven’t we? We’re usually concerned about someone’s feelings; we barely have time, we don’t necessarily feel we’re the right person to ask—and so on.

But when someone’s right in front of you, you can only tend to take so much. They ask your opinion, and you give your response. It’s not necessarily a brutal response, but even if you say nothing, they can gauge how excited you are.

Comedians know this factor of instant response to be true

Take for instance some clips from The Daily Show with host Trevor Noah. When the show goes for an ad break, Noah chats with his audience. Noah improvises on the spot with a private audience. If the joke gets a lot of laughs, it could then be taken to a much bigger stage.

This randomness in telling a story is what gets you great feedback It feels like a conversation, not an audit. And when you’re just riffing in the wind, there’s a lot less at stake. In effect, Gladwell is saying, “lower the bar, make it easy for them” Just for good measure, Gladwell will pick friends that he bores to death.

He chooses people who he knows aren’t awed by his status as a best-selling author. They will cut down his story if needed. Which is why he goes back repeatedly with a different angle to the same story.

My battle with the “talent equation” story was similar

Since 2008, I’ve been trying to get this idea across that inborn talent—if it exists—is inconsequential. That if you wanted to learn to draw outstandingly well, cook, dance—you could do so in an incredibly short span of time. So well in fact, that people would think you’ve been practicing it for years or are “born with it”.

Anyway, it wasn’t hard to find people who would say things like “you’re so talented, I could never be like that”. They look at my cartoons, and at least 50% of the people say just that.

Which was like a red rag in my face, because then I’d get into this two-hour discussion with them. At the end of the two hours, they’d either stick to their point or agree with my point of view.

But how do I get this idea across in a shorter amount of time?

How do I make it more elegant? The only way to get the story to that point of elegance was to keep pushing it back in different forms, over and over again. When I say forms, what I mean is I try and get the same idea across in different ways, using various examples, and different approaches to see which one is more palatable to the audience.

Be aware that you’re not watering down your concept, or changing it.

You’re just approaching the idea from a different perspective. And then it’s time to test it out with an audience like Gladwell does.

Let’s take an example

For years, I was trying to prove that talent isn’t necessarily inborn.

This concept would and continues to meet with massive resistance. Over the years, I changed the approach. I started to talk about how “almost children in all countries” draw when they are three years old.

And almost all children in all countries are hopeless at maths and writing when they’re three, but then something odd happens when they’re ten. Suddenly all the kids who were pretty good at drawing, now become hopeless at drawing. And all who are hopeless at maths and writing are now reasonably proficient at it.

That’s a different approach, and it’s something that all of us tend to agree with

However, there’s still doubt because we feel that someone else is better at cooking, drawing, dancing etc. So I had to go back and formulate a system where there was no doubt at all.

And that system would mean that I could prove, without question, that everyone in the audience could draw well, or multiply at super speed, or be able to speak in the future tense of a foreign language. And all of this had to be done in the space of 10-20 minutes.

The concept is the same: talent is not inborn. The approach is different. When you suddenly see a room of 5000 people drawing, speaking and multiplying (and there’s no exception), now the concept is on fire.

But let’s deviate for a second because most of us don’t have easy access to feedback

from others Gladwell works in New York; he’s a staff writer at The New Yorker.

Already, being in a big city is an advantage. But to then have access to other writers in a world-class magazine, that’s extremely rare.

Sure, there are interesting people everywhere no matter if you’re in Cape Town, Liverpool or Dunedin, but it’s not easy to find such people, let alone get their attention. Which is often where a forum helps tremendously.

When I get an idea I want to test; I might put it on Facebook. But Facebook and even Facebook groups tend not to go in depth. The format is clunky because it’s more suited to information that’s on the move, rather than an archivable discussion. And in 5000bc, the forum is where I put forward my ideas.

This article, for instance, is first being written in 5000bc, in the forum.

At which point, the feedback comes in pretty rapidly. People like it, or have objections or have read something and drive you to another reference. Yes, the in-person chat is the best of all, no doubt about it, but barring that option, a well-curated forum is hugely beneficial to test your ideas.

Even the validity of your headline can be gauged by how many people click on the link to read your discussion. When you do put it out in the world as an article, podcast or chapter of a book, do you know whether the title was exciting or not?

Was it just interesting to you or others as well? This kind of information is part of a forum structure, and it’s tiny little giveaways like this that give you a scale of how impressive your article or story happens to be.

Gladwell urges you and me to pay attention to a specific phrase as well

The moment you write or say something that’s even mildly interesting to the other person, they want to jump in.

They want to be part of the ongoing conversation, and they will utter something like: “Oh, that reminds me of…” and they will go off on a tangent. Listen, listen, listen. Don’t pull back to your own megaphone because that person is giving you a lead into another world that you’re not aware of.

A world that possibly leads to a dead end, but there’s often a chance that it will significantly enhance the depth and clarity of your story. Conversation is a bunch of building blocks that we have with each other.

For instance, you may say to your partner: I didn’t sleep well last night, and they say something about their sleep. And then you go down what possibly disrupted your sleep. Given some amount of chatter, that conversation may get to a point where you realise that all you need to do is to get that White Noise app out and you’ll sleep a lot better.

When you have a story, you have to do a lot more listening

It’s a conversation, yes, but it’s a specific type of discussion. It’s one where you’re testing, but also getting their version of what they hear, what they know, the resources and connections they have, etc. Asking someone: “What does this story remind you of?” is a great way to get a conversation going.

Testing a story isn’t difficult, but it might involve a bit of Lagavulin and a conversation

Or it might be just a walk that you take with friends or a visit to a cafe. But even if you can’t go out, find yourself a forum where your ideas could be challenged consistently; where you can get objections and resources.

And as far as possible do it casually, because there’s a higher chance of the other person responding quickly and without too much fear of offence.

And that’s the second thing I learned.

Announcing: The key to writing articles is clarity

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Announcing: How To Become An Expert (In yYour Customer’s Eyes)

📅 September 18, 2021  |  View in Gmail

How Do You Write so that your Clients actually Read your Articles above all that noise?

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How do you become an expert in your customer’s eyes?

How do you become the person the customer most wants to work with?

How do you then increase prices 500% and still have customers wanting to work with you?

To understand how this unusual situation occurs, let me tell you a story

I was a cartoonist by profession.

Then one fine day, I decided to get into ‘marketing.’

Now tell me honestly

Would you hire a cartoonist to show you how to attract customers?

Would you hire a cartoonist to show you how to improve your website?

Would you hire a cartoonist for anything—but—to draw cartoons?

Why would you?

I wouldn’t.

And that was the uphill battle I faced: No one knew me as an expert.

Now it didn’t matter how many times I looked in the mirror and called myself an expert.

I still wasn’t getting any respect, let alone pesos in the bank. And it drove me crazy.

But there’s always a way out of crazy-land

So here’s what I did.

I started writing articles.

And it was painful writing those articles.

I’d write one article after slaving over it for two days.

And then sometimes after two days, I’d trash the article and start all over again.

Did I say there’s a way out of crazy-land?

Well, it sure didn’t seem so, because this article-writing-jazz was driving me loco.

But here’s what I found too.

That there were systems. And techniques.

Techniques that enabled me to write faster.

That enabled me to make an article almost like a movie.

That enabled me to see a pattern as to which articles would go down the gurgler, and which articles would get lapped up by the readers.

That there were certain articles, when published, that got customers to my website in droves. I’d wake up, and suddenly there were fifty, or a hundred new subscribers.

Sometimes as many as two hundred or more.

And then as the weeks and months passed, I started getting calls

Calls to help customers with their website (um, after I wrote a website-based article).

And then emails. To help customers to help them attract clients (um, again, it was an article that did the job).

You’re guessing what crossed my mind, eh?

Not only were the articles pulling in customers to the Psychotactics website, but these customers were asking me to work with them.

Me, a cartoonist, work with them?

I have to say, I was scared out my wits. (For two whole years actually).

But after two years of writing articles (and I just wrote about 20 articles in the first two years), even I began to see a trend.

I figured I could go nuts and cold-call

Or I could sit at my computer and write an article.

And have a customer call. (Ooh, I did like the sound of that phone ringing).

But you have to remember this was back in the year 2002-2004.

Back then, the Internet was a bit of a novelty. People doled out their email addresses like peanuts. Today it’s not that easy to have two hundred people stream through your website. Which means that it’s not enough to just write an article.

There are squillions of articles on the Internet today

And those articles are competing with audio.

And video.

And heck knows what else.

So the questions do cross your mind

1. How do I write so that my clients actually read my articles above all that noise?

2. How do I write, if I struggle to put a paragraph together?

3. Is there a ticket out of crazy-land? Can I really become an expert in my client’s eyes?

There indeed is a ticket

And if you’ve been putting off writing, because you think it’s hard, well, it’s time to get that ticket out of crazy-land.

Information (um, Article Writing) creates expertise

Ask every author on Amazon.com

Ask every top consultant.

Ask every top trainer.

And ask a cartoonist.

Free Goodies: Don’t take my word for it. Judge for yourself.

Get some solid methods to write better articles at this link.

Don’t wait. This link won’t stay up forever. :)

Free Goodies: Article Writing

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

Sean

P.S. The goodies are free.

P.P.S. Start. Stop. Start. Stop.

The biggest frustration with writing is it drives you crazy. Yet writing is a “language” like everything else.

Learn the structure and you can learn to write without the frustration.

Article Writing Self Study Details

https://www.psychotactics.com/home-study/how-to-write-article-strategies-to-write-powerful-articles-for-sales-pages-and-newsletters/

(The limited-edition, self-study course will be available on 9 October 2021 to those on the waiting list).

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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3 Learning Strategy Tweaks: How I Use Slightly-Odd Ways To Ramp Up Learning

📅 September 14, 2021  |  View in Gmail

Does multitasking make you better at the task or worse? And is focused-learning superior

  Image

https://www.psychotactics.com/learning_strategy/

Three Learning Strategy Tweaks

How I Use Slightly-Odd Ways To Ramp Up Learning…

Announcing! How To Become an Expert in Your Industry

📅 September 11, 2021  |  View in Gmail

The Biggest Frustration with Writing is it drives you crazy. Yet writing is a “language”.

  Article Writing Goodies

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

Imagine you had a fairy godmother.

And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”

I had such a godmother.

And I got a wish from that fairy godmother in the year 2002.

You see I’d just started up my consultancy in marketing

I’d moved from India to New Zealand.

No one knew me in these parts.

No one knew if I was good at what I did. Or just plain useless.

And what was worse, was I wasn’t quite sure either.

Then one day, that fairy godmother whizzed into the room

“Write articles,” she said.

“Write articles?” I echoed.

“What good are articles going to do for me?” I thought condescendingly.

But as fairy godmothers go, they can read your thoughts

And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.

But then something magical happened.

Something I just didn’t expect. When I sat down to write, I started to get ideas.

Ideas that I didn’t know existed in my head.

And as I read more books (both business and non-business books), I got even more ideas.

When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.

I wasn’t even selling anything online (or offline for that matter)

And there I was..ahem…building an audience.

An audience that wanted to listen what I had to say.

An audience that went from just friends and family, to a chunky

hundred people.

Then a thousand. And it kept growing.

I wasn’t doing any advertising

No publicity.

Heck, I barely knew how to do my own marketing.

Yet these articles were like a magnet.

They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002).

And offline, I was starting to get inquiries too.

“Can you give us some advice on these marketing matters?” they said

“Can you train our staff?” they said.

Can you do this, and can you do that.

And on and on it went.

But articles were hard work for me

It would take me two days to write a single article. And I’d curse and struggle.

And to write one article a month was a big achievement for me.

But hey, I did have a fairy godmother

And fairy godmothers grant wishes, so I took her up on the wish. “Make me write great articles that captivate. And show me how to write them at high speed (so I don’t have to spend two days over a single article)” I said to her.

“Article writing is about structure”, she said

“Structure and drama,” she continued.

“Structure and drama and the ‘next step’,” she crescendoed.

“Drama pulls you in. Structure keeps you there. And then the next action gets your client to move to the next step.”

And just like that I learned how to write articles. And now it’s your turn.

Why You Should Not Write Like An Author When Writing Articles

📅 September 07, 2021  |  View in Gmail

Writing articles shouldn’t feel like a doomsday mission.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jcn4POZT.7Ett1&b=oW_bOMM8vK.E8Rz5pMalow

  Why You Should Not Write Like An Author

When Writing Articles

  Load the images to see the cartoon. It works!

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jcn4POZT.7Ett1&b=BlVsnqnDTSOAIRnCFz1LXQ ).

It’s not always your imagination. Sometimes the articles you and I write seem boring—and they are.

As you’d expect, there’s a reason why. We are trying to write from the ground up. We wake up wondering what we’ll write about, eventually figure out a topic and then get to outlining. Not only does the article take ages to write, but when it’s done, it seems dull.

What makes articles so bland?

The problem is we approach articles much like an author—not as article writers. What’s the difference? Well, that’s what we’re about to find out, aren’t we?

The power of reacting, not writing.

I don’t believe in Writer’s Block but couldn’t write for several months.

It was around the year 2014 or so. For several months, I hadn’t written a word, despite wanting to do so. It wasn’t like I was bored, or burned out or even lost my skill.

It’s just that I couldn’t write. It meant that my wife, Renuka, was forced to re-run almost three months worth of newsletters based on articles that had been published in the past.

What was stopping me from writing, I wondered.

I looked through my earlier articles hoping to find an answer. It was then that I realised there was a common thread. In all the previous articles, I wasn’t writing. Instead, I was reacting. The big reason why I wasn’t moving forward was apparent. Instead of reacting, I was trying to be an author and write from the ground up.

Why does writing from the ground up, make us so grumpy?

When you sit down to create a new course, or write a book, or screenplay, there’s an enormous amount of an uphill climb. It is because you’re often creating something from nothing. There’s an intense feeling of emptiness when you embark on such an endeavour, and for two precise reasons.

The first is that the work is extensive.

A workshop or course may consist of several hundred slides, all that need to fit cohesively together. A book will be marked by chapters, which also needs to extend almost endlessly into a hundred pages or more.

The vastness of the subject matter causes the writer to freeze, or at least endlessly procrastinate. The mistake most of us make, when writing an article, is we take on the act of writing a book to be the same as writing an article.

An article doesn’t need to—and should seldom start from zero.

Instead, it should almost always be a reaction.

Announcing: How To Put That Zing Back in Your Articles ( And get the Attention of your Reader)

📅 September 04, 2021  |  View in Gmail

The moment we have to write an article, we freeze up. What are the elements of a story?

  Story Telling  Cartoon Image

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

So have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

P.S. With the premium version you get—‘The Power of Drama’.

It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama.

Have a look here:

https://www.psychotactics.com/products/story-telling/

  Debbie Newhouse Testimonial

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

August 2021

Announcing: How To put That Zing Back in Your Articles ( And Catch The Attention of The Reader)

📅 August 31, 2021  |  View in Gmail

What Would Make One Article Better Than The Other?The answer lies not just in stories.

  There is a StoryTelling Cartoon

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

Have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

  About Story Telling

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Here is what a few more people have to say

https://www.psychotactics.com/products/story-telling/

I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.

The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting.

Christopher Cook, USA

https://www.psychotactics.com/products/story-telling/

I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.

Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased.

Honor Dragan, Guildford, UK

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.

And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide.

Harrisson, Japan

https://www.psychotactics.com/products/story-telling/

As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.

If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading.

Pam Bestwick, Wellington, New Zealand

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

I wasn’t sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.

It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients.

Steve Jolly, USA

https://www.psychotactics.com/products/story-telling/

What I like best about the Storytelling Mini Series is its extreme usability.

I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing.

Elfriede Krauth, Netherlands

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing: How do you Create Your Uniqueness that Stands the Test of Time?

📅 August 28, 2021  |  View in Gmail

How to get to your uniqueness? What are the Biggest Mistakes and how to avoid them.

  Uniqueness Goodies

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IsJTMkmyY7Ett1&b=DF.x0HkJ5EJqBLBrLEJtRQ

Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

Yet most of us seem to know what makes our product or service better than competition.

But the customer doesn’t know.

So they go elsewhere.

Somewhere cheaper.

But they don’t come to you in the droves you’ve imagined.

Presenting: Uniqueness Goodies (Yup, FREE Goodies!)

Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.

Until now, that is

You will get access to articles, audio and video.

Here is the sequence of what to expect in the coming weeks:

Goodie 1: Why we get our uniqueness wrong

Goodie 2: How to get to your uniqueness

Goodie 3: The importance of the mundane and the uninteresting

Goodie 4: Biggest mistakes and how to avoid them

Goodie 5: The difference between uniqueness and the other red bags

Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?

Here is the link to get the goodies:

Uniqueness Free Goodies

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IsJTMkmyY7Ett1&b=DF.x0HkJ5EJqBLBrLEJtRQ

Warm regards

Sean D’Souza

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Can We Really Systemise Luck? (Or Do We Continue To Depend Upon Hard Work)

📅 August 24, 2021  |  View in Gmail

Patterns remain the factor that gets us further down the line every single time

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAu4ICt5Y7Ett1&b=.AtoOnzrFTPgTFAv7MUQkw

  Can We Really Systemise Luck?

(Or Do We Continue To Depend Upon Hard Work)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAu4ICt5Y7Ett1&b=HVmzCWUXiRH8XykvgZrwBg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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When is the most likely time for me to get a cold?

That answer seems improbable, doesn’t it? While Google, based on searches, can almost accurately tell when a virus epidemic is unfolding, there appears to be no way for an individual to know when they will personally fall ill.

However, with almost everything, there could be a recurring pattern. In my case, the majority of my illnesses occur right before I’m about to go on vacation or to do a workshop overseas. Was there somehow a pattern that I’d failed to see? And what was that pattern? Let’s take an example, shall we?

When I was in university, I’d take part in cartoon competitions

I wasn’t exactly in “hard work mode”. I’d been drawing cartoons for years, learning from the cartoon strips in newspapers and books. As a result of this acquired skill, I was drawing for local as well as national newspapers.

Even so, I wasn’t able to win a cartoon competition at the university level. It wasn’t that I’d fail miserably. I’d be placed in second or third place, but never got to first. Obviously, the skill alone wasn’t enough. And luck wasn’t reliable.

I had to look for a pattern

With the cold, I already had a pattern. I’m about to get on a flight, and I fall ill. Or I get to the destination, and I’m sick. This kind of pattern has replayed itself reasonably consistently for years on end. It can’t be psychological, because viruses don’t care about what’s going on in your head. But there was the issue of tiredness.

Usually just before we get on a plane, I tend to do a lot more work than usual. Plus, there’s the chance of a course just coming to an end. In short, it tends to be a perfect storm of activity. At which point, the tiredness factor could tip over.

It doesn’t always, but it could. And now we have a predictor, a precursor to the event. It’s not based on skill or even luck. It’s based on a recurrence.

With the cartoon contest, there was also a pattern of recurring activity

When given an hour to complete the cartoons, I’d draw several gags. In cartoon terms, that’s three or four jokes on the same large sheet of paper. I found, however, that this involved coming up with three-four situations, planning them, sketching and finally rendering them.

This meant a maximum of 15 minutes for each of them and as a result, there might be just one funny gag and the other three would be average. What if I were to spend most of my time on only one joke?

That would give me plenty of time to think up the idea, sketch it and then render a fair amount of detail. Was that strategy a sure predictor of success? No, it wasn’t. But it gave luck that extra boost.

If a cold and a cartooning contest aren’t precisely proof, we can look around us every day

When we check the weather, we’re applying approximately the same parameters. Winds, pressure and moisture are susceptible to change, and that’s a bit of luck. But there’s also the skill of the weather forecaster.

What helps create an almost perfect weather report virtually every single day is understanding the pattern. In the past, only one forecast was considered. Not any more. Forecasters now rely on a system called Ensemble forecasting.

Instead of relying on a single prediction of the most likely weather, a set (or ensemble) of forecasts is produced. This set of projections aims to indicate the range of possible future states of the atmosphere. The multiple simulations are conducted to account for the two usual sources of uncertainty in forecast models.

And that success is bound by the factors of skill, lots of luck, but also a fair bit of pattern recognition

Patterns remain the factor that gets us further down the line every single time. For me, this means that I need to watch the last four weeks running up to our trips. Considering I’m up at 4 am every day, a few afternoon naps in the weeks close to the flight might be not just a good idea, but crucial for the body to recover.

For you, some other change in behaviour may be needed, but if you look long enough, you’ll find a pattern. Then it’s time to take action and make sure you use that pattern to your advantage.

Patterns, skill and lots of luck. Mix all these three, and we have what’s needed for us to go forward.

Announcing Goodies:

How to find your business uniqueness

Free Goodies: Uniqueness—Biggest mistakes and how to avoid them

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAu4ICt5Y7Ett1&b=JHhkJ6eQiHRN6kbQgWks5g

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How To Create A Uniqueness That’s Difficult For Competition To Replicate

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How A Fixed Article Writing Formula Can Derail Your Writing

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How To Publish Fixed Prices On Your Website (Even If You Run A Service)

📅 August 17, 2021  |  View in Gmail

Why changing the way you position yourself is important and how to do it.

  Psychotactics

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  How To Publish Fixed Prices On Your Website

(Even If You Run A Service)

  Load the images to see the cartoon. It works!

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  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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If you’ve watched the sci-fi series, Star Trek, the most exciting part isn’t likely to be the space adventure.

Instead, most of us would have loved the way crew members got into a teleport

machine and were beamed instantly to another destination. ‘Beam me up, Mr. Scott,’ is what Captain Kirk would say to his Enterprise’s second officer as they were teleported to yet another ship or planet. Often enough, things would go wrong.

Announcing: How To Make your Product or Service Stand Out (Among All the Noise)

📅 August 14, 2021  |  View in Gmail

Biggest Mistakes and how To avoid them. How to get to your uniqueness.

  Uniqueness Goodies

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Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else?

That’s what uniqueness can do to your product or service.

•    How do you do that?

•    How do you create a uniqueness that's so dramatic and powerful, that clients pick you in a flash?

Presenting: Uniqueness Goodies (Yup, FREE Goodies!)

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Here is the sequence of what to expect in the coming weeks:

Goodie 1: Why we get our uniqueness wrong

Goodie 2: How to get to your uniqueness

Goodie 3: The importance of the mundane and the uninteresting

Goodie 4: Biggest mistakes and how to avoid them

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Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?

Here is the link to get the goodies:

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Announcing: Why most planning Fails (The Critical Importance of Chaos In Planning)

📅 August 10, 2021  |  View in Gmail

Since putting Chaos Planning into place my stress levels have gone way down.

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s August 2021 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

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​​​​​​​

Here is what people have to say

“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”

“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.​

I would recommend this product—​It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”

Dan Wagner, USA

Announcing: Why Most Planning Fails (The Critical Importance Of Chaos In Planning)

📅 August 07, 2021  |  View in Gmail

I didn’t think that a Chaos Planning System would apply to me. I’m always well organize.

  There is a cartoon here

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s August 2021, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

https://www.psychotactics.com/chaos-planning

How To Motivate And Inspire (Even When Things Are Going Wrong)

📅 August 03, 2021  |  View in Gmail

Is there one system that works for everyone on the planet? Yes there is, let’s find out.

  Psychotactics

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  How To Motivate And Inspire

(Even When Things Are Going Wrong)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWqUI1rSY7Ett1&b=VPGLmQNUJi_7DI3bRxeKJA

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWqUI1rSY7Ett1&b=VPGLmQNUJi_7DI3bRxeKJA | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWqUI1rSY7Ett1&b=SIXAQJkLh.Cn_51uTVEsbg | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWqUI1rSY7Ett1&b=qb3fzxzQQ0B6e7p25IYm9A | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWqUI1rSY7Ett1&b=6chmzBlPtAr8BzKNexE54w ).

​​

A couple of years ago, I drew a series of cartoons called “What I learned from Keira”.

Keira is my niece and still very little. However, time and time again she’d ask to see the drawing on my iPad. When she got her own iPad, she even asked me to send the cartoon across, so she could have her own copy.

Without realising it, I’d become a fan and she was the superstar. While this may seem like a pretty cute story, it also has amazingly powerful motivational force behind it. It was one of many events, but Keira has taken to drawing and painting in a big way.

She even draws cards for everyone’s birthday, and is keen to keep her artwork at the forefront of her life. However, it was a fluke. It worked like magic, but it’s hard to take credit when it wasn’t really that well thought through.

If anything, we’re so busy just doing our own things that we fail to inspire or motivate people around us. We may run companies, or at least be leaders of some kind, with the intention to motivate and inspire, but it’s really hard to know how to motivate consistently.

July 2021

Last Day For Special Offer: Why Clients Buy (And Why They Don’t)

📅 July 31, 2021  |  View in Gmail

The beauty of Brain Audit lies in its simplicity and the common sense approach it takes.

  There is a cartoon here.

https://www.psychotactics.com/special/brain-audit-offer/

Hi Seree

Marketing provides thousands of ways to get and keep customer’s

attention

But you don’t want thousands of ways. You just want a simple system that’s effective. A system that has been tested for over 15 years and got results. And most importantly a system that you don’t have to pull up a 675 page manual to even work out.

Announcing: The Brain Audit Special Valid until 31 July 2021

(12 midnight US Eastern)

The Brain Audit is the book that gives you a system

The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do.

When you buy The Brain Audit Special before 31 July 2021 you’ll also get “How To Identify The Right Target Audience For Your Business”.

Announcing Special Offer : Why Customers Buy (And Why They Don’t)

📅 July 27, 2021  |  View in Gmail

A System to get and keep your customer’s attention every time. You’ve seen it before You’re about to get a customer to sign on the dotted line. And then they suddenly back away. What causes them to back away? What causes a sure sale to fall apart? When a sale falls apart, it’s extremely frustrating! And what’s frustrating is the fact that you don’t know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you’ve done everything to get them interested and ready to buy. Announcing: The Brain Audit Special: Why Clients Buy (And Why They Don’t) Marketing provides thousands of ways to get and keep your customer’s attention But you don’t want thousands of ways: You want a simple system that’s effective. A system that has been tested right across the planet, from big markets to absolutely atom-sized markets. A system that has been tested for over 18 years and got results. A system that has over 967 testimonials. A system that has got results across all media from websites to presentations, to one-on-one selling and sales through brochures/booklets etc. And most importantly a system that you don’t have to pull up a 675-page manual to even work out. The Brain Audit is the book that gives you a system The Brain Audit is a step-by-step system that enables you to understand what’s going on in the brain of your customer. It’s a system that is based on a deep understanding of how our mind works, and why we do what do. • How the brain responds to specific psychological triggers. • How to speed up the sales process, without the need to be pushy. • How do you stop your brand from being a commodity? When you buy the The Brain Audit from 27-31 July 2021 you’ll also get the bonus goodie ‘How To Identify The Right Target Audience For Your Business’. Special Goodie: How To Identify The Right Target Profile For Your Business This book will give you an instant understanding on: How You Can Get Target Audience Wrong How Target Profile Works Persona Vs Person and more Have a look and judge for yourself here: (This offer expires on 31 July 2021) https://www.psychotactics.com/special/brain-audit-offer/ Regards, Sean D’Souza P.S. Judge for yourself. You won’t regret it. https://www.psychotactics.com/special/brain-audit-offer/

Announcing: Why Some Books Stand Out (While others Fail Miserably)

📅 July 24, 2021  |  View in Gmail

How To Create Non-Confusing InfoProducts—The Stop-Go System

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Why would anyone want to write a book?

Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.

And yet, we know the power of the book because we read books

We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.

It’s just this writing process that’s a real pain

I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.

I didn’t realise it back then but The Brain Audit became a doorway

It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.

But aren’t there already millions of books on the same topic?

Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.

And how does a book become easy to read and remember? You do it with:

• Structure • Stories • Summaries

You might not realise, for instance, that summaries rock.

Dread Writing Your Newsletters? How To Overcome That Frustration In Four Easy Steps

📅 July 20, 2021  |  View in Gmail

Here is an easy 4 step formula to get your newsletter out and have fun doing it.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=v4CCkrndBHHv0aoThaAIJA

Dread Writing Your Newsletters?

How To Overcome That Frustration In Four Easy Steps

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=KxbiA7_bUvGMJzk5.pbnhA

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=wH.tdpgoh1aB_ci902sREA | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=xfLf0Ov9FVKu_AmURDIK.w | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=3im2vr1azVl_VoWmE0Mziw | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=bBEbq9Ld9lPWIRVLGTAQ9g ).

​​

How do you write a newsletter? How do you structure a newsletter?

I used to hate writing a newsletter. It would be the task I’d keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”.

And it’s an easy formula too.

Try it and you’ll see that your newsletter isn’t as tedious as it used to be. In fact it’s fun—well, almost.

Here’s what you can (and should do) to get the newsletter out.

1- Ideally, work out what is the focus of the newsletter (and do so many days in advance).

2-Dig deep for stories (usually a personal story, but also an analogy). Again in advance.

3- Action

4- Have a P.S.

When creating a newsletter, it’s important to have a plan for at least a few newsletters. Which is to say, that if we sit down (or stand) and write our newsletter at the last minute, we are simply stressing ourselves out for no reason.

Hence, there needs to be some idea of what you’re going to cover in each of the newsletters. This is similar to what we’d cover in a podcast, for example.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Iz2DlsAzA7Ett1&b=KxbiA7_bUvGMJzk5.pbnhA

These are some examples of the podcast that were planned in advance, but it can just as easily be applied to newsletters. And it doesn’t have to be complicated at all. All you need is a list of what you’ll cover. It can also be recurring in nature.

Step 1 - Hence for August-September you could have a theme: e.g. Beans

1- The magic of the bean roasting process.

2- How coffee plants are grown on lower slopes and how they have to go to higher slopes (climate change).

3- The acidity of beans and how it affects the taste

4- The roasting machine

Hence you already have the topics.

Step 2 - Now that’s interesting but you need to make it your own. So you connect personal stories to the above topics.

1- How I burned a whole bunch of beans + the magic of bean roasting

2- My adventure in Columbia + how coffee is grown on lower slopes etc.

3- The barista championship + how acidity affects the taste.

4- The first client to the cafe + the roasting machine for the beans.

Step 3 - Then comes the action:

1- How I burned a whole bunch of beans + the magic of bean roasting + come see the raw beans and roasted ones.

2- My adventure in Columbia + how coffee is grown on lower slopes etc + check out where the beans come from on the packaging.

3- The barista championship + how acidity affects the taste + take home a tasting kit.

4- The first client to the cafe + the roasting machine for the beans + taste the filtered coffee (even if you prefer coffee with milk).

Step 4 - And finally the P.S.

e.g. We have coffee jelly too.

e.g. Did you know we were the Metro Top cafe for many years running? But now Metro magazine doesn’t exist. So sad.

e.g. Did you know that Ark cafe was once a printing press?

The P.S. is usually a call to action, but if you already have a call to action, it can just be something interesting.

Next Step: It’s time for you to plan and write your newsletters. And don’t forget to have fun while doing it.

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The seven red bags sequence of marketing

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Correct Link: Three Tips On How To Keep Writing (Against All Odds)

📅 July 17, 2021  |  View in Gmail

Writing can be hard work even after many years. Here are 3 ways to solve this problem.

Three Tips On How To Keep Writing

(Against All Odds)

  fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=a3TFcdJafUmmATTNQSBnmg

Sorry, the link in the last email was wrong. Here is the correct link. (Please look below)

How do we keep writing?

Are there specific writing tips you can follow to write better and get to the finishing line?

We often go looking for a magical solution to help us write.

And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good writer?

Here are three tips on how to keep writing.

Listen or read this episode here.

(Correct link)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=a3TFcdJafUmmATTNQSBnmg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=vCOixpuwjbjFb0hl7oGe_Q | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=fTT5QezR0ZbeKJeDGT.i6A | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=f9snduaLWWkLUpeMZXCT.w | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=F1tWz3A9dUH30GU21PHQrA

Two popular podcasts

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=VP0_57kg2Hndhd4A2A4iEQ

How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=VP0_57kg2Hndhd4A2A4iEQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=kESPFNiNiMcXYTlVbuas6A | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=KS3mKH24tVYQNOa4D5u3vA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=1ABJFckYaevbQWMKQqebwg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=uFCLfYkSzsdYEvdQAemDHA

Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead

Readonline

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=BLQp5REEHxqoywhR8WlUcg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=cd7k78PsUeUwkF6TVl2dsg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=fksv_Uiq_Hdt5RiGv7xmmw |

Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=dRBVdAYB4ZrBJkxXpB.MlA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=sZmzkAAGTqpaeBLEMzTYGw

  Image

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=a3TFcdJafUmmATTNQSBnmg

Warm regards

Sean

P.S. May I ask a tiny favour?

Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Three Tips On How To Keep Writing (Against All Odds)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=pN6ODTzZkLq7NrUmEmMEcQ | iTunes

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https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=75K0BY.ovEdCk3vygg4Oew | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JSsNigw2XDitt1&b=87ZpO3DrfopggC6HJJcPyw | Google Podcast

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Three Tips On How To Keep Writing (Against All Odds)

📅 July 17, 2021  |  View in Gmail

Writing can be hard work even after many years. Here are 3 ways to solve this problem.

Three Tips On How To Keep Writing

(Against All Odds)

  fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=E9SI16ScDjpqDIQRdCAkmA

How do we keep writing?

Are there specific writing tips you can follow to write better and get to the finishing line?

We often go looking for a magical solution to help us write.

And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good writer?

Here are three tips on how to keep writing.

Listen or read this episode here.

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=1qYloSDhCJZ1MotIw0W7bw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=GF585edKjJJiJtQZ8ufjkQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=GCiQRtWgksBeRqMvS2YnqQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=JWTlSUA8R91B57zz5NU.bA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=OoVypRQoe6Q5cHNMONElWg

Two popular podcasts

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=kkJEHA92Y7JBHXfMBezTnA

How To Create Your Information Product In Four Layers (And Why It Appeals To Clients)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=kkJEHA92Y7JBHXfMBezTnA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=Vdlbw.VjqjtshY1cmDGX_Q | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=4aQIlLOmzrq6BovNV8cvFA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=dn3h7JznHyrl7obHHghQvg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=MT.8ezQmd8KL9dGd75WCIw

Why You Should Temporarily Ignore The “1000 True Fans” Concept – If You Want To Get Ahead

Readonline

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=XU2JLtTmOEQ5BFY0XxTLpw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=EdxCB2jN7D2wq1I0cR_kAA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=Nor9LJd2OhbYiE1BoY0lLQ |

Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=NJZAFUnQ0MCmk0JKMgpCkg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=XMkt3GG_RCZZ97ZTLfdoOA

  Image

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=E9SI16ScDjpqDIQRdCAkmA

Warm regards

Sean

P.S. May I ask a tiny favour?

Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Three Tips On How To Keep Writing (Against All Odds)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=1qYloSDhCJZ1MotIw0W7bw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=GF585edKjJJiJtQZ8ufjkQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=GCiQRtWgksBeRqMvS2YnqQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=JWTlSUA8R91B57zz5NU.bA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JoLjBaWSPDitt1&b=OoVypRQoe6Q5cHNMONElWg

Share:

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PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

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How To Double Your Sales With Satellite Products

📅 July 13, 2021  |  View in Gmail

Find the magic that already exists within your info-product.

  How to double your sales with satellite products

  Double Your Sales With Versions and Satellite Products

https://www.psychotactics.com/double-sales-product/

  (You can read or listen to the article here: Read online

https://www.psychotactics.com/double-sales-product/ | iTunes

https://podcasts.apple.com/us/podcast/rerun-6-info-product-creation-part-2-double-your-sales/id946996410?i=1000485332982 | Android

https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/76263505 | Spotify

https://open.spotify.com/episode/6KYWTATJRSgH5U18Ek2shp | Google Podcast

https://podcasts.google.com/feed/aHR0cHM6Ly9wc3ljaG90YWN0aWNzLmxpYnN5bi5jb20vcnNz/episode/ZWRhZmE3YzdkYWRkMTkyNjc2YzQ0YjcxYWQ1Y2MwYjY?sa=X&ved=2ahUKEwic7qijqLvrAhVfFbcAHUBrC30QkfYCegQIARAF ).

Most people have never heard of the Knoll brothers, but they’ve certainly heard of the program the brothers invented.

That program was Photoshop

Developed initially in 1987 by Thomas and John Knoll, it wasn’t the sophisticated program like the modern version. Back then it wasn’t called Photoshop, but was named “Image-Pro”. It was only when the Knoll brothers decided to sell the program in 1988 that they changed the name to Photoshop.

As the story goes, no one was really interested in the program, except for Adobe. Adobe saw the potential and purchased all the wholesale rights, and by 1990 the first version of Photoshop was released. Today, Photoshop has gone through thousands of changes and 27 versions.

Every time a version appeared on the market, two sets of customers bought the product: new clients and existing ones. And in that version history is a lesson for almost all of our information products.

Photoshop is no doubt, built by its programmers, but who comes up with endless suggestions for the improvement of the program? A large portion comes from the users themselves.

And who buys the newer version of Photoshop?

Once again, it’s the existing users of the program. Today, Adobe has a subscription model in place, where all upgrades are automatic, but for at least 20+ years, the newer versions of the product were purchased by existing users.

A similar concept can be used to sell your own info-products

It’s not common in the information products world to think of books, videos or courses as they do in the software world. Most information product creators write a book or create a course and it stays in its original format. Yet your target profile is always looking for an improvement.

At Psychotactics, we create newer versions of info-products too.

The Article Writing Course is now in Version 2.0. So is the First Fifty Words course and The Brain Audit has seen many versions since we first released it in back in 2002.

Bear in mind that not all courses or info-products need constant revision.

But instead of simply dashing madly into yet another information product, you might want to take a look at how versions will help sell info-products to an existing, as well as new audience.

Listening to the target profile can also help you create more in-depth versions of your products

Take the Article Writing Course for instance. It’s an extremely comprehensive course and clients love it—they really do. At first the course existed as a standalone, but the target profile—or clients, in this case—kept asking for in-depth sub-courses.

For instance, writing headlines is already covered in the Article Writing Course, but now we also have a separate eight-week headline course. The opening of the article, or the First Fifty Words as we call it, is also part of the Article Writing Course, but it’s also a separate 8-week intensive course.

What you’re learning from the above example is that even when you have what seems to be a complete info-product, clients are more than happy to buy in-depth versions of the components of the products.

To make this clearer, let’s break up the Article Writing Course into components

• Headlines • First Fifty Words • Connectors • And so on.

When you look at the list above, every component could possibly become a separate and more detailed information product or course.

Some might be shorter, or take up fewer pages in a book, but they all have the propensity to break off from the mother ship called the “Article Writing Course” and become satellites of their own.

And clients tend to want more of the same good stuff you’re putting out.

If you go deeper into the satellite info-products, clients are more than happy to buy into your offering. We know this to be true because of what we see at Psychotactics. A client will do the headlines course and then do the Article Writing Course and possibly the First Fifty Words course.

Or they may start with the Article Writing Course and then move to the headlines course. The satellite courses don’t cannibalise the main course. And this concept applies to any sort of info-products whether audio, video or text.

And you know this to be true because of the music industry

At some point, we’ve all bought music in some shape or form. Some of us may have had the pleasure of buying cassette tapes, CDs, DVDs and then signed up to Spotify, Pandora or Apple Music. The fact that we already have access to all the music we need doesn’t stop us from listening to it on the radio or YouTube, for that matter.

If the musician rolls into town, we’re reasonably likely to pony up anywhere between $100-$500 for concert tickets. In short, all versions and satellite versions work and the client—your target profile—wants you to create updated or at least deeper content on the very same topic.

The target profile is a great boon for a business

If you have a target audience, you can’t really do much. If you have some persona stuff, again you’re just stabbing at some made up stuff.

However, the moment you have a real client in front of you, you are able to learn so much more, because a real client speaks, complains, gives feedback and yes, buys your info-products.

So let’s summarise what we’ve learned:

The Knoll brothers: John and Thomas Knoll. We learned they invented Photoshop.

But besides that very important point, we also learned:

1. The target profile plays a significant role in in a version or satellite product creation

Users usually want a sort of upgrade. They’ll ask you to fix this and that in your info-product. Most info-product creators nod glibly and do nothing. They simply don’t bother to create a newer version of the info-product.

2. Not all products need an upgrade

An upgrade can be as much, if not more work than the existing product. Even so, you’re able to sell an upgraded product to existing as well as newer clients.

3. The other aspect is the creation of satellite info-products

Just because you have a complete and detailed info-product, doesn’t mean your target profile won’t hanker after even greater detail. This is when you create a satellite info-product.

In short, the user is asking you to create info-products that help them understand your information differently or in an intermediate format. Paying attention to the target profile makes for loyal clients and substantial profits from an existing clientele

Instead of scrambling all over the place to get new clients all the time, you can use this concept of satellites and versions to run an extremely profitable business.

Coming up on 01 August : Information Products: Self Study Course

How to create knockout information products that instantly separate you from the competition, and enable you to charge a higher price.

Free Goodies

https://www.psychotactics.com/general/information-products-live-workshop-form/ | Sales Page

https://www.psychotactics.com/home-study/how-to-create-knockout-information-products/ |

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  Product Offers: Links you should visit

  New Products

https://www.psychotactics.com/products/under-50/

Top-Selling Products Under $50

“What do your customers think? What would make them buy?”

In the Brain Audit - Sean teaches you 7 steps on how to form killer communication pieces that makes people buy from you. The Brain Audit is a simple psychological system that everyone can use in their communication to increase their profits.

Ankesh Kothari, Mumbai

Read more about The Brain Audit

https://www.psychotactics.com/products/the-brain-audit-32-marketing-strategy-and-structure/

​

http://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

Story Telling Series

How to have that zing in your articles—to catch the attention of the reader and keep them interested?

http://www.psychotactics.com/products/story-telling/

DartBoard Pricing

How to systematically increase prices without losing customers

http://www.psychotactics.com/products/trust-the-chef/

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All links must remain in the article. No textual amendments permitted. Psychotactics Ltd. All rights reserved.

Two binge-worthy podcasts on ‘Information Product’

How To Sell Your Product (The Power Of Being Specific)

Read online

https://www.psychotactics.com/being-specific/ | iTunes

https://podcasts.apple.com/us/podcast/scientific-advertising-part-2-why-hundred-year-old/id946996410?i=1000471144343 | Android

https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/68745033 | Spotify

https://open.spotify.com/episode/333UO0s609Z1jruqloPMGv?si=myv9vdplTAWI-VPueXExeg |

How Giveaways Increase Sales of Information Products

Yes, you can read or listen to the article online

https://www.psychotactics.com/giveaways-increase-sales/

Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com

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Announcing: How To Get $75 Worth Of Info-Products Goodies (Absolutely Free!)

📅 July 10, 2021  |  View in Gmail

Find out why a crappy name will bury your book or InfoProduct.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9KSOB2A7Ett1&b=3LsNG07Efpu5F4xxCEUxnw

I don’t know if you’ve read a watercolour instruction book before.

But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic.

And then you open the book, and guess what? One page. One measly page.

One measly page among about 150 pages of the book has been devoted to ‘values’.

What just happened?

The instructor told you what was important, and then failed to drive home that importance in greater detail.

Why?

Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next.

And it’s approximately what we tend to do when creating an info-product.

We are in such a hurry to create this massive info-product, that we fail to understand the importance of “One Concept”. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue.

Read this piece on the “One Concept” as well as five other pieces.

That’s your starting point to creating a far more effective info-product.

You will also learn about:

• Why A Crappy Name Will Bury Your Book or InfoProduct • How Your Product Can Create A Niche In Your Marketplace • How To Create Non-Confusing InfoProducts—The Stop-Go System • Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker • Why Cannibalising Your InfoProducts Is A Sound Business Strategy

Click here to get this goodie.

(You will be asked to opt-in)

                Information Products Free Goodies

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JR9KSOB2A7Ett1&b=3LsNG07Efpu5F4xxCEUxnw

  Image

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Warm regards

Sean

P.S. Also look out for two more free goodies in the coming weeks.

Goodie 2: Three Ways To Write A Stunning Report Overnight

Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path.

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Discipline vs Deadline (And Why Time Management Fails)

📅 July 06, 2021  |  View in Gmail

Time management is the ticking clock between you and the moment you have to deliver.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=k_FTtqoS_F7Xc7FiBZ6I_A

  Discipline vs Deadline

(And Why Time Management Fails)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=zX6dmYfOVrf1HTL2G6GvSg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=zX6dmYfOVrf1HTL2G6GvSg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=vziXM1FWR6FOWwduiOh_xQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=OQsFUpahdm5eF3ly1Kz1PA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jri64qzeHNEtt1&b=8apnUiGw9Dg4nyEFM30JHw |).

​​

If you look at disciplined people for inspiration, they’ll often mislead you.

Take author Dan Brown, for example. He wakes up every day at 4 am, 365 days a year and writes. “Even on Christmas Day”, he emphasises. If you look at the story of Mary Higgins Clark, you find a similar story of dedication.

Her husband dies, she’s left with young kids and a not so great job. She rises a couple of hours before the kids to write her first novel. Whether you look at Brown, Clark or just about any writer, singer, dancer, you get an amazing story of discipline.

What we fail to see is they’re only disciplined the first time around

When you’re a nobody, it takes a mountain of discipline to create something that has no apparent commercial value. If you’re writing your first book, creating a product, or a course, and there are no buyers in sight, it’s just plain old discipline.

Once you sell that first product or service, you’re just meeting deadlines

Take a look at world champion, Michael Phelps. For years he did nothing but waddle in the pool like any other kid trashing around in water. Spurred on by the victories of his sisters and encouraged by his coach, he won his first meet.

His two older sisters, Whitney and Hilary joined a local swim team. Whitney tried out for the U.S. Olympic team in but had to bail out because of injuries..

Bob Bowman took Phelps under his wing and instituted an intense training regime. By 1999, Phelps had made the U.S. National B Team.

Not the A Team, mind you, but now Phelps was doomed

He was now battling a deadline. He had to make it to the A team, then to win a medal. Much like a writer who has no success, then writes a bestseller, or a company that sells no product but suddenly dominates the market.

The very act of having to put out the next “win” is what drives the discipline. Which isn’t to say that these writers, swimmers or business people don’t feel the same dread of having to meet deadlines.

Yet, it’s not entirely discipline that counts

It’s the deadline that looms ahead. Once you’ve made the promise, sold the rights etc. you have to deliver. Which is precisely when you realise you can’t burn through energy.

You need all of that energy to get to the end point—whatever it is. And this is where time steps in. Time management is the ticking clock between you and the moment you have to deliver.

Deadlines bring discipline.

We see successful people as being disciplined, and let’s not denigrate their dedication. But without a deadline, they’re often as lazy as you and me. They use their energy badly, get distracted and don’t achieve much.

Which in turn tells us that we need to do something similar. We need our first win. Then we have an audience, and we make a promise.

After that, it’s game on.

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21 Articles on—Information Products: How To Create A Profitable Product That Sells

📅 July 03, 2021  |  View in Gmail

How do you create information products that sell? And how do we make it stand out?

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  Information Products:

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How do you create information products that sell?

We all want to create profitable products but aren’t sure where to start. We know that there are already tens of thousands of similar products or services in the market.

So how do we make our information product stand out?

Here are 21 articles on Info Products. You will learn about:

• The psychological techniques for creating an information product • How to create a profitable information product • How to finish writing your book or product • What to focus on when creating your information product • How to make a boring information product interesting.

Next Step

Click here to get the entire series on information products.

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P.S. There’s a way to make your book really stand out. And guess what? It’s not the title that matters.

Find out why we’ve been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done.

Look at Article No: 10—‘How To Get Stunning Names For Your Information Products and Courses’.

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June 2021

Announcing: How To speed Up Article Writing (The Easy Way)

📅 June 29, 2021  |  View in Gmail

Do You Often Hit a Wall Called ‘Writers Block’? Have you heard about “talker’s block”?

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.

What would you do? You’d sit down to write, wouldn’t you?

And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.

It’s short; it’s sweet

And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog.

• In short, you get a precise structure. • No more slow, tedious writing.

An article is not an article is not an article

Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.

Have a look and judge for yourself:

How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Warm regards

Sean

P.S. This is what Felicia Gopaul from California has to say:

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“I couldn’t stand the thought of outlining when I first heard it.”

“I’d been writing just fine for years without an outline. I had spoken without an outline. I had developed presentations without an outline. What could Sean possibly tell me that I didn’t already know about outlining.

Earlier this week, when I was struggling with yet another presentation, I reread the book and realized that I needed to re-outline the presentation. Doing so, I recognized that some “bloat” had crept into my presentation and I was able to cut it and finish the presentation.

I’ve become an outlining fiend.

By outlining first, I know where I am going with my projects which means that I am able to finish them much more quickly than before.

I find, I have far fewer projects that don’t get completed because with outlining, I know where the projects start and end so it’s much easier to connect the dots. And finally, I have greater confidence that my project will get the positive response I want when I outline them first.

Other benefits:

I was able to outline a book I’ve been wanting to write in half an hour. I was also able to put together a 10 week course and the various sub-topics in about an hour. Both projects were ideas that I’ve been thinking about for several years.

Even better, I was able to start and complete significant parts of both projects already. And even though I can’t work on these projects everyday, with the outline I can easily pick up to where I left off.”

Felicia Gopaul

California, USA

Judge for yourself: How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing! The End Of Writer’s Block (The Easy Way)

📅 June 25, 2021  |  View in Gmail

Writer’s Block is no longer a reality. In fact the opposite is true.

  Fun Cartoon here

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Way back in the year 2002, I had what you’d call “bad days”

Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.

I’d start off cheerily enough

I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done.

• Many of my articles just went into an article graveyard. • Most were half done.

Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.

It wasn’t even a magic trick

It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.

Writer’s Block is no longer a reality

In fact the opposite is true.

So many articles, so little time.

So how do you get over your “Writer’s Block” forever?

Find out for yourself

https://www.psychotactics.com/article-outlining

Warm regards

Sean

P.S. This is what Helen Dillon from Scotland has to say:

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“The one big thing for me was the idea that outlining (an extra step) can actually save you time in the long run…”

Because it helps to keep you focused on what it is you are trying to get across—and not go meandering off on some other (perhaps equally useful, but tangential) topic.

Also I can now see why articles that I’ve written have worked and haven’t worked, before I couldn’t really put my finger on it.

The thing I really like about Sean’s work is that he doesn’t just tell you what to do, but goes into specifics about how to do it, in a systematic way.

That’s rare, in my experience of online courses.

Helen Dillon

Scotland

Judge for yourself:

https://www.psychotactics.com/article-outlining

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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New Product: How To Start Up Online (How To Get From Being Unstuck, To Idea Generation To Creating Expertise Online)

📅 June 22, 2021  |  View in Gmail

When you’re starting out, should you get more clients or is it better to increase revenue

  Fun Image here

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When you’re starting a business, should you get more clients, or is it better to increase revenue instead? Session 2 shows you the system that has stood the test of time, and how can you use it to your advantage?

In the 1960s, when my father started up his business, he had only one way to get the word out.

And so he did what most people did back then

He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail.

There was, you could say, nothing to distract him.

We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles.

We know we want to start up, but don’t know how.

Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?

My father had no such “choice problems”

Even though he was the first person in his family to get into business, he did just fine. He sent the three of us to the best possible schools, even though the fees at our schools were ten times higher than the nearby local schools. We ate well, drank well and lived well.

When we start out in business, that’s approximately our goal as well

The true goal isn’t world-domination. Most of us have no desire to have a fleet of cars, or yachts the size of Monaco. What we seek instead, is a good life. A life where we wake up excited to go to work each day. Where we have time to spend with our families, time to read, time to just be.

Even so, starting up seems so very confusing

Which is why you’re likely to find this series on “How to Startup Online” to be extremely useful. It’s not a series on which blog to pick, or how many articles to write.

You don’t get advice on how to be a star on Instagram or how to tweak your Wordpress site.

Instead of creating even more confusion and choice-dilemmas, the series sticks to five core points.

1. Idea Generation
2. How to Scale
3. Creating Expertise
4. Getting Unstuck
5. The Ecosystem Strategy

If you’ve been bombarded with an endless amount of information that has left you even more stuck than before, you’ll like the clarity of this series.

The series has precise points to consider, and is designed to get you going, and keep you going. These concepts are the very same methods we’ve used at Psychotactics for the past 20 years. Which means that they’ve been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.

But of course, you can judge that for yourself.

On Saturday, 26 June 2021, we are releasing a small batch of this series. Yes, like most of our products, we’re selling a very limited number of 53 copies. If you’d like to be on the priority list—or just want to read more about what is being covered, then clickety-click on the link below.

How to start up online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jy3JZF2PbNEtt1&b=Yr_WQGe6Xk3Dbv5p5M_yoQ

I think you’ll be quite pleased.

  Image

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Warm regards,

Sean

P.S. The product will be on sale on 26 June to those on the priority list. Here is the link to get on the list.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Jy3JZF2PbNEtt1&b=Yr_WQGe6Xk3Dbv5p5M_yoQ

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Announcing: How To Start Up Online (Without going Around in Circles)

📅 June 19, 2021  |  View in Gmail

When we start out in business, we seek a good life where we wake up excited to go to work.

  Fun Image here

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Juy8kwinbNEtt1&b=XLhBsWtsE25c_Bi9m_5Mdg

In the 1960s, when my father started up his business, he had only one way to get the word out.

And so he did what most people did back then

He advertised. With his limited budget, he put in tiny classified ads in the newspaper. Or at other times, he’d hand out leaflets to passers by. He didn’t have what we have today, which is a range of media. No YouTube, Instagram, Medium, Facebook, Google ads—not even plain old e-mail.

There was, you could say, nothing to distract him.

We, on the other hand, aren’t sure which way to turn. Like kids in a candy shop, we can’t make a decision, so swamped are we with choices. You’d think that such a bounty of choices would make us delirious with joy. Instead, it confuses us, driving us around in circles.

We know we want to start up, but don’t know how.

Or where. Or when. We aren’t sure if we have the right idea, either. What if we go down the path of creating some product or service, and find out that no one wants it? What if we spend all the last resources of our precious time, only to find we’re going down a blind alley?

My father had no such “choice problems”

Even though he was the first person in his family to get into business, he did just fine. He sent the three of us to the best possible schools, even though the fees at our schools were ten times higher than the nearby local schools. We ate well, drank well and lived well.

When we start out in business, that’s approximately our goal as well

The true goal isn’t world-domination. Most of us have no desire to have a fleet of cars, or yachts the size of Monaco. What we seek instead, is a good life. A life where we wake up excited to go to work each day. Where we have time to spend with our families, time to read, time to just be.

Even so, starting up seems so very confusing

Which is why you’re likely to find this series on “How to Startup Online” to be extremely useful. It’s not a series on which blog to pick, or how many articles to write.

You don’t get advice on how to be a star on Instagram or how to tweak your Wordpress site.

Instead of creating even more confusion and choice-dilemmas, the series sticks to five core points.

1. Idea Generation
2. How to Scale
3. Creating Expertise
4. Getting Unstuck
5. The Ecosystem Strategy

If you’ve been bombarded with an endless amount of information that has left you even more stuck than before, you’ll like the clarity of this series.

The series has precise points to consider, and is designed to get you going, and keep you going. These concepts are the very same methods we’ve used at Psychotactics for the past 20 years. Which means that they’ve been tried and tested, and tried and tested, and yes, tried and tested. And they work magnificently well.

But of course, you can judge that for yourself.

On Saturday, 26 June 2021, we are releasing a small batch of this series. Yes, like most of our products, we’re selling a very limited number of 53 copies.

If you’d like to be on the priority list—or just want to read more about what is being covered, then clickety-click on the link below.

How to start up online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Juy8kwinbNEtt1&b=XLhBsWtsE25c_Bi9m_5Mdg

I think you’ll be quite pleased.

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Juy8kwinbNEtt1&b=XLhBsWtsE25c_Bi9m_5Mdg

Warm regards,

Sean

P.S. The product will be on sale to those on the priority list on 26 June 2021. Here is the link to get on the list.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=Juy8kwinbNEtt1&b=XLhBsWtsE25c_Bi9m_5Mdg

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LJwcnIwMLIw=

How To Use Contrast To Prevent Headlines From Going Flat (And Other Headline Tips)

📅 June 15, 2021  |  View in Gmail

How do you write headlines that work? (And use contrast to your advantage)

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=yh8ARvB1MN_M89nGgzVefQ

  How To Use Contrast To Prevent Headlines From

Going Flat (And Other Headline Tips)

  Fun cartoon here.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=y2yC7vj9.LnREq4Ah7FXmg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=y2yC7vj9.LnREq4Ah7FXmg | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=6FKE.v.AJo4gHloJpOw3PQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=ZhUQ2RjDS1EINYEHzbCILw | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=I.5HYsEQLNEtt1&b=oMYQTzGrFS_fN.pK_IJ1xw |).

​​------

How do you write headlines that work?

If you’ve ever wondered if your headline is lacking some oomph, it might be because of an incredibly simple omission. It’s the lack of contrast. Contrast works in real life with colours, textures or flavours. Not surprisingly, it works with headlines too.

Here are three common questions about headlines.

1. When do you write your headlines? At the beginning or the end?
2. Should you use HOW or WHY when writing headlines?
3. How to use Contrast to prevent headlines from going flat.

Let’s get started.

Question 1: When do you write your headlines? At the beginning or the end?

The short answer is: mostly at the end.

But the long answer is more interesting.

Most of the time I’ll have an idea for an article, outline it and finally add the headline. About 70-80% of the time the headline will come last, often minutes before the article has to be queued or published. Or maybe I’ve just recorded a podcast, and it’s going out. In such a situation, too, the headline will come last.

Which is why headline writing needs to be practised almost like you’re in a flight simulator

Simulator training is about flying, but it’s also about “not crashing”. And since most of your headlines are likely to be written when you’re hungry, tired and just want to finish off things, it needs to be second nature.

Just like a pilot faced with a plane falling out of the sky, you need to be able to get that headline to safety. And if you’ve done enough headline practice, and are watching for the specifics, this last-minute type of writing is no trouble at all.

However, there are times when I’m walking back home, and I get an idea for an article. In such a situation, the headline might pop into my head as well.

I’ll jot it down or record it on my watch (Just Press Record app) and then keep dictating the core ideas that will go into the piece. In such a situation, the headline comes first, and the outline and articles will be written a lot later, possibly even weeks later.

There’s another situation when the headline comes first.

And that’s when you brainstorm ideas. That headline popping bit is fluke and if you don’t care very much for fluke, you can use headlines as a brainstorming ninja move.

That’s because every tiny tweak in your headline can be the basis for a completely different article.

Let’s take a few examples.

Base headline: How to write articles

• How to write articles in under 45 minutes—every single time. • How to write articles that CEOs read (and gets ignored by the general public) • How to write objection-filled articles that make readers sit up and take notice • How to write articles with stories that snap readers out of their world (and into yours) • How to write articles that get fewer clicks but more long-term clients. • How to write articles on a daily basis for the next twenty years (or more). • How to write articles for any industry (and look like you’re a complete insider). • How to write articles in a sequence, so they fit neatly into a report or future book.

Notice what just happened above?

That was just a simple, non-descriptive headline (How to write articles). From that one puny headline, we were able to generate eight separate headlines.

The headlines would not take you more than 2-3 minutes each, which means that you now have about eight completely different directions to go in, because of simple, yet very effective brainstorming.

Which brings us to the headline of this article (which I wrote right at the end, by the way). And what’s the headline? How to brainstorm dozens of article ideas by using the base-headline method.

Which takes us to the second question: Is HOW or WHY more powerful when writing headlines?

Question 2: Should you use HOW or WHY when writing headlines?

Well, it depends. Is your headline obvious?

Let’s take a few examples.

1- Why you need to sit still when meditating

2- Why your kids will get a cold when in a room full of snotty kids.

3- How a shot of whisky makes commuting at peak times stress-free

Obvious, aren’t they?

Now let’s turn them around.

Why you need to sit still when meditating

How to sit still when meditating

Why your kids will get a cold when in a room full of snotty kids.

How to keep your kids from getting a cold in room full of snotty kids.

How a shot of whisky makes commuting at peak times stress-free

Why a rationed shot of whisky makes commuting at peak times stress- free.

If your headline is obvious, interchange the HOW with the WHY and vice versa.

And finally: How to use Contrast to prevent headlines from going flat

Question 3: How to use Contrast to prevent headlines from going flat

If you’ve read The Brain Audit, you’ll know the power of problem and solution.

When it comes to headline writing, we use the same concept of problem and solution to create contrast. If the headline brings up a problem, you bring up the solution shortly after. If it starts with a solution, the problem needs to follow.

When you look at the headlines below, you’ll find some starting with a solution, while others start with the problem. What’s common to them all is the loop is closed and that’s what makes the headline curious.

—How to turn negative feedback into positive praise

—Ugly Bottlenecks: How to get past client resistance and close sales

—How to recapture lost leads and quickly refill your pipeline

—The Jelly Side Down Technique: How to close sales even when your presentation fails

And that’s the end of this question and answer session on headlines. :)

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How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

📅 June 12, 2021  |  View in Gmail

When someone asks you what you do, what do you say? How do you avoid being vague?

How To Gain Momentum In Business

Using The Subsets Technique

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How do you gain momentum? What does momentum mean in business?

When someone asks you what you do, what do you say?

People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get clients to want to work with you right away and often they’re not curious enough to ask for more information.

How do you avoid being vague?

You do so with the power of subsets. Subsets allow you to be extremely precise and in turn make the client want to know more, thus increasing the chances of working with you.

Best of all, creating a subset is easy.

Time to figure out how to create a subset and use it to your advantage, eh?

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You can send them to this link:

How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

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The Crucial Link Between Energy And Habits

📅 June 08, 2021  |  View in Gmail

When design and energy merge, we get a significant boost in our habits. Find out why.

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​​

It might seem that it’s always up to us to change our habits.

And that idea might be quite incorrect. Instead, what if something around us changed and our habits changed with it? Instead of us taking the blame all the time, this series is about how to look at habits differently and achieve lasting goals.

In the last newsletter, we looked at ‘How To Look At Habit Transformation’. This week we will continue on the journey of habit changes.

We’ll cover —The crucial link between energy and habits.

The Crucial Link Between Energy And Habits

Do I like to exercise?

My wife, Renuka, does. She will happily do an hour or more of yoga. If no yoga mat is handy, she will happily go for a walk. On the other hand, I detest exercise.

I went for a whole year to yoga class and groaned through it all. If you ask me point-blank if I like to exercise, my answer would be no. I go for a walk almost every day and do well between 7-10 km a day. Yet, I don’t like to walk.

But there’s a nuance that’s missing in this “I don’t like walking” story

Because it’s not that I don’t like to walk. It’s just that walking the same route bores me to tears. Gyms are the worst space for me, but even the incredible scenery and the beach we pass every day does nothing much for me.

It’s not that I’m not grateful. I love living in Auckland, but I get little or no energy from the walk because the scenery is the same every day. Put me on a different route, and I come to life again.

Which is why I’ll happily walk for hours in Tokyo, or Barcelona because everything is new and different. If we do 8 km here in Auckland, we tend to do twice as much on our trips simply because I find it all so energetic.

Sean the sloth comes alive at workshops as well

I’ll run around excitedly on stage, when giving a presentation, or go back and forth at workshops. And if you put me on a badminton court or a football field, I’ll probably end up with strained muscles from trying much too hard.

Which is to say that it’s not that I don’t like exercise. I love to exercise, but there’s a nuance in place. And that nuance is energy. If the activity is new, different or less repetitive, it’s exciting for me. But the sameness or routine of everyday activity causes me to want to give up quickly.

Which may also explain why kids don’t like maths

Maths is not the problem and has never been the problem. Take my niece, Marsha, for instance. If you ask Marsha, which is her favourite subject, she doesn’t need to think. It’s maths, of course. And today she is at the top of her class.

But if you were to get into a time machine and go back to when she was nine, maths was the most hated subject. If you look back on your own life, you’ll probably agree that you’re pretty “grown-up” by nine. If you’ve hated maths for nine years, it’s unlikely that hate would turn around a little, let alone become a favourite.

But if you look at it through the lens of energy, the explanation is pretty clear.

Marsha is energised by stickers. A single pack of stickers that cost $2 can keep Marsha going for months on end. When she first started learning maths on the iPad, the app would dole out some weird “fish” as a prize for solving the problem.

Marsha loved the fish, and couldn’t collect enough of them. And yes, other methods are being used to make her get all excited about maths. But it’s all energy-related at almost every step of the way.

At this stage, she’s managed to solve 19,000 (not a typo) problems on a maths program called IXL. This is probably in addition to another 10,000 or more problems that she’s done on paper. But Marsha wasn’t always this keen on maths.

At one point she was being sent for classes after school, which she still recalls with horror. And in her class itself, she was struggling to the point where she was sent for extra classes. She was being drained at every stage of the way. Is it any wonder why she hated maths with a vengeance?

As you’d suspect, this kind of energy drain—or gain—doesn’t just apply to kids, but adults as well.

We conduct an Article Writing Course, which takes 12 weeks. It’s called the “toughest writing course in the world”. And it more or less lives up to its billing. You’d expect that clients would run a million miles in the opposite direction of the course, but that’s hardly the case.

For years, we’ve had a waiting list, and one of the reasons for the list is that the course promises a precise result. The result is that you can “write magazine-quality articles in 45-60 minutes”.

But we all sign up for courses, and many a course gets abandoned along the way

Why would a course like this see a 90-95% result rate? It’s not just completion, because completing a course is like finishing school. It’s an achievement to finish, but the reason for learning to write is to put forth your thoughts in a riveting manner.

What clients seek are not just result, but energy along the way. The course creates a system of gold stars (not unlike Marsha’s stickers), but also groups within the course that are specially picked, as well as other systems that are all tested to keep the energy high.

When you look at courses, all you see is information-packed from one end to the other. But that’s work, work, and more work. And while people are happy to work, they also want to play. There are days when the assignment is a 10-minute assignment, and then the groups can chat with each other via the forum or through chat itself.

Bad habits are fun all of the time, which is why they’re so energy-driven

Good habits are almost always hard work, willpower and persistence. Which means that to get more of the right practices, we all have to find a way to energise how we approach the habit.

When I go for a walk, which I don’t care much about, I listen to podcasts and audiobooks. While my wife is busy getting energised by the rising sun, I have a blast soaking in knowledge. When I have to write an article, I jump on WhatsApp and have an hour-long chat with a client or a friend on a topic.

This entire article was a series of back and forth with a client after he brought up the point that he was reading a book on habits. Or I will meet someone at a cafe like I did today, and we’ll talk for 2 ½ hours if needed.

Does all of this chatter send a shiver down your spine?

It might if you’re a person who loves quiet and solitude, then that’s your source of energy. It’s not that you’re not in the habit of writing articles. It’s more likely that you’ve not found what gives you that energy.

And be aware that energy is slightly different from the reward. I might find the coffee rewarding after I have finished writing my article, but the energy I get from the chat, or live conversation is what propels me forward.

But while the chatting is entertaining, writing the article is a whole different action or habit. Some people sit down to write an entire article. I get my energy by writing parts of the material and getting people to comment on it, dispute points and tell me what they liked.

Once again, this may not be your method of getting energy, but a large part of habit formation and sustenance merely is energy-based.

When design and energy merge, we get a significant boost in our habits

We teach a course on how to draw cartoons and when we started the course almost ten years ago, I wasn’t exactly in favour of digital art when it came to learning how to draw.

I had been using Photoshop, but Photoshop has a pretty steep learning curve.

Which is why I’d recommend that clients use paper. I was so obsessed with paper, as a learning tool that I was perplexed when two clients were proudly showing me their cartoons on the iPad Pro.

It took me a while to realise how much mobile technology had progressed—and how much easier it was than Photoshop.

There’s a lot of energy required in learning any new skill. It’s like the brain has to theoretically turn on 300 different lights to get the task done. When you get more fluent, it possibly turns on 200, then 100, then 50.

And finally, just a few lights and you’re on your way. Which is where a device like the iPad + an app like Procreate, create an astounding energy boost. The iPad allows you not just to draw, but trace and colour—three core elements to learning how to draw cartoons.

Copying is a fun, and vital part of learning any skill, and all kids, without exception copy.

So do the masters, by the way. It’s just the amateurs that seem to want to draw everything from memory. You could get to the art store and buy tracing paper, but the process requires energy.

You need to get the paper, find the drawing in a book or online. If online, you have to print it out and only then can the process of copying begin. With the iPad, the entire method comprises of just one or two steps.

Download the image within minutes you’re already tracing and learning. The next stage is drawing, and you need materials like pens, pencils, or whatever you intend to use while learning.

Again, this might necessitate a trip to the art store, and honestly speaking it might be fun to buy all the stuff, but also involves sharpening pencils, finding refills etc. It may start as fun, but it may also be a barrier.

And finally, if we get to colouring, I know the problems I used to have back in the days of the photocopy machine.

As a cartoonist, I had to give the clients at least a few options. I had to make several photocopies, then colour each one in. But let’s say you don’t make any copies and you’re colouring your work.

If you goof up, you have to start all over again. On the iPad, it’s just a matter of colouring on a separate layer, or even if you were to mess up the current layer, you could undo it all with a series of undo steps.

The design has taken a theoretical “300 light” process and possibly turned it into just 200. Or 220. Or 150. We don’t know for sure, but the energy required to achieve the very same goal is drastically reduced.

You have more energy to redo, undo or do-do-do a lot more. And that in itself creates an amazing habit to the point where the drawing is a lot more fun.

Good habits require energy and fun.

When we examine the nuance of good habits, we can make them almost as enjoyable as bad ones. And in doing so, we don’t have to work so very hard, because between design and energy we’re pretty much on our merry way.

Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

📅 June 05, 2021  |  View in Gmail

How powerful is the idea of giving ideas and systems?

Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

https://clicks.aweber.com/y/ct/?l=98y0i&m=JYw8.1jROTitt1&b=DO8U9FQ6vmsur7UIysAtoA

How do you decide which content should be free vs paid? What is the perfect balance? Does generosity have its limits?

Let’s say you decide to give away a lot of information to clients.

• How do you get clients to come back to buy the rest of your information? • Won’t it overlap? • Won’t they get mad and demand a refund?

Not necessarily.

It all depends on how you go about the free vs fee content strategy.

At Psychotactics, we give away hundreds of articles and an equal number of podcasts. We give away whole courses, reports and other goodies. And yet, there are no shortage of buyers.

How do you manage fee content vs free content? Let’s find out in this episode.

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Why Success Benchmarks are Misleading (And How We Set Benchmarks For Success)

How do you determine your success benchmarks? If you look around you, the obvious success benchmarks are usually money first, and then, at least a huge dollop of fame. But are our benchmarks of success skewed by Fortune Magazine?

Listen or read this episode here.

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How To Recalibrate Your Life’s Priorities (Despite The Unending Torrent Of Work)

Do you find yourself loving your work, but knowing that you’re getting a bit one-dimensional?

You work, then work, then work some more. And when others around you protest that you’re working, you say, “But I love my work”. And yet, you know that setting needs a slight recalibration.

Listen to this episode here.

iTunes

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Warm regards

Sean

P.S. May I ask a tiny favour?

Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

Read online

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Last Day For Special Offer: (New!) Website Components 2.0-How To Create Compelling Pages on Your Website + Special Bonus

📅 June 01, 2021  |  View in Gmail

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from the 29 May to 1 June 2021 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential?

These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Introducing: The Website Component Series

Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.

And the Special Bonus: How To Maximise The Power Of Bonuses

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

In this 40 page booklet you will learn:

• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…

Judge for yourself at: Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

Warm regards,

Sean

P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic.

Judge for yourself at Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

P.P.S. This special offer is only valid until 1 June 2021 (US Eastern). Have a look and make a decision based on what you read.

Website Component 2.0 Special Offer

https://www.psychotactics.com/products/websites-that-workinternet-marketing-psychological-secrets/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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May 2021

Announcing (New!): How To Create Compelling Pages on Your Website + Special Bonus (Valued At $45)

📅 May 29, 2021  |  View in Gmail

Special Bonus - ‘How To Maximise The Power Of Bonuses’

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPn.x4nu9NEtt1&b=AfNdkiyyp1cfIT1pOeBlzQ

Hi Seree

When you buy Website Components 2.0-How To Create Compelling Pages On Your Website from 29 May to 1 June 2021 you’ll also get a Special Bonus - ‘How To Maximise The Power Of Bonuses’ (worth $45) absolutely free.

Do you often wonder if your home page, about us page or client acquisition page is working at less than its full potential?

These three pages are critical to any website, and yet we often put the content together on these pages hurriedly.

Well, “hurriedly” is the wrong word to use.

Instead we spend hours trying to get just the right content; just the right look. And then, after hours, maybe days of frustration, we put together something that seems right.

But is it really compelling?

Can it be more compelling?

What’s really missing? And is there a simple way to fix it—while retaining your own voice, your own personality?

Introducing: The Website Component Series

Find out for yourself how you can spruce up the home page, about us page and the sign up page. We deconstruct existing pages and then in true Psychotactics-fashion reconstruct them step-by-step.

And the Special Bonus: How To Maximise The Power Of Bonuses

In this 40 page booklet you will learn:

• The Psychology of Bonuses • How to Find your Bonuses • How to Create a One-Of-A-Kind Bonus • How to Avoid the Bonus Trap • Why Unbundling Makes a Big Difference to How your Product is Perceived. • And more…

Judge for yourself at: Website Component 2.0 Special Offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPn.x4nu9NEtt1&b=AfNdkiyyp1cfIT1pOeBlzQ

Warm regards,

Sean

P.S. This product is very critical if you’re just sitting down to write your pages, but it’s even more critical if you have these pages up, and you’ll like to improve them to help you convert more traffic.

Judge for yourself at:

Website Component 2.0 Special Offer

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPn.x4nu9NEtt1&b=AfNdkiyyp1cfIT1pOeBlzQ

P.P.S. This special offer is only valid until 1 June 2021.

Have a look and make a decision based on what you read.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JPn.x4nu9NEtt1&b=AfNdkiyyp1cfIT1pOeBlzQ

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Habit Change? One Unusual Angle On How To Look At Habit Transformation

📅 May 25, 2021  |  View in Gmail

How design changes habits without the need for any pepersistence or willpower.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0ZgRywkHNEtt1&b=aOk2lwywHQpBoF4L9GKfnQ

  Habit Change? One Unusual Angles On How To Look At Habit Transformation

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K0ZgRywkHNEtt1&b=b4N3SeGlz9jP8ktuSqoZow

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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​​

A single bubble is always a sphere, but what happens when twelve bubbles touch each other?

At their centre, they form a completely different shape called a dodecahedron. One isolated bubble is almost always round, but as you add more bubbles, the geometry changes radically. The walls of four bubbles will make a tetrahedron.

Once you have six bubbles, you get the shape of a cube in the centre. The bubbles, it seems, are always trying to take advantage of their environment. They’re still trying to make the most efficient shape. And the sphere has the smallest surface area, and at least for the bubble, is the most efficient.

This efficiency is remarkably similar to the shapes bees make in their hives

If you look inside a beehive, you’ll notice row upon row of almost identical hexagons. It could be because the hexagon is a robust structure, but there’s something more than just structure at play.

Wax, the substance that bees produce to create the hive, is so labour intensive, that the bees have to fly the equivalent of twelve times around the earth, to produce just one pound of wax. Bear in mind, that the hexagon isn’t the only shape that’s available to bees.

They could use other shapes. But circles aren’t the right solution because there are gaps when you lay them alongside each other. Squares, on the other hand, work just fine, and so do equilateral triangles.

But they all need a substantial amount of wax to create a network. And it’s the hexagons that provide a solid structure, and require considerably less wax. The hexagons help the bees to be just a tiny bit “lazy.”

If we look around us, nature itself is lazy.

Bubbles, bees, trees—nature itself—follows rigid rules to be economical. What nature is always doing is trying to use the least amount of energy.

And the “least amount of energy” is what we humans would call a bad habit.

All habits require energy, but bad habits seem to feel more comfortable. While the energy used in both good and bad habits might be approximately the same from a purely scientific point of view, it feels completely different from a behavioural angle.

When we do something that’s “naughty” we believe it takes a lot less effort and seems to deliver a much greater reward. But at some point, we want to make a change.

This series is about the stuff you want to stop doing. And in it, we explore not just what we do, but how the world around shapes us.

In today’s newsletter we will look—How design changes habits

How Design Changes Habits

Which of these two statements is true?

People are stupid.

People aren’t stupid; life is hard.

We got the answer to this question in two hotel rooms: one in Holbox Island, Mexico and the other in Houston, Texas. When we checked into the hotel in Houston, there were two bottles of water waiting for us. The next day, we got two more. Our entire stay in the US was about ten days in all—hence 20 bottles of water.

When we got to Mexico, there were two glass bottles in the room with instructions to get any additional water from a central water dispenser, just outside the room. In Houston, we were given 20 bottles of water, whereas, in Mexico, we used only two.

But before we jump to any conclusions, let’s examine another aspect of both hotels

In Mexico, the hotel changed the sheets and towels every day. In Houston in the 20-bottle hotel, they had a little sign. The sign said: If you put this sign on your door, we will not clean your room. And you’ll get a $5 voucher or points to your account.

It means that housekeeping in Mexico changed 20 towels and at least ten sheets, while in Houston they potentially changed none—simply because of their intelligent, rewarding system.

In the middle of all of this waste or no waste were Renuka and me

We are fussy about waste, so much so that we put out the garbage only once every six months. In short, we’re conscious of plastic, and we take a lot of effort to be as environmentally conscious as possible.

We were just pawns in this game of water bottles and bedsheets. The factor that made us increase our waste manifold, or equally elegantly reduced our waste levels to almost zero was down to design.

Design itself can bring a significant change in habits

I’ve been sitting at my computer for the past two hours, at least, and I haven’t taken a break. By any standards, that’s a bad habit and possibly bad for the back in the long run. And it’s not like I don’t have a reminder on my computer, but when it starts to flash I turn it off.

No matter whether it’s a pop up on the screen, or an alarm going off on the phone, I will stay resolutely in my chair, turning off all the alarms one by one. Yet, there’s one alarm I can’t turn off. And it’s the call of nature.

When I sit down at my desk, I have a full glass of water

If I sip at the water, I could theoretically sit at my desk infinitely. But like most of us, I gulp. I take big, distracted gulps of water and in about 30 minutes, there’s no option but to stand up—and in some cases—run.

Which as you can see is a design solution to the problem of not standing up and taking a walk often enough. It’s a simple yet effective form of design that breaks the habit.

The Dutch take design to a country-wide level with a concept called the Dutch Reach

In many countries, cyclists are treated like vermin. Not so in the Netherlands where cycling is akin to a “national religion”. But cars exist side by side with cycles, and it’s not uncommon for a car owner to flip open the car door, just as a cyclist comes along. To avoid this problem from recurring, every car driver is taught the “Dutch Reach”.

This requires the driver to reach for the door handle with the far-hand. In doing, so, the driver swivels their head across in a natural movement which gives her a good indication of oncoming cyclists. A bad habit—which endangers oncoming cyclists is squelched when a driver is learning to drive a car, thereby dramatically reducing accidents.

The natural habit—the most efficient one—can be changed simply by design

If you notice, the natural law of efficiency would allow you to keep getting endless plastic water bottles, or have no care in the world if they changed sheets and towels every day. It would cause you to open the door of your car with the hand closest to you. And yet, the habits were changed by design.

When we think of habits, we think of willpower and persistence

Those elements of grit, willpower and perseverance play a role, but trying to create and enforce a good habit is almost like fighting our natural method of efficiency.No one woke up in a cave, two million years ago, and decided to go for a run. Or to start a diet, for that matter.

Nail biting, being a glutton, sleeping a lot, and not needing to write articles—these were all the things that kept our ancestors alive. And that’s why most of our so-called bad habits are easier to revert to, simply because they’re incredibly efficient.

Which is why the concept of “people are stupid” can co-exist quite well along “people aren’t stupid, life is hard”.

All living creatures engage in acts of stupidity on an ongoing basis. And that’s because what we call “stupidity” may well be life-threatening, but mostly it’s just a shortcut, a matter of efficiency.

And we go down that road of productivity because it’s hardcoded in nature itself. Life is hard; why make it harder? But given great design or even functional design, many, if not most of us, will go with the design and change our habits without the need for any persistence or willpower.

Tune in next week to read about: The Crucial Link Between Energy And Habits

How To Restart A Stalled Project: The Middle Of The Project Method

📅 May 22, 2021  |  View in Gmail

When it comes to projects, we often treat a stalled project as a form of failure. Why?

How To Restart A Stalled Project:

The Middle Of The Project Method

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=SXyTxhLCBhktWnEfYTLMHQ

What do you do when your project stalls?

How do you get the momentum back? Is there a way to kickstart the stalled project? Or should we give up?

Imagine you’ve missed sunrise for the past 300 days.

Would that mean you’d give up on seeing sunrise forever? We know the answer to the question, don’t we? Even if we snoozed right past a few hundred sunrises, it’s possible for us to wake up on the 301st day and bask in the glow of the morning sun.

And yet, when it comes to projects, we often treat a stalled project as a form of failure.

Why do we follow this crazy method of giving up? And how do we restart a stalled project?

Let’s find out, shall we?

Listen or read this episode here.

Read online

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Two binge-worthy podcasts on Article Writing

(yes there are transcripts too)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=aG5yI8.iJsrIsrkbe3ro_g

1. How A Fixed Article Writing Formula Can Derail Your Writing

Should we follow a formula when writing an article? Let’s go deeper into how it’s not just the article writing alone, but how a fixed formula can derail us.

Read online

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https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=MlLpW85rvLDyuXJEY._uqA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=mTSQIn8BhDvY_DIjwj57GQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=ulnYrbPehPtZjram0Di56g | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=VYbFsWmtYpWZKyJ2vqdG.A

2. Why You Should Not Write Like An Author When Writing Articles

Authors and writers may be similar but most often are not. Being an author is often a gruelling task, and as a writer of articles, it’s best to avoid that path. Here’s how you go about it.

Read online

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https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=eFxTWnW_8rrGpUjTrtcVWA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=oujwmpL0iMagD9g3bF0JSg | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=aV7yff3zDSwOSKJE0MCFjw

Warm regards

Sean

P.S. If you enjoyed this episode do share it with your friends.

You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can cut and past this:

How To Restart A Stalled Project:The Middle Of The Project Method

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=SXyTxhLCBhktWnEfYTLMHQ | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=PidwhFEi0ItuvgqhVR1Qcg | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=yzaZWkObrXuActsM.rSrAA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IzaD5yn1iTitt1&b=YHCr9t.sH56B..iSoao98A | Google Podcast

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How To Be A Non-Mediocre Coach—The GPS Guidelines Coaching System

📅 May 18, 2021  |  View in Gmail

Find out the guidelines to becoming a good coach. And when to stop!

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=5W5jMxG28Y8uNSapJBDHmQ

  How To Be A Non-Mediocre Coach

(The GPS Guidelines Coaching System)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=MGJsI.sMpI3dIPj_H.ckwA

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=MGJsI.sMpI3dIPj_H.ckwA | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=Z5P9LM8TpZa2HEI_lJMvFQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=VdXEzODbScUaUWQsNS3XHg | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JDZ1UEAMHNEtt1&b=Fm82MMbzrWQ3Zo0f05dNOA |).

​​Many coaches and trainers struggle to get precise results for their clients

And it’s not for want of trying, either. They work very hard, probably too hard, and yet the clients don’t get the results they seek.

The question is: How do we go from mediocrity to excellence? Find out the guidelines to becoming a good coach.

When you start an online business, you’re told not to get personal when someone asks for a refund.

And yet it’s not always the refund that gets your attention. When we first started Psychotactics and put The Brain Audit for sale, it was just 20 pages long. And the price? It started at $29, went up to $39, then to $59. And it was still that 20-page book. Some clients would read the book and then ask for a refund.

In that refund statement they would say, this book has too few pages. That kind of statement stuck with me because what I started to do was write more material, add more stuff to the book. And somewhere along the way, I was stopped in my tracks by my wife, Renuka.

About eight or 10 years ago, I was writing the notes for the first uniqueness course. I think I got to about 90 pages and couldn’t write any additional material without trying to put in some padding to that book.

I complained to Renuka about “how I was able to write just 90 pages.”

Renuka turned to me in astonishment, and exclaimed: “90 pages! That’s a lot of information. Can’t you make it smaller?”

It’s then that I first started to realise what a coach really does, what an author really does, what a speaker really does. It wasn’t like I understood the concept entirely, but it was the start of a journey.

And It all came home to me one day when I was speaking to a client, and he said to me, ” I don’t need a map book. I don’t need all those pages. I don’t need to go from A to B to C to AC—to whatever a map book does. I need a GPS.”

And if you want to be a good writer, a good speaker, a good coach or trainer, you need to act like a GPS.

But what does a GPS do?

It does quite a few things.

1. It gets rid of 99% of the information and lets you see just the least amount needed.
2. It gets you from point A to point B as quickly as possible.
3. If the route from point A to point B is jammed, it will take you down the side roads, but it will get you to Point B. It will not let you get stuck in a jam.

In 2014, the post-production of my podcast was driving me crazy.

It’s one thing to record a podcast. It’s quite another task to remove the noise, the clicks and to make it sound presentable to the audience. All around me, podcasts were starting to ramp up their sound and mine languished because I had no idea what I needed to do. And it wasn’t because for lack of persistence, either.

At first, I decided to outsource the post-production of the audio. Renuka heard the result and said it sounded worse than before. But I had spent so much time trying to find someone to handle the post-production, that I ignored her feedback.

Several podcasts went by before I realised that indeed, the podcasts were sounding worse than before. At which point I contacted a friend from a radio station. Would he know where I could find someone who would improve the audio quality, I asked? He knew someone, but that person was busy.

And so I went, from pillar to post trying to find solutions to my problem. To give you an understanding of the timeline, the entire exercise took several months. In the end, I even paid a sound engineer to come across and help me. But despite every possible effort, I was not very far from the starting point.

That December, we headed to Nashville to conduct a workshop

One of the clients at the workshop was Bryan Orr. In between breaks, I explained my problem to Bryan. “Do you have 10 minutes at the end of the day”? He asked me. I sure did. I had all the time in the world if he was going to solve my problem. The evening rolled along, and everyone headed back to their rooms, and Bryan told me to focus on three elements.

Element 1: Noise reduction

Element 2: Noise gate

Element 3: Compression dynamics.

I wasn’t even familiar with the software Bryan was talking about

I could see there were dozens of options. And Bryan ignored them all—all but those three, that is. Do you know what Bryan did for me? He acted like a GPS. He took me from point A to point B, as quickly as possible.

He ignored all the extraneous information and focused solely on what was needed to get the job done. And if there were a jam along the way, he would have taken another route and got my problem solved. To this day, after recording a podcast, I use just those three elements.

A good coach is like a GPS. Be a GPS.

P.S. There’s a flip side to this story too.

Bryan lives in Florida, and for some reason, he’d never eaten Indian food. Since we all go out for lunch and dinner at the workshops, we ended up at an Indian restaurant up the road. And it was Bryan’s turn to be confused.

What should he choose? I, in turn, told him what to avoid, and what to eat, instead. I think my debt was more or less repaid. Bryan can’t stop talking about Indian food. And I can’t stop talking about how he helped me with my podcast sound.

Why List Building Fails (And How To Avoid The Almost Obvious Failure)

📅 May 15, 2021  |  View in Gmail

Is there a strategy to list building? What list building technique should I follow?

Why List Building Fails (And How To Avoid The Almost Obvious Failure)

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=VTl2UW1oyH7tQXVUQdskhA

When we think of building lists, we hope that some course will give us a silver bullet. That some coach will tell you which buttons to press, and you’ll magically have a list. Or worse, we believe people who tell us that we can build our lists pretty much like a Jack and the Beanstalk story.

Unfortunately for us, all of these promises are castles in the sand.

The reason why we fail time and time again to build lists is because we believe the dream-merchants and fail to pay attention to how a list—any list is built.

Like always, let’s look at three points:

1. How a list really gets built (when you don’t have an endless advertising budget).
2. Why you need to drive clients from Point A to Point B (if you ever want them on your list).
3. Why you need to sell something to those clients (or risk losing them forever).

Listen or read this episode here.

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=VTl2UW1oyH7tQXVUQdskhA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=ScA1gRDbSVnb.Pecw_XgmA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=Z1EgS2kwBlu5bekltP.1lw | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=OuZoUtf9VC7olFy7qQLCKQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=HqzDVveFY6RCXrBdjej8ew

Two binge-worthy podcasts on Starting Up

(Yes there are transcripts too)

Why You Need To Start A Project—Not A Business

Read Online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=oN0kyknzTo_wdv…RQG1g | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=UdZEZlhyiP5nwOqNki3v.g | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=7_rIrNPB2tAgYGJNK.jqHQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=cSxoJ_MNF8Y_DCU_Oy3jIA | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=3LUjp4CW0PE.DZE.fDmIZQ

Why “Work For Free” Is A Powerful Strategy To Get Ahead As A Startup Business

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=6_BFC.cGXyUD1HSNePAhDg | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=nut62WbmJbBqmZ5dUoILRQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=CL1F9sPLW4JhxjI6y7YJVg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=uDb6B5MoP633tHS6vHqheQ |

  Fun cartoon here

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=Aw93UA8dHdtELE4hSqZIMg

Warm regards

Sean D’Souza

P.S. May I ask a tiny favour?

Would you mind sharing this podcast with one person? I would love it. You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can send them to this link:

Why List Building Fails (And How To Avoid The Almost Obvious Failure)

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=VTl2UW1oyH7tQXVUQdskhA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=ScA1gRDbSVnb.Pecw_XgmA | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=Z1EgS2kwBlu5bekltP.1lw | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=OuZoUtf9VC7olFy7qQLCKQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=IepL29y6iTitt1&b=HqzDVveFY6RCXrBdjej8ew

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Pre-Sell Strategy: How To Strategically Tackle Promotion Of Products and Services

📅 May 11, 2021  |  View in Gmail

Let’s find out what’s involved and how you can systematically manage the pre-sell.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=1MZ7GRYLD6tYYEgkSagMwQ

Pre-Sell Strategy: How To Strategically Tackle Promotion Of Products and Services

  Load the images to see the cartoon. It works!

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=1MZ7GRYLD6tYYEgkSagMwQ

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=1MZ7GRYLD6tYYEgkSagMwQ | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=vsJ18tXN3Ax3FVGGMyF4lA | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=ExnQcl8ooWZFvAhU.YlIjQ | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IjAgJ3FQ1NEtt1&b=rJVT.ubxmYIhsZXGKk5R3A |).

​​

How do you introduce the concept of roundabouts to motorists?

The concept of the roundabout was a French idea, but it was the British who made the most use of it. But the roundabout was still a bit klutzy until 1969. In the year, traffic engineer, Frank Blackmore, who invented the modern roundabout, helped introduce the new idea to motorists. He would park himself on a traffic island and shout out instructions through a megaphone-like-device.

It was because of Blackmore’s simple plan that made the roundabout work

His idea was that entering vehicles had to give way to traffic that was already moving on the roundabout. And if you’ve ever been on a roundabout, you know that it’s such a delightful invention. Unless, of course, it’s a huge roundabout and there’s loads of traffic. That’s when it becomes a bit of a nightmare.

Similarly, when you’ve got just one or two products or services to pre-sell, it’s not hard to get a sequence together and get the sequence going. But when you’ve got three or four, or like us almost 17 different products and services, it seems like a logistical nightmare.

And yet you can pre-sell your product or services, and yes, there is a bit of complexity involved.

Let’s find out what’s involved and how you can systematically manage the pre-sell.

Stage 1: Which products are the most important? Which are not?

Stage 2: Have we created a “separate section” for each of the vital products/services?

Stage 3: How can we create urgency and scarcity?

Stage 1: Which products are the most important? Which are not?

The term “important” is probably too vague. The importance of a product or service is dependent solely on your strategy. Let’s say you have a product that’s priced at just $20. Is it more important than a product that’s priced at $2000? The answer depends on your strategy. Let’s say I have a book that you’re writing at this point.

It might be personally relevant for you to get the book into the hands of as many clients as possible. In such a case, the $20 would outweigh the $2000. In which case, you’d start with the book pre-sell right now, and then work out a sequence that would head directly to the launch. Later in the year, you might have a $2000 product that, if sold to 40 people, would generate $80k, then that’s the most important.

In the case of Psychotactics, you’ll notice that not all the products or services are in a pre-sell sequence

Take the example of products like “Outlining” or “Chaos Planning”. And it may seem like their lower price point is what relegates them to this non-pre-sell bracket. But even higher priced products like the “Copywriting Course” aren’t in any pre-sell sequence, because we’ve only wanted a few products to have on pre-sell.

And in time, things may change.

Some don’t even have a sequence, e.g. Psychotactics workshops

Many of the workshops in the past few years have filled up without needing to go to a list at all. Is there a pre-sell of sorts? Yes, there is. But it’s not done through e-mail or any reminder system. We have other groups that we run separately in WhatsApp.

When the workshop is ready to roll, we merely let those groups know, and it’s not unusual to have 70% or more of the workshop filled through that backchannel. The remaining 30% fills up without too much of a bother.

Which, of course, means that the first stage would be to figure out what’s important, and why it’s important to you at this very moment. And as that situation changes, why the next product is essential, and so on. The importance will determine why you’re pre-selling one series of product or services and not the other.

Be aware that you can put every product in a pre-sell sequence

But it’s a heck of a lot of work to set it up and then to monitor the sequence. Sanity calls for fewer, more strategic moves to be made so that you achieve the goals you need to meet.

Which takes us to the second bit. Stage 2: Have we created a “separate section” for each of the important products/services?

Stage 2: Have we created a “separate section” for each of the important

products/services?

Having determined what we’re going to promote and pre-sell, we have to create silos. I’m keen on launching a book called “Suddenly Talented” sometime next year. If we make announcements, create snippets and give out samples, it’s already a good strategy. However, it’s far better to create a separate area.

Which is why we created a silo: psychotactics.com/suddenly

What is that separation creating?

It’s getting clients to opt-in to a specific channel. They’re interested in the information that is likely to follow before the launch of the product. And if I were to do this task correctly, I’d have to find myself a good barista, order a coffee and work out what goodies I’m going to send that list and how often.

Because it’s an explicit opt-in, they’re likely to be more eager to receive goodies. And to be clear, information and announcements are fine, but goodies are the best. What we’d need to do, is create enough excitement, enough enticement, so that the final launch isn’t this last minute “buy my book” scenario.

We have silos for the Article Writing Course, the Info-Product Course and others

Yet, there’s still a problem in place, isn’t there? Just because someone has signed up for the book on talent, doesn’t mean she won’t sign up for the Article Writing Course. And if this client is super-eager, she might sign up to quite a few others.

As you can tell, it feels a bit like an asteroid belt where one e-mail could clash with the other at any point. It seems like there’s a good chance that the client could wake up one morning and find five different sets of goodies all from Psychotactics.

And yet that situation never occurs

It’s because the goodies go out with a higher frequency in the run-up to an event. Which means that through most of this year, you’re likely to get a few e-mails or podcast announcements. Nothing over the top, just a few to keep you abreast of what’s happening.

A set of goodies may be slipped under your door too, but just enough to keep thing moving along. The only time you’re going to see a step up in activity is between 8-16 weeks before the actual launch date. At which point, all the other pre-sell volume gets turned to low. The focus becomes one product or one service.

And yet, you may never need to turn down the volume if you use editorial well

Do you see what’s happening right now in this very article? You were told about the “Suddenly Talented” book. You were told it will be launched maybe next year. You even have a nudge with the link above which allows you to opt-in.

Those are three sets of pushes in one article. Now think of all the articles, all the presentations, every webinar, seminar, audio, video—every single piece of editorial that is being put out from now until the launch. If you include your product or service as an example, you are already pre-selling.

There’s an added advantage too

Because it’s editorial, I don’t have to scamper through the information, and neither do you. In one presentation on pricing which we call the “Yes-Yes” presentation, we spend over fifteen minutes going over every point of the Article Writing Course. Is the audience offended? Are they mad at us for taking up their time?

They would be if it were merely a pitch. But if you watch the video, you’ll notice that it’s helping the audience structure their price sequences. It’s helping them get an additional 10-15% per year if they put the advice in place. They know you’re pre-selling some other product, but as long as you’re helping, they’re happy to listen, watch or read.

There is a caveat, though

If you’re going to make three passing comments, you may not need to have other examples in your editorial. However, the moment you’re taking up a sizeable amount of the editorial content, you’ll need other examples as well.

While the video does talk about the Article Writing Course, it also has other examples, like the IceBreaker t-shirt, a real estate company and other examples.

It’s a bit of a balancing act, and if you’re going to drone on about your own product or products, it’s irritating. There’s no formula for how much of the other examples are needed, but slipping even one or two removes the lopsidedness.

You can create separate sections for pre-sell, but you also don’t want to miss out on the almost limitless editorial opportunity. If you play it right and increase the volume of pre-sell closer to the date of launch, you’re unlikely to get too much of an asteroid-like-clash.

However, if you want to achieve a consistent, almost recurring levels of sales, you’ll also need one very obvious set of tools. They’re called: scarcity and urgency.

Stage 3: How can we create urgency and scarcity?

“Why don’t you have the Article Writing Course every more frequently?” said a client to me.

“Good question. Because the course is like jumping from the frying pan into the fire,” I said. And then I went on about how intense the course can be both for the clients—but also for the teacher. And yet, that wasn’t the complete answer to her question. The more significant reason for not having the course every year was, scarcity.

“If the course were held more often,” I said, “doesn’t create scarcity”.

At the back of my mind, I was holding firm to the story of the late Gary Halbert. Halbert was considered to be one of the most in-demand copywriters on the planet at one point in time. And he decided to cash into his fame by hosting a series of workshops. Almost instantly, the workshop was filled, so he announced a second and a third. And then yet another.

Do you see where this story is going?

Of course, you do. You and I depend on a lack of scarcity when we go shopping for just about anything. If we head to the supermarket, we expect to find beans, chocolate, ice cream, and bread.

The moment we realise that an item is scarce, we want it more than ever before. This scarcity mentality applies not just to the “essentials” like chocolate, but also to something pretty random like a special fountain pen you’ve wanted to buy. Or even the seat at the restaurant that looks out onto the harbour.

Halbert’s fourth workshop, as the story goes, was a bit of a dud

Which is precisely the reason why we make products and services scarce on Psychotactics. Making products rare are a superior form of marketing, provided certain conditions exist. We’ll get into the conditions shortly, but let’s look at how scarcity works in our favour.

1: It created urgency.

Most courses, products, workshops etc. on the Internet have primarily depended on affiliates at one level, but there’s almost a stampede towards advertising. How do you tone down or even eliminate the need for any external source? If you’ve tried to sign for most Psychotactics courses, even 24 hours later, you’re likely to have realised that it’s every seat has gone.

It’s essential to have the course fill up, or the product sold out

It’s a clear cut case of revenue, but there’s also the other, more serious side to creating this scarcity and urgency. Because you sell out quickly, you don’t need to waste weeks, and possibly months, in trying to sell your product or service. If you’re a diligent teacher, you now have time to celebrate, as well as create valuable resources for your clients.

The energy that would have needlessly gone into writing more promotions, two dozen e-mails, and motivating all your affiliates is slightly unnecessary. The products that have a lesser priority in our schedule require more promotion and ironically, the more important ones, require less.

Interesting, isn’t it?

It means that you don’t have to be like a maniac, trying to push everything to your audience, year round. You selectively pick the product or services that work for you, either from a revenue point of view or from a client acquisition/retention. When courses or products sell quickly, we can get on with the job of making it even better for the client.

Not surprisingly, this act of making the experience richer and more in-depth for the client brings them back repeatedly. Which then creates a vortex of scarcity in your favour. The first advantage of scarcity is additional time and lots more energy.

The second reason is a spike in revenue

It makes perfect sense to a client when 16 seats sell out at a workshop. Or if 25 seats sell out for the cartooning course. It’s a training scenario and to ensure a high standard, you have to have a fixed availability. What seems to perplex clients a lot, is when digital courses like the article writing course or the info-products course have a fixed number of copies.

This change boosted our revenue by around 500%

In our case, it went from approximately $30,000 per annum in 2016 to about $130,000 per annum by 2018. Notice that they were the same products, and had an identical sales page and even e-mail sequence.

Just the factor of scarcity changed. The limit of 25 or 16, or 35 is what causes clients to avoid procrastination and to make their decision immediately. It’s not uncommon for Psychotactics clients to put a real alarm on their phones.

The revenue figures for 2016 were based on pre-sell but not on scarcity

A client could come in any time during three days and buy the product. It’s still the same pre-sell sequence. The results are dramatically different. The smaller window of opportunity has worked a lot better for us and consistently continues to do so. The additional revenue we earn isn’t necessarily padding our bank accounts.

We make approximately the same sum every year and have tried to keep the revenue to about 3x of our expenses. The scarcity boosts the revenue, and as a result, we can spend more time answering questions in detail in 5000bc or spending more time helping clients. There’s no need to have to rush out and start yet another promotion because the additional revenue acts as a wonderful buffer.

Pre-sell itself can work. Creating silos also works.

But it’s scarcity that creates urgency. And that is easy to overlook. There are many ways to create scarcity, of course, but just for the sake of simplicity, reduce the number of seats.

Which takes us to an important point: How do you design scarcity?

It’s not uncommon to wildly be off base when predicting how well your promotion will do. Some of us are too modest, and some expect a lot. However, pre-sell works on the simple, yet frustrating game of “musical chairs”. If there are many people in the room, you put out just a few chairs.

The greater the number of chairs, the less likely the results will work in your favour. Notice that at Psychotactics, we have several tens of thousands of clients on our list. How many seats do we offer at our workshops? The answer is 16.

How many are allowed to come to a meetup? Just 15. Even online courses are restricted to a tiny figure of between 20-30, depending on the course itself.

It’s an extreme version of musical chairs, and it works. And with a little luck and lots of planning, will continue to work. When you’re designing your set of musical chairs, err on the side of scarcity.

Scarcity creates urgency, and if the chairs fill up, you can add another chair, but slowly, and one at a time. Until of course, you reach a limit.

Gary Halbert must have learned from his experience of trying to sell too many

workshops and not creating enough scarcity, which is likely how we know the story.

It’s an excellent story to keep in mind alongside these three points.

Stage 1: Which products are the most important? Which are not?

Stage 2: Have we created a “separate section” for each of the important products/services?

Stage 3: How can we create urgency and scarcity?

And even if your product launches seem a bit chaotic, like on a big roundabout, you can manage them and still keep every launch rolling as smoothly as possible.

Last day: How To Join 5000bc (Without Being On The Waiting List)

📅 May 08, 2021  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away.

Announcing: How To Join 5000bc (Without Being On The Waiting List)

📅 May 04, 2021  |  View in Gmail

You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list.

For the next seven days we’re bringing down that wall. From Saturday 30 September to 7 October 2017, you get the chance to join (without being on the waiting list).

The last time we opened up the waiting list was six months ago. Yup, a long time ago.

But how do you know if 5000bc is the place for you? You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join, and more importantly why they stay. And how you can be part of that select group as well.

You have to judge for yourself. So take a look at 5000bc right away.

April 2021

Why Random Learning is Superior (And other Weird Learning Methods)

📅 April 30, 2021  |  View in Gmail

The Impostor vs The Beginner Syndrome

(And Why They’re Not The Same)

  There is a fun cartoon here.

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.diOxe2GTitt1&b=1.6i.mgybNho3VwsTeiv8w

Almost all of us feel like impostors from time to time.

And we even have an official sounding name for it. But the impostor syndrome is an unfair burden to carry. What if we’re just beginners? And what do real impostors look like anyway?

Why Online Learning can Reduce your Implementation Skills

📅 April 27, 2021  |  View in Gmail

Why Reality Checks Kill Your Spirit (And Momentum)

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=DsjIE6LFGh7P.jhlZpa6JA

  Why Online Learning can Reduce your

Implementation Skills

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=b0F80CK2MzHuigF2W_bx9g

  (This email contains the complete article. However, you can also read or listen to it at these links: Read

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=b0F80CK2MzHuigF2W_bx9g | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=5Lfua2sakTO01lSbkXa0dg | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=Id6s_k2S5I7cF8xy_4uVbg | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=If2jLJ6M5NEtt1&b=nW2SIaIbmGNlHa8_fc2geA |).

​​

When we think of business, marketing tactics and strategy comes to mind, doesn’t it? Philosophy does exist but it may be a bit on the back burner.

Yet, for us at Psychotactics, philosophy looms large. Here is one nugget that you can ponder over and see how it apply to you—and how you can use it in your life and business.

Nugget: Why Online Learning Can Reduce Your Implementation Skills

Turn on the switch in your room.

Did the light turn on?

Well, if it wasn’t for Michael Faraday, we may have still been in darkness

And that’s because way back in 1831, Faraday invented electromagnetic induction. Right until that point, the whole idea of electricity was more of a curiosity than a reality. And one of the reasons why Faraday got to this particular moment in history, is because he left home. But not just home, but the amazing job he had as a bookbinder.

Today we don’t think twice about books

But back around the 1800s, books were expensive and hard to find. However, Faraday had the fabulous luck of getting a position as an apprentice of a bookbinder. And for the next seven years, he read every book he could get his hands on, concentrating mostly on his first love—science.

In a way, Faraday was a bit like us today

With the Internet we have access to thousands of courses, webinars, reports and books at incredibly cheap prices. And yet most of us find it hard to learn skills as quickly as we should. And often it’s not for want of application. Some of us may be easily distracted but others are dedicated enough.

I sure was dedicated

Four years ago, I decided to learn watercolours. My next step was to invade the library. I brought home every possible book on watercolours and pored through them like Faraday. Then, because I was still hungry, I bought physical books and supplemented them with e-books. And yes, several online courses too.

And I painted

I filled up a page a day, every day of the year for three and a half years (that’s over 1000 paintings, if you’re counting). And you know what? I learned a lot. But then I did one course in Spain and my watercolours took a dramatic turn for the better.

Faraday did the same—and his life changed dramatically

While he was no slouch in the reading department, Faraday longed for a “live workshop”. He went four times to see speaking engagements of Humphry Davy, the most prominent chemist at the time.

And then in a stroke of good luck for Faraday, Humphry Davy was temporarily blinded during one of his experiments. Faraday was called in to help as an assistant. And that was his “live workshop”.

Online learning is amazing, but you can’t depend on online learning alone

In fact, since 2006, we at Psychotactics have had clients who’ve loved our Article Writing Course, Info-product Course, Cartooning Course etc. And there’s not a doubt in the world, that online learning is extremely valuable.

And yet, a live workshop is a completely different and needed experience.

And we’re not just talking about workshops just from the client’s point of view. My wife Renuka and I travel over 10,000 miles to conduct workshops, because there are things you can learn offline that you simply cannot learn online. You can try and try all you want, but the learning is different.

It’s not a question of “or”. It’s a question of “and”

Both the online and live workshops are what’s needed. And yet most of us won’t make the journey. Of course we have our reasons, but one of the biggest reason is that we can get most stuff online, so why bother paying for the hotels, the stay, when we can get the comfort of a workshop in our homes? I don’t know about you, but every time I’ve left home, I’m not just leaving home.

I’m leaving the hassles of home too

No garbage to put out, no dishes to wash, no cat to be fed, no this and no that. For two whole days while I travel, I can think and work on my business instead of in it. And while I’m at the workshop, I have no distractions—well, fewer distractions anyway.

But all workshops are not created equal

In fact it’s easier to confuse the terms “workshop” and “seminar”. In my experience, a seminar is inferior to a workshop. You may have one or many speakers, but they all have their own ideas and it’s rarely a cohesive plan.

A workshop on the other hand has to be cohesive as you actually have to learn and then work on something. So given a choice, I will always choose a workshop over a seminar.

The second mistake is when you have no information in advance

If you’re going to get your notes to the workshop three seconds before the speaker starts to speak, you know you’re going to miss a lot. We don’t learn much the first time we encounter anything.

Remember how easy it is to drive a car? Remember the first time you sat behind the wheel?

A workshop that doesn’t send out notes at least a month in advance, is inferior because it’s not allowing you to prepare. Even a cursory preparation helps you to absorb the facts, and then go through them a second or third time around. In a “real” workshop, you’ll have done the ground work, and are ready to learn and implement.

Most people struggle for no reason

They don’t understand that to really get the benefit of learning, you have to do both—learn like Faraday at the bookbinder and then to leave and go into the real world scenario of a “workshop”. And we’re just a product of our times.

We like stuff to be home-delivered. And you know what? That home-delivery is good, but only for so long. You then need to get outside your comfort zone, do some due diligence and find a workshop that will teach you skills. This in turn boosts your confidence and I’d go so far as to say, boost your income as well.

Faraday was born in a poor family

For him a book binder’s job was the most incredible gift ever.

Yet he pushed beyond his comfort zone. He took the risks he needed to take. And he put that learning into practice.

Look around you at those you consider successful

Look around and you’ll find one thing in common.

They all did their home-learning.

But all of them left their nest.

Turn on the switch in your mind.

Did the light turn on?

How To use Simple Stories to Pre-sell (Your Products And Services)

📅 April 24, 2021  |  View in Gmail

Pre-sell is notoriously difficult for most entrepreneurs. But how do you go about it?

How To Use Simple Stories To Pre-sell

(Your Products And Services)

  Image

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Is there a way to pre-selling your products and services?

Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start.

But what if there were a way to sell without selling.

Instead, all you’d need is a story. A simple story with tiny little details could easily achieve the goal of selling a product or service in advance. But how do you go about it?

Announcement: How To Speed Up Your Sales With Client Attractors

📅 April 20, 2021  |  View in Gmail

We are in an extremely tough market with lots of competition.

  Client Attractors

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Find out more details at this page and judge for yourself!

https://psychotactics.com/products/client-attractors

Warm regards,

Sean

P.S. The bonus on this product is really worth having. It will really give you an insight into sales pages like never before.

Check out the bonus :)

https://psychotactics.com/products/client-attractors

P.P.S. Here is what Sue Elliott has to say about Client Attractors

  About Client Attractors

https://www.psychotactics.com/products/client-attractors/

“We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest.”

I didn’t really read the whole book yet because I was stopped in my tracks with the features and benefits part because that’s what I was interested in most.

We just went online with a new product and frankly was struggling with the whole features versus benefits thing. The information provided was very insightful and in fact helped me see that our product actually works in three ways and not two (among others)!

We are in an extremely tough market with lots of competition and the information helped us see how our product is different than all the rest. The features and benefits we came up with are now going to the basis for other advertising handouts, all because of your book!

While reading and figuring out our features, our enthusiasm just blossomed.

It also brought home the whole “how are we different than the competition” in all of our minds. We knew it on a gut level but when compared to others, we could very clearly see how our product just really stands out.

Announcing! How to Speed Up your Sales With Client Attractors

📅 April 17, 2021  |  View in Gmail

What happens once your customer goes past the headline into the rest of the copy?

  Client Attractors Book

https://www.psychotactics.com/products/client-attractors/

You already know that 80% of a sales letter depends on your headline

And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline.

But what happens once your customer goes past the headline into the rest of the copy?

Which are the elements that cause customers to feel an urge to buy your product or service?

The remaining 20% is what causes customers to buy…

•    In order to take customers to the next stage, you have to have a rock-solid system to help structure your sales page.

•    You have to know and understand the elements so that customers respond to your offer.

So isn’t it time to find out what the remaining 20% is all about?

And how you can quickly learn and implement that 20% to improve results.

Find out more details at this page and judge for yourself!

https://psychotactics.com/products/client-attractors

3 Elements That Create Waiting Lists that Work

📅 April 13, 2021  |  View in Gmail

What is one of the biggest reasons that you need to have a waiting list?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=xD4l.ngiWytVIlL9n6rmAQ

3 Elements That Create Waiting Lists that Work

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=.Ir2hv1f.lTVzI1KKlP7QQ

  (You can also read or listen to this article on the website : ReadOnline

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=.Ir2hv1f.lTVzI1KKlP7QQ | Itunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=MUjf1B745Yc0jTlteBb.5g | Stitcher

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=DOLW2UtTHQpeIYITZh7SuA | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=BoU9tEKiQ.NB7MIRXetRhA | Google Podcast

https://clicks.aweber.com/y/ct/?l=KQnf2&m=IppnF3PrnNEtt1&b=gokFn_UE4Xe1DwmTaVssaA ).

​​

Why do most of us prefer Friday to Sunday?

It’s odd when you think about it, right? Friday is a working day (in most countries), and Sunday is a day of rest. Yet we wait with baited anticipation for Fridays. The reason is probably apparent to you by now. Friday clearly and consistently holds the promise of the weekend that is to follow. We all know what follows Sunday, don’t we?

Anticipation—that’s one of the big reasons that you need to have a waiting list

Anticipation creates an enormous amount of drama in our minds. If you have to wait for something, there’s a pretty good chance you’re going to value the product or service a lot more than if you hit some magic button and got an instant delivery.

We create waiting lists for three core reasons:

The first reason—anticipation

The second is to create a barrier

And finally to get a commitment.

Announcing: How To Become an Expert (In Your Customer’s Eyes)

📅 April 10, 2021  |  View in Gmail

How to write so that your clients actually read your articles above all that noise?

  Article Writing Image

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

How do you become an expert in your customer’s eyes?

How do you become the person the customer most wants to work with?

How do you then increase prices 500% and still have customers wanting to work with you?

To understand how this unusual situation occurs, let me tell you a story

I was a cartoonist by profession.

Then one fine day, I decided to get into ‘marketing.’

Now tell me honestly

Would you hire a cartoonist to show you how to attract customers?

Would you hire a cartoonist to show you how to improve your website?

Would you hire a cartoonist for anything—but—to draw cartoons?

Why would you?

I wouldn’t.

And that was the uphill battle I faced: No one knew me as an expert.

Now it didn’t matter how many times I looked in the mirror and called myself an expert.

I still wasn’t getting any respect, let alone pesos in the bank. And it drove me crazy.

But there’s always a way out of crazy-land

So here’s what I did.

I started writing articles.

And it was painful writing those articles.

I’d write one article after slaving over it for two days.

And then sometimes after two days, I’d trash the article and start all over again.

How To Research An Article (Without Killing Your Productivity)

📅 April 06, 2021  |  View in Gmail

How to write hundreds of articles without research.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JjB8ugop5NEtt1&b=g88CBtlILW5IMC78_hxwEQ

  How To Research An Article

(Without Killing Your Productivity)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JjB8ugop5NEtt1&b=lplr0oCw0oO76ESHBsm9Rg

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JjB8ugop5NEtt1&b=lplr0oCw0oO76ESHBsm9Rg | iTunes

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https://clicks.aweber.com/y/ct/?l=KQnf2&m=JjB8ugop5NEtt1&b=n1IL45v8kgvqSZeNy7aGlw |).

​​

Let’s assume you have guests coming over in 20 minutes

And you’ve promised them your special Indian onion salad. What ingredients do you need? Let’s see:

• 3 onions. • 1/3 cucumber. • 2 tomatoes. • A handful of coriander leaves. • 1 teaspoon of crushed methi leaves (fenugreek leaves) • 1 slice of fresh lemon.

Ready to go?

Of course not. You might have the onions, but there’s no cucumber in sight. You’re pretty sure you don’t have coriander or fenugreek leaves, though you may (or may not) have a lemon. What should you do at this point?

The slightly obvious answer is you have to scurry off to the veggie market to get all your ingredients, which means your guests are going to going to be ringing the doorbell soon—and you’re completely frazzled.

This “frazzled” feeling is what most of us go through when we’re dealing with research for an article. We know our topic moderately well, and we’re almost ready to write. However, when we get started, we suddenly feel we need more substance to our writing. That’s when we scramble to find research, and it’s already too late.

Announcing! How To Become an Expert in Your Industry

📅 April 03, 2021  |  View in Gmail

The Biggest Frustration With Writing Is It Drives You Crazy. Yet writing is a “language”.

  Article Writing Goodies

https://www.psychotactics.com/workshops/article-writing-live-course-form-how-to-attract-clients-with-your-articles/

Imagine you had a fairy godmother.

And she gave you one wish: The wish of ‘perceived expertise’. This ‘perceived expertise’, means that your customers would look at you and say: “There goes the expert in the field. I only want to work with her/him.”

I had such a godmother.

And I got a wish from that fairy godmother in the year 2002.

You see I’d just started up my consultancy in marketing

I’d moved from India to New Zealand.

No one knew me in these parts.

No one knew if I was good at what I did. Or just plain useless.

And what was worse, was I wasn’t quite sure either.

Then one day, that fairy godmother whizzed into the room

“Write articles,” she said.

“Write articles?” I echoed.

“What good are articles going to do for me?” I thought condescendingly.

But as fairy godmothers go, they can read your thoughts

And so there I was, um, writing articles. And remember, I didn’t even know my subject well enough. To me, marketing was a whole new world.

But then something magical happened.

Something I just didn’t expect. When I sat down to write, I started to get ideas.

Ideas that I didn’t know existed in my head.

And as I read more books (both business and non-business books), I got even more ideas.

When I put those ideas on my website, and put up a little ‘Subscribe’ link right at the very bottom—I started getting subscribers.

I wasn’t even selling anything online (or offline for that matter)

And there I was..ahem…building an audience.

An audience that wanted to listen what I had to say.

An audience that went from just friends and family, to a chunky

hundred people.

Then a thousand. And it kept growing.

I wasn’t doing any advertising

No publicity.

Heck, I barely knew how to do my own marketing.

Yet these articles were like a magnet.

They pulled people from every part of the world to my…um…pretty crappy website (you should have seen it in the year 2002).

March 2021

Last Day For Special Offer—Dartboard Pricing + Bonus! 5 Steps To Starting Up A New Project Successfully’

📅 March 30, 2021  |  View in Gmail

Premium Bonus: 5-Steps To Starting Up A New Project Successfully When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 27 -30 March 2021, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option. Dartboard? As in darts and a dartboard? Yes, exactly! If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep. So is pricing simple? Sure it is. You don’t need a book to figure out pricing. A simple dart board and some prices on the board would solve your problem in a matter of minutes. The price itself is of little consequence What matters is all the stuff around the price. And in this three-part pricing series, you’ll understand: The Psychology of Pricing (What Causes Us To Buy) The Method of Raising Prices (And The Mistakes To Avoid) Creating and Managing Price Expectations No boring pricing models No ugh complication. Just a simple, step-by-step system that walks you through exactly what you have to do. And the Special Bonus: 5-Steps To Starting Up A New Project Successfully (with the premium option) In this 24 page booklet you will learn Five steps that are required to start up any new project successfully. Why you shouldn’t get scared of your competition. Why brand analysis comes before everything else. Why personality is critical in your business. What is the most important thing when starting up a project? Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 30 March 2021—US Eastern at 12 midnight) Regards Sean P.S. This is what Colette Nichol has to say about Dartboard Pricing: “The feature I most enjoyed about Dartboard Pricing was the table that shows you exactly how to price things so that they sell. It’s kind of genius.” “I have a very high success rate when it comes to sales but I’m interested in increasing my prices over the next two years, rather substantially. I purchased Dartboard Pricing as I was certain that it would provide useful info about how to actually go about doing that without experiencing excessive customer friction. Dartboard Pricing confirmed some practices that I was already using – showing me why it was working and how to make it work even better. It also gave me an easy to use framework for selling any course or product that I create. I feel confident now that when I create my first online course I will be able to price it in a way that communicates the value of what my clients will be receiving. Most small biz owners I know have all sorts of issues with pricing – this should take away some of those issues if not all of them. There’s basically no good reason not to buy Dartboard Pricing. It’s hands down the best $50 I’ve spent this year.” Colette Nichol Vancouver, Canada Judge for yourself at: https://www.psychotactics.com/products/trust-the-chef/ (This special offer ends 30 March 2021—US Eastern at 12 midnight)

Announcing: Dartboard Pricing—How To Increase Prices Without Losing Customers + Special Bonus Valued At $49

📅 March 27, 2021  |  View in Gmail

https://www.psychotactics.com/products/trust-the-chef/

When you buy Dartboard Pricing-How To Increase Prices Without Losing Customers from 27 - 30 March 2021, you’ll also get—‘5-Steps To Starting Up A New Project Successfully’ (worth $49) absolutely free with the premium option.

Dartboard?

As in darts and a dartboard?

Yes, exactly!

If you go to a bookstore and buy a dozen books on pricing, you will find pricing is some incredibly sophisticated system. You’ll run into fancy and complicated pricing models that rapidly put you to sleep.

So is pricing simple?

Sure it is. You don’t need a book to figure out pricing.

A simple dart board and some prices on the board would solve your problem in a matter of minutes.

The price itself is of little consequence

What matters is all the stuff around the price.

And in this three-part pricing series, you’ll understand

•    The Psychology of Pricing (What Causes Us To Buy)

•    The Method of Raising Prices (And The Mistakes To Avoid)

•    Creating and Managing Price Expectations

No boring pricing models

No ugh complication.

Just a simple, step-by-step system that walks you through exactly what you have to do.

How to Know if Your Article is Exciting Enough for The Reader

📅 March 23, 2021  |  View in Gmail

So how do you know if your article works? How To Know If Your Article Is Exciting Enough For The Reader (You can also read this article on the website : Read online ) When you complete an article, you always have one of two reactions. You think it rocks. Or you think it sucks. And you may be wrong on both fronts. You may think your article rocks, when in fact it sucks. And vice versa. So how do you know if your article works? You would think you needed to read your article from start to finish, don’t you? Quite the contrary: You don’t read the article at all. You simply scan the article. And when you’re scanning, here’s what you’re looking for: 1) The headline. 2) The first fifty words. 3) The sub-headlines. 4) The ending. That’s it. If you can see a flow from headline through the sub-headlines down to the ending, you know your article is working. And the reason why it works is because it’s answering all the questions that a reader would possibly ask. Now the only question is: When do you do this audit? Before or after you write the article? That’s a toughie, because your situation determines how you write an article. On some days will write an article from start to finish based on a ‘response’. So if you’re in a forum or a blog, and someone posts something, you’ll find yourself all fired up and you’ll write a detailed answer. In many cases, your answer will have all the power and completeness of a finished article because you’re trying to make sure you cover all the points. In such a situation, all you need to do is make the sub-headlines bold (if you don’t have sub-headlines, invent them for the sake of the exercise). Then audit the article for flow. A touch here, a move there, and your article will be ready. What if you’re starting up from the ground up? If you are starting up from ground zero, you need structure. The structure comprises of the headline, the first fifty words, the sub-headlines that answer the questions ‘What? How? Why? When? Can you give me proof? Can you give me an example?’ And then the ending paragraph of the article. If you follow this systematic approach, your article will flow a lot better than most written material. But let’s take an example using an actual article Headline: Power of Connectors in Copywriting First fifty words: You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. The sub-headlines: – So what are the connectors in copywriting? – Do you see what’s happening? – A connection is like a bridge – Why is this slip-sliding so very important? – Example, Example: – Personal Experience: Ending: If you noticed, the content in this piece didn’t have enormous style. It lacked stories. It lacked metaphors. And yet it made a distinct point. It taught you something very powerful. Of course, the biggest reason you continued to read, was because of the connectors. Every movie, article or sales letter that’s brilliant always has a connection. Create the connection and your reader will read from start to finish! See the flow in that article? Once you have flow in the sub-headlines, what you have is solid structure. And that’s what makes an article exciting: the ability to answer all the questions of the reader in a systematic, easy flowing manner. That’s your internal audit system. That’s how you know if your article really rocks. Or sucks. Way better than just ‘wondering’ if it rocks. Or sucks. Share: Announcing: The key to writing articles is clarity If you can write like you think—you’d be able to turn out not just articles, but reports and books as well. Clarity—or the lack of it, stops us in our tracks. And clarity depends on structure. Click here for Free Goodies: Article Writing mini-booklet that helps you quickly improve your article writing Click here to read about: The Article Writing Home Study About this eZine and your subscription Remember to share this article All links must remain in the article. No textual amendments permitted. Interested in article writing? Have a look at: How To Write 4000 Word Articles Without Getting Exhausted Read and Listen Important: You are subscribed to the Free Psychotactics Newsletter. If you un-subscribe from this letter, you won’t receive any goodies, offers, or newsletters in future. If you’re getting duplicate newsletters, email us and we’ll make sure you get just one copy. Email renuka@psychotactics.com Privacy and Spam Policy I don’t rent, trade or sell my email list to anyone for any reason whatsoever. You’ll not get an unsolicited email from a stranger as a result of joining this list.

21 Articles On—How To Keep Your Reader Locked Into Your Article

📅 March 20, 2021  |  View in Gmail

Is article writing a skill or can it be developed? How do you write an article?

  Image

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWlfACDcCNEtt1&b=co.P.MfLCaNXVZVhpu6XfA

How To Keep Your Reader Locked

Into Your Article

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWlfACDcCNEtt1&b=co.P.MfLCaNXVZVhpu6XfA

Is article writing a skill or can it be developed? How do you write an article? Is there a system?

Let’s look at all the problems that you face when writing your articles. Each of the articles in this section will give you an actionable strategy. Go ahead read the articles and then create a simple plan for yourself.

Follow the steps and you too will become a better writer and will be able to write articles your clients want.

(And yes, you can read or listen to the articles)

Next Step:

Click here to get the entire series on: How To Keep Your Reader Locked Into Your

Article

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JWlfACDcCNEtt1&b=co.P.MfLCaNXVZVhpu6XfA

Can We Really Systemise Luck Or Should We Rely On Hard Work All The Time?

📅 March 16, 2021  |  View in Gmail

When does skill matter? And can we systemise skill and luck?

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=92ZdT4fLWmbu_wea60ge7g

  Can We Really Systemise Luck Or Should We Rely On Hard Work All The Time?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=6Qgy31qXoLvi4kedMddE2Q

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=6Qgy31qXoLvi4kedMddE2Q | iTunes

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=0TTBbBEsFWj6.yYbkEbHDQ | Android

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=kbO4ybvjog1ulPEKmO15wg | Spotify

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JXzb2rZ.CNEtt1&b=UB33bt5CCxOonOiVOoLVhA |).

Is there a way to systemise hard work and luck?

Imagine a problem that’s been unsolved for 64 years—and isn’t expected to be solved for quite a few years to come.

The problem is a bit mathematical, so bear with me

Mathematicians have had a bit of a bugbear for a while. They’re not sure if it’s possible that the equation 33 = x³+ y³+ z³ has a solution. They’ve known for a while that 29 could be written as 3³ + 1³ + 1³, for instance, but 33—that number seemed to be slightly insolvable. What was even more maddening was, that unlike in the past, mathematicians have access to computers that can do wild and wonderful things.

And then, Andrew Booker, also a mathematician, solved the puzzle.

The problem that had confounded mathematicians since 1955, which is when they first started using computers, had been worked out by Booker. And Booker himself was a bit astounded.

Announcing Goodies: How Do You Create Your Uniqueness That Stands The Test Of Time?

📅 March 13, 2021  |  View in Gmail

Biggest Mistakes and How To avoid them. How to get to your uniqueness.

  Uniqueness Goodies

https://www.psychotactics.com/home-study/uniqueness-form/

Have you ever wondered what would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to raise your prices, and they still kept coming?

That’s what uniqueness can do to your product or service.

Yet most of us seem to know what makes our product or service better than competition.

But the customer doesn’t know.

So they go elsewhere.

Somewhere cheaper. Somewhere crappier.

But they don’t come to you in the droves you’ve imagined.

Presenting: Uniqueness Goodies (Yup, FREE Goodies!)

Everyone tells you that uniqueness is important, but no one tells you how to work through the uniqueness minefield.

Until now, that is

You will get access to articles, audio and video.

Here is the sequence of what to expect in the coming weeks:

Goodie 1: Why we get our uniqueness wrong

Goodie 2: How to get to your uniqueness

Goodie 3: The importance of the mundane and the uninteresting

Goodie 4: Biggest mistakes and how to avoid them

Goodie 5: The difference between uniqueness and the other red bags

Goodie 6: Do you need to carve out a uniqueness for ‘every’ product or service?

How to Create a Uniqueness that’s Difficult for Competition to Replicate

📅 March 09, 2021  |  View in Gmail

Can others easily replicate this uniqueness? What can you do to be different?

  Psychotactics

http://www.psychotactics.com/

How to Create a Uniqueness that’s Difficult for Competition to Replicate

https://www.psychotactics.com/uniqueness-replicate/

  (This email contains the complete article. However, you can also read or listen to it at these links:  Read

https://www.psychotactics.com/uniqueness-replicate/ | iTunes

https://podcasts.apple.com/us/podcast/how-to-create-uniqueness-thats-difficult-for-competition/id946996410?i=1000411212922 |Android

https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/54443497 | Spotify

https://open.spotify.com/episode/6EB6PULrSiebOlncP3ZC8c )

​​

Imagine for a second that you didn’t want to buy a notebook.

I know I didn’t.

Like you, I have quite a few notebooks lying around. I also have a lot of paper. And let’s not forget that I can take notes on my computer and the iPad. In short, who really needs a notebook?

Well, the guys at Studio Neat totally ignored this lack of need and decided to put out a notebook called Panobook. One look at Panobook and you suddenly feel the need for a notebook. And like any product or service, this notebook has many many features and benefits.

Which is where the root of all uniqueness trouble lies, doesn’t it?

The 5-Part Uniqueness Series: How To Create Your Uniqueness That’s Difficult For Competition To Replicate

📅 March 06, 2021  |  View in Gmail

Can your small business create a stunning uniqueness as well as defend from competition?

The 5-Part Uniqueness Series:

How To Create Your Uniqueness That’s Difficult For Competition To Replicate

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=jHFjmkmnzXhSr2w7X05yug

Finding or creating a uniqueness for your business is hard enough all by itself.

But how can your small business create a stunning uniqueness as well as defend it mightily from your competition?

The 5-Part Uniqueness Series will immediately give you the chance to get ahead of your competition, especially in a noisy marketplace.

Find out:

• How to occupies a permanent part of your client’s brain in three steps • How to get every client to echo your uniqueness over and over again • How to make your uniqueness come to life • What is the root of all uniqueness trouble • Do you really need a uniqueness for every business product and service?

Here are the links to get started on your uniqueness, right away:

1. Three Steps To Getting Your Uniqueness Recognised

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=k6pYH0Gi008_ZDqMy9ji6A | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=iVSa96wD4O8y2T7uo87iqQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=4SWvjEw7kiz5Hz8GKcJfcg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=5T2qWkfe7h30pvua5Qe9UA |

2. How To Validate Your Uniqueness With Testimonials

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=qn5Fc8EKfDTK3n.TRSNG8A | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=xGPjWmJdl4hKzXxD7E6Z2w | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=00.evxuhHOhhqFh1hbentg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=BgN5Ub4tj23C5Fgq8MTPZA |

3. How We Created The Uniqueness For The Podcast

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=uhyuH3NDTiAPakCSCP9Tnw | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=UVb1uXvm94Cpsi61z73E0g | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=.wmNigeud_pBxEDb1mHKPQ | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=udCkcMkHDWcRsq.oPxeX1w |

4. How To Use Contrast To Create Your Uniqueness In Seconds

Read

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=Mg.dbrYWuq.tBS675kIuhA | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=3SKtDrpAmdjOjkDghjzuug |Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=k.PiODO4Bnl6hlhf7Pq4Xg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=J2QaRqVEbKz0cIDgAJFm8w |

5. How To Quickly Create Your Uniqueness

Read

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=jHFjmkmnzXhSr2w7X05yug | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=xofhbObkYIhXI6RX9NPABw | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=KQuJSlMIDDeS1j6v4REnIA | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=1NJf.0C8nE_x1lKvuNy.0g | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=l9hfbamI0AFpvIPB3z0iuw |

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=WjMFFimbEXevjXb_yZ60OQ

Warm regards

Sean

P.S. If you enjoyed the series, do share it with your friends.

You can post the links in your WhatsApp Group, Facebook Groups, LinkedIn or even send an email.

You can cut and paste the entire five links above. Or send them to one link:

Three Steps To Getting Your Uniqueness Recognised

Read online

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=k6pYH0Gi008_ZDqMy9ji6A | iTunes

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=iVSa96wD4O8y2T7uo87iqQ | Android

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=4SWvjEw7kiz5Hz8GKcJfcg | Spotify

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=5T2qWkfe7h30pvua5Qe9UA |

Share:

  Facebook

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=znW3mRaUgmxmn_jJyRpe1Q

  Twitter

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=gLlLxnwXy9DehAVJRthouA

  LinkedIn

https://clicks.aweber.com/y/ct/?l=98y0i&m=J.ZIz.iYFTitt1&b=VnapRYKlt_LkkjjGzIg.WA

PO Box 36461 Auckland Auckland 1330 NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TEwsHOzstOysnEyc7BzstEa0LBwcLEyMnAw=

Announcing: How To put That Zing Back In Your Articles ( And get the Attention of your Reader)

📅 March 02, 2021  |  View in Gmail

The moment we have to write an article, we freeze up. What are the elements of a story?

  Story Telling  Cartoon Image

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

So have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

P.S. With the premium version you get—‘The Power of Drama’.

It talks about how to create counterflow in your articles without making your readers sick, the myth of boring writing and the four ways to create drama.

Have a look here:

https://www.psychotactics.com/products/story-telling/

  Debbie Newhouse Testimonial

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LBycDCwcnOw=

February 2021

Announcing: How To Put That Zing Back In Your Articles ( And Catch The Attention Of The Reader)

📅 February 27, 2021  |  View in Gmail

What Would Make One Article Better Than The Other?The answer lies not just in stories.

  There is a StoryTelling Cartoon

https://www.psychotactics.com/products/story-telling/

Storytelling seems to be the rage these days.

And yet, it’s not new at all. It’s been around for thousands of years.

What’s more, it’s not even alien to us.

Even as a three-year old, you can tell when a story is really cool and when it’s just plain boring.

The problem arises when we have to take this storytelling skills to our articles.

The moment we have to write an article, we freeze up. The article gets riddled with facts and figures. Or sequences. Or whatever. But we know instinctively that the power of the story is missing.

But it’s not just the story that’s important.

It’s a story well-told.

A well-told story is like a well-told joke. It has zing. And kapow!

So what are the elements of a well-told story? Why have they been playing hide and seek with us for so long?

Find out right here in this three-part series on Storytelling!

You’ll love it. It’s full of cartoons, precise advice—and yes, the zing! That’s what you’ll learn: how to create the zing.

Book 1: The Power of Stories—How to Turn Average Stories into Cliff-Hangers

Book 2: Signature Stories—How to Create Clear and Memorable Business Stories

Book 3: The Power of Drama—How To Create Counterflow (Without Making Your Reader Sick)

Have a look right away.

https://www.psychotactics.com/products/story-telling/

Regards,

Sean

  About Story Telling

https://www.psychotactics.com/products/story-telling/

Here is what Debbie Newhouse has to say:

“Before I bought the book I thought there would be too many ideas I’d heard before.”

I’ve been a heavy follower of Chip & Dan Heath, authors of “Made to Stick”, and their philosophies on storytelling that “sticks”. I found that there was a lot to learn beyond what I’d absorbed from “Made to Stick” and its formulas.

The feature I liked best

The realization that the best stories are about something you are 80% familiar with, you can anticipate, and then WHAM – the new 20% hits you.

Three other benefits

The examples of stories that “worked” and “didn’t work”. Understanding how much detail is just enough, and what is too much. Sean’s classic straightforward, easy to absorb step-by-step approach which doesn’t leave you behind.

I would recommend this product to anyone who has to persuade others, explain something, or teach.

I use the concepts mainly to teach, and especially to engage my audience and get them to realize why they should care about a topic.

Debbie Newhouse, California, USA

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Here is what a few more people have to say

https://www.psychotactics.com/products/story-telling/

I found that this Storytelling Mini Series helped me to think about storytelling in completely new ways.

The thing I liked the most about it was that it teaches the tools and mechanics of storytelling and how to make stories compelling and interesting.

Christopher Cook, USA

https://www.psychotactics.com/products/story-telling/

I learned to use connectors and disconnectors effectively. This has given my articles a much needed method to keep my reader reading.

Since I started using this technique for certain pages of my site, the average time spent reading on my site has increased.

Honor Dragan, Guildford, UK

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

Sean is not selling magic. His is selling a method, a way of thinking, a way of speaking.

And just like everything you still need practice. You will not become proficient overnight. But instead of being in a labyrinth with an infinite number of paths to choose from, Sean will narrow it to finite number of choices, which is in the end the role of a good guide.

Harrisson, Japan

https://www.psychotactics.com/products/story-telling/

As a result of buying the product— My writing is tighter, especially in the e-newsletter, and I can craft a story that suits my audience.

If you don’t have the time to commit to a full time course you can get as much marketing value from this product with a few days reading.

Pam Bestwick, Wellington, New Zealand

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

https://www.psychotactics.com/products/story-telling/

I wasn’t sure that I could learn anything impactful from the Story Telling series because I write stories on a daily basis.

It’s a ton of value for a fair price. I would recommend this book to anyone who write short stories for business because it’s helped me build trust with my audience and clients.

Steve Jolly, USA

https://www.psychotactics.com/products/story-telling/

What I like best about the Storytelling Mini Series is its extreme usability.

I just read the Series and am immediately able to use it. It just kind of slips into my writing. It’s an easy read. I also like the bad examples on how not to try and “pimp up” your writing.

Elfriede Krauth, Netherlands

Judge for yourself: StoryTelling Mini Series

https://www.psychotactics.com/products/story-telling/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LBwczEysDOw=

Biggest Landing Page Mistake (And How To Fix It)

📅 February 23, 2021  |  View in Gmail

Trying to write this landing page all by yourself is usually a big waste of time.

  Image

https://www.psychotactics.com/landing-pages-mistakes/

  Biggest Landing Page Mistake (And How To Fix It)

  Biggest landing page mistake and how to fix it

https://www.psychotactics.com/landing-pages-mistakes/

  (This email contains the complete article. However, you can also read or listen to it at these links: Read Online

https://www.psychotactics.com/landing-pages-mistakes | iTunes

https://podcasts.apple.com/us/podcast/biggest-landing-page-mistake-and-how-to-fix-it-part-two/id946996410?i=1000365088067 | Stitcher

https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/43781487 | Spotify

https://open.spotify.com/episode/0KOnSr93odBeaDDELchw5O?si=Cp8-RV_qQ3-dHbhqGyiggg | Google Podcast

https://podcasts.google.com/feed/aHR0cHM6Ly9wc3ljaG90YWN0aWNzLmxpYnN5bi5jb20vcnNz/episode/NDgwZGZjY2EzMmY0ZjA5OWI3MDczN2VkOTNhNGEyNjI?sa=X&ved=0CA0QkfYCahcKEwiwj7HcxdTsAhUAAAAAHQAAAAAQAQ )

There’s a reason why I moved from PC to the Mac.

In 2008 I had to do a series of presentations for a radio station. Since the clients of radio stations are always looking for ways to get the attention of their clients, the presentation of The Brain Audit seemed like the perfect match. If there’s one thing I’m very possessive about, it’s the slides for my presentation.

I tend to make changes, simplifying the content and moving the slides around until the very last minute. Even if I have done the presentation dozens of times before, you can be sure I will be making changes at the very last minute.

In this case, the terms of my contract prohibited me from making those changes at the last minute.

The radio station was putting all their slides together in advance, so all slide decks had to be submitted the week before the presentation. This rattled me enough to show up three hours before I had to make my presentation. The technical crew was more than happy to let me go through a run through of my presentation on the big screen.

As I clicked through the slides, I realised that something was wrong. The presentation I was seeing on the screen looked a bit like my presentation, but somehow it was different.

The weird part was that it looked better than what I had done.

After I had got over the shock of someone tampering with my presentation, I asked the crew how they had gone about changing the presentation. “We didn’t do anything with the presentation itself,” they said. “We just ran it through keynote — which is a presentation software for the Mac.”

That one idea was enough to get me hooked onto the Mac, even though I had used the PC for close to 15 years. The Mac had solved a problem that I didn’t know existed. It had taken the best possible presentation I could muster, and made it far more beautiful than I could imagine.

Since then, I have dumped all my PCs and stuck to the Mac. So does this make me the ideal client?

It does not, because I wasn’t aware of the problem in advance.

To find the ideal client, you have to find someone is already deeply aware of the frustration they are facing. If you find someone like me—someone who’s surprised and delighted, you’re going to get a very shallow rendition of the set of problems the client faces—and most certainly never get to the depth of the biggest problem.

You have to find someone who already has a problem

And the best place to start could be a random place like Facebook. Since everyone already has an opinion on Facebook, you may shortlist your ideal client based on a friend that responds to your question.

You may have a tiny list of subscribers on your e-mail list, and if you send out a request, there’s a good chance that at least a couple of responses will show up in your inbox. If you already have clients like we do, you’re often still like a newbie, especially when you want to launch a new product or service.

Let’s say we want to launch a product on how to take outstanding photos with your iPhone

In many cases it’s easy enough to locate a great client, and it’s more than likely that they would like to take great photos, but don’t know how. Once you interview them over the phone, or in person, you’ll quickly find a series of issues.

– Taking great food pictures with an iPhone

– How to improve your vacation photos

– How to use manual controls with your software

– How to shoot close up or macro photography

– Great portrait photography with Your iPhone

– How to dump the SLR at home and take outstanding photos with your iPhone.

The problem is obvious, isn’t it? How do you choose? All of these problems seem headed in divergent directions.

The answer is: You don’t choose. You get the client to choose.You focus on the problem at hand and dig deeper.

The questions would hinge on the single problem:

– Why do you want to take your iPhone instead of a Nikon?

– What frustrates you when you take the Nikon?

– Can you describe a day on your vacation?

– What are the consequences of taking a heavy camera along?

If you own a Nikon 7000 like I do, you’ll find yourself leaving the camera back in the hotel room a lot.

The Nikon 7000 is a great camera, but it feels like you’re lugging a brick along—and when you take three months off every year, that’s like lugging a brick for 90 whole days.

So unless I’m going on a trip—like the time we went to see orcas in Vancouver, or camels on the road in Australia, I keep the DSLR—that’s the Nikon—in the hotel room.

And once you get me started, I can keep going on and on about the problems of a heavy camera. However, as the interviewer digs deeper, she may find that I like the iPhone for other reasons as well.

I can use a slew of software, improve my photos, use filters, create depth of field (that’s a feeling of fuzziness for objects in the distance)—and do that all before I get back to the hotel. With the Nikon, I have to get back, download the photos into a program like Lightroom, and then I’m chained to my computer, instead of enjoying my vacation.

When you dig deep into a single problem, you get the client to give you a ton of details.

You get them to describe their frustration on that one problem.

You also get a sense of what they experience with that one problem when you ask them to describe their day.

And finally, you get the consequences—a truckload of consequences.

You then take the biggest problem and put it in your headline and sub-head on your page

The frustration and the sense of what the client experiences: that needs to go in the first couple of paragraphs, followed closely by the consequences. Which leaves us with a sort of dilemma, doesn’t it? What do we do with all the rest of the problems the client brought up? Do we just get rid of them?

This takes us to the next element—what to do with the rest of the problems.

Next Element : What do you do with the rest of the problems?

The answer is simpler that you think.

Remember the Portabooth—that portable recording booth that you could take on the road with you? Well, it didn’t have one benefit or feature, did it? It has a series of them.

And yet, the client is most interested in the biggest problem. Once you’ve solved the biggest problem, the rest of the features are really a bonus for the client. They are a nice-to-have, but not a deal breaker.

The way to use the rest of the problems brought up by the client is to see whether you want to tackle them in the first place

With the Portabooth, we could bring up the rest of the features and benefits and explain why there was a problem and how the Portabooth solves that problem. Unlike the biggest problem, where you have to go into a lot of detail, you can just use a paragraph or so to explain the rest of the main features.

You bring up the problem—for example: Assembles in seconds Just close two zippers—and describe the problem briefly, before bringing up the solution. Now you’ve taken every one of the remaining features, turned it into a problem, and brought up the solution.

But what if the problems were incredibly divergent, like in the case of the iPhone photo book?

Think about it for a second: Is the book going to show you how to shoot portraits, use manual controls, take pictures of butterflies—as well as show you how to take great food photos? If so, then hey, the product already solves the problem, so simply use the remaining features on the sales page itself.

If the problems the client brought up, don’t fit in with your product or service, then you have to ask yourself: Am I going to include them in this product or service or do I simply focus on one thing?

In Psychotactics land, we’ve focused on one thing

Instead of writing a book of 200 pages, we may restrict ourselves to 59 pages. We’ve come to the conclusion that clients want to get a skill, not more information. But if you’re selling a product like a mixer, for instance, you have a ton of features and benefits.

Even so, it’s better to restrict yourself to just four-five problems being solved.

In today’s world it’s easy to get overwhelmed very quickly, and keeping the features and benefits to just a few is the best way to go.

If, however, you still have a ton of features and benefits and would like to talk about them, then restrict them to bullet points. Bullet points are amazingly effective, because they form a quick summary of the product or service.

And there you have it—the series of steps you need to give your product or service the limelight it needs.

You focus on one.

One plane landing on the tarmac at a time.

It makes for a tidy airport and a very successful landing page!

So what did we cover?

1 How to choose one problem. (If you missed this article click here

http://www.psychotactics.com/sequential-landing-page/ )

2 Defining why the problem is important.

3 What to do with the rest of the problems.

We looked at the racehorses—and how they bolt out all at once. It seems like a good idea to introduce all our benefits and features, but instead of benefits and features, we need to use a problem.

We get to the problems, by inverting the features and benefits. And then once we have the list of problems, we get the client to choose one. Which is the client’s most pressing problem?

– Trying to write this landing page all by yourself is usually a big waste of time.

You struggle to write it and then the problems are not that which the client experiences. Plus, it’s hard to figure out the emotions the client feels. I’ll ignore my own advice only to come back later and realise what a fool I’ve been.

It’s so much easier to call a client and record their experience. Or better still, take them out to lunch—because you’ll get to drink some wine too. And that’s always more fun. Take your recorder with you and make notes as well. Both are very important.

– Finding a client is always daunting.

The best kind of client is a client that’s already deeply frustrated. Someone who’s been going through a heck of a lot and can describe in great detail what they’re experiencing.

I’ve lugged my camera around a lot to tell you what that feels like and why I leave the camera behind. You may think Facebook isn’t the best place, but you’ll be amazed at how much feedback you can get on Facebook. Are they the best clients ever? Of course not, but once you launch your product or service, you can always tweak your landing page.

– Go deep into the problem. Ask the questions.

• What frustrates you the most? Why does it frustrate you?

• Can you describe a day on your life?

*What are the consequences of postponing this decision? How does it make you feel?

Two Announcements:

The Landing Page Online Course with Sean (on sale on 27 February)

  Fun Cartoon here

https://www.psychotactics.com/workshops/landingpages/

When writing sales pages or landing pages, do you get overwhelmed even before you start?

It takes so long to write a sales page that we often lose the battle with time and energy. But what if there were a way to write a sales page—an outstanding sales page—every time.

Find out how to get on the waiting list

https://www.psychotactics.com/workshops/landingpages/

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Announcement: How To Create a perfect Sales Page (Without the Need of a Copywriter)

📅 February 20, 2021  |  View in Gmail

Are you ready to get two superpowers all at once?

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When writing sales pages or landing pages, do you get overwhelmed even before you start?

Other people’s landing pages look so perfect; it’s hard to know where to start. So many pieces to collect and organise. It’s such a complicated, time-consuming task that it’s tiring just thinking about it.

We had a similar problem.

We’d spend loads of time creating a product or workshop. But there’s no point having an incredible offering if clients can’t see a sales page. So we’d cobble together something and send clients to buy from our sales page.

However, this was less than ideal because we didn’t follow a system, and hence there was little or no consistency between the pages.

Which is why we had to sit down and work out a system

• A system so simple where you could write your sales page, yourself. • A system so simple where you could audit your sales pages if you got someone else to write it.

Announcing: How To Create A Perfect Sales Page (Without The Need Of A Copywriter)

That’s what the sales page course is all about. Yes, yes, yes, it’s almost a fill-in-the-blanks-way to create a sales page, but more so, it makes you an auditor.

Could such a goal even be possible?

It takes so long to write a sales page that we often lose the battle with time and energy. But what if there were a way to write a sales page—an outstanding sales page using a system?

If you ask seasoned copywriters, they’ll tell you it takes a while to write a great sales page. And they’re right, because a sales page is complex, with many elements. Just getting started with the headline and the first few paragraphs could take days, even weeks.

But what if we’re approaching the construction of the sales page in the wrong manner?

That’s what this course is all about.

• No more agony over which elements you need on the sales page. • No more wrestling with what-goes-where.

Instead, you have a solution that works seamlessly every single time and ticks all the boxes. What’s better is that the process is systematic.

The course gives you two superpowers.

Writing + Auditing

Are you ready to get two superpowers all at once?

If you’re even slightly curious about the process, head off to:

How To Create A Perfect Sales Page (Without The Need Of A Copywriter)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K3A5BfRZ0NEtt1&b=.Rjz49JzjmSyVODl3SzC7Q

Judge for yourself.

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Warm regards

Sean

P.S. Tom-ah-to, Tom-at-o, Tom-ay-to. They’re all the same names for the very same bright red fruit (yes it’s a fruit).

And sales pages, landing pages, copywriting are just the very same names for putting that sales page together so you can sell your product or service. Just thought you’d want to know.

Ready to get two superpowers and get your landing/sales page done? Judge for yourself here.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=K3A5BfRZ0NEtt1&b=.Rjz49JzjmSyVODl3SzC7Q

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How To Accelerate Learning (And the Surprising Power of Fun)

📅 February 16, 2021  |  View in Gmail

The biggest reason for fun in learning is because learning itself is kind of annoying.

  Psychotactics

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEbXf1W.mNEtt1&b=pUBmMfYVou95ta2m91cFVQ

  How To Accelerate Learning

(And the Surprising Power of Fun)

  Fun Cartoon here

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEbXf1W.mNEtt1&b=RR008wJtHnIMuUoOEG029g

  (This email contains the complete article. However, you can also read or listen to it at these links: Read online

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Fun seems obvious as a concept.

But “fun in learning” almost seems like a bit of a paradox. What is “fun” and how can you find it, let alone use it when you’re teaching a skill? Let’s take a bit of a deep dive into intimidation and find how fun can save the day—yes, yet again.

​​

Think of how rigidly your desks at school were placed

Now think of all the schools in almost every country, and you get the idea of conformity and rigidity. And yet if you look at a video on YouTube about the language teacher, Michel Thomas, you’ll notice something quite odd.

Thomas has been given what could be considered the most challenging students in the class. And his mission is to get them started on learning French. However, Michel Thomas does something entirely unexpected.

The students are clearly in a classroom, but their first task has nothing to do with learning the language

Instead they start by getting in sofas, moving screens and creating an atmosphere that’s more like your lounge, rather than a room you’d find in a school. Thomas says, “Learning should never be work. Instead, it should be a pleasure”.

How about we upgrade that to a bit of fun, instead?

Incredibly enough we have to define the concept of fun. Fun, at least in this context, is the opposite of intimidation. If you looked at the classroom and the desks represent intimidation, then the opposite of that scenario is fun.

The biggest reason for fun in learning is because learning itself is kind of annoying.

It starts off being very exciting, of course. If someone were to ask you if you wanted to learn how to draw, you might say yes. If you were nudged enough to believe you could dance, you might stand up unsteadily and go along. And whether you’re learning to write a book, or skip your way through Photoshop, it’s fun at the start, and then all hell seems to break loose.

But why is this the case?

It’s because the teacher hasn’t identified the intimidation factors. You know how this saga rolls out don’t you? You get a course online, and it starts gamely enough. Then you tend to give up, shortly after. And people nudge you in the ribs and say, “you should make it a habit; you should persevere”.

But why did you give up in the first place? You know the answer already, don’t you? If you were having fun, or if there was a nice little “carrot” at the end of the activity, you’d never need any incentive. You’d show up anyway, wouldn’t you?

Clients are pretty smart. They know why they’re headed to a workshop or a Taking Action Forum. They know the real purpose.

• But why does the traditional system have to be so dull, so very boring? • Why does it have to be restricted to one after-event party or one meet and greet?

You can teach Photoshop at a cafe just as you can teach it in a boring environment. And that’s just the starting stage for a teacher to consider. Within each course, there are fun bits and parts that intimidate the heck out of everyone.

Why not look at the intimidation and see how you can make it fun?

Clients join 5000bc because they feel the loneliness of working alone. It’s an online community that has many aspects to it. And one of these aspects is the “taking action forum”. You go in; you post what you’re going to do, you get a buddy, and off you go.

Except, not everyone was off like the wind. Some would start and then stop without warning. Why? A bit of intimidation or confusion enters their life, and it’s not much fun having to report back.

But what if the reporting back was fun?

Renuka and I often discuss a lot of how we can make things more fun on our Friday coffee trips. And Renuka is slightly famous for handwritten cards and sending New Zealand chocolate. We already send out over 500 bars a year, but she suggested we create a little more fun. And here’s how it went.

If anyone posted a goal in the Taking Action forum and then followed it up for a week—yes, just a week—she’d send them chocolate. Almost overnight, the Taking Action forum went slightly bananas.

Was it fun to go for the reward? Of course, it was. Can you buy yourself a bar of chocolate from the corner store? Sure you can, but that’s no fun, is it? Instead, you get a bar of chocolate all the way from New Zealand.

And the same sort of fun applies to workshops

If you ask clients why they’re at a workshop, they often say: to learn the skill. And that’s true, except for one minor point. If you announce that the workshop is going to start at 8 am and go to 8 pm, they all groan. Wait a second, wasn’t that the agenda?

Wasn’t that the whole reason why clients were showing up to the workshop? But the moment you put them in a room with no escape, they look longingly at the EXIT sign. Working, studying, learning—that’s all intimidation. The EXIT sign represents fun.

Which is why you build a workshop around the EXIT sign

You talk as little as possible and send clients out to do assignments. You get them back in the room to take stock of their progress, and off they go again. At a Psychotactics workshop, clients spend ⅔ of their time outside the room. In the Netherlands, for instance, they weren’t even in the building.

They’d go for a walk for 30 minutes and come back having finished their assignment as planned. And the fun isn’t just built around the workshop itself, but before and after the day is complete as well.

In our Brussels workshop, everyone went on a train ride to the Tintin museum. Munich was about going to the Old Masters Museum. In Washington D.C. we went to the Smithsonian. In Vancouver, we jumped on a boat and went to across the island and had a scavenger hunt.

Yes, you read correctly. You get no points for getting it right. You get it wrong. In the info-product course, there’s a section where clients have a tough time wrapping their heads around the fact that you can take any three topics, string them together and create an information product.

Which is why they’re given an exercise which is a whole lot of fun and try as they may, they can’t get it right. In fact, everyone gets it wrong, and it’s a barrel of laughs.

Which brings us to an interesting point: what do you do next as a teacher?

• The first thing you need to do is make the environment as interesting as possible. • The second thing is to figure out which portions of the course are difficult, and then isolate those parts and make them fun. • The third part is not to try this all by yourself. Ask your clients how they would make it fun. You’ll be surprised at the answers you get.

And this fun element isn’t restricted to live training situations

Do you make videos on YouTube? Well, so does Peter McKinnon. What is the difference between him and thousands of other photographers on YouTube? He’s fun. In one episode he shows the audience how to instantly wipe off the camera data immediately, then he shakes it to get the data back.

At first, the audience is gobsmacked until they realise McKinnon is having a go at them. Look at the comments, and you’ll see none of the hatred.

McKinnon is clearly having fun and getting his audience to follow—even while educating them. Stories on podcasts, that’s fun. Cartoons in books, that’s fun too. There are squillions of places you can bring fun to the table.

Once again, if you don’t know where you’re scary, ask your audience. They’ll tell you what you’re doing that’s intimidating and also how to fix it quickly.

This fun element also applies to your learning

All around you, you’ll hear people giving you the advice to turn off your distractions. Sure, if that’s getting in your way, do it. But I get a lot done, and I spend every 30 minutes on the floor. Why? Because I want to rest my back, and while I’m doing that, I’m laughing my head off. I’m watching comedy on YouTube.

I’ll watch Danny Bhoy, Live at the Apollo and other comedy series. From time to time, I’ll head to Pinterest and check out what’s popping on those screens. Twitter that I avoid, but Facebook is another place I’ll go to waste time. I don’t want my day to look like something out of St.Bernard’s Monastery. I want to have fun.

Which brings us to the end of this article

Learning is largely boring, whether we like it or not. As a teacher, you have to do your due diligence (which in itself sounds boring). Find the bits that clients struggle with.

How can you fix that and make it fun?

—Photoshop was designed to put you to sleep. Instead of nodding through fixing a photo of some flowers in a vase, how about picking up pictures of things you like and playing with them instead?

—Can you get your kids to skip while teaching them?

—Can you get your clients to submit their work as stick figures instead when learning to write headlines?

You know what fun looks like. Now go ahead and remove the intimidation and make it fun — both for you and your clients.

  Fun Cartoon here

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On Sale on 27 February: The Landing Page Live Online Course with Sean

A hands-on live course that will not only let you create the page you need (but give you the permanent skill for any landing page, any time)

Click here to read more and get on the waiting list

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The Brain Audit is definitely a book I have recommended and will continue to encourage others to read. Why? Two advantages:

First – its principles are simple but profound because they work. Second – it’s packaged in a way that can be replicated so that no one has to reinvent the wheel.

The Brain Audit book concepts are practical since there are things to implement right away.

Karen Williams, USA

Find out how you can market in a way that is respectful to your customers, yet powerfully compelling.

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(P.S.The Brain Audit has over 800+ testimonials on the Psychotactics website and over 100+ testimonials on Amazon)​​​​​​​

Testimonial Secrets

How to get meaningful testimonials, without needing to ‘bribe anyone’ for it.

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DartBoard Pricing

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Quick Reads

—The 21-Day Habit Myth (And How You Can Create A Habit In Minutes, Instead)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEbXf1W.mNEtt1&b=10u.s1jNp689hXBvsMjsaA

—Habit Change? 3 Unusual Angles On How To Look At Habit Transformation

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JEbXf1W.mNEtt1&b=8GuWQaSLUlaf3mh0Y3vimg

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Announcing: How To Create A Perfect Sales Page (Without The Need Of A Copywriter)

📅 February 13, 2021  |  View in Gmail

Do you dread writing your sales pages and find it impossible to get started?

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAcPeJep0NEtt1&b=c9bQ0_8bZDOcNeaGzB1uAQ

Which is the best way to get a sales page done?

That’s easy, isn’t it? You give the job to a copywriter.

The dread of having to write a sales page is so great that it seems impossible to get started. Instead of going through the frustration of starting, stopping and starting again, wouldn’t it be better to simply give it away?

Except for the fact that simply “outsourcing” the sales page, brings up a different set of problems.

For one, it costs a few thousand dollars to get a single sales page written.

But that’s not even the biggest problem. The overarching issue is you don’t know if the copywriter is competent enough to create a compelling sales page. And since you’re not a trained copywriter yourself, there’s no way to audit the page in any rational manner.

But what if there was a more elegant solution?

A solution where you could audit the sales page, yourself. That’s what the sales page course is all about. Yes, yes, yes, it’s almost a fill-in-the-blanks-way to create a sales page, but more so, it makes you an auditor.

The course gives you two superpowers.

Writing + Auditing

Are you ready to get two superpowers all at once?

If you’re even slightly curious about the process, head off to:

How To Create A Perfect Sales page (Without The Need Of A Copywriter)

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAcPeJep0NEtt1&b=c9bQ0_8bZDOcNeaGzB1uAQ

Judge for yourself.

Warm regards,

Sean

P.S. Tom-ah-to, Tom-at-o, Tom-ay-to. They’re all the same names for the very same bright red fruit (yes it’s a fruit).

And sales pages, landing pages, copywriting are just the very same names for putting that sales page together so you can sell your product or service. Just thought you’d want to know.

Ready to get two superpowers and get your landing/sales page done? Judge for yourself here.

https://clicks.aweber.com/y/ct/?l=KQnf2&m=JAcPeJep0NEtt1&b=c9bQ0_8bZDOcNeaGzB1uAQ

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Announcing! The end of Writer’s Block (The Easy Way)

📅 February 09, 2021  |  View in Gmail

Writer’s Block is no longer a reality. In fact the opposite is true.

  Fun Cartoon here

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Way back in the year 2002, I had what you’d call “bad days”

Actually they were worse than bad. They were foul days. These foul days were my “article writing days”.

I’d start off cheerily enough

I’d be inspired to write an article and would begin. And then something would happen—I’m not sure what. But it would bog me down. It would frustrate me, make me mad. I didn’t want to speak to anyone. I’d write draft after draft of the article. And two days later, after much agony, I’d get an article done—if it did get done.

• Many of my articles just went into an article graveyard. • Most were half done.

Or almost finished. But never quite done. And then one day I realised what I was doing wrong. And the moment that realisation hit me, my output just exploded.

It wasn’t even a magic trick

It was something I’d known about for the longest time, but was resisting like crazy. But that was a turning point and I’ve never looked back.

Writer’s Block is no longer a reality

In fact the opposite is true.

So many articles, so little time.

So how do you get over your “Writer’s Block” forever?

Find out for yourself

https://www.psychotactics.com/article-outlining

Warm regards

Sean

P.S. This is what Helen Dillon from Scotland has to say:

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“The one big thing for me was the idea that outlining (an extra step) can actually save you time in the long run…”

Because it helps to keep you focused on what it is you are trying to get across—and not go meandering off on some other (perhaps equally useful, but tangential) topic.

Also I can now see why articles that I’ve written have worked and haven’t worked, before I couldn’t really put my finger on it.

The thing I really like about Sean’s work is that he doesn’t just tell you what to do, but goes into specifics about how to do it, in a systematic way.

That’s rare, in my experience of online courses.

Helen Dillon

Scotland

Judge for yourself:

https://www.psychotactics.com/article-outlining

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Announcing: How To speed up Article Writing (The Easy Way)

📅 February 06, 2021  |  View in Gmail

Do You Often Hit A Wall Called ‘Writers Block’? Have you heard about “talker’s block”?

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Imagine you’re looking for both an improvement in the quality of your articles—and the quantity.

What would you do? You’d sit down to write, wouldn’t you?

And that is not what most professionals do. Professional writers are like great chefs. Chefs do the prep work long before they cook. And so it is with writers. If you want to ramp up your start-to-finish time significantly, this book will show you what you need to do.

It’s short; it’s sweet

And it teaches you a massively practical skill in a compressed amount of time. It’s a bit like the missing link nobody tells you about. And it enables you to write workable outlines that are clear and also will allow you to write content for articles or posts on your blog.

• In short, you get a precise structure. • No more slow, tedious writing.

An article is not an article is not an article

Understanding how to speed up your article writing is important. There are several core elements to writing. Come with me on a journey. I think you’ll like it a lot. It’s the starting point to an incredible journey.

Have a look and judge for yourself:

How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Warm regards

Sean

P.S. This is what Felicia Gopaul from California has to say:

  Image

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

“I couldn’t stand the thought of outlining when I first heard it.”

“I’d been writing just fine for years without an outline. I had spoken without an outline. I had developed presentations without an outline. What could Sean possibly tell me that I didn’t already know about outlining.

Earlier this week, when I was struggling with yet another presentation, I reread the book and realized that I needed to re-outline the presentation. Doing so, I recognized that some “bloat” had crept into my presentation and I was able to cut it and finish the presentation.

I’ve become an outlining fiend.

By outlining first, I know where I am going with my projects which means that I am able to finish them much more quickly than before.

I find, I have far fewer projects that don’t get completed because with outlining, I know where the projects start and end so it’s much easier to connect the dots. And finally, I have greater confidence that my project will get the positive response I want when I outline them first.

Other benefits:

I was able to outline a book I’ve been wanting to write in half an hour. I was also able to put together a 10 week course and the various sub-topics in about an hour. Both projects were ideas that I’ve been thinking about for several years.

Even better, I was able to start and complete significant parts of both projects already. And even though I can’t work on these projects everyday, with the outline I can easily pick up to where I left off.”

Felicia Gopaul

California, USA

Judge for yourself: How To Speed Up Article Writing (The Easy Way)

https://www.psychotactics.com/products/learn-how-to-speed-up-article-writing-with-simple-outlines/

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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Landing Pages: Why We Fail To Attract The Right Clients

📅 February 02, 2021  |  View in Gmail

Long Read: When Landing Pages Go Bad

  Fun Cartoon here

https://www.psychotactics.com/landing-pages-fail/

  Landing Pages: Why We Fail To Attract the Right Clients

https://www.psychotactics.com/landing-pages-fail/

  (This email contains the complete article. However, you can also read or listen to it at these links: Read Online

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https://www.stitcher.com/podcast/sean-dsouza/seanpsychotacticscom/e/52787408 | Spotify

https://open.spotify.com/episode/0Rw617eUbQT1j4Ht6s7pLX?si=D5BZKkCZT2-IC0XIQblwFw | Google Podcast

https://podcasts.google.com/feed/aHR0cHM6Ly9wc3ljaG90YWN0aWNzLmxpYnN5bi5jb20vcnNz/episode/YWIwYjNmMjA4ZWQyYjk2YTQzNmJlOGI5MzY3MGY2Njg?sa=X&ved=0CA0QkfYCahcKEwiwj7HcxdTsAhUAAAAAHQAAAAAQAQ )

In Mexico, there’s a beach that goes by the name of Rosarito.

The rocks on that beach made advertising executive, Gary Dahl over 6 million dollars back in 1976.

Those rocks were a smooth stone that was soon better known as Pet Rock. These rocks were marketed as if they were live pets. They had their own cardboard boxes, straw and breathing holes for the “animal”. People buying the Pet Rock knew fully well what they were buying. And yet they went along with the gag. They leafed through the 32-page official training manual, which included instructions on how to care for the rock.

You could, it joked, teach the rock to “sit” and “stay” but “roll over” or “shake hands” was a little harder to explain.

What was important back then and what’s just as important right now is that people knew it was a gag; a dummy. They knew they were buying something that couldn’t really do much for them. And they went along with the joke. When it comes to marketing or selling our products and services, we often don’t realise we’re dealing with a dummy.

We think we’re doing the right thing when choosing an audience.

In the book, The Brain Audit, there’s a whole chapter on why this premise of target audience leads you off the path and into dummy land. And yet the one thing we’ve heard over and over again is the concept of target audience. It’s our Pet Rock moment. We are stuck with something that seems fun and exciting, but won’t do anything but “play dead”.

This article takes on the issue of target profile and why it’s so important. Thousands of clients have read the book, The Brain Audit, and yet I see so many of them mixing up the concept of target profile and target audience. So how do we separate the two once and forever?

In this article, we cover three parts (as always).

• The blind spot with target profile (and why we keep repeating the same mistake).

• We go deeper into the concept of the “dummy” as we examine person vs. persona.

• Finally, we’ll take a look at some of the questions to ask in target profile interview.

Let’s start with the blind spot, shall we? Why do we keep making the same mistake over and over again?

Part 1: The blind spot with target profile

I remember when I took my first driving test in Auckland, New Zealand.

I drove a manual, what you’d probably call a stick shift back then. As part of my test, I was asked by the testing officer to go down a hill. Immediately, I put the gear into neutral and coasted downhill.

You know what happened next, don’t you?

As exhilarating as it can be to race down hill at top speed, you shouldn’t ever put a car in neutral and when heading downhill. There are a whole bunch of things that can go wrong. But that downhill drive was my blind spot. I had done it so many times before, that I didn’t see that it would not only cause a problem, but would get me a nice big F (as in Failed) against my test.

Most of us make the same mistake when we get down to working with our target profile

When asked about our target profile, we get drawn into the error of describing a target audience. And this mistake is reasonable because almost every marketing book or course talks mostly about target audience.

It suggests that we should look for a bunch of people. E.g. people who are afraid of making presentations, or teacher, or people who want to be coaches. It talks about targeting huge groups of people all at once.

While this is a great starting point, it’s only the starting point.

An audience won’t get you very far

You may not be focusing on an audience, but instead on a type of person. So instead of ‘people who are afraid of making presentations’, you think of a fictional person. And you say: “Ok, let’s call him Chris.” And then you go on to rattle off the factor of how this fictional person named Chris may end up being terrified of presentations. And you think you’re on the right track at this point.

But a testing instructor would still fail you

And this is because you’re still not paying attention to that blind spot. When we use the term, target profile, it’s not an audience, and it’s not a ‘let’s call him Chris.’ Because if you say let’s call him Chris, you’re saying the following:

Chris is a fictional person. Kinda like a real person, but not a real person.

• He kinda lives in a real house. But not in a real house, but in a fictional house. • And he lives in a real city, but not really. • And his dog. Well, he used to be real. • His girlfriend. She could be Lady Gaga or Ellen DeGeneres (well, it’s fictional, so who cares?) • He eats fictional hamburgers, and he can chomp through seven hundred at one go, right after he has fifty-three shots of tequila.

You see the difference between real and fictional?

Because the Chris I used to know wasn’t fictional. He lived about 20 minutes from my place. He was a genius at computers. He didn’t drink water, only wine and milk. He was grumpy as hell and yet extremely helpful. And if I wanted to go out with Chris for lunch, I know that I’d have to deal with his grumpiness.

I’d know exactly what he’d want. And the Chris I used to know wasn’t interested in making presentations at all.

But I do know Christina

Christina isn’t a big fan of making presentations. She would rather bake two-dozen cakes and have kittens, than speak. And we’re not even talking about the hard task of ‘presentations’. We’re talking about just standing up at a networking meeting and speaking for one measly minute.

Christina knows it’s critical for her business. She knows she’s in a safe space with friends all around her, but she can’t overcome the wave of panic that starts the night before.

She prepares like crazy, but it’s the same thing over and over again.

She can’t sleep well. The drive to the event is an ordeal. She looks at all those people at the networking meeting, so cool and relaxed, and wonders if she can ever be like them. And then, when she’s done, she feels like somehow she could do a better job.

She’s happy to go back to the office, turn off the phone, recharge—and just do what she’s good at doing—instead of doing these crazy presentations. But now, she has to make a presentation. And she’s terrified…

Now that’s the emotion and drama you get with a real person. But there’s more

Fictional people can’t tell you when you’re going on —or off-target with your message.

An audience can try to get a message to you, but everything gets lost in the din.

The only way you can get to a target profile is to have a real person. Just like that testing instructor in the car with me. If he were fictional, I would have passed the driving test. I’d also be likely to win $50 million in the lottery on the very same day.

But instead, I failed. I learned from my mistake; spotted my big blind spot.

And today I’m your driving instructor. Instead of coasting downhill and putting others and us in danger, let’s keep the car in gear. Let’s use the concept of the target profile as it was meant to be used, shall we? Let’s explore the questions you’re going to need when conducting a real client interview.

Which is when we run into our second problem.

More often than not, we run into a concept of persona. We are told we don’t need to focus on a real person, but we can easily base our marketing on a character. It’s almost like a fiction novel. We make up the character as we go.

Except what we end up with, is a little Frankenstein. A Frankenstein with random body parts all stitched together. That’s the difference between a person and persona. And we’re about to find out why a person—a real person matters a lot more than persona.

2. Persona vs. person (Why a person matters more)

When my niece Marsha was eight, she wanted a dog for her eighth birthday. Then her parents realised that someone had to walk the dog, come rain or shine. There would be many trips to the vet, they figured. And the dog would need to be trained, so there wasn’t poo all over the carpet.

Marsha got a toy dog instead. It barked and you could pull it around. And it sounded like a real dog.

But it was a dummy

And that’s the problem with persona. Persona is when you assume the role of another person. You try to walk in that person’s shoes. And your shoe size is 10, but that person wears a size 13. You might assume things will be fine and you’ll somehow manage. But you don’t and you can’t. Because while we all can try to imagine what that person is going through, we can only imagine.

In short, we get dummy text, dummy words and dummy emotions from dummies. To get real text, real words and real emotions we have to go to a real person. Not real people, one person. Because a real person won’t have “dummy thoughts” or dummy words.

So what do dummy words resemble?

Dummy words looks like they were written by you and me sitting in our office, looking at a computer screen. We churn out words that are stifled and boring. Or worse, we may copy headlines like “Who else wants to…blah, blah, blah, blah” and slap it into our headline on the landing page.

That’s not how a target profile speaks

A target profile speaks from a place of real emotion. I remember sitting at a workshop early in the Psychotactics timeline, and explaining my website issues to someone. This is what I said: “I feel trapped with my website. Every little change I have to make, I have to go back to the developer. And then I have to wait, because he’s busy, or asleep or something. I feel like I’m at his mercy all the time. And it’s a crappy feeling.

I want to be able to have more control over my own website, do my own things and yes, I can understand bits and pieces that need to be added. But for the most part I want the control. I want to be like the person that can drive, instead of being driven.

Feel that raw emotion? Well, with persona-based writing you have to make all that stuff up…

For instance, let’s take the Nobis Hotel. They have a persona-based website, by their own admission. Here’s what it reads like: The personas are frequent travellers who are sick of sterile chain hotels and want something different. They make their own decisions on where to stay using the web and social media. Buyers want upscale luxury but in a modern style, not the old-world traditional style.

And how does their home page reveal those problems?

Nobis Hotel is an independent, 201-room first class, luxury hotel in Stockholm, Sweden occupying a prime spot on Norrmalmstorg square, the single most central and attractive location in the downtown area. Nobis Hotel is a new centre stage of Sweden’s Royal Capital, defining our own personal sense of Stockholm hotel luxury.

It calls itself modern, elegant and extremely comfortable, but also ethically sound, warm and moderate. It says it provides their guests with true value for their money in a stylish and pleasant setting designed by award-winning architects.

Does that sound like a real person speaking?

A person talks in plain language. He or she has real emotions and real frustrations. And it makes it super-easy for you to take their exact words and put it down on your sales page or home page, or any page for that matter.

It’s the emotion and the wording that attracts your audience

Yes, audience. Because even though you start out with one person, that one person’s voice attracts others just like her. So if your target profile is Rita, all the ‘Ritas’ of the world are attracted to that message. And so you get a consistent audience. An audience that identifies with that one big problem. And wants to solve that one big problem. So instead of trying to juggle with different personality types and multiple problems, you solve a single problem.

And it’s all being handed to you on a platter. No thinking, no research, no fiddling with key words—and it still works for you.

My niece Marsha is much older now, but even as a child she clearly knew the difference between a real dog and a dummy one. When you’re dealing with target profile, you have to deal with someone real. Otherwise, you just have a dummy.

3. Questions to ask in a target profile interview

The worst problem with a target profile interview is really not knowing where to start.

And logically, we believe there must be some way to have a set of questions. And so we create a bunch of questions. But in reality, those questions don’t always work. The target profile interview doesn’t always follow a path. Suddenly, you’re wondering whether it’s a good idea to have the interview at all.

It is.

Even if you botch it up, a target profile interview is an amazing experience.

But how do you create the questions?

Well you don’t. What you’re looking to do is get a bunch of components together instead. I know, I know. It sounds technical.

But here’s what you’re seeking to get:

1. The list of problems. Yup, all the problems that the customer faces when dealing with a product or service like yours.

2. Their biggest problem.

3. Why is it their main problem?

4. What are the consequences of the problem not being solved?

5. Their second biggest problem.

6. Why is it a problem?

7. What are the consequences of the problem not being solved?

8. What are their main objections to buying a product or service—even when they think it more or less meets their needs?

9. What would cause them to give a testimonial?

10. What do they see as a significant risk factor? Are there more than one risk factors? Can they describe it?

11. What would make the product unique (in their eyes?)

So can you ask other questions?

Sure you can. But these set of questions enable you to get a tonne of information that can almost literally be slapped right onto your sales page, or in some cases, even your home page. Of course, there’s some re-engineering to do, but for the most part, you have all the stuff you’ve been looking for. All the bags of The Brain Audit get covered in one fell swoop.

So why bother with this interview at all?

Because in many cases, you’ll find that the client’s problems are not what you anticipated. There you are in your cubbyhole, imagining stuff, but the client often doesn’t feel that way at all. And there’s more, of course. You get to hear the client’s exact words. Their terminology. Their emotions come surging through in the conversation. And for the first time, ever you can feel the pain.

But what if you’ve already felt the pain?

Many of us start up businesses because it seemed like a good idea. But often you start up a business because you feel the pain as well. So for instance, I felt the pain of being a cartoonist that was always on call. I wanted to have my vacations—and not just vacations, but substantial vacations. And so yes, I started out trying to help myself. So yeah, I know that pain. I can go back and feel that pain.

Not really

If you’ve ever had a big injury or operation, you’ll know what I mean. The pain at the point in time is unbearable. Several weeks later, the memory of the pain is there, but not quite there.

After a few years, it’s almost impossible to recreate that pain. The target profile has no such problem. They’re in the emergency ward right now. They feel the torrent of pain and know what they’d like to see as the solution. They understand why they’re not keen to take the risk and will tell you so.

And that’s what a target profile interview does

Yes, it does sound dramatic, but a target profile can change your world and how you market to your audience.

Opening in 3 weeks: The Landing Page Live Online Course

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January 2021

Free from Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

📅 January 30, 2021  |  View in Gmail

The Brain Alchemy Masterclass is the structure that you need to build your business upon.

https://www.psychotactics.com/free/brain-alchemy-goodies/

If someone stood on the corner and gave you $25, wouldn’t you be suspicious? But what if they gave you $250? Or $1000? Would you raise your eyebrows? Even avoid that person?

It depends on the person, right?

Well that person happens to be me. And I’m not giving away $50 or even $1000, but instead a home study version of a workshop worth a chunky $2500.

Is there a catch?

Is there an upsell?

Is there some cross sell?

Is there some ulterior motive?

The answer is categorically no.

No up sell.

No cross sell.

No sneaky tricks.

And yes, there’s a perfectly good reason why we’re giving away the workshop. And you can read it and judge for yourself at:

And the link

https://www.psychotactics.com/free/brain-alchemy-goodies/

Warm regards

Sean

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Free From Psychotactics: The $2500 Brain Alchemy Marketing Strategy Workshop

📅 January 26, 2021  |  View in Gmail

Free Goodies

https://www.psychotactics.com/free/brain-alchemy-goodies/

If someone stood on the corner and gave you $25, wouldn’t you be suspicious?

But what if they gave you $250? Or $1000? Would you raise your eyebrows? Even avoid that person?

It depends on the person, right?

Well that person happens to be me. And I’m not giving away $50 or even $1000, but instead a home study version of a workshop worth a chunky $2500.

Is there a catch?

Is there an upsell?

Is there some cross sell?

Is there some ulterior motive?

The answer is categorically no.

No up sell.

No cross sell.

No sneaky tricks.

And yes, there’s a perfectly good reason why we’re giving away the workshop. And you can read it and judge for yourself at:

And the link

https://www.psychotactics.com/free/brain-alchemy-goodies/

Warm regards from Kiwi country,

Sean

P.S. It’s free. But only for the next seven weeks.

P.P. S. If you already have The Brain Alchemy MasterClass and prefer

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5-Part Landing Pages Series: How To Avoid Bad Landing Pages (And Attract The Clients You Want)

📅 January 23, 2021  |  View in Gmail

Did you know that landing pages fail almost at the headline stage?

Landing Pages Series:

How To Avoid Bad Landing Pages

(And Attract The Clients You Want)

https://clicks.aweber.com/y/ct/?l=98y0i&m=JYO2URQK6Titt1&b=LEprknavfoR8AF255g9hMA

Did you know that landing pages fail almost at the headline stage?

We’re all told to create landing pages. So why do they fail?

The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the page. That’s a mistake.

The 5-Part Landing Page Series will immediately give you the steps to avoid bad landing pages, and attract the customer you really want.

Find out:

• How To Prevent Your Landing Pages From Crashing and Burning • Biggest Landing Page Mistake And How To Fix It • How To Write A Landing Page Using The Bottom-Up Method • How To Create Extremely Focused Sales Pages—The Pebble System • Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

Here are the links to get started on your landing pages, right away

(Yes, there are transcripts too)

1. Biggest Landing Page Mistake And How To Fix It

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https://clicks.aweber.com/y/ct/?l=98y0i&m=JYO2URQK6Titt1&b=HuWifJxPPU5isy1N54EUCA

2. How To Prevent Your Landing Pages From Crashing and Burning

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https://clicks.aweber.com/y/ct/?l=98y0i&m=JYO2URQK6Titt1&b=bnr5s0FfhsLM_GTwpMfPkg | Stitcher

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https://clicks.aweber.com/y/ct/?l=98y0i&m=JYO2URQK6Titt1&b=Dvmpju9avsUqmsZNGHf6HQ | Google Podcast

https://clicks.aweber.com/y/ct/?l=98y0i&m=JYO2URQK6Titt1&b=hquF.R.O1NGQYtaMfKlyEQ

3. How To Write A Landing Page Using The Bottom-Up Method

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4. How To Create Extremely Focused Sales Pages—The Pebble System

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5. Why The Top-Half Of The Sales Page Goes Wrong (And How To Fix It)

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Warm regards

Sean

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How To Prevent Your Landing Pages From Crashing and Burning

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How To Willingly Get Clients To Buy From You In Quick Succession (Even With A Tiny List)

📅 January 19, 2021  |  View in Gmail

We always assume that we need large numbers for such an enterprise to succeed

  Psychotactics

http://www.psychotactics.com/

  How To Willingly Get Clients To Buy from You In Quick Succession  (Even with a Tiny List)

  There is a cartoon here.

https://www.psychotactics.com/smaller-lists-work/#smalllist

  (From the archives: One of the most read articles. This email contains the complete article. However, you can also read or listen to it at these links: Read

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https://open.spotify.com/episode/2tYrkm5QTTx65KTV7sQ6nx |)

​​

===========

What do cicadas have to do with prime numbers?

Cicadas, periodical cicadas, are bite-sized dinner for pets, rodents, marsupials, reptiles, birds, fish, insects, arachnids — almost every creature will eat them.

Therefore the cicadas show up in large numbers. These large numbers means that millions of cicadas show up to mate at a specific given time, in a specific given year. Their numbers are so large, that their predators can’t eat them all.

But that’s because of a bit of maths, and yes, prime numbers

The cicadas need to minimise the chance of interbreeding with other cicadas. Interbreeding would likely result in offspring that didn’t have a long life cycle. The shorter life cycle would mean they couldn’t stay hidden underground for twelve or sixteen years.

They’d have to come out more frequently to breed and they’d be eaten by predators. In the fascinating series called “The Code” by Marcus du Sautoy, he talks about how in Georgia, USA, one breed of periodical cicadas show up every 13 years and the other breed, every 17 years.

If they get these calculations wrong, it’d be a disaster, but because they use prime numbers, the chances of interbreeding only occurs once in 221 years.

Luckily for us, clients don’t use prime numbers when considering the need to buy our products and services.

Instead, they show up at frequent intervals, often quickening the pace as they consume more of the content, product or service you’re selling. No one starts out having 300 cups of coffee a year, but eventually a cup leads to another cup and we simply can’t do without the welcoming aroma of coffee.

Amazon, YouTube and Netflix know this phenomenon works, so they push similar content towards you. If you’ve watched Charlize Theron on one show on YouTube, you could theoretically be listening to Charlize interviews all day.

Yet, there’s another kind of sequence that’s in play at Psychotactics

And I say, Psychotactics, but the real source of inspiration is dinner at a restaurant. When you sit down you get your dessert, then your mains, and finally the starters, right?

So you know that’s not the way it works. There’s a sequence in place and the sequence seems logical to us.

We begin with the drinks and the starters; move on to the mains and possibly salads and finally it’s dessert and a coffee or tea, maybe even an aperitif.

When you look at the Psychotactics sequence, you’ll notice the sequence as well.

You start off at the subscriber level, buy The Brain Audit, get to 5000bc, and then you do courses like the Article Writing Course. But then there’s also the climb down. You can hone your skills on a Headline course or the First Fifty Words course, which is more akin to dessert and coffee.

And this kind of sequence works really well with a tiny list

A client who wants to learn about photography rarely wants to start and stop. Your first workshop with that client might be about the basics of taking pictures in low light. Yes, not even the broad concept of photography, but this niche topic of “low light”.

Even so, that client would be willing to go deeper into those studies. Every year, dozens of courses are held in the South Island of New Zealand to capture the scintillating southern night sky. And I use the example of New Zealand for a simple reason.

It’s probably as far away as most clients can travel. Yet, those very same clients start off following an Instagram account, buy a book, possibly a course or jump on a webinar. Next thing you know they’re in the freezing cold taking mind blowing pictures of the Milky Way.

We always assume that we need large numbers for such an enterprise to succeed

In reality you don’t and possibly never will. While most conversion still sits nervously at a patchy 2%, and sometimes lower, the conversion rate of someone going through a sequence can be almost 100%.

I know that sounds pretty mind boggling to you, but there are clients that have bought almost everything we have to sell.

They go through the sequence. In the Article Writing Course purchase sequence for instance, a client will first read the articles on the Psychotactics site, then sign up for article writing goodies, buy into the Outlining book, then either get the home study of the Article Writing Course or sign up for the live course.

Those very same clients then buy into the advanced storytelling course, the headlines course and the First Fifty Words course.

If you find that mind boggling, well, yes it is

But it’s also pretty natural when you’re chomping your way through dinner, and even angling for that second aperitif right at the tail end of the meal. Your bill is high, but so is your satisfaction level.

And therein lies the reason why clients buy from you. They want a result.

While it’s all very fine to think about conversion, keywords and fancy technology, the most powerful tool of all is “consumption”.

The client buys the product, uses it and that’s consumption.

• They step in not expecting much from a photography webinar, but they end up in New Zealand, having the time of their lives. • • They start off with buying a single business card from an online printing company like Moo.com and end up buying postcards, fliers, letterheads—the whole meal from one end to the other.

And then when the meal is done, they don’t quite go away. They come back for a different meal. A client that’s done the article writing sequence doesn’t ride off into the horizon. Instead she comes back to learn more about copywriting, or how to draw, or how to cook.

But to get back to the very core of the sequence, think of it as dinner.

Dinner goes from one end to the other. That’s the core sequence you need. Not some fancy funnel with zigzags.

Clients will follow a sequence just like they follow a karate sequence of white belt, yellow belt etc. And within the sequence, you’ll have other sequences. If you do a course, for example, there will be smaller bits that run up to that course and then smaller bits that follow that course.

The restaurant analogy would be akin to having one dinner, but then you like the whisky a lot and so they have a special whisky sequence on another day.

Is all of this still possible with just a few people on your list?

A tiny list has limitations, that’s for sure. Not everyone is going to be able to fly to New Zealand for your star gazing party, even if they want to do so, and can afford to do so.

Having the list grow is a solid idea, but there’s really no need for a big list either.

Most description of lists you see online are like revenue statements that tell you only what you want to know.

A revenue statement is not an accurate representation of the success of a company.

You have to know their debts and their net profit. Only then can you come to some clarity as to whether the company is doing well or not.

At Psychotactics, less than a tenth of the list even opens their e-mail. This is true for most people across industries. You can head over to an Instagram account with literally a million followers and they get 20 comments and 2000 likes. Just because you have the list, doesn’t mean you have engagement, let alone sales.

A lot of what you read online is just created to puff up their own sense of security and bigness, and in doing so, they make you feel small and worthless. They make you feel that somehow you too need that massive list.

As you can tell, what you need is a strategy

The Maori, the original native tribe of New Zealand, have a saying: Fish at your feet, first.

In many ways, taking this wisdom is what makes us smarter, more strategic business owners. A big list can be a crutch. You come to depend on getting one hundredth of one percent, and then to boost your conversion rate, you have to hire staff, buy software, dip deep into your budget for advertising. Plus it’s all hard work.

Working with current clients—fishing at your feet first—is a smart move

Figuring out a sequence—that’s a really smart move. Then working that sequence while getting clients to come back, is what we really need. And it proves one more thing as well.

If you’re able to get clients to come back once, twice, three hundred times, it means you’re doing something right.

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Announcing: Information Products Self Study Course: Waiting List Open

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2. How To Create Intensely Catchy Book Names (Without Too Much Of A Struggle)

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Announcing: Why some Books Stand Out (While others Fail Miserably)

📅 January 16, 2021  |  View in Gmail

How To Create Non-Confusing InfoProducts—The Stop-Go System

https://www.psychotactics.com/general/information-products-live-workshop-form/

Why would anyone want to write a book?

Book writing is a pain from start to finish. You have to think about the outline, collate the information and then somehow make it all seem very informative and entertaining. The last thing anyone would want to do is to write a book.

And yet, we know the power of the book because we read books

We know what happens when we read a book that changes the way we think or do something. We seek out that author, we buy more books. If they have courses or training, we want to join in. And we too want to be like that author. We too want people to earn our living doing the stuff we enjoy.

It’s just this writing process that’s a real pain

I know this to be true because I was pretty much a nobody in a nowhere land. When I moved to New Zealand from India, I didn’t know anyone here. I was also not known for marketing, and if I had any references or testimonials, it was solely for cartooning. If it seemed like the odds were stacked against us, well, they were.

I didn’t realise it back then but The Brain Audit became a doorway

It started out as a tiny booklet (padded with a lot of cartoons). It was through this booklet that people came to our even tinier workshops. This book was key to us starting up 5000bc (our membership site). The book got us a few speaking engagements, then connections to the world outside.

But aren’t there already millions of books on the same topic?

Yes there are, and there were—even back when we started. There have always been more books than you could read. Even in the noisiest marketplace, there will always be books that will stand out because they’re easier to read and remember.

And how does a book become easy to read and remember? You do it with:

• Structure • Stories • Summaries

You might not realise, for instance, that summaries rock.

That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are what makes one book great and the other just ho-hum.

And structure.

Without structure it’s easy to get hopelessly lost.

You can spend months going around in circles trying to figure out which part to keep, which part to drop.

And this is why amazing books are hard to find

Outstanding books are hard to write because we’ve never been taught that writing is less about the word, and more about the structure. It’s less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn’t topple over.

• Learn how to structure. • Learn how to craft stories in a compelling way. • Learn the immense power of summaries.

Did you collect your free goodies? Did you read the piece on the “One Concept”?

That’s your starting point to creating a far more effective info-products.

Goodie 1: How To Make The Information You Sell More Valuable

Goodie 2: Three Ways To Write A Stunning Report Overnight

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Warm regards

Sean

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

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How To be A Source Of Inspiration to Others

📅 January 12, 2021  |  View in Gmail

We forget that we are sources of inspiration to others even with the smallest action.

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How To Be A Source Of Inspiration To Others

  Load the images to see the cartoon. It works!

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I woke up one morning in October 2019, and I got a message from my brother that one of my friends in India had died.

And one of the reasons I’m telling you this is because she inspired me to get to New Zealand. It was just a random comment. It was just a meeting on the street, but it was her force at that moment that got me to go through with the whole immigration process, and eventually make the trip to Auckland.

This is a very short article, but I think it’s pertinent because we all have the capacity to be inspiring; to bring something to the world.

I remember a few months ago, I was not meditating anymore.

I don’t know what happened, but I got out of the habit. I went into what you would call a habit hibernation.

And then I saw a post in 5000bc by one of the members, Catherine O and she’d been writing about how she’d been meditating every day. And so that inspired me and I wrote to her and I said, “You know something? Because of your post, I started meditating again.” And she said, “That is so funny.” Apparently she had started meditating because she heard it on my podcast. And I could see the irony.

It was quite interesting how we can inspire people as we go through life.

We have politics, climate and other crazy issues. And all of these day to day activities like paying the bills. And we forget that we are sources of inspiration, that if we just step into someone’s world and give them just that little nudge of inspiration, you don’t know how it’ll turn out.

I never thought that buying groceries would end up with me in New Zealand, but there was Joan Shenoy and she inspired me to move here.

Often we don’t have to do very much to inspire people. I’ve seen Renuka, my wife posting cartoons on Facebook and every time she does that, someone else gets inspired to keep drawing.

Sometimes you don’t even have to go and pat someone on the back. You don’t have to say anything.

You just have to be yourself and consistently be yourself.

And if you’re going to be a grumpy person, well, continue to be a grumpy person because even grumpy people can inspire. So you don’t even have to change yourself.

You just have to be there and show up. And sometimes that is inspiration alone.

Presenting: Info-Product Free Goodies

How To Create An Effective Info Product

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Announcing: Why Most Planning Fails (The Critical Importance of Chaos in Planning)

📅 January 09, 2021  |  View in Gmail

I didn’t think that a Chaos Planning System would apply to me. I’m always well organize.

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So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s January 2021, and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

https://www.psychotactics.com/chaos-planning

  Testimonial: Chaos Planning

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

“I realized that now I am able to accomplish a lot on my endless “To Do” list”

“I didn’t think that a Chaos Planning System would apply to me. After all, I always thought that I’m well organized. But, after reading the report, I realized that while I am able to accomplish a lot on my endless “To Do” list. I always struggle with finding time to work on important projects and feeling like I got something done.”

Marina Brito, VA, USA

Judge for yourself

https://www.psychotactics.com/chaos-planning

  Testimonial: Chaos Planning

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”

“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.​

I would recommend this product—​It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”

Dan Wagner, USA

Judge for yourself

https://www.psychotactics.com/chaos-planning

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LByMrAyM7Jw=

Announcing: Why Most Planning Fails (The Critical Importance Of Chaos In Planning)

📅 January 05, 2021  |  View in Gmail

Since putting Chaos Planning into place my stress levels have gone way down.

https://www.psychotactics.com/products/chaos-planning-forget-business-planning-and-goal-setting-start-with-chaos-planning/

So year after year you sit down and create a list of things you want to achieve.

Then suddenly it’s January 2021 and you’ve not really moved ahead as you’d expected. And hey, this phenomenon isn’t new. It’s not like you’re not trying to achieve stuff, but something always seems to derail your goals.

And what’s worse is that you’ve read all the books on planning as well.

But they haven’t helped either. There’s a reason why they haven’t helped. It’s because those books were written by highly organised people. What you need is for someone disorganised to write a book. A book based on chaos. And how chaos is critical to starting out your plan.

Aha…here’s a 35 Page Report: The Chaos Planning System

That will help you move ahead. So have a look at this product and judge the value for yourself.

https://www.psychotactics.com/chaos-planning

Warm regards,

Sean

P.S. You also get the book—Pronto Learning: Insiders Tips To Speed Up Your Learning

https://www.psychotactics.com/chaos-planning

“Since putting Chaos Planning into place my stress levels have gone way down. It’s a beautiful thing!”

“Taking the time to legitimately mark off 3-4 hours for chaos each working day has made all the difference. In the past, just like you described, I stacked up my days with back-to-back everything — totally unrealistic.​

I would recommend this product—​It was an easy read and an easy implementation, and since putting it into place my stress levels have gone way down. It’s a beautiful thing!”

Dan Wagner, USA Judge for yourself

https://www.psychotactics.com/chaos-planning

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LByMrAyMbOw=

Announcing: How To Get $75 Worth Of Info-Products Goodies (Absolutely Free!)

📅 January 02, 2021  |  View in Gmail

Why A Crappy Name Will Bury Your Book or InfoProduct

https://www.psychotactics.com/general/information-products-live-workshop-form/

I don’t know if you’ve read a watercolour instruction book before.

But no matter which book you read, the instructor will tell you one thing: You need to understand ‘values’. Without ‘values’ in your painting, you will never create a watercolour that is dramatic.

And then you open the book, and guess what? One page. One measly page.

One measly page among about 150 pages of the book has been devoted to ‘values’.

What just happened?

The instructor told you what was important, and then failed to drive home that importance in greater detail.

Why?

Because there’s so much to teach that they feel a need to rush from one thing to the next; one concept to the next.

And it’s approximately what we tend to do when creating an info-product.

We are in such a hurry to create this massive info-product, that we fail to understand the importance of “One Concept”. Without a single concept, an info-product can ramble mindlessly. This causes you to struggle when putting the information together, but it also causes reader fatigue.

Read this piece on the “One Concept” as well as five other pieces.

That’s your starting point to creating a far more effective info-product.

You will also learn about:

• Why A Crappy Name Will Bury Your Book or InfoProduct • How Your Product Can Create A Niche In Your Marketplace • How To Create Non-Confusing InfoProducts—The Stop-Go System • Why A Unifying Theme For A Product Helps Sell Your Product A Lot Quicker • Why Cannibalising Your InfoProducts Is A Sound Business Strategy

Click here to get this goodie.

(You will be asked to opt-in)

                Information Products Free Goodies

https://www.psychotactics.com/general/information-products-live-workshop-form/

  Image

http://www.psychotactics.com

Warm regards

Sean

P.S. Also look out for two more free goodies in the coming weeks

Goodie 2: Three Ways To Write A Stunning Report Overnight

Goodie 3: Product Sequencing: How to guide a customer along a clear purchasing path.

Psychotactics, PO Box 36461, Auckland, Auckland 1330, NEW ZEALAND

To unsubscribe or change subscriber options, visit: https://www.aweber.com/z/r/?TExsbIwstKxszJzMzKxMtEa0LOwcHOwsbIw=